Just Accepted Beauty Industry Student Says Getting Into FIDM Is Her Proudest Accomplishment



Full Name: Gianna Stillo

Age: 18

Hometown: Chicago, Illinois

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: Los Angeles, April 2014

Admissions Advisor: Kristen Chocek

Tell us a bit about yourself. I love to dance and sing and I've always loved shopping and fashion ever since I was a little girl. High school was really when I started experimenting with cosmetics and found a passion for it.

What are your proudest accomplishments so far? My acceptance to FIDM !

What made FIDM right for you? FIDM is located in one of the fashion and beauty capitals of the world! What's not to love? Since it's the only beauty industry program of its kind in the country, my decision was easy.

Describe your entrance project. With my entrance project I tried to create a product everybody could use. In today's busy world, some women do not find the time to put on makeup, but with the product I created, it makes applying makeup a breeze. I created a 3-in-1 lip gloss, eyeshadow, and cheek highlight. 

What are your career goals? In the future, my goal is to join up with a production team for a large cosmetic brand to create new products and improve the old ones.

What do you expect to learn at FIDM? I know the education at FIDM will prepare me for everything I will encounter in my career. 



Two FIDM Students Win $5,000 Scholarships from the YMA Fashion Scholarship Fund


Congratulations to SF Business Management Student Cindy Mirsoian and LA Merchandise Marketing Student Jessica Barrett, who were each awarded a $5,000 scholarship from the YMA Fashion Scholarship Fund. In addition to the scholarship, Cindy and Jessica will receive a trip to New York, where they will stay at the famed Waldorf Astoria Hotela nd attend the Annual FSF Geoffrey Beene Scholarship Dinner. The following day, they will meet with representatives from 15 companies at the FSF internship fair. 

Apparel Industry Management Chair Roni Miller Start will accompany Cindy and Jessica on their New York adventure. 



Merchandise Marketing Student Interning at For Love & Lemons

Hermantown, Minnesota native Andrea Sega began interning at the women's clothing label For Love & Lemons in March. "One of the owners, Laura Hall, is from my hometown and the other owner, Gillian Mahin, is a Graduate of FIDM," says the Merchandise Marketing Student. "I am passionate about their clothing, but also extremely inspired by their hard work, drive, and innovation." 
Andrea says that her duties change with each day. "Whatever they need me for, I am there to help," she explains. "Their line is effortlessly stylish and once you slip on their clothes you radiate a cool vibe." 



FIDM Students Share What's On Their Holiday Wish Lists

Lita copy

An informal survey on FIDM’s Downtown Los Angeles campus, points towards shoes and practical tools as the most popular gifts for students at FIDM.

Shoes are top-of-mind for female fashion students this year. Jeffrey Campbell’s Lita, a shoe so special it had a birthday party on Campbell’s website this year, popped up over and over again. Just why is this ‘70s style high-heel, lace-up, platform bootie so hot it became a “worldwide staple,” according to the website?

“It goes with everything, comes in every color, and with spikes on the heel,” according to Tatiana, a Merchandise Product Development student, “it has just the right amount of edge.” She owns three pairs and would love to add to her collection.

Merchandise Marketing student Natasha could also use a new pair of shoes—preferable something with a funky, concave heel. And Fashion Designer Jennifer from London is dreaming of a pair of thigh-high burgundy leather boots to keep her warm this winter.

For those with enough shoes, tools and electronics figure high on the list. Graphic Design majors Ross and Joseph agree that the new desktop iMac with 27-inch screen and retina display is the must-have computer this year. “A bigger and better screen is it for designers,” says Joseph, who is going on for his B.S. in Business Management at FIDM.

Graphic Designer Bebe needs a new hard drive, but she wants is a BeDazzler, for decorating with sequins and spikes. And Fashion Design student Saul would be happy with his very own mannequin to work on his sportswear designs from home. Visual Communications major Jodie, who is about to graduate, would like the tools of her trade as she enters the entertainment industry: the budding stylist wants a steamer, clothes rack, and styling kit to call her own.

Several students mentioned travel as their biggest wish and one stressed out fashion student confessed to wanting nothing more than the ultimate comfort gift:

“All I want is to go home and visit my family in Arkansas. I’ve been dreaming about my mom’s mashed potatoes and pork chops for a week,” confesses Shelby. Thank you Santa, she has a ticket home on Sunday.



Just Accepted Merchandise Marketing Student Is Passionate About Community Service



Full Name: Corinne German

Age: 17

Hometown: Yorba Linda, CA

FIDM Major: Merchandise Marketing

Campus and Start Date: Orange County Campus, Fall 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I am currently a lacrosse player and cheerleader. I am also a committee chair in my school's ASB leadership program.

What are your proudest accomplishments so far? My 300-plus hours of community service.

What made FIDM right for you? The creative freedom!

Describe your entrance project. I created a portfolio of five accessorized outfits that were customized to my best ability.

What are your career goals? I hope to become a successful retail buyer for a big company.

What do you expect to learn at FIDM? I expect to expand my knowledge of the fashion industry.



Paige Denim Hires MPD Student Before Graduation


Paige Denim recently hired Merchandise Product Development Student Celestine Hwang to be a Spec Writer. "I applied for it and was called in for an interview where I met with the Vice Preisdent of Production and discussed the job and its expectations in details," she explains. "In the second interview I took a test where I had to make a technical flat and call out construction details. Then the following week I was told I got the job!" 

Celestine's job lead came from FIDM and she says that she feels so relieved to have a job before graduating this month. "It definitely feels like a gift after working so hard all year long!" she adds. 



SF Business Management Student Receives Ray M. Greenly Scholarship


FIDM San Francisco Business Management Student and Merchandise Marketing Professional Designation Graduate Esther Wu is one of 24 college students who was awarded the NRF Foundation's Ray M. Greenly scholarship. The $5,000 scholarship, named for the late former Vice President of Research and Member Services for, helps students cover educational costs and includes a stipend to attend Retail's BIG Show in January in New York. As part of its commitment to foster the next generation of retail leaders, the NRF Foundation will award more than $350,000 in scholarship this school year through its University Partner Program.

"I got back home at 11:00 p.m. after a long day at school since I commute from San Jose," explains Esther, who has a 3.71 GPA and experience with prominent retailers such as Victoria's Secret and Tory Burch. "I saw there was a package for me from the Container Store so I opened it quickly and realized that the CEO had sent me a congratulatory letter and $100 gift card for his store. I was super ecstatic!"

In her scholarship essay, Esther wrote, "I have become a hard worker with a strong work ethic, knowing exactly what I want, and developing a sense of how I want to get there." After finishing the Bachelor's Degree Program at FIDM in December of 2013, Esther plans to earn an MBA. She currently works full time as a Keyholder at Hugo Boss in Palo Alto. "It's a great company to work for and learn from and I really enjoy working there," she adds. Congratulations Esther!

Read the entire NRF Foundation press release here



MPD Student Has Her Own Handbag and Jewelry Line


Since 2001, current Merchandise Product Development Student and Nigerian native Yemisi Makinde has been designing accessories. Her self titled line, Yemisii, is made up of unique handbags and jewelry. Using high grade premium leather, semi precious stones, Swarovski crystals, and precious metals, Yemisi describes her designs as "a fine line between fashion and art."



