Sydney, a Fashion Design major, lives the LA life as she heads back to campus and to class from her first experience as an audience member in a live studio taping.
Sydney, a Fashion Design major, lives the LA life as she heads back to campus and to class from her first experience as an audience member in a live studio taping.
Full Name: Katharine Seto
Hometown: Irvine, CA
Year in School: Senior Year at Bryn Mawr College in Pennsylvania
FIDM Major: Fashion Design
FIDM Campus and Start Date: LA Campus, October 2011
Admissions Advisor: Shirley McDonald
Tell us a bit about yourself. I grew up in California and I have spent the last four years going to Bryn Mawr College just outside Philadelphia. I chose to leave California because I was given a chance to play soccer and get substantial playing time as a freshman. Over the last four years, I was given the chance to grow up and grow out of being an athlete and into being a more creative person.
I am a fine arts major right now and scheduled to graduate in May. Right now I am working on my senior thesis. For it, I am printing fabrics and making handbags out of them.
What are your proudest accomplishments so far? I have had the chance to work in New York City for a private label company that did work for companies like White House Black Market and Saks' Men's Department.
What made FIDM right for you? I think FIDM is the right one for me because I am originally from California and I have had the chance to spend four years in Pennsylvania and I have found that I ultimately want to be back in California.
Describe your entrance project. My entrance project was inspired by the idea of a California winter. Lucky for us, California does not have seasons like the east coast does and I love this. The color scheme was based upon pastels with baby blue linens, light pink chiffons, and minty green linings.
What are your career goals? In the end, I hope to be the head designer of a major fashion company. I also would not be opposed to starting my own company if the opportunity came up.
What do you expect to learn at FIDM? Going to FIDM, I expect to learn pattern making, construction, and marketing my finished product.
Sixteen year-old high school junior Lauren Bowyer is a Just Accepted Student for Visual Communications. The Orange County native hopes to be a successful fashion stylist and considers getting into FIDM one of her proudest accomplishments. She is also living with Type 1 Diabetes:
"In August of 2010, I suddenly found out I had Type 1 Diabetes. I was in the ICU for three days. Prior to my diagnosis, I suffered from depression because of all the changes I went through. I have made my medical complications part of my daily routine and am coping with my disease. My story is unique because I have turned my life around in a positive way. My aunt went to FIDM and I am looking forward to following in her footsteps!"
I'm currently finishing off my third quarter of Merchandise Product Development (yay!). Coming into the Winter quarter I was graciously invited to be apart of the Premier Product Development Group, which was created for Product Development students who are high achievers and recommended by their teachers. In this group, we get really cool opportunities such as the one I'm about to let you in on!
Next week, 10 members of the group will have the opportunity to visit some of the most successful denim companies in the industry, meet with professionals, and get a priceless behind-the-scenes experience of what goes into running a successful denim company.
Most of us are arriving in San Francisco early in the morning next Tuesday (the 20th), however we officially kick off the Denim Study Tour bright and early on Wednesday! We head back to L.A. Wednesday night and finish the week off in the heart of Downtown. I will be updating everyone on what's going on throughout this process!
Check back next week for pictures, updates, and more :)
We love how Visual Communications student Demi matches the tips of her nails to dress, ring, and bracelet!
Participants in FIDM's DECA Challenge were tasked to help to further the awareness and understanding of sustainability in textile related products by creating a runway worthy garment using previously used fabrics or garments. Participants then created a marketing campaign focusing on sustainable fashion. The cost of materials to create the garment could not exceed $20. Challenge participants then made presentations to FIDM executives and instructors via videos posted on YouTube.
After evaluating all entries, FIDM has announced the top 3 entries:
First Place: Southwest Career and Technical Academy - Mikayla Marrujo, Cassidy Simpson, Valeria Martinez (shown above)
Second Place: Apponequet High School - Brian Catalano, Stefan Lundberg, Alex Misodoulakis
Third Place (Tie): Encinel High School - Emani Pollard, Troy Clinton, Brittany Benedetto and Southwest Career and Technical Academy - Sheila Diezmo, Gaby Jauregui
The top three teams will be recognized on stage at DECA's International Career Development Conference in Salt Lake City. The grand prize winning team will be awarded a travel stipend to attend the International Career Development Conference.
