Just Accepted Interior Design Student is a UCSC Grad and Freelancer for


Full Name: Shannon Malone

Age: 25

Hometown: Ojai, CA

Previous College History: Graduated with a Bachelors Degree in Cultural Anthropology from the University of California Santa Cruz

FIDM Major: Interior Design

FIDM Campus and Start Date: San Francisco, Fall 2012

Admissions Advisor: Laurie Wright

Tell us a bit about yourself. I love writing, photography, and of course interior design. I get to combine those three passions as a freelance writer and photographer for the home design website I scout out interesting homes and homeowners, interview them about their home, their design process, decorating philosophy, etc.

photograph their home and then write a home tour along with the photos to be published on Houzz. It has been great, I've seen some amazing houses, and met some really great people in the design industry. I've done a few interior designers houses, some architects and builders, a color consultant, and home decor boutique owners.

What are your proudest accomplishments so far? Definitely graduating from UCSC and getting a Bachelor's Degree, although it wasn't what I want to do career wise, it was a great experience -- a lot of hard work and it taught me a lot. Also, deciding to pursue my dream and getting accepted to FIDM!

What made FIDM right for you? The Professional Designation Program is perfect for me because I already have a degree. The classes look amazing, and are a good balance between the technical and creative aspects of interior design. Visiting the beautiful San Francisco campus and meeting my advisor made it all even more perfect!

Describe your entrance project. I did a floor plan and chose a color palette, furniture, and textiles for a mountain view room. I drew inspiration from living in Santa Cruz. It is a town up against mountains and Redwood forests, but it is also a beach town, so I went with a more beachy color scheme with very natural, light and airy textiles.

What are your career goals? I'd like to open my own residential interior design business, but also a retail furniture and decor store, and design some of my own furniture.

What do you expect to learn at FIDM? Everything!



Film & TV Costume Design Student Works on AFI Film

Jill Sorensen FIDM gradSalt Lake City, Utah native Jill Sorensen is studying Film & TV Costume Design on the Los Angeles campus, and just finished working as an assistant costume designer on an AFI film called 113º. 

"Officially I was the assistant costume designer and my classmate, Melissa Himawan, was the lead costume designer. I helped with prepping a few days before filming, and worked as a set costumer for a week during filming. The level of creativity and professionalism on this film was unsurpassable. The movie is set in space, in the future, while the space ship is breaking down. If that is not intense then I don't know what is. The costumes were fantastic and extremely well thought out. Most of the garments were hand-dyed by Melissa and adorned with custom-designed patches..."

Read the entire interview on FIDM's




Film & TV Costume Design Student Lands Coveted Internship With Television Academy

Film & TV Costume Design Student Alyssa Gudino was just awarded a prestigous paid summer internship in Costume Design with the Academy of Television Arts & Sciences Foundation. This internship is hailed as one of the top 10 in the country. In the four years that Film & TV Costume Design Students have been entering the national competition, FIDM has had finalists all four years and a winner three out of four years.



Just Accepted Business Management Student is 2nd Gen FIDM Fan



Name: Kaitlyn (Katy) Jean Weprin

Age: 22

Hometown: Studio City, CA

Previous College History: Courses completed at University of California, Merced and will be graduating from FIDM with a Beauty Industry Merchandising & Marketing Degree in June.

FIDM Major: Business Management B.S. Degree

Why did you decide to continue your education at FIDM? I know that the knowledge and skills taught in this program will foster my abilities to reach my goals. I also understand that the privilege of higher education is something no one can take away from me. Advancing my education does more than simply build my resume; it expands my wisdom to become a more judicious and diligent woman in society.

Campus and Start Date: Los Angeles, Summer Quarter 2012.

Admissions Advisor: Kathi Gilbert

Tell us a bit about yourself. I love to be outside in the fresh air camping, hiking, and gardening, but my true passion is dance. Before I came to FIDM I was training to be a professional dancer and it will always be a part of my life. I work part-time at Bare Escentuals, a mineral-based cosmetic and skin care company, as a Beauty Ambassador. Here, I turned my passion for art and painting into makeup artistry.

I’m also interning at Just Fabulous, an online fashion boutique, in their Social Media Marketing Department. Finally, I recently began interning for Pop Beauty, a fun and edgy cosmetic line. They are a relatively new company that hired me to take over their social media marketing. Since I started work there, I’ve instigated two new social media platforms, written press releases for all of their Fall and Holiday products, and developed a process to monitor social media marketing’s weekly impact on brand awareness and sales.

What are your proudest accomplishments so far? Growing up, I was heavily involved in Scouting. My proudest accomplishment was completing my Gold Award, the highest achievement given in Girl Scouts. I wanted to reach far beyond my local community to make a difference globally to underserved countries. So, in 2008, I initiated a local drive to collect technological equipment, to aid the Youth for Technology Foundation (YTF) in Sironko, Uganda. I collected over 20 laptops from local corporations, as well as monetary donations, for YTF, and arranged to ship them overseas.

Being the Co-Event Planner and Director of Communications for FIDM’s 2012 Road to Beauty event is another proud highlight of mine. By presenting an impressive panel of beauty industry leaders, we wanted to raise awareness to other students about the major taught at FIDM. My next proudest accomplishment will be to graduate with a bachelor’s degree from FIDM and obtain a full time job.

What made FIDM right for you? After high school, my original career goal was to be a Sports Medicine Pediatrician. In school I loved the sciences, but I also always had some sort of creative outlet to balance the left and right sides of my brain: dancing, drawing, painting, and playing the cello. I slowly realized medicine was not the right field for me. I took some time off from school and worked non-stop. I was a LAUSD Teacher’s Assistant at a middle school, a math and science tutor, and the Assistant Manager at a privately owned gym, all at once.

Eventually I realized that none of those things sparked passion and excitement for a career. I knew that I had to go back to school to search for that passion. My mom, herself a graduate of FIDM, suggested we attend the FIDM Open House and when I encountered the Beauty Industry major, I had this overwhelming feeling in my gut that I had just seen my future. In the last year and a half, I’ve learned so much about the industry and myself.

What are your career goals? My long-term career goal is to become the VP of Marketing or Product Development for a beauty industry company. Hopefully this will also involve a move to a new city, like New York or San Francisco -- hot spots for large beauty corporations. With the knowledge I gain from FIDM, perhaps I will happen upon a bright idea that will inspire me to pioneer my own business one day.

Since I am seeking a management position in the near future, this program will facilitate the executive tools that I need to succeed. I’m also excited to attain “technical, analytical, financial, and entrepreneurial skills” to better evaluate and problem solve common and uncommon issues that may appear in my field of work.

Follow Katy on Twitter @kayjean_



Fashion Design Student is Author of New Book


Fashion Design Student and Canadian native Tamara Itani completed a 300-page manuscript for a book called Marble, at the age of 14. "I sent out query letter after query letter, and after receiving many rejection letters, I finally received word from a publication house in California that was keen on publishing my work," she explains. After two long years of editing, Marble became a reality, and it is now available on Amazon:

"15 year old Penny Kensington is about to take a journey that will reshape her entire life. Bored out of her mind, helplessly in love with a school heartthrob, and lost to the world, Penny appears the average teenage girl. In reality, that’s not anywhere near the case. Pursuing an eccentric, globe-trotting lifestyle with her grandmother and groaning pet chicken (chick actually), Penny receives a mysterious letter from her long deceased grandfather. She learns her grandfather’s dying wishes are for her to safeguard a strange, bejewelled lamp. Penny wonders who would play such a cruel trick on her. (But it’s no trick.) The lamp throws Penny into an unexpected, magical adventure that will have her meet some fantastical characters and propel her a decade into her future."

