Vis Comm

Jan

18
2013

Just Accepted VisComm Student Has Been Featured in the Palm Springs Art Museum

 

Sophia

Name: Sophia  Nestande

Age: 17

Hometown: Palm Desert, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus: Los Angeles

Admissions Advisor: Susan Pope

Tell us a bit about yourself. I love creating art, especially drawing. I love to read and write, usually poetry, but I prefer to read classic novels. I am mostly inspired by people around me, whether it be family, friends, or even complete strangers. I am especially inspired by my peers in my AP art class. We all feed off of each others creations and give feedback to help us become better artists. 

What are your proudest accomplishments so far? My proudest moment was last year when I entered an art competition for the Palm Springs Art Museum and my piece was chosen to be displayed in the museum! It was a photography piece centered around the idea of power and I was one of only 60 people to be chosen in the juried competition. I also received a certificate of recognition for my use of photography. 

What made FIDM right for you? I'm a very creative person, so when I started to look into schools, FIDM became one of my top choices from the start. I was drawn to the school because the idea of a specialized education, where I could start classes for my major right away, really appealed to me. I feel that FIDM will really utilize my strengths, and I'm very excited to be attending such an amazing school!

Describe your entrance project. My favorite project was my Circle, Square, Triangle. I used ink and Painter's Tape through the process of print making to create an abstract piece of art. For my window display, I created a "Winter Wonderland" by using a light blue as my background and wrapping boxes in wrapping paper to mount the shoes on. I hung snowflakes from the ceiling around the two outfits and sprinkled the floor with white, shiny confetti to make the illusion of snow.

I also made a shoe display centering around TOMS Shoes. I made a Christmas tree with books and placed the shoes around the "tree" as well as decorating it with lights. I also used my little sister who sat in a chair reading while her bare feet were resting on a shoe box that read "one for one" to complete the photograph and fully get the message across. 

What are your career goals? I have a few ideas for careers, but it is really between textile design or being a set designer. Both appeal to me for different reasons, and I feel both would be amazing job opportunities. 

What do you expect to learn at FIDM? I expect to learn the tools of my trade, and I hope to learn how to be the best I possibly can in my major.

Jan

16
2013

Pretty Little Liars Costume Designer and FIDM Grad Mandi Line Visits FIDM

13011j_Mandi Line_DSC_7665

Pretty Little Liars Costume Designer and FIDM Alumna Mandi Line visited FIDM to talk with students about her career and share her insights into working in the entertainment industry.

As a model in high school, Mandi has always loved the fashion industry and knew she wanted to study it in college. At the age of 17, she enrolled at FIDM and loved it. She told the students, "It changed my life. Not to say every class changed my life, but when you find a class and a teacher that you love, you know what works for you. I had a teacher who taught Trend Forecasting, and I just got her. I thought to myself, 'This teacher is going to change my life.'"

She advised the students to utilize the resources FIDM offers, such as the Career Center and the Library. "There are no libraries anywhere like this one."

Through the Career Center, she found out about a feature film costume design internship. When she arrived on set, she said she had no idea what to do, but she watched the way her supervisor worked. "She dressed the actors with speed, professionalism, and without doubt." So, Mandi told herself to "own it" and she went to work, impressing her boss who told her that day that she had found her calling.

"I'm not a stylist. I really don't know if you ask me what's hip. I know what I like, and I know because I'm good at what I do, what I like will set trends."

Her advice to costume design interns? "Be humble. Work hard. Don't be annoying. Don't wear heels." Visual Communications Student Johauna Mani is currently interning for Mandi, whom Mandi says is awesome. Mandi said she's probably had 20 people before her, and "Johauna will be the first person I call for something that pays and is amazing."

Mandi dresses every single character on Pretty Little Liars, which is not necessarily the norm for costume designers. She gives it her all, and it's the best-dressed show on television. "I love this more than anything I could ever do."

Nov

28
2012

Alumna Makes List of Top L.A. Fashion Publicists

Carrie baker copy

Visual Communications Alumna Carrie Baker is one of the featured publicists in Refinery29's story on L. A.'s Most Polished Fashion Publicists. As Senior Director of Entertainment Marketing for luxury company Richemont, Carrie represents clients like Van Cleef & Arpels and fashion house Chloe. What exactly does she do all day while looking so fabulous? "One day you might find me running to appointments with stylists for red red carpet appearances, while the next day I'm holding model castings for events, and meeting with clients for product placement in film and TV." Let's not forget those trips to Paris for the runway shows that "never feel like work to me," reports Carrie.

Nov

21
2012

Student Spotlight: Morganne Graves, Visual Communications

Morganne

Morganne Graves

Major: Visual Communications

Where did you go to school?

Canyon Crest Academy, San Diego

How did you choose FIDM?

Four years ago a family friend told me about FIDM. I was always interested in clothing so I wanted to see if that could develop into a career.

What do you love about the major?

I love that it’s very hands-on, creative. When I started fashion college I wanted to be a stylist but now I’m finding event planning more interesting.

