Vis Comm

Dec

17
2013

Just Accepted Visual Communications Student Transfers From Arizona State University

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Name: Mariah Mckenzie

Age: 18

Hometown: Santa Clarita, CA

FIDM Major: Visual Communications, Winter 2014

FIDM Advisor: Dee Solis 

Have you attended or graduated from any other college? Yes. I was accepted to Arizona State University, Walter Cronkite School of Journalism and Mass Communication in the spring of 2013. I was accepted into the Broadcast Journalism program, which is one of the most prestigious programs in the country. I anxiously packed my bags and left home, to attend the fall semester in 2013. I came to Arizona with an open mind, however after taking classes at Cronkite it has confirmed the idea that the school is not the place for me. I have decided to go to FIDM because I feel that it is where I will be challenged creatively, while learning the most important and fundamental factors that contribute to the fashion industry.

What are your proudest accomplishments so far? Even as a child, I was extremely goal oriented and was constantly participating in activities that would contribute to making me a well-rounded woman. At the age of five, I made a goal to travel to all fifty states by the time I was twenty-one; so far I have traveled to thirty-eight of them. At the age of eight, I was the youngest competitor and first place winner to ever participate in the SCV Optimist Speech Club. After that, I knew there was no stopping me. I have competed in multiple scholarship pageants, and have held numerous titles, such as Little Miss Santa Clarita Valley 2007 and Miss Teen Castaic 2011, just to name a few. In 2012, I competed in the Miss Teenage California Pageant, and had the honor of making it into the top ten finalists. While holding these multiple titles, I have completed over 950 hours of community service, at about every charity walk/run, business grand opening, The Michael Hofflin Children’s Cancer Foundation, etc.

Not only did I dedicate a majority of time to contribute to the betterment of my community, I managed to focus on soccer. I started playing at the age of five, and was selected to play on a club team at the age of eight. As a freshman, I was selected to be the captain of the soccer team. I was the first freshman captain ever, and my captainship continued in the next years. I was invited to play on a United States girl soccer team to compete in the 2010 Italy Cup. We traveled to Italy, and competed against teams from all over the world. It was such an honor and life changing experience to be a part of that team. I am a hardworking and dedicated individual, with a list of accomplishments that is going to continue to lengthen throughout my lifetime.

What made FIDM right for you? As a child I grew up conducting fashion shows and styling my friends. I have always had a passion and interest for the fashion industry. I am an extremely creative person, and love working on projects that challenge that ability. In high school, I knew I wanted to have a job in the fashion industry, but I was not quite sure in which direction I wanted to go. I looked into FIDM while I was applying for other colleges however when I got accepted to the Cronkite school, I knew it was an opportunity that I could not pass up, even if it was not what I wanted to do. I know that FIDM offers the most connections into the fashion world, and I feel it is where I am going to be able to establish my footing for a successful career.

Describe your entrance project:

  • Shape Project: I had seen projects from the past, and I knew that I wanted to stretch the boundaries and produce something different. I used the Barbie logo as the outline and then filled it in with all different sized shapes. I used black, silver, and gold paint to give the project a simple and classic look.
  • Exterior Project: Growing up, my mom always told me I was a little bit of leather and a whole lot of lace, so that’s where the inspiration for my store front came from. I had a neutral rustic theme to tie the opposing styles together. I used images to portray props such as a large chess piece, clock, and old-fashioned pictures.
  • Interior: I wanted to keep the store elegant and sophisticated. I went with the idea that less is more. I put a few pieces of furniture, a shag rug, and a huge dresser against the back wall. I kept a color theme of gold, tan, black, while incorporating burgundy to add a little pop.

What are your career goals? After graduating from FIDM with a Bachelor’s Degree, I plan to engulf myself in as many opportunities as possible. I envision myself being in charge or planning events such as New York and Los Angeles Fashion Week. I can also envision myself being the marketer and public relations advocate for a large fashion corporation.

What do you expect to learn from FIDM? I expect to learn all the core fundamental values that apply in the fashion world. I am looking forward to learning about predicting the upcoming trends. I also expect to gain a lot of hands-on knowledge while at school and through internships.

Dec

09
2013

FIDM Advisory Counsel Member Paul Olszewski Wins VisComm Award

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Paul Olszewski, Director of Windows & Interior Flagship Marketing for Macy's, sits on FIDM's Visual Communications Advisory Counsel. KTLA's Jessica Holmes goes behind the scenes with Paul to find out how the iconic window displays come together. Watch the video here

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Paul recently took a group of lucky VisComm students on a window tour including into one of the famed Christmas windows, and last week he received the Platinum Award for Best Holiday Windows from DDI Magazine. He accepted the award at the PAVE Gala in NYC. Congratulations, Paul!

Nov

26
2013

GUESS + FIDM Design Contest Semi-Finalists Are Chosen

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The GUESS + FIDM Design Contest that we told you about in October now has five semi-finalists who are vying fo ra $5,000 cash prize and chance to have the winning design produced and sold by the  brand.

FIDM Instructor Brianna Wilson's Social Media class will be promoting the semi-finalists and their designs for the next five weeks through all FIDM social media platforms. Be on the lookout for blog and Facebook posts, Tweets, and Instagrams and see who wins this exciting contest!

Nov

12
2013

Watch VisComm Students Participate in DDI/Saks Window Design Challenge

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Back in July, Visual Communications Students participated in the DDI Magazine and Saks Fifth Avenue Window Design Challenge. Paired up in three teams of two for the day-long challenge at Saks Fifth Avenue Beverly Hills, the students were assigned visual carts containing props, fabrics, forms, and mannequins. They then had eight hours to come up with a design theme using the visual elements.

Watch a short clip of the challenge here:

 

Learn more about the challenge here.

Nov

04
2013

SF VisComm Students Create Candy-Themed Table For DIFFA SF's Dining By Design

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FIDM Students recently created a candy-themed table for DIFFA (Design Industries Foundation Fighting AIDS) Dining By Design event in San Francisco. What began as a project in Roy Kunkle's Design Installation class during Summer quarter at FIDM SF continued during the break, and installation of the space took place last week by a team of volunteers.

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Pictured left to right: Deena Hashem, Chelsea Diaz, and Katrina Tagle.

Oct

30
2013

Student Spotlight: Brie Harris, Visual Communications Major

Brie

What are your career goals now that you are close to graduating from the A.A. Visual Communications Program at FIDM?
Visual Communications is such a broad major and there are many career options within this degree. We not only learn how to make window sets visually appealing but we also gain a vast knowledge of entertainment and fashion PR, publications, and fashion styling. My future plans are heading towards the fashion PR direction because I feel that's the best fit for me and the lifestyle I envision for myself. 

Do you want to work for a major PR firm?
I would prefer to focus all of my efforts on a specific designer and work for their PR office. I don't want to work for a major PR firm and be handling multiple projects with different designers because I feel it takes away from the spark of being engulfed by one designer and their design aesthetic. Carolina Herrera and Alice and Olivia are my top two choices and I would love to work for their public relations office. 


Will you be able to apply what you learned at FIDM into your career?
 Yes, absolutely. I took advantage of a lot of opportunities that were presented to me at FIDM and I got very heavily involved. Working for Student Activities on campus and being Fashion Director of the FIDM MODE™, being involved with the Student Veterans Club, Student Council and Phi Theta Kappa in addition to the connections I made in my classes with my fellow peers and professors has really shaped me to who I am today and it has given me a clearer choice of what I want to do for the rest of my life. 

Pictured: Brie with FIDM Advisory Board Member and Project Runway judge Tim Gunn. 