"It is the most rewarding feeling in the world to have your biggest dream realized into a tangible reality," she adds. 



SF VisComm Students Make It Work at Tim Gunn Runway Event


Visual Communications Students Ashley McPherson, Joseph Bordi, and Gillian Dunn recently worked backstage at Tim Gunn's "Make It Work" Spring 2012 Runway Show at Stanford Shopping Center in Palo Alto, California. The live show featured the spring collections from Juicy Couture, Kate Spade New York, and Lucky Brand Jeans.



SF Students Tour Old Navy's Flagship Store Remodel



Talk about a sneak preview! FIDM Merchandise Marketing and Visual Communications Students received a special tour of Old Navy's flagship store led by Megan McAndrews, Lead Remodel Coordinator. Located in the historic Pacific Building and just down the street from FIDM San Francisco, this store is in a high traffic tourist mecca making it one of the most important 'billboards' for the brand. A test space for high-volume, low-capacity fixturing and layout, it employs twenty Visual Merchandisers who do everything from opening the stores, organizing merchandise, and helping customers to daily planning and sales floor upkeep.

FIDM Graphic Design Students have been asked to create a design for a product that can be given to the VIP guests at the big reveal when the store reopens this coming August.



Just Accepted OC Campus Apparel Industry Management Student Is Passionate About Hip Hop, Sneakers, and Streetwear

PhotoJust Accepted Apparel Industry Management Student Bryan Morales will start pursuing his dreams of starting a clothing line this fall at the Orange County campus. Inspired by hip-hop, skateboarding, streetwear, and sneakers, Bryan hopes to one day have his own store and collection.

"I want to create a line that caters to the hip-hop and skateboarding community. I hope to fulfill my dream of owning a store in Los Angeles. I long for the day when music artists, skaters, actors, actresses, and athletes come in to my store to shop. Expanding my clothing internationally is a goal of mine as well. To open up stores in countries across the world is something I have dreamed of for quite a while. But for the most part, I want my clothing line to be successful enough to give back to my entire family."

Read the entire interview at FIDM's Daily Blog.



Just Accepted Visual Communications Student is Inspired by Rachel Zoe and Wants to be a Stylist

Picture 1Just Accepted Visual Communications Student Caitlan Szabo already has a successful career working at Nordstrom, where she is passionate about helping clients look and feel their best. Her passion for fashion and desire to work as a stylist (her idol is Rachel Zoe!) led her to FIDM.

"The atmosphere at FIDM caught my eye. After touring and meeting people at FIDM, I got an immediate 'at-home' feeling. I fit right in with the other students and that’s an amazing feeling. FIDM has so many more things to offer me than your standard college; it feels like the sky’s the limit here.  I’m inspired, hopeful, and excited!"

Read the entire interview at FIDM's Daily Blog.



IMPD Grad Continues Her Studies with Bachelor of Science Degree

Ariel pictureWhidbey Island native Ariel Carroll just graduated from FIDM with a degree in International Manufacturing & Product Development (IMPD). She is continuing her studies at FIDM with plans to finish her Bachelor of Science Degree in Business Management by March 2013.

"This program was the best. I made so many connections and friendships, and gained so much knowledge that I can take with me throughout my educational journey and career path. My teachers have been absolutely amazing, and traveling to Europe and Hong Kong has given me a new perspective on research and manufacturing."

Read the entire interview on FIDM's Daily.



Trade Mag VMSD Covers Vis Comm Students' Roundtable with Saks Exec

Vis Comm Advisory Board member Harry Cunningham

Anne DiNardo, Editor of VMSD, a resource for retail designers and store display professionals, came along when FIDM Visual Communications Students visited Saks Fifth Avenue’s flagship store as part of their New York City Study Tour. Harry Cunningham, Senior VP, Visual Merchandising and Store Design (and FIDM Vis Comm Advisory Board member), put together a roundtable discussion with his team of experts. "They shared their career paths, missteps and advice for getting a dream job," writes DiNardo. Read the article.

From the archives: Saks Senior Vice President Harry Cunningham Inspires FIDM Visual Communications Students



FIDM Student and Project Runway Hopeful is "Skip The Casting Line" Talent Search Winner

LookTV, in conjunction with Project Runway producers, recently held the first ever "Skip The Casting Line" Talent Search. Designers from all over the country were asked to submit videos of themselves and their designs for a chance of receiving a spot at the L.A. Closed Castings of Season 10 Project Runway. FIDM Fashion Design Student Blake Patterson was the lucky winner and hopes to be selected as a competitor on the show's 10th season!

View a short video of Blake with Nick Verreos below!

Nick Verreos has a full report on his blog.




Meet Digital Media Student Devonte Glover

Name: Devonte Glover

Campus: Los Angeles

Major: Digital Media

Tell us a bit about yourself:
I am an inspiring digital media artist specializing in photography, motion graphics, editing and videography. A San Diego native, I just moved to Los Angeles about a year ago.

What are your proudest accomplishments so far?
My proudest accomplishment so far is landing my internships with FIDM as well as my internship with Mandate Records, which is based in San Diego. My team, The Creative Captivators, won the recent YouTube challenge at FIDM, which meant getting to work with youtube and google +. I was also very proud that my video for the challenge, which, in fact, was my first time ever shooting and editing video, received over 1100 views within the first week it was posted.

What made FIDM right for you?
Actually, I didn't know FIDM was right for me until I got here and actually started my major. Once I began to get deeper and deeper into the program, I discovered that I really had an undiscovered talent in the Digital Media industry. I also realized I had a unique style that would be greatly needed in this industry.  

What is your favorite class and why?
My favorite class is my photography class, because my main passion is photography. I love being able to tell a story through one picture.

Are you interning/working in the industry?
I'm working with Mandate Records as a photographer, videographer, and motion graphic artist intern. I'm also working with FIDM as an editor.

What are your career goals?
My career goals as of now are to ultimately work as photographer and videographer for live events, as well as get into post production for a major network.



Just Accepted Fashion Design Student Wants to be a Designer With a Purpose

DSCN1427Just Accepted Fashion Design Student Grace An is an upcoming graduating high school senior who loves 1980s pop culture, dancing, and design. She already has experience creating apparel and hopes to one day be a designer with a purpose of helping others along the way.

"I got to be a part of the O'Neill Gen Next design competition, which was really cool. Although I partook in such a huge event, I'd say my proudest accomplishment was completing a small clothing line each year for our school's fashion show. That definitely took a lot of my effort and it was through that experience that I realized where my best interests for the future were."

Read the entire interview at FIDM's Daily Blog.



FIDM to Issue Adobe Creative Suite 6 to All Students This Summer


One of the many perks of studying at FIDM is continuous access to the latest and greatest innovations in design technology. This Summer, FIDM has announced that all new and currently enrolled students will receive a licensed copy of the latest version of the Adobe Creative Suite 6 Design & Web Premium.

The suite, which is set to release in June, includes Photoshop CS6, Illustrator CS6, and InDesign CS6, among many others. In addition to this, all students in the Graphic Design and Digital Media programs will also receive the Adobe Creative Suite 6 Master Collection which includes Adobe Premiere Pro CS6, After Effects CS6, and Flash Builder 4.6,  just to name a few.  These suites will be included in the students' supplies and will help properly equip them to perform at a professional level.

