Trends

Aug

28
2014

Industrywatch: Tech & Teen Dollars

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Business analysts, trying to understand the slump in the teen apparel market, point to two trends: fast fashion and tech gizmos for taking teen dollars. "You try to get them talking about what's the next look, what they're excited about purchasing in apparel, and the conversation always circles back to the iPhone 6," John Morris, a retail analyst for BMO Capital Markets tells the New York Times. "A phone keeps you much more entertained," explains teen model Nicole Myers (pictured above). "It's a better distraction than clothing."

Teen apparel accounts for 15% of retail apparel sales.

photo credit: New York Times

Aug

25
2014

Industrywatch: Tory Burch Appeals Across Generations

 

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Fashion brand Tory Burch is cited in a Women's Wear Daily special marketing report as being one of the only companies that successfully caters to women across all age groups. In a survey of consumer experts on capturing the neglected baby boomer fashion market, Peter Hubbell, CEO of BoomAgers says, "If you look at a brand like Tory Burch, you've got every generation of woman out there embracing what Burch is all about." A major theme of the study is that boomers (ages 50-65) want to look and feel current—not defined by age or loose fit.

Aug

25
2014

Industrywatch: Ralph Lauren Introduces Tech T-Shirt

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Ralph Lauren is introducing a high-tech T-shirt at the U.S. Open tennis tournament this week. The sleek black shirt "marks Lauren's entry into the rapidly advancing world of wearable technology," according to the New York Times. Silver-coated threads woven into the thin fabric transmit data like heart rate, breathing, and stress levels to a phone app or dashboard. Executive VP David Lauren  explains: "Everyone is exploring wearable tech watches and headbands and looking at cool sneakers. We skipped to what we thought was new, which is apparel. We live in our clothes." He points out the elegant, streamlined fit without wires or clunky hardware.

Aug

07
2014

Trendwatch: Spring/Summer 2015 Trend Insights

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FIDM Students learn how to use the Trend Forecasting Resources in FIDM’s Libraries to research trends in Beauty, Textiles, Colors, and more for class projects. We wanted to share with you a few of the trends we’re seeing for Spring/Summer 2015.

Continuing this series, we are sharing our second trend insight from trend books Doneger and Promostyl: Easy Living, Open Air, Decorous, and Evening Bloom.

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Let's start with beauty: we're continuing to focus more on a natural face with strong detailed finishes this coming season. An impeccable translucent foundation smooths out the face and allows the natural colors to show forth all while removing redness and other blemishes. Bold brows and thick lashes are details we focus on in this trend. 

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Focusing on Fashion: Nothing says Spring like flowers in bloom! An accessories trend are floral head crowns. Varying from thickness, color, and even how you can position them on the head are what make this trend simple, feminine, and effortlessly stunning. 

Embellishments and decor on outfits is the fashion focus this season. Bejeweled or lacey dresses, fully beaded sweatshirts, floral applique, pearl, and fringe. The Spring will be decorative and divided between two extremes: subtle touches vs over the top accumulations. 

We'll be seeing lots of loose fitted dresses like gypsy tunics with lace applique and a fringe trim, lace babydoll with scalloped edges, pointelle and rib knit trim sweaters, and a Marrakesh's pant with a wrap front and tie closure. 

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Photographs by Mariya Dondonyan

Aug

06
2014

Industrywatch: Patagonia's New Wet Suit Made of Natural Rubber

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Patagonia is introducing an earth-friendly wet suit made of Yulex, a rubber derived from a desert shrub, this season. Priced at about $500 retail, the premium suit represents years of research and development reports the New York Times. "I knew that if we could somehow change this process, change the way this material gets made we could take the biggest step forward for the wet suit industry," said Jason McCaffrey, director of the California brand's surf division.

Jul

31
2014

Trendwatch: Spring/Summer 2015 Trend Insights

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FIDM Students learn how to use the Trend Forecasting Resources in FIDM’s Libraries to research trends in Beauty, Textiles, Colors, and more for class projects. We wanted to share with you a few of the trends we’re seeing for Spring/Summer 2015.

To start this series, we are sharing our first trend insight from trend books Doneger and Promostyl: Botanical Bliss, Rain Forest, and Sensitive Cu.

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Let's start with beauty: we're starting to focus more on au natural this coming season. Translucent tinted glass meets the soft industrial spirit of warm, brushed copper. Copper is naturally anti-microbial and anti-fungal, making it an interesting ingredient to explore in cosmetics. 