MPD Student Interns at Carrie Amber Intimates


After meeting the Creative Director at Carrie Amber Intimates at a PD Premier Group Meeting, PD student Crystal Chow jumped at the opportunity for an internship with the company. 

What's your position?
There’s no name for my position because I do everything from working with the sales to design team. Luckily, this gives me a chance to experience everything and gives me a feel for what I’d want to do after I graduate.

What's a typical day for you?
Everyday is different, which definitely keeps me on my feet. I could be helping out on photo shoots, organizing the showroom, or creating designs on illustrator. Some days might require going to Target to get supplies or moving boxes around but everyone starts somewhere and if you’re able to prove your worth to a company with the small tasks then in the long run they’ll be able to trust you with even bigger tasks.

What would you say helped you get the internship?
I got my internship from the premier product development group. I introduced myself to one of the speakers after a meeting and scored an interview! Being part of such a distinguished group gave me an advantage and showed the company that I was capable of handling anything they threw my way.

What are some of your favorite things that you have done there so far?
Photo shoots are always fun and interesting! I get to set up the clothes, accessories, and shoes! I’m lucky that I’m not just stuck in the office all day doing paperwork.

Would you say FIDM has helped you in achieving your goals? If so, how?
Yes, I’d be totally lost if it weren’t for my CAD and preproduction classes. Also, I came straight from high school and didn’t know what I was getting myself into. The fashion industry is extremely competitive and tougher than what most people think. I’ve learned to be open to criticism, don’t take anything personally, and speak up for your ideas.

Where do you see yourself in 5 years?
Right now I’m enjoying the technical side rather than design but I wouldn’t be surprised if I were to take a different route 5 years from now. I just hope that I’d have a stable job at a company where I’d actually enjoy to be at everyday. I believe in the saying: Do what you like. Like what you do!



Just Accepted MPD San Diego Student is a UC Irvine Alumna



Full Name: Megan Anderson   

Age: 25

Hometown: San Diego, CA

Previous College/Degree: Bachelor's in Art History from UC Irvine

FIDM Major: Merchandise and Product Development

FIDM Campus and Start Date: San Diego Campus, January 2013

Admissions Advisor: Christina Haynes

Tell us a bit about yourself. Art class has always been my sanctuary where I felt accepted and free to express myself. Painting and mixed media are my favorite mediums, but I love everything and anything art. Fashion entered my life five years ago with a sudden shoe obsession and has grown into a complete fashion addiction.

What are your proudest accomplishments so far? Receiving my bachelor's degree was very difficult and one of my proudest accomplishments. I plan on adding my FIDM graduation to this list.

What made FIDM right for you? FIDM was the only school I found that offers a Professional Designation degree. Also, the experienced faculty and many services the school provides, such as the Career Center, made me feel that I would be well taken care of.

Describe your entrance project. I created my own brand, named FIEND, which I described as edgy, feminine chic -- lots of leather and studs with feminine tops.

What are your career goals? My career goals include being a part of a clothing design team and styling for photo shoots.  

What do you expect to learn at FIDM? I expect to learn and acquire all the knowledge and experience I will need to succeed in the fashion world.



VisComm Student Selling Christmas Cards and Prints at Unique LA

Visual Communications Student Nicole Santo, who already has a BFA in Graphic Design and a BA in Public Relations & Advertising, has a line, Grounded on the Daily. She will be selling Christmas cards and watercolor prints at Unique LA, the popular made-in-America holiday show, December 1-2 at The California Market Center's Penthouse.

"It will be my first handmade craft show and I am extremely excited and honored to be selling at such a big event with over 300 artists," she says. "Unique LA includes DIY workshops, free drinks, and it's a great way to get some early holiday shopping in!"



MPD Student Interning at J Brand Jeans


Merchandise Product Development Student Shirley Zheng recently began working at J Brand Jeans as an intern on the design team after a job lead from her Career Advisor Kevin Keele. "I'm very excited to be working for such a great company that I admire," she explains. "I'm already working with tech packs and hand sketching a lot of garments. I am really applying what I've learned at FIDM."

Shirley says that exploring the inner workings of a top fashion company is exciting and inspiring. The Millburn, New Jersey native hopes to one day be on the design team for a premium denim company. "FIDM was very helpful in the process of getting this internship," she adds. "I actually had another job offer on the table and Kevin guided me through the process. He's a terrific Career Counselor."



YouTube Stars Elle and Blair Fowler Visit FIDM


FIDM Students were treated to a special visit from beauty bloggers and YouTube personalities Elle and Blair Fowler last week. They shared with the students how they got their start, answered questions from the group, and signed copies of their new book, "Beneath The Glitter."

The Fowler sisters got their start in the beauty industry in July of 2008. Elle was home from college for the summer and she filmed and uploaded to YouTube her first beauty video. She showed how to apply yellow eyeshadow, and the video had no sound. "I have since taken it down because it was so bad!" Elle's sister Blair was fifteen years old at the time, and soon joined Elle in the entrepreneurial YouTube spirit. They have come a long way in the four years since they got their start. The Fowler sisters now have a combined total of nearly 2 million subscribers to their channels.

Blair said one of the keys to her success is consistency. She said at one point she uploaded a new, original video to her channel every single day for seventy days straight.

The sisters have recently published their first novel, "Beneath the Glitter." On her second YouTube channel, Elle does book reviews; St. Martin's Press discovered her and approached her with the opportunity.

The beauty stars just launched their own brand—Skylark—with their first product, a lipgloss set available on; they have a footwear and handbag line in their name on; and they have a shopping website, Glitzy Glam, which started with a keychain in three colorways. They sold 200 the first day. "We watched The Lion King three times in a row while we stayed up all night making the keychains."

The FIDM Museum Shop hosted a book signing with Elle & Blair immediately following their presentation.



Demands of Denim Scholarship Winners Announced

Alex Kosztowny

FIDM announced today the winners of Cotton Incorporated's Demands of Denim Scholarship Competition. The first place winner is Alex Kosztowny, receiving a $7,000 scholarship for his pintucked denim dress, and second place winner Breanna Broach will receive a $3,000 scholarship for her black and gold evening gown.

The goal of the challenge was innovation. Alex created his winning design from one single piece of fabric—one pattern piece. A graduate of FIDM's Advanced Theatre Costume Design Program, and currently working on his Bachelor's Degree in Business Management at FIDM, Alex said, "It's a matter of manipulating the shape of the garment, and creating a basic, more traditional block and then playing with style lines off of that. It was a lot of fun."

Alex said he wanted to keep in mind the fact that the garment was made out of denim, focusing on the surface treatment and the texture of the textile itself before he ever began sewing the dress. He pre-treated the fabric with dyes, and he stitched parallel pintuck lines to create textural interest. "I was inspired by origami, by architecture, and innovative shapes in terms of silhouette."

"The spectrum and the range of the designs that made the top ten is wide—avant-garde, very runway, red carpet worthy, while others are more wearable and everyday, so it was a surprise for me," Alex shared. "I was surprised, honored, and thrilled!"