Nov

19
2012

VisComm Student Selling Christmas Cards and Prints at Unique LA

GroundedontheDaily
Visual Communications Student Nicole Santo, who already has a BFA in Graphic Design and a BA in Public Relations & Advertising, has a line, Grounded on the Daily. She will be selling Christmas cards and watercolor prints at Unique LA, the popular made-in-America holiday show, December 1-2 at The California Market Center's Penthouse.

"It will be my first handmade craft show and I am extremely excited and honored to be selling at such a big event with over 300 artists," she says. "Unique LA includes DIY workshops, free drinks, and it's a great way to get some early holiday shopping in!"

Nov

14
2012

Student Spotlight: Meredith Erickson Zapata, Visual Communications

Meredith

Meredith Erickson Zapata

Major: Visual Communications

Where did you go to school?

Providence H.S., Burbank

How did you learn about FIDM?

My mom, who is a TV journalist for NBC has a friend who works here and she told her about 3 Days of Fashion, the high school summer program.

What are your plans after graduation?

I want to be a stylist for movies. This summer, I hope to start out with an internship in the wardrobe department of a movie.

Can you tell us about a favorite project?

My favorite class so far has been Survey of Visual Communications. We each picked a brand to follow at the beginning of the quarter, then all quarter long we develop looks using that brand.

Oct

08
2012

Culturewatch SF: Burning Man Map Designer & FIDM Instructor Shares Her Process

2011Rites_MAP copy

“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from burningman.com.

FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.

Q. When did you start going to the festival?

A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.

Q.  When did you start making the maps?

A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.

Q. Since it changes each year, how do you select a theme?

A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.

Q. Tell us about some of your favorites.

A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.

2010MetroMap_cover copy

A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.

Q. Have you had any guidelines in designing the maps?

A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.

Q. What do you see in the future for Burning Man maps?

A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.

Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go lisatized.com

Oct

03
2012

Student Spotlight: A.J. Santa Cruz, Visual Communications

AJ

A.J. Santa Cruz

Major: Visual Communications

Where did you go to school?

Lemoore H.S., Central Valley, CA

How did you choose FIDM?

A college rep came to my school. I knew I wanted the fashion field.

What do you like about the major?

I have a passion for interior design but I chose Vis Comm because it opens up a wide variety of fields. Right now, I did a lighting project that taught me skills that I can transfer to interiors.

Sep

26
2012

Student Spotlight: Jennifer Park, Visual Communications

Jennifer P

Jennifer Park

Major: Visual Communications

 

Where did you go to school?

Crescenta Valley H.S., La Crescenta, CA

How did you find FIDM?

I really love fashion and a friend told me about it.

What do you like about the major?

I don’t like book study so much so I like that lots of the work is hands-on. For one assignment recently, we made a small model of a runway for a fashion show.

What is your ultimate goal?

I want to be a celebrity stylist.

Sep

17
2012

Interview With Vis Comm Alumna and Web Art Director at BCBGMAXAZRIA

Sw_f_la_blog_img

Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.

How did your position come about at BCBGMAXAZRIA?

While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.

After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.

What are your day-to-day responsibilities?

I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and  lookbooks.

I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.

What do you  love about this job and why?

The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!

How did FIDM help prepare you for your career?

I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.

Sep

12
2012

Student Spotlight: Rio Urrea, Visual Communications

Rio

Rio Urrea

Major: Visual Communications

Where did you go to school?

Taft Union H.S., Kern County, northern CA

How did you find FIDM?

A senior from my school went to FIDM and the school paper did a story about him. I knew I wanted a fashion school.

What do you like about your major?

It keeps me observant. I can be inspired by anything.

Sep

04
2012

Just Accepted VisComm Student Is Artist, Athlete, and On the Honor Roll

 

KaylaJA

Full Name: Kayla Rae Stock

Age: 17

Hometown: Visalia, California

Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: LA, Summer 2013

Admissions Advisor: Kristen Cochek. I started talking to her toward the end of my junior year and she was amazing! Even after being accepted, she is still there to help guide me with any questions I might have, which is so comforting to know.

Tell us a bit about yourself. I have loved fashion since I was little, but it wasn't until freshman year that I realized I was more creative minded. I took art classes in school and my love for art grew into a passion. I love it all, from painting to throwing outfits together to now my recent interest in graphic design. I also play on our school soccer team and I am a cheerleader. In my rare spare time I love to read or paint.

What are your proudest accomplishments so far? Out of my accomplishments so far, I am proud to be on such a successful soccer team, holding a California state record for most consecutive league games won. I'm also proud that with being so involved in school activities and sports that I have maintained High Honor Roll all my years of high school.

What made FIDM right for you? I had always dreamed of working in the fashion industry and when I took a tour of FIDM during my sophomore year of high school I immediately fell in love. After learning about the Visual Communications major I knew that FIDM would help me excel with my talents and interests.

Describe your entrance project. For my entrance project it was three projects combined. The first one I had to come up with a design for a circle square and triangle, the second one that I created was a window display, and the third was an interior of a store. The circle, square, triangle project I painted and the last two I did in Photoshop.

What are your career goals? As far as careers go I am very open minded! One of the reasons I chose Visual Communications was because it is so broad. I love that it can take me so many different places. I think it would be so fun to get into the Advanced Study Program and have an opportunity to learn set design, but I am open to anything that intrigues me!