Just Accepted Visual Communications Student Marissa Choy is a leader at her San Francisco high school, artist, and singer who will be performing with her choir at Carnegie Hall this spring. The high school junior hopes to one day work as a top stylist or fashion editor at a high profile magazine.
"I hope that FIDM can broaden my understanding of the more technical side of fashion, as well as help me use my creative skills and apply them to fashion. I want to learn how technology is used in fashion, and how to communicate with others in the industry."
Just Accepted Jewelry Design Student Mackenzie Joy Ellsworth is a standout student at her high school in Sacramento and is a competitive ice skater.
"I am about to graduate from the International Baccalaureate Program at Mira Loma High School in Sacramento, CA. I just attended National Synchronized Ice Skating Championships in Worcester, Massachusetts with my team Sierra Storm. We were ranked 12th in the nation by the US Figure Skating Association!
Despite my seemingly busy life, I have always found time for my jewelry. When all of my other interests have faded and changed, jewelry has remained constant in my life. I started making jewelry when I was 11 years old with the help of an American Girl book on how to make paper clip jewelry. By the time I was 13, I had begun selling my jewelry to friends and family.
I haven't stopped since and I have enjoyed every second of my progress. I have moved on from paper clip jewelry to learning how to do beadwork and even solder metal with a master jeweler."
Full Name: Paige Baldwin
Hometown: Salt Lake City, UT
FIDM Major: Fashion Design
FIDM Campus and Start Date: Los Angeles, Fall 2012
Admissions Advisor: Kristen Chocek
Tell us a bit about yourself. I'm a new mom, covered in mashed-up bananas, divulging myself in my online store. I love the opportunity I have to stay home with our son, and focus on my new business, thanks to my loving fiance. I find myself constantly obsessing with ideas for new clothes and paying an unnatural amount of attention to the details in many of my own clothes. When I'm not playing house or sewing my soul away, I can often be found in yoga class, which is my ultimate escape.
What are your proudest accomplishments so far? My son, Nixon, is by far my proudest accomplishment. It is amazing to watch him grow and discover something new every day; he is the motivation behind most of what I do. A few other things that I feel proud of include my Etsy shop, OAKscarves, and a charity project that I have started for our local Ronald McDonald House.
These things allow me to get some of my ideas out in "the real world" as well as help others. And, of course, being accepted to FIDM is also amongst these other accomplishments. This will be the next stepping stone along the path of something great to come!
What made FIDM right for you? I believe that FIDM can give me more than just the technical skills that I need, and this is why it is my primary choice over many others. The abundant resources here give me all the tools necessary to become successful in the fashion industry. Most importantly, emphasis is placed on teaching the skills that I will need to be successful in my future work environment.
I will be exposed to an extensive fashion community, and the direct involvement that FIDM has with the fashion trade will be instrumental in my ability to network with others in my field of interest. I also love the emphasis that is placed on encouraging its students to be creative. It is this encouraging nature that proves to me this is where I will learn to become successful in the fashion industry and be able to achieve my goal of becoming a children's fashion designer.
Describe your entrance project. The application included an inspiration page and six sketches. My inspiration page was a collection of natural colors, like turquoise, tan, and coral, and children from Africa, mixed with new runway fashions. I used this inspiration page to create a collection of three girls' and three boys' outfits for an approximate age group of 8-12 years. I would compare the style of these outfits to a style you might find at Anthropologie.
What are your career goals? My hope is that by becoming a successful children's fashion designer, I will one day have the privilege of traveling to underdeveloped communities to make clothes for the children in those communities, while learning about their culture and environment. I then want to use the influences of their cultures as inspiration to create new clothing design. I believe it is very important to use the talents you were given to help others, even if it is in a small way.