Cosmetic products we should expect to see are illuminating 'glow-foundation' and cleansing-toning water with liquid Cu extract and an innovative 'liquid powder' container with a rechargeable bottom.

We should also expect to see copper colored nail polish in metal and glass packaging and foundation powder brushes in spherical powder boxes that opens in the middle. 

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Focusing on Fashion: The green message is received loud and clear this season. We have nature inspired ruffles, tassels, and fabrics. Rustic draping, fringe, and openwork knit convey a feeling of scenic nature. 

We'll be seeing lots of draped skirts, wrapped fronts and with bow waists, sarong dresses with ruching, solid skirts with printed boarders, and banded bodices with counturing tusks. 

Photographs by Mariya Dondonyan

Jul

23
2014

Trendwatch: Premium Accessories Rentals Go Live

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Rent the Runway is expanding into accessories with a monthly online subscription service called Unlimited reports Fashionista. For a monthly fee—$75—members have access to loads of upscale handbags, jewelry, eyewear, scarves, and more from brands like Clare Vivier, Balenciaga, Moschino, and Elizabeth & James. When you get tired of that butter soft Clare Vivier clutch, just return it, and the site will ship you the next item in your queue—like Netflix for the "It" purse obsessed.

Jul

21
2014

Industrywatch: 5 Trending Girls' Fashion Brands on Instagram

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Trend forecaster WGSN picks these 5 popular Instagram accounts for the latest in Junior girls' fashions:

Pixie Market, an online store,  plays to girly girls looking for head-to-toe looks.

Child of Wild channels a Southern California vibe in its boho accessories shot against stark desert backgrounds.

Chaser Brand, a Los Angeles-based T-shirt company, is known for fashion forward graphic Tees.

Emma Mulholland is an Australian brand with a rebellious streak.

UNIF's tongue-in cheek 90s style is packed with pugs and psychedelic prints.

Want to learn how forecasters pick a trend? FIDM's Visual Communications' majors learn the techniques of professional forecasting.

Jun

16
2014

Trendwatch: Men's Sneakers Gain Fashion Cred

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It's official. Sneakers are socially appropriate footwear for men in suits (and other non-athletic wear), according to the fashion arbiters of the New York Times. In a roundup that includes interviews with fashion industry insiders who say that athletic shoes are their first choice for work, as well as formal occasions, the Times compared the moment to the one in the '60s when men stopped wearing hats. "The fact that such a large percentage of men have made a determined effort to make sneakers their primary footwear choice, or really their only footwear choice," makes that comparison valid, says the Times.

photo credit: New York Times

May

27
2014

Industrywatch: Fred Segal to Expand Globally

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Sandow, the company that bought Los Angeles retailer Fred Segal two years ago, has announced plans to expand the legendary lifestyle brand globally. The plan is to open ten Fred Segal "lifestyle centers" offering much more than fashion—dining, cultural events, health and wellness programs combined with high levels of customer service—sort of hyper designed versions of the original store on Melrose.

New CEO Paul Blum, formerly of Juicy Couture, tells Women's Wear Daily: "Media, technology and globalization have permanently changed the consumer. How they want to approach retail is very different. To approach it in the normal way is insanity."

May

22
2014

Trendwatch: Monogramming Shoes

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Personalizing your shoes is not a new concept. Nike started Nike ID, and many were able to design their own shoes, and include their name or personal logo.

Monogramming has been a growing trend in accessories. You can have your initials in jewelery, handbags, and various small leather goods.

A recent trend I've seen is monogramming shoes. Hot shoe brand, Ancient Greek Sandals (which, by the way, you must check out) has had monogramming events at trunks shows. I have to say, I'm quite excited! It's very classy, minimal, and their is something special about having your initials on a product.

I hope they come out to L.A. soon!

Photo Source: Instagram

FIDM Alumna Nalini Arora is an international footwear and accessory design consultant. Her specialty lies in women's fashion footwear, accessories, and kids shoes.  

 

May

14
2014

Trendwatch: Men's Shorts Creep Up

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Men's shorts are taking it up a notch, according to a report in the Wall Street Journal. "We spend too much time in the gym to hide under frumpy shorts that say, 'I don't care how I look,'" explains Founder and Chief Designer Rainer Castillo, of specialty start-up Chubbies, based in San Francisco. Like the slim-cut suit, shorter shorts are gaining momentum among "men in their 20s who want an on-trend look," reports the Journal, which featured a photo of various hemlines.

