Students

Apr

04
2012

Just Accepted Student Worked on Fashion Week New Orleans

Picture 1Folsom, Louisiana native Kayla St. Blanc will be entering the Merchandise Product Development Program this summer. The high school senior recently worked on Fashion Week New Orleans. "I saw on Twitter that they were in need of interns," she says. "I sent  my bio, scheduled an interview, and hopped on board the FW NOLA team and we together created an unforgettable event."

Apr

04
2012

IMPD Student Learns How to Design & Produce Fashion for the French Consumer

ImpdstudentTwenty-one year old FIDM Student Nicole Guerboian recently presented her International Manufacturing & Product Development (IMPD) Graduate Thesis Project to her fellow students, FIDM Faculty and Staff, and fashion industry professionals. She was one of thirteen students in the year-long, specialized program that included trips to Paris, Milan, and Hong Kong as they learned how to design for The Cherokee Group, an American lifestyle brand, targeting a French consumer.

Read Nicole's impressive story!

Apr

03
2012

Vote for Two FIDM Alumni Who Are Top 20 Finalists in National Retail Contest

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Two FIDM Alumni are finalists in a national contest called “This is Retail,” sponsored by the National Retail Federation.  Merchandise Marketing Alumna Carla Santiago and Apparel Industry Management Alumnus Miguel Urias submitted videos about their personal experiences in the retail industry. They have been selected as two of 20 national finalists and they need your help to win up to $25,000!

Visit www.RetailMeansJobs.com/vote now to vote! You may vote up to 10 times for Carla and 10 times for Miguel every day. The first round of voting is April 3 - April 8.

Click here to vote for FIDM Alumna Carla Santiago who works at Brighton: http://ow.ly/a3xVr

Click here to vote for FIDM Alumnus Miguel Urias who works at Password Athletics: http://ow.ly/a3y2k

Carla, a buyer at Brighton, and Miguel, founder of Password Athletics and a Marine who served two tours of duty, worked with two FIDM Digital Media Students H.J. Chong and Bobby Cohen to film, edit, and develop the videos for the contest. The first place winner will receive $25,000, the second place winner will receive $15,000, and the third place winner will receive $10,000.

If both videos continue to be selected among the top 10 and top five finalists, there will be THREE different voting periods. Make sure to check back to see if Carla and Miguel continue to be selected as among the top 10 and top five finalist.

Read more about this contest on the FIDMDigitalArts.com Blog.

Mar

27
2012

Merchandise Product Development Students Visit Paige Denim & Joe's Jeans

Nearing the end of our tour, I'll be honest, we were all a little tired but still excited to visit our last two companies. Before we visited Paige and Joe's we went to tour a wash house which actually was super neat! Again, everything we learn in class really does exist! (and I don't mean to sound dumb, but in class it's always hard to visualize what exactly it is you are learning!) We got to see everything from laser printing, to PFD's (prepare for dye), to lab dips and washing. For me, the laser printing was the coolest thing to see. They put a design/pattern into illustrator which then lasers it onto whatever they put in this machine. They were very generous at this wash house so I got to take some pictures of what we saw :)

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Jeans before they're dyed or printed on

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Before laser design

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After

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Once we were done at the wash house we headed over to Paige Denim in Culver City.

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When we arrived, yet another FIDM Alumna Lara  (who works in PR), gathered us all and took us on a tour of the entire building. Compared to Levis, Guess, and 7 For All Mankind this office was on the smaller side, but still big! We got to hear from someone in every department. I found it interesting how many people from each different company had something similar to say which was, as simple as it sounds,  just to be open.  If you're close minded you may not reach your ultimate goal. Being open minded and taking that unexpected left turn, in some weird way, will most likely end up taking you to you back to your initial right turn plan. P.S, all the girls at Paige were super friendly! The office has such a great, family oriented vibe! 

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Last stop... Joe's Jeans! This visit was particularly cool because we actually got to meet the CEO of the company, Marc Crossman, who was super friendly and showed us around the building which is where they do most everything. Along with Marc were two other girls, Antoinette and Alejandra. Side note - SO many employees at Joe's went to FIDM!

What I really loved about this company was that they all really do work as a team. We were told Joe is always in the office making sure everything is going smoothly and is very involved in his company which is nice to hear! Much like the other tours, we were shown each department from pattern making and sourcing, to PR and production. Again, everyone at this company was more than welcoming to us and so friendly! 

 

And that's a wrap! Our amazing and eventful journey has come to an end! This experience really opened my eyes as to how much hard work goes into making just one garment, let alone a whole collection, as well as maintaining a successful company. They all have such drive, passion, and focus and are seriously inspiring. Seeing them makes me so motivated and excited to go out and start working!

-Janessa Landeen

Mar

26
2012

Merchandise Product Development Students Visit Guess & 7 For All Mankind

Today marked day 2 of our tour! We started off early in the morning at Guess Inc. and let me just say we all fell absolutely in love with their campus. The building was stunning with a modern design and with tons of beautiful art. When we arrived, we were walked up to a conference room with glass windows all around that looked down over all the design desks with fabric and inspiration boards sprawled around. In the conference room there were goodies at each seat for us to take with us (so sweet!) We were then presented with a video on the history of Guess which was so inspiring!

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Once we were finished in the conference room we were taken around the building and our first stop was the in-house laundry and finish lab. We got to talk with Beau Lawrence, Director of Product Development (and FIDM Alumni) and got the lo-down of what his duties are and how he made his way up. We were then shown a demo of how whiskering and sanding on denim is done and got educated on the entire wash process which was so interesting! Unfortunately much of what we saw was not allowed to be photographed.

