Name: Laura Wray
Hometown: Delmar, New York
Previous College: I graduated from Biola University in La Mirada with a BA in English. I currently work as an Assistant Buyer/Sales Associate for the boutique The Passionate Collector in Newport Coast.
FIDM Major: Merchandise Marketing Professional Designation
FIDM Campus and Start Date: Los Angeles Campus, October 2015
Admissions Advisor: Shirley McDonald
How did your advisor help with the process? Shirley was simply phenomenal. She understood my busy schedule and found time to meet with me despite my limited availability. I truly appreciate how patient she was in guiding me through the whole process.
Tell us a bit about yourself. Fashion is a hobby, a passion, and an always-growing interest of mine. I love FashionTV, watching the newest runway shows, and reading about current fashion trends in magazines. I aspire to be a Buyer for a Department store and I hope my future job enables me to travel; I have a desire to see all the incredible international fashion, and to meet the world-famous designers.
What are your proudest accomplishments so far? My proudest accomplishment is beginning the journey to become a buyer in the fashion industry. Growing up, I was advised to focus on finding a job that was conventional. Despite wanting to go to FIDM, I pushed aside my dream, and settled for obtaining a practical pre-law degree. Upon graduation, I became a legal assistant, but found that I was bored and still dispassionate about law.
With the encouragement of my husband, I decided to pursue fashion, and got a job as an Assistant Buyer. For the first time I felt I was following the right path, I was following my real passion. Realizing that I could make my love of fashion a career, I was inspired to apply to FIDM for further education. I have never been prouder or happier, and I am so excited to begin classes in October.
What made FIDM right for you? FIDM was the perfect fit for me because I knew I would be around people with the same passion that I have. I was so excited when I read the courses offered to someone in the Merchandise Marketing major, as they were tailor-made for the career I aspire to have. The integration of real life application, internships, and endless networking opportunities made FIDM the obvious choice for me.
Describe your entrance project. Applicants to the Merchandise Marketing major are required to envision that they own a store. This includes having to decide the demographic the store will cater to, the style of clothing, and the layout of the store, and creating five different looks that represent the store. I envisioned a store called Pluie et Fleur (Rain and Flower), a Parisian-inspired boutique that caters to women 45 to 55.
What are your career goals? I would love to be the Senior Buyer at a department store. Ideally, I would love Neiman Marcus, Bergdorf Goodman, Barneys New York, or Saks Fifth Avenue. I primarily want to buy for clothing; I currently assist in buying for jewelry and handbags, and want to expand into clothing as my career progresses.
What do you expect to learn at FIDM? I expect to learn how to be an excellent buyer, especially in the area of women’s fashion. I would love to actually learn about all the different fabrics and textiles and I am also incredibly excited for the Fashion Forecasting class. While it is fun to buy things I like personally, I know there is much more involved in buying than my personal opinion. With our world becoming ever more integrated and diverse, it is both important and invaluable to understand how to buy for a demographic that is different from yourself, and to learn how to forecast the fashions for that particular group.