Did you know FIDM offers an Advanced Study Menswear degree?

Apr

30
2014

Industrywatch: Activewear Sales Sprint Ahead

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Activewear—gym clothes that you can wear all over town—is growing at a faster rate than other apparel categories, according to an upbeat report in Women's Wear Daily. "We haven't seen this kind of excitement in activewear since [FIDM Grad Pamela Skaist-Levy's] Juicy Couture's velour track suit," says industry analyst Marshal Cohen of the NPD Group. Moreover, "It's a consumer driven trend, not something designed and merchandised in advance," says Cohen, so retailers are playing catch up. Hot sellers are exercise pants and elevated sweatshirts. The big players are those in it early: Nike, Adidas, Reebok, Under Armour, Lululemon, and Gap's Athleta.

Apr

24
2014

Trendwatch: New Fashion App Puts Street Styles a Click Away

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If CEO Liron Slonimsky of Awear Solutions has her way, fashion followers will no longer have to embarrass themselves by asking strangers where they bought their cute new outfits. Instead, Awear chips will be embedded in clothes and accessories, so that all an inquiring mind needs to do is open an app, click through, and make the purchase. No conversations necessary, according to a report in New York Observer on a collaboration with DKNY.

Apr

08
2014

Trendwatch: The Platform Shoe--Are You In? Or Out?

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The wedge sneaker trend came and went (Isabel Marant may continue for the early adopters), and for today, casual shoes, flats, and sneakers are on the rise. A few trends right now: slip-ons, espadrilles, sneakers of all sorts, and now...drum roll please....the platform shoe.

The common denominator here... women want comfort! We don't like the pain that comes with heels,  and are seeking options to look stylish, and feel powerful at a meeting. Maybe platform shoes are stretching it a bit, but only when you say the words. Take a look at what your options are, and you'll find a way to wear these with your culottes or mid length skirts this summer.

What do you think? Are you in? or out? --Nalini Arora

From top left to right: Opening Ceremony, Robert Clergerie, Stella McCartney, and Kenzo.

FIDM Alumna Nalini Arora is an international footwear and accessory design consultant. Her specialty lies in women's fashion footwear, accessories, and kids shoes. 

Mar

26
2014

Industrywatch: Google Glass Gets Stylish

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In a collaboration that should speed up the adaptation of wearable devices, Google announced a partnership with Luxottica, the Italian eyewear company responsible for fashion brands Oakley and Ray-Ban among others. The rumored date for a consumer rollout of more fashionable computing eyewear is end of 2014,  according to a report by TechCrunch. The companies will team product designers, developers, and engineers to "create iconic wearable devices" that consumers will want to put on their faces.

Feb

24
2014

Industrywatch: Gap Raises Hourly Wages

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San Francisco based Gap, Inc. announced new wage standards for its American employees last week—raising the minimum hourly wage to $9 in 2014 and $10 in 2015. An industry first, Gap CEO Glenn Murphy told employees, "This is not a political issue. Our decision to invest in front line employees will directly support our business, and it is one that we expect to deliver a return many times over." The New York Times story explains how a new online "reserve-in-store" system relies on store staff to successfully implement.

photo credit: New York Times

Feb

19
2014

Trendwatch: New Stock Image Collection Makes It Better for Women

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Getty Images, the prominent stock photo agency, has teamed with LeanIn.org to launch a collection of 2,500 images that feature women in strong, leadership roles reports Buzzfeed. The "Lean In Collection" is inspired by Facebook COO Sheryl Sandberg's bestselling book of the same name. Getty editors hope to help change the world by promoting images of women who are defining their lives. "The most important thing for us," explained Getty spokesperson Pam Grossman, was that the woman in the photos "was the protagonist of her own story; they all should feel like the hero of their own image."

photo credit: Getty Images

Feb

10
2014

Industrywatch: Saks Opens Sneaker Boutiques for Men

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Responding to the spike in high fashion sneaker sales, luxe retailer Saks is making a commitment. They are opening boutiques called SaksSneaks, located next to the regular shoe department and denim, to cater to younger men who see their "feet as a gateway to a new way to dress," reports Women's Wear Daily.  "Men's shoes are the fastest growing segment of our men's business," says Eric Jennings, Saks men's fashion director, who sees the concept expanding to 16 stores and online. Windows at the New York flagship will promote the boutiques later this month.

