Just Accepted Fashion Design Student Has Been in the Industry For Nearly a Decade



Full Name: Shannon Loera

Age: 32

Hometown: Placentia, CA

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles, Fall 2012

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I've been in the fashion industry since I was 24, and I have been loving every minute of it!! Before I got my first assistant design job I was attending Orange Coast College in Costa Mesa. I was enrolled in their fashion design program. At the time I was living on my own, going to school trying to make a living at the same time as getting my education.

I ended up getting lucky and landing a job with a company that worked closely with Burton, Volcom, etc. I ended up having to fly to China for work in the middle of the semester I had to miss more school then was permitted so I took the experience in the work field over finishing school. I never turned back and I have been in the industry ever since.

Lately I've been meeting a lot of people in design and meeting people in retail whom have been looking into starting a small collection, and I just can't help but feel that there was something missing before I took that step. It urks me that I don't know how to sew as well as I'd like to, how to make my own patterns, and how to drape and make a garment myself! I decided that it was now or never.
What are your proudest accomplishments so far? Working in the Design Department at O'neill. I've met some really great people there and I was able to create with the design team there for almost four years. Also being able to freelance from home while working for NAVEN has been pretty rewarding also.

What made FIDM right for you? I've worked along side people whom have graduated from FIDM and it shows in their work. I've always had a bit of a crush on this school. I just see the work that comes out of here and it really amazes me. I find the Los Angeles campus inspiring and I believe it is the place for me.

Describe your entrance project. I did a project for Forever 21 that I showed and I also was able to use a lot of my past work. The Forever 21 project consisted of a mood board, a color pallete for a specific season, and I designed eight pieces.

What are your career goals? To work for myself designing clothes. I have a few ideas for my own business that I think could be a "need" for retailers, that isn't already out there.

What do you expect to learn at FIDM? I can't really sum that up. I'm really nervous and excited all at the same time. I know this step and change of path for me is going to be amazing for my career in every way! I'm just looking forward to the semester to start!



FIDM Participates in the Cotton. From Blue to Green® Campaign

This fall, FIDM is working with industry partner Cotton Incorporated to give back to the community. The Cotton. From Blue To Green® campaign is now launching its sixth year of helping communities in need by collecting all types of denim, recycling it, converting it to insulation, and then donating it to charitable organizations such as Habitat for Humanity.

FIDM is one of five colleges--including University of Kentucky, Simmons College, and Texas Tech University--selected to participate in this exciting cause. All four FIDM campuses will participate. So, get ready to bring all your old (or even new) denim to campus this fall quarter because there will be a collection bin on every site of the campus for you to “Drop Your Jeans!" We'll have more updates throughout the quarter!

Contributed by FIDM Student Bianca Adriana



Enter the Day in the Life of a Student at FIDM Editorial Photo Contest


FIDM Students: Share your day in the life--from waking up to falling asleep--and your photos could be featured on! 

From grabbing your morning latte to working at your internship or meeting your friends for a study group, we want to know what your day as a student at FIDM is like. 

Up to four first place winners, one from each campus, will be chosen along with two runners up. All the winners will be featured on the FIDM website! 

Photos will be judged by a team of faculty, staff, and students. 

Submit your entry by October 15, 2012! Details below. 

Contest Guidelines

You must be a student at FIDM to enter. 

Submit a minimum of 12 and a maximum of 25 photos that cover one day, from waking up until going to sleep. 

They should be photos of your environment and the people in it (not just headshots). 

Use a 5 megapixel or greater camera, smart phone, or iPhone 4 or above to take your photos. 

Save the photos as fine or superfine .jpgs. 

Name them with your last name and numbered by date and time of day (ex: Stewart101212_825pm). 

Create a text (.txt) file with your first and last name, campus, email address, and captions for each of your photos, called out with a filename. 

If you have any additional questions or need troubleshooting help see Student Activities, room 425. 

How to Enter

Export your .jpgs and text file into a Dropbox folder from your phone or computer. 

Send the Dropbox link to Student Activities to Amy Thompson by October 15, 2012. 


The contest ends at midnight on Monday, October 15, 2012. 

Photos will be judged on Content, Creativity, and Aesthetic. 

You must be a student at FIDM to enter. 

Winners will be announced on Wednesday, October 31, 2012 at 

You will retain full ownership and rights to your images. By entering this contest, you grant FIDM the rights to use your submitted images in its publications and related websites. 



Four FIDM San Diego Students Featured in Riviera Magazine


Four FIDM San Diego Students -- Josclyne Ramirez, Samantha Quiroz, Emily Hoang, and David Del Valle -- were snapped by Riviera magazine for an On The Street In S.D. column. "The sartorial cityscape gets more fashionable around 10th and J Street, near the Fashion Institute of Design & Merchandising (FIDM), where sidewalks become runways for the students' mix of vintage, department store, and mom's-closet finds. We snapped four future fashion stars," says the glossy mag.



Just Accepted VisComm Student Is Artist, Athlete, and On the Honor Roll



Full Name: Kayla Rae Stock

Age: 17

Hometown: Visalia, California

Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: LA, Summer 2013

Admissions Advisor: Kristen Cochek. I started talking to her toward the end of my junior year and she was amazing! Even after being accepted, she is still there to help guide me with any questions I might have, which is so comforting to know.

Tell us a bit about yourself. I have loved fashion since I was little, but it wasn't until freshman year that I realized I was more creative minded. I took art classes in school and my love for art grew into a passion. I love it all, from painting to throwing outfits together to now my recent interest in graphic design. I also play on our school soccer team and I am a cheerleader. In my rare spare time I love to read or paint.

What are your proudest accomplishments so far? Out of my accomplishments so far, I am proud to be on such a successful soccer team, holding a California state record for most consecutive league games won. I'm also proud that with being so involved in school activities and sports that I have maintained High Honor Roll all my years of high school.

What made FIDM right for you? I had always dreamed of working in the fashion industry and when I took a tour of FIDM during my sophomore year of high school I immediately fell in love. After learning about the Visual Communications major I knew that FIDM would help me excel with my talents and interests.

Describe your entrance project. For my entrance project it was three projects combined. The first one I had to come up with a design for a circle square and triangle, the second one that I created was a window display, and the third was an interior of a store. The circle, square, triangle project I painted and the last two I did in Photoshop.

What are your career goals? As far as careers go I am very open minded! One of the reasons I chose Visual Communications was because it is so broad. I love that it can take me so many different places. I think it would be so fun to get into the Advanced Study Program and have an opportunity to learn set design, but I am open to anything that intrigues me!