Oct

29
2013

Just Accepted VisComm Professional Designation Student Has Plans To Work in Entertainment Industry

Luna Kim

Name: Luna Esther-Sakura Kim

Age: 22

Hometown: Buena Park, CA

Major: Visual Communications, Professional Designation

Campus: Orange County

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself: I have a BA in Linguistics and Anthropology. My passions are toward anime, manga, cosplay, music, games, and crafting. I do not talk much, but if you share my passions I will be glad to talk about them. 

My personal blog is: lunagareboshi.blogspot.com. Visit and check out all the fun things that I post from time to time.

What are your proudest accomplishments so far? My proudest accomplishments so far are busting through a 4-year university with a double major and making the impossible possible.

What made FIDM right for you? Personally, I am a kinesthetic learner, which means that I acquire knowledge and skills through using my hands rather than sitting in a class listening to lectures or watching the professors give lectures. I am hoping that FIDM is the school where I will be able to make use of my jack-of-all-trades skills. I have written an extensive experience of my first step into FIDM here.

Describe your entrance project: My entrance project consisted of all the things that I can relate back to growing up. For my first project, I utilized a circle, square, and triangle to make a chair that was targeted toward children and young adults. As for the second part of the entrance project, I made a 3-D model of a window display using classics, music, and winter as the theme. Finally, for the third part of the project, I drew a floor plan and some sketches for an interior retail store where the theme was Paris.

What are your career goals? I would love to work in entertainment industry focusing on costumes, props, and sets.

What do you expect to learn at FIDM? I expect to learn the skills that I can apply to the industry as soon as I graduate.

Oct

16
2013

Recent VisComm Alumna Is Junior Buyer at International Retailer Shasa

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New FIDM Alumna Tiffany Royston is the Junior Buyer at Shasa, the international retailer that is opening its first store in California at the Glendale Galleria. "After graduation I wokred part time in a showroom to learn the ins and outs and it made me realize that I wanted to be the buyer," says Tiffany, who learned of the Shasa opportunity from her Career Advisor. "It was a two month interview process and I landed the job thanks to FIDM's connections."

To celebrate Shasa's 100th storefront (they have 14 within the U.S.), there will be giveaways, fashion shows, music, and special discounts on Saturday, November 2, beginning at 10:00 a.m.

Oct

14
2013

SF VisComm Students Design Windows For ATHLETA

Athleta

Students in the Visual Communications department at FIDM San Francisco recently designed and executed four different window displays for industry partner ATHLETA as part of their Design Installation course during the Summer quarter.

Wayne Ross, Florance Alessandria, and Jessica Shogan from ATHLETA’s corporate visual team visited the SF campus at the beginning of the quarter and a week later the students presented their concepts for the windows via conference call.

"They sourced materials, fabricated props, painted scenes, and styled the clothing and accessories for each window," explains Department Coordinator Lisa Hoffman. "Once the windows were completed, the ATHLETA team returned to hear the students present their final projects. The team was thrilled with the outcome." 

The windows are available for viewing on the 5th floor during FIDM campus tours.

Oct

03
2013

VisComm Grad Is Art Director and Production Designer on Award-Winning Short Film

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Visual Communications Alumna Kimberly Burns served as Art Director and Production Designer on Good Things Come in Small Packages, a short film that was part of this year's 48 Hour Film Project. "It was chosen as one of the festival's 'Best Of" this year, was nominated for several other categories, and went on to win for 'Best Production Design,'" she says. "The awards ceremony was held at at L.A. Live last month, right next to FIDM's L.A. campus." Kimberly has been working as a an Art Director and Production Design since graduating in 2010.

Oct

03
2013

Just Accepted Student is Daughter of FIDM Fashion Design Grad and Great Granddaughter of Famed UCLA Coach John Wooden

Cailend Robbins Just Accepted

Name: Cailend Robbins

Age: 20

Hometown: Huntington Beach, California

FIDM Major: Visual Communications

FIDM Campus and Start Date: San Francisco, October 9th

Admissions Advisor: Marilyn Moore

Tell us a bit about yourself: I grew up in Huntington Beach, California, with an amazing father, beautiful mother, and two of the greatest younger siblings I could ever wish for. I played water polo all through grade school and absolutely loved it. I fell in the love with the sport because of my dad, Dave Robbins (UCI water polo alumni). He was at every single one of my games; he is my number one fan. He studied Fashion Design at FIDM and graduated in 1987. He has unreal talent and currently works for Asics America. He is extremely inspirational, not only as a dad but in his work ethic. He passed down his creative side to me. My beautiful mother, Kim Robbins, is an interior designer who recently started her own business from the ground up. She gave me the love for fashion and showed me if you really want something in life, you will make it happen. My younger brother, Cole Robbins, is starting his own clothing company. He takes after my dad in fashion, he will go far in the industry with his talent. My little sister, Claire, is my little mini me. She plays soccer and is very competitive but very fashionable. She knows what she likes. My entire family is extremely creative and that is where I get it from. Playing sports my whole life I am a very competitive person. My hobbies are swimming, singing, writing, and photography. I love to laugh and smile. I consider myself a goofball, outgoing, and very hard working with a lot of determination. I love to be with my family and friends, go camping, go to the beach, watch movies, go to dinner, watch or go to a sports game, and I love working with clothes.

What are your proudest accomplishments so far? 

  • Receiving "Most Valuable Goalie in all Sea View League" in high school
  • Winning water polo awards
  • Landing my first boutique job back in 2010 for a company called Fringe
  • Playing water polo at the same time as taking 5 classes at Orange Coast College while working a part-time job
  • Making it into FIDM!

What made FIDM right for you? Throughout school I excelled in certain subjects, and others not as much. People always tell you when you visit the right college, you will get that sense of feeling that you belong. Playing water polo for over 10 years, I figured I would get that sense of feeling at UCLA or Cal Berkeley. But, the first time I actually felt this way was when I walked into the Fashion Institute of Design and Merchandising —I knew that it was where I should be. Fashion to me is not only something I love, it’s something I’m comfortable with. I’m confident in the fact that if someone were to hand me a pair of shoes, I would know the perfect shirt or pair of pants to go with them. As far back as I can remember, I have always thought creatively. I know FIDM will challenge my creative side and push me out of my comfort zone but just the thought of that gives me chills. Similar to the chills I get watching an Oscar De La Renta dress go down the runway. I wanted to be challenged and I knew FIDM could give me just that.

Describe your entrance project: My first entrance project was to create something out of triangles, circles, and squares. Having studied abroad this summer in London and Paris, I decided to incorporate my photography from my trips into each of my projects. For my first project, I printed out a square photo I took in Paris of the gardens at The Louvre with the Eiffel Tower in the background. Then I made a silhouette of Audrey Hepburn walking in my picture out of mini pictures of her in the shapes of triangles, circles, and squares.

My second project was to create a display window. I decided to feature Hudson Jeans in my exterior window display. I was inspired by London and the British flag (which is on the Hudson Jeans logo). For my display, I hung three photos (two of them I personally took) above a white and clean-cut platform with circled mirrors dangled at different levels. All the materials I used were specifically chosen to draw in my target audience. The vibrant colors, the clean-cut look, all three pictures were all chosen to make this display successful and create a young, sexy vibe.

My third project was to create an interior display of a store. I still used Hudson Jeans as my inspiration. For my interior, I chose a fun gold glittered floor that you notice right when you walk in the front doors. I wanted a little white platform with a large picture above it of a Hudson Jean model that has the words “#letyourselfgo” underneath her. On the same platform I wanted two mannequins to the left of that platform wearing jeans. I chose pictures (that are placed on the floor of my display) to go on clean-cut white walls with clothing racks in between each picture. I cut out a cool red printed rug, that goes underneath the desk where the register would be. Behind the register I wanted a nice white wall with the photo of a girl’s face (with stunning eyes and British flag lips) on it. Behind that wall, I envisioned two dressing rooms. I hung two nice circled mirrors for each dressing room. I chose striped glittered blue flooring and put two fun pictures that would go on the walls in there.