What do you expect to learn at FIDM? I am so excited to start learning how to further my artistic skills and abilities! It is such a dream come true to be able to learn and someday work in the fashion industry. I can't wait to see what FIDM has in store for me!

Aug

29
2012

Student Spotlight: Sage Lopez, Visual Communications

Sage L

Sage Lopez

Major: Visual Communications

Where did you go to school?

Great Oak H.S., Temecula, CA

How did you choose FIDM?

I always knew I wanted to go to FIDM. I heard it was a great fashion school.

What do you like about your major:

I want to be a freelance stylist and Visual Communications trains for that.


Aug

22
2012

San Diego Student Spotlight: David Del Valle, Visual Communications

 

SS

Name: David Del Valle

Major: Visual Communications

Campus: San Diego

What do you like about your major? I love the creativity. Almost everything we do is hands on and we are constantly being challenged to create. Thinking of new, unique ideas and having them applied to actual projects, then taking that and going into far greater depth is so much fun. It really teaches you a lot about yourself and your goals overall for the future.

What brought you to FIDM? I chose FIDM for the role it has within the industry. All of our teachers are working professionals, making the material learned very realistic, teaching us how to directly apply what we learn to our future jobs and careers. Fashion is active, and FIDM has activity. Within the first three weeks of school I'm already working on numerous runway shows and have been given the opportunity of a styling publication within a local magazine.

How would you describe your personal style? I'd describe my style as "Modern Punk." I take a lot of influence from urban street styles of punk including bands such as The Clash, The Police, The Distillers, and a few others. Aspects of styles from studs to rockabilly and greaser are all relevant in my everyday wardrobe. 
Overall, music has the biggest influence on my style, especially the decades of the 1950s and 1960s.

What are you loving right now in either fashion, FIDM or life in general?
 I adore the actvity of the fashion world and how it differs so much from each community, but all within the same industry. Having the chance to study at FIDM while interning for a local fashion website and working retail, I'm constantly surrounded by fashion and the business of.

Aug

22
2012

Student Spotlight: Jadra Bishop, Visual Communications

Jadra B - VC

Jadra Bishop

Major: Visual Communications

Where did you go to school?

Chariho HS, River Junction, RI

How did you find FIDM?

A friend of mine who just graduated recommended it. This is the most dramatic thing I’ve ever done. I just moved out here from Rhode Island two weeks ago and I’m loving it.

Why did you choose the major?

There are lots of jobs in the fashion industry I’d like to try: makeup, sketch artist, or photographer. This major includes it all.

Aug

21
2012

Celebrity Stylist & FIDM Grad Daniel Musto On Q&A Panel at FIDM Open House

Danielmustopanelfidm

Visual Communications Alumnus Daniel Musto is a celebrity stylist whose latest project is styling the runway shows for contestants on the hit NBC TV show Fashion Star. Prospective students had the opportunity to get advice from Daniel on succeeding in the industry via a Q&A panel at FIDM's recent Open House event. 

Related: Get a peek at the The Day in the Life of Daniel Musto.

Aug

15
2012

Student Spotlight: Claire Aguilar, Visual Communications

Claire A - VC

Claire Aguilar

Major: Visual Communications

Where did you go to school?

John Burroughs HS, Burbank, CA. I was the founder of my school’s FIDM Fashion Club.

Why did you choose FIDM?

It is perfect for my style. I am creative, very social, and I like to network. FIDM is great for that.

How do you like your major?

It’s so versatile that you could do anything from PR to wedding planner. I want to work in anything that is visually pleasing.

Aug

06
2012

Just Accepted Visual Communications Student Transfers From UC Riverside to Pursue Fashion

 

Zoe

Name: Zoe Renee Worley

Age: 20

Hometown: Beaumont, CA

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Shirley McDonald

Tell us a little about yourself. I attended UC Riverside for two years before transferring to FIDM. I was originally a Psychology major. In my free time I enjoy playing bass guitar, painting, reading, and learning about fashion and various forms of art. I am inspired by the artists that I love as well as my wonderful family and friends who have supported me and my ambitions to pursue a degree in fashion.

What are some of your proudest accomplishments? Graduating high school, being accepted into UC Riverside, and maintaining a 3.0 or better while attending -- and being accepted to FIDM!

What made FIDM right for you? I can now express myself creatively in my work as well as in my hobbies. I had always regarded my career as something separate from my hobbies and interests, and now that I have enabled myself to combine the two, I am very happy and excited about my future and the opportunities that I will gain through the degree.

Tell us about your entrance project. I tried to make my entrance project as personal as possible. My circle square triangle project consisted of different colors of felt glued to a poster board along with patterned cloth and some clippings from a recent Vogue magazine. The clippings are from an article about women in music and how they are reshaping fashion and "embracing the bizarre, macabre, ugly, etc." It included pop icons such as Lady Gaga, Nicki Minaj, and Rihanna.

My window display was a mix of Chanel outfits from the most recent line. The styles are nearly exact, but the colors have been changed. The interior display was the same concept, but with Dolce & Gabbana clothing.

What are your career goals? To one day become a stylist, either for celebrities or a company. I'm looking forward to hearing about many opportunities within my major, so I am open to changing my career goals.

