Vis Comm

Jun

11
2013

Graduating Fashion Club President Jessie Froggatt Starts at FIDM Next Month

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Jessie Froggatt, a graduating senior at Valencia High School, started her FIDM Fashion Club during her junior year. Among other achievements, through her club she has created awareness around eco-friendly fashion and the needs of the homeless. She will be starting at FIDM in July, with a major in Visual Communications.

"I hope to graduate from FIDM and become a fashion stylist. Everyone deserves to feel good about themselves, and I think that fashion is an excellent place to start."

Read the entire interview with Jessie on FIDM's FashionClub.com.

Jun

11
2013

VisComm Alumna Working as a Successful Stylist in the Entertainment Industry

Lotta

Visual Communications Alumna Lotta Luolamo, a native of Finland, is working as an in-demand fashion stylist in the entertainment industry. Working with a variety of wardrobe designers, stylists, creative directors, and producers, Lotta has worked on sets -- from theatre to music videos -- for clients such as Angela Simmons, Laz Alonso, and J Randy.

How did you get into styling? I did volunteer work for fashion shows, a visual merchandising internship, and an internship on the team I work for right now, Mozie Campbell Inc. It just felt natural to me and I've had the best mentors to give me valuable advice. I started as an assistant and after graduation, I got hired as a stylist -- hard work and dedication pays off.

What is a typical day like for you? Each day is different, especially on shoots. The locations, the themes, the people, and the vibe -- each one is different. That's what I love about this job; it's so inspiring. We regularly research new brands and designers and contact showrooms and designers for possible pulls for shoots.

What is it like working with celebrities? You get to see a lot of different personalities and talents. I've had good luck and met very good people who are really inspirational.

Jun

03
2013

WWD & Lucky Reference FIDM Business Grad's E-Commerce Stylist Site

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Styled by NOIR, a curated blog connecting viewers with completely styled looks that can be shopped from the site piece-by-piece, is the brainchild of founders FIDM Grad Sivan Ayla Vardi and Stephanie Jenkins. The co-founders, who met in the industry ten years ago, have combined their expertise in fashion PR and wholesale to create a new online shopping experience that is being referenced by WWD and Lucky. Sivan shares her experience as a fashion entrepreneur.

What did you major in at FIDM and how did college help launch your entrepreneurial career?

My majors were Visual Communications and a bachelor's in Business Management. FIDM taught me to utilize my resourses. I forced myself to participate in any events or volunteer work in the industry. Now, though I am not doing the grunt work at fashion shows, I push myself to attend events to mingle with other industry professionals.

How did you build a network?

The instructors at FIDM have so much industry experience and contacts that you don't have to look far to find someone to talk to at college. I understand that as a young student networking can be intimidating, so start in the classroom. Instructors will give you pointers on communcation as well, which is helpful when you're mingling with the big dogs.

Do you come back to the FIDM Career Center?

I use the Career Center to find creative people to join my teams.

How did the Business major help you launch your own business?

Taking the business courses instilled the patience and understanding that I was lacking as a creative person. I was never interested in those subjects but now I know they are crucial. Every look, product, or promotion on NOIR takes a whole process before it goes live.

What is unique about Styled by NOIR?

Our goal is to make styling as easy as possible; Our content is true to our individual voices. You can sift thrugh our daily lookbooks and determine what you already own that is similar and just pick up the statement pieces that make the outfit directly from us.

Jun

03
2013

Just Accepted VisComm Student Is Editor of Award-Winning High School Magazine

 

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Full Name: Sierra Mackenzie Stewart

Age: 17

Hometown: I live in Scottsdale, Arizona, but I'm originally from Minneapolis, Kansas.

Year in School: Will start senior year in August

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, October 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am the Editor-in-Chief of Pinnacle High School's National Scholastic Press Association award-winning Blueprint Magazine. I'm currently in the process of designing my own accessory line to sell in Scottsdale boutiques and also working on my brand, the Lilac Vein: a concept based on the "fashionably insane." I write fashion editorials, play flute, and constantly engage myself in the future of fashion design and visual marketing.

What are your proudest accomplishments so far? I'm most definitely proud of my Editor-in-Chief title. I've worked since eighth grade to achieve the title, and I can only imagine where the publication will go with my leadership and fabulous staff in the next year.

What made FIDM right for you? Without being too cliché, FIDM chose me. After exploring every aspect of the school, I decided my future lies in LA. I went to Los Angeles for my entrance exam in late May and visited a popular restaurant nearby for my birthday. Looking out the giant window panes, I knew in that very moment as I watched the street crowd and dissipate, that every choice I'd made in embracing FIDM and my future was the right move.

Describe your entrance project. For my Shape Project, I chose to utilize a little geometric-rule bending, creating my own "triangle-on-circle-on-square" design with the acronym FIDM in an opposite pattern inside. My Window Design Project is based on silhouetted-simplistic uses of a model able to market any individual highlighting product, and trees to match. The trees have the ability to hold individual merchandise, expanding retailers ability to market to passing clientele. Plato's quote, "Beauty of style and harmony and grace and good rhythm depend on simplicity," again highlights the subtle pop art simplistic "grace" of the piece.

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My Interior Design piece is a take on revamped rock 'n' roll. The emphasis on futuristic simplicity is a trend analysis, marketing the current movement towards a "Woman of the Future" scene. Every piece, including the zebra rug and picture frame, is a way to again emphasize the ability to fix the busy in with the simple-color schemes and accessories.

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What are your career goals? I'd like to venture into Vogue as Editor-in-Chief, or at Topshop or Urban Outfitters as Creative Director.

What do you expect to learn at FIDM? I expect full immersion that is incomprehensible anywhere else. I intend on completely embracing every outlet of opportunity and the resources given to work in my favor.

Jun

03
2013

FIDM Students to Participate in DDI Student Window Challenge at Saks, Reports WSJ

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FIDM Visual Communications Students will show off their visual skills at separate competitions in New York and Los Angeles for the DDI Student Window Challenge. DDI Executive Editor Alison Embrey Medina says, "Each two-person student team will be given one day to create window presentations using provided materials, merchandise from Saks, and their own creative input." A judging team will consist of Saks' visual team and DDI editors.

The Los Angeles challenge will be held on July 25, 2013, at Saks Fifth Avenue Beverly Hills. Awards for top ranking designs will include Saks gift cards and the first place winners will receive a one-day mentorship with the Saks window team.