Something that really stuck with me when I asked Beau if he could give us one piece of advice, was to "be flexible." Basically what he meant in so many words, was you may have your mind set on one specific goal, which is great, however in this industry you always need to be ready to make a left turn when you were initially preparing to make a right, which I really do believe is true.

From there we got the opportunity to talk with Charles Sands, Head of Men's Design, (and FIDM Alumni) where we were shown the inspiration board for Spring 2013 - so amazing. Charles was incredibly inspiring because he has accomplished so much thus far at such a young age. He was very honest with us about how the fashion industry is not easy, and you truly have to be passionate and love what you do.

After the first half we got to eat with all the employees at their in-house cafeteria/restaurant (so tasty!) then were shown the company's mock stores which are basically fake stores that are created and designed for all the Guess stores around the world to "mock" so they all end up looking the same.  Seeing the Guess headquarters was an amazing experience, and to say the least, I would love to work there! :) 

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One last thing I forgot to mention, when we were talking with the HR Director she told us that when you come in for an interview, show your personal style - use common sense. Most employers in the fashion industry won't want you showing up in a business suit. You want to put your best foot forward and always have a positive attitude to show them that you are up for anything and willing to take on any and all tasks. Thought I'd pass that piece of advice on to everyone :)  

Once we finished at Guess we headed over to 7 For All Mankind. Again, much of what we saw was not allowed to be photographed. When we arrived we were shown around their offices and manufacturing facility by a guy named Ryan who was also a FIDM Alumni. (I'm telling you, so many of the people we met were FIDM Alumni's!)

 

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This is where they do all their sewing, cutting, embroidery, etc. Seeing this was really cool because learning what we do in class for Product Development is one thing, but actually seeing it in person is a whole other story...it exists in real life, not just a book! After we were done with this tour we headed back to their conference room, asked a few questions, and got a really cool portfolio case!

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Back to Downtown LA we go again where we headed to dinner at Bottega Louie! Let me just paint a small visual for you....

Ten of us leaving our last tour, herding on a small bus, all exhausted. Cut to 5 minutes later, almost everyone on the bus sleeping. But once we arrived at the restaurant, got situated and put some food in our bellies, everyone came back to life! Man, how food can change everything! 

 


 

To be continued...

 

 

-Janessa Landeen

Mar

22
2012

New Graphic Design Portfolios and a Special Digital Media Event on FIDMDigitalArts.com

Check out what’s new on the FIDMDigitalArts.com Blog:

It’s portfolio week on the FIDMDigitalArts.com Blog and we're showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment Graduates! Check out the FIDMDigitalArts.com portfolio gallery here.

Graphic Design/Entertainment Grad Nicole Antonian Designed Live-Action Movie Posters for her Favorite Disney Films

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Graphic Design/Entertainment grad Nicole Antonian presented her final portfolio last week. One of her favorite projects was a modern day, live-action entertainment campaign she developed for five of her “all-time favorite” Disney films: Tinker Bell, Snow White, The Little Mermaid, Beauty and the Beast, and Sleeping Beauty. Read more about Nicole on the FIDMDigitalArts.com Blog here.

FIDM Students Get 50 Percent Discount for "Sounds Like Music," An Event for Digital Media Students & Pros on March 25

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Known for his innovative approach to sound design and music composition, sound professional Diego Stocco will be conducting a special presentation along with composer, Nat Evans, at an upcoming networking event hosted by The Art of Music– an event series dedicated to the “criminally overlooked specialty of music for film, TV, video games and other media.”

FIDM Students get a 50 % discount on tickets (original price is $20.00) using the promo code “FIDM” at checkout.  Read more about this great event on the FIDMDigitalArts.com Blog here.

New Portfolio: Graphic Design/Branding Grad Lauren Corallo Hired as Jr. Graphic Designer upon Graduation

While earning her Graphic Design degree with an emphasis on Branding at FIDM, Lauren Corallo also worked as an intern at Undefeated Creative, a creative studio founded by FIDM Alumni in downtown Los Angeles. The firm specializes in graphic design, digital media, branding, marketing, e-commerce, photography, and social media management with a focus on the fashion and entertainment industries.

Read more about Lauren on the FIDMDigitalArts.com Blog here.

Mar

21
2012

Merchandise Product Development Students Visit Levi Strauss on Day 1 of the Denim Study Tour

Wow, where do I even begin. Today was the first day of the Denim Tour and I can't even tell you what an amazing time we all had. This was my first time visiting San Francisco and let's just say I had a great first impression of the city and all it has to offer. We started bright and early at the FIDM San Francisco campus!

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                        For those of you who haven't been, it is totally different than the campus in LA; definitely more quaint. However they are in the center of everything; Barney's across the street, Armani Exchange and Macy's next door, and Forever 21 down the street (talk about convenient shopping ;-)). We got to take a look at their library and let me tell you, it is absolutely to die for! Not to say our library at the LA campus isn't amazing, but the one in San Fran is modern, bright, and has amazing views of the city! (P.S. The whole 8th floor of the library is now in use as three separate condos, kind of cool!) 

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Next up, Levi Strauss!

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When we first arrived at the Levi campus, I was in complete awe. It exceeded every expectation I could have had. Sprawling acres of beautiful trees, large brick buildings, glass windows, and employees dressed considerably casual (most in Levi's of course!).

 

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Once we landed in the lobby, we were greeted by a wonderful lady, Lynn Downey, Levi Strauss's historian who then led us into a "top-secret" room which contained Levi jeans dating all the way back to 1880 (the oldest pair of jeans - so cool!). Lynn shared an abundance of her knowledge with us, including how Levi Strauss & Co came about. I wish I could share all we learned today, but I wouldn't know where to begin or end! Unfortunately much of what we saw today was not allowed to be photographed, but here are some photos that I can share with you :)


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After the amazing presentation by Lynn, we were lucky enough to eat inside the Levi headquarters at their cafeteria, which was so tasty! Tostadas, salad, burgers, sandwiches, and an assortment of drinks? Wouldn't mind working there!