What do you expect to learn at FIDM? I expect to learn a variety of information about fashion and everything related, in order to master the information and become, as they advised at orientation, a fashion "sponge" while I am attending FIDM.

Aug

06
2012

Visual Communications Alumna Wears Many Stylish Hats

ShengMaoa

Sheng Moua, a Visual Communications Alumna who participated in the recent Career Connections event at the Orange County campus, is a Wardrobe Stylist, Image Consultant, Personal Development Coach, Personal Shopper, and Fashion Blogger. "I came to FIDM armed with my MBA and a few years of image consulting under my belt, but the college prepared me for so much more," she says "I made sure to utilize all of the resources, such as the Career Center and the Student Activities Center by participating in the Visual Communications New York trip."

Sheng says that her relationships with FIDM Instructors, Admissions Advisor, and Career Center contacts was crucial to her career after graduation. "Only through FIDM did I get to work with some of my favorite and most respected fashion icons such as Giorgio Armani, Zac Posen, Patricia Field, Robin Antin, The Pussycat Dolls, Lil' Kim, June Ambrose, and many more," she adds. "It really feels like a family with FIDM." When not working, Sheng spends time with her husband and six year-old son, Aidan.

Visit Sheng's blog here.

Jul

12
2012

Your Inspiration: Find Color Palettes at Design Seeds

Designseedsres

Ready for some serious inspiration? Design Seeds is the brainchild of a designer who has had a passion for color ever since she was a little girl who would melt Crayola crayons to create different hues. The free website features color palettes that are meant to inspire -- and they do! Apply the color combinations to design projects, home remodels, or wedding palettes.

Jul

11
2012

Alumna Is Styling World-Class Athletes for Photo Shoots

CristyGuy

Alumna Cristy Guy never set out to work with professional athletes, but when the opportunities arose, she couldn't resist. "I truly enjoy working with former and current top-notch athletes such as UFC Light Heavyweight champion, Jon 'Bones' Jones (pictured above) and professional golfer Paul Casey for Nike," she says.

"These guys are not only talented, but friendly, fun, and full of personality." Cristy, who works as a makeup artist and body painter in addition to a wardrobe stylist, has also worked with George Brett, Deion Sanders, Marshall Faulk, Len Dawson, Harold Reynolds, among others.

Jul

11
2012

FIDM Student Spotlight

 

Studentgalleryres
 

Melanie Gluck

Major: BS Business Management, AA Visual Communications

Where did you go to school?

Norco, H. S., Riverside, CA

How did you choose FIDM?

I came here wanting to be an event planner so I chose the Visual Communications major. After doing my classes and three internships in public relations and event planning including working at major fashion shows, I decided it wasn’t right for me. That’s when I switched my focus to styling and visual planning.

Why are you going for the BS in Business at FIDM?

In my current job as manager at Anthropologie, in Corona, I can see that to be truly successful I need my business side to be as strong as my creative. My goal is to get a Master’s degree next and be in a position as a Creative Director for a catalog like Anthropologie.

Can you summarize your FIDM experience?

I’m going to graduate in December after 4 years. FIDM grew on me fast! It’s not for everyone but if you make the effort, you can get a lot out of it.

Jul

10
2012

Alumna Leslie Christen Featured in Riviera Magazine

LeslieChristen

Alumna Leslie Christen is featured in the July issue of Riviera Orange County. In addition to styling and working as a personal shopper, the Laguna Beach-based Christen holds seminars such as Shop Your Shape and Mommy Makeover through her company Leslie Christen | LifeStyling.

"My passion for fashion is just something innate," she tells the magazine. "It is all of me. I love touching clothes, imagining what an outfit will look like on a client -- I have an eternal paper doll collection in my head -- reading about fashion, being totally immersed in it."

Jul

04
2012

FIDM Student Spotlight

 

Resized Brendan

Brendan Mickens

Major: Visual Communications

Where did you go to school?
Shaker H.S., Albany, N.Y.

How did you find FIDM?

My best friend’s sister went here. I knew I wanted Communications but I also wanted it to be visual.

What do you like best about your major?

I like how the class projects all get you ready for work. Most of my projects will make great portfolio pieces.

Is there a class you really love?

Perspective Drawing helps you learn to draw better than you ever think you can. It progresses in difficulty but if you see it through you will draw much better.

Jun

27
2012

FIDM Student Spotlight

Leslie_student_spotlight

Leslie Seo

Major: Visual Communications

Where did you go to school?

Crescenta Valley H.S., La Crescenta, CA

How did you find FIDM?

Speakers visited my high school and I knew I wanted design so I was interested.

What do you like best about the major?

It’s really hands-on; this is the crafty major. I like to be on site or in-store making things.

What are your plans after graduating a few weeks ago?

I have a position now as window assistant at Carraz Gowns, an eveningwear store, where I’m hoping to move up. I’m very excited about graduating!

Jun

04
2012

Alumna is a Visual Store Manager for Anthropologie

Anthro6
Visual Communications Alumna Lexie Kennedy '10 was a Special Events Intern at Saks Fifth Avenue in San Francisco during her last quarter at FIDM. After graduation, she went on to be a Visual Merchandiser at Nordstrom where she worked with fellow FIDM Graduates. Today, she is the Visual Store Manager for Anthropologie in San Diego and loves her exciting career.