What do you expect to learn at FIDM? I am so excited to start learning how to further my artistic skills and abilities! It is such a dream come true to be able to learn and someday work in the fashion industry. I can't wait to see what FIDM has in store for me!



Just Accepted Orange County MPD Student Follows in Mom's Fashionable Footsteps



Full Name: Marina Klein

Age: 17

Hometown: Ladera Ranch, California

Year in School: Senior, Class of 2013

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Orange County, Summer 2013

Admissions Advisor: Susan Pope. She is absolutely amazing and so supportive of me.

Tell us a bit about yourself. Growing up with a mom as a freelance clothing designer, I was easily allowed to express myself. I love every aspect of the fashion industry. I love drawing, designing, styling, and sewing. I love to hang out with my friends and family, because they are my biggest fans and supporters. They are the ones who keep me motivated through it all. I also enjoy smiling and laughing -- a lot.

What are your proudest accomplishments so far? Finding something I’m extremely passionate about. Most people my age have no idea what they want to do, and luckily for me, I have already found my place in the world of fashion!

What made FIDM right for you? I went to FIDM’s 3 Days of Fashion in Los Angeles and loved everything about it. I loved the people there, the instructors, and the whole atmosphere of it all was so comforting. I also feel that it will greatly prepare me for my future and educate me with all the fundamentals. I cannot visualize myself attending any ordinary university and going through the typical college experience, only to major in something that is not suited for my interests.

Describe your entrance project. I was asked to present five related garments cut out from magazines or catalogs and draw a modified version to sell at my “store.” I ended up using looks from recent runway shows, such as Michael Kors, Rachel Zoe, Donna Karan, etc., and taking different aspects of each piece to make it my own. I wanted each look to be cohesive and to be worn with other pieces from other looks. I had a lot of fun doing it!

What are your career goals? I love styling so I would first like to start off as a stylist for a company, and hopefully I will be able to help with the designing of the garments. I also would like to design my own line of clothes one day.



Just Accepted Orange County Visual Communications Student Is an Inspiration




Full Name: Kenneth A. Garcia

Age: 24

Hometown: Manila, Philippines

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Fall 2012

Admissions Advisor: The super awesome Roxy DeGuzman

Tell us a bit about yourself. My love for fashion and style started at a very young age. My sister and my girl friends were my first styling clientele. I love everything that involves creativity, like event planning and interior design. I'm also a pretty good cook, according to my friends and family. I love experimenting with food preparations and different plating. At one point I was actually debating if I wanted a career in culinary arts or fashion, but my love for styling was overpowering.

I'm also very outgoing and sociable; I love meeting new people. You can spot me on the dance floor on weekends in LA or San Diego. When I heard of the PR part of Visual Communications I fell in love with the major even more.

What are your proudest accomplishments so far? I think my proudest accomplishment so far was when I, along with my brother, had to take care of my grandpa when he got sick. For almost three years I acted as a caregiver for him daily. It was hard at first as I didn't have any caregiving
experience, but with my brother and my dad's help we did just fine. He passed away three months ago, and the family was devastated, but at least for his last few years of living we made him happy and comfortable. I'm very proud of myself for that.

What made FIDM right for you? I did my research on schools in SoCal that offer fashion majors, but only FIDM offered Visual Communications. I love how dedicated this school seemed for the industry, and how hands-on FIDM is. After talking to Roxy, everything just fell into place.

Describe your entrance project. I had to do three projects for this major. First was to create/design something using the shapes, circle, square, and triangle. Instead of using the actual shapes to create something I gave the shapes meanings and translated it into three different styles.
I used my sister as a model and put together three different outfits and photographed her.

The second project was to design a store window display. I was inspired by my favorite season, which is spring. So I decided to go with a spring time garden theme. The clothes that I picked for the display were playful and unique, representing my own style. The third project was to design a retail store's floor plan. I did a complete opposite from my window display and made my floor plan more
high end and sophisticated. I used gold as my main color and added bright furniture for an added pop of color.

What are your career goals? In the future I hope to become a stylist for people in the entertainment industry, work on famous designer fashion shows, and also as a stylist for magazine photo shoots or ads. I want to have a stable, well paying job in this field so that I can provide
for my family in the future and for myself.

What do you expect to learn at FIDM? I expect to learn the do's and don'ts of fashion styling and the different techniques and approaches I need to master my craft. I'm excited to learn new things and I'm sure FIDM will expand my knowledge in fashion and design.



San Diego Student Spotlight: David Del Valle, Visual Communications



Name: David Del Valle

Major: Visual Communications

Campus: San Diego

What do you like about your major? I love the creativity. Almost everything we do is hands on and we are constantly being challenged to create. Thinking of new, unique ideas and having them applied to actual projects, then taking that and going into far greater depth is so much fun. It really teaches you a lot about yourself and your goals overall for the future.

What brought you to FIDM? I chose FIDM for the role it has within the industry. All of our teachers are working professionals, making the material learned very realistic, teaching us how to directly apply what we learn to our future jobs and careers. Fashion is active, and FIDM has activity. Within the first three weeks of school I'm already working on numerous runway shows and have been given the opportunity of a styling publication within a local magazine.

How would you describe your personal style? I'd describe my style as "Modern Punk." I take a lot of influence from urban street styles of punk including bands such as The Clash, The Police, The Distillers, and a few others. Aspects of styles from studs to rockabilly and greaser are all relevant in my everyday wardrobe. 
Overall, music has the biggest influence on my style, especially the decades of the 1950s and 1960s.

What are you loving right now in either fashion, FIDM or life in general?
 I adore the actvity of the fashion world and how it differs so much from each community, but all within the same industry. Having the chance to study at FIDM while interning for a local fashion website and working retail, I'm constantly surrounded by fashion and the business of.



Bay Area Native Realizing Her Dreams at FIDM—Has Huge YouTube Following


Bay Area native Weylie Hoang started her Beauty Industry Merchandising & Marketing education at FIDM's San Francisco campus, and recently transferred to the LA campus. She has a huge following on her YouTube Channel ilikeweylie, posting videos on everything from beauty and makeup, to high school and relationship advice. She has over 31 million video views.

"It helps me network myself. I have been contacted by different companies and when appropriate, I take the job. I also hope to one day have my own brand. FIDM is helping me a lot. The quarter-based system allows no time to waste. The teachers are extremely helpful and are experienced in the industry. Everything I have learned from them, I feel like I can apply to my career in the future."

Read Weylie's entire interview on FIDM's Daily.