What do you expect to learn at FIDM? I am excited to learn how properly sketch my designs and present them, draft up patterns, and, in general, learn how to formerly present a lot of my creativity in a way that others can wear and enjoy!
Follow Paige on Twitter @oakscarves.
Honeydew Intimates Designers and FIDM Grads Meredith Grier (center) and Claudia Chioda (left) addressed a special group of FIDM Students last week about their paths to success, plus they gave a sneak peek at Honeydew's beautiful upcoming collection.
Launched in 2002, Honeydew Intimates is one of the leading intimate apparel brands, available at Nordstrom, Dillard's, and Bloomingdale's. How does someone pursue a job there? If you follow Meredith's advice, you become an expert at being persistent. But, of course it must first be backed up with experience and a superior education.
Meredith graduated in December 2010 with a degree in Merchandise Product Development and has been working in the industry for a year. As a student, she heeded the advice of her FIDM Instructors and got internships in the field of her interest. She worked as a stylist and as an assistant at an activewear company, where she gained valuable technical experience. She then turned her focus towards the intimate apparel industry and began to pursue Honeydew Intimates. Every time she updated her portfolio, she notified the owner of Honeydew. After repeated contacts with the company, she was called in for an internship. Ninety days after she started, she was offered a position as Assistant Designer. Her latest designs were recently featured on renowned trend forecasting site Stylesight, and will be sold at Nordstrom and Dillard's. She impressed upon the students the importance of learning fit, construction, fabrication, and draping at FIDM.
Claudia Chioda graduated from FIDM's Fashion Design Program in 2006, and worked at several different well-known fashion brands before landing her job at Honeydew Intimates. She interned at BCBG and Shag Downtown, where she gained a wide range of fashion industry experience. Shag hired her upon graduation, then she went to Lily et Cie, followed by James Jeans in Vernon. She has now been at Honeydew for the last two years.
Meredith said, "My education at FIDM was so amazing. It absolutely prepared me for what I'm doing now."
FIDM's Premier Product Development Group has special access to guest speakers and networking opportunities throughout the year. Academically superior students qualify to join this exclusive group.
Merchandise Product Development Student Susie Vargas recently had the opportunity to attend MAGIC, where she met designer Betsey Johnson. "I was given the opportunity through the Premier Product Development Group and I learned a lot!" she says. "I feel like I really got to fully understand the process of selling your product and how much effort and thought is put in to it." Susie attended seminars and a lecture from author Charlotte Smith. "We were also able to attend a fashion show which was really fun! It was also an amazing opportunity to network," she adds.
"I was able to have a quick meet and greet with Betsey Johnson and was able to take a picture with her -- I was so excited and nervous! I told her that I was a student at FIDM and that I admired her work." Susie, who is a huge fan of the designer, says that FIDM has given her opportunities she never could have imagined, including internships at BCBG and Halston.
"FIDM has just been so amazing because I honestly feel like the instructors, staff, and department really want you to succeed because they are all so helpful and provide the students with so many resources!" she says. Susie will graduate in June and aspires to be an assistant designer for a denim company or for the women's contemporary market and eventually develop her own brand.
Just Accepted Fashion Design student Dina Dennaoui taught herself to draw six years ago and now has an incredible portfolio of digital illustrations. Her love of art translated to a passion for fashion.
"I chose to apply to FIDM because, I believe, given my interests and dedication that FIDM is an ideal school for me. I'm passionate about fashion design and no other school has really captured my heart as much as FIDM did. I was impressed with how actively the school encourages students to be dedicated to their field of study through all the wonderful opportunities, and the many connections the school had with the actual fashion industry. I truly felt that this would be the best school for me."
Mandy (Apparel Industry Management) is sweetly put together Parisian-style, with a touch of pink!
Just Accepted Interior Design Student Elizabeth Jabs has known about FIDM her entire life. Her parents are both FIDM Graduates (who met while in college) and own United Interiors, a company that employs Alumni. The Chino Hills, California native will start her studies at the Orange County campus this Fall.
