Full Name: Shannon Loera
Hometown: Placentia, CA
FIDM Major: Fashion Design
FIDM Campus and Start Date: Los Angeles, Fall 2012
Admissions Advisor: Cathy Chambers
Tell us a bit about yourself. I've been in the fashion industry since I was 24, and I have been loving every minute of it!! Before I got my first assistant design job I was attending Orange Coast College in Costa Mesa. I was enrolled in their fashion design program. At the time I was living on my own, going to school trying to make a living at the same time as getting my education.
I ended up getting lucky and landing a job with a company that worked closely with Burton, Volcom, etc. I ended up having to fly to China for work in the middle of the semester I had to miss more school then was permitted so I took the experience in the work field over finishing school. I never turned back and I have been in the industry ever since.
Lately I've been meeting a lot of people in design and meeting people in retail whom have been looking into starting a small collection, and I just can't help but feel that there was something missing before I took that step. It urks me that I don't know how to sew as well as I'd like to, how to make my own patterns, and how to drape and make a garment myself! I decided that it was now or never.
What are your proudest accomplishments so far? Working in the Design Department at O'neill. I've met some really great people there and I was able to create with the design team there for almost four years. Also being able to freelance from home while working for NAVEN has been pretty rewarding also.
What made FIDM right for you? I've worked along side people whom have graduated from FIDM and it shows in their work. I've always had a bit of a crush on this school. I just see the work that comes out of here and it really amazes me. I find the Los Angeles campus inspiring and I believe it is the place for me.
Describe your entrance project. I did a project for Forever 21 that I showed and I also was able to use a lot of my past work. The Forever 21 project consisted of a mood board, a color pallete for a specific season, and I designed eight pieces.
What are your career goals? To work for myself designing clothes. I have a few ideas for my own business that I think could be a "need" for retailers, that isn't already out there.
What do you expect to learn at FIDM? I can't really sum that up. I'm really nervous and excited all at the same time. I know this step and change of path for me is going to be amazing for my career in every way! I'm just looking forward to the semester to start!