Name: Cailend Robbins
Hometown: Huntington Beach, California
FIDM Major: Visual Communications
FIDM Campus and Start Date: San Francisco, October 9th
Admissions Advisor: Marilyn Moore
Tell us a bit about yourself: I grew up in Huntington Beach, California, with an amazing father, beautiful mother, and two of the greatest younger siblings I could ever wish for. I played water polo all through grade school and absolutely loved it. I fell in the love with the sport because of my dad, Dave Robbins (UCI water polo alumni). He was at every single one of my games; he is my number one fan. He studied Fashion Design at FIDM and graduated in 1987. He has unreal talent and currently works for Asics America. He is extremely inspirational, not only as a dad but in his work ethic. He passed down his creative side to me. My beautiful mother, Kim Robbins, is an interior designer who recently started her own business from the ground up. She gave me the love for fashion and showed me if you really want something in life, you will make it happen. My younger brother, Cole Robbins, is starting his own clothing company. He takes after my dad in fashion, he will go far in the industry with his talent. My little sister, Claire, is my little mini me. She plays soccer and is very competitive but very fashionable. She knows what she likes. My entire family is extremely creative and that is where I get it from. Playing sports my whole life I am a very competitive person. My hobbies are swimming, singing, writing, and photography. I love to laugh and smile. I consider myself a goofball, outgoing, and very hard working with a lot of determination. I love to be with my family and friends, go camping, go to the beach, watch movies, go to dinner, watch or go to a sports game, and I love working with clothes.
What are your proudest accomplishments so far?
- Receiving "Most Valuable Goalie in all Sea View League" in high school
- Winning water polo awards
- Landing my first boutique job back in 2010 for a company called Fringe
- Playing water polo at the same time as taking 5 classes at Orange Coast College while working a part-time job
- Making it into FIDM!
What made FIDM right for you? Throughout school I excelled in certain subjects, and others not as much. People always tell you when you visit the right college, you will get that sense of feeling that you belong. Playing water polo for over 10 years, I figured I would get that sense of feeling at UCLA or Cal Berkeley. But, the first time I actually felt this way was when I walked into the Fashion Institute of Design and Merchandising —I knew that it was where I should be. Fashion to me is not only something I love, it’s something I’m comfortable with. I’m confident in the fact that if someone were to hand me a pair of shoes, I would know the perfect shirt or pair of pants to go with them. As far back as I can remember, I have always thought creatively. I know FIDM will challenge my creative side and push me out of my comfort zone but just the thought of that gives me chills. Similar to the chills I get watching an Oscar De La Renta dress go down the runway. I wanted to be challenged and I knew FIDM could give me just that.
Describe your entrance project: My first entrance project was to create something out of triangles, circles, and squares. Having studied abroad this summer in London and Paris, I decided to incorporate my photography from my trips into each of my projects. For my first project, I printed out a square photo I took in Paris of the gardens at The Louvre with the Eiffel Tower in the background. Then I made a silhouette of Audrey Hepburn walking in my picture out of mini pictures of her in the shapes of triangles, circles, and squares.
My second project was to create a display window. I decided to feature Hudson Jeans in my exterior window display. I was inspired by London and the British flag (which is on the Hudson Jeans logo). For my display, I hung three photos (two of them I personally took) above a white and clean-cut platform with circled mirrors dangled at different levels. All the materials I used were specifically chosen to draw in my target audience. The vibrant colors, the clean-cut look, all three pictures were all chosen to make this display successful and create a young, sexy vibe.
My third project was to create an interior display of a store. I still used Hudson Jeans as my inspiration. For my interior, I chose a fun gold glittered floor that you notice right when you walk in the front doors. I wanted a little white platform with a large picture above it of a Hudson Jean model that has the words “#letyourselfgo” underneath her. On the same platform I wanted two mannequins to the left of that platform wearing jeans. I chose pictures (that are placed on the floor of my display) to go on clean-cut white walls with clothing racks in between each picture. I cut out a cool red printed rug, that goes underneath the desk where the register would be. Behind the register I wanted a nice white wall with the photo of a girl’s face (with stunning eyes and British flag lips) on it. Behind that wall, I envisioned two dressing rooms. I hung two nice circled mirrors for each dressing room. I chose striped glittered blue flooring and put two fun pictures that would go on the walls in there.
What are your career goals? I would love to graduate from FIDM with a Visual Communications degree as well as my Bachelor of Science degree. I would love to intern for someone truly inspiring, and learn to navigate my way in the industry. My dream job is to become a personal stylist and build my own company from the ground up. Fall and winter are my favorite seasons, not just because it's cold, but because of the season for fashion. The scarves, coats, tights, blazers and boots—I die for.
What do you expect to learn at FIDM? I expect to gain more knowledge about the fashion industry. I hope to learn more about different fabrics, colors, and designers. I also hope to learn more about window displays and styling. Out of all of this I expect to just become extremely educated on the industry with a desire to keep learning. After all, this is a learning experience and I hope to also learn a little more about myself. I know FIDM will be an amazing stepping stone for my future.