"Both of my parents are Alumni from FIDM so I was automatically interested from all of their comments on how amazing the school is. But as I researched the school, I found out that it has so much to offer to me and has all that I need to be successful. When I took a tour of the Orange County campus I was astounded at the complexity and how different the campus was. I knew as soon as I set foot in the doorway that it was the school for me. Looking at the classrooms, the libraries and everyone at FIDM who wants to help you succeed, I was so excited to learn more and start my career in interior design."
Recent FIDM Graduate Michelle D'Antonio is a Costume Intern on The Hunger Games. The eagerly anticipated film, which stars Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth, opens on March 23rd. Find out more about the college's Film & TV Costume Design degree.
Talk about being "on location!" FIDM's L.A. Campus is strategically placed in the heart of the Entertainment industry. Our students and grads have many unique opportunities to work with, learn from, and even design for, some of the industry's hottest movers and shakers. If these recent news items are any indication, it's going to be an amazing year!
Full Name: Shelby Raye Bryant
Hometown: Encinitas, CA
FIDM Major: Fashion Knitwear Design
FIDM Campus and Start Date: LA, October
Admissions Advisor: Jamie Westfall
Tell us a bit about yourself. I am a self-taught knitter and seamstress who has been creating things my whole life. I am nature-obsessed and am constantly sourcing inspiration from natural textures, colors, and patterns. I love surfing, running, painting in watercolor, and making things!
What are your proudest accomplishments so far? I've done lots of custom product sewing while working with design companies and individuals. I've also become accomplished with dying and spinning yarn and screen printing fabric and other textiles.
What made FIDM right for you? The location and specific program for knitwear is what drew me to FIDM.
Describe your entrance project. My entrance project was a new take on the southwest theme. I used my favorite color palate of turquoise, brick red, mustard, grey, and black to color my modern take on the southwest. I used
What are your career goals? I want to become a head designer for a company eventually. I am extremely interested in working for a company like Patagonia or North Face. I want to work for a company that promotes an active, healthy, and environmentally friendly lifestyle.
What do you expect to learn at FIDM? I hope to gain an in-depth knowledge of material, technology, and design. I am excited to build on my passion and grow into the designer I aim to be.
Full Name: Epic Hemmy Darbani
Hometown: Irvine, CA
Year in School: Senior
FIDM Major: Fashion Design
Campus and Start Date: Orange County, Fall 2012
Admissions Advisor: Joleen Harris
Tell us a bit about yourself. I have a great sense of appreciation for art and design. I am people oriented, I love my family and friends, and I also love to meet new people and interact with them. I am a hard-working person and once my mind is set on what I want to do, I put everything into it. I come from a rich culture full of art and design, and growing up with this background and also my family full of artists and designers, has motivated me in this path of design and fashion.
I grew up with not just the notion of fashion, but the great blessing of my aunt who is a fashion designer herself, and has inspired me greatly to follow her footsteps. All my life, I have watched my aunt be able to stand in front of the mirror and produce grace and elegance with the simplest of applications. I want very much to be able to bring this ability to people in general, in an effort to make them feel good themselves in their clothing.
What are your proudest accomplishments so far? During my sophomore year in high school, I was chosen among all of the aspiring artists at my school to have my own art exhibit. People came each day for two weeks to observe my sketches and designs and hundreds of people from different countries, backgrounds, and schools (including important people with legitimate art backgrounds showed up.) This was where I first got my motivation and encouragement to follow a serious path in fashion design.
When it was over, people left me notes and comments about what they thought overall. It was an amazing feeling reading comments coming all the way from professionals to little girls in elementary or middle school telling me that when they grew up they wanted to be this good at their drawing and that I had inspired them. My other most singular accomplishment would be getting accepted at FIDM.
