Name: Zoë Heath
Hometown: Laguna Beach, CA
Previous College: Mt. San Jacinto College, A.A. in Social and Behavioral Sciences.
FIDM Major: Visual Communications
FIDM Campus/Start Date: LA Campus, October 2015
Admissions Advisor: Susan Pope
How did your advisor help with the process? Susan was extremely helpful and encouraging throughout the entire admissions process. She helped guide me towards what major would be the best fit for my goals, and gave me all the information I needed to apply. She is prompt at getting back to me to answer any questions I had during admissions as well as now after I’ve been accepted. Along with this, Susan was extremely supportive and helped motivate me to be confident and go after my goals.
Tell us a bit about yourself. I am a wife and mother of two amazing kids, a nearly 5 year-old boy and a one-and-a-half year-old girl. I have grown up around fashion and art my whole life; my father is a glass artist and my grandmother owns a fashion house, which rents out vintage clothing and props to the entertainment industry. This environment has been extremely inspirational and driven me to pursue a creative career.
I started working at my grandmother’s shop, Palace Costume and Prop Co., on and off when I was in high school and have been working there consistently for nearly five years. It is an amazing business and I hope that by attending FIDM I can further my creative and technical skills and be able to help improve the current business as well as advance the company into the future.
What are your proudest accomplishments so far? My proudest accomplishments thus far have been being able to balance my family, work, and school. It has been quite a challenge but I am very proud to be graduating with my A.A. degree this summer and am very excited to take the next step in my education by attending FIDM in the fall.
What made FIDM right for you? FIDM was the right choice for me because I feel they will give me the tools I need to succeed in the fashion/entertainment industry. The creative environment at FIDM is inspiring and their motivation to get students connected and working in the industry also helped play a part in my decision to attend this school.
Describe your entrance project. For my graphic design project, I drew inspiration from glass displays that I have seen in which interesting glass pieces are suspended from the ceiling. I drew out various sizes of squares, circles, and triangles and arranged them to look like long bunches suspended from the ceiling. The second project was the exterior window display. My main inspiration was a gorgeous Erdem dress found in Glamour magazine. The dress had an amazing lace fan-like design on it and this gave me the idea to use the slogan “Blow Them Away”. From there I decided to use a collage of black hand fans as a backdrop for the display. I also put a flowing black dress in the window display, which paired well with the wind theme.
The third project was an interior window display. My target audience was women in their teens to their twenties. I created a spring display using two fun, peach-colored dresses with black geometric prints on them. I also included another peach colored dress with a softer flirty look to appeal to a wider range of tastes.
What are your career goals? My career goals are to work as a stylist/costumer in the entertainment industry. I plan on helping to run my grandmother’s company and help to bring the business into the future. I hope to contribute to opening more Palace Costume locations around the world. I’d like to one day create an online aspect to company so that customers are able to shop for clothing and props without having to physically come to the shop. Along with this I am interested in helping to develop a stylist division to Palace Costume where our team of stylists could pull for projects directly.
What do you expect to learn at FIDM? I expect to get the creative and technical tools I need to handle the demands of working in costuming and styling. Specifically, I hope to learn more about digital media, design, the history of fashion, predicting future trends in fashion, and much more - all of which are essential skills needed to help me improve Palace Costume’s current business as well as expand the company. I also hope to make connections with industry professionals, which could further help me to achieve my career goals.