Breanna Broach

Second place winner Breanna Broach has a degree in Fashion Design and International Manufacturing & Product Development, and is currently working on her Graphic Design degree. Her black and gold dress design was inspired by the 16th century and the history of costume, including ruffs and corsets. She said the gold and jewels were reminiscent of nobility. Made of 60 individually rolled strips of denim fabric, stiffened by starch and dipped in gold paint, the collar is removable. The train is 4 feet long. Breanna said she worked on her garment every day for six weeks, saying that her goal was to "make something inspiring." She said the main lesson she learned on the challenge is never to give up. "Everything is possible," she said.

Open to FIDM Students from all majors, the Demands of Denim Scholarship Competition is an annual contest sponsored by Cotton Incorporated, challenging entrants to research the denim marketplace to determine current trends and understand the denim consumer. The competition also challenges students to develop an innovative proposed denim design.



Business Management & Former MPD Student Is Head of Design & Development at JT Intimates




Business Management student Lindsey Robinson knows a lot about applying yourself. Before entering the Business Management program, she studied Product Development at FIDM. From her first day at FIDM to now, A LOT of great things have happened for her. While in school she is also the Head of Design & Development for the intimate apparel company JT Intimates. On top of that, some of her designs have hit stores such as Hot Topic, which is huge!

What's a typical day for you?

 My day usually starts with reading emails. I respond to all of the emails from factories and buyers before even looking at my to-do list for the day. After responding to emails, I begin working on tasks based on their level of priority. I spend time browsing blogs and trend forecasting websites for inspiration. The intimates side of the fashion industry is very fast paced, so each design needs to be properly planned out. If I am not designing, I am either meeting with buyers, preparing for New York Market Week, or working with my assistant to help keep our sample library and workspace organized. 

I saw one of your designs on the Hot Topic site. What's it like to have your designs in the stores?

Seeing my very first design in a store was breath taking! I looked at my CAD (flat sketch) and then looked on the website and thought "Wow! I made this". It all started with just an idea.

Any advice for FIDM students?

The best advice that I could give any FIDM student is to apply yourself. Do as many different kinds of internships before graduating and never limit yourself to your major. It's fine to focus on going after your dream job, but NEVER have tunnel vision. Your dream job could possibly change one day.

Would you say FIDM has helped you in achieving your goals? If so, how?

Most definitely! FIDM helped me learn all of the necessary tools that I needed to land a job in the industry. I knew that I wanted to produce some kind of clothing, so my advisor suggested the Merchandise Product Development program. The classes that I took in this program is exactly what I do on a day-to-day basis now.

 Where do you see yourself in 5 years? 

 In 5 years, I see myself either working as a Production Coordinator at a company or running my own street wear clothing line. I started a company a year ago and never launched it because I felt that I needed to learn more about business in general. I've learned a lot from interning during the program and from my job now. I'll still be dealing with production either way.


Story contributed by FIDM Merchandise Product Development Student Johnae Elease.




FIDM San Francisco Students Produce Sustainable Fashion Show


FIDM San Francisco Student Ryan Larson (pictured, left) and a group of his peers recently produced a sustainable fashion show on campus, featuring repurposed and eco-friendly materials from local designers such as Medium Reality, EUFIA, and Ceravelo.

After the runway show, owners from the brands participated in a Q&A panel to an audience of industry professionals, educators, and students.

You may read more about the event on the Ceravelo blog.



MPD Student Is Interning With Herve Leger


Merchandise Product Development Student Jenna Piantedosi recently told her Career Center Advisor Kevin Keele that she would love to interview with BCBGMAXAZRIA. Coincidentally, a recruiter from the company was going to be on campus at FIDM the following week. "The interview was at the Career Center and I got a phone call a few days later for a second interview," she explains. "They hired me on the spot for BCBGMAXAZRIA's couture line, Herve Leger."

Jenna, who has always been a BCBGMAXAZRIA customer, loves Herve Leger's great prints and fashion forward colors. "The geometric shapes in the dresses forms the body to make every woman look her best," she says. "The shoes are to die for and the jackets take my breath away. It's an honor to be working hands-on with the design team."

After Jenna graduates in December, she hopes to get a job at Herve Leger and one day have her own contemporary line called Dosi. "I have learned that you can achieve anything you put your mind to through hard work, dedication, and passion," she adds.



Just Accepted MPD Student Is a High School Junior



Full Name: Brianne LaBuda

Age: 16

Hometown: Corona, CA

Year in School: Junior

FIDM Major: Merchandise Product Development

FIDM Start Date: 2014

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. Most of my interests are in fashion and shopping, but when it comes to school I am involved with two different sports: water polo and swimming. I get most of my inspiration from artwork or animals. I am just your typical teenager who likes to hang out with her friends and talk about the latest gossip.  

What are your proudest accomplishments so far? One of my proudest accomplishments so far would be getting accepted to FIDM, but other than that would have to be getting my driver license.

What made FIDM right for you? I knew FIDM was right for me because it offers me hands-on learning and has the perfect major for me. It has always been my dream to work in the field of fashion and I just knew FIDM would be the perfect fit for me.

Describe your entrance project. My entrance project was really fun to create. I had to pick five different pictures from a magazine, newspaper, etc. and then from that picture create my own design that could be more wearable for my average customer. I also had to create my average customer and I chose a female in her 20s who was financially stable. I liked this project because I was in control of my own designs and I had lots of creative freedom.

What are your career goals? To become a product developer for a company such as Forever 21. My long term career goal is to one day own my own clothing line.

What do you expect to learn at FIDM? By attending FIDM I expect to learn how to sketch better, as well as learning more of about the merchandising side of fashion. FIDM has so much to offer me and has the tools I need to succeed. I feel like by me going to FIDM I will learn more than I would have ever expected, so I'm ready to expected the unexpected!



Footwear Design Grad and MPD Student Are Brother and Sister


Meet Tony Hsu, a Footwear Design Graduate, and Annie Hsu, a current Merchandise Product Development Student who is currently interning at Kellwood as a Production Assistant. "Since I already have a prior degree, I only wanted to back to school for a year," explains Annie, who co-founded the social Dog Haus Running Club in Pasadena, which has over 300 members. "My brother suggested I look into the programs and FIDM was the right fit for me."

Tony, who is an Assistant Designer at Chinese Laundry, says that FIDM prepared him for the footwear industry. "I am able to apply these skills that I learned on a day-to-day basis at work," he says. "FIDM has a great track record of putting students to work through their enormous network in the fashion industry."



FIDM Students Rock the Vote at Voter Registration Event!


Student Veterans of America hosted today's Rock the Vote event on FIDM's LA campus. "The goal of the voter registration event is to create awareness and register voters," explained FIDM Student Director of Activities, Tanya Buzalsky. "The county register was on hand to answer any questions and facilitate the process." Within an hour over one hundred students had registered! 



Saturday Workshop: Learn All About Shoe Design From a Footwear Industry Pro

At this fun, hands-on, intensive workshop you'll learn the process of designing, producing, and marketing footwear. Express your creativity by designing a line of shoes and meet and network with fellow students who share your interests.