What made FIDM right for you? Going into my freshman year as I started to think about my future after high school, I began to do my research to see if there were any good fashion schools available in California. The first thing that popped up on Google was FIDM, and after numerous times visiting the website, looking at pictures, reading about it, and watching the DEBUT videos on the website and on YouTube, I knew in my heart that instant that FIDM was going to be exactly what I wanted. I know for a fact that not only is FIDM going to help me in the upcoming years, but it will be there for me in my career as well. I know that I will be able to turn to FIDM for answers and help not only as a student, but also as a professional.
Also, when I realized in my research that FIDM has four locations in California, I found that significant because I feel that it could be important to be able to interact with different professionals in different academic environments, providing an even broader spectrum of opinions and design perspectives and opportunities for growth. Also, most importantly, from my very first interaction with FIDM, I was always treated well by a warm and friendly staff who always answered my questions quickly and throughly.
Describe your entrance project. My entrance project began with making an inspiration board that included my ideal theme, color blending, and textures that go well together. Ever since I was a little girl, I have been fascinated by a classy, elegant, and graceful look, and from this season's Vogue Paris, I put together the gowns and clothes all on one board, then gathered some pieces here and there (such as 3D flowers and other enhancements) that would go with some gowns. Using that inspiration board, I sketched out six different ideal gowns from what I had just made.
After sketching them, I put them together into a scrapbook where next to every sketch was the detail used in that gown including such components as fabrics, shoes, accessories, sequins, diamonds, etc.
What are your career goals? My career goal is to ultimately have my own clothing line and own boutique. My passion for design varies so much that I want to create everything from evening gowns to children’s clothes and wedding dresses.
What do you expect to learn at FIDM? I expect to learn everything that I need to know about fashion and how to bring my creations to life, from sketching to sewing to presenting to the world. And most importantly, I want my experience at FIDM to give me the self-confidence to become the successful, motivated fashion designer I have always dreamed I would be!
Danielle (Merchandise Product Development) tones down a lacy dress with a knotted denim shirt and vinage boots--Brilliant!
Full Name: Liselle Kitchens
Hometown: San Ramon, CA
FIDM Major: Merchandise Marketing
FIDM Campus and Start Date: San Francisco, Spring; Los Angeles, Fall.
Admissions Advisor: Gina Garcia
Tell us a bit about yourself. I am a very enthusiastic individual who truly loves the fashion industry. As a shopping addict, I'm a sucker for a cute pair of shoes. I am always a hard worker with a positive attitude and strive for my goals. For the past 11 years of my life, Acrobatic Gymnastics has been my passion. I have dedicated most of my life to this sport and I am very excited to close that door and open a new one at FIDM.
What are your proudest accomplishments so far? I've been competing in Acrobatic Gymnastics, nationally and internationally, for 11 years. At an elite level, I placed 8th at the 2010 World Age Group Championships in Poland. I have also competed in Russia, Great Britain, and Switzerland. All have these competitions and travels have given me amazing memories and accomplishments. Getting into FIDM was also an amazing accomplishment.
What made FIDM right for you? FIDM just felt "right!" It is the perfect place to push myself in the right direction and toward the fashion industry. I knew during my first visit that FIDM would bring out my creativity and give me the knowledge to succeed in my career.
Describe your entrance project. Originally, I thought I wanted to major in Visual Communications. For my window display project, I put together outfits for a winter-themed Urban Outfitters. For my indoor display, I showed off a coat from Express. And for my circle, square, triangle project, I put together this collage of Jeffery Campbell Lita boots of all the different patterns and colors the shoe comes in. When I went in for my acceptance interview, my projects reflected my product-driven charisma. So, I then decided to switch to Merchandise Marketing.
What are your career goals? I want to be a fashion buyer for a well-known company or even a personal shopper. I am a shopping addict and would love to get paid to do it.
What do you expect to learn at FIDM? I expect to learn the ins and outs of the fashion industry. With my major being Merchandise Marketing, I am excited to learn about my love for the "product" and take steps toward my career. I am excited to be learning from such a prestigious school with teachers who actively work in the industry.