 

The second part of our eventful day was a presentation by Senior Design Director of Women's Levi Brand, Jill Guenza, who was an absolute pleasure to meet! Now, this was probably my favorite part. I can't get into much detail, however, we had the great fortune and opportunity to have a peek at the Fall 2013 collection and boy let me tell you, it was such a treat (better than any kind of shopping spree, chocolate, candy, or treat you can think of!).

 

As our lovely tour came to an end, we did what most people would do in our situation...went shopping in the Levi Strauss store located conveniently in the lobby!


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And that concludes day 1! After a fabulous, exciting, and eventful day...it's back to LA where we continue our journey!

 

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To be continued...

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-Janessa Landeen

FIDM Merchandise Product Development Student


Mar

15
2012

Vote for FIDM Graphic Design Student in Design Competition

00cf79b7b07c00d8c633e1f3ef4c7945Graphic Design Student and FIDM Tumblr blogger Angelica Villegas is in competition to design the cover of PlayStation Access Magazine.

"What better way to illustrate the world domination of gaming than with a play on the renowned commercial that introduced the revolutionary Macintosh® computer to the world?" asks Angelica.

Vote here through April 5, 2012.

Mar

14
2012

Just Accepted Fashion Design Student is Transitioning From College Athlete to Designer

155265_10150313617540640_689490639_15739040_6837317_nFull Name: Katharine Seto

Age: 22

Hometown: Irvine, CA

Year in School: Senior Year at Bryn Mawr College in Pennsylvania

FIDM Major: Fashion Design

FIDM Campus and Start Date: LA Campus, October 2011

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I grew up in California and I have spent the last four years going to Bryn Mawr College just outside Philadelphia. I chose to leave California because I was given a chance to play soccer and get substantial playing time as a freshman. Over the last four years, I was given the chance to grow up and grow out of being an athlete and into being a more creative person.

I am a fine arts major right now and scheduled to graduate in May. Right now I am working on my senior thesis. For it, I am printing fabrics and making handbags out of them.

What are your proudest accomplishments so far? I have had the chance to work in New York City for a private label company that did work for companies like White House Black Market and Saks' Men's Department.

What made FIDM right for you? I think FIDM is the right one for me because I am originally from California and I have had the chance to spend four years in Pennsylvania and I have found that I ultimately want to be back in California.

Describe your entrance project. My entrance project was inspired by the idea of a California winter. Lucky for us, California does not have seasons like the east coast does and I love this. The color scheme was based upon pastels with baby blue linens, light pink chiffons, and minty green linings.

What are your career goals? In the end, I hope to be the head designer of a major fashion company. I also would not be opposed to starting my own company if the opportunity came up.

What do you expect to learn at FIDM? Going to FIDM, I expect to learn pattern making, construction, and marketing my finished product.

Mar

13
2012

The Story of Just Accepted FIDM OC Student Lauren Bowyer Will Inspire You

313372_240459379325185_100000833735270_613050_2927280_nSixteen year-old high school junior Lauren Bowyer is a Just Accepted Student for Visual Communications. The Orange County native hopes to be a successful fashion stylist and considers getting into FIDM one of her proudest accomplishments. She is also living with Type 1 Diabetes:

"In August of 2010, I suddenly found out I had Type 1 Diabetes. I was in the ICU for three days. Prior to my diagnosis, I suffered from depression because of all the changes I went through. I have made my medical complications part of my daily routine and am coping with my disease. My story is unique because I have turned my life around in a positive way. My aunt went to FIDM and I am looking forward to following in her footsteps!"

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Mar

13
2012

Denim Study Tour Kicks Off Next Week--Follow It All on the Blog!

421726_10150689616667853_718927852_11458042_454225531_nHey, everyone, my name is Janessa! This is my first go at writing a blog post for FIDM, so I'm super excited!

I'm currently finishing off my third quarter of Merchandise Product Development (yay!). Coming into the Winter quarter I was graciously invited to be apart of the Premier Product Development Group, which was created for Product Development students who are high achievers and recommended by their teachers. In this group, we get really cool opportunities such as the one I'm about to let you in on!

Next week, 10 members of the group will have the opportunity to visit some of the most successful denim companies in the industry, meet with professionals, and get a priceless behind-the-scenes experience of what goes into running a successful denim company.

Most of us are arriving in San Francisco early in the morning next Tuesday (the 20th), however we officially kick off the Denim Study Tour bright and early on Wednesday! We head back to L.A. Wednesday night and finish the week off in the heart of Downtown. I will be updating everyone on what's going on throughout this process!

Check back next week for pictures, updates, and more :)

-Janessa Landeen

@JanessaMarieL

Mar

08
2012

DECA FIDM Challenge 2011-2012

Participants in FIDM's DECA Challenge were tasked to help to further the awareness and understanding of sustainability in textile related products by creating a runway worthy garment using previously used fabrics or garments. Participants then created a marketing campaign focusing on sustainable fashion. The cost of materials to create the garment could not exceed $20. Challenge participants then made presentations to FIDM executives and instructors via videos posted on YouTube.