What are your career goals? I would love to graduate from FIDM with a Visual Communications degree as well as my Bachelor of Science degree. I would love to intern for someone truly inspiring, and learn to navigate my way in the industry. My dream job is to become a personal stylist and build my own company from the ground up. Fall and winter are my favorite seasons, not just because it's cold, but because of the season for fashion. The scarves, coats, tights, blazers and boots—I die for.

What do you expect to learn at FIDM? I expect to gain more knowledge about the fashion industry. I hope to learn more about different fabrics, colors, and designers. I also hope to learn more about window displays and styling. Out of all of this I expect to just become extremely educated on the industry with a desire to keep learning. After all, this is a learning experience and I hope to also learn a little more about myself. I know FIDM will be an amazing stepping stone for my future.

Sep

25
2013

VisComm Grad Has Designed Race Suits for Drivers & Visual Displays for Pottery Barn Kids (Interview)

Tovar

Name: Alisha Tovar 

Major: Visual Communications

Grad Year: March of 2012.

Tell us about your time at FIDM. During my courses at FIDM, I learned that creating a strong relationship with your Career Advisor was very important. Without the help of Lynne Stroner, I would not be where I am today. She pushed me to volunteer at anything possibly open to my field so I could narrow down the search of what I wanted my career to be. I was helping with events, styling, visual merchandising, photo shoots, marketing, and more. It is nice to be able to learn a little bit about everything, especially if you are unsure of the specific career you'd like, but there are so many options to choose from and it gets difficult to choose one.

How did you find internships or jobs? I was constantly on the FIDM Portal looking for new volunteer work postings and checking out the Career Center News for events happening that month where I could help out at to gain experience. My advisor informed me of a great internship opportunity at Billabong where I was able to assist in the Marketing Department. After interning there for three months, I was able to open my eyes more to the opportunities I had ahead. I learned so much from Billabong and Marketing in general, so I wanted to pursue that more.

What jobs did you have after graduation? I then decided to apply for a Visual Merchandising position with Pottery Barn Kids. It was a great job being right out of school and I learned a lot. I also worked for an online store called Sutra Lifestyles, which I found through the FIDM Alumni Site. I then applied for an active sports company called Arciero Sports, who also had a close partnership with Oakley. With this job, I was able to travel and help out with events, and I also used my Illustrator and Photoshop skills, creating professional race suits for drivers.

What are you up to now? Two months after I moved back, I started working at this amazing company called Tonto Verde Golf Club. As Marketing Coordinator, I'm doing a little bit of everything from all my past jobs, internships, and volunteer work. Also, this job is an additional 30% increase from my previous job. So I encourage all students to talk with an advisor -- it's never too late! You never know where you'll end up!

Sep

24
2013

FIDM Alumna Jordan Fox Launches Fashion Retail Site Novus Pulchra

Jordan Fox FIDM Alumna
Jordan Fox graduated from FIDM in 2012 with a degree in Visual Communications, and is now the founder and owner of Novus Pulchra, a retail site featuring cute clothes for the “young and beautiful.”

"FIDM not only taught me the skills necessary for doing business in the fashion industry, and looking at/predicting trends, but they taught me what I feel to be the most important asset in running a successful fashion business, which is networking. FIDM taught me the right ways to go about connecting with fellow industry people, and using those connections to help grow a business."

Read the entire interview with Jordan Fox on FashionClub.com.

Aug

23
2013

VisComm Students Participate in Saks Fifth Avenue Window Design Challenge

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On July 25, 2013, students from the Visual Communications Program were selected to participate in the DDI Magazine and Saks Fifth Avenue West Coast Student Window Design Challenge. The students were paired up in three teams of two for the day-long challenge at Saks Fifth Avenue Beverly Hills. The students were assigned visual carts containing props, fabrics, forms, and mannequins (all of which were unknown until the students unpacked the visual elements the morning of the event). They then had eight hours to come up with a design theme using the visual elements.

Winner

Winning VisComm Student Team: James Ryerson and Natalie Kunkle


 

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VisComm Student Team: Katie Skolas and Ali Nance


Each student team had a SFA Visual Team member mentor them for the day. Once the time was up to complete the challenge, the windows were judged by a industry panel from DDI and SFA, including DDI Executive Editor Alison Embrey Medina, Matt Reed, VP Visual Merchandising, Saks Fifth Avenue New York, and Michael Bewley, Project Manager, Saks Fifth Avenue. The announcement of the winning team was celebrated with a reception at Saks Fifth Avenue new Men's Denim department "D-Bar." Congratulations to the winning student team of James Ryerson and Natalie Kunkle.

Winning VCOM Student Team James Ryerson and Natalie Kunkle with DDI Editors and SFA Visual Execs Saks Fifth Avenue Challenge_DSC_0753
Left to right: Matt Reed, SFA, Jessie Dowd, DDI, Alison Embrey Medina DDI, James Ryerson, Natalie Kunkle, and Jennifer Dalheimer, SFA

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VisComm Student Team: Pikka Turangan and Alexis Monroy

Aug

14
2013

Visual Communications Grad Puts Talents Together

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Amber Day has been busy since graduating FIDM in 2011. On the heels of her interview with The Cool Hours, the multi-talented freelancer answered a few more questions on how she does it:

How did you decide on Visual Communications?

After my third quarter as a Fashion Design major, I realized that I wanted to do more than design clothing. What I loved about Vis Comm is that it gave me a wide variety of classes and career options. From set illustration, to marketing events, to graphic design, Vis Comm gave me the experience I needed to jump into the fashion industry and the guidance to choose which direction to head in.

How did you realize Fashion Illustration is what you wanted?

I didn't really take fashion illustration seriously until after college while working in the Public Relations office at FIDM. That really crafted my talents in networking and gave me the confidence I needed to turn a hobby into a career.

Can you tell us about current projects?

I have recently designed a line of kimonos under the name A + D that will launch at the end of the month. Also, I am illustrating a Fall 2013 bag preview series for JustFab.com until October. And I'm collaborating with local fashion bloggers to put together a collection that captures Los Angeles style.

Jul

09
2013

Just Accepted VisComm Student Won Miss Minnesota Teen USA 2012

 

Kendra

Full Name: Kendra Elizabeth Berger



Age: 18



Hometown: Apple Valley, Minnesota

FIDM Major: Visual Communications



Start Date: October 2013



Admissions Advisor: Margaret Berger

Tell us a bit about yourself. For many years dance was a part of my life and my primary activity. I danced competitively for six years until a hip injury forced me to stop competing at that level. In addition to being a dancer I have competed in pageants since I was 10. During that time I have won two state titles and have competed in two national pageants with the National American Miss pageant system.

As a result of that experience I have been given an opportunity to work for that organization. I am now a choreographer for National American Miss and will be working at nine state pageants this year. As a competitor in this pageant system over the years I have developed valuable life skills such as interviewing, public speaking, and on stage presentation.

What are your proudest accomplishments so far? The life skills I’ve acquired as a pageant competitor helped me to take competing in pageants to the next level. My proudest accomplishment so far was in November of 2011, when I competed and won the title of Miss Minnesota Teen USA 2012. This pageant is part of the Miss Universe pageant system owned by Donald Trump where I then competed for the title of Miss Teen USA 2012 in the Bahamas.

As a titleholder, I was given opportunities to meet celebrities and designers such as Sherri Hill and MacDuggal. While attending the Miss USA 2012 pageant, I was asked by Sherri Hill to model her Spring Dress line in the Atlanta Market Show. The experience gave me an inside look at all the work it takes to put on a fashion show.