Read more about the challenge in the Wall Street Journal.

May

09
2013

VisComm Grad Fulfills Dream of Opening Her Own Boutique

Alicia

Visual Communications Alumna Alicia Romo had a longtime dream of opening her own boutique. Together with her husband, she is the owner of Gather Boutique, an online women's clothing and accessory retailer of bohemian and vintage-inspired trends with a modern twist.

"We really like to play with whimsical styling and the idea that you can pair hard and soft styles together, and this formula influences each buying decision," Alicia says. "We started the business online only for the time being because we can hit literally any market; we've had extreme success in Europe and Australia, as well as here in the United States." Gather mixes mainstream brands like BB Dakota and MINKPINK alongside smaller known brands such as Warpaint tanks, Ornamental Things, and Vinca jewelry.

"FIDM helped me in preparing for my career because my classes taught me almost every facet of the fashion industry," she adds. "I constantly think about how my products look to the public and am always using the tips my instructors taught in my Visual Communications classes to make my presentation look and flow better online."

May

02
2013

Interview: Grad Is Visual Manager at Free People in Topanga Canyon

Britt

"If someone had told me two years ago that I'd be the Visual Manager of my favorite brand, I wouldn't have believed it," says FIDM Visual Communications Alumna Brittany Bush. "I couldn't have done it without the help of such education teaching and support from the Career Center." We caught up with Brittany to chat about her exciting career.

What is your current job title and responsibilities? I am currently a Visual Manager for Free People in Topanga Canyon (URBN INC.) My position in our store carries many responsibilties that ensure high sales year round. As a visual manager it is my duty to create excitement for our customer and team members using concepts, trend stories, class focuses, inspiration boards, and overall new merchandising techniques.

Our company really thrives off of culture, photography, social media, and music and our product represents these aspects of a young woman's life. This is where I am able to bring visions of this lifestyle to life through our product.

How did FIDM's Career Center help you with this job? While I was a student at FIDM, I really utilized the career center as much as possible. My Career Advisors, Ray Garcia and Marco Antonio, were helpful in so many ways. During my second year, I heard that Anthropologie was seeking interns and it was the perfect time for me to get in. I reached out to Ray Garcia on how to make this possible and he gave me all the information I needed.

I landed the position as Visual Intern shortly after and it was there that I really got to learn the ins and outs of working hands-on in the industry. Once graduation came, I wasted no time on the job hunt. I made an appointment with Mr. Antonio (who was previously my Lifestlye Presentation teacher) and he let me in on all the tips to finding a succesful career. I went straight home after our meeting, full of motivation, and applied the advice given to me and voila! Within a few weeks I recieved a call from our Store Manager and got the position!

How did FIDM in general help prepare for your career? Before I had any plans of even going to college, I had no direction as to what I wanted to do with my life. I have always been really into designing things by hand and FIDM was just a pipe dream at the time. Upon being accepted to my dream college, I was introduced to so many new career paths that I never even knew exsisted. Every teacher and every course I had taken was such an eye opening, inspiration for me.

FIDM set me up for what was really to be expected in this industry. My teachers had all either previously worked professionally in the industry or were current in the industry and knew how to get me prepared for this career. Without sugar coating anything, they were able to build up my confidence and the thick skin that is needed to suceed as a newly graduated, work hungry individual.

I once heard the saying, "You can't write a symphony without a low note." Before FIDM, I had enough with the low notes. Thanks to such wonderful staff, college, teachings, and experiences I am well on my way to writing a beautiful symphony.

May

01
2013

FIDM Alumna Chanelle Kerr Opens Online Retail Site Savous.com

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Chanelle Kerr worked at Fendi for four years before attending FIDM. She graduated last year with a degree in Visual Communications and launched SaVous.com, a unique fashion retail site. FashionClub.com caught up with her at her latest fashion shoot.

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Her advice to current FIDM Students?

"Take your experience very seriously and work hard, because it pays off. Also don't take for granted the people whom you meet at FIDM because they are going to be your peers in the industry. Everyone in this industry knows everyone and it’s important to maintain excellent relationships."

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Get to know FIDM Alumna Chanelle Kerr and get a glimpse into her career as the owner of SaVous.com. Read the entire story on FashionClub.com.

Apr

24
2013

Just Accepted VisComm Student Has Maintained a 4.0 GPA Throughout High School

 

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Full Name: Landre Savage

Age: 17

Hometown: Temecula, California

Current Year in School: Junior

FIDM Major: Visual Communications

FIDM Campus/Start Date: Fall of 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am extremely outgoing, creative, warm, friendly, hardworking, and determined in all aspects of my life. My education is very important to me and I strive to receive the best possible grades. Throughout my life, I’ve adopted the best of both worlds when it comes to knowing how to draw and paint, as well as design, because I’ve grown up surrounded by the arts. My parents are Art Center College of Design graduates: my dad is a graphic designer and my mom is a fine artist and art teacher.

Since I was a little girl, I’ve always seen the world as an adventure. I try to make the most of every situation I’m in. I enjoy participating in all my high school events, which includes Varsity Cheer. I also take an active role in my community and participate yearly in the Susan G. Komen Race for the Cure breast cancer walk, as well as help teach young elementary school children how to draw and paint in a program held in the local public schools called Yes, You Can Draw. I enjoy playing the piano, drawing, painting, and traveling. I love helping others whenever possible because I’ve always had a soft spot in my heart for people in need.

What are your proudest accomplishments so far? Being accepted into FIDM as a junior in high school and knowing that I’m going to make something of myself. Another proud accomplishment I have is maintaining a 4.0 GPA throughout all of high school, while participating in school activities like Varsity Cheer and ASB.

What made FIDM right for you? FIDM will give me the opportunity to expand my creativity and further my education. It’s the one place that is going to let me turn my dreams into a reality. The environment is fast-paced and competitive and is filled with so many different types of people who are driven and determined, and that is the type of place that I will excel in.

Describe your entrance project. My entrance project consisted of an exterior window display, an interior display, and a basic design project in which I had to incorporate circles, squares, and triangles into the design. For my exterior window display I chose to make the theme “April Showers” in order to show that the spring season is beginning. I used the trendy colors of this season and incorporated them into dresses of all different styles.

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My interior display theme was “Bring May Flowers.” I wanted to carry my theme into the inside of the store so that when the customer walked in the first thing they would see was a display that symbolized that the spring season has officially arrived. For my basic design project I wanted to go for a less expected approach to depicting a circle, square, and triangle. I created each of the shapes by using smaller versions of the larger shapes, while still maintaining instant recognition of the simple geometric shapes, which are the main focus of the piece.