"This software is at the heart of what we do," explains first year FIDM Digital Media Student Devonte Glover, from El Capitan High School in San Diego. "Now we'll have access to everything we need to work on projects for school and our career anywhere, at anytime."



Just Accepted Visual Communications Student is Competing for Miss California

529934_3625545637823_1691080238_nJust Accepted Visual Communications Student Heidi Uzelac is a Senior at Beverly Hills High School where she is president of the FIDM Fashion Club, cheerleads, and serves as a peer counseler.

"I love making art, following fashion blogs, designing clothes, watching movies, participating in pageants, and planning events. I am currently Miss Bel Air and am running for Miss California, USA next March. My platform is to raise awareness for heart disease which is the number one killer of people in Los Angeles. I became inspired to advocate for the American Heart Association after my mother suffered from cardiac arrest this past October."

Read the entire interview at FIDM's Daily Blog.



San Diego Computer Engineer Pursuing Passion for Graphic Design at FIDM

DanielleEastbergFull Name: Danielle Marie Eastberg

Age: 27

Hometown: Minnetonka, MN

Current City: San Diego, CA

Previous College History: I hold a B.S. in Computer Engineering and an M.S. in Systems Engineering. Time to change things around! I'm looking forward to being more creative.

FIDM Major: Graphic Design (Branding Track)

FIDM Campus and Start Date: I will be commuting between Orange County and L.A. beginning this Summer.

Admissions Advisor: Christina Haynes

Tell us a bit about yourself. I love photography, cooking, yoga, traveling (small towns, big cities, abroad), I get inspired by cooking/lifestyle blogs, nature walks, camping, and reading fiction. I also know the Thriller dance.

What are your proudest accomplishments so far? I made the decision to leave my very stable corporate job and make a complete life transition in order to come to FIDM and pursue a career in the arts. It's the boldest move I've ever made, and I know it will be rewarding.

What made FIDM right for you? I want to start my own business designing websites and FIDM had the right blend of courses to give me the tools and structure for that. I also was floored by the students' final design projects and the successful careers I've seen coming from FIDM Alumni. I want all of that too!

Describe your entrance project. I designed a blog (header, social media buttons, layout, etc.) for a "Mixed Tape Project." This was a fictitious start-up I created where my client wanted to introduce a drag-and-drop playlist that included retro vector graphics of cassette tapes - where you could 'gift' playlists to friends. I designed the website to draw in a target market who would have respect for the vintage feel of an old mixtape, while embracing new technology. It was a blast!

What are your career goals? I 100% want to start my own business designing websites and e-book covers for bloggers and companies. I also draw comics, which would be fun to turn into a business if possible. Everything I want to do will benefit from understanding design theory and becoming a graphic designer.

What do you expect to learn at FIDM? A friend once told me that "design school teaches you how to see." I expect to start paying closer attention to design in the world. I want to be able to have a critically trained eye to know what I like and what I would improve on. With these skills I want to start a business creating my own designs for other bloggers.



Just Accepted Visual Communications San Diego Student is Passionate About Art and Design

9Just Accepted Visual Communications Student Charmaine Lim will pursue her dreams at the San Diego campus this fall. The 18 year-old is an active Polynesian dancer, writes poetry, paints, sketches, and plays the guitar. She also has a YouTube Channel that has received more than 27,000 views!

"I am quite proud of myself for being accepted as a student at FIDM. I am proud that I am not afraid to pursue my goals and turn my dreams into my reality. I am proud that I was given this opportunity and that I took advantage of it, I am also proud that I am creating this process (because education is something you have to want) so that I can not only make myself proud in the end, but give thanks back to both of my parents who deserve a lifelong appreciation."

Read the entire interview at FIDM's Daily Blog.



FIDM Students/Grads to Meet With Three-Time Oscar-Winning Costume Designer

A special group of 15 FIDM Students and Graduates have been selected to get a first look at three-time Academy Award-winning costume designer Colleen Atwood's first-ever apparel collection. They will also get to spend time with the famed designer.

The 12-piece capsule collection, inspired by Universal Pictures' Snow White and the Huntsman, will be sold on HSN during a one-time multi-platform Shopping Event on May 30, 2012. Atwood is the costume designer behind films such as Snow White and the Huntsman, Alice in Wonderland, Memoirs of a Geisha, and Chicago.

Read an interview with Colleen in Harper's Bazaar UK.

Find out more about FIDM's Film & TV Costume Design program.



Just Accepted FIlm & TV Costume Design Student is a Talented Costumer and Cosplay Enthusiast

383660_200866506656924_143246695752239_441279_870751064_nFull Name: Avery Lynn Faeth

Age: 26

Hometown: Anaheim, California

Previous College History: AA in English from Fullerton Community College

FIDM Major: Film & TV Costume Design

FIDM Campus and Start Date: Los Angeles campus, July 2012

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself. I am an avid costumer and clothing designer inspired by a range of media and genres. I have always been interested in creating my own looks and clothes, and that collided with my niche interest in what might be referred to as "subculture": sci fi, fantasy, cult classics, and horror. I love to take iconic costume pieces and make them into wearable, real-life items. 

This quickly translated into an interest in cosplay (costume play), which is replicating a character costume (typically from a video game or fantasy reference) for the purpose of display, competition, or recreation. Conventions for video games, anime, comics, movies, and television provide the perfect forum to show off a costume; and a worldwide community has grown out of these crafty fanatics.

What are your proudest accomplishments so far? My proudest moment has been winning the Blizzcon 2011 costume contest. At the annual convention for video games produced by Blizzard Entertainment, I designed and created a costume based on one of my favorite characters in Starcraft and Starcraft 2: Wings of Liberty. The Adjutant, a computer control center for the protagonist forces in the game, presented many unique design challenges that utilized my years of cosplay along with the technical trade skills I already possessed. 

The look of a half-woman, half-machine tested my creativity and innovation to pull off a look that was both convincing and wearable. As opposed to previous costume efforts, I tackled every aspect myself, from fabrication to engineering to makeup. The overwhelmingly positive response to the costume was especially poignant, since fans are usually the harshest critics and I won the approval of an entire convention. This was the first experience I had with costuming where the general consensus was that I had found my calling.

What made FIDM right for you? FIDM is an environment that will nurture my creativity while still treating it with the discipline necessary to turn it into a career. I have always wanted to do something creative for a living but the reality of managing that sometimes looked bleak. I kept myself busy in school and with job goals that were oriented with my interests in literature, but it was never particularly fulfilling. 

When I realized that there was an entire school based around honing my talents and letting them bud from a hobby to a life goal, I knew I had found the perfect fit for my education.

Describe your entrance project. My inspiration board was a collage of styles, images, and themes that have influenced me my entire life, not just in my design and fashion. My interest in a dark aesthetic, mortality, and the macabre definitely shapes my personal views as well as the way I like to present myself. Artists like Edward Gorey and Stephen Gammell were featured, over a backdrop of Renaissance anatomical sketches. 

Stylized character drawings from some of my favorite Disney films and Star Wars, represent my ideal of taking the character design to a personal level. I included pictures of anime characters whose costumes I have worked on or have in progress for conventions, as well as concept art of the three characters I have cosplayed as for Blizzcon. My sketches represented many different looks and styles. 