What made FIDM right for you? Visual Communications to me is a vision or emotion or theme portrayed through different ways of decorating or styling. As a future college student who is on a low budget, being able to put together new outfits with the clothes I currently have in my closet is a challenge. That challenge is also something I love to take on. I love to style my friends.




What are your career goals? To be a stylist for a designer or for fashion shows. 



What do you expect to learn at FIDM? I am excited to learn from the best in the Visual Communications field about fashion trends and skills needed to become a successful stylist in the fashion industry.

Jun

11
2013

Graduating Fashion Club President Jessie Froggatt Starts at FIDM Next Month

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Jessie Froggatt, a graduating senior at Valencia High School, started her FIDM Fashion Club during her junior year. Among other achievements, through her club she has created awareness around eco-friendly fashion and the needs of the homeless. She will be starting at FIDM in July, with a major in Visual Communications.

"I hope to graduate from FIDM and become a fashion stylist. Everyone deserves to feel good about themselves, and I think that fashion is an excellent place to start."

Read the entire interview with Jessie on FIDM's FashionClub.com.

Jun

11
2013

VisComm Alumna Working as a Successful Stylist in the Entertainment Industry

Lotta

Visual Communications Alumna Lotta Luolamo, a native of Finland, is working as an in-demand fashion stylist in the entertainment industry. Working with a variety of wardrobe designers, stylists, creative directors, and producers, Lotta has worked on sets -- from theatre to music videos -- for clients such as Angela Simmons, Laz Alonso, and J Randy.

How did you get into styling? I did volunteer work for fashion shows, a visual merchandising internship, and an internship on the team I work for right now, Mozie Campbell Inc. It just felt natural to me and I've had the best mentors to give me valuable advice. I started as an assistant and after graduation, I got hired as a stylist -- hard work and dedication pays off.

What is a typical day like for you? Each day is different, especially on shoots. The locations, the themes, the people, and the vibe -- each one is different. That's what I love about this job; it's so inspiring. We regularly research new brands and designers and contact showrooms and designers for possible pulls for shoots.

What is it like working with celebrities? You get to see a lot of different personalities and talents. I've had good luck and met very good people who are really inspirational.

Jun

03
2013

WWD & Lucky Reference FIDM Business Grad's E-Commerce Stylist Site

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Styled by NOIR, a curated blog connecting viewers with completely styled looks that can be shopped from the site piece-by-piece, is the brainchild of founders FIDM Grad Sivan Ayla Vardi and Stephanie Jenkins. The co-founders, who met in the industry ten years ago, have combined their expertise in fashion PR and wholesale to create a new online shopping experience that is being referenced by WWD and Lucky. Sivan shares her experience as a fashion entrepreneur.

What did you major in at FIDM and how did college help launch your entrepreneurial career?

My majors were Visual Communications and a bachelor's in Business Management. FIDM taught me to utilize my resourses. I forced myself to participate in any events or volunteer work in the industry. Now, though I am not doing the grunt work at fashion shows, I push myself to attend events to mingle with other industry professionals.

How did you build a network?

The instructors at FIDM have so much industry experience and contacts that you don't have to look far to find someone to talk to at college. I understand that as a young student networking can be intimidating, so start in the classroom. Instructors will give you pointers on communcation as well, which is helpful when you're mingling with the big dogs.

Do you come back to the FIDM Career Center?

I use the Career Center to find creative people to join my teams.

How did the Business major help you launch your own business?

Taking the business courses instilled the patience and understanding that I was lacking as a creative person. I was never interested in those subjects but now I know they are crucial. Every look, product, or promotion on NOIR takes a whole process before it goes live.

What is unique about Styled by NOIR?

Our goal is to make styling as easy as possible; Our content is true to our individual voices. You can sift thrugh our daily lookbooks and determine what you already own that is similar and just pick up the statement pieces that make the outfit directly from us.

Jun

03
2013

Just Accepted VisComm Student Is Editor of Award-Winning High School Magazine

 

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Full Name: Sierra Mackenzie Stewart

Age: 17

Hometown: I live in Scottsdale, Arizona, but I'm originally from Minneapolis, Kansas.

Year in School: Will start senior year in August

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, October 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am the Editor-in-Chief of Pinnacle High School's National Scholastic Press Association award-winning Blueprint Magazine. I'm currently in the process of designing my own accessory line to sell in Scottsdale boutiques and also working on my brand, the Lilac Vein: a concept based on the "fashionably insane." I write fashion editorials, play flute, and constantly engage myself in the future of fashion design and visual marketing.

What are your proudest accomplishments so far? I'm most definitely proud of my Editor-in-Chief title. I've worked since eighth grade to achieve the title, and I can only imagine where the publication will go with my leadership and fabulous staff in the next year.

What made FIDM right for you? Without being too cliché, FIDM chose me. After exploring every aspect of the school, I decided my future lies in LA. I went to Los Angeles for my entrance exam in late May and visited a popular restaurant nearby for my birthday. Looking out the giant window panes, I knew in that very moment as I watched the street crowd and dissipate, that every choice I'd made in embracing FIDM and my future was the right move.

Describe your entrance project. For my Shape Project, I chose to utilize a little geometric-rule bending, creating my own "triangle-on-circle-on-square" design with the acronym FIDM in an opposite pattern inside. My Window Design Project is based on silhouetted-simplistic uses of a model able to market any individual highlighting product, and trees to match. The trees have the ability to hold individual merchandise, expanding retailers ability to market to passing clientele. Plato's quote, "Beauty of style and harmony and grace and good rhythm depend on simplicity," again highlights the subtle pop art simplistic "grace" of the piece.

Beauty
My Interior Design piece is a take on revamped rock 'n' roll. The emphasis on futuristic simplicity is a trend analysis, marketing the current movement towards a "Woman of the Future" scene. Every piece, including the zebra rug and picture frame, is a way to again emphasize the ability to fix the busy in with the simple-color schemes and accessories.

Rock

What are your career goals? I'd like to venture into Vogue as Editor-in-Chief, or at Topshop or Urban Outfitters as Creative Director.

What do you expect to learn at FIDM? I expect full immersion that is incomprehensible anywhere else. I intend on completely embracing every outlet of opportunity and the resources given to work in my favor.

Jun

03
2013

FIDM Students to Participate in DDI Student Window Challenge at Saks, Reports WSJ

DDI

FIDM Visual Communications Students will show off their visual skills at separate competitions in New York and Los Angeles for the DDI Student Window Challenge. DDI Executive Editor Alison Embrey Medina says, "Each two-person student team will be given one day to create window presentations using provided materials, merchandise from Saks, and their own creative input." A judging team will consist of Saks' visual team and DDI editors.

The Los Angeles challenge will be held on July 25, 2013, at Saks Fifth Avenue Beverly Hills. Awards for top ranking designs will include Saks gift cards and the first place winners will receive a one-day mentorship with the Saks window team.

Read more about the challenge in the Wall Street Journal.

May

09
2013

VisComm Grad Fulfills Dream of Opening Her Own Boutique

Alicia

Visual Communications Alumna Alicia Romo had a longtime dream of opening her own boutique. Together with her husband, she is the owner of Gather Boutique, an online women's clothing and accessory retailer of bohemian and vintage-inspired trends with a modern twist.

"We really like to play with whimsical styling and the idea that you can pair hard and soft styles together, and this formula influences each buying decision," Alicia says. "We started the business online only for the time being because we can hit literally any market; we've had extreme success in Europe and Australia, as well as here in the United States." Gather mixes mainstream brands like BB Dakota and MINKPINK alongside smaller known brands such as Warpaint tanks, Ornamental Things, and Vinca jewelry.

"FIDM helped me in preparing for my career because my classes taught me almost every facet of the fashion industry," she adds. "I constantly think about how my products look to the public and am always using the tips my instructors taught in my Visual Communications classes to make my presentation look and flow better online."

