FIDM Faculty Close-Up
Major: Visual Communications
Industry Experience: Creative Director, Rolling Hills Nursery
Q: What do you teach in the Lifestyle Presentations course?
A: We teach how to merchandise products using a lifestyle theme. Our theme last year was eco-friendly. Since so many companies don’t want to spend money to solve a display problem, we focused on re-purposing items with an eco-friendly aspect to highlight the product mix.
Q: How does a degree in Visual Communications prepare students for careers?
A: In Visual Communications, we cover a broad range of skills. Students get computer and hand-rendering skills, window display experience, public relations. Vis Comm grads have a diverse set of skills that prepares them to do lots of jobs.
Learn more about the Visual Communications major at FIDM.