Early Just Accepted Fashion Design Student is an Aspiring Designer



Name: Brittany Leland

Age: 17

Hometown: San Clemente, CA

Year in School: Senior class of 2013

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles, Summer 2013

Admissions Advisor: My advisor through my application process was Susan Pope. She is so amazing and was so encouraging and supportive through the entire process.

Tell us a bit about yourself. I am an aspiring fashion designer, have always loved fashion, and pull inspirations from everything I am surrounded by. I view my design aesthetic as being a story of who I am, which means that it is very different and also constantly changing and growing. I love objects that tell a story or that hold a certain significance. My designs reflect that idea by always telling a story or reflecting an emotion that I am trying to portray.  

As of now I am very inspired by designers such as Skingraft, Rodarte, and of course vintage Chanel. I am also influenced by music, art, and my friends and family. Aside from fashion, I love dancing, and you can almost always find me reading a good book. I am so excited to start at FIDM !

What are your proudest accomplishments so far? The most gratifying experience I have had in my life thus far has been my mission trip last spring break in Piura Peru. I spent a week building 14 homes, bringing food and clothes to families, teaching English, and playing with kids at the village orphanage. It was such an amazing experience being able to help so many people and bring happiness to those families.

What made FIDM right for you? I will be given the opportunity to learn from an amazing faculty, grow in my creativity, and learn everything there is to know about the fashion industry. I love the location in the middle of the Fashion District and I can't wait to be surrounded by fashion!

Describe your entrance project. For my entrance project I first made an inspiration board of fabric, people, and of course the clothes that inspire me. From there I designed six sketches that were all very different. I sketched my take on the little black dress, a Men in Black inspired suit, and several other designs! My project was super fun and a chance to express myself as a designer!

What are your career goals? To continually grow and evolve as a designer through everything I experience in the future! I can't wait to learn as much as I can at FIDM and then get an internship before starting my own line! Someday I will be on my own designing and showing at Fashion Week!

What do you expect to learn at FIDM? I can't wait to learn all of the techniques in creating garments at FIDM! I am excited to learn all about the fashion industry and plan on just trying to take everything in and learn absolutely everything  I can!



FIDM Hosts First TweetUp With Designer Whitney Port


On August 30th, FIDM will host its first online TweetUp with Fashion Designer Whitney Port. The woman behind the clothing label Whitney Eve, which employs FIDM Students as interns, will answer questions via Twitter. Think of it like a virtual Q&A!

To participate, be sure to follow @FIDM and @WhitneyEVEport on Twitter and submit your question using the hashtag #WhitneyatFIDM. Then check back at 1pm on August 30th to see if Whitney answered your questions!



Fashion Design Student's Story Will Inspire You



Full Name: Brian Rodriguez

Age: 18

Hometown: La Habra, Ca

FIDM Major: Fashion Design

FIDM Campus and Start Date: Orange County, Summer Quarter 2012

Admissions Advisor: Roxy DeGuzmen
Tell us a bit about yourself. I enjoy painting, drawing, sketching, dance, and singing. I am very energetic and enthusiastic. Ask anyone! Nature and people with a great sense of fashion inspire me. I am a cancer survivor. The process of going through the therapy was no walk in the park. It allowed me to finally realize my true dreams and desires. It told me that I should go chase my dreams, because my time to leave this world has no date. It can happen at any given moment.

That's why I take each and every day with one foot in front of the other. I stand tall no matter how things turned out the day before or how my day today starts. Those long weeks in hospital gives you a lot of time to think. Art has been a major outlet for me through all this so it explains my passion.

What are your proudest accomplishments so far? Surviving through high school and getting into a very colorful and lively college. Surviving cancer would be a very large accomplishment in my life. Oh, and keeping up with the tons of work I'm given!

What made FIDM right for you? The Make-A-Wish Foundation had me work with FIDM for my wish, which was to be a fashion designer (on top of being an actor/model). Working with the college opened my eyes and every time I step in here it gives me energy and excitment even when I have had a bad day. So I thought this place would be for me!

What are your career goals? I want to become an actor and then have my own clothing line. I'd also like to own or be a part of a major fashion designing company and I have always wanted to be part of a fashion magazine.



Just Accepted Visual Communications Student Transfers From UC Riverside to Pursue Fashion



Name: Zoe Renee Worley

Age: 20

Hometown: Beaumont, CA

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Shirley McDonald

Tell us a little about yourself. I attended UC Riverside for two years before transferring to FIDM. I was originally a Psychology major. In my free time I enjoy playing bass guitar, painting, reading, and learning about fashion and various forms of art. I am inspired by the artists that I love as well as my wonderful family and friends who have supported me and my ambitions to pursue a degree in fashion.

What are some of your proudest accomplishments? Graduating high school, being accepted into UC Riverside, and maintaining a 3.0 or better while attending -- and being accepted to FIDM!

What made FIDM right for you? I can now express myself creatively in my work as well as in my hobbies. I had always regarded my career as something separate from my hobbies and interests, and now that I have enabled myself to combine the two, I am very happy and excited about my future and the opportunities that I will gain through the degree.

Tell us about your entrance project. I tried to make my entrance project as personal as possible. My circle square triangle project consisted of different colors of felt glued to a poster board along with patterned cloth and some clippings from a recent Vogue magazine. The clippings are from an article about women in music and how they are reshaping fashion and "embracing the bizarre, macabre, ugly, etc." It included pop icons such as Lady Gaga, Nicki Minaj, and Rihanna.

My window display was a mix of Chanel outfits from the most recent line. The styles are nearly exact, but the colors have been changed. The interior display was the same concept, but with Dolce & Gabbana clothing.

What are your career goals? To one day become a stylist, either for celebrities or a company. I'm looking forward to hearing about many opportunities within my major, so I am open to changing my career goals.

What do you expect to learn at FIDM? I expect to learn a variety of information about fashion and everything related, in order to master the information and become, as they advised at orientation, a fashion "sponge" while I am attending FIDM.



FIDM San Francisco Students Designed Bike Jersey for Eden Bicycles

San Francisco company Eden Bicycles challenged FIDM Graphic Design Students at FIDM San Francisco with creating a unique jersey for women. Each of the twelve jersey designs submitted by students were strong contenders and the company had a difficult time deciding on just one. In the end they choose Alyson Zimmerman's (pictured above) for the flattering panel design and feminine, but not too girlie, look. Eden Bicycles currently has 35 members on their Cinderella Ride team and the jersey is also available for sale inside the Eden Bicycles store in Castro Valley.