Feb

06
2014

Industrywatch: Hair Color Moves Online

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Madison Reed, a new online hair coloring company, hopes to do for hair color what Warby Parker did for eyewear—customize the selection and deliver it to your door. The company, started by former E-Trade exec, venture capitalist Amy Errett, promises subtle colors and environmentally friendly dyes from Italy, comparable to high quality salon products rather than drugstore brands. You do have to apply it yourself at home, but "color advisors" are available for online chat. Can't choose a color, minus a personal stylist? Send a selfie and a colorist will help you choose.

Keep up with beauty industry innovations with a degree from FIDM in Beauty Industry Management.

Feb

05
2014

Industrywatch: Topshop to Expand in U.S.

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U.K. fast fashion retailer Topshop is moving ahead with expansion plans in the U.S. in 2014. A  flagship on New York's prestigious Fifth Avenue, plus stores in San Diego, Washington, Houston, and Atlanta will bring the total number of U.S. stores to nine. "Several new jobs will be created in retail, and at the new US head office in New York," the company told WGSN. In Los Angeles, Topshop is at the Grove.

Feb

03
2014

Trendwatch: Sarah Jessica Parker Shoe Line to Launch at Nordstrom

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SJP, an exclusive line of high-end shoes designed by the actress, is set to launch at the end of February at Nordstom. Parker, who had a passion for shoes as Carrie Bradshaw on Sex and the City and who dresses like a real life fashionista, will go on the road to introduce the line at several store locations. "Women will be able to tell from the first collection that I'm inspired and that I'm serious about it," says Parker about her collaboration with Manolo Blahnik CEO George Malkemus and Nordstrom.

Did you know that FIDM offers an Advanced Study degree in Footwear Design?

Jan

29
2014

From the FIDM Library: Winter 2014 Style Report

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Overview:  People are reinventing the way they make a living, following their passions to a more sustainable and enjoyable homegrown aesthetic. The ‘spirit of the handmade’ where the owner/creator has a hand in the process is replacing big box manufacturing. Many people who work in a profession day-in and day-out desire a tactile craftmaking experience in their leisure time. DIY (do-it- yourself) crafts that were once in the hobby category are transforming into actual small business launches. Add technology to the mix, such as websites Pinterest and Perch, and this ‘maker culture’ is fueling a new wave in craftsmanship and retail.

Women:  The creative classes come together where designers and architects, for example, can merge ideas to create 3D printed designs. For sharp silhouettes and platform shoes, short hair accentuates and embraces the neo-cutting edge designs. “Tech-couture” explores the replacement of delicate hand-made embroidery and needlework by code. Meanwhile, denim in all its transformational power is embellished, adorned with allover applique, accented with leather or detailed with extreme stitching.  

Men:  Paying ever more attention to detail and tailored construction, fitted attire gives an air of elegance to the refined gentleman. You can call it the resurgence of the new Dandy.  Denim has clean and geeky '60s and '70s details, almost preppy. Adding a sport element to suiting fabrics, ribbed, cuffed , or elastic-cinched pants' hems are paired with casual footwear. Designers extend their brands with directions in cosmetics lines made just for men to polish the look.

Interiors:  Sculptural shapes take precedence for ergonomic contours that are as fluid as hand-made pottery. Ethnic accents such as Navajo rugs, African textiles, or animal prints are redefined and given a contemporary feel with fresh interpretations. Three dimensional tiles add volume to interiors just as stacked 3D windows for exteriors. Tromp l’oeil bedding and table settings with patterns found in nature or from hand drawn illustrations splash humor and delight on everyday rituals.

This FIDM Library Style Report is derived from our review of a variety of trend publications and observations of our community's Zeitgeist. For more information contact the FIDM Library and get your style on!

Photo credit: Stylesight. To learn more about getting access to Stylesight as a student at FIDM, please contact the FIDM Library at: library@fidm.edu.

 

Jan

27
2014

Industrywatch: Beauty Company Offers In-Home Hair and Makeup Artists

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Among the cool new services that are rewriting the rules of the beauty industry is Vensette.com. Started by 26-year-old Lauren Remington Platt, the company sends hair and makeup artists (with luxe products) to your home or office at a moment's notice. Clients choose among styles on the website or app—think Grace Kelly regal or perfect Gwyneth Paltrow hair—and $225 (for hair & makeup) later, they are out the door to the red carpet, a wedding, photo shoot, or whatever. Vensette service are available in New York and Los Angeles.