May

02
2013

Interview: Grad Is Visual Manager at Free People in Topanga Canyon

Britt

"If someone had told me two years ago that I'd be the Visual Manager of my favorite brand, I wouldn't have believed it," says FIDM Visual Communications Alumna Brittany Bush. "I couldn't have done it without the help of such education teaching and support from the Career Center." We caught up with Brittany to chat about her exciting career.

What is your current job title and responsibilities? I am currently a Visual Manager for Free People in Topanga Canyon (URBN INC.) My position in our store carries many responsibilties that ensure high sales year round. As a visual manager it is my duty to create excitement for our customer and team members using concepts, trend stories, class focuses, inspiration boards, and overall new merchandising techniques.

Our company really thrives off of culture, photography, social media, and music and our product represents these aspects of a young woman's life. This is where I am able to bring visions of this lifestyle to life through our product.

How did FIDM's Career Center help you with this job? While I was a student at FIDM, I really utilized the career center as much as possible. My Career Advisors, Ray Garcia and Marco Antonio, were helpful in so many ways. During my second year, I heard that Anthropologie was seeking interns and it was the perfect time for me to get in. I reached out to Ray Garcia on how to make this possible and he gave me all the information I needed.

I landed the position as Visual Intern shortly after and it was there that I really got to learn the ins and outs of working hands-on in the industry. Once graduation came, I wasted no time on the job hunt. I made an appointment with Mr. Antonio (who was previously my Lifestlye Presentation teacher) and he let me in on all the tips to finding a succesful career. I went straight home after our meeting, full of motivation, and applied the advice given to me and voila! Within a few weeks I recieved a call from our Store Manager and got the position!

How did FIDM in general help prepare for your career? Before I had any plans of even going to college, I had no direction as to what I wanted to do with my life. I have always been really into designing things by hand and FIDM was just a pipe dream at the time. Upon being accepted to my dream college, I was introduced to so many new career paths that I never even knew exsisted. Every teacher and every course I had taken was such an eye opening, inspiration for me.

FIDM set me up for what was really to be expected in this industry. My teachers had all either previously worked professionally in the industry or were current in the industry and knew how to get me prepared for this career. Without sugar coating anything, they were able to build up my confidence and the thick skin that is needed to suceed as a newly graduated, work hungry individual.

I once heard the saying, "You can't write a symphony without a low note." Before FIDM, I had enough with the low notes. Thanks to such wonderful staff, college, teachings, and experiences I am well on my way to writing a beautiful symphony.

May

01
2013

FIDM Alumna Chanelle Kerr Opens Online Retail Site Savous.com

Chanelle Kerr 1

Chanelle Kerr worked at Fendi for four years before attending FIDM. She graduated last year with a degree in Visual Communications and launched SaVous.com, a unique fashion retail site. FashionClub.com caught up with her at her latest fashion shoot.

Chanelle Kerr 2

Her advice to current FIDM Students?

"Take your experience very seriously and work hard, because it pays off. Also don't take for granted the people whom you meet at FIDM because they are going to be your peers in the industry. Everyone in this industry knows everyone and it’s important to maintain excellent relationships."

Chanelle Kerr 3
Get to know FIDM Alumna Chanelle Kerr and get a glimpse into her career as the owner of SaVous.com. Read the entire story on FashionClub.com.

Apr

24
2013

Just Accepted VisComm Student Has Maintained a 4.0 GPA Throughout High School

 

Ja1

Full Name: Landre Savage

Age: 17

Hometown: Temecula, California

Current Year in School: Junior

FIDM Major: Visual Communications

FIDM Campus/Start Date: Fall of 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am extremely outgoing, creative, warm, friendly, hardworking, and determined in all aspects of my life. My education is very important to me and I strive to receive the best possible grades. Throughout my life, I’ve adopted the best of both worlds when it comes to knowing how to draw and paint, as well as design, because I’ve grown up surrounded by the arts. My parents are Art Center College of Design graduates: my dad is a graphic designer and my mom is a fine artist and art teacher.

Since I was a little girl, I’ve always seen the world as an adventure. I try to make the most of every situation I’m in. I enjoy participating in all my high school events, which includes Varsity Cheer. I also take an active role in my community and participate yearly in the Susan G. Komen Race for the Cure breast cancer walk, as well as help teach young elementary school children how to draw and paint in a program held in the local public schools called Yes, You Can Draw. I enjoy playing the piano, drawing, painting, and traveling. I love helping others whenever possible because I’ve always had a soft spot in my heart for people in need.

What are your proudest accomplishments so far? Being accepted into FIDM as a junior in high school and knowing that I’m going to make something of myself. Another proud accomplishment I have is maintaining a 4.0 GPA throughout all of high school, while participating in school activities like Varsity Cheer and ASB.

What made FIDM right for you? FIDM will give me the opportunity to expand my creativity and further my education. It’s the one place that is going to let me turn my dreams into a reality. The environment is fast-paced and competitive and is filled with so many different types of people who are driven and determined, and that is the type of place that I will excel in.

Describe your entrance project. My entrance project consisted of an exterior window display, an interior display, and a basic design project in which I had to incorporate circles, squares, and triangles into the design. For my exterior window display I chose to make the theme “April Showers” in order to show that the spring season is beginning. I used the trendy colors of this season and incorporated them into dresses of all different styles.

Ja
My interior display theme was “Bring May Flowers.” I wanted to carry my theme into the inside of the store so that when the customer walked in the first thing they would see was a display that symbolized that the spring season has officially arrived. For my basic design project I wanted to go for a less expected approach to depicting a circle, square, and triangle. I created each of the shapes by using smaller versions of the larger shapes, while still maintaining instant recognition of the simple geometric shapes, which are the main focus of the piece.

What are your career goals? I'd like to work for a company in order to learn how to make running my own company successful. I hope to open my own business that deals with visual merchandising techniques, presentation design, and other areas having to do with communicating a visual theory to the rest of the world. I will use the skills and knowledge I have learned about launching my own company, and turn them into a reality.

What do you expect to learn at FIDM? Through my major I hope to expand my knowledge of how to coordinate and design different types of projects, work with technology like Photoshop, be able to work with and lead a team of other professionals, and use design to convey a visual message to others. I also hope to earn my Bachelor of Science Degree in Business Management and learn to utilize entrepreneurial strategy, manage and lead professionally, and be able to launch my own company sometime in the future.

Apr

23
2013

Just Accepted Student Carly Scovill Wins Gold Medal at FCCLA State Conference

Carly-Scovill-Just-Accepted

Name: Carly Scovill

Age: 17

High School Year: Junior

Hometown: Scottsdale, Arizona

Major: Visual Communications

FIDM Campus and Start Date: San Francisco, Fall 2014

Admissions Advisor: Dee Solis

Tell us a bit about yourself: I live a really crazy, busy life, but I completely love and enjoy everything I do. This is my first year playing Lacrosse. I started on Division 2 Varsity, but we did not have enough girls to keep the team, so we dropped to JV—I have a blast playing with my team! I am a part of the High School Ministry, an incredible group of passionate Christian high school students at a church called Scottsdale Bible Church. I am a staff leader for 5th and 6th grade students, where I get to have a blast with kids and even lead my own small group of 5th grade girls. My all time favorite thing to do is to go to concerts. I love the atmosphere and getting to see my favorite bands live, but I also love to take concert photos. My camera is always with me—I just love capturing images and memories.

What are your proudest accomplishments so far? Winning a Gold Medal in the Recycle and Redesign category for the FCCLA State Conference as a freshman! The dress that I designed was made from Starburst wrappers and cellophane, and was also displayed at a mall in Arizona, which was incredible.