"I oversee all things visual in the store whether it be window installations, display process, merchandising, etc. and I have a wonderfully talented visual team as well as a booming internship program that enables our store to look so beautiful!" she reports. "FIDM prepared me in so many ways for my career. Knowing how to communicate and develop an elevated idea as a team is so vital to a brand like Anthropologie or a career in the visual world."

She adds that FIDM prepares graduates for the fast-paced fashion industry and that the college taught her how to develop and curate her creative process. "If a deadline is pushed on me, I am able to meet it with the confidence that my work is still fresh and at the correct level," she says. "The instructors at FIDM just know how to train you to take your work to that next level and remove any limitations you may have set on yourself; anyone who has taken a class with Ruth Snow or Ed Dahl knows what I am talking about!"

Lexie loves interviewing FIDM Students and Graduates for positions at the store. "In my experience, the sheer passion and attention to aesthetic and detail that FIDM Students and Grads possess is unlike any other," she adds. "They have the ability to work in a fast paced, chaotic, and creative environment, which is a necessity!

May

21
2012

SF VisComm Students Make It Work at Tim Gunn Runway Event

TimGunnPhoto1

Visual Communications Students Ashley McPherson, Joseph Bordi, and Gillian Dunn recently worked backstage at Tim Gunn's "Make It Work" Spring 2012 Runway Show at Stanford Shopping Center in Palo Alto, California. The live show featured the spring collections from Juicy Couture, Kate Spade New York, and Lucky Brand Jeans.

May

17
2012

Grad Is Visual Merchandiser Working In Paris for Levi's

Levis
Recent FIDM Visual Communications Grad and PAVE Student Design Competition winner Florence Tang is currently in Paris helping with the new Levi's store on the Champs-Élysées. Reports Racked: "For the next two months, French DJ Busy P), James Murphy of LCD Soundsystem, as well as street artists Mr. André, and Shepard Fairey will produce collaborations, installations, and limited edition goodies to commemorate the new Parisian digs." Read more here.

May

17
2012

SF Students Tour Old Navy's Flagship Store Remodel

2_OldNavyTourMay2012

3_OldNavyTourMay2012

6_OldNavyTourMay2012
Talk about a sneak preview! FIDM Merchandise Marketing and Visual Communications Students received a special tour of Old Navy's flagship store led by Megan McAndrews, Lead Remodel Coordinator. Located in the historic Pacific Building and just down the street from FIDM San Francisco, this store is in a high traffic tourist mecca making it one of the most important 'billboards' for the brand. A test space for high-volume, low-capacity fixturing and layout, it employs twenty Visual Merchandisers who do everything from opening the stores, organizing merchandise, and helping customers to daily planning and sales floor upkeep.

FIDM Graphic Design Students have been asked to create a design for a product that can be given to the VIP guests at the big reveal when the store reopens this coming August.

May

16
2012

Wednesday FIDM Student Spotlight

12_Alexis CAlexis Concha
Major: Visual Communications

Where did you go to school?
I went to Riverside Community College for 2 years for General Studies.

How did you find FIDM?
I’ve been coming here for special events since high school. I always knew I wanted the fashion industry.

What do you love about the major?
I love that it is so broad and creative; it allows you to follow many career paths. I do love my Photoshop and Illustrator classes.

May

15
2012

Just Accepted Visual Communications Student is Inspired by Rachel Zoe and Wants to be a Stylist

Picture 1Just Accepted Visual Communications Student Caitlan Szabo already has a successful career working at Nordstrom, where she is passionate about helping clients look and feel their best. Her passion for fashion and desire to work as a stylist (her idol is Rachel Zoe!) led her to FIDM.

"The atmosphere at FIDM caught my eye. After touring and meeting people at FIDM, I got an immediate 'at-home' feeling. I fit right in with the other students and that’s an amazing feeling. FIDM has so many more things to offer me than your standard college; it feels like the sky’s the limit here.  I’m inspired, hopeful, and excited!"

Read the entire interview at FIDM's FashionClub.com Daily Blog.

May

15
2012

Trade Mag VMSD Covers Vis Comm Students' Roundtable with Saks Exec

Cunningham
Vis Comm Advisory Board member Harry Cunningham

Anne DiNardo, Editor of VMSD, a resource for retail designers and store display professionals, came along when FIDM Visual Communications Students visited Saks Fifth Avenue’s flagship store as part of their New York City Study Tour. Harry Cunningham, Senior VP, Visual Merchandising and Store Design (and FIDM Vis Comm Advisory Board member), put together a roundtable discussion with his team of experts. "They shared their career paths, missteps and advice for getting a dream job," writes DiNardo. Read the article.

From the archives: Saks Senior Vice President Harry Cunningham Inspires FIDM Visual Communications Students

May

11
2012

A Day in the Life of Fashion Star Stylist and FIDM Grad Daniel Musto

Daniel
Visual Communications Alumnus Daniel Musto is only 26 years old, but he's already a stylist phenom whose latest project is styling the runway shows for contestants on the hit NBC TV show Fashion Star. In our latest interview, you'll get a peek at how this incredibly talented stylist launched his stellar career.