After evaluating all entries, FIDM has announced the top 3 entries:

 

First Place: Southwest Career and Technical Academy - Mikayla Marrujo, Cassidy Simpson, Valeria Martinez (shown above)

Second Place: Apponequet High School - Brian Catalano, Stefan Lundberg, Alex Misodoulakis

Third Place (Tie): Encinel High School - Emani Pollard, Troy Clinton, Brittany Benedetto and Southwest Career and Technical Academy - Sheila Diezmo, Gaby Jauregui

The top three teams will be recognized on stage at DECA's International Career Development Conference in Salt Lake City. The grand prize winning team will be awarded a travel stipend to attend the International Career Development Conference.

Mar

08
2012

Just Accepted Visual Communications Student is Performing at Carnegie Hall This Spring

108_1382Just Accepted Visual Communications Student Marissa Choy is a leader at her San Francisco high school, artist, and singer who will be performing with her choir at Carnegie Hall this spring. The high school junior hopes to one day work as a top stylist or fashion editor at a high profile magazine.

"I hope that FIDM can broaden my understanding of the more technical side of fashion, as well as help me use my creative skills and apply them to fashion. I want to learn how technology is used in fashion, and how to communicate with others in the industry."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Mar

06
2012

Just Accepted Jewelry Design Student is a Champion Ice Skater

FIDMJust Accepted Jewelry Design Student Mackenzie Joy Ellsworth is a standout student at her high school in Sacramento and is a competitive ice skater.

"I am about to graduate from the International Baccalaureate Program at Mira Loma High School in Sacramento, CA. I just attended National Synchronized Ice Skating Championships in Worcester, Massachusetts with my team Sierra Storm. We were ranked 12th in the nation by the US Figure Skating Association!

Despite my seemingly busy life, I have always found time for my jewelry. When all of my other interests have faded and changed, jewelry has remained constant in my life. I started making jewelry when I was 11 years old with the help of an American Girl book on how to make paper clip jewelry. By the time I was 13, I had begun selling my jewelry to friends and family.

I haven't stopped since and I have enjoyed every second of my progress. I have moved on from paper clip jewelry to learning how to do beadwork and even solder metal with a master jeweler."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Mar

05
2012

Just Accepted Fashion Design Student Wants to be a Children's Fashion Designer

DSC01050Full Name: Paige Baldwin

 Age: 23

 Hometown: Salt Lake City, UT

 FIDM Major: Fashion Design

 FIDM Campus and Start Date: Los Angeles, Fall 2012

 Admissions Advisor: Kristen Chocek

Tell us a bit about yourself. I'm a new mom, covered in mashed-up bananas, divulging myself in my online store. I love the opportunity I have to stay home with our son, and focus on my new business, thanks to my loving fiance. I find myself constantly obsessing with ideas for new clothes and paying an unnatural amount of attention to the details in many of my own clothes. When I'm not playing house or sewing my soul away, I can often be found in yoga class, which is my ultimate escape.

What are your proudest accomplishments so far? My son, Nixon, is by far my proudest accomplishment. It is amazing to watch him grow and discover something new every day; he is the motivation behind most of what I do. A few other things that I feel proud of include my Etsy shop, OAKscarves, and a charity project that I have started for our local Ronald McDonald House.

These things allow me to get some of my ideas out in "the real world" as well as help others. And, of course, being accepted to FIDM is also amongst these other accomplishments. This will be the next stepping stone along the path of something great to come!

What made FIDM right for you? I believe that FIDM can give me more than just the technical skills that I need, and this is why it is my primary choice over many others. The abundant resources here give me all the tools necessary to become successful in the fashion industry. Most importantly, emphasis is placed on teaching the skills that I will need to be successful in my future work environment.

I will be exposed to an extensive fashion community, and the direct involvement that FIDM has with the fashion trade will be instrumental in my ability to network with others in my field of interest. I also love the emphasis that is placed on encouraging its students to be creative. It is this encouraging nature that proves to me this is where I will learn to become successful in the fashion industry and be able to achieve my goal of becoming a children's fashion designer.

Describe your entrance project. The application included an inspiration page and six sketches. My inspiration page was a collection of natural colors, like turquoise, tan, and coral, and children from Africa, mixed with new runway fashions. I used this inspiration page to create a collection of three girls' and three boys' outfits for an approximate age group of 8-12 years. I would compare the style of these outfits to a style you might find at Anthropologie.

What are your career goals? My hope is that by becoming a successful children's fashion designer, I will one day have the privilege of traveling to underdeveloped communities to make clothes for the children in those communities, while learning about their culture and environment. I then want to use the influences of their cultures as inspiration to create new clothing design. I believe it is very important to use the talents you were given to help others, even if it is in a small way.

What do you expect to learn at FIDM? I am excited to learn how properly sketch my designs and present them, draft up patterns, and, in general, learn how to formerly present a lot of my creativity in a way that others can wear and enjoy!

Follow Paige on Twitter @oakscarves.

Mar

01
2012

FIDM Grads Talk to Students About Their Careers as Honeydew Intimates Designers

12031j_MPD Premier Group_DSC_6443Honeydew Intimates Designers and FIDM Grads Meredith Grier (center) and Claudia Chioda (left) addressed a special group of FIDM Students last week about their paths to success, plus they gave a sneak peek at Honeydew's beautiful upcoming collection.

Launched in 2002, Honeydew Intimates is one of the leading intimate apparel brands, available at Nordstrom, Dillard's, and Bloomingdale's. How does someone pursue a job there? If you follow Meredith's advice, you become an expert at being persistent. But, of course it must first be backed up with experience and a superior education.

12031j_MPD Premier Group_DSC_6447-EditMeredith graduated in December 2010 with a degree in Merchandise Product Development and has been working in the industry for a year. As a student, she heeded the advice of her FIDM Instructors and got internships in the field of her interest. She worked as a stylist and as an assistant at an activewear company, where she gained valuable technical experience. She then turned her focus towards the intimate apparel industry and began to pursue Honeydew Intimates. Every time she updated her portfolio, she notified the owner of Honeydew. After repeated contacts with the company, she was called in for an internship. Ninety days after she started, she was offered a position as Assistant Designer. Her latest designs were recently featured on renowned trend forecasting site Stylesight, and will be sold at Nordstrom and Dillard's. She impressed upon the students the importance of learning fit, construction, fabrication, and draping at FIDM.