What are your career goals? I'd like to work for a company in order to learn how to make running my own company successful. I hope to open my own business that deals with visual merchandising techniques, presentation design, and other areas having to do with communicating a visual theory to the rest of the world. I will use the skills and knowledge I have learned about launching my own company, and turn them into a reality.

What do you expect to learn at FIDM? Through my major I hope to expand my knowledge of how to coordinate and design different types of projects, work with technology like Photoshop, be able to work with and lead a team of other professionals, and use design to convey a visual message to others. I also hope to earn my Bachelor of Science Degree in Business Management and learn to utilize entrepreneurial strategy, manage and lead professionally, and be able to launch my own company sometime in the future.

Apr

23
2013

Just Accepted Student Carly Scovill Wins Gold Medal at FCCLA State Conference

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Name: Carly Scovill

Age: 17

High School Year: Junior

Hometown: Scottsdale, Arizona

Major: Visual Communications

FIDM Campus and Start Date: San Francisco, Fall 2014

Admissions Advisor: Dee Solis

Tell us a bit about yourself: I live a really crazy, busy life, but I completely love and enjoy everything I do. This is my first year playing Lacrosse. I started on Division 2 Varsity, but we did not have enough girls to keep the team, so we dropped to JV—I have a blast playing with my team! I am a part of the High School Ministry, an incredible group of passionate Christian high school students at a church called Scottsdale Bible Church. I am a staff leader for 5th and 6th grade students, where I get to have a blast with kids and even lead my own small group of 5th grade girls. My all time favorite thing to do is to go to concerts. I love the atmosphere and getting to see my favorite bands live, but I also love to take concert photos. My camera is always with me—I just love capturing images and memories.

What are your proudest accomplishments so far? Winning a Gold Medal in the Recycle and Redesign category for the FCCLA State Conference as a freshman! The dress that I designed was made from Starburst wrappers and cellophane, and was also displayed at a mall in Arizona, which was incredible.

What made FIDM right for you? The creative atmosphere of the school drew me in. There is such a variety of majors and the college has so much to offer. I love that the Visual Communications major is not specific to one career, but teaches skills for many different jobs. The school also teaches core academic classes instead of being strictly vocational; so there are still math and English classes, which is great.

Describe your entrance project: The first part of the project was to draw something that included a circle, square, and triangle, so I created a bright, colorful drawing of a Holga camera—the lens was the circle, the camera body was the square, and the flash was the triangle. The other two parts of the entrance project was to design a window display and an interior store display. My window display featured umbrellas hanging from the ceiling, accessories dangling from the handles, and strands of blue sequins hanging in the background for rain. The interior display was a giant skate ramp with mannequins wearing swimsuits, and summer and beach products scattered about. It could be used in skate and surf shops like Zumiez, Tilly's, or Pac Sun.

What are your career goals? Right now I'm not completely sure where I want to go with my career. I've been so set on being a fashion stylist and I think I'd like to focus on being a personal stylist. I would like to be a stylist for someone in a band, then I'd be able to do two of my favorite things, plus I would be able to travel all the time!

What do you expect to learn at FIDM? I am looking forward to learning the basics of not only the career I am interested in, but also of some other careers that may be included in the Visual Communications major, like being a window display designer. The one thing I am expecting to learn is communication skills which will be so important when entering the real world. There will be plenty of different skills I will learn that I can put in my tool belt for life!

Apr

17
2013

FIDM Students Design and Install Williams-Sonoma Window Displays on Campus

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During the Winter quarter, Visual Communications Students in the Design Installation class in San Francisco had the opportunity to design and install window and shadow box displays on campus featuring product from five key Williams-Sonoma brands including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBTeen, and one of their newer acquisitions, Mark & Graham.

Williams-Sonoma is headquartered in San Francisco.

Students who worked on the Williams-Sonoma kitchen window display above include Caitlin Taylor, Jayme Isaacs, Alexandra Hankins, Daniella Acosta, and Sahara Ray-Bach.

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Students who worked on the brunch window above include Hannah Kenny, Alysha Lyster, Donna Colin, Stephanie Flores, and Brytnie Braverman.

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Students who worked on the PBTeen attic window display above include Haley Coffman, Kendall Orr, Jayne Stachura, Isabella Chen, and Ashley Ward.

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Students who worked on the shadow box display above include Taylor Lasecke, Alexa Hur, and Angie Cortez.

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Students who worked on the Pottery Barn Kids shadow box display above include Michelle Zagert and Ariel Cuevas.

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Students who worked on the Pottery Barn bath shadow box display above include Amber Whitmore and Natalie Apter.

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Students who worked on the Pottery Barn clocks shadow box display above include Soraya Mabrey, Stephanie Chesler, and Mandy Brown.

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Students who worked on the Mark & Graham shadow box display above include Christina Paradiso and Brittney Flow.

Apr

11
2013

Just Accepted OC VisComm Student Wants to Be a Successful Stylist

 

Niki

Full Name: Nicole Rapp

Age: 17

Hometown: Mission Viejo, CA

Current Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Summer 2013

Admissions Advisor: Cathy Chambers. She's absolutely amazing. She stopped at nothing to help me be prepared and explained everything about FIDM thoroughly!

Tell us a bit about yourself. In my free time, which there isn't much of because of school, two jobs, and volunteering, I love to read, workout, surf, bake, and anything related to fashion! You can always find me at the beach hiking or doing anything active. I was a cheerleader the past three years at my high school while volunteering in various clubs like Relay For Life, Red Cross, and Team Thomas.

I'm also involved in the choral group at my school, participating in two different school choirs and competing state wide in singing. Singing and playing piano are amazing creative outlets. I enjoy is riding dirt bikes. I'm definitely an adrenaline junky being the only girl on the track on a YZ450F. I also got to experience driving a NASCAR cup car in Vegas in the fall For the SEMA Show. It was such a rush going over 200 mph on an official track!

What are your proudest accomplishments so far? My proudest accomplishment is probably maintaining good grades throughout high school, participating in cheer, working two jobs, and keeping up with my volunteer work all at the same time! I've learned how to manage my time efficiently to balance everything out. It's a tough thing, but it's made me appreciate everything I do and work for!