Saturday, October 20, 2012

11:00 a.m. to 1:00 p.m.

FIDM Los Angeles and FIDM San Francisco

The workshop is free -- bring a friend!

Space is limited. Please RSVP today!



Product Development Student Gives First Person Account of Her GUESS Internship


Merchandise Product Development Student Kelsey Farrer transferred to FIDM after her first year of college and was excited to immediately start working in the industry. With several retail jobs and experience working in a New Mart showroom under her belt, she began researching internships with the Career Center.

"It wasn’t until the incredibly eye-opening FIDM Denim Tour that I realized what I wanted to do.  Throughout the tour, ten students, including myself, were exposed to the insides of several LA-based denim companies. We were able to see what an actual design room looks like, learn about what merchandisers really do, and so much more. During our visit to the GUESS World Headquarters, I learned about the company’s ten-week paid summer internship program.

I decided then and there that I had to apply, even though it would be a full-time 8:00 a.m. to 5:00 p.m. job that would not only take over my summer, but also my plans to continue with classes during summer quarter. I have to say that this was the best decision I have ever made. The things I learned as the young contemporary (YC) women’s design intern are invaluable lessons. Interning has given me the opportunity to truly immerse myself into the world of fashion, and to apply all of the things that I have been learning in my Product Development classes at FIDM to a real-world design room.

The designers use me to their advantage, giving me daily tasks such as creating color palettes, researching upcoming trends, crafting together mood boards, assisting with CADs, building line sheets, and eventually making collection packages that consist of all of these key items. By allowing me to truly participate in the design process, the designers are not only using me to their benefit, but also teaching me things that in my past were unimaginable. Here are some activities I participated in:

Denim Day: All of the interns were taken to an offsite wash house where we were each given a pair of raw denim in our own sizes. At the wash house we were able to physically make the jeans our own by using various tools to add a destroyed look, sandpaper to lighten certain parts of the pants before they were washed, and potassium spray to add highlights. We then got to choose which wash we wanted and if we wanted any coatings added to them. It was a very fun learning experience and in the end, one of the pairs of denim was chosen to be considered for possible production in the GUESS line!

Charity Bake Sale: Since there were about 40 interns onsite for the summer, we were broken up into groups of six and hosted a charity bake sale and raffle in the guess courtyard during lunch on a Friday. We were able to collectively raise a over $1,000 to go towards the CASA charity (court appointed special advocates), which we chose in the beginning of the summer as a group. 

Weekly Brown Bag Lunches: Each week "brown bag lunches" were held, in which we got to listen to speakers from various departments and hear about their different jobs within the company. From product developers to denim designers, each of these groups of speakers had a lot of interesting information that helped us get a better grasp of which departments take care of what. I learned a lot about the various positions that I am studying as a product development major, which was very helpful as I am testing the waters to see where I will end up one day.

Throughout my ten weeks at GUESS, I learned the importance of enthusiasm. As simple as it may seem, being enthusiastic and having a good attitude about the projects that are given to me can make all the difference. This is the true determining factor of whether or not the project will turn out carefully and beautifully crafted, or quickly pieced together. It is clear that my manager and co-workers can tell when I am enthusiastic about something, which I believe is a reason that my manager asked me to extend my time as an intern, part time through December. Interning for GUESS has been the best experience I have ever had, and I would highly recommend taking advantage of all of the wonderful opportunities that the Career Center has to offer."



MPD Student Interning For Project Runway Alumna Alicia Hardesty


Merchandise Product Development Student Victoria Lin recently had a chance meeting with Season 10 Project Runway designer Alicia Hardesty of the new women's line Original Tomboy. "I volunteered at the StyleCareers LA event at the California Market Center and recognized Alicia and her unique hairstyle," she says. "I gave her a copy of my resume and in the next couple of days, Alicia sent me an email, and we made an appointment to talk about the internship."

Victoria says that she loves working with Alicia because she has an easygoing attitude, unique vision, and is willing to answer questions. "She has a lot of experience and I am very fortunate to be able to learn from her," Victoria adds. "My goal is to work for an established company in their design department, but eventually I want to introduce my own brand for petite women or be a creative director. I want to be able to change the world somehow through fashion."

Original Tomboy will be having a pop up shop on October 17th at 7:00 pm at 8512 Santa Monica Blvd., West Hollywood.



San Francisco Student Is President of Phi Theta Kappa International Honor Society

Paulette Moutal

Paulette Moutal is in her fourth quarter at FIDM studying Merchandise Marketing on the San Francisco campus. She's interviewing for internships, just started a new job at Anthropologie, and she's President of Phi Theta Kappa (PTK) International Honor Society. In her spare time, she loves exploring San Francisco with friends, especially the Mission, or learning something new. We asked her what it's like being President of PTK.

"It's been a lot of fun! It's given me so many opportunities to network both in and outside of FIDM. Aside from that I've also been able to develop my leadership skills by working closely with the rest of the PTK board and running our meetings. It's even given me event planning and PR experience. Right now PTK is heading Cotton's From Blue To Green Denim Drive and we're brushing up on our PR skills by contacting local press and media to garner more coverage. I would recommend PTK to anybody; it's such a great thing to have on your resume."

Read the entire interview with Paulette on FIDM's Daily.



Just Accepted Merchandise Marketing Student is Already an Etsy Entrepreneur



Full Name: Justine Marie Poulton

Age: 17

Hometown: Temecula, CA

Year in School: Senior

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: I'm deciding between the San Diego campus and the Los Angeles campus, but my start date is October 2013.

Admissions Advisor: Christina Haynes

Tell us about yourself. I've always been interested in creative hobbies, such as photography and shopping, but once I started my high-waisted shorts line, Acidic Affection, I knew I wanted to be involved in the fashion industry. I was heavily inspired and influenced by Tumblr and seeing all the celebrities wearing vintage clothes. Miley Cyrus, Rhianna, and Kendall Jenner have all influenced me to create my own style and express myself through what I wear.

What are your proudest accomplishments so far? When I hit 50 sales with Acidic Affection. I never thought I would make it past 20 pairs! Yet more and more girls wanted a custom pair, whether it be studded crosses on the back pocket or an ombre style wash. Another proud moment is when I sold a couple pairs to Australia, Canada, Spain, and even Cyprus! People from all over the world are wearing Acidic Affection and it's mind blowing.

Why is FIDM the right school for you? I believe that FIDM is right for me because it will teach me the skills and abilities to open my own store and make it successful. I can already tell from the business that I have now that people do appreciate my style and I get compliments on my clothing often, so I do not doubt that the clothes I would sell would not be popular. With FIDM showing me the pathway to achieve what I've always wanted, I know that I can follow my dream and see it come true!

What are your career goals? To take Acidic Affection to the next level. I do not only want to sell high waisted shorts anymore, but a wide variety of vintage style clothing. Also, I want to take my Etsy store and make an official website for myself where people can shop through shirts, pants, accessories, and of course high-waisted shorts. In the long run, my dream is to open a storefront where customers can physically come in and try on what I have to offer.