Follow Liselle on Twitter @LiselleK
LA Entertainment Set Design & Decoration Instructor Denny Dugally was able to share an incredible film experience with FIDM Production & Set Design Students: a private screening of Paramount Pictures and GK Films' Hugo, followed by a conversation with Director Martin Scorsese.
Hugo has received 11 Academy Award nominations including a Best Director nomination for Mr. Scorsese. In addition, Dugally had FIDM Students work as extras on the Lifetime Television show The Client List, where Dugally is the production designer.
Congratulations to the winners of the Cotton, Inc. Tree Draping Contest. Aileen Coyle, Thorunn Ivarsdottir, and Anna Hansen were awarded a total of $1500 for their winning design—a cotton dragon, in honor of the year of the dragon.
Held in Grand Hope Park on January 18, the contest challenged students in teams of three to creatively draped a tree with 6-8 yards of provided muslin. Prior to the competition students were offered a free cotton draping workshop at the Loft, and were given the opportunity to dye the fabric.
On the day of the competition, students were allowed to bring scissors, tape, rulers, pens, needles and thread, and anything anything else that fit into a 6” x 6” container provided by FIDM. The trees were randomly assigned to each group.
Points were awarded by a final judging panel made up of one industry representative and one staff representative, determining 50% of the total points. The other 50% was comprised of a viewers' choice vote.
The contest was offered as part of the launch of the Cotton Club, a new club open to all FIDM Students.
Congratulations to all the students who entered the contest: Emily Powell, Bianca Brown, Josue Michicol, Nicole Guerboian, Ariel Carroll, Nina Escobedo, Sung Jung Hong, Sunmi Kim, Bokhee Kim, Breanna Broach, Alicia Czerwiec, Bernadette Lansing, Melissa Liu, Chasun Lee, Maria Plaza, Natasha Endrei, Catherine Belgiano, Elizabeth Zaragoza, Kara Pelletier, Brenna Pelletier, Amanda Hosler, Jordan Miller, Tammi Agasi, Alex Ramirez, Guadalupe Tlatenchi, Leo Juarez, Jaime Garcia, Erin Martini, Krista Osborne, and Erin Beaudoin.
Just Accepted Visual Communications Student Whitney Wood is an Orange County native who is currently a senior at Seton Hall University, where she played basketball for three years. She hopes to be an entertainment journalist or stylist after attending FIDM.
"I feel that FIDM will push me creatively in ways that no other university can. I believe that FIDM will help me accomplish my goals and aspirations. I know people who graduated from FIDM and have nothing but wonderful things to say."
Koalani, a Fashion Design Major, is kawaii-chic from head to toe!
Just Accepted Fashion Design Student Ally Greven is currently interning for the famed designer Zandra Rhodes at her Solana Beach studio.
"FIDM Los Angeles is where I need to be to pursue my dreams and career of being a designer and/or stylist. I've known for forever that I've wanted to go to FIDM for college, and after years of investigating, I really saw how FIDM helps their students with their goals and that really won me over."
Just Accepted Merchandise Marketing Student Kailee Hardy is only 17, but she already co-owns The Dress Exchange, a prom and pageant consignment boutique, with her mom. She hopes to pursue a career as a buyer and wouldn't mind being a future Miss America.
"Ever since my freshman year of high school, I knew that I was going to have a career in an industry that expressed creativity. I excelled in my art classes and instantly found my niche. I love that FIDM not only has a pretty pink interior, but that they are so accepting of your background and understand that the fashion industry is for anyone who has an eye for it. Another quality that sets FIDM apart from any other school is that there is nothing else like it! It really is the Harvard of fashion and is a perfect fit for me!"
Just Accepted Visual Communications Student already has a B.A. from UCLA, studied at Parsons and abroad in Florence, and has run her own calligraphy business for the last two years. She hopes to one day create window displays for retail giants such as Barneys New York or Louis Vuitton.