What are your career goals? My dream is to design and create costumes and makeup effects for sci fi and fantasy films and TV. I would love to be able to attach my name to designs that might possibly inspire future geeks like myself. The impact of a character's look or signature is so important, especially in media so dependent on visual styles such as comic books and movies. 

Beetlejuice's striped suit, Lilly's evil wedding gown from Legend, Wednesday Addams' collared dress -- these looks have become iconic and part of our collective subconscious, and they began with fashion and costume designers bent on thinking outside the box.

What do you expect to learn at FIDM? I expect to learn more of the actual hands-on skills I will need to improve my craft and sculpt it into a lifelong career. I look forward to the immersion into new ideas and styles, so I can further inspire my own creativity. I want to be able to bring my talents from the level of an amateur fan to that of someone who can do justice to the characters and images others have created. 



Just Accepted Merchandise Marketing Student Has Been Teaching in Japan for Two Years

456713_10150634801102891_531202890_9362227_491496076_oFull Name: Misty Ahmadi

Age: 23

Hometown: Laguna Niguel, CA

Previous College History: B.A. in Psychology from UC Berkeley

FIDM Major: Professional Designation, Merchandise Marketing

FIDM Campus and Start Date: LA Campus, October 2012

Admissions Advisor: Joleen Harris

Tell us a bit about yourself. Like so many others, fashion was always been an interest of mine. I loved playing dress up, which lead to my interest in sewing. I also spent a lot of time sketching and painting. 

These hobbies led way into following designers, trends, and, eventually, marketing campaigns. While at UC Berkeley, I was able to take several classes on different aspects of marketing and I was instantly hooked. I owe a lot to my marketing professor for believing so much in a non-business major student.

Right after graduation, I moved to Japan to teach English. I have been so fortunate to call Japan my home for the past two years. I’ve had a truly amazing time living abroad and meeting people from so many countries. My students are hilarious, mischievous, and lively, to say the least! By living in Japan, I have been able to witness a foreign consumer market first hand. 

It’s been really interesting seeing retail companies such as UNIQLO trying to branch out globally, much like GAP or H&M has done. I owe to this experience my desire to continue working in a foreign environment. I’m a big collector of specialty magazines and photo books.  Inspiration can come from pretty much everywhere and I love having reference material from around the world.

What are your proudest accomplishments so far? Getting accepted to FIDM definitely ranks high in regards to my proudest accomplishments. It’s extremely reassuring to get accepted into your dream program! I’m also extremely proud of my participation in the JET (Japanese Exchange and Teaching) Programme. I’ve been teaching English to adorable elementary and junior high school students for the past two years in Kobe, Japan. 

It was very unnerving to move to a foreign country where I knew no one and didn’t speak the native language. Luckily, this job has been so much fun and I’ve been able to meet so many interesting students and teachers. Living abroad has definitely made me more independent, more culturally aware, and more determined to achieve my personal goals.

What made FIDM right for you? Simply put, FIDM matches my expectations of a marketing program. Professionals currently in the field teach classes and others who share similar types of passions surround you. There are a lot of opportunities for hands-on learning. The locations of the campuses are ideal for anyone who is interested in fashion.

The faculty, staff, and students I have had the pleasure of interacting with so far have all been so pleasant and it just really sets the stage for a fantastic program.

Describe your entrance project. I had to act as a store owner, describing not only the typical customer, but also five complete ensembles that the store would carry. Inspired by my time abroad, I created a shop that carried fashion collections inspired by different countries. I focused this particular collection around Japan. Each of the looks in the collection were inspired by famous cities in Japan and each ensemble was made up of brands that were famous in both the US and Japan, or specially made in Japan. 

The “typical customer” I was buying for was heavily inspired by where I saw my female friends being in a few years time: powerful professionals, working in urban settings, reflecting back on their time abroad, and looking for ways to keep their connections between countries strong.

What are your career goals? I want to work for either an international brand/retail store in the marketing or buying department or work at an international advertising agency in the future. The idea of marketing on a global scale is so exciting!

What do you expect to learn at FIDM? I want to gain knowledge in current marketing trends, terminology, practices, and business relations. I want to be immersed in both the fundamental terminology and business practices of marketing, but I also want to be exposed to the quickly changing world of fashion. I’m looking forward to some really interesting and thought-provoking presentations from FIDM’s faculty.



Just Accepted Apparel Industry Management Student Owns Urban Wear Line R-me

412559_10150747854607398_377857712397_9439589_1993980595_oFull Name: Damir Gajiani

Age: 23

Hometown: OC/LA

FIDM Major: Apparel Industry Management

Previous College History: Cal State Fullerton

Admissions Advisor: Rose Mendez

Tell us a bit about yourself. At a very early age I was introduced to urban fashion companies such as Akademics, Sean John, Karl Kani, and many others. In the sixth grade my dad bought me an Akademics signature brown and orange color scheme t-shirt which sparked my interest in the field. Soon, I began shopping in stores buying more clothes similar in style. I wear these brands because they offer a special look and style that adequately expresses my individuality.

However, I realized fashion was more than just nice clothes. It is a way to be more comfortable in your skin as well as represent a lifestyle. My fascination evolved from buying and wearing clothes to acquiring certain shirts solely as collectibles. One of my most admired collectibles is a shirt by LRG, which depicts a silhouette of a man reaching out to a microphone. The shirt embodies a message that if one desires something in life they have to reach out and try to grab it. That is the way one can make a dream into a reality.

My hobbies include listening to hip-hop/rap music, reading magazines, playing basketball, hanging out with friends, and shopping for fly clothes. My interests are everything to do with hip-hop culture and looking fly (wearing nice clothes and learning about style). Everything is a inspiration to me but the biggest ones would be music, life experiences, and art.

What are your proudest accomplishments so far? My proudest accomplishments to date are getting my brand, R-me, in the hands of respected people in the music industry such as Lupe Fiasco, Dj Quik, and Mac Miller, plus many more. I'm also proud of creating the Mic Ring (pictured), a jewelry fashion piece that demonstrates music and fashion being parallel to one another.

What made FIDM right for you? FIDM is well known for providing students with the education and skills needed to succeed in the fashion industry. Pursuing a fashion career has always been my dream and I know FIDM will give me the skill sets necessary to achieve this goal.

Describe your entrance project. It was line sheets of my clothing line, calibrations I have done (Rock Da Bells official concert t-shirts, KIIS-FM book covers, etc.), and promotional products such as flyers, stickers, posters, and promo t-shirts. It featured all of the accomplishments I have achieved in my clothing line and future goals.

What are your career goals? After graduating from FIDM, I hope to use my education to manage and design my clothing brand and also continue to grow my father’s manufacturing company to its full potential. I want to take my brand from graphic t-shirts to a full line of apparel including knits, jeans, jackets, jewelry, and more.

I want to combine art and fashion together in a way that attracts people to my brand as one of their favorites, and to supply my brand to retailers. I also want to use my brand to sponsor concerts, skate events, musicians, athletes, and art galleries to raise awareness of pressing issues in society today. My goal is to get the proper education needed to successfully design my clothing company and take it to the next level by hopefully making it a strong part of street culture and hip-hop.
What do you expect to learn at FIDM? The education to run and structure my clothing line so it is set up for success. I expect to learn new technology that can be used to innovate.