Future FIDM Student Wins National Design Competition


Future FIDM Student Lauren McEwen, a 2012 graduate of Desert Ridge High School in Mesa, Arizona, recently traveled to Orlando, Florida with her instructor and advisor to compete at the Family, Career and Community Leaders of America (FCCLA) Nationals.

Challenged with designing and updating a home from the late 1800s, Lauren took top honors in the nation for Interior Design, beating out more than 35 competitors. In addition to her gold medal, Lauren was awarded a $4,000 scholarship to FIDM and looks forward to working as a set designer one day.

You may read more about Lauren's win here.



New Interior Design Student Has a Passion For Helping Animals

Katrina Mahmood served as a guardian for one of her nieces who wanted to take a tour of FIDM. "I was so impressed with the college that I wanted to be a part of it," explains Katrina, who is originally from the Bahamas, and is a new Interior Design Student. In her spare time, Katrina volunteers at Sante D'Or, a no-kill animal rescue in Atwater Village. She helps feed and clean the animals and fundraise for the organization whenever possible.



Just Accepted Merchandise Marketing Professional Designation Student Will Inspire You



Full Name: Katie Linskey
Age: 21
Hometown: Tewksbury, MA
College History: I just received my A.S. in Liberal Studies with a majority of my classes in Fashion Merchandising.
FIDM Major: Professional Designation in Merchandise Marketing
FIDM Campus and Start Date: Los Angeles, October 2012
Admissions Advisor: Alissa Dixon. I was so lucky to have Alissa for my advisor. When I first looked into FIDM I was unsure of where my future in fashion would take me but after talking to Alissa I knew FIDM was the right school for me. She has helped me with every step of the application process and always answered any question that I had.
Tell us a bit about yourself. Ever since I was little I loved fashion. I remember going through my mom’s store catalogues and cutting out the clothes and accessories I loved and taping them up in my room. I would put outfits together and make notebooks of my favorite looks. I would make my own doll clothes and pick out the fabrics and details to add to them. I loved the way that fashion could tell a story, or evoke a reaction. To me fashion is universal. My favorite pastime is shopping, whether it is just online browsing or actually buying for others or myself. My biggest weakness is shoes and I have well over 100 in my closet.
What are your proudest accomplishments so far? My proudest accomplishment in my life, and this will never change, is being able to be a stay-at-home caretaker for my six-year-old cousin for the past 28 months. When DCF placed her in my family’s care, the last thing I wanted was a child to interfere in my life, but within days I had fallen in love with her, and she with me.

I have been very lucky to be involved in her everyday life, from getting her on the school bus each morning, to taking her to after school activities, to doing homework with her, and volunteering in her classroom and her school. Dealing with the trauma that exists from her past life has been a challenge, for the both of us, but one that we work together on and that has made her heal in ways I am so proud to see.
What made FIDM right for you? I never thought that I could leave my cousin, let alone go to a school on the other side of the country. I took a lot of time to look at colleges and all the ones that were located near me just didn’t have what I was looking for. I looked into FIDM many years ago and loved it so I decided to just go ahead and look into it again.

As soon as I reached the website I got excited. I felt like it was where I belonged. FIDM was where my dreams would come true. After talking to Alissa, I never had any other thought in my mind that FIDM was the perfect choice for me to achieve my dreams of being in the fashion world. And even though my cousin is sad that I am leaving, she tells me that I have to go “to get my dream come true.” 

I know that FIDM will be able to provide me with that and to show my cousin that dreams do come true when you have the passion and hard work to see them through.
Describe your entrance project. For my entrance project I developed my own boutique named Bella Sage. My customer was based on a businesswoman in her early thirties who wanted to look professional and fashionable. I created five different looks for her: business casual, work wear, casual wear, club wear, and evening wear. I made sure each outfit and accessories fit into who my customer was and kept in mind her taste for trendy budget and designer pieces with a professional and chic, fun look.
What are your career goals? There are so many jobs I would love to try upon graduating from FIDM. I feel there are endless amounts of fashion jobs that offer unique opportunities to learn from. I would love to be a stylist for a TV show or movie because the idea of styling a character that people only get to see for such a little time makes it so much more important what you see them wear. 

Also, I would love to work as a buyer for Nordstrom’s. I love that they offer fashions from very different price points, which makes it a store for such a range of customers.  My life-long career goal is to own my own retail store in Beverly Hills.
What do you expect to learn at FIDM? FIDM has some of the most knowledgeable faculty in the industry to teach us. I know that I will learn so much about being a part of the fashion industry in so many ways. I also expect to learn from the other students at FIDM and from the alumni, who all offer such unique experiences and networking opportunities. I feel honored to get the chance to learn from everyone at FIDM. 



Reserve Your Spot for The Science of FIDM Event August 1st

Please join us on Wednesday, August 1st, for "The Science of FIDM"—a showcase of student work by FIDM Students, on the Los Angeles campus.

Experience what happens when FIDM Students from select majors come together to represent themselves and the college they love. See the Scientific Periodic Table come alive in a new way as the students share work inspired by their nine key elements, including passion, innovation, dedication, and perseverance.

•  See student work from majors such as Fashion Design, Interior Design, Digital Media, and Graphic Design.
•  Meet with successful graduates to talk about how hard work, a competitive spirit, and dedication can lead to success in the fashion and entertainment industries.
•  Tour the campus and get your questions answered by FIDM Admissions Advisors.
•  Enter to win fabulous prizes from popular makeup brands and the FIDM Scholarship Store.
•  Savor delicious food and desserts while you listen to a DJ spin the latest hits.

When: Wednesday, August 1, 2012
Where: FIDM Los Angeles, 919 S. Grand Avenue, Los Angeles 90015
Time: 6 p.m. - 10 p.m.

Party the night away among friends and get to know more about FIDM.

To RSVP, please click here. If you are a current FIDM Student, please reserve your spot through the Student Activities Facebook page.



Pac Sun, MAC, Gap, Calvin Klein & More Attend FIDM Job Fair


More than twenty top companies, including Bebe, Tommy Hilfiger, Saks Fifth Avenue, Macy's, Madewell, Nordstrom, Sunglass Hot, Swarovski, and Michael Kors networked with FIDM Students at this week's Job Fair event on the Los Angeles campus.

FIDM Job Fairs are unique from other hiring events because they are geared specifically towards new, as well as current, students who are interested in working while they attend school. Retailers come to FIDM because they know they’ll find what they’re looking for, and in some cases, make offers on the spot. Many of the industry’s best-known retailers show up for FIDM Job Fairs, from high-end designer labels and luxury brands to well-known department stores and specialty boutiques. Job Fairs are held on all four of FIDM's California campuses. Find out more about FIDM career events.