What made FIDM right for you? I've known my whole life that I've wanted to do something in fashion. I would be so mad at my mom if she didn't dress me in head to toe all one color to "match." FIDM just seemed like the perfect school since it was centered around creativity.

Describe your entrance project. I sketched two displays for Nordstrom centered around spring colors and fabrics with playful dresses and edgy accessories. Then for my shape project I made a huge magazine collage of my overall trend inspiration for spring.

What are your career goals? To become a celebrity stylist and do visuals at a national retail store.

What do you expect to learn at FIDM? I expect to learn all the things to prepare me to succeed as a stylist and discover real world experiences in the fashion industry!

Apr

09
2013

Just Accepted VisComm Student Has 7,000 Followers on Polyvore

 

Chandler

Full Name: Chandler Frostad



Age: 17



Hometown: Federal Way, WA



Current Year in School: Senior

FIDM Major: Visual Communications



FIDM Campus and Start Date: Orange County, Fall 2013



Admissions Advisor: Joleen Harris (the best advisor ever!)

Tell us a bit about yourself. One of my favorite things to do in my free time is baking cupcakes and decorating them with my artistic skills. I am also passionate about creating fashion sets or collages on Polyvore. It is a great way to express my style and inspire others. I have a scrapbook full of collages made from magazine cutouts that is kind of like an inspiration board. Most of my time is consumed with anything related to fashion whether it be my blog, researching trends, shopping, etc.

What are your proudest accomplishments so far? Definitely my Polyvore.com blog. I have gained over 7,000 followers within the last two years. I promote websites and in return I get free clothing, vouchers, and even cash. I was also given the opportunity to model a few pieces of clothing and have been featured on different websites. I feel like the opportunities I have been given have led me to want to follow my dreams in the fashion industry.

I am also very involved in giving back to my community: I have been the leader of three (going on four) successful blood drives at my school, winning “Blood Drive of the Year” and setting the record for the most donors at schools in Washington state. I have even donated $500 to the Seattle Children’s Hospital with a friend of mine through a bake sale. Giving back makes me feel really good about myself and gives me the satisfaction that I am helping others, and it has made me very proud of myself and what I’ve done.

What made FIDM right for you? Ever since FIDM came to my school my sophomore year of high school, I knew that it was the perfect school for me. Some advice that I have always been given is to choose a career that you will love and to follow your dreams. This really stuck in my head and encouraged me to pursue an education and eventually a career that I was passionate about.

FIDM is a very unique school that can offer me the opportunities that other schools cannot. It allows me to get right into my major and do what I love. I love everything about FIDM: the different majors, the design of the school, the location, the endless opportunities, the library, and more. It is the perfect place for me to be myself and do what I love. The one thing that really caught my eye about FIDM is that all of the students there share one thing: creativity.

I will be surrounded by people who love to create things and use their imagination, which I believe will help me be inspired even more. I have worked extremely hard to convince my parents that FIDM is the perfect choice for me and now, three years later, I am accepted to my dream school and I couldn’t be happier.

Describe your entrance project. I conquered part 1 of my project first, which I found the most difficult, because there were no specific rules. I created a beauty station with circle, squares, and triangles that could be used in my boutique. The second part of my project was to create a window display which I was inspired by the latest trend: neon. I created a window display with splattered paint and a large neon sign with looks I created on Polyvore.

For my boutique, I was inspired by my own personal style: vintage with a modern twist. I created my dream boutique that was black, white, and pink with Paris style items in the background. It was very fun to create and was all created on my Polyvore blog!

What are your career goals? I aspire to fulfill my dreams of becoming a well-known fashion stylist and work for big names, whether it be celebrities, tv shows, movies, or wherever FIDM may lead me.

What do you expect to learn at FIDM? I expect my creative skills to become much more advanced at FIDM. I know I will learn to become more confident and polished in my work. FIDM will help me think outside the box so that I can achieve my goals and make a name for myself. I am excited to become more experienced in the industry and perfect my talents with the tools that FIDM will give me.

Mar

18
2013

VisComm Alumna Launches Budget-Friendly Fashion Site

SaVous

"I was inspired to start SaVous because during my time at FIDM, I had to live on a budget," explains Visual Communications Alumna Chanelle Kerr. "I found it extremely difficult because I like nice things. It made me realize that there was a gap in the market for an online style destination like SaVous." Her site offers affordable, quality fashions and customer service is a primary focus.

"FIDM was a great experience for me and I loved the close relationship I had with my instructors," she adds. "I will always be extremely grateful for the fantastic friends and peers I met there. I gained so many skills and the confidence I needed to pursue the right career path for me."

Mar

07
2013

Alumna Is Emmy-Nominated Set Decorator/Decoration Buyer for Feature Films Like The Artist

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Visual Communications and Entertainment Set Design Alumna Kaitlynn Wood has had a flourishing career since graduating from FIDM. She has been a freelance set decorator, set designer, and buyer on feature films such as The Artist, Hitchcock, and the new Halle Berry film, The Call. "Everyday is a little different depending on what part of the process the movie is in," she explains. "You do research, or paperwork for prepping, search for items, analyze the characters, or go on meetings with the designers and director to learn more about what they're thinking or what they want." 

Mar

05
2013

Saks Fifth Avenue Visual Merchandising Execs Visit FIDM Students

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FIDM Visual Communications Students were treated to a guest lecture today from Saks Fifth Avenue: Harry Cunningham, Sr. VP of Store Planning and Visual Merchandising, and Matt Reed, VP of Visual Merchandising. Cunningham is on FIDM's Visual Communications Advisory Council and Board of Director for the PAVE/Planning and Visual Education Partnership organization

The two creative executives gave a curated presentation about the innovative window displays at Saks, discussing important design considerations such as mannequin styles, lighting, design, props, framing, the use of color, and working within a limited budget.

The students were treated to images of fantastic window displays featuring headpieces made from cellophane, spray-painted Dixie cups artfully arranged on the wall space, string art sandwiched between two sheets of glass, a shoe display with various objects painted white and mounted on the wall, an umbrella display against a wall of dripping paint, a dress "sculpted" from shredded paper, and words spelled out with colored extensions cords. A recent Carolina Herrera Saks window featured mannequins wearing paper masks hand-drawn by Carolina Herrera herself.

Mr. Cunningham stressed the importance of getting out of the comfort zone in work. "Challenge yourself," he advised the students. "Try something new."

