Name: Emily Yackley
Hometown: Portland, OR
Previous College: B.A. Journalism & Advertising from the University of Oregon
FIDM Major: Merchandise Product Development
FIDM Campus and Start Date: Los Angeles Campus, Fall 2016
Admissions Advisor: Cathy Chambers
How did your advisor help with the process? Cathy was amazing. She was so helpful from the minute I walked onto the Orange County campus to this very day. Cathy has given me great tips on how to make my project the best it could be and gave me encouragement throughout the whole process. Cathy is a great communicator and always had quick responses to my questions. She listened to what my career goals were and supported me 100 percent throughout the application process.
Tell us a bit about yourself. I was born and raised in Portland, Oregon and I absolutely love this city and state. I love to travel and while I was a student at the University of Oregon I was able to study abroad. I studied in Seville, Spain and I have a special place in my heart for that city. I was there for five months and went everywhere I could in Europe while there. I learned so much about myself and what I want out of life from that trip. I’m a very active person and I love being outdoors. I’m always looking for great new workouts to try by myself or with friends. If I’m not working out I’m usually hanging out with friends for happy hour. Working out always leads to good food in my mind.
What are your proudest accomplishments so far? My proudest accomplishments so far have been traveling to Spain and living away from my family and friends for a short period of time, graduating from the University of Oregon, and being accepted into FIDM.
What made FIDM right for you? I knew FIDM was right for me for a while. I thought about attending right after high school, but I wasn’t ready to move that far away from my family at that point. While visiting some friends this past summer in Costa Mesa, California, I decided to stop by and talk with someone on the Orange County campus. This is when I met with Cathy, and she was so encouraging I had to go for it and apply. The whole time while I was putting together my application and project I was having so much fun and I knew this was the right step in my life right now.
Describe your entrance project. For my entrance project, I was asked to take five garments, all the same type, which are sold in stores right now, and create my own modified version. I then wrote a target audience that would buy the garments I created. I created a fictional character named Ashley Johnson, but I thought of myself while writing about every aspect of her life but most importantly how she and I like to purchase clothing from a company that has time and time again to value customers and create high end products. I chose to use tops from Nordstrom since I typically shop there for my own clothes and am inspired by them every time I go in. I chose a variety of tops from high-low to leather peplum tops so I could expand my range.
What are your career goals? My goal upon graduating from FIDM is to be a buyer or a trend analyst for a major company. I think its fascinating how trends repeat themselves but in new ways. I want to make an impact on the fashion world and let my creative side be seen and heard. I’m ready to work hard and pay my dues in order to get where I want to be in my career.
What do you expect to learn at FIDM? While attending FIDM, I expect to learn the essentials to become a great businesswoman in the fashion industry. I expect to learn what materials work best together for certain types of garments, how to design via sketch on paper or computer, and track trends. I’m excited to learn from the experienced teachers, other students, and people in the industry. I’m ready to challenge myself in something new and take the next step in my life.