What do you expect to learn at FIDM? The skills to not only run a store, but make it be the best that it can be. I also expect to learn about upcoming trends, marketing skills, and customer behaviors. Basically everything that comes with the business side to the fashion industry!



FIDM Student Wins Cadillac Contemporary Design Competition at Style Week OC


In addition the Cadillac Couture Design Competition at Style Week OC, there was also a Cadillac Contemporary Design Competition, featuring four FIDM Students -- Eduardo Reategui, Ahmad Murtaza, Steve McDonald, and Chelsea O'Neill -- who used denim along with Cadillac car components to create their looks. FIDM's Nick Verreos hosted the exciting event at the Irvine Spectrum Center.

Eduardo and his Monaco Racetrack-inspired denim jumper, which featured seat belt straps and an iPod Nano collar brooch, and Cadillac ATS accessory pockets, took home top honors and a $500 check from Tustin Cadillac.

Read more about the event on Nick Verreos' blog.



San Diego Student Spotlight: Twins Chelsey and Courtney Halligan, Merchandise Marketing


Chelsey and Courtney Halligan

Major:  Merchandise Marketing

What do you like about your major?

Chelsey: I love how it connects to all different fields in the fashion industry.

Courtney: You could be a buyer, stylist, or even have your own store!

What brought you to FIDM?

Chelsey: I came to FIDM because there are so many opportunities for exposure to the fashion world.

Courtney: I love fashion, and FIDM has every option connected to the industry.

How would you describe your personal style?

Chelsey: Classic black and white with a rocker edge. I'm inspired by Coco Chanel.

Courtney: Very colorful. I love bright, loud prints and a lot of embellishments. I'm inspired by Marie Antionette.

What are you loving right now?

Chelsey: Right now I am just loving being at FIDM. I feel like I am being exposed to fashion in ways that I never expected.

Courtney: FIDM is an awesome college! I feel like I have experienced so much already in a short amount of time.



FIDM Fashion Finale and Fundraiser at Style Week OC


Style Week OC, the four-day fashion event from September 5-8, concluded with a student gown competition and runway show, Cadillac Couture. The twist? Designers had to incorporate parts of a Cadillac into their design. The winner, Joanna Lee, took home the grand prize of $2,000. The evening benefitted FIDM's Museum & Galleries and also featured the latest eveningwear and cocktail designs.



Just Accepted Fashion Design Student Has Been in the Industry For Nearly a Decade



Full Name: Shannon Loera

Age: 32

Hometown: Placentia, CA

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles, Fall 2012

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I've been in the fashion industry since I was 24, and I have been loving every minute of it!! Before I got my first assistant design job I was attending Orange Coast College in Costa Mesa. I was enrolled in their fashion design program. At the time I was living on my own, going to school trying to make a living at the same time as getting my education.

I ended up getting lucky and landing a job with a company that worked closely with Burton, Volcom, etc. I ended up having to fly to China for work in the middle of the semester I had to miss more school then was permitted so I took the experience in the work field over finishing school. I never turned back and I have been in the industry ever since.

Lately I've been meeting a lot of people in design and meeting people in retail whom have been looking into starting a small collection, and I just can't help but feel that there was something missing before I took that step. It urks me that I don't know how to sew as well as I'd like to, how to make my own patterns, and how to drape and make a garment myself! I decided that it was now or never.
What are your proudest accomplishments so far? Working in the Design Department at O'neill. I've met some really great people there and I was able to create with the design team there for almost four years. Also being able to freelance from home while working for NAVEN has been pretty rewarding also.

What made FIDM right for you? I've worked along side people whom have graduated from FIDM and it shows in their work. I've always had a bit of a crush on this school. I just see the work that comes out of here and it really amazes me. I find the Los Angeles campus inspiring and I believe it is the place for me.

Describe your entrance project. I did a project for Forever 21 that I showed and I also was able to use a lot of my past work. The Forever 21 project consisted of a mood board, a color pallete for a specific season, and I designed eight pieces.

What are your career goals? To work for myself designing clothes. I have a few ideas for my own business that I think could be a "need" for retailers, that isn't already out there.

What do you expect to learn at FIDM? I can't really sum that up. I'm really nervous and excited all at the same time. I know this step and change of path for me is going to be amazing for my career in every way! I'm just looking forward to the semester to start!



FIDM Participates in the Cotton. From Blue to Green® Campaign

This fall, FIDM is working with industry partner Cotton Incorporated to give back to the community. The Cotton. From Blue To Green® campaign is now launching its sixth year of helping communities in need by collecting all types of denim, recycling it, converting it to insulation, and then donating it to charitable organizations such as Habitat for Humanity.

FIDM is one of five colleges--including University of Kentucky, Simmons College, and Texas Tech University--selected to participate in this exciting cause. All four FIDM campuses will participate. So, get ready to bring all your old (or even new) denim to campus this fall quarter because there will be a collection bin on every site of the campus for you to “Drop Your Jeans!" We'll have more updates throughout the quarter!

Contributed by FIDM Student Bianca Adriana



Enter the Day in the Life of a Student at FIDM Editorial Photo Contest


FIDM Students: Share your day in the life--from waking up to falling asleep--and your photos could be featured on! 

From grabbing your morning latte to working at your internship or meeting your friends for a study group, we want to know what your day as a student at FIDM is like. 

Up to four first place winners, one from each campus, will be chosen along with two runners up. All the winners will be featured on the FIDM website! 

Photos will be judged by a team of faculty, staff, and students. 

Submit your entry by October 15, 2012! Details below. 

Contest Guidelines

You must be a student at FIDM to enter. 

Submit a minimum of 12 and a maximum of 25 photos that cover one day, from waking up until going to sleep. 

They should be photos of your environment and the people in it (not just headshots). 

Use a 5 megapixel or greater camera, smart phone, or iPhone 4 or above to take your photos. 

Save the photos as fine or superfine .jpgs. 

Name them with your last name and numbered by date and time of day (ex: Stewart101212_825pm). 

Create a text (.txt) file with your first and last name, campus, email address, and captions for each of your photos, called out with a filename. 

If you have any additional questions or need troubleshooting help see Student Activities, room 425. 

How to Enter

Export your .jpgs and text file into a Dropbox folder from your phone or computer. 

Send the Dropbox link to Student Activities to Amy Thompson by October 15, 2012. 


The contest ends at midnight on Monday, October 15, 2012. 

Photos will be judged on Content, Creativity, and Aesthetic. 

You must be a student at FIDM to enter. 

Winners will be announced on Wednesday, October 31, 2012 at 

You will retain full ownership and rights to your images. By entering this contest, you grant FIDM the rights to use your submitted images in its publications and related websites. 



Four FIDM San Diego Students Featured in Riviera Magazine


Four FIDM San Diego Students -- Josclyne Ramirez, Samantha Quiroz, Emily Hoang, and David Del Valle -- were snapped by Riviera magazine for an On The Street In S.D. column. "The sartorial cityscape gets more fashionable around 10th and J Street, near the Fashion Institute of Design & Merchandising (FIDM), where sidewalks become runways for the students' mix of vintage, department store, and mom's-closet finds. We snapped four future fashion stars," says the glossy mag.