Follow R-me on Twitter @rmeclothing



Just Accepted Interior Design Student Wants to Host Her Own Show on HGTV

Picture 2Full Name: Gwyn Salcedo

Age: 28

Hometown: Newport Beach, CA

Prior College: Cal State University, Fullerton

FIDM Major: Interior Design Professional Designation

FIDM Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Susan Pope

Tell us a bit about yourself. Growing up in a strict Vietnamese household, I wasn’t allowed to do much outside of the house, so at a very young age, I found myself thinking of new ways to improve my interior living space and make it reflective of my personality and taste.

I didn’t have much freedom to do what I wanted, but I was fortunate that my parents allowed me to paint and decorate my room however I pleased. I didn’t realize it at the time, but they allowed me more freedom than I gave them credit for; they allowed me to use my bedroom walls as a blank canvas, and designing and decorating became my form of self-expression.

Although I’ve always enjoyed interior design, I never thought that I could make it a career for myself. I started college with my parent’s dream of becoming a doctor, only to quickly realize that I was not a fan of being a science major, and it clearly didn’t like me, either. So after graduating from Cal State Fullerton with a degree in Psychology, I accepted a job in business marketing because it was the perfect mix of business (a.k.a. financial stability) and creativity. 

But after spending seven years of working in the marketing industry, I realized that it wasn’t enough of a creative outlet for me and I needed more. I believe everything happens for a reason, and although I wish I pursued interior design at a younger age, I’m happy that I’m pursuing it now.

These days, you’ll find me painting the walls and decorating my first home that I share with my husband and dog, watching interior design shows on HGTV (until my better half forces me to change the channel), and sharing my love for interior design with my family and friends by inviting them over for dinner.

What are your proudest accomplishments so far? It has been a long road, but I’m proud that I made the decision to pursue a career in something that I’m truly passionate about. I’m shocked that I’m actually taking this leap, but I know it’s the right thing for me because I haven’t been this happy and excited in a very long time!

What made FIDM right for you? I immediately fell in love with the interiors of the LA and OC campuses of FIDM the moment I walked inside.  The beautiful and well-designed space made me feel at home, and it also inspired me to do and learn more. While touring the campus, I learned that instructors at FIDM not only teach classes, but also work in the industry, and it was important to me that my instructors are current and up-to-date with industry standards. 

I believe that to be the best, you must surround yourself with the best, and I can’t think of anything better than to be around that all day long.

Describe your entrance project. For my entrance project I was required to design a residential living room space, complete with a color scheme that included small samples of materials, fabrics, and paint. While browsing tonline for inspiration, I saw a set of throw pillows that were a bright turquoise and chartreuse green. The bold colors brought me to a fun place, but also brought feelings of relaxation and calmness. Immediately, the colors brought back memories of blue skies and green trees from my travels, and I decided to incorporate that in my design. What’s better than feeling like you’re on vacation everyday in your very own living room?

I love taking old things and mixing them with new and modern pieces for an eclectic but cohesive style. I started off with the floors by using old reclaimed wood in a herringbone pattern for an Old World feel, such as the floors that you would see at the apartment that you stayed at while exploring Rome. I paired the floors with a neutral paint color and curtains to allow light in the room and keep it airy. 

The furniture consists of a couch and chairs that were a simple and modern style in an ivory color with tufting for texture. The turquoise and chartreuse green throw pillows offered a bold splash of color. I included accessories, such as an antique Louis Vuitton trunk repurposed as a coffee table and a collection of décor, that was purchased while traveling abroad. And last but not least, I included a world map wall decal as a focal point on the main wall. The overall theme represents the world traveler, and the design brings back memories of being on vacation.

What are your career goals? I would love to inspire others with creative ideas and help make their house feel more like a home. My ultimate goal is to have my own interior design show on HGTV and reach out to a broad audience on ways to improve and style their home.

What do you expect to learn at FIDM? I hope to learn everything that an interior designer should know and more! I’m looking forward to connecting with the FIDM community and learning from those who are working in the industry.

Follow Gwyn on Twitter @GwynSalcedo



Congratulations to the Karen Kane Little Black Dress Challenge Winners!

Karen Kane awards first place to Joshua Christensen

This year's FIDM DEBUT Runway Show featured a glamorous collection of Little Black Dresses designed by the eleven graduating students in FIDM's third year Advanced Study DEBUT program. The students worked with famed designer and FIDM Alumna Karen Kane, who chose three winning designs to be featured in an upcoming collection. "I thought it would be really interesting to give students a classic item, like the little black dress, and see how each would interpret such a timeless style," explained Karen. "It was fun to see what they came up with--sequins, open shoulders, embellishments. No two dresses were alike. It was really nice to see the wide range of creativity behind each dress." All three winning dresses will be produced under the Karen Kane label.

Karen Kane is sold in most major department stores and over 550 specialty boutiques across the country. Karen serves on the Advisory Board at FIDM, and generously offers The Karen Kane Scholarship, providing one student the opportunity to pursue his or her dreams in the fashion industry each year. "The campus is totally different and the curriculum has evolved in so many ways, yet some of the best instructors (like Mary Stephens--who taught me!) are still there," said Karen. "It's always inspiring to see how passionate and enthusiastic FIDM Students are."

First place winner Joshua Christensen’s design

Second place winner Tracy Moore's design


Third place winner Wensi Michelle Gao's design



Just Accepted Visual Communications Student is Finally Pursuing Her Passion

Lydia_Yun_Profile_PictureFull Name: Lydia Yun

Age: 25

Hometown: Irvine, CA

FIDM Major: Visual Communications

Start Date: July 2012

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I'm a recent college graduate stepping into a completely new industry. It has always been just a "what if" idea of mine to do something I'm actually good at and enjoy. My true labor of love includes creating things with my hands and captivating those, like myself, with clever and unique ideas brought to life. I love to see my work on display and admired by others.

What are your proudest accomplishments so far? Applying to FIDM fits right up there on my list of accomplishments. It took a lot of courage and strength to completely step out of the traditional career route to follow a path lead by pure passion.

What made FIDM right for you? FIDM consists of many features that make it right for me. The small classes would give students like me an opportunity to work closely with the instructors. Also, the resources that are available on campus can certainly be beneficial.

Describe your entrance project. My entrance project was inspired by Anthropologie's unique way of using space to captivate wandering eyes. The first part of my project showed how simple the repetition of commonly used shapes can create a innovating wallpaper-like pattern. My interior and exterior displays were inspired by a spring theme, which consist of key descriptions such as growth, bloom, floral, colors, and more.

The interior design comprised of wooden pallet boxes, potted plants, metal water buckets, and lightbulbs -- altogether forming all the essential needs for growing. As for my exterior design, I used spools of thread that were attached to the displayed outfits, arranged to emphasize the the current floral collection.

What are your career goals? My career goal is to ultimately utilize my skills and talents in visual displays and set designs.

What do you expect to learn at FIDM? I expect to learn many skills and traits from FIDM. I hope it will open many doors of opportunity.



FIDM Student and Grads' Work Featured on Vogue Italia

F3ec2292-6ac5-4f6d-8973-2bcac0247590_IMGBeauty Industry Merchandising & Marketing Student Olivia Martinucci recently did the makeup on a photoshoot for the brand Kid Dangerous. Little did she know that a photo from that shoot would be published on the Vogue Italia website.

The photographer, Neave Borzagi, is a Graduate of FIDM's Graphic Design Program and the stylist Jessica Ozette is a Merchandise Marketing Alumna. "The beauty industry is truly amazing," says Olivia. "I am so proud to say that I am part of this circle."



Just Accepted Graphic Design Student is an Award-Winning Artist

IMG_5037Just Accepted 18 year-old Graphic Design Student Quinn Palmer is already selling his artwork on his website, THESK.IN. His incredible digital creations have also won national art competitions.