What made FIDM right for you? The creative atmosphere of the school drew me in. There is such a variety of majors and the college has so much to offer. I love that the Visual Communications major is not specific to one career, but teaches skills for many different jobs. The school also teaches core academic classes instead of being strictly vocational; so there are still math and English classes, which is great.

Describe your entrance project: The first part of the project was to draw something that included a circle, square, and triangle, so I created a bright, colorful drawing of a Holga camera—the lens was the circle, the camera body was the square, and the flash was the triangle. The other two parts of the entrance project was to design a window display and an interior store display. My window display featured umbrellas hanging from the ceiling, accessories dangling from the handles, and strands of blue sequins hanging in the background for rain. The interior display was a giant skate ramp with mannequins wearing swimsuits, and summer and beach products scattered about. It could be used in skate and surf shops like Zumiez, Tilly's, or Pac Sun.

What are your career goals? Right now I'm not completely sure where I want to go with my career. I've been so set on being a fashion stylist and I think I'd like to focus on being a personal stylist. I would like to be a stylist for someone in a band, then I'd be able to do two of my favorite things, plus I would be able to travel all the time!

What do you expect to learn at FIDM? I am looking forward to learning the basics of not only the career I am interested in, but also of some other careers that may be included in the Visual Communications major, like being a window display designer. The one thing I am expecting to learn is communication skills which will be so important when entering the real world. There will be plenty of different skills I will learn that I can put in my tool belt for life!

Apr

17
2013

FIDM Students Design and Install Williams-Sonoma Window Displays on Campus

Williams-Sonoma-FIDM-2

During the Winter quarter, Visual Communications Students in the Design Installation class in San Francisco had the opportunity to design and install window and shadow box displays on campus featuring product from five key Williams-Sonoma brands including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBTeen, and one of their newer acquisitions, Mark & Graham.

Williams-Sonoma is headquartered in San Francisco.

Students who worked on the Williams-Sonoma kitchen window display above include Caitlin Taylor, Jayme Isaacs, Alexandra Hankins, Daniella Acosta, and Sahara Ray-Bach.

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Students who worked on the brunch window above include Hannah Kenny, Alysha Lyster, Donna Colin, Stephanie Flores, and Brytnie Braverman.

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Students who worked on the PBTeen attic window display above include Haley Coffman, Kendall Orr, Jayne Stachura, Isabella Chen, and Ashley Ward.

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Students who worked on the shadow box display above include Taylor Lasecke, Alexa Hur, and Angie Cortez.

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Students who worked on the Pottery Barn Kids shadow box display above include Michelle Zagert and Ariel Cuevas.

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Students who worked on the Pottery Barn bath shadow box display above include Amber Whitmore and Natalie Apter.

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Students who worked on the Pottery Barn clocks shadow box display above include Soraya Mabrey, Stephanie Chesler, and Mandy Brown.

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Students who worked on the Mark & Graham shadow box display above include Christina Paradiso and Brittney Flow.

Apr

11
2013

Just Accepted OC VisComm Student Wants to Be a Successful Stylist

 

Niki

Full Name: Nicole Rapp

Age: 17

Hometown: Mission Viejo, CA

Current Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Summer 2013

Admissions Advisor: Cathy Chambers. She's absolutely amazing. She stopped at nothing to help me be prepared and explained everything about FIDM thoroughly!

Tell us a bit about yourself. In my free time, which there isn't much of because of school, two jobs, and volunteering, I love to read, workout, surf, bake, and anything related to fashion! You can always find me at the beach hiking or doing anything active. I was a cheerleader the past three years at my high school while volunteering in various clubs like Relay For Life, Red Cross, and Team Thomas.

I'm also involved in the choral group at my school, participating in two different school choirs and competing state wide in singing. Singing and playing piano are amazing creative outlets. I enjoy is riding dirt bikes. I'm definitely an adrenaline junky being the only girl on the track on a YZ450F. I also got to experience driving a NASCAR cup car in Vegas in the fall For the SEMA Show. It was such a rush going over 200 mph on an official track!

What are your proudest accomplishments so far? My proudest accomplishment is probably maintaining good grades throughout high school, participating in cheer, working two jobs, and keeping up with my volunteer work all at the same time! I've learned how to manage my time efficiently to balance everything out. It's a tough thing, but it's made me appreciate everything I do and work for!

What made FIDM right for you? I've known my whole life that I've wanted to do something in fashion. I would be so mad at my mom if she didn't dress me in head to toe all one color to "match." FIDM just seemed like the perfect school since it was centered around creativity.

Describe your entrance project. I sketched two displays for Nordstrom centered around spring colors and fabrics with playful dresses and edgy accessories. Then for my shape project I made a huge magazine collage of my overall trend inspiration for spring.

What are your career goals? To become a celebrity stylist and do visuals at a national retail store.

What do you expect to learn at FIDM? I expect to learn all the things to prepare me to succeed as a stylist and discover real world experiences in the fashion industry!

Apr

09
2013

Just Accepted VisComm Student Has 7,000 Followers on Polyvore

 

Chandler

Full Name: Chandler Frostad



Age: 17



Hometown: Federal Way, WA



Current Year in School: Senior

FIDM Major: Visual Communications



FIDM Campus and Start Date: Orange County, Fall 2013



Admissions Advisor: Joleen Harris (the best advisor ever!)

Tell us a bit about yourself. One of my favorite things to do in my free time is baking cupcakes and decorating them with my artistic skills. I am also passionate about creating fashion sets or collages on Polyvore. It is a great way to express my style and inspire others. I have a scrapbook full of collages made from magazine cutouts that is kind of like an inspiration board. Most of my time is consumed with anything related to fashion whether it be my blog, researching trends, shopping, etc.

What are your proudest accomplishments so far? Definitely my Polyvore.com blog. I have gained over 7,000 followers within the last two years. I promote websites and in return I get free clothing, vouchers, and even cash. I was also given the opportunity to model a few pieces of clothing and have been featured on different websites. I feel like the opportunities I have been given have led me to want to follow my dreams in the fashion industry.

I am also very involved in giving back to my community: I have been the leader of three (going on four) successful blood drives at my school, winning “Blood Drive of the Year” and setting the record for the most donors at schools in Washington state. I have even donated $500 to the Seattle Children’s Hospital with a friend of mine through a bake sale. Giving back makes me feel really good about myself and gives me the satisfaction that I am helping others, and it has made me very proud of myself and what I’ve done.

What made FIDM right for you? Ever since FIDM came to my school my sophomore year of high school, I knew that it was the perfect school for me. Some advice that I have always been given is to choose a career that you will love and to follow your dreams. This really stuck in my head and encouraged me to pursue an education and eventually a career that I was passionate about.

FIDM is a very unique school that can offer me the opportunities that other schools cannot. It allows me to get right into my major and do what I love. I love everything about FIDM: the different majors, the design of the school, the location, the endless opportunities, the library, and more. It is the perfect place for me to be myself and do what I love. The one thing that really caught my eye about FIDM is that all of the students there share one thing: creativity.

I will be surrounded by people who love to create things and use their imagination, which I believe will help me be inspired even more. I have worked extremely hard to convince my parents that FIDM is the perfect choice for me and now, three years later, I am accepted to my dream school and I couldn’t be happier.

Describe your entrance project. I conquered part 1 of my project first, which I found the most difficult, because there were no specific rules. I created a beauty station with circle, squares, and triangles that could be used in my boutique. The second part of my project was to create a window display which I was inspired by the latest trend: neon. I created a window display with splattered paint and a large neon sign with looks I created on Polyvore.

For my boutique, I was inspired by my own personal style: vintage with a modern twist. I created my dream boutique that was black, white, and pink with Paris style items in the background. It was very fun to create and was all created on my Polyvore blog!