Claudia Chioda graduated from FIDM's Fashion Design Program in 2006, and worked at several different well-known fashion brands before landing her job at Honeydew Intimates. She interned at BCBG and Shag Downtown, where she gained a wide range of fashion industry experience. Shag hired her upon graduation, then she went to Lily et Cie, followed by James Jeans in Vernon. She has now been at Honeydew for the last two years.

Meredith said, "My education at FIDM was so amazing. It absolutely prepared me for what I'm doing now."

FIDM's Premier Product Development Group has special access to guest speakers and networking opportunities throughout the year. Academically superior students qualify to join this exclusive group.

Mar

01
2012

Merchandise Product Development Student Meets Designer Betsey Johnson

P2150697Merchandise Product Development Student Susie Vargas recently had the opportunity to attend MAGIC, where she met designer Betsey Johnson. "I was given the opportunity through the Premier Product Development Group and I learned a lot!" she says. "I feel like I really got to fully understand the process of selling your product and how much effort and thought is put in to it." Susie attended seminars and a lecture from author Charlotte Smith. "We were also able to attend a fashion show which was really fun! It was also an amazing opportunity to network," she adds.

"I was able to have a quick meet and greet with Betsey Johnson and was able to take a picture with her -- I was so excited and nervous! I told her that I was a student at FIDM and that I admired her work." Susie, who is a huge fan of the designer, says that FIDM has given her opportunities she never could have imagined, including internships at BCBG and Halston. 

"FIDM has just been so amazing because I honestly feel like the instructors, staff, and department really want you to succeed because they are all so helpful and provide the students with so many resources!" she says. Susie will graduate in June and aspires to be an assistant designer for a denim company or for the women's contemporary market and eventually develop her own brand.

Mar

01
2012

Just Accepted Fashion Design Student is a Talented Artist

IMAG1038_wonderJust Accepted Fashion Design student Dina Dennaoui taught herself to draw six years ago and now has an incredible portfolio of digital illustrations. Her love of art translated to a passion for fashion.

"I chose to apply to FIDM because, I believe, given my interests and dedication that FIDM is an ideal school for me. I'm passionate about fashion design and no other school has really captured my heart as much as FIDM did. I was impressed with how actively the school encourages students to be dedicated to their field of study through all the wonderful opportunities, and the many connections the school had with the actual fashion industry. I truly felt that this would be the best school for me."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Feb

24
2012

Just Accepted Interior Design Student Inspired by FIDM Alumni Parents

IMG_48500Just Accepted Interior Design Student Elizabeth Jabs has known about FIDM her entire life. Her parents are both FIDM Graduates (who met while in college) and own United Interiors, a company that employs Alumni. The Chino Hills, California native will start her studies at the Orange County campus this Fall.

"Both of my parents are Alumni from FIDM so I was automatically interested from all of their comments on how amazing the school is. But as I researched the school, I found out that it has so much to offer to me and has all that I need to be successful. When I took a tour of the Orange County campus I was astounded at the complexity and how different the campus was. I knew as soon as I set foot in the doorway that it was the school for me.  Looking at the classrooms, the libraries and everyone at FIDM who wants to help you succeed, I was so excited to learn more and start my career in interior design."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Feb

21
2012

Top 10 2012 News Stories about FIDM & The Entertainment Industry

BeyonceTalk about being "on location!" FIDM's L.A. Campus is strategically placed in the heart of the Entertainment industry. Our students and grads have many unique opportunities to work with, learn from, and even design for, some of the industry's hottest movers and shakers. If these recent news items are any indication, it's going to be an amazing year!

10. Grad Who Worked on Dexter and Lie to Me Nominated for Costume Designer's Guild Award

9. FIDM Students Attend a Conversation with Martin Scorcese and Private Screening of Hugo

8. Drew Barrymore Wears Scarf by Alumna Chan Luu

7. Project Runway Season 9 Stars Visit FIDM

6. Grad Hosts HGTV's Design on a Dime

5. Top Hollywood Costume Designer Mona May Visits the L.A. Campus and Meets with Students

4. Alumna Is Contestant on NBC's Fashion Star

3. Grad Is Textile Artist for Girl With the Dragon Tattoo Movie

2. Alumna Worked on Oscar-Nominated Film The Artist

1. Beyonce Wears Dress by FIDM Grad Monique Lhuillier

Update: A recent FIDM Grad is credited at a Costume Design intern on The Hunger Games!

Feb

21
2012

Just Accepted Fashion Knitwear Design Student Wants to be a Head Designer

MypictureFull Name: Shelby Raye Bryant

Age: 22

Hometown: Encinitas, CA

FIDM Major: Fashion Knitwear Design

FIDM Campus and Start Date: LA, October

Admissions Advisor: Jamie Westfall

Tell us a bit about yourself. I am a self-taught knitter and seamstress who has been creating things my whole life. I am nature-obsessed and am constantly sourcing inspiration from natural textures, colors, and patterns. I love surfing, running, painting in watercolor, and making things!

What are your proudest accomplishments so far? I've done lots of custom product sewing while working with design companies and individuals. I've also become accomplished with dying and spinning yarn and screen printing fabric and other textiles.

What made FIDM right for you? The location and specific program for knitwear is what drew me to FIDM.

