Wow, where do I even begin. Today was the first day of the Denim Tour and I can't even tell you what an amazing time we all had. This was my first time visiting San Francisco and let's just say I had a great first impression of the city and all it has to offer. We started bright and early at the FIDM San Francisco campus!
For those of you who haven't been, it is totally different than the campus in LA; definitely more quaint. However they are in the center of everything; Barney's across the street, Armani Exchange and Macy's next door, and Forever 21 down the street (talk about convenient shopping ;-)). We got to take a look at their library and let me tell you, it is absolutely to die for! Not to say our library at the LA campus isn't amazing, but the one in San Fran is modern, bright, and has amazing views of the city! (P.S. The whole 8th floor of the library is now in use as three separate condos, kind of cool!)
Next up, Levi Strauss!
When we first arrived at the Levi campus, I was in complete awe. It exceeded every expectation I could have had. Sprawling acres of beautiful trees, large brick buildings, glass windows, and employees dressed considerably casual (most in Levi's of course!).
Once we landed in the lobby, we were greeted by a wonderful lady, Lynn Downey, Levi Strauss's historian who then led us into a "top-secret" room which contained Levi jeans dating all the way back to 1880 (the oldest pair of jeans - so cool!). Lynn shared an abundance of her knowledge with us, including how Levi Strauss & Co came about. I wish I could share all we learned today, but I wouldn't know where to begin or end! Unfortunately much of what we saw today was not allowed to be photographed, but here are some photos that I can share with you :)
After the amazing presentation by Lynn, we were lucky enough to eat inside the Levi headquarters at their cafeteria, which was so tasty! Tostadas, salad, burgers, sandwiches, and an assortment of drinks? Wouldn't mind working there!
The second part of our eventful day was a presentation by Senior Design Director of Women's Levi Brand, Jill Guenza, who was an absolute pleasure to meet! Now, this was probably my favorite part. I can't get into much detail, however, we had the great fortune and opportunity to have a peek at the Fall 2013 collection and boy let me tell you, it was such a treat (better than any kind of shopping spree, chocolate, candy, or treat you can think of!).
As our lovely tour came to an end, we did what most people would do in our situation...went shopping in the Levi Strauss store located conveniently in the lobby!
And that concludes day 1! After a fabulous, exciting, and eventful day...it's back to LA where we continue our journey!
To be continued...
FIDM Merchandise Product Development Student