What are your career goals? I aspire to fulfill my dreams of becoming a well-known fashion stylist and work for big names, whether it be celebrities, tv shows, movies, or wherever FIDM may lead me.

What do you expect to learn at FIDM? I expect my creative skills to become much more advanced at FIDM. I know I will learn to become more confident and polished in my work. FIDM will help me think outside the box so that I can achieve my goals and make a name for myself. I am excited to become more experienced in the industry and perfect my talents with the tools that FIDM will give me.

Mar

18
2013

VisComm Alumna Launches Budget-Friendly Fashion Site

SaVous

"I was inspired to start SaVous because during my time at FIDM, I had to live on a budget," explains Visual Communications Alumna Chanelle Kerr. "I found it extremely difficult because I like nice things. It made me realize that there was a gap in the market for an online style destination like SaVous." Her site offers affordable, quality fashions and customer service is a primary focus.

"FIDM was a great experience for me and I loved the close relationship I had with my instructors," she adds. "I will always be extremely grateful for the fantastic friends and peers I met there. I gained so many skills and the confidence I needed to pursue the right career path for me."

Mar

07
2013

Alumna Is Emmy-Nominated Set Decorator/Decoration Buyer for Feature Films Like The Artist

Kaitlyn
Visual Communications and Entertainment Set Design Alumna Kaitlynn Wood has had a flourishing career since graduating from FIDM. She has been a freelance set decorator, set designer, and buyer on feature films such as The Artist, Hitchcock, and the new Halle Berry film, The Call. "Everyday is a little different depending on what part of the process the movie is in," she explains. "You do research, or paperwork for prepping, search for items, analyze the characters, or go on meetings with the designers and director to learn more about what they're thinking or what they want." 

Mar

05
2013

Saks Fifth Avenue Visual Merchandising Execs Visit FIDM Students

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FIDM Visual Communications Students were treated to a guest lecture today from Saks Fifth Avenue: Harry Cunningham, Sr. VP of Store Planning and Visual Merchandising, and Matt Reed, VP of Visual Merchandising. Cunningham is on FIDM's Visual Communications Advisory Council and Board of Director for the PAVE/Planning and Visual Education Partnership organization

The two creative executives gave a curated presentation about the innovative window displays at Saks, discussing important design considerations such as mannequin styles, lighting, design, props, framing, the use of color, and working within a limited budget.

The students were treated to images of fantastic window displays featuring headpieces made from cellophane, spray-painted Dixie cups artfully arranged on the wall space, string art sandwiched between two sheets of glass, a shoe display with various objects painted white and mounted on the wall, an umbrella display against a wall of dripping paint, a dress "sculpted" from shredded paper, and words spelled out with colored extensions cords. A recent Carolina Herrera Saks window featured mannequins wearing paper masks hand-drawn by Carolina Herrera herself.

Mr. Cunningham stressed the importance of getting out of the comfort zone in work. "Challenge yourself," he advised the students. "Try something new."

Feb

27
2013

FIDM Student Johauna Mani Interns For FIDM Alumna and PLL Costume Designer Mandi Line

Joauna_Mani

Washington state native Johauna Mani is pursuing a career as a costume designer in the entertainment industry. She is studying Visual Communications on the Los Angeles campus, interns for FIDM Alumna and Pretty Little Liars Costume Designer Mandi Line, and has a full-time job as a manager at a restaurant, all while maintaining a 3.8 GPA.

"I interned first for Rachel Zoe but realized that the world of styling photoshoots was not for me. While there, I started wondering what it would be like to dress these amazing clients for their TV shows and films. Then I started doing research. On IMDB, I looked up my favorite shows and wrote down all the names listed for the costume departments. I emailed each person on my list telling them who I was and what I was hoping to learn from them. I got a couple of responses, but nothing really helpful. For my Marketing Events class we had to go to an event, so I chose Fashion’s Night Out. I found out that actress Lucy Hale was hosting it, then looked deeper and discovered that Mandi Line, Costume Designer for Pretty Little Liars, was going to be hosting a fashion show at Macy’s. So that is where I went. I didn't go to the opening show or any of the stores. I walked straight to Macy’s when I arrived at the Beverly Center to get a seat at her show. Afterward, I literally ran after her (along with a bunch of 13-year-old girls) and said, 'My name is Johauna. I am a student at FIDM and currently interning with Rachel Zoe. I would really like to get your contact information so I can tell you more about myself and see if there is any way I can intern for you.' She gave me her Facebook and that was the start."

Read the entire interview with Johauna Mani on FIDM's FashionClub.com Daily.

 

Feb

07
2013

Just Accepted VisComm Student Transfers to FIDM From University of Oregon

Camille


Full Name: Camille Kern         

Age: 20

Hometown: Hillsboro, Oregon

Current year in school: College sophomore

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Fall 2013

Admissions Advisor: Kristin Chocek -- she was amazing!

Tell us a bit about yourself. Living in Oregon, I’ve grown up with a love for nature. I’m inspired by nature, travels, colors and patterns, Marc Jacobs, Juergen Teller, Free People, etc. I simply love creating, whether it be pen and watercolor or card stock and glitter. It’s fun for me to turn my thoughts and ideas into something tangible and real.

What are your proudest accomplishments so far? To tell you the truth, I don’t think my proudest accomplishment is actually an award, certificate, or anything of that sense. One day I really opened my eyes and realized that I needed to major in something that will let me be creative everyday. I’m proud that I’ve chosen to not continue at The University of Oregon with a major that I’m unsure of, and instead move to LA to pursue something that I’m actually passionate about!

What made FIDM right for you? I want to be surrounded by people with the same mindset as myself. I knew that FIDM was perfect for me because I’ll be taking classes that I’m truly excited about. I can finally immerse myself in fashion, art, and business everyday at school, which is something that I’ve wanted for a long time.

Describe your entrance project. I was working on my entrance project around Christmas time so for one of my three projects, I chose to make a holiday window display for a department store such as Saks or Nordstrom. I painted individual cut outs of each detail and glued them together to create my scene. Basically it was a Christmas tree with wrapped presents beneath it, but mostly everything in the scene was white (including lights). The backdrop was to be made of vertical wooden boards, each painted in one of four Christmas colors that I chose. I attached paint samples to the project to show what I would have actually used. I also came up with a slogan that I designed to be painted on white wooden boards and suspended above the tree, saying “Fashionable gifts that will one-up Santa”. 

What are your career goals? I chose to major in Visual Communications partially because of its versatility and all of the different directions that I can go with it. I see myself in the future working as an art director or event planner. My overall career goal is to have a career that incorporates both creativity and business.  

What do you expect to learn at FIDM? I expect to learn a lot of hands-on skills that will prepare me for life after graduation. I’m excited to learn more about turning my love for fashion and art into something that’s professional and practical.

Jan

23
2013

Student Spotlight: Janelle White, Visual Communications

10-Janelle-VisComm

Janelle White

Major: Visual Communications

Where did you go to school?

Lakewood H.S., L.A.

How did you find out about FIDM?

One of my high school teachers knew I was a good candidate for FIDM because of the creative work I was doing in school.

What do you like best about your major?

I like being busy, working on projects with deadlines. A favorite project in my Survey of Visual Communications class was designing a shopping bag.

Jan

18
2013

Just Accepted VisComm Student Has Been Featured in the Palm Springs Art Museum

 

Sophia

Name: Sophia  Nestande

Age: 17

Hometown: Palm Desert, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus: Los Angeles

Admissions Advisor: Susan Pope

Tell us a bit about yourself. I love creating art, especially drawing. I love to read and write, usually poetry, but I prefer to read classic novels. I am mostly inspired by people around me, whether it be family, friends, or even complete strangers. I am especially inspired by my peers in my AP art class. We all feed off of each others creations and give feedback to help us become better artists. 