Describe your entrance project. My entrance project was a new take on the southwest theme. I used my favorite color palate of turquoise, brick red, mustard, grey, and black to color my modern take on the southwest. I used

What are your career goals? I want to become a head designer for a company eventually. I am extremely interested in working for a company like Patagonia or North Face. I want to work for a company that promotes an active, healthy, and environmentally friendly lifestyle.

What do you expect to learn at FIDM? I hope to gain an in-depth knowledge of material, technology, and design. I am excited to build on my passion and grow into the designer I aim to be.


Feb

20
2012

Just Accepted Fashion Design Student is Following in Her Aunt's Footsteps

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Full Name: Epic Hemmy Darbani

Age: 18

Hometown: Irvine, CA

Year in School: Senior

FIDM Major: Fashion Design

Campus and Start Date: Orange County, Fall 2012

Admissions Advisor: Joleen Harris

Tell us a bit about yourself. I have a great sense of appreciation for art and design. I am people oriented, I love my family and friends, and I also love to meet new people and interact with them. I am a hard-working person and once my mind is set on what I want to do, I put everything into it. I come from a rich culture full of art and design, and growing up with this background and also my family full of artists and designers, has motivated me in this path of design and fashion.

I grew up with not just the notion of fashion, but the great blessing of my aunt who is a fashion designer herself, and has inspired me greatly to follow her footsteps. All my life, I have watched my aunt be able to stand in front of the mirror and produce grace and elegance with the simplest of applications. I want very much to be able to bring this ability to people in general, in an effort to make them feel good themselves in their clothing.

What are your proudest accomplishments so far? During my sophomore year in high school, I was chosen among all of the aspiring artists at my school to have my own art exhibit. People came each day for two weeks to observe my sketches and designs and hundreds of people from different countries, backgrounds, and schools (including important people with legitimate art backgrounds showed up.) This was where I first got my motivation and encouragement to follow a serious path in fashion design.

When it was over, people left me notes and comments about what they thought overall. It was an amazing feeling reading comments coming all the way from professionals to little girls in elementary or middle school telling me that when they grew up they wanted to be this good at their drawing and that I had inspired them. My other most singular accomplishment would be getting accepted at FIDM.

What made FIDM right for you? Going into my freshman year as I started to think about my future after high school, I began to do my research to see if there were any good fashion schools available in California. The first thing that popped up on Google was FIDM, and after numerous times visiting the website, looking at pictures, reading about it, and watching the DEBUT videos on the website and on YouTube, I knew in my heart that instant that FIDM was going to be exactly what I wanted. I know for a fact that not only is FIDM going to help me in the upcoming years, but it will be there for me in my career as well. I know that I will be able to turn to FIDM for answers and help not only as a student, but also as a professional.

Also, when I realized in my research that FIDM has four locations in California, I found that significant because I feel that it could be important to be able to interact with different professionals in different academic environments, providing an even broader spectrum of opinions and design perspectives and opportunities for growth. Also, most importantly, from my very first interaction with FIDM, I was always treated well by a warm and friendly staff who always answered my questions quickly and throughly.

Describe your entrance project. My entrance project began with making an inspiration board that included my ideal theme, color blending, and textures that go well together. Ever since I was a little girl, I have been fascinated by a classy, elegant, and graceful look, and from this season's Vogue Paris, I put together the gowns and clothes all on one board, then gathered some pieces here and there (such as 3D flowers and other enhancements) that would go with some gowns. Using that inspiration board, I sketched out six different ideal gowns from what I had just made.

After sketching them, I put them together into a scrapbook where next to every sketch was the detail used in that gown including such components as fabrics, shoes, accessories, sequins, diamonds, etc.

What are your career goals? My career goal is to ultimately have my own clothing line and own boutique. My passion for design varies so much that I want to create everything from evening gowns to children’s clothes and wedding dresses.

What do you expect to learn at FIDM? I expect to learn everything that I need to know about fashion and how to bring my creations to life, from sketching to sewing to presenting to the world. And most importantly, I want my experience at FIDM to give me the self-confidence to become the successful, motivated fashion designer I have always dreamed I would be!

Feb

08
2012

Just Accepted Merchandise Marketing Student is a World-Class Gymnast

Picture 1Full Name: Liselle Kitchens

Age: 19

Hometown: San Ramon, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: San Francisco, Spring; Los Angeles, Fall.

Admissions Advisor: Gina Garcia

Tell us a bit about yourself. I am a very enthusiastic individual who truly loves the fashion industry. As a shopping addict, I'm a sucker for a cute pair of shoes. I am always a hard worker with a positive attitude and strive for my goals. For the past 11 years of my life, Acrobatic Gymnastics has been my passion. I have dedicated most of my life to this sport and I am very excited to close that door and open a new one at FIDM.

What are your proudest accomplishments so far? I've been competing in Acrobatic Gymnastics, nationally and internationally, for 11 years. At an elite level, I placed 8th at the 2010 World Age Group Championships in Poland. I have also competed in Russia, Great Britain, and Switzerland. All have these competitions and travels have given me amazing memories and accomplishments. Getting into FIDM was also an amazing accomplishment.

What made FIDM right for you? FIDM just felt "right!" It is the perfect place to push myself in the right direction and toward the fashion industry. I knew during my first visit that FIDM would bring out my creativity and give me the knowledge to succeed in my career.

Describe your entrance project. Originally, I thought I wanted to major in Visual Communications. For my window display project, I put together outfits for a winter-themed Urban Outfitters. For my indoor display, I showed off a coat from Express. And for my circle, square, triangle project, I put together this collage of Jeffery Campbell Lita boots of all the different patterns and colors the shoe comes in. When I went in for my acceptance interview, my projects reflected my product-driven charisma. So, I then decided to switch to Merchandise Marketing.