"Because I'm working on my artwork with a spin towards the business aspect, FIDM really stood out to me as a school that's very up-to-date in the industry and could also train me in the aspects of business I need to make my company really take off."

Read the entire interview on FIDM's Daily Blog.



Catching Up With 2010 Designer of Tomorrow VisComm Scholarship Winner

Picture 1Name: Brooke Michelle Mumford

Major and Grad Year: Visual Communication, Summer 2012

Hometown: Houston

Scholarship won: DOT Visual Communication Scholarship for 2010

How did you feel upon hearing that you had won? I felt like I was at the top of a roller coaster.

What are your proudest accomplishments so far? Lugging all of my supplies on the first day.

What are your career goals? I'd love to become a stylist for a magazine company.

How has FIDM helped prepare you for your career? The curriculum and teachers aided me to boost my career.



Just Accepted Digital Media Student is an Award-Winning Video Maker

FIDM picJust Accepted Digital Media Student Daniel Franco was attracted to FIDM's curriculum and atmosphere. He liked the fact that his major would be a priority "from the get-go."

"So far, my proudest accomplishment has been recieving an award from AAA for a PSA I did in school. Out of all of southern California, my video was one of the 25 best. To think that someone thought my work was worthy of being top anything was an honor."

Read the entire interview at FIDM's Daily Blog.



Just Accepted Fashion Design Student Has a Clothing Business With His Sister

MeFull Name: Remington Johnson

Age: 26

Hometown: Irvine, CA

Previous College: Cal Poly San Luis Obispo - Architecture

FIDM Major: Fashion Design

FIDM Campus and Start Date: Orange County Fall ‘12

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself. I grew up playing a lot of sports. I lived in Lake Tahoe, NV during grade school and was on the ski team for many years. In high school, I played football, basketball, and volleyball. I went to Cal Poly San Luis Obispo to study architecture. I also joined the Cal Poly men’s club volleyball team. After a few years I took some time off. I moved to Mammoth Lakes for the winter and was a ski instructor.

Although I played a lot of sports, I still had to be fashionable. I always had to have the newest, craziest looking shoes or cleats. In football I had the visor, white gloves, and silver shoes that reflected like mirrors. If you went skiing with me you probably wouldn’t lose me. I’m a huge fan of neon colors on the slopes. Other than sports I enjoy art. I love painting, drawing, mixed-media art, sculpture, furniture, and computer graphics.

What are your proudest accomplishments so far? My senior year I received Scholar Athlete of the Year for University High School in Irvine. Since I was a jock, I thought the “manly” thing to do with art was to become an architect. Over the past year I have realized that I love fashion a lot more than architecture.

My sister and I started a business six months ago called He Had Swagger… and She Sparkled. We take donated or used items and upcycle or revamp them into more fashionable things. Our website features some of our items, but most of it can be seen at the Huntington Beach Art-a-Faire on Fridays.

I really enjoy the flexibility to design what I want. One week I’ll graffiti on shoes and the next I’ll use men’s button down shirts to make a dress. The best part about it is that everything is one of a kind.

What made FIDM right for you? Through my business I have realized there is so much more to learn about fashion business and design. For weeks I was going to the library and checking out books to teach myself. I ran out of books and I want more of a hands-on learning experience. I would also like advice and critiques from professionals. FIDM offers me that and so much more.

Describe your entrance project. I got my inspiration from the saying “lips sewn shut.” For my inspiration I took a 2’ x 3’ piece of glass and used mixed media art. I used papier-mâché to make a half-face on one side using scraps of poems, music, and colored paper. The other half I painted the face using lipstick. The lips were formed using pictures of lips and sewn shut with ribbon.

For the illustrations I based each one on a function or trait of lips. Kiss, Paint/Lipstick, Expression, Form, Seal/Close, and Pierced. For most of the looks I used strips of fabric to tie and sew the pieces to the body. I used fleshy tones with colors that “pop” to accentuate parts, just like lips.

What are your career goals? I want to one day design my own line. I also want to grow the outreach of my business to help people struggling with addiction, depression, and suicide. I know firsthand that life doesn’t always have a direct path and may come in the form of a blessing in disguise. I just want to help people struggling see that and realize it’s never too late to start over.

What do you expect to learn at FIDM? I want to learn about the different types of materials, methods of construction, and how to achieve the best fit. I would like to be more efficient at patternmaking. I also look forward to growing artistically. There are so many things, I could go on for a while.



Meet 2011's Visual Designer of Tomorrow Scholarship Winner

8-20-12Name: Taylor Mansfield

Major: Visual Communications

Campus and Grad Year: Los Angeles, 2013

Hometown: Naperville, IL

Scholarship won: FIDM's National Scholarship Competition, Visual Designer of Tomorrow

How did you feel upon hearing that you had won? I couldn't believe it at first. Once my advisor repeated herself a few times, it hit me. I fell to the ground and started crying. I was completely overwhelmed. I couldn't wait to call my parents and tell them the news.

What are your proudest accomplishments so far? I'm proud that I have been able to maintain good grades in all of my classes and impress my teachers by putting all my effort into homework and projects.

What are your career goals? I would love to be an event planner someday; that is my dream job. However, I would also love to be a Visual Merchandiser or work on runway shows.

How has FIDM helped prepare you for your career? Many of my classes (sketching, trends, computer courses, survey of VCOM, etc.) will be very useful once I graduate. I will be able to apply everything I learn in the real world. Instructors have given me outstanding recommendations and my career advisor has helped me with my job search.



Just Accepted Visual Communications Student Wants to Design Windows and Concert Stages

IMG_2518Seventeen year-old high school junior Francisco Villasenor has already made his school's drumline, was voted Associated Student Body Leadership Class Secretary, and now he has been accepted to FIDM's Visual Communications Program. The Calexico, California resident will attend the San Diego campus in the fall of 2013.

"My career goals would be to work for a major designer designing campaigns or window displays, or work for a big artist designing their concert stages. I expect to learn the necessary skills required to carry out a successful career."

Read the entire interview at FIDM's Daily Blog.



FIDM San Diego Students Compete in Live Draping Contest for Princess Project RUNWAY

Picture 2
FIDM San Diego Students recently had the opportunity to participate in the Princess Project RUNWAY Event. Five Fashion Design Students competed in a live draping contest at this annual event benefiting The Princess Project, which serves San Diego high school girls who might not otherwise be able to afford a prom dress and accessories.

A talented team of local style experts decided the winners, including Gordana Gehlhausen from Project Runway. The FIDM San Diego Students included Xylina Lim, Ryan Poole, Angeline Minocci, Lena Lollis, and winner Allan Huang.

View a gallery of photos at Ocean Sparrow Productions.



Just Accepted Student Worked on Fashion Week New Orleans

Picture 1Folsom, Louisiana native Kayla St. Blanc will be entering the Merchandise Product Development Program this summer. The high school senior recently worked on Fashion Week New Orleans. "I saw on Twitter that they were in need of interns," she says. "I sent  my bio, scheduled an interview, and hopped on board the FW NOLA team and we together created an unforgettable event."



IMPD Student Learns How to Design & Produce Fashion for the French Consumer

ImpdstudentTwenty-one year old FIDM Student Nicole Guerboian recently presented her International Manufacturing & Product Development (IMPD) Graduate Thesis Project to her fellow students, FIDM Faculty and Staff, and fashion industry professionals. She was one of thirteen students in the year-long, specialized program that included trips to Paris, Milan, and Hong Kong as they learned how to design for The Cherokee Group, an American lifestyle brand, targeting a French consumer.