Brown Shoe Co. VP Attends Footwear Design Student Presentation


Jeanne Zornada, the VP of Design and Development at Brown Shoe Company, recently flew in from New York City to critique a presentation of student work by FIDM Footwear Design Students. "I've been in the Footwear Industry for 20 years," said Jeanne. "The students did a fantastic job using new technology. They exceeded all my expectations."

Pictured: Jeanne Zornada (third from left) with students Katherina Vongphraghanh, Lisi Wang, and Balu Krishna



Just Accepted Merchandise Marketing Student Wants to Open a Boutique in Her Native Texas



Full Name: Jordan Stanley

Age: 18

Hometown: Houston, Texas

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Summer 2012

Admissions Advisor: Shani Hulst

Tell us a bit about yourself. In my rare spare time I love to read, browse on Pinterest, and of course, online shop.

What are your proudest accomplishments so far? During high school, I managed to hold down two jobs at two different boutiques while remaining involved in clubs at school and on honor roll.

What made FIDM right for you? What made FIDM stand out from all the other schools I looked into was the exposure that the college can provide. Everything from the location, to the classes, to the students attending gives me the opportunity to grow as a fashion student.

Describe your entrance project. Creating my entrance project was incredibly fun yet extremely tedious! I gladly welcomed an assignment that involved so much room for creativity and individualism, but with the challenge of marketing oneself.

What are your career goals? After graduation I would love to work as a buyer for a couple of years to gain experience before eventually opening my own boutique back in Texas.

What do you expect to learn at FIDM? To experience and to educate myself in many different aspects of the fashion world that FIDM has to offer, while having the opportunity to learn from the other students around me.



Just Accepted Merchandise Marketing Student Is Pursuing Her Fashion Dreams at FIDM




Full Name: Malia Haunfelner

Age: 20

Hometown: Saugus, CA

Year in School: Senior at Loyola Marymount University

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Summer 2013

Admissions Advisor: Kristen Choceck. Kristen was so sweet and made me feel very comfortable. She was extremely helpful and kept me motivated throughout the admissions process. I greatly valued her opinions and suggestions and more than anything, I wanted to make her proud. I feel so lucky to have her as my Admissions Advisor.

Tell us a bit about yourself. Ever since I was a little girl I have loved fashion. When I was two years old, I would insist on picking out my own outfits everyday. As I got older, my love of fashion grew and I knew that it was something that I wanted to pursue a career in. I started working in retail the day I turned 17. I knew that retail experience would be important if I wanted to work in fashion, and of course the discounts were definitely a great perk.
About a year ago, I was an intern at Dietch PR, a boutique fashion public relations firm in Los Angeles. It was a great opportunity, and provided me with my first professional experience within the fashion industry. We represented about 12 different lines, and I learned a lot about how to market and promote them to bloggers, editors, and stylists. This experience solidified my need to work within the fashion industry.
I would love to work on the business side of the industry and be able to apply the theoretical skills I have learned by being a Communication Studies major at Loyola Marymount University. The one thing that has been lacking in my education so far is creativity. I am looking forward to being able to explore my creative side, while also applying the analytical skills that I already have.

What are your proudest accomplishments so far? I am very proud that I chose to step outside of my comfort zone and take a risk by applying to FIDM. Instead of taking the easy way out, I decided to chase my dream and do something that I have a passion for. I am proud of being accepted to FIDM and beginning to really go after what I want.

What made FIDM right for you? I fell in love with FIDM the second that I came to the Los Angeles campus. Initially, I wanted to attend FIDM right out of high school, but my parents were adamant about me going to a four-year university. I didn’t know that FIDM had a post-graduate program until just a few months ago and I couldn’t have been happier when I found out they did. FIDM is an amazing and prestigious school and I know that it will help me reach my goals and pursue my dreams.

Describe your entrance project. For my entrance project, I create a booklet that was inspired by the look of a catalog or magazine. I imagined that I owned my own boutique and in this booklet I outlined what my store would be like, the target customer, and five sample outfits that would fit into the customer’s lifestyle. I created my booklet using a combination of pictures from Pinterest, blogs, and Polyvore.

On the left side of each page were images that inspired the corresponding outfit on the right side, as well as my vision for the store as a whole. On the right side were the outfits, the outfit titles, price points, and more images that inspired the particular outfit. I had so much fun putting my project together and I couldn’t be more proud of the way it turned out.

What are your career goals? My ultimate goal is to work for a fashion magazine. I would love to combine my passion for writing and fashion into one career and I think that working for a magazine would be completely ideal. However, I loved my time working at a fashion PR firm and I am definitely considering public relations as a career choice.

What do you expect to learn at FIDM? I know I am going to learn so much at FIDM, but I think the thing I am most looking forward to learning is how to apply my creativity and prior knowledge to the fashion industry specifically.



Just Accepted Fashion Design Student Designs Equestrian Clothing



Full Name: Ashley Noel Beim   

Age: 21

Hometown: Becker, MN

Year in School: Senior at the University of Minnesota, Twin Cities

FIDM Major: Fashion Design

FIDM Campus and Start Date: LA, Summer 2013

Admissions Advisor: Kristen Chocek

Tell us a bit about yourself. Since I was young I’ve always loved horses, and I started showing my cousin's horse when I was around 10 years old. Not long after my first show, I was lucky enough to get a horse of my own, and I have been showing across the country ever since. To save money at this rather expensive hobby, my mom and I made my show clothes.

As we got better at it, more and more people started asking us where I had my clothes made, and before we knew it, we had a business that we called aBj Show Clothes. I’ve always loved to design things, whether it was clothes or interiors or exteriors, so I’m excited to finally be educated on what I’m most passionate about.

What are your proudest accomplishments so far? Designing the performance uniforms for a winter indoor drumline group heading out for their world championship competition. I was complimented by the judges for the cohesiveness of the uniforms to the concept of the show and was immediately proud of what I had done.

Another thing I’m really proud of was a project I did at my current school for a marketing research class. My project was researching iPads and how elementary students use them, and long story short, my group found several uses for the iPad and aiding special needs students in the classroom.  I was really excited to find through research something that could help a rather underserved group of students.

What made FIDM right for you? When I decided that I wanted to pursue design, FIDM became the clear choice. As a business major, I know the power of connections, which FIDM has many.  Also, with my absolute dream job of being a film costume designer, FIDM’s location and proximity to the industry made it the obvious choice. Apart from those considerations, I learned more about the staff and coursework through my discussions with my advisor Kristen, and it seemed to me that FIDM’s curriculum and staff was a breath of fresh air compared to what I’m used to through my current college.