Just Accepted VisComm Student Is Artist, Athlete, and On the Honor Roll



Full Name: Kayla Rae Stock

Age: 17

Hometown: Visalia, California

Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: LA, Summer 2013

Admissions Advisor: Kristen Cochek. I started talking to her toward the end of my junior year and she was amazing! Even after being accepted, she is still there to help guide me with any questions I might have, which is so comforting to know.

Tell us a bit about yourself. I have loved fashion since I was little, but it wasn't until freshman year that I realized I was more creative minded. I took art classes in school and my love for art grew into a passion. I love it all, from painting to throwing outfits together to now my recent interest in graphic design. I also play on our school soccer team and I am a cheerleader. In my rare spare time I love to read or paint.

What are your proudest accomplishments so far? Out of my accomplishments so far, I am proud to be on such a successful soccer team, holding a California state record for most consecutive league games won. I'm also proud that with being so involved in school activities and sports that I have maintained High Honor Roll all my years of high school.

What made FIDM right for you? I had always dreamed of working in the fashion industry and when I took a tour of FIDM during my sophomore year of high school I immediately fell in love. After learning about the Visual Communications major I knew that FIDM would help me excel with my talents and interests.

Describe your entrance project. For my entrance project it was three projects combined. The first one I had to come up with a design for a circle square and triangle, the second one that I created was a window display, and the third was an interior of a store. The circle, square, triangle project I painted and the last two I did in Photoshop.

What are your career goals? As far as careers go I am very open minded! One of the reasons I chose Visual Communications was because it is so broad. I love that it can take me so many different places. I think it would be so fun to get into the Advanced Study Program and have an opportunity to learn set design, but I am open to anything that intrigues me!

What do you expect to learn at FIDM? I am so excited to start learning how to further my artistic skills and abilities! It is such a dream come true to be able to learn and someday work in the fashion industry. I can't wait to see what FIDM has in store for me!



Just Accepted Orange County MPD Student Follows in Mom's Fashionable Footsteps



Full Name: Marina Klein

Age: 17

Hometown: Ladera Ranch, California

Year in School: Senior, Class of 2013

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Orange County, Summer 2013

Admissions Advisor: Susan Pope. She is absolutely amazing and so supportive of me.

Tell us a bit about yourself. Growing up with a mom as a freelance clothing designer, I was easily allowed to express myself. I love every aspect of the fashion industry. I love drawing, designing, styling, and sewing. I love to hang out with my friends and family, because they are my biggest fans and supporters. They are the ones who keep me motivated through it all. I also enjoy smiling and laughing -- a lot.

What are your proudest accomplishments so far? Finding something I’m extremely passionate about. Most people my age have no idea what they want to do, and luckily for me, I have already found my place in the world of fashion!

What made FIDM right for you? I went to FIDM’s 3 Days of Fashion in Los Angeles and loved everything about it. I loved the people there, the instructors, and the whole atmosphere of it all was so comforting. I also feel that it will greatly prepare me for my future and educate me with all the fundamentals. I cannot visualize myself attending any ordinary university and going through the typical college experience, only to major in something that is not suited for my interests.

Describe your entrance project. I was asked to present five related garments cut out from magazines or catalogs and draw a modified version to sell at my “store.” I ended up using looks from recent runway shows, such as Michael Kors, Rachel Zoe, Donna Karan, etc., and taking different aspects of each piece to make it my own. I wanted each look to be cohesive and to be worn with other pieces from other looks. I had a lot of fun doing it!

What are your career goals? I love styling so I would first like to start off as a stylist for a company, and hopefully I will be able to help with the designing of the garments. I also would like to design my own line of clothes one day.



Just Accepted Orange County Visual Communications Student Is an Inspiration




Full Name: Kenneth A. Garcia

Age: 24

Hometown: Manila, Philippines

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Fall 2012

Admissions Advisor: The super awesome Roxy DeGuzman

Tell us a bit about yourself. My love for fashion and style started at a very young age. My sister and my girl friends were my first styling clientele. I love everything that involves creativity, like event planning and interior design. I'm also a pretty good cook, according to my friends and family. I love experimenting with food preparations and different plating. At one point I was actually debating if I wanted a career in culinary arts or fashion, but my love for styling was overpowering.

I'm also very outgoing and sociable; I love meeting new people. You can spot me on the dance floor on weekends in LA or San Diego. When I heard of the PR part of Visual Communications I fell in love with the major even more.

What are your proudest accomplishments so far? I think my proudest accomplishment so far was when I, along with my brother, had to take care of my grandpa when he got sick. For almost three years I acted as a caregiver for him daily. It was hard at first as I didn't have any caregiving
experience, but with my brother and my dad's help we did just fine. He passed away three months ago, and the family was devastated, but at least for his last few years of living we made him happy and comfortable. I'm very proud of myself for that.

What made FIDM right for you? I did my research on schools in SoCal that offer fashion majors, but only FIDM offered Visual Communications. I love how dedicated this school seemed for the industry, and how hands-on FIDM is. After talking to Roxy, everything just fell into place.

Describe your entrance project. I had to do three projects for this major. First was to create/design something using the shapes, circle, square, and triangle. Instead of using the actual shapes to create something I gave the shapes meanings and translated it into three different styles.
I used my sister as a model and put together three different outfits and photographed her.

The second project was to design a store window display. I was inspired by my favorite season, which is spring. So I decided to go with a spring time garden theme. The clothes that I picked for the display were playful and unique, representing my own style. The third project was to design a retail store's floor plan. I did a complete opposite from my window display and made my floor plan more
high end and sophisticated. I used gold as my main color and added bright furniture for an added pop of color.

What are your career goals? In the future I hope to become a stylist for people in the entertainment industry, work on famous designer fashion shows, and also as a stylist for magazine photo shoots or ads. I want to have a stable, well paying job in this field so that I can provide
for my family in the future and for myself.

What do you expect to learn at FIDM? I expect to learn the do's and don'ts of fashion styling and the different techniques and approaches I need to master my craft. I'm excited to learn new things and I'm sure FIDM will expand my knowledge in fashion and design.



San Diego Student Spotlight: David Del Valle, Visual Communications



Name: David Del Valle

Major: Visual Communications

Campus: San Diego

What do you like about your major? I love the creativity. Almost everything we do is hands on and we are constantly being challenged to create. Thinking of new, unique ideas and having them applied to actual projects, then taking that and going into far greater depth is so much fun. It really teaches you a lot about yourself and your goals overall for the future.

What brought you to FIDM? I chose FIDM for the role it has within the industry. All of our teachers are working professionals, making the material learned very realistic, teaching us how to directly apply what we learn to our future jobs and careers. Fashion is active, and FIDM has activity. Within the first three weeks of school I'm already working on numerous runway shows and have been given the opportunity of a styling publication within a local magazine.

How would you describe your personal style? I'd describe my style as "Modern Punk." I take a lot of influence from urban street styles of punk including bands such as The Clash, The Police, The Distillers, and a few others. Aspects of styles from studs to rockabilly and greaser are all relevant in my everyday wardrobe. 
Overall, music has the biggest influence on my style, especially the decades of the 1950s and 1960s.