Read Nicole's impressive story!



Vote for Two FIDM Alumni Who Are Top 20 Finalists in National Retail Contest

Vote for FIDM Alumni in This is Retail Contest 380px

Two FIDM Alumni are finalists in a national contest called “This is Retail,” sponsored by the National Retail Federation.  Merchandise Marketing Alumna Carla Santiago and Apparel Industry Management Alumnus Miguel Urias submitted videos about their personal experiences in the retail industry. They have been selected as two of 20 national finalists and they need your help to win up to $25,000!

Visit now to vote! You may vote up to 10 times for Carla and 10 times for Miguel every day. The first round of voting is April 3 - April 8.

Click here to vote for FIDM Alumna Carla Santiago who works at Brighton:

Click here to vote for FIDM Alumnus Miguel Urias who works at Password Athletics:

Carla, a buyer at Brighton, and Miguel, founder of Password Athletics and a Marine who served two tours of duty, worked with two FIDM Digital Media Students H.J. Chong and Bobby Cohen to film, edit, and develop the videos for the contest. The first place winner will receive $25,000, the second place winner will receive $15,000, and the third place winner will receive $10,000.

If both videos continue to be selected among the top 10 and top five finalists, there will be THREE different voting periods. Make sure to check back to see if Carla and Miguel continue to be selected as among the top 10 and top five finalist.

Read more about this contest on the Blog.



Merchandise Product Development Students Visit Paige Denim & Joe's Jeans

Nearing the end of our tour, I'll be honest, we were all a little tired but still excited to visit our last two companies. Before we visited Paige and Joe's we went to tour a wash house which actually was super neat! Again, everything we learn in class really does exist! (and I don't mean to sound dumb, but in class it's always hard to visualize what exactly it is you are learning!) We got to see everything from laser printing, to PFD's (prepare for dye), to lab dips and washing. For me, the laser printing was the coolest thing to see. They put a design/pattern into illustrator which then lasers it onto whatever they put in this machine. They were very generous at this wash house so I got to take some pictures of what we saw :)



Jeans before they're dyed or printed on








Before laser design





Once we were done at the wash house we headed over to Paige Denim in Culver City.


When we arrived, yet another FIDM Alumna Lara  (who works in PR), gathered us all and took us on a tour of the entire building. Compared to Levis, Guess, and 7 For All Mankind this office was on the smaller side, but still big! We got to hear from someone in every department. I found it interesting how many people from each different company had something similar to say which was, as simple as it sounds,  just to be open.  If you're close minded you may not reach your ultimate goal. Being open minded and taking that unexpected left turn, in some weird way, will most likely end up taking you to you back to your initial right turn plan. P.S, all the girls at Paige were super friendly! The office has such a great, family oriented vibe! 


Last stop... Joe's Jeans! This visit was particularly cool because we actually got to meet the CEO of the company, Marc Crossman, who was super friendly and showed us around the building which is where they do most everything. Along with Marc were two other girls, Antoinette and Alejandra. Side note - SO many employees at Joe's went to FIDM!

What I really loved about this company was that they all really do work as a team. We were told Joe is always in the office making sure everything is going smoothly and is very involved in his company which is nice to hear! Much like the other tours, we were shown each department from pattern making and sourcing, to PR and production. Again, everyone at this company was more than welcoming to us and so friendly! 


And that's a wrap! Our amazing and eventful journey has come to an end! This experience really opened my eyes as to how much hard work goes into making just one garment, let alone a whole collection, as well as maintaining a successful company. They all have such drive, passion, and focus and are seriously inspiring. Seeing them makes me so motivated and excited to go out and start working!

-Janessa Landeen



Merchandise Product Development Students Visit Guess & 7 For All Mankind

Today marked day 2 of our tour! We started off early in the morning at Guess Inc. and let me just say we all fell absolutely in love with their campus. The building was stunning with a modern design and with tons of beautiful art. When we arrived, we were walked up to a conference room with glass windows all around that looked down over all the design desks with fabric and inspiration boards sprawled around. In the conference room there were goodies at each seat for us to take with us (so sweet!) We were then presented with a video on the history of Guess which was so inspiring!


Once we were finished in the conference room we were taken around the building and our first stop was the in-house laundry and finish lab. We got to talk with Beau Lawrence, Director of Product Development (and FIDM Alumni) and got the lo-down of what his duties are and how he made his way up. We were then shown a demo of how whiskering and sanding on denim is done and got educated on the entire wash process which was so interesting! Unfortunately much of what we saw was not allowed to be photographed.

Something that really stuck with me when I asked Beau if he could give us one piece of advice, was to "be flexible." Basically what he meant in so many words, was you may have your mind set on one specific goal, which is great, however in this industry you always need to be ready to make a left turn when you were initially preparing to make a right, which I really do believe is true.

From there we got the opportunity to talk with Charles Sands, Head of Men's Design, (and FIDM Alumni) where we were shown the inspiration board for Spring 2013 - so amazing. Charles was incredibly inspiring because he has accomplished so much thus far at such a young age. He was very honest with us about how the fashion industry is not easy, and you truly have to be passionate and love what you do.

After the first half we got to eat with all the employees at their in-house cafeteria/restaurant (so tasty!) then were shown the company's mock stores which are basically fake stores that are created and designed for all the Guess stores around the world to "mock" so they all end up looking the same.  Seeing the Guess headquarters was an amazing experience, and to say the least, I would love to work there! :) 


One last thing I forgot to mention, when we were talking with the HR Director she told us that when you come in for an interview, show your personal style - use common sense. Most employers in the fashion industry won't want you showing up in a business suit. You want to put your best foot forward and always have a positive attitude to show them that you are up for anything and willing to take on any and all tasks. Thought I'd pass that piece of advice on to everyone :)  

Once we finished at Guess we headed over to 7 For All Mankind. Again, much of what we saw was not allowed to be photographed. When we arrived we were shown around their offices and manufacturing facility by a guy named Ryan who was also a FIDM Alumni. (I'm telling you, so many of the people we met were FIDM Alumni's!)



This is where they do all their sewing, cutting, embroidery, etc. Seeing this was really cool because learning what we do in class for Product Development is one thing, but actually seeing it in person is a whole other exists in real life, not just a book! After we were done with this tour we headed back to their conference room, asked a few questions, and got a really cool portfolio case!


Back to Downtown LA we go again where we headed to dinner at Bottega Louie! Let me just paint a small visual for you....

Ten of us leaving our last tour, herding on a small bus, all exhausted. Cut to 5 minutes later, almost everyone on the bus sleeping. But once we arrived at the restaurant, got situated and put some food in our bellies, everyone came back to life! Man, how food can change everything! 



To be continued...



-Janessa Landeen



New Graphic Design Portfolios and a Special Digital Media Event on

Check out what’s new on the Blog:

It’s portfolio week on the Blog and we're showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment Graduates! Check out the portfolio gallery here.

Graphic Design/Entertainment Grad Nicole Antonian Designed Live-Action Movie Posters for her Favorite Disney Films

Graphic Design/Entertainment grad Nicole Antonian presented her final portfolio last week. One of her favorite projects was a modern day, live-action entertainment campaign she developed for five of her “all-time favorite” Disney films: Tinker Bell, Snow White, The Little Mermaid, Beauty and the Beast, and Sleeping Beauty. Read more about Nicole on the Blog here.