"In college I had interned with Event Planners, Fashion Stylists, and UCLA's Marketing Department as well as studied Art and Fashion History and Fine Art while studying abroad my Junior year in Florence, Italy. It wasn't until I came across FIDM's Visual Communications major that everything just "clicked" and I knew this was the career path for me. The field combines all of my creative interests and I couldn't be more excited!"
Current FIDM Student Michael Kuluva, the fashion designer behind the women's label Tumbler & Tipsy, was just featured in VOGUE ITALIA (pictured). A professional figure skater who toured 40 countries, Michael launched his line in 2009, and has been featured in more than 100 publications and media.
"This cool and colorful collection is distinctive, but never repetitive," says Michael, who has nearly 10,000 Facebook fans and his Twitter accounts, @tumblerandtipsy and @michaelkuluva, and an active blog. "It is not just a line of clothing, it's a collection of art, it's an embodiment of chic fashion in the modern world and a representation of a lifestyle that's fun, bold, luxurious, and daring."
Just Accepted Graphic Design Student Erika Kelly will start pursuing her dreams this summer at the Orange County campus. The high school senior, who has already designed a logo for her church and created a magazine as part of her entrance project, was an instant fan of FIDM.
"The welcoming atmosphere at FIDM is what made FIDM right for me. I enjoy working in a place where I feel welcome instead of intimidated. I expect FIDM to help me get out of my shell and help me speak in front of a large crowd. I also expect to learn how to improve my skills with Photoshop and drawing designs."
Dina, a Fashion Design major, definitely knows how to match her blacks to pull off such an edgy yet sophisticated look!
The first question Angelique "Jellie" (Visual Communications) asked me was "With the hat or without?" As soon as she took off the hat to show off her colorful locks, I said "Both!"
"My mind is set in a world of creativity. Since early childhood I have been attracted to activities that allow me to express myself. These activities have shaped who I am in different ways. I am a performing and competition dancer. I also have a love for the culinary arts. Music is another area of interest and has strongly impacted my life. I have grown up playing the piano, singing, writing, and recording myself and others."
Junior high school student Regan Gillotte hopes to one day work as a Visual or Creative Director for a company that she loves. After seeing FIDM Instructor Ron Pastucha's work for a recent Locale OC magazine photo shoot, Regan solidified her decision to be student at FIDM. The San Clemente resident will attend the Orange County campus in 2013, studying Visual Communications.
" The environment at FIDM seemed a perfect fit from my first visit. I have never seen a school so dedicated to helping its students succeed. FIDM is the only school I found with the perfect educational tools to help me succeed in this industry."
For the second year, FIDM Visual Communications Students were recently challenged by Pasadena Magazine to create visual displays in four Pasadena stores (Macy’s, Whole Foods, Barnes & Noble, and the Pasadena Convention Center), with the theme of “Reasons to Love Pasadena”.
Photographs of all four teams’ designs are featured in the December 2011 issue the magazine and the winning team’s installation will be featured in the magazine in January 2012.
The members of the winning team, Sasha Lewis, Megan Sveum, and Dylan Thomas each won $500, for a total of $1,500 in cash and prizes. Their design of stacked suitcases was at the Pasadena Convention Center, celebrating travel and tourism in Pasadena. Their victory was announced at a reception at Macy’s Pasadena, where the 2012 Tournament of Roses® Rose Queen & Royal Court were the models in an Eileen Fisher fashion show.
The judging panel was comprised of Brian Dyches, International President of the Retail Design Institute; Daryn-Reid Goodall, a nine-time Emmy nominee and current Set Decorator for Disney’s Shake It Up!; and Timothy Opsomer, Vice President of Visual Merchandising and Store Planning for MGM Resorts International.
Mansfield, Texas native Madelaine Southerland is excited to move to Los Angeles and study Interior Design in hopes of a career designing movie sets and homes.
"My proudest accomplishment so far is getting accepted into FIDM! FIDM is right for me because it will give me an insight of how the industry actually works."
Alexander McQueen shoes are on this year's Christmas wish list at FIDM, but Richae's (Digital Media) platform moccassins are the Betsey Johnson collection!