Describe your entrance project.
 For my entrance project I was inspired by the “alter ego.” I like to think that most of us have a side that not everyone gets to see, and wanted my designs to reflect that. I didn’t want it to be glaringly obvious as to what each garment’s alter ego was, but I wanted an element in each garment that was an unexpected part of the whole.

What are your career goals? I'm aspiring to be a film costume designer. As a nerdy kid, I always used to wait for movies to come out on DVD so that I could watch the special features praying they would show how they designed the costumes.

What do you expect to learn at FIDM? I expect to learn so much from FIDM, I’m not even sure how to put it into words. The more tangible, technical skills are of course expected, but I’m sure FIDM will teach me so much more than just how to create a garment, because there is so much more that goes into it. I know I will learn where to get the best fabrics/materials, where to find inspiration, learning how to better translate ideas and concepts from your mind to the page, and  I'm sure there is so much more to learn that I haven’t even thought of yet.



FIDM Student Featured in LA Weekly For Designing Head Scarves


FIDM Apparel Industry Management Student Marwa Atik, founder of Vela Scarves, recently exhibited fashion-forward head scarves in Irvine at the Fashion Fighting Famine Fashion Show.

Marwa, who has worn a hijab since eighth grade, was profiled in L.A. Weekly:

"Shopping, she admits, can be a challenge for Muslim-American women because the fabric of hijabs often cover the designs of blouses. So Atik creates headscarves that can be the focal point of an outfit: say, pastel ruffles and pleats that hang down the front of scarves."



Wednesday's Words of Wisdom by Student Chase Vance


FIDM Instructor Angela Hicks is Creative Director for top L.A. home and garden destination Rolling Hills

Question: How do I develop relationships with instructors, faculty, and peers?

Everyone at FIDM is here to expand your network, however, it is your responsibility to take the first step. It is up to you to begin the expansion process. On the first day of classes, instructors and students will go through introductions saying things such was what they've done, why they're here, future goals, etc. Students will quickly find those who are like-minded and others who may be focusing on skills that they could work with in the future. Jobs and internships can be aquired through every medium at FIDM. Using the Career Center is one of the best places to gather new job and internship leads, but at the same time, always exercise the power of your own network.

Wednesday's 100 Words of Wisdom is a weekly series by Chase Vance, FIDM Student (IMPD) & Grad (Apparel Industry Management)



FIDM Visits Korea for Information Session and Alumni Dinner


FIDM Admissions Advisors Lisa Aronoff and Seung Kim recently paid a visit to Seoul, Korea for a prospective student Information Session and alumni dinner event for alumni living in the area. Korean students had a chance to hear from successful graduates such as Fashion Designer and actress Jun Hee Kim (pictured above, middle) and Steven Cho, a Technical Designer at Sae-A-Trading, who manages accounts for Kohl's and Target.



Let the Finals Begin... an Update from Student Blogger Janessa

Janessa_smIt's crazy to say that my first year of college is nearing the end. As cliche as this sounds, it really does feel like yesterday that I was starting my first day at FIDM. Nervous, excited, anxious and wondering how my first year experience would be and now I can finally say that it was amazing. Although there may have been some serious blood, sweat, and was so worth it! 

Hang on, I'm getting a little carried away here... I sound as though I have already finished my first year of blood, sweat, and tears when in reality I still have a week left of finals. Oh boy. Bring on the coffee.

Anyway, as many of you know the last couple weeks of the quarter are probably the craziest and most intense. Sometimes I do wish we took regular exams like most other colleges, rather than having final projects AND final exams. Right now I'm working on my final project for Computer Aided Design & Fabric ID and let me tell you... my brain is going in a million different directions. Don't get me wrong, it's fun stuff! But definitely time consuming.

And to think that's only for two classes...

I'm sure no one can go an entire day just studying and working on projects. Everyone needs to take a breather at some point. While many may go for a smoke, brisk walk, or coffee, my de-stresser is baking. So I may or may not have taken a quick break from school work and made some cupcakes :) Shh...

IMG_7947Let's just say that I'm seriously looking forward to taking the summer off and enjoying my time off! 

Good luck to everyone during finals, and congrats to those graduating! 

--Janessa Landeen, Merchandise Product Development Student



Tuesday Tour: Room 201

Alright, so here we go! We're kicking off Tuesday Tour--a new feature that gives you an inside look at FIDM's Los Angeles campus. We'll also provide some very important tips for Enrolled Students to keep in mind while they're attending FIDM.

Room 201 - This is where the Department Chairs’ offices are located.

Tip for Enrolled Students: Go introduce yourself to the person that runs your major! Let them know who you are and don’t let them forget. From the start, begin to develop a name for yourself as it will be very helpful in networking around the campus. If you ever have questions about a major--or just questions in general--FIDM has an open door policy, so you're welcome to drop in briefly at any time to ask a questio or to set up an appointment.

Check in next week for info on FIDM's Career Center.

Tuesday Tour is a weekly series by Chase Vance, FIDM Student (IMPD) & Grad (Apparel Industry Management)



Just Accepted Jewelry Design Student Has Been Fascinated With Rocks and Gems Since Her Childhood in Alaska


Name: Erin Gillespie

Age: 26

Hometown: Seward, Alaska

Previous College History: Two years of undergraduate study at Washington State University majoring in Kinesiology.

FIDM Major: Jewelry Design

FIDM Campus and Start Date: October in LA

Admissions Advisor: My advisor was Susan Pope who was absolutely amazing! From the moment we had our first meeting she went above and beyond assisting me in anything that I needed. She kept in constant contact with me and made the scary prospect of going back to school a lot less intimidating. I am so grateful for her and her willingness to help and encourage me in any way possible!

Tell us a little bit about yourself. I was born and raised in a small Alaskan town. Ever since I can remember I have had a passion for art, jewelry, and design. My fascination with rocks and gems came at an early age. My mom told me that she used to have to limit the amount of rocks I was allowed to bring home, otherwise, I would have brought the whole beach with me! I would spend hours walking the shoreline hunting for agate.

My mother did metal work when I was a child and observing her at her work bench was my first taste of form and the artistic process that goes into making jewelry. I used to go to my grandmother's house and play in her jewelry and sometimes sneak into my mother's room to peek inside her jewelry box, in awe of all the beautiful and sparkling items. It wasn't until about five years ago that I gave any thought to pursuing my passion. 