Learn today's beauty industry with a degree from FIDM in Beauty Industry Merchandising and Marketing.

Jan

15
2014

Industrywatch: Target's Eye on Upscale Skin Care

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As it continues to grow its Beauty department, mass retailer Target is stepping up the skin care category, according to a report in Women's Wear Daily. "In skin care, the needs of the consumer have been changing dramatically, and the mass-market assortment wasn't keeping pace," says Christina Hennington, Target VP Personal Care and Beauty. The new lines include Laneige, Borghese, and Own Skin Health.

Learn how the industry works with a degree in Beauty Industry Management.

Jan

08
2014

Trendwatch: Fashion Designers Do Upscale Slides

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Slides (aka slip-on flip flops) are the new sneaker, as designers from Chloe to Prada jump on the high/low bandwagon, according to the New York Times blog. What started with purely functional Adidas rubber black and white shower shoes, has ended with designer versions embellished with metallics and fine skins—with price tags as high as $850. Have to ask. Are crocs  next?

Jan

08
2014

Trendwatch: Slogan T-Shirts Merge Fashion and Fitness

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Slogan T-shirts are trending towards the inspirational/motivational as the line between gym wear and fashion continues to blur. According to forecaster WGSN, slogans like "Train Insane" and "Strong is the New Skinny" are emblematic of society moving from thinness to fitness, as seen in last season's runway shows. Will the trend outlast New Year's resolutions? Stay tuned.

Jan

02
2014

Industrywatch: New Apparel Manufacturing Jobs In San Francisco

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A trend back to manufacturing in the U.S. has been noted in San Francisco, where 120 new jobs were created in Apparel Manufacturing in 2013. High end designers are creating demand for local factories that can produce small batch, high quality garments, with a turnaround time of about four weeks, reports Women's Wear Daily.

Did you know that FIDM's S.F. campus is located in the retail heart of the city?

photo credit: Women's Wear Daily

Dec

17
2013

Trendwatch: Men's Shoes Race to Catch Up with Women's

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Wingtips, brogues, monkstraps, loafers, and oh, yes, fashion forward sneakers are all the rage, as men discover what women have always known—to be stylish takes a wardrobe of shoes. "There is an explosion of men's shoes right now," Eric Jennings, Men's Fashion Director, Saks Fifth Avenue tells the Wall Street Journal online. "The business is on fire." Need proof? Look at the floor space at J. Crew, Saks, new lines from Rag & Bone, and Cole Haan's last few seasons.

Check out FIDM's new Menswear major.

Dec

09
2013

Industrywatch: Sock Subscriptions an Online Hit for Men

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Online sock subsciption services for men are a growth category. Companies like Soxiety, Sock Panda, and Ankle Swagger are cashing in since discovering exactly what sells best to men online, explains Esquire fashion editor Wendell Brown to the New York Times. "Like cuff links, belts, and ties, socks are easier to sell than shirts and suits that someone needs to try on," says Brown. Online men's sock sales have grown 29% in the last year says NPD Group.

Dec

04
2013

Trendwatch: The 5 Top Juniors Market Influencers

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What do junior brands Chaser, Mink Pink, Jac Vanek, For Love & Lemons, and Dolce Vita have in common? According to trend forecaster WGSN, they are the companies to watch for what's next in the fast-moving junior market. We couldn't help but notice that four of the five fashion forward companies are California-based! Common threads? Tribal prints, bold colors, graphic T-shirts, rock festival looks.

Nov

26
2013

Industrywatch: Top Trend Forecasters Merge

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Top trend forecasters WGSN and Stylesight announced a merger last week, according to Fashionista. The two companies are merging "their respective operations in the Americas and abroad... to create a new U.S.-based trend and information hub in New York," said the press announcement.

Did you know that FIDM Students have access to all the top trend reports?

Nov

18
2013

Trendwatch: Estee Lauder's Granddaughters Ride Beauty Boom

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Beauty queen Estee Lauder, who founded her company in 1946, would be proud of granddaughters Jane and Aerin. Not only are they helping to run the worldwide brand, the young women "have become billionaires amid a bull market for cosmetics companies," reports Business of Fashion, via Bloomberg News. Read more.