Feb

27
2013

FIDM Student Johauna Mani Interns For FIDM Alumna and PLL Costume Designer Mandi Line

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Washington state native Johauna Mani is pursuing a career as a costume designer in the entertainment industry. She is studying Visual Communications on the Los Angeles campus, interns for FIDM Alumna and Pretty Little Liars Costume Designer Mandi Line, and has a full-time job as a manager at a restaurant, all while maintaining a 3.8 GPA.

"I interned first for Rachel Zoe but realized that the world of styling photoshoots was not for me. While there, I started wondering what it would be like to dress these amazing clients for their TV shows and films. Then I started doing research. On IMDB, I looked up my favorite shows and wrote down all the names listed for the costume departments. I emailed each person on my list telling them who I was and what I was hoping to learn from them. I got a couple of responses, but nothing really helpful. For my Marketing Events class we had to go to an event, so I chose Fashion’s Night Out. I found out that actress Lucy Hale was hosting it, then looked deeper and discovered that Mandi Line, Costume Designer for Pretty Little Liars, was going to be hosting a fashion show at Macy’s. So that is where I went. I didn't go to the opening show or any of the stores. I walked straight to Macy’s when I arrived at the Beverly Center to get a seat at her show. Afterward, I literally ran after her (along with a bunch of 13-year-old girls) and said, 'My name is Johauna. I am a student at FIDM and currently interning with Rachel Zoe. I would really like to get your contact information so I can tell you more about myself and see if there is any way I can intern for you.' She gave me her Facebook and that was the start."

Read the entire interview with Johauna Mani on FIDM's FashionClub.com Daily.

 

Feb

07
2013

Just Accepted VisComm Student Transfers to FIDM From University of Oregon

Camille


Full Name: Camille Kern         

Age: 20

Hometown: Hillsboro, Oregon

Current year in school: College sophomore

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Fall 2013

Admissions Advisor: Kristin Chocek -- she was amazing!

Tell us a bit about yourself. Living in Oregon, I’ve grown up with a love for nature. I’m inspired by nature, travels, colors and patterns, Marc Jacobs, Juergen Teller, Free People, etc. I simply love creating, whether it be pen and watercolor or card stock and glitter. It’s fun for me to turn my thoughts and ideas into something tangible and real.

What are your proudest accomplishments so far? To tell you the truth, I don’t think my proudest accomplishment is actually an award, certificate, or anything of that sense. One day I really opened my eyes and realized that I needed to major in something that will let me be creative everyday. I’m proud that I’ve chosen to not continue at The University of Oregon with a major that I’m unsure of, and instead move to LA to pursue something that I’m actually passionate about!

What made FIDM right for you? I want to be surrounded by people with the same mindset as myself. I knew that FIDM was perfect for me because I’ll be taking classes that I’m truly excited about. I can finally immerse myself in fashion, art, and business everyday at school, which is something that I’ve wanted for a long time.

Describe your entrance project. I was working on my entrance project around Christmas time so for one of my three projects, I chose to make a holiday window display for a department store such as Saks or Nordstrom. I painted individual cut outs of each detail and glued them together to create my scene. Basically it was a Christmas tree with wrapped presents beneath it, but mostly everything in the scene was white (including lights). The backdrop was to be made of vertical wooden boards, each painted in one of four Christmas colors that I chose. I attached paint samples to the project to show what I would have actually used. I also came up with a slogan that I designed to be painted on white wooden boards and suspended above the tree, saying “Fashionable gifts that will one-up Santa”. 

What are your career goals? I chose to major in Visual Communications partially because of its versatility and all of the different directions that I can go with it. I see myself in the future working as an art director or event planner. My overall career goal is to have a career that incorporates both creativity and business.  

What do you expect to learn at FIDM? I expect to learn a lot of hands-on skills that will prepare me for life after graduation. I’m excited to learn more about turning my love for fashion and art into something that’s professional and practical.

Jan

23
2013

Student Spotlight: Janelle White, Visual Communications

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Janelle White

Major: Visual Communications

Where did you go to school?

Lakewood H.S., L.A.

How did you find out about FIDM?

One of my high school teachers knew I was a good candidate for FIDM because of the creative work I was doing in school.

What do you like best about your major?

I like being busy, working on projects with deadlines. A favorite project in my Survey of Visual Communications class was designing a shopping bag.

Jan

18
2013

Just Accepted VisComm Student Has Been Featured in the Palm Springs Art Museum

 

Sophia

Name: Sophia  Nestande

Age: 17

Hometown: Palm Desert, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus: Los Angeles

Admissions Advisor: Susan Pope

Tell us a bit about yourself. I love creating art, especially drawing. I love to read and write, usually poetry, but I prefer to read classic novels. I am mostly inspired by people around me, whether it be family, friends, or even complete strangers. I am especially inspired by my peers in my AP art class. We all feed off of each others creations and give feedback to help us become better artists. 

What are your proudest accomplishments so far? My proudest moment was last year when I entered an art competition for the Palm Springs Art Museum and my piece was chosen to be displayed in the museum! It was a photography piece centered around the idea of power and I was one of only 60 people to be chosen in the juried competition. I also received a certificate of recognition for my use of photography. 

What made FIDM right for you? I'm a very creative person, so when I started to look into schools, FIDM became one of my top choices from the start. I was drawn to the school because the idea of a specialized education, where I could start classes for my major right away, really appealed to me. I feel that FIDM will really utilize my strengths, and I'm very excited to be attending such an amazing school!

Describe your entrance project. My favorite project was my Circle, Square, Triangle. I used ink and Painter's Tape through the process of print making to create an abstract piece of art. For my window display, I created a "Winter Wonderland" by using a light blue as my background and wrapping boxes in wrapping paper to mount the shoes on. I hung snowflakes from the ceiling around the two outfits and sprinkled the floor with white, shiny confetti to make the illusion of snow.

I also made a shoe display centering around TOMS Shoes. I made a Christmas tree with books and placed the shoes around the "tree" as well as decorating it with lights. I also used my little sister who sat in a chair reading while her bare feet were resting on a shoe box that read "one for one" to complete the photograph and fully get the message across. 

What are your career goals? I have a few ideas for careers, but it is really between textile design or being a set designer. Both appeal to me for different reasons, and I feel both would be amazing job opportunities. 

What do you expect to learn at FIDM? I expect to learn the tools of my trade, and I hope to learn how to be the best I possibly can in my major.