I started work as a makeup artist in a department store and started taking gemology classes through the Gemological Institute of America and obtained my Accredited Jewelry Professional certification. I liked my job, but I also knew that jewelry was where my heart was. About six months after moving to Orange County I met a girl who was a student at FIDM studying fashion. We started talking and I told her about my passion for jewelry and she suggested that I check out FIDM's program. 

What are your proudest accomplishments so far? I am blessed and privileged to be able to be a daughter, sister, and friend to my family and many outstanding people I have met in my life. I take pride in my design work and included my portfolio in my entrance project as a supplement. I spent a summer commercial fishing in Alaska with my uncle, cousin, and my mother on the Miss Melody, a purse seining boat, owned by my uncle. I worked harder than I ever had and had a life experience that I will never forget.

Also, conquering my fear of failure and making the decision to apply to FIDM and being accepted as a student has been an amazing and joyful accomplishment. My whole family is very proud of me for following my dream because they see the passion I have for jewelry and the determination I have to be successful.

What made FIDM right for you? I love the specialized areas of study and the classes that are offered. I like that the course study for Jewelry Design not only includes hands-on bench work, but also history and computer aided design (CAD). I have been really impressed with the way the program is laid out and how it really covers all bases of study so that students are prepared and informed about the latest trends and technology currently used in the industry. I love the small class sizes too.

The instructors are active members in the industry and have a lot of experience. This was really attractive to me because I wanted a teacher who not only studied the area that they teach, but that has lived it as well, so they can relate to me as a student who wants to pursue jewelry after graduation. FIDM was right for me because they have an amazing reputation across the board.

Describe your entrance project. My entrance project drew direct inspiration from the summer that I spent commercial fishing. I was really nervous starting out on this project but as I progressed, it all just came naturally. The piece morphed in a beautiful statement necklace that held so much symbolism for me. My inspiration journal included pictures of my family, quotes, a card from my grandmother and elements from the ocean and of my Alaskan Native heritage.

What are your career goals? I hope to learn and take as much as I can with me into the practical workplace from my education at FIDM. I want to grow as an artist, designer, and as a female involved in the fast-paced jewelry industry of today. If I can design pieces that are symbolic, meaningful, and treasured to the wearer, I have achieved success. I want to create a business for myself and a name that represent beauty, passion, drive, and industry awareness.

What do you expect to learn at FIDM? I know that this experience will be a whirlwind of complete immersion into the field. I expect to learn all the different facets that go into being successful in the industry whether it's sales, design, fabrication, or marketing. There is such a diverse student population at FIDM that I know I won't only be learning from the course work as much as I will be learning from other students. FIDM is the total package that is going to ready me for a great future.



Meet IMPD Student and Apparel Industry Management Grad Chase Vance

Grad Chase Vance sharpened his talent for apparel design and pattern making for many markets including action sports, denim, swimwear, technical gear, and accessories while studying Apparel Industry Management at FIDM. Now he's been accepeted into FIDM’s prestigious third year Advanced Study program in International Manufacturing & Product Development (IMPD) where he and his fellow students will be working with Bebe execs on all phases of the production process, from concept to consumer. Chase is a recipient of scholarships from PAC SUN and Signal Products.

Tell us a little bit about yourself:
I grew up in Utah where my initial goal was to become a professional freestyle skier, but when I moved to California several years ago, it was much more difficult to reach the local resorts. This is where my interest in designing winter sports apparel began at just 14 years old. I followed that goal and since then I've graduated from Apparel Industry Management and been accepted into FIDM's International Manufacturing and Product Development 3rd year advanced program. I am now working as a freelance pattern maker with focus in streetwear, denim, and action sports pattern designs while also in the process of building a men's style website.

What are your proudest accomplishments so far?
The opportunity for so much involvement with the college. I knew I wanted to get as much as possible out of FIDM, and it seems to grow with each quarter. Because I got so much out of the school, I wanted to explore any area I could to give back. I have since had the opportunity to serve as the Student Council President and participate in all the clubs.

What made FIDM right for you?
I toured a few colleges my over my junior and senior years of high school but none of them came close to what FIDM offered in getting me to where I wanted be; designing apparel for winter sports. In the time I've been here, I've gained so many connections and broadened my interests to many more options than I would have experienced at traditional universities.

How did you choose your major?
I met with my advisor to discuss my goals and through the process of analyzing my personality and focus, my advisor placed me in Apparel Industry Management. After having completed the program there's no question that major was perfect for setting me in the right direction. My eventual goal is to have an action sports lifestyle brand that is geared towards surf, skate, and snow sports consumers with subtle nuances that set it apart from competitors.

Why did you decide to get a second degree from FIDM?
It really came down to what I learned in my first degree in Apparel Industry Management. After completing it, I felt more than prepared to step foot in the industry but I still wanted to deepen my knowledge. I learned of International Manufacturing and Product Development early on in attending FIDM and gathered more information about it over time by speaking to current students in the program and faculty around the college. After gathering all the information possible, I began looking at how I could adapt the curriculum and experiences to my career. I did everything I could to prepare myself for the highly competitive spaces available for the 12 students accepted into the program. 

What has been your favorite class so far and why?
I couldn't narrow it down if I tried! Because Apparel Industry Management was the best major for me and I enjoyed it so much, every class came together as an ensemble; each one was as important as the last. However, there were a few that I felt highly applied to me with my interest in designing technical apparel for winter sports, so I found a strong interest in the textile science courses and pattern making.

What are your career goals?
In the time I've been at FIDM I was exposed to so many future options which all are possible but my main few are to own an action sports lifestyle brand, a fashion-forward men's contemporary line, and one day, a ski resort. We'll see about that last one! But, I feel FIDM has equipped me to accomplish any goal I may set in this industry.

How do you think your FIDM degree will help you accomplish them?
On the first day I started class in the Summer of 2010 I could feel myself getting closer to my goals. I was applying every lecture and assignment towards myself and the company I want to own in the future which was also one of the main reasons I chose FIDM. Rather than just doing assignments for the curriculum, you're doing them for you and what you want to accomplish in the industry. From instructors and staff to my peers, I have met so many driven people that love what they do and go out of their way to help the next generation. Therefore, the ability to accomplish one's goals are drastically assisted and the network allows students o reach those goals in a much shorter amount of time for those who know exactly what the want to do. 

TUESDAY TOUR: Beginning tomorrow, Chase will be writing our new feature Tuesday Tour. Each week, he'll introduce you to a new FIDM spot and give enrolled student tips for being a successful student. Be sure to check back tomorrow to read his first Tuesday Tour post!