What are your career goals? I want to be a fashion buyer for a well-known company or even a personal shopper. I am a shopping addict and would love to get paid to do it.

What do you expect to learn at FIDM? I expect to learn the ins and outs of the fashion industry. With my major being Merchandise Marketing, I am excited to learn about my love for the "product" and take steps toward my career. I am excited to be learning from such a prestigious school with teachers who actively work in the industry.

Follow Liselle on Twitter @LiselleK

Feb

07
2012

FIDM Students Attend a Conversation with Martin Scorsese and Private Screening of Hugo

Hugo-movie-poster-3LA Entertainment Set Design & Decoration Instructor Denny Dugally was able to share an incredible film experience with FIDM Production & Set Design Students: a private screening of Paramount Pictures and GK Films' Hugo, followed by a conversation with Director Martin Scorsese.

Hugo has received 11 Academy Award nominations including a Best Director nomination for Mr. Scorsese. In addition, Dugally had FIDM Students work as extras on the Lifetime Television show The Client List, where Dugally is the production designer.

Feb

01
2012

Winners Announced for Cotton, Inc. Tree Draping Contest

11283j_Draping  Trees_DSC_2710Congratulations to the winners of the Cotton, Inc. Tree Draping Contest. Aileen Coyle, Thorunn Ivarsdottir, and Anna Hansen were awarded a total of $1500 for their winning design—a cotton dragon, in honor of the year of the dragon.

Held in Grand Hope Park on January 18, the contest challenged students in teams of three to creatively draped a tree with 6-8 yards of provided muslin. Prior to the competition students were offered a free cotton draping workshop at the Loft, and were given the opportunity to dye the fabric.

On the day of the competition, students were allowed to bring scissors, tape, rulers, pens, needles and thread, and anything anything else that fit into a 6” x 6” container provided by FIDM. The trees were randomly assigned to each group.

Points were awarded by a final judging panel made up of one industry representative and one staff representative, determining 50% of the total points. The other 50% was comprised of a viewers' choice vote. 

The contest was offered as part of the launch of the Cotton Club, a new club open to all FIDM Students.

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Congratulations to all the students who entered the contest: Emily Powell, Bianca Brown, Josue Michicol, Nicole Guerboian, Ariel Carroll, Nina Escobedo, Sung Jung Hong, Sunmi Kim, Bokhee Kim, Breanna Broach, Alicia Czerwiec, Bernadette Lansing, Melissa Liu, Chasun Lee, Maria Plaza, Natasha Endrei, Catherine Belgiano, Elizabeth Zaragoza, Kara Pelletier, Brenna Pelletier, Amanda Hosler, Jordan Miller, Tammi Agasi, Alex Ramirez, Guadalupe Tlatenchi, Leo Juarez, Jaime Garcia, Erin Martini, Krista Osborne, and Erin Beaudoin.

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Feb

01
2012

Just Accepted Visual Communications Student is a Senior at Seton Hall University

WhitneyJust Accepted Visual Communications Student Whitney Wood is an Orange County native who is currently a senior at Seton Hall University, where she played basketball for three years. She hopes to be an entertainment journalist or stylist after attending FIDM.

"I feel that FIDM will push me creatively in ways that no other university can. I believe that FIDM will help me accomplish my goals and aspirations. I know people who graduated from FIDM and have nothing but wonderful things to say."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jan

25
2012

Just Accepted Fashion Design Student Interns With Zandra Rhodes

Ally_1150Just Accepted Fashion Design Student Ally Greven is currently interning for the famed designer Zandra Rhodes at her Solana Beach studio.

"FIDM Los Angeles is where I need to be to pursue my dreams and career of being a designer and/or stylist. I've known for forever that I've wanted to go to FIDM for college, and after years of investigating, I really saw how FIDM helps their students with their goals and that really won me over."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jan

23
2012

Just Accepted Merchandise Marketing Student Co-Owns OC Boutique

DSC_0302Just Accepted Merchandise Marketing Student Kailee Hardy is only 17, but she already co-owns The Dress Exchange, a prom and pageant consignment boutique, with her mom. She hopes to pursue a career as a buyer and wouldn't mind being a future Miss America.

"Ever since my freshman year of high school, I knew that I was going to have a career in an industry that expressed creativity. I excelled in my art classes and instantly found my niche. I love that FIDM not only has a pretty pink interior, but that they are so accepting of your background and understand that the fashion industry is for anyone who has an eye for it. Another quality that sets FIDM apart from any other school is that there is nothing else like it! It really is the Harvard of fashion and is a perfect fit for me!"

Read the entire story on FIDM's FashionClub.com Daily Blog.

Jan

20
2012

Just Accepted Visual Communications Student Wants to Design Window Displays

Kendallphoto-6Just Accepted Visual Communications Student already has a B.A. from UCLA, studied at Parsons and abroad in Florence, and has run her own calligraphy business for the last two years. She hopes to one day create window displays for retail giants such as Barneys New York or Louis Vuitton.

"In college I had interned with Event Planners, Fashion Stylists, and UCLA's Marketing Department as well as studied Art and Fashion History and Fine Art while studying abroad my Junior year in Florence, Italy. It wasn't until I came across FIDM's Visual Communications major that everything just "clicked" and I knew this was the career path for me. The field combines all of my creative interests and I couldn't be more excited!"

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jan

19
2012

FIDM Student Featured in VOGUE ITALIA

374362_10150492352113751_56914348750_8613553_809161181_nCurrent FIDM Student Michael Kuluva, the fashion designer behind the women's label Tumbler & Tipsy, was just featured in VOGUE ITALIA (pictured). A professional figure skater who toured 40 countries, Michael launched his line in 2009, and has been featured in more than 100 publications and media.