Nov

12
2013

Trendwatch: Sets and Costumes Star in Ridley Scott's THE COUNSELOR

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In Ridley Scott's The Counselor, a tawdry drug/crime story set along the U.S. border with Mexico, costume and set design play a leading role. "Each element lends a layer of depth to this curious update on a Jacobean tragedy (written by Cormac McCarthy) that, one suspects, despite its initially chilly reception, it will captivate a fashion crowd," says the New York Times. Costume designer Janty Yates and production designer Arthur Max are credited with capturing a "Versace type of chic."

photo credit: New York Times

Oct

30
2013

Trendwatch: Luxury Designers Do Bridal

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With the U.S. market for wedding gowns hitting $7.7 billion a year, high-end designers like Oscar de la Renta are expanding into an area that was previously limited to bridal specialists like Vera Wang. The market driven trend began about 20 years ago, according to Business of Fashion, when "prominent society women started turning to their designer friends to make their gowns." Carolyn Bessette's choice of Narcisco Rodriguez for her wedding to John Kennedy, Jr. is cited as a prime example. The move away from the "Cinderella" gown lets each woman "express who she is while not wearing a gown that wears her," summarizes Caroline Burstein of Browns Brides in London. In a twist on the trend, bridal designer FIDM Alumna Monique Lhuillier successfully made the move into ready-to-wear, after building the brand in bridal.

Oct

07
2013

Trendwatch: Activewear's California Vibe Heads to New York

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Yoga outfitter Lululemon gets the credit for breaking the barriers between gym and streetwear for many stylish New York women, who once winced at the thought of wearing yoga pants and stretch tops outside the gym. A story in the New York Times notes the trend has amped up competition among Lululemon, Nike, Under Armour, and others "to put out the next hot style." Nike's flyknit sneaker and Lululemon's Groove pants are mentioned for moving the California trend eastward.
 
photo credit: New York Times

Sep

30
2013

Industrywatch: Luxury Goes Hyper at Vuitton

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Saving up for the latest Vuitton bag? You might have to save a little longer, as the luxury brand ramps up its accessories and high-end leather goods to compete in the ultra-refined category called "hyper-luxury." Women's Wear Daily reports that the firm hired designer Darren Spaziani, most recently of Proenza Schouler, Balenciaga, and consulting to Diane von Furstenburg and Tory Burch, to head up its thrust into the super elite category of exotic skins, quality craftsmanship, and very personalized service.

Sep

30
2013

Industrywatch: Demand for Skilled Industry Cut-and-Sew Workers on the Rise

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Wages are on the rise for cut-and-sew workers as demand returns for Made in the U.S. garments and home furnishings. A New York Times story, focused on textile factories in the Midwest, reports that the tide is turning back to the U.S. as apparel companies demand "higher quality, more reliable scheduling, and fewer safety problems than they encounter overseas." As a result, skilled workers are in demand and training programs for factory sewers are being instituted.

photo credit: New York Times

Sep

26
2013

Industrywatch: Indie Women Worth Courting

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Single, American women aged 27-plus are spending so much money on cars, homes, travel, and fashion that they deserve their own name, according to trend forecaster WGSN. "Indie Women" as a demographic group are defined as "unmarried, living alone, childless, and happy." They are worth courting since they spent close to $1 trillion last year. About 31 million women fit the growing category of affluent consumers who "are happy being single and don't want to feel guilty for that choice," says Los Angeles Creative Director Theresa Chavez. Adverstising campaigns for Honda, Cadillac, De Beers Diamonds reflect the trend. For more on "Indie Women," check out this article on Ad Week.

Sep

18
2013

Industrywatch: Bloomingdale's Anti-Theft Program

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Bloomingdale's is introducing a program called Black Tag in an attempt to counter the practice called "wardrobing," where customers wear a garment once and then return to the store. According to Racked, the consumer is notified at purchase, when the small black tag is added to a conspicuous place, about how to remove before wearing. Once the tag is gone, garments are not refundable. National Retail Federation reports that 65% of retailers have the same problem. Let's see if the solution works.

Sep

17
2013

Trendwatch: Converse Opens S.F. Flagship

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Converse, now owned by Nike, stepped up its game in San Francisco, according to SFGate. The brand opened its first S.F. store on Market Street and they've added a line of limited edition Chuck Taylor All Stars dedicated to celebrating the city by the bay. Three styles feature iconic images of the Golden Gate Bridge, a street car, and a row of Victorian houses.