FIDM Students Get 50 Percent Discount for "Sounds Like Music," An Event for Digital Media Students & Pros on March 25

Known for his innovative approach to sound design and music composition, sound professional Diego Stocco will be conducting a special presentation along with composer, Nat Evans, at an upcoming networking event hosted by The Art of Music– an event series dedicated to the “criminally overlooked specialty of music for film, TV, video games and other media.”

FIDM Students get a 50 % discount on tickets (original price is $20.00) using the promo code “FIDM” at checkout.  Read more about this great event on the Blog here.

New Portfolio: Graphic Design/Branding Grad Lauren Corallo Hired as Jr. Graphic Designer upon Graduation

While earning her Graphic Design degree with an emphasis on Branding at FIDM, Lauren Corallo also worked as an intern at Undefeated Creative, a creative studio founded by FIDM Alumni in downtown Los Angeles. The firm specializes in graphic design, digital media, branding, marketing, e-commerce, photography, and social media management with a focus on the fashion and entertainment industries.

Read more about Lauren on the Blog here.



Merchandise Product Development Students Visit Levi Strauss on Day 1 of the Denim Study Tour

Wow, where do I even begin. Today was the first day of the Denim Tour and I can't even tell you what an amazing time we all had. This was my first time visiting San Francisco and let's just say I had a great first impression of the city and all it has to offer. We started bright and early at the FIDM San Francisco campus!

                        For those of you who haven't been, it is totally different than the campus in LA; definitely more quaint. However they are in the center of everything; Barney's across the street, Armani Exchange and Macy's next door, and Forever 21 down the street (talk about convenient shopping ;-)). We got to take a look at their library and let me tell you, it is absolutely to die for! Not to say our library at the LA campus isn't amazing, but the one in San Fran is modern, bright, and has amazing views of the city! (P.S. The whole 8th floor of the library is now in use as three separate condos, kind of cool!) 


Next up, Levi Strauss!


When we first arrived at the Levi campus, I was in complete awe. It exceeded every expectation I could have had. Sprawling acres of beautiful trees, large brick buildings, glass windows, and employees dressed considerably casual (most in Levi's of course!).




Once we landed in the lobby, we were greeted by a wonderful lady, Lynn Downey, Levi Strauss's historian who then led us into a "top-secret" room which contained Levi jeans dating all the way back to 1880 (the oldest pair of jeans - so cool!). Lynn shared an abundance of her knowledge with us, including how Levi Strauss & Co came about. I wish I could share all we learned today, but I wouldn't know where to begin or end! Unfortunately much of what we saw today was not allowed to be photographed, but here are some photos that I can share with you :)








After the amazing presentation by Lynn, we were lucky enough to eat inside the Levi headquarters at their cafeteria, which was so tasty! Tostadas, salad, burgers, sandwiches, and an assortment of drinks? Wouldn't mind working there!


The second part of our eventful day was a presentation by Senior Design Director of Women's Levi Brand, Jill Guenza, who was an absolute pleasure to meet! Now, this was probably my favorite part. I can't get into much detail, however, we had the great fortune and opportunity to have a peek at the Fall 2013 collection and boy let me tell you, it was such a treat (better than any kind of shopping spree, chocolate, candy, or treat you can think of!).


As our lovely tour came to an end, we did what most people would do in our situation...went shopping in the Levi Strauss store located conveniently in the lobby!


And that concludes day 1! After a fabulous, exciting, and eventful's back to LA where we continue our journey!




To be continued...


-Janessa Landeen

FIDM Merchandise Product Development Student



Vote for FIDM Graphic Design Student in Design Competition

00cf79b7b07c00d8c633e1f3ef4c7945Graphic Design Student and FIDM Tumblr blogger Angelica Villegas is in competition to design the cover of PlayStation Access Magazine.

"What better way to illustrate the world domination of gaming than with a play on the renowned commercial that introduced the revolutionary Macintosh® computer to the world?" asks Angelica.

Vote here through April 5, 2012.



Just Accepted Fashion Design Student is Transitioning From College Athlete to Designer

155265_10150313617540640_689490639_15739040_6837317_nFull Name: Katharine Seto

Age: 22

Hometown: Irvine, CA

Year in School: Senior Year at Bryn Mawr College in Pennsylvania

FIDM Major: Fashion Design

FIDM Campus and Start Date: LA Campus, October 2011

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I grew up in California and I have spent the last four years going to Bryn Mawr College just outside Philadelphia. I chose to leave California because I was given a chance to play soccer and get substantial playing time as a freshman. Over the last four years, I was given the chance to grow up and grow out of being an athlete and into being a more creative person.

I am a fine arts major right now and scheduled to graduate in May. Right now I am working on my senior thesis. For it, I am printing fabrics and making handbags out of them.

What are your proudest accomplishments so far? I have had the chance to work in New York City for a private label company that did work for companies like White House Black Market and Saks' Men's Department.

What made FIDM right for you? I think FIDM is the right one for me because I am originally from California and I have had the chance to spend four years in Pennsylvania and I have found that I ultimately want to be back in California.

Describe your entrance project. My entrance project was inspired by the idea of a California winter. Lucky for us, California does not have seasons like the east coast does and I love this. The color scheme was based upon pastels with baby blue linens, light pink chiffons, and minty green linings.

What are your career goals? In the end, I hope to be the head designer of a major fashion company. I also would not be opposed to starting my own company if the opportunity came up.

What do you expect to learn at FIDM? Going to FIDM, I expect to learn pattern making, construction, and marketing my finished product.



The Story of Just Accepted FIDM OC Student Lauren Bowyer Will Inspire You

313372_240459379325185_100000833735270_613050_2927280_nSixteen year-old high school junior Lauren Bowyer is a Just Accepted Student for Visual Communications. The Orange County native hopes to be a successful fashion stylist and considers getting into FIDM one of her proudest accomplishments. She is also living with Type 1 Diabetes:

"In August of 2010, I suddenly found out I had Type 1 Diabetes. I was in the ICU for three days. Prior to my diagnosis, I suffered from depression because of all the changes I went through. I have made my medical complications part of my daily routine and am coping with my disease. My story is unique because I have turned my life around in a positive way. My aunt went to FIDM and I am looking forward to following in her footsteps!"

Read the entire interview at FIDM's Daily Blog.



Denim Study Tour Kicks Off Next Week--Follow It All on the Blog!

421726_10150689616667853_718927852_11458042_454225531_nHey, everyone, my name is Janessa! This is my first go at writing a blog post for FIDM, so I'm super excited!

I'm currently finishing off my third quarter of Merchandise Product Development (yay!). Coming into the Winter quarter I was graciously invited to be apart of the Premier Product Development Group, which was created for Product Development students who are high achievers and recommended by their teachers. In this group, we get really cool opportunities such as the one I'm about to let you in on!

Next week, 10 members of the group will have the opportunity to visit some of the most successful denim companies in the industry, meet with professionals, and get a priceless behind-the-scenes experience of what goes into running a successful denim company.

Most of us are arriving in San Francisco early in the morning next Tuesday (the 20th), however we officially kick off the Denim Study Tour bright and early on Wednesday! We head back to L.A. Wednesday night and finish the week off in the heart of Downtown. I will be updating everyone on what's going on throughout this process!

Check back next week for pictures, updates, and more :)

-Janessa Landeen


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