What are you loving right now in either fashion, FIDM or life in general?
 I adore the actvity of the fashion world and how it differs so much from each community, but all within the same industry. Having the chance to study at FIDM while interning for a local fashion website and working retail, I'm constantly surrounded by fashion and the business of.



Bay Area Native Realizing Her Dreams at FIDM—Has Huge YouTube Following


Bay Area native Weylie Hoang started her Beauty Industry Merchandising & Marketing education at FIDM's San Francisco campus, and recently transferred to the LA campus. She has a huge following on her YouTube Channel ilikeweylie, posting videos on everything from beauty and makeup, to high school and relationship advice. She has over 31 million video views.

"It helps me network myself. I have been contacted by different companies and when appropriate, I take the job. I also hope to one day have my own brand. FIDM is helping me a lot. The quarter-based system allows no time to waste. The teachers are extremely helpful and are experienced in the industry. Everything I have learned from them, I feel like I can apply to my career in the future."

Read Weylie's entire interview on FIDM's Daily.



Early Just Accepted Fashion Design Student is an Aspiring Designer



Name: Brittany Leland

Age: 17

Hometown: San Clemente, CA

Year in School: Senior class of 2013

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles, Summer 2013

Admissions Advisor: My advisor through my application process was Susan Pope. She is so amazing and was so encouraging and supportive through the entire process.

Tell us a bit about yourself. I am an aspiring fashion designer, have always loved fashion, and pull inspirations from everything I am surrounded by. I view my design aesthetic as being a story of who I am, which means that it is very different and also constantly changing and growing. I love objects that tell a story or that hold a certain significance. My designs reflect that idea by always telling a story or reflecting an emotion that I am trying to portray.  

As of now I am very inspired by designers such as Skingraft, Rodarte, and of course vintage Chanel. I am also influenced by music, art, and my friends and family. Aside from fashion, I love dancing, and you can almost always find me reading a good book. I am so excited to start at FIDM !

What are your proudest accomplishments so far? The most gratifying experience I have had in my life thus far has been my mission trip last spring break in Piura Peru. I spent a week building 14 homes, bringing food and clothes to families, teaching English, and playing with kids at the village orphanage. It was such an amazing experience being able to help so many people and bring happiness to those families.

What made FIDM right for you? I will be given the opportunity to learn from an amazing faculty, grow in my creativity, and learn everything there is to know about the fashion industry. I love the location in the middle of the Fashion District and I can't wait to be surrounded by fashion!

Describe your entrance project. For my entrance project I first made an inspiration board of fabric, people, and of course the clothes that inspire me. From there I designed six sketches that were all very different. I sketched my take on the little black dress, a Men in Black inspired suit, and several other designs! My project was super fun and a chance to express myself as a designer!

What are your career goals? To continually grow and evolve as a designer through everything I experience in the future! I can't wait to learn as much as I can at FIDM and then get an internship before starting my own line! Someday I will be on my own designing and showing at Fashion Week!

What do you expect to learn at FIDM? I can't wait to learn all of the techniques in creating garments at FIDM! I am excited to learn all about the fashion industry and plan on just trying to take everything in and learn absolutely everything  I can!



FIDM Hosts First TweetUp With Designer Whitney Port


On August 30th, FIDM will host its first online TweetUp with Fashion Designer Whitney Port. The woman behind the clothing label Whitney Eve, which employs FIDM Students as interns, will answer questions via Twitter. Think of it like a virtual Q&A!

To participate, be sure to follow @FIDM and @WhitneyEVEport on Twitter and submit your question using the hashtag #WhitneyatFIDM. Then check back at 1pm on August 30th to see if Whitney answered your questions!



Fashion Design Student's Story Will Inspire You



Full Name: Brian Rodriguez

Age: 18

Hometown: La Habra, Ca

FIDM Major: Fashion Design

FIDM Campus and Start Date: Orange County, Summer Quarter 2012

Admissions Advisor: Roxy DeGuzmen
Tell us a bit about yourself. I enjoy painting, drawing, sketching, dance, and singing. I am very energetic and enthusiastic. Ask anyone! Nature and people with a great sense of fashion inspire me. I am a cancer survivor. The process of going through the therapy was no walk in the park. It allowed me to finally realize my true dreams and desires. It told me that I should go chase my dreams, because my time to leave this world has no date. It can happen at any given moment.

That's why I take each and every day with one foot in front of the other. I stand tall no matter how things turned out the day before or how my day today starts. Those long weeks in hospital gives you a lot of time to think. Art has been a major outlet for me through all this so it explains my passion.

What are your proudest accomplishments so far? Surviving through high school and getting into a very colorful and lively college. Surviving cancer would be a very large accomplishment in my life. Oh, and keeping up with the tons of work I'm given!

What made FIDM right for you? The Make-A-Wish Foundation had me work with FIDM for my wish, which was to be a fashion designer (on top of being an actor/model). Working with the college opened my eyes and every time I step in here it gives me energy and excitment even when I have had a bad day. So I thought this place would be for me!

What are your career goals? I want to become an actor and then have my own clothing line. I'd also like to own or be a part of a major fashion designing company and I have always wanted to be part of a fashion magazine.



Just Accepted Visual Communications Student Transfers From UC Riverside to Pursue Fashion



Name: Zoe Renee Worley

Age: 20

Hometown: Beaumont, CA

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Shirley McDonald

Tell us a little about yourself. I attended UC Riverside for two years before transferring to FIDM. I was originally a Psychology major. In my free time I enjoy playing bass guitar, painting, reading, and learning about fashion and various forms of art. I am inspired by the artists that I love as well as my wonderful family and friends who have supported me and my ambitions to pursue a degree in fashion.

What are some of your proudest accomplishments? Graduating high school, being accepted into UC Riverside, and maintaining a 3.0 or better while attending -- and being accepted to FIDM!

What made FIDM right for you? I can now express myself creatively in my work as well as in my hobbies. I had always regarded my career as something separate from my hobbies and interests, and now that I have enabled myself to combine the two, I am very happy and excited about my future and the opportunities that I will gain through the degree.

Tell us about your entrance project. I tried to make my entrance project as personal as possible. My circle square triangle project consisted of different colors of felt glued to a poster board along with patterned cloth and some clippings from a recent Vogue magazine. The clippings are from an article about women in music and how they are reshaping fashion and "embracing the bizarre, macabre, ugly, etc." It included pop icons such as Lady Gaga, Nicki Minaj, and Rihanna.

My window display was a mix of Chanel outfits from the most recent line. The styles are nearly exact, but the colors have been changed. The interior display was the same concept, but with Dolce & Gabbana clothing.

What are your career goals? To one day become a stylist, either for celebrities or a company. I'm looking forward to hearing about many opportunities within my major, so I am open to changing my career goals.

What do you expect to learn at FIDM? I expect to learn a variety of information about fashion and everything related, in order to master the information and become, as they advised at orientation, a fashion "sponge" while I am attending FIDM.