Sep

12
2013

Industrywatch: Bobbi Brown Starts YouTube Channel

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Love makeup? Cosmetics queen Bobbi Brown has launched online beauty channel "I Love Makeup" on YouTube for cosmetics lovers like you—to share tips, techniques, and just generally hang out and have fun. Content is being gathered from beauty bloggers and influencers who are free to share perspectives and even other products. "Bloggers have become very important in the beauty world,"  Brown tells iamomnichannel.com, "especially with the increasingly influential younger consumer."

Learn how to monetize your love of beauty with FIDM's Beauty Industry Merchandising and Marketing and Beauty Industry Management programs.

Sep

03
2013

Trendwatch: New Knitwear Promises Better Moods

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Speciality yarns, "imprinted with the healing energy of 30 trained healers," are being used by Fashion Designer Adam Jones in his debut collection for Yarnlight Collective. According to a report in The Financial Times, the line of pricey knitwear is aimed at the yoga generation—or those who believe in the power of a very soft garment made of carbon, bamboo, cashmere, and gold threads to enhance inner peace while improving the planet. Namaste.

Aug

26
2013

Industrywatch: Trend Forecasters Move to Big Data

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The latest trend in fashion forecasting, according to the New York Times, is the kind of data-driven reporting and predicting that the British firm Editd does. Like financial forecasters, Editd "applies a scientific approach to the fashion industry," says company co-founder Jill Fowler, who prefers analysis of real-time information to the more instinctual reporting of traditional forecasters like WGSN. Among her clients are Target, Gap, and Asos.

Is trend forecasting in your future? Check out FIDM's Visual CommunicationsMerchandise Marketing, and Merchandise Product Development programs.

photo credit: New York Times

Aug

21
2013

Sustainability Report: New Levi's Store in S.F. Weaves Sustainable Theme

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Levi's opened its new flagship on Market Street in San Francisco this summer, weaving the theme of sustainability throughout the shop. The 7,000 square foot retail space, as reported by SFGate, is LEED-certified "streamlined sustainable interior design"—the perfect place to display garments sporting "Care For Our Planet" hangtags, jeans made of recycled plastic, products made in the U.S., and a tailoring station where customers can bring in their old Levi's for repair. As Michael Kobori, V. P. Social and Environmental Sustainablity says about Levi's, "This is the path we have been on for some time," referring to the company's early agreement with Greenpeace to reduce toxic chemicals in manufacturing.

Aug

15
2013

Industrywatch: Old Factory Gets Designer Notice

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New York Times fashion reporter Cathy Horyn visits the oldest cut and sew factory in the U.S. in Bristol, Tennessee, L.C. King. Operating over 100 years, the old-fashioned manufacturing plant has caught the attention of designers like Junya Watanabe for the design and craftsmanship of the company's own Pointer brand canvas and denim work clothes. Fourth generation owner, Jack King seeks to build the brand as interest grows in heritage and made in the U.S.

photo credit: New York Times

Aug

12
2013

Industrywatch: Designer Phillip Lim Teams with Target

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Mark your calendar. Phillip Lim's first collection for Target is hitting stores on September 15th. "My parents were always taking me to Target for back-to-school shopping, and I would find things, but they were not quite right," the modernist designer tells the New York Times. Now he has a chance to get it right—with 100 basics ranging in price from $20 to 300. Among the pieces for men and women are: soft intimates, leather jackets, vinyl purses, shoes, and a "grab-n-go" pack filled with whatever the urban male needs for a quick sleepover.

Aug

01
2013

Trendwatch: Animal Prints Go Gargantuan for Spring 2014

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If Kenzo, Givenchy, and Proenza Schouler have their way we'll all be sporting giant cat spots and reptilian prints a year from now. According to trend forecaster WGSN, clashing prints in vibrant colors ought to be showing up all over accessories and clothes designed for life in this urban jungle.

Love to draw animal spots? Check out FIDM's Textile Design major.

Jul

24
2013

Sustainability Report: New Nike App Created to Help Designers Make Smart Choices

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Nike Vice President of Apparel Design Lee Holman introduced the new MAKING App saying: "We've created the app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet." The easy-to-use tool rates the environmental impact of materials on air, water, energy, and waste.

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