Daniel3
What is a typical day like?
1. Wake up after little sleep to a ton of emails from clients, my publicist, and my manager. Attempt to answer them with one eye open.
2. Text Mom to say good morning and tell her I love her.
3. Get ready quickly, because I never set my alarm with anticipation of all my morning emails.
4. Decide whether I want to be a sneakers guy or boots guy for the day.
5. Grab a Kombucha.
6. Hit the road, with my bluetooth ready for the car.
7. Take care of what I need to do for my clients: pulling, shopping, fittings, meetings, etc. Every day is different. One day I could be on set for 16 hours shooting Fashion Star for NBC. Another day I could be in and out of publicity meetings with magazines, blogs, and other media outlets. Other days I somehow do both.
7. Make sure I have met my deadlines for the articles I write daily and weekly for places like CocoPerez, HollywoodLife, Huffington Post, LadyPlusBaby, and more.... oh, and my critiques for UsWeekly's Fashion Police.
8. A few times a week I will attend an event for a media powerhouse like Nylon Magazine or UsWeekly. I walk the red carpet, get some photos taken, and than chat with all the rag-mags about what I think is hot right now.
9. Attempt to catch up on all the texts that have come in for my personal life, which is fun as I will typically have a cocktail in me from the event.
10. Crawl into bed, watch some Chelsea Lately on my DVR, and fall asleep... just to have nightmares about the stress of the following day!

Daniel5
How did you decide that FIDM was right for you?
Coming from the East Coast, I debated going to school in Manhattan, but realized that my love for the Entertainment Industry was as strong as my love for the Fashion Industry. I figured I would marry the two. They make a sexy couple.

How did you choose your major?
Well, at first I studied Fashion Design at FIDM. I went home in tears every day because I was all thumbs when it came to pattern-making and sewing. I met with an Advisor at FIDM (and a therapist) and decided to switch to Visual Communications. I felt much more at home there and was able to breathe easy, knowing that I was fully capable of excelling.

What sort of internships/work did you do while you were going to FIDM?
I interned as a dresser for a fashion show once for stylists Joey & T, when they had their clothing line. I also worked in the New Mart in a wholesale accessories showroom for an amazing boss, where I learned exactly how the merchandise finds its way into retail stores. It wasn't my passion, but I learned essential lessons during the eight months I spent there.

What was your first job after graduating?
Within six months of graduating I was dressing Paula Abdul for American Idol and other appearances, as well as consulting on her QVC jewelry line. It whipped me into shape REAL quick!

How has what you learned at FIDM prepared you for your career?
I think the most important thing I learned at FIDM was how to complete projects in groups made entirely of creative people. Most FIDM Students come from high schools where they stood out as one of few creative students. At FIDM, all the creatives are under the same roof. It is extremely important to "play well with others," especially other people like yourself.

If you could give any advice to students at FIDM, what would it be?
Help each other. No one makes it far in life by keeping things for themselves. Every time the universe gifts you an amazing opportunity, find a way to share it with others. Get jobs for your friends. Give advice to your coworkers. Introduce your peers to the amazing people you meet. The world works in your favor when you do favors for others.

Follow Daniel on Twitter at @DanielRMusto.

May

06
2012

Just Accepted Visual Communications Student is Competing for Miss California

529934_3625545637823_1691080238_nJust Accepted Visual Communications Student Heidi Uzelac is a Senior at Beverly Hills High School where she is president of the FIDM Fashion Club, cheerleads, and serves as a peer counseler.

"I love making art, following fashion blogs, designing clothes, watching movies, participating in pageants, and planning events. I am currently Miss Bel Air and am running for Miss California, USA next March. My platform is to raise awareness for heart disease which is the number one killer of people in Los Angeles. I became inspired to advocate for the American Heart Association after my mother suffered from cardiac arrest this past October."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

May

04
2012

Just Accepted Visual Communications San Diego Student is Passionate About Art and Design

9Just Accepted Visual Communications Student Charmaine Lim will pursue her dreams at the San Diego campus this fall. The 18 year-old is an active Polynesian dancer, writes poetry, paints, sketches, and plays the guitar. She also has a YouTube Channel that has received more than 27,000 views!

"I am quite proud of myself for being accepted as a student at FIDM. I am proud that I am not afraid to pursue my goals and turn my dreams into my reality. I am proud that I was given this opportunity and that I took advantage of it, I am also proud that I am creating this process (because education is something you have to want) so that I can not only make myself proud in the end, but give thanks back to both of my parents who deserve a lifelong appreciation."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Apr

17
2012

Just Accepted Visual Communications Student is Finally Pursuing Her Passion

Lydia_Yun_Profile_PictureFull Name: Lydia Yun

Age: 25

Hometown: Irvine, CA

FIDM Major: Visual Communications

Start Date: July 2012

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I'm a recent college graduate stepping into a completely new industry. It has always been just a "what if" idea of mine to do something I'm actually good at and enjoy. My true labor of love includes creating things with my hands and captivating those, like myself, with clever and unique ideas brought to life. I love to see my work on display and admired by others.

What are your proudest accomplishments so far? Applying to FIDM fits right up there on my list of accomplishments. It took a lot of courage and strength to completely step out of the traditional career route to follow a path lead by pure passion.