Jan

16
2013

Pretty Little Liars Costume Designer and FIDM Grad Mandi Line Visits FIDM

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Pretty Little Liars Costume Designer and FIDM Alumna Mandi Line visited FIDM to talk with students about her career and share her insights into working in the entertainment industry.

As a model in high school, Mandi has always loved the fashion industry and knew she wanted to study it in college. At the age of 17, she enrolled at FIDM and loved it. She told the students, "It changed my life. Not to say every class changed my life, but when you find a class and a teacher that you love, you know what works for you. I had a teacher who taught Trend Forecasting, and I just got her. I thought to myself, 'This teacher is going to change my life.'"

She advised the students to utilize the resources FIDM offers, such as the Career Center and the Library. "There are no libraries anywhere like this one."

Through the Career Center, she found out about a feature film costume design internship. When she arrived on set, she said she had no idea what to do, but she watched the way her supervisor worked. "She dressed the actors with speed, professionalism, and without doubt." So, Mandi told herself to "own it" and she went to work, impressing her boss who told her that day that she had found her calling.

"I'm not a stylist. I really don't know if you ask me what's hip. I know what I like, and I know because I'm good at what I do, what I like will set trends."

Her advice to costume design interns? "Be humble. Work hard. Don't be annoying. Don't wear heels." Visual Communications Student Johauna Mani is currently interning for Mandi, whom Mandi says is awesome. Mandi said she's probably had 20 people before her, and "Johauna will be the first person I call for something that pays and is amazing."

Mandi dresses every single character on Pretty Little Liars, which is not necessarily the norm for costume designers. She gives it her all, and it's the best-dressed show on television. "I love this more than anything I could ever do."

Nov

28
2012

Alumna Makes List of Top L.A. Fashion Publicists

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Visual Communications Alumna Carrie Baker is one of the featured publicists in Refinery29's story on L. A.'s Most Polished Fashion Publicists. As Senior Director of Entertainment Marketing for luxury company Richemont, Carrie represents clients like Van Cleef & Arpels and fashion house Chloe. What exactly does she do all day while looking so fabulous? "One day you might find me running to appointments with stylists for red red carpet appearances, while the next day I'm holding model castings for events, and meeting with clients for product placement in film and TV." Let's not forget those trips to Paris for the runway shows that "never feel like work to me," reports Carrie.

Nov

21
2012

Student Spotlight: Morganne Graves, Visual Communications

Morganne

Morganne Graves

Major: Visual Communications

Where did you go to school?

Canyon Crest Academy, San Diego

How did you choose FIDM?

Four years ago a family friend told me about FIDM. I was always interested in clothing so I wanted to see if that could develop into a career.

What do you love about the major?

I love that it’s very hands-on, creative. When I started fashion college I wanted to be a stylist but now I’m finding event planning more interesting.

Nov

19
2012

VisComm Student Selling Christmas Cards and Prints at Unique LA

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Visual Communications Student Nicole Santo, who already has a BFA in Graphic Design and a BA in Public Relations & Advertising, has a line, Grounded on the Daily. She will be selling Christmas cards and watercolor prints at Unique LA, the popular made-in-America holiday show, December 1-2 at The California Market Center's Penthouse.

"It will be my first handmade craft show and I am extremely excited and honored to be selling at such a big event with over 300 artists," she says. "Unique LA includes DIY workshops, free drinks, and it's a great way to get some early holiday shopping in!"

Nov

14
2012

Student Spotlight: Meredith Erickson Zapata, Visual Communications

Meredith

Meredith Erickson Zapata

Major: Visual Communications

Where did you go to school?

Providence H.S., Burbank

How did you learn about FIDM?

My mom, who is a TV journalist for NBC has a friend who works here and she told her about 3 Days of Fashion, the high school summer program.

What are your plans after graduation?

I want to be a stylist for movies. This summer, I hope to start out with an internship in the wardrobe department of a movie.

Can you tell us about a favorite project?

My favorite class so far has been Survey of Visual Communications. We each picked a brand to follow at the beginning of the quarter, then all quarter long we develop looks using that brand.

Oct

08
2012

Culturewatch SF: Burning Man Map Designer & FIDM Instructor Shares Her Process

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“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from burningman.com.

FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.

Q. When did you start going to the festival?

A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.

Q.  When did you start making the maps?

A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.

Q. Since it changes each year, how do you select a theme?

A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.

Q. Tell us about some of your favorites.

A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.

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A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.

Q. Have you had any guidelines in designing the maps?

A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.

Q. What do you see in the future for Burning Man maps?

A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.

Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go lisatized.com

Oct

03
2012

Student Spotlight: A.J. Santa Cruz, Visual Communications

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A.J. Santa Cruz

Major: Visual Communications

Where did you go to school?

Lemoore H.S., Central Valley, CA

How did you choose FIDM?

A college rep came to my school. I knew I wanted the fashion field.

What do you like about the major?

I have a passion for interior design but I chose Vis Comm because it opens up a wide variety of fields. Right now, I did a lighting project that taught me skills that I can transfer to interiors.

Sep

26
2012

Student Spotlight: Jennifer Park, Visual Communications

Jennifer P

Jennifer Park

Major: Visual Communications

 

Where did you go to school?

Crescenta Valley H.S., La Crescenta, CA

How did you find FIDM?

I really love fashion and a friend told me about it.

What do you like about the major?

I don’t like book study so much so I like that lots of the work is hands-on. For one assignment recently, we made a small model of a runway for a fashion show.

What is your ultimate goal?

I want to be a celebrity stylist.

Sep

17
2012

Interview With Vis Comm Alumna and Web Art Director at BCBGMAXAZRIA

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Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.

How did your position come about at BCBGMAXAZRIA?

While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.

After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.

What are your day-to-day responsibilities?

I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and  lookbooks.

I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.

What do you  love about this job and why?

The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!

How did FIDM help prepare you for your career?

I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.

Sep

12
2012

Student Spotlight: Rio Urrea, Visual Communications

Rio

Rio Urrea

Major: Visual Communications

Where did you go to school?

Taft Union H.S., Kern County, northern CA

How did you find FIDM?

A senior from my school went to FIDM and the school paper did a story about him. I knew I wanted a fashion school.

What do you like about your major?

It keeps me observant. I can be inspired by anything.

Sep

04
2012

Just Accepted VisComm Student Is Artist, Athlete, and On the Honor Roll

 

KaylaJA

Full Name: Kayla Rae Stock

Age: 17

Hometown: Visalia, California

Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: LA, Summer 2013

Admissions Advisor: Kristen Cochek. I started talking to her toward the end of my junior year and she was amazing! Even after being accepted, she is still there to help guide me with any questions I might have, which is so comforting to know.