What are your proudest accomplishments so far? My proudest moment was last year when I entered an art competition for the Palm Springs Art Museum and my piece was chosen to be displayed in the museum! It was a photography piece centered around the idea of power and I was one of only 60 people to be chosen in the juried competition. I also received a certificate of recognition for my use of photography. 

What made FIDM right for you? I'm a very creative person, so when I started to look into schools, FIDM became one of my top choices from the start. I was drawn to the school because the idea of a specialized education, where I could start classes for my major right away, really appealed to me. I feel that FIDM will really utilize my strengths, and I'm very excited to be attending such an amazing school!

Describe your entrance project. My favorite project was my Circle, Square, Triangle. I used ink and Painter's Tape through the process of print making to create an abstract piece of art. For my window display, I created a "Winter Wonderland" by using a light blue as my background and wrapping boxes in wrapping paper to mount the shoes on. I hung snowflakes from the ceiling around the two outfits and sprinkled the floor with white, shiny confetti to make the illusion of snow.

I also made a shoe display centering around TOMS Shoes. I made a Christmas tree with books and placed the shoes around the "tree" as well as decorating it with lights. I also used my little sister who sat in a chair reading while her bare feet were resting on a shoe box that read "one for one" to complete the photograph and fully get the message across. 

What are your career goals? I have a few ideas for careers, but it is really between textile design or being a set designer. Both appeal to me for different reasons, and I feel both would be amazing job opportunities. 

What do you expect to learn at FIDM? I expect to learn the tools of my trade, and I hope to learn how to be the best I possibly can in my major.

Jan

16
2013

Pretty Little Liars Costume Designer and FIDM Grad Mandi Line Visits FIDM

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Pretty Little Liars Costume Designer and FIDM Alumna Mandi Line visited FIDM to talk with students about her career and share her insights into working in the entertainment industry.

As a model in high school, Mandi has always loved the fashion industry and knew she wanted to study it in college. At the age of 17, she enrolled at FIDM and loved it. She told the students, "It changed my life. Not to say every class changed my life, but when you find a class and a teacher that you love, you know what works for you. I had a teacher who taught Trend Forecasting, and I just got her. I thought to myself, 'This teacher is going to change my life.'"

She advised the students to utilize the resources FIDM offers, such as the Career Center and the Library. "There are no libraries anywhere like this one."

Through the Career Center, she found out about a feature film costume design internship. When she arrived on set, she said she had no idea what to do, but she watched the way her supervisor worked. "She dressed the actors with speed, professionalism, and without doubt." So, Mandi told herself to "own it" and she went to work, impressing her boss who told her that day that she had found her calling.

"I'm not a stylist. I really don't know if you ask me what's hip. I know what I like, and I know because I'm good at what I do, what I like will set trends."

Her advice to costume design interns? "Be humble. Work hard. Don't be annoying. Don't wear heels." Visual Communications Student Johauna Mani is currently interning for Mandi, whom Mandi says is awesome. Mandi said she's probably had 20 people before her, and "Johauna will be the first person I call for something that pays and is amazing."

Mandi dresses every single character on Pretty Little Liars, which is not necessarily the norm for costume designers. She gives it her all, and it's the best-dressed show on television. "I love this more than anything I could ever do."

Nov

28
2012

Alumna Makes List of Top L.A. Fashion Publicists

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Visual Communications Alumna Carrie Baker is one of the featured publicists in Refinery29's story on L. A.'s Most Polished Fashion Publicists. As Senior Director of Entertainment Marketing for luxury company Richemont, Carrie represents clients like Van Cleef & Arpels and fashion house Chloe. What exactly does she do all day while looking so fabulous? "One day you might find me running to appointments with stylists for red red carpet appearances, while the next day I'm holding model castings for events, and meeting with clients for product placement in film and TV." Let's not forget those trips to Paris for the runway shows that "never feel like work to me," reports Carrie.

Nov

21
2012

Student Spotlight: Morganne Graves, Visual Communications

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Morganne Graves

Major: Visual Communications

Where did you go to school?

Canyon Crest Academy, San Diego

How did you choose FIDM?

Four years ago a family friend told me about FIDM. I was always interested in clothing so I wanted to see if that could develop into a career.

What do you love about the major?

I love that it’s very hands-on, creative. When I started fashion college I wanted to be a stylist but now I’m finding event planning more interesting.

Nov

19
2012

VisComm Student Selling Christmas Cards and Prints at Unique LA

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Visual Communications Student Nicole Santo, who already has a BFA in Graphic Design and a BA in Public Relations & Advertising, has a line, Grounded on the Daily. She will be selling Christmas cards and watercolor prints at Unique LA, the popular made-in-America holiday show, December 1-2 at The California Market Center's Penthouse.

"It will be my first handmade craft show and I am extremely excited and honored to be selling at such a big event with over 300 artists," she says. "Unique LA includes DIY workshops, free drinks, and it's a great way to get some early holiday shopping in!"

Nov

14
2012

Student Spotlight: Meredith Erickson Zapata, Visual Communications

Meredith

Meredith Erickson Zapata

Major: Visual Communications

Where did you go to school?

Providence H.S., Burbank

How did you learn about FIDM?

My mom, who is a TV journalist for NBC has a friend who works here and she told her about 3 Days of Fashion, the high school summer program.

What are your plans after graduation?

I want to be a stylist for movies. This summer, I hope to start out with an internship in the wardrobe department of a movie.

Can you tell us about a favorite project?

My favorite class so far has been Survey of Visual Communications. We each picked a brand to follow at the beginning of the quarter, then all quarter long we develop looks using that brand.

Oct

08
2012

Culturewatch SF: Burning Man Map Designer & FIDM Instructor Shares Her Process

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“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from burningman.com.

FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.

Q. When did you start going to the festival?

A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.

Q.  When did you start making the maps?

A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.

Q. Since it changes each year, how do you select a theme?

A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.

Q. Tell us about some of your favorites.

A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.

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A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.

Q. Have you had any guidelines in designing the maps?

A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.

Q. What do you see in the future for Burning Man maps?

A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.

Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go lisatized.com

Oct

03
2012

Student Spotlight: A.J. Santa Cruz, Visual Communications

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A.J. Santa Cruz

Major: Visual Communications

Where did you go to school?

Lemoore H.S., Central Valley, CA

How did you choose FIDM?

A college rep came to my school. I knew I wanted the fashion field.

What do you like about the major?

I have a passion for interior design but I chose Vis Comm because it opens up a wide variety of fields. Right now, I did a lighting project that taught me skills that I can transfer to interiors.

Sep

26
2012

Student Spotlight: Jennifer Park, Visual Communications

Jennifer P

Jennifer Park

Major: Visual Communications

 

Where did you go to school?

Crescenta Valley H.S., La Crescenta, CA

How did you find FIDM?

I really love fashion and a friend told me about it.

What do you like about the major?

I don’t like book study so much so I like that lots of the work is hands-on. For one assignment recently, we made a small model of a runway for a fashion show.

What is your ultimate goal?

I want to be a celebrity stylist.

Sep

17
2012

Interview With Vis Comm Alumna and Web Art Director at BCBGMAXAZRIA

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Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.

How did your position come about at BCBGMAXAZRIA?

While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.

After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.

What are your day-to-day responsibilities?

I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and  lookbooks.

I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.

What do you  love about this job and why?

The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!

How did FIDM help prepare you for your career?

I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.

Sep

12
2012

Student Spotlight: Rio Urrea, Visual Communications

Rio

Rio Urrea

Major: Visual Communications

Where did you go to school?

Taft Union H.S., Kern County, northern CA

How did you find FIDM?

A senior from my school went to FIDM and the school paper did a story about him. I knew I wanted a fashion school.

What do you like about your major?

It keeps me observant. I can be inspired by anything.

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