Just Accepted Merchandise Product Development Student Jonathan Teller, who will be attending the Orange County campus, is inspired by the surf and action sports industry and is already working on his own clothing line.
"I believe success is all about doing what you love and quite frankly I don't think any other school in the nation can provide the opportunity and experience that FIDM can. I will be stoked to go to school every day."
Last week, a group of FIDM Visual Communications Students took a Study Tour to New York City, which included visits to showrooms and retail flagships. VMSD Magazine wrote an article about their appointment with Saks Fifth Avenue's Senior VP of Visual Merchandising and Store Design Harry Cunningham (a FIDM Advisory Board member) and his team, at the famed flagship store.
"The panel – which included Matt Reed, vp, visual merchandising; Richard Fosdick, director/visual for women’s, men’s, kids and home; and Adam Carmichael, director of store design (who was also named the PAVE Rising Star 2011 two day earlier) – was extremely hospitable and open with the students. They shared their career paths, missteps and advice for getting a dream job."
Since he was a boy, Josh Lobb knew that he wanted to start an apparel company, Infinite Expression. The Just Accepted Apparel Industry Management Student's longtime dream helped him gain admission to FIDM. Here he describes his entrance project:
"I was supposed to create a fictitious apparel company and talk about what the products would look like, who it would be targeted towards, and some general profit margins, but to me the project was about much more. I based my project upon the brand that I've wanted to begin since my childhood, Infinite Expression. To my satisfaction, describing my entrance project in my admissions interview went smoothly because I knew exactly what I was talking about. For me it wasn't just a project, it was a dream."
Though it's close to the last day of winter classes before the break, Olivia, a Merchandise Marketing major, looks fashionably ready for finals!
In her latest post, FIDM Student Blogger Hallie Fisher interviews Merchandise Product Development student Melissa DeLuna Ribiero, focusing on her successes and love of Product Development. Melissa’s involvement in the exclusive scholarship competitions has earned her priceless experience and a large sum of cash —wouldn’t you like to know
how?— read Hallie’s post to learn more!
To participate in upcoming Cotton Incorporated Scholarship opportunities, students should be on campus January 17, 2012 to see and join in on the festivities surrounding the launch of FIDM’s newest organization: the Cotton Club. There will be even more scholarship money given out and surprises for all!
More details in the weeks to come.
Just Accepted Beauty Industry Merchandising & Marketing Student Victoria Gottlieb has her own YouTube Channel filled with beauty-based videos.
"I love makeup, music, and gymnastics. I have five brothers and sisters, I am captain of my gymnastics team, and have a YouTube Channel.
I am a scholar athlete, I won the USA Today Dream Job Essay last year, I am the founder of the Wishbone Club at my school which is a peer suport group that helps kids my age cope with living in situations where their parents are not together."
A personal tour of the Macy's holiday windows? Yes, please! Paul Olszewski, Visual Merchandise Director of Windows and Interiors at Macy's, gave FIDM Students a tour of his award-winning windows. It was just announced last night at PAVE (Planning and Visual Education Partnership) that he and his team won the first place platinum award for best holiday windows. Congrats, Paul!
FIDM Visual Communications Student Sydney Brady making an ornament at the interactive window.
Ashleigh, a Merchandise Marketing major, grooves to school '70s style in her flare jeans and aviators!
A recent visit to the LA Auto show inspired the latest post from FIDM Merchandise Product Development Student and FIDM Blogger Hallie Fisher. "Cars aren't exactly something I'm passionate about," explains Hallie. "However, throw in luxury fashion and I could be a convert!" Read her post on Cars & Fashion and be sure to leave a comment. We'd love to know your thoughts on the Product Development perspective and how it translates to various industries.
Major: Fashion Design
Where did you go to school? El Toro High School, Orange County
Why did you choose FIDM? It’s a good fit for me.
What do you love about your major? It’s a lot of hard work but I know it will pay off. I want to own my own fashion line eventually.