Tell us a bit about yourself. I have loved fashion since I was little, but it wasn't until freshman year that I realized I was more creative minded. I took art classes in school and my love for art grew into a passion. I love it all, from painting to throwing outfits together to now my recent interest in graphic design. I also play on our school soccer team and I am a cheerleader. In my rare spare time I love to read or paint.

What are your proudest accomplishments so far? Out of my accomplishments so far, I am proud to be on such a successful soccer team, holding a California state record for most consecutive league games won. I'm also proud that with being so involved in school activities and sports that I have maintained High Honor Roll all my years of high school.

What made FIDM right for you? I had always dreamed of working in the fashion industry and when I took a tour of FIDM during my sophomore year of high school I immediately fell in love. After learning about the Visual Communications major I knew that FIDM would help me excel with my talents and interests.

Describe your entrance project. For my entrance project it was three projects combined. The first one I had to come up with a design for a circle square and triangle, the second one that I created was a window display, and the third was an interior of a store. The circle, square, triangle project I painted and the last two I did in Photoshop.

What are your career goals? As far as careers go I am very open minded! One of the reasons I chose Visual Communications was because it is so broad. I love that it can take me so many different places. I think it would be so fun to get into the Advanced Study Program and have an opportunity to learn set design, but I am open to anything that intrigues me!

What do you expect to learn at FIDM? I am so excited to start learning how to further my artistic skills and abilities! It is such a dream come true to be able to learn and someday work in the fashion industry. I can't wait to see what FIDM has in store for me!

Aug

29
2012

Student Spotlight: Sage Lopez, Visual Communications

Sage L

Sage Lopez

Major: Visual Communications

Where did you go to school?

Great Oak H.S., Temecula, CA

How did you choose FIDM?

I always knew I wanted to go to FIDM. I heard it was a great fashion school.

What do you like about your major:

I want to be a freelance stylist and Visual Communications trains for that.


Aug

22
2012

San Diego Student Spotlight: David Del Valle, Visual Communications

 

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Name: David Del Valle

Major: Visual Communications

Campus: San Diego

What do you like about your major? I love the creativity. Almost everything we do is hands on and we are constantly being challenged to create. Thinking of new, unique ideas and having them applied to actual projects, then taking that and going into far greater depth is so much fun. It really teaches you a lot about yourself and your goals overall for the future.

What brought you to FIDM? I chose FIDM for the role it has within the industry. All of our teachers are working professionals, making the material learned very realistic, teaching us how to directly apply what we learn to our future jobs and careers. Fashion is active, and FIDM has activity. Within the first three weeks of school I'm already working on numerous runway shows and have been given the opportunity of a styling publication within a local magazine.

How would you describe your personal style? I'd describe my style as "Modern Punk." I take a lot of influence from urban street styles of punk including bands such as The Clash, The Police, The Distillers, and a few others. Aspects of styles from studs to rockabilly and greaser are all relevant in my everyday wardrobe. 
Overall, music has the biggest influence on my style, especially the decades of the 1950s and 1960s.

What are you loving right now in either fashion, FIDM or life in general?
 I adore the actvity of the fashion world and how it differs so much from each community, but all within the same industry. Having the chance to study at FIDM while interning for a local fashion website and working retail, I'm constantly surrounded by fashion and the business of.

Aug

22
2012

Student Spotlight: Jadra Bishop, Visual Communications

Jadra B - VC

Jadra Bishop

Major: Visual Communications

Where did you go to school?

Chariho HS, River Junction, RI

How did you find FIDM?

A friend of mine who just graduated recommended it. This is the most dramatic thing I’ve ever done. I just moved out here from Rhode Island two weeks ago and I’m loving it.

Why did you choose the major?

There are lots of jobs in the fashion industry I’d like to try: makeup, sketch artist, or photographer. This major includes it all.

Aug

21
2012

Celebrity Stylist & FIDM Grad Daniel Musto On Q&A Panel at FIDM Open House

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Visual Communications Alumnus Daniel Musto is a celebrity stylist whose latest project is styling the runway shows for contestants on the hit NBC TV show Fashion Star. Prospective students had the opportunity to get advice from Daniel on succeeding in the industry via a Q&A panel at FIDM's recent Open House event. 

Related: Get a peek at the The Day in the Life of Daniel Musto.

Aug

15
2012

Student Spotlight: Claire Aguilar, Visual Communications

Claire A - VC

Claire Aguilar

Major: Visual Communications

Where did you go to school?

John Burroughs HS, Burbank, CA. I was the founder of my school’s FIDM Fashion Club.

Why did you choose FIDM?

It is perfect for my style. I am creative, very social, and I like to network. FIDM is great for that.

How do you like your major?

It’s so versatile that you could do anything from PR to wedding planner. I want to work in anything that is visually pleasing.

Aug

06
2012

Just Accepted Visual Communications Student Transfers From UC Riverside to Pursue Fashion

 

Zoe

Name: Zoe Renee Worley

Age: 20

Hometown: Beaumont, CA

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Shirley McDonald

Tell us a little about yourself. I attended UC Riverside for two years before transferring to FIDM. I was originally a Psychology major. In my free time I enjoy playing bass guitar, painting, reading, and learning about fashion and various forms of art. I am inspired by the artists that I love as well as my wonderful family and friends who have supported me and my ambitions to pursue a degree in fashion.

What are some of your proudest accomplishments? Graduating high school, being accepted into UC Riverside, and maintaining a 3.0 or better while attending -- and being accepted to FIDM!

What made FIDM right for you? I can now express myself creatively in my work as well as in my hobbies. I had always regarded my career as something separate from my hobbies and interests, and now that I have enabled myself to combine the two, I am very happy and excited about my future and the opportunities that I will gain through the degree.

Tell us about your entrance project. I tried to make my entrance project as personal as possible. My circle square triangle project consisted of different colors of felt glued to a poster board along with patterned cloth and some clippings from a recent Vogue magazine. The clippings are from an article about women in music and how they are reshaping fashion and "embracing the bizarre, macabre, ugly, etc." It included pop icons such as Lady Gaga, Nicki Minaj, and Rihanna.

My window display was a mix of Chanel outfits from the most recent line. The styles are nearly exact, but the colors have been changed. The interior display was the same concept, but with Dolce & Gabbana clothing.