"This cool and colorful collection is distinctive, but never repetitive," says Michael, who has nearly 10,000 Facebook fans and his Twitter accounts, @tumblerandtipsy and @michaelkuluva, and an active blog. "It is not just a line of clothing, it's a collection of art, it's an embodiment of chic fashion in the modern world and a representation of a lifestyle that's fun, bold, luxurious, and daring." 

Jan

18
2012

Just Accepted Graphic Design Student Wants to Own Design Agency

ErikaJust Accepted Graphic Design Student Erika Kelly will start pursuing her dreams this summer at the Orange County campus. The high school senior, who has already designed a logo for her church and created a magazine as part of her entrance project, was an instant fan of FIDM.

"The welcoming atmosphere at FIDM is what made FIDM right for me. I enjoy working in a place where I feel welcome instead of intimidated. I expect FIDM to help me get out of my shell and help me speak in front of a large crowd. I also expect to learn how to improve my skills with Photoshop and drawing designs."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jan

09
2012

Just Accepted Fashion Design Student Has a Jewelry Company

Picture 2Just Accepted Fashion Design Student Jademoon Seltz is already designing and selling her jewelry through Wicked Treasurez.

"My mind is set in a world of creativity. Since early childhood I have been attracted to activities that allow me to express myself. These activities have shaped who I am in different ways. I am a performing and competition dancer. I also have a love for the culinary arts. Music is another area of interest and has strongly impacted my life. I have grown up playing the piano, singing, writing, and recording myself and others."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Dec

31
2011

Visual Communications Student Wants to be a Creative Director

FidmJunior high school student Regan Gillotte hopes to one day work as a Visual or Creative Director for a company that she loves. After seeing FIDM Instructor Ron Pastucha's work for a recent Locale OC magazine photo shoot, Regan solidified her decision to be student at FIDM. The San Clemente resident will attend the Orange County campus in 2013, studying Visual Communications.

" The environment at FIDM seemed a perfect fit from my first visit. I have never seen a school so dedicated to helping its students succeed. FIDM is the only school I found with  the perfect educational tools to help me succeed in this industry."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

 

Dec

27
2011

Winners Announced for the Pasadena Magazine FIDM VisComm Competition

FIDM displays 057(2)For the second year, FIDM Visual Communications Students were recently challenged by Pasadena Magazine to create visual displays in four Pasadena stores (Macy’s, Whole Foods, Barnes & Noble, and the Pasadena Convention Center), with the theme of “Reasons to Love Pasadena”. 

Photographs of all four teams’ designs are featured in the December 2011 issue the magazine and the winning team’s installation will be featured in the magazine in January 2012.

The members of the winning team, Sasha Lewis, Megan Sveum, and Dylan Thomas each won $500, for a total of $1,500 in cash and prizes. Their design of stacked suitcases was at the Pasadena Convention Center, celebrating travel and tourism in Pasadena. Their victory was announced at a reception at Macy’s Pasadena, where the 2012 Tournament of Roses® Rose Queen & Royal Court were the models in an Eileen Fisher fashion show.

The judging panel was comprised of Brian Dyches, International President of the Retail Design Institute; Daryn-Reid Goodall, a nine-time Emmy nominee and current Set Decorator for Disney’s Shake It Up!; and Timothy Opsomer, Vice President of Visual Merchandising and Store Planning for MGM Resorts International.

Dec

26
2011

Just Accepted Interior Design Student Wants to Design Movie Sets and Homes

Madelaine27Mansfield, Texas native Madelaine Southerland is excited to move to Los Angeles and study Interior Design in hopes of a career designing movie sets and homes.

"My proudest accomplishment so far is getting accepted into FIDM! FIDM is right for me because it will give me an insight of how the industry actually works."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Dec

17
2011

Just Accepted Merchandise Product Development Student is Launching a Clothing Line

JonathanphotoJust Accepted Merchandise Product Development Student Jonathan Teller, who will be attending the Orange County campus, is inspired by the surf and action sports industry and is already working on his own clothing line.

"I believe success is all about doing what you love and quite frankly I don't think any other school in the nation can provide the opportunity and experience that FIDM can. I will be stoked to go to school every day."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Dec

15
2011

Visual Communications Students Take Study Tour to NYC

UnnamedLast week, a group of FIDM Visual Communications Students took a Study Tour to New York City, which included visits to showrooms and retail flagships. VMSD Magazine wrote an article about their appointment with Saks Fifth Avenue's Senior VP of Visual Merchandising and Store Design Harry Cunningham (a FIDM Advisory Board member) and his team, at the famed flagship store.

"The panel – which included Matt Reed, vp, visual merchandising; Richard Fosdick, director/visual for women’s, men’s, kids and home; and Adam Carmichael, director of store design (who was also named the PAVE Rising Star 2011 two day earlier) – was extremely hospitable and open with the students. They shared their career paths, missteps and advice for getting a dream job."

Read the entire article here.

Dec

15
2011

Just Accepted Apparel Industry Management Student Wants to Own a Brand

ForSince he was a boy, Josh Lobb knew that he wanted to start an apparel company, Infinite Expression. The Just Accepted Apparel Industry Management Student's longtime dream helped him gain admission to FIDM. Here he describes his entrance project:

"I was supposed to create a fictitious apparel company and talk about what the products would look like, who it would be targeted towards, and some general profit margins, but to me the project was about much more. I based my project upon the brand that I've wanted to begin since my childhood, Infinite Expression. To my satisfaction, describing my entrance project in my admissions interview went smoothly because I knew exactly what I was talking about. For me it wasn't just a project, it was a dream."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

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