FIDM San Francisco Students Designed Bike Jersey for Eden Bicycles

San Francisco company Eden Bicycles challenged FIDM Graphic Design Students at FIDM San Francisco with creating a unique jersey for women. Each of the twelve jersey designs submitted by students were strong contenders and the company had a difficult time deciding on just one. In the end they choose Alyson Zimmerman's (pictured above) for the flattering panel design and feminine, but not too girlie, look. Eden Bicycles currently has 35 members on their Cinderella Ride team and the jersey is also available for sale inside the Eden Bicycles store in Castro Valley.



Future FIDM Student Wins National Design Competition


Future FIDM Student Lauren McEwen, a 2012 graduate of Desert Ridge High School in Mesa, Arizona, recently traveled to Orlando, Florida with her instructor and advisor to compete at the Family, Career and Community Leaders of America (FCCLA) Nationals.

Challenged with designing and updating a home from the late 1800s, Lauren took top honors in the nation for Interior Design, beating out more than 35 competitors. In addition to her gold medal, Lauren was awarded a $4,000 scholarship to FIDM and looks forward to working as a set designer one day.

You may read more about Lauren's win here.



New Interior Design Student Has a Passion For Helping Animals

Katrina Mahmood served as a guardian for one of her nieces who wanted to take a tour of FIDM. "I was so impressed with the college that I wanted to be a part of it," explains Katrina, who is originally from the Bahamas, and is a new Interior Design Student. In her spare time, Katrina volunteers at Sante D'Or, a no-kill animal rescue in Atwater Village. She helps feed and clean the animals and fundraise for the organization whenever possible.



Just Accepted Merchandise Marketing Professional Designation Student Will Inspire You



Full Name: Katie Linskey
Age: 21
Hometown: Tewksbury, MA
College History: I just received my A.S. in Liberal Studies with a majority of my classes in Fashion Merchandising.
FIDM Major: Professional Designation in Merchandise Marketing
FIDM Campus and Start Date: Los Angeles, October 2012
Admissions Advisor: Alissa Dixon. I was so lucky to have Alissa for my advisor. When I first looked into FIDM I was unsure of where my future in fashion would take me but after talking to Alissa I knew FIDM was the right school for me. She has helped me with every step of the application process and always answered any question that I had.
Tell us a bit about yourself. Ever since I was little I loved fashion. I remember going through my mom’s store catalogues and cutting out the clothes and accessories I loved and taping them up in my room. I would put outfits together and make notebooks of my favorite looks. I would make my own doll clothes and pick out the fabrics and details to add to them. I loved the way that fashion could tell a story, or evoke a reaction. To me fashion is universal. My favorite pastime is shopping, whether it is just online browsing or actually buying for others or myself. My biggest weakness is shoes and I have well over 100 in my closet.
What are your proudest accomplishments so far? My proudest accomplishment in my life, and this will never change, is being able to be a stay-at-home caretaker for my six-year-old cousin for the past 28 months. When DCF placed her in my family’s care, the last thing I wanted was a child to interfere in my life, but within days I had fallen in love with her, and she with me.

I have been very lucky to be involved in her everyday life, from getting her on the school bus each morning, to taking her to after school activities, to doing homework with her, and volunteering in her classroom and her school. Dealing with the trauma that exists from her past life has been a challenge, for the both of us, but one that we work together on and that has made her heal in ways I am so proud to see.
What made FIDM right for you? I never thought that I could leave my cousin, let alone go to a school on the other side of the country. I took a lot of time to look at colleges and all the ones that were located near me just didn’t have what I was looking for. I looked into FIDM many years ago and loved it so I decided to just go ahead and look into it again.

As soon as I reached the website I got excited. I felt like it was where I belonged. FIDM was where my dreams would come true. After talking to Alissa, I never had any other thought in my mind that FIDM was the perfect choice for me to achieve my dreams of being in the fashion world. And even though my cousin is sad that I am leaving, she tells me that I have to go “to get my dream come true.” 

I know that FIDM will be able to provide me with that and to show my cousin that dreams do come true when you have the passion and hard work to see them through.
Describe your entrance project. For my entrance project I developed my own boutique named Bella Sage. My customer was based on a businesswoman in her early thirties who wanted to look professional and fashionable. I created five different looks for her: business casual, work wear, casual wear, club wear, and evening wear. I made sure each outfit and accessories fit into who my customer was and kept in mind her taste for trendy budget and designer pieces with a professional and chic, fun look.
What are your career goals? There are so many jobs I would love to try upon graduating from FIDM. I feel there are endless amounts of fashion jobs that offer unique opportunities to learn from. I would love to be a stylist for a TV show or movie because the idea of styling a character that people only get to see for such a little time makes it so much more important what you see them wear. 

Also, I would love to work as a buyer for Nordstrom’s. I love that they offer fashions from very different price points, which makes it a store for such a range of customers.  My life-long career goal is to own my own retail store in Beverly Hills.
What do you expect to learn at FIDM? FIDM has some of the most knowledgeable faculty in the industry to teach us. I know that I will learn so much about being a part of the fashion industry in so many ways. I also expect to learn from the other students at FIDM and from the alumni, who all offer such unique experiences and networking opportunities. I feel honored to get the chance to learn from everyone at FIDM. 



Reserve Your Spot for The Science of FIDM Event August 1st

Please join us on Wednesday, August 1st, for "The Science of FIDM"—a showcase of student work by FIDM Students, on the Los Angeles campus.

Experience what happens when FIDM Students from select majors come together to represent themselves and the college they love. See the Scientific Periodic Table come alive in a new way as the students share work inspired by their nine key elements, including passion, innovation, dedication, and perseverance.

•  See student work from majors such as Fashion Design, Interior Design, Digital Media, and Graphic Design.
•  Meet with successful graduates to talk about how hard work, a competitive spirit, and dedication can lead to success in the fashion and entertainment industries.
•  Tour the campus and get your questions answered by FIDM Admissions Advisors.
•  Enter to win fabulous prizes from popular makeup brands and the FIDM Scholarship Store.
•  Savor delicious food and desserts while you listen to a DJ spin the latest hits.

When: Wednesday, August 1, 2012
Where: FIDM Los Angeles, 919 S. Grand Avenue, Los Angeles 90015
Time: 6 p.m. - 10 p.m.

Party the night away among friends and get to know more about FIDM.

To RSVP, please click here. If you are a current FIDM Student, please reserve your spot through the Student Activities Facebook page.



Pac Sun, MAC, Gap, Calvin Klein & More Attend FIDM Job Fair


More than twenty top companies, including Bebe, Tommy Hilfiger, Saks Fifth Avenue, Macy's, Madewell, Nordstrom, Sunglass Hot, Swarovski, and Michael Kors networked with FIDM Students at this week's Job Fair event on the Los Angeles campus.

FIDM Job Fairs are unique from other hiring events because they are geared specifically towards new, as well as current, students who are interested in working while they attend school. Retailers come to FIDM because they know they’ll find what they’re looking for, and in some cases, make offers on the spot. Many of the industry’s best-known retailers show up for FIDM Job Fairs, from high-end designer labels and luxury brands to well-known department stores and specialty boutiques. Job Fairs are held on all four of FIDM's California campuses. Find out more about FIDM career events.


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