What made FIDM right for you? FIDM consists of many features that make it right for me. The small classes would give students like me an opportunity to work closely with the instructors. Also, the resources that are available on campus can certainly be beneficial.

Describe your entrance project. My entrance project was inspired by Anthropologie's unique way of using space to captivate wandering eyes. The first part of my project showed how simple the repetition of commonly used shapes can create a innovating wallpaper-like pattern. My interior and exterior displays were inspired by a spring theme, which consist of key descriptions such as growth, bloom, floral, colors, and more.

The interior design comprised of wooden pallet boxes, potted plants, metal water buckets, and lightbulbs -- altogether forming all the essential needs for growing. As for my exterior design, I used spools of thread that were attached to the displayed outfits, arranged to emphasize the the current floral collection.

What are your career goals? My career goal is to ultimately utilize my skills and talents in visual displays and set designs.

What do you expect to learn at FIDM? I expect to learn many skills and traits from FIDM. I hope it will open many doors of opportunity.

Apr

16
2012

Stylesight Trend Director Visits Downtown Campus

Lyndsey wong
Stylesight West Coast Trend Director Lyndsey Wong explained how the prestigious trend forecasting company does its research on her visit to the downtown LA campus on Monday. As part of the “Meet the Trendsetters” series of lunchtime talks organized by the library, Wong enthralled FIDM Students with the fascinating story of how the subscription-based Internet service filters the scads of information it receives from correspondents all over the world and turns it into the polished reports and valuable predictions it delivers to its global client base.

Using images from the forecasts for Fall/Winter 2013, Wong said researchers and editors organized their seasonal predictions around four major categories for 2013: Migration, Outré, Just, and Marvel. The common thread driving the trends is society’s reaction to new technology and the need to slow down and disconnect. Big trends expressing those cultural currents are: a return to craftsmanship and modesty including classics like Burberry and Hermes, extreme elitism as already seen at private clubs in New York and Paris, and androgyny as seen on this season’s runways at Givenchy.

Wong shared her own career story: She started as a correspondent with the company five years ago from Milan, where she was getting her Master’s in fashion design and taking street photos. She worked her way up to Editor, then Trend Director, moving to LA two years ago. In her current role, she analyzes the way her company's information relates to her clients’ needs. Good teamwork, says Wong, is always the element that ties it all together.

Wong’s Tips for Future Trend Forecasters:

  • Have your eyes open all the time.
  • See what’s selling on the floor at your favorite stores.
  • See what’s on the street.
  • Take notes about recommended books, movies, art shows. Check them out.
  • Pay attention to Pinterest.
  • Do your own research; don’t trust what everyone is saying.
  • Trust your gut instincts. Even if you’re wrong, you’ll learn something.

 

Did you know that all FIDM Students have access to exclusive subscription trend reports like Stylesight? Are you interested in a career in trend forecasting? Learn more about the Visual Communications major at FIDM.

 

Apr

16
2012

Catching Up With 2010 Designer of Tomorrow VisComm Scholarship Winner

Picture 1Name: Brooke Michelle Mumford

Major and Grad Year: Visual Communication, Summer 2012

Hometown: Houston

Scholarship won: DOT Visual Communication Scholarship for 2010

How did you feel upon hearing that you had won? I felt like I was at the top of a roller coaster.

What are your proudest accomplishments so far? Lugging all of my supplies on the first day.

What are your career goals? I'd love to become a stylist for a magazine company.

How has FIDM helped prepare you for your career? The curriculum and teachers aided me to boost my career.

Apr

10
2012

Meet 2011's Visual Designer of Tomorrow Scholarship Winner

8-20-12Name: Taylor Mansfield

Major: Visual Communications

Campus and Grad Year: Los Angeles, 2013

Hometown: Naperville, IL

Scholarship won: FIDM's National Scholarship Competition, Visual Designer of Tomorrow

How did you feel upon hearing that you had won? I couldn't believe it at first. Once my advisor repeated herself a few times, it hit me. I fell to the ground and started crying. I was completely overwhelmed. I couldn't wait to call my parents and tell them the news.

What are your proudest accomplishments so far? I'm proud that I have been able to maintain good grades in all of my classes and impress my teachers by putting all my effort into homework and projects.

What are your career goals? I would love to be an event planner someday; that is my dream job. However, I would also love to be a Visual Merchandiser or work on runway shows.

How has FIDM helped prepare you for your career? Many of my classes (sketching, trends, computer courses, survey of VCOM, etc.) will be very useful once I graduate. I will be able to apply everything I learn in the real world. Instructors have given me outstanding recommendations and my career advisor has helped me with my job search.

Apr

04
2012

Wednesday FIDM Student Spotlight

Demi Sandoval Demi

Major: Visual Communications

Where did you go to school? I graduated Palm Springs High School, CA

How did you find FIDM? A speaker visited my school. She inspired me to apply.

What do you love about your major? I like that I will be ready to do anything, from styling to Interior Design, or Public Relations. I want to work in PR after I graduate.