What are your career goals? To one day become a stylist, either for celebrities or a company. I'm looking forward to hearing about many opportunities within my major, so I am open to changing my career goals.

What do you expect to learn at FIDM? I expect to learn a variety of information about fashion and everything related, in order to master the information and become, as they advised at orientation, a fashion "sponge" while I am attending FIDM.

Aug

06
2012

Visual Communications Alumna Wears Many Stylish Hats

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Sheng Moua, a Visual Communications Alumna who participated in the recent Career Connections event at the Orange County campus, is a Wardrobe Stylist, Image Consultant, Personal Development Coach, Personal Shopper, and Fashion Blogger. "I came to FIDM armed with my MBA and a few years of image consulting under my belt, but the college prepared me for so much more," she says "I made sure to utilize all of the resources, such as the Career Center and the Student Activities Center by participating in the Visual Communications New York trip."

Sheng says that her relationships with FIDM Instructors, Admissions Advisor, and Career Center contacts was crucial to her career after graduation. "Only through FIDM did I get to work with some of my favorite and most respected fashion icons such as Giorgio Armani, Zac Posen, Patricia Field, Robin Antin, The Pussycat Dolls, Lil' Kim, June Ambrose, and many more," she adds. "It really feels like a family with FIDM." When not working, Sheng spends time with her husband and six year-old son, Aidan.

Visit Sheng's blog here.

Jul

12
2012

Your Inspiration: Find Color Palettes at Design Seeds

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Ready for some serious inspiration? Design Seeds is the brainchild of a designer who has had a passion for color ever since she was a little girl who would melt Crayola crayons to create different hues. The free website features color palettes that are meant to inspire -- and they do! Apply the color combinations to design projects, home remodels, or wedding palettes.

Jul

11
2012

Alumna Is Styling World-Class Athletes for Photo Shoots

CristyGuy

Alumna Cristy Guy never set out to work with professional athletes, but when the opportunities arose, she couldn't resist. "I truly enjoy working with former and current top-notch athletes such as UFC Light Heavyweight champion, Jon 'Bones' Jones (pictured above) and professional golfer Paul Casey for Nike," she says.

"These guys are not only talented, but friendly, fun, and full of personality." Cristy, who works as a makeup artist and body painter in addition to a wardrobe stylist, has also worked with George Brett, Deion Sanders, Marshall Faulk, Len Dawson, Harold Reynolds, among others.

Jul

11
2012

FIDM Student Spotlight

 

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Melanie Gluck

Major: BS Business Management, AA Visual Communications

Where did you go to school?

Norco, H. S., Riverside, CA

How did you choose FIDM?

I came here wanting to be an event planner so I chose the Visual Communications major. After doing my classes and three internships in public relations and event planning including working at major fashion shows, I decided it wasn’t right for me. That’s when I switched my focus to styling and visual planning.

Why are you going for the BS in Business at FIDM?

In my current job as manager at Anthropologie, in Corona, I can see that to be truly successful I need my business side to be as strong as my creative. My goal is to get a Master’s degree next and be in a position as a Creative Director for a catalog like Anthropologie.

Can you summarize your FIDM experience?

I’m going to graduate in December after 4 years. FIDM grew on me fast! It’s not for everyone but if you make the effort, you can get a lot out of it.

Jul

10
2012

Alumna Leslie Christen Featured in Riviera Magazine

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Alumna Leslie Christen is featured in the July issue of Riviera Orange County. In addition to styling and working as a personal shopper, the Laguna Beach-based Christen holds seminars such as Shop Your Shape and Mommy Makeover through her company Leslie Christen | LifeStyling.

"My passion for fashion is just something innate," she tells the magazine. "It is all of me. I love touching clothes, imagining what an outfit will look like on a client -- I have an eternal paper doll collection in my head -- reading about fashion, being totally immersed in it."

Jul

04
2012

FIDM Student Spotlight

 

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Brendan Mickens

Major: Visual Communications

Where did you go to school?
Shaker H.S., Albany, N.Y.

How did you find FIDM?

My best friend’s sister went here. I knew I wanted Communications but I also wanted it to be visual.

What do you like best about your major?

I like how the class projects all get you ready for work. Most of my projects will make great portfolio pieces.

Is there a class you really love?

Perspective Drawing helps you learn to draw better than you ever think you can. It progresses in difficulty but if you see it through you will draw much better.

Jun

27
2012

FIDM Student Spotlight

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Leslie Seo

Major: Visual Communications

Where did you go to school?

Crescenta Valley H.S., La Crescenta, CA

How did you find FIDM?

Speakers visited my high school and I knew I wanted design so I was interested.

What do you like best about the major?

It’s really hands-on; this is the crafty major. I like to be on site or in-store making things.

What are your plans after graduating a few weeks ago?

I have a position now as window assistant at Carraz Gowns, an eveningwear store, where I’m hoping to move up. I’m very excited about graduating!

Jun

04
2012

Alumna is a Visual Store Manager for Anthropologie

Anthro6
Visual Communications Alumna Lexie Kennedy '10 was a Special Events Intern at Saks Fifth Avenue in San Francisco during her last quarter at FIDM. After graduation, she went on to be a Visual Merchandiser at Nordstrom where she worked with fellow FIDM Graduates. Today, she is the Visual Store Manager for Anthropologie in San Diego and loves her exciting career.

"I oversee all things visual in the store whether it be window installations, display process, merchandising, etc. and I have a wonderfully talented visual team as well as a booming internship program that enables our store to look so beautiful!" she reports. "FIDM prepared me in so many ways for my career. Knowing how to communicate and develop an elevated idea as a team is so vital to a brand like Anthropologie or a career in the visual world."

She adds that FIDM prepares graduates for the fast-paced fashion industry and that the college taught her how to develop and curate her creative process. "If a deadline is pushed on me, I am able to meet it with the confidence that my work is still fresh and at the correct level," she says. "The instructors at FIDM just know how to train you to take your work to that next level and remove any limitations you may have set on yourself; anyone who has taken a class with Ruth Snow or Ed Dahl knows what I am talking about!"

Lexie loves interviewing FIDM Students and Graduates for positions at the store. "In my experience, the sheer passion and attention to aesthetic and detail that FIDM Students and Grads possess is unlike any other," she adds. "They have the ability to work in a fast paced, chaotic, and creative environment, which is a necessity!

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