Apr

03
2012

Alumna Credits FIDM SF Career Center for Job as Visual Merchandiser for Khaki's Men's Clothier

Fidm_photoFIDM Alumna Mathea Braatne is the new Visual Merchandiser for Khaki's Men's Clothier in Carmel, California. She directly reports to and assists the president, styles and builds in-store mannequins and windows, and merchandises the layout and new product throughout the store. "My employer found me through the San Francisco FIDM Career Center -- makes it worth every penny for my degree," Mathea explains. "FIDM helped me prepare a portfolio and the Career Center promoted and marketed me after graduation."

Mar

29
2012

SF Grad & Her Gorgeous Jewelry Featured in Bangstyle

Kelseyjewelry

FIDM San Francisco Grad Kelsey Nagie is the featured designer on Bangstyle, which touts her jewelry line HALE as "classy yet bold and edgy." Her unique designs have been seen on The Insider and The Bachelor and at the Emmys. Kelsey, who graduated with a Visual Communications Professional Designation degree, says of her career, "Because this is my own company and these are my own designs, I have free range to do whatever I want. That’s what I’ve always wanted to do, create something of my own. The fact that it’s been well received, I’ve been very grateful for it." Read the entire interview on Bangstyle.

Mar

27
2012

American Idol Stylist Credits FIDM with Getting Her Into Celebrity Styling

GettyImages_109756235American Idol Stylist Soyon An, who won an Emmy Award for her work on So You Think You Can Dance, credits FIDM with launching her on the road to success.

“I went to FIDM to get on a little bit of a faster route (I'm a slight overachiever) and that got me into the world of celebrity styling," Soyon tells Seventeen magazine.

Want to turn your style into a career? Learn more about earning a degree in Fashion Design from FIDM.

Mar

13
2012

The Story of Just Accepted FIDM OC Student Lauren Bowyer Will Inspire You

313372_240459379325185_100000833735270_613050_2927280_nSixteen year-old high school junior Lauren Bowyer is a Just Accepted Student for Visual Communications. The Orange County native hopes to be a successful fashion stylist and considers getting into FIDM one of her proudest accomplishments. She is also living with Type 1 Diabetes:

"In August of 2010, I suddenly found out I had Type 1 Diabetes. I was in the ICU for three days. Prior to my diagnosis, I suffered from depression because of all the changes I went through. I have made my medical complications part of my daily routine and am coping with my disease. My story is unique because I have turned my life around in a positive way. My aunt went to FIDM and I am looking forward to following in her footsteps!"

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Feb

06
2012

FIDM Faculty Close-Up: Instructor Is Creative Director for Top L.A. Home & Garden Destination

Angela hicks

Instructor: Angela Hicks

Major: Visual Communications

Industry Experience: Creative Director, Rolling Hills Nursery

Q: What do you teach in the Lifestyle Presentations course?

A: We teach how to merchandise products using a lifestyle theme. Our theme last year was eco-friendly. Since so many companies don’t want to spend money to solve a display problem, we focused on re-purposing items with an eco-friendly aspect to highlight the product mix.

Q: How does a degree in Visual Communications prepare students for careers?

A: In Visual Communications, we cover a broad range of skills. Students get computer and hand-rendering skills, window display experience, public relations. Vis Comm grads have a diverse set of skills that prepares them to do lots of jobs.

Learn more about the Visual Communications major at FIDM.

Feb

01
2012

Just Accepted Visual Communications Student is a Senior at Seton Hall University

WhitneyJust Accepted Visual Communications Student Whitney Wood is an Orange County native who is currently a senior at Seton Hall University, where she played basketball for three years. She hopes to be an entertainment journalist or stylist after attending FIDM.

"I feel that FIDM will push me creatively in ways that no other university can. I believe that FIDM will help me accomplish my goals and aspirations. I know people who graduated from FIDM and have nothing but wonderful things to say."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Feb

01
2012

Wednesday FIDM Student Spotlight

AngeliqueAnjelique Matthews

Major: Visual Communications

Where did you go to school? I graduated the Pacific Palisades charter school in LA but when my parents were in the Navy I went to school in Japan, Kuwait, and Saudi Arabia.

Why FIDM? I wanted something where I could express myself and I didn’t want to waste time. I’m discovering creative talents here that I didn’t even know I had.

What do you love about your major? All the classes are necessary to what I want to do in my career. I’ve already applied technical information from class to my personal life.

Future plans? I’d like to be a creative director for a magazine. I’m willing to go wherever the journey takes me.

Jan

20
2012

Just Accepted Visual Communications Student Wants to Design Window Displays

Kendallphoto-6Just Accepted Visual Communications Student already has a B.A. from UCLA, studied at Parsons and abroad in Florence, and has run her own calligraphy business for the last two years. She hopes to one day create window displays for retail giants such as Barneys New York or Louis Vuitton.

"In college I had interned with Event Planners, Fashion Stylists, and UCLA's Marketing Department as well as studied Art and Fashion History and Fine Art while studying abroad my Junior year in Florence, Italy. It wasn't until I came across FIDM's Visual Communications major that everything just "clicked" and I knew this was the career path for me. The field combines all of my creative interests and I couldn't be more excited!"

Read the entire interview at FIDM's FashionClub.com Daily Blog.

twitter facebook tumblr youtube feed