SF Student and Olympic Skeet Shooting Hopeful Ali Chiang Featured in Gentry Magazine


FIDM SF Student Ali Chiang is profiled in the June edition of Gentry. The 23-year-old started competing at age 11, and is now vying for a spot as an alternate for the U.S. Olympic Team. "With my dad, we share shooting, but with my mom, we share shopping," she tells the magazine. "I've always had a passion for business, and with shooting I've learned a lot about the outdoor apparel industry."



Just Accepted Interior Design Student is a UCSC Grad and Freelancer for


Full Name: Shannon Malone

Age: 25

Hometown: Ojai, CA

Previous College History: Graduated with a Bachelors Degree in Cultural Anthropology from the University of California Santa Cruz

FIDM Major: Interior Design

FIDM Campus and Start Date: San Francisco, Fall 2012

Admissions Advisor: Laurie Wright

Tell us a bit about yourself. I love writing, photography, and of course interior design. I get to combine those three passions as a freelance writer and photographer for the home design website I scout out interesting homes and homeowners, interview them about their home, their design process, decorating philosophy, etc.

photograph their home and then write a home tour along with the photos to be published on Houzz. It has been great, I've seen some amazing houses, and met some really great people in the design industry. I've done a few interior designers houses, some architects and builders, a color consultant, and home decor boutique owners.

What are your proudest accomplishments so far? Definitely graduating from UCSC and getting a Bachelor's Degree, although it wasn't what I want to do career wise, it was a great experience -- a lot of hard work and it taught me a lot. Also, deciding to pursue my dream and getting accepted to FIDM!

What made FIDM right for you? The Professional Designation Program is perfect for me because I already have a degree. The classes look amazing, and are a good balance between the technical and creative aspects of interior design. Visiting the beautiful San Francisco campus and meeting my advisor made it all even more perfect!

Describe your entrance project. I did a floor plan and chose a color palette, furniture, and textiles for a mountain view room. I drew inspiration from living in Santa Cruz. It is a town up against mountains and Redwood forests, but it is also a beach town, so I went with a more beachy color scheme with very natural, light and airy textiles.

What are your career goals? I'd like to open my own residential interior design business, but also a retail furniture and decor store, and design some of my own furniture.

What do you expect to learn at FIDM? Everything!



Film & TV Costume Design Student Works on AFI Film

Jill Sorensen FIDM gradSalt Lake City, Utah native Jill Sorensen is studying Film & TV Costume Design on the Los Angeles campus, and just finished working as an assistant costume designer on an AFI film called 113º. 

"Officially I was the assistant costume designer and my classmate, Melissa Himawan, was the lead costume designer. I helped with prepping a few days before filming, and worked as a set costumer for a week during filming. The level of creativity and professionalism on this film was unsurpassable. The movie is set in space, in the future, while the space ship is breaking down. If that is not intense then I don't know what is. The costumes were fantastic and extremely well thought out. Most of the garments were hand-dyed by Melissa and adorned with custom-designed patches..."

Read the entire interview on FIDM's




Film & TV Costume Design Student Lands Coveted Internship With Television Academy

Film & TV Costume Design Student Alyssa Gudino was just awarded a prestigous paid summer internship in Costume Design with the Academy of Television Arts & Sciences Foundation. This internship is hailed as one of the top 10 in the country. In the four years that Film & TV Costume Design Students have been entering the national competition, FIDM has had finalists all four years and a winner three out of four years.



Just Accepted Business Management Student is 2nd Gen FIDM Fan



Name: Kaitlyn (Katy) Jean Weprin

Age: 22

Hometown: Studio City, CA

Previous College History: Courses completed at University of California, Merced and will be graduating from FIDM with a Beauty Industry Merchandising & Marketing Degree in June.

FIDM Major: Business Management B.S. Degree

Why did you decide to continue your education at FIDM? I know that the knowledge and skills taught in this program will foster my abilities to reach my goals. I also understand that the privilege of higher education is something no one can take away from me. Advancing my education does more than simply build my resume; it expands my wisdom to become a more judicious and diligent woman in society.

Campus and Start Date: Los Angeles, Summer Quarter 2012.

Admissions Advisor: Kathi Gilbert

Tell us a bit about yourself. I love to be outside in the fresh air camping, hiking, and gardening, but my true passion is dance. Before I came to FIDM I was training to be a professional dancer and it will always be a part of my life. I work part-time at Bare Escentuals, a mineral-based cosmetic and skin care company, as a Beauty Ambassador. Here, I turned my passion for art and painting into makeup artistry.

I’m also interning at Just Fabulous, an online fashion boutique, in their Social Media Marketing Department. Finally, I recently began interning for Pop Beauty, a fun and edgy cosmetic line. They are a relatively new company that hired me to take over their social media marketing. Since I started work there, I’ve instigated two new social media platforms, written press releases for all of their Fall and Holiday products, and developed a process to monitor social media marketing’s weekly impact on brand awareness and sales.

What are your proudest accomplishments so far? Growing up, I was heavily involved in Scouting. My proudest accomplishment was completing my Gold Award, the highest achievement given in Girl Scouts. I wanted to reach far beyond my local community to make a difference globally to underserved countries. So, in 2008, I initiated a local drive to collect technological equipment, to aid the Youth for Technology Foundation (YTF) in Sironko, Uganda. I collected over 20 laptops from local corporations, as well as monetary donations, for YTF, and arranged to ship them overseas.

Being the Co-Event Planner and Director of Communications for FIDM’s 2012 Road to Beauty event is another proud highlight of mine. By presenting an impressive panel of beauty industry leaders, we wanted to raise awareness to other students about the major taught at FIDM. My next proudest accomplishment will be to graduate with a bachelor’s degree from FIDM and obtain a full time job.

What made FIDM right for you? After high school, my original career goal was to be a Sports Medicine Pediatrician. In school I loved the sciences, but I also always had some sort of creative outlet to balance the left and right sides of my brain: dancing, drawing, painting, and playing the cello. I slowly realized medicine was not the right field for me. I took some time off from school and worked non-stop. I was a LAUSD Teacher’s Assistant at a middle school, a math and science tutor, and the Assistant Manager at a privately owned gym, all at once.

Eventually I realized that none of those things sparked passion and excitement for a career. I knew that I had to go back to school to search for that passion. My mom, herself a graduate of FIDM, suggested we attend the FIDM Open House and when I encountered the Beauty Industry major, I had this overwhelming feeling in my gut that I had just seen my future. In the last year and a half, I’ve learned so much about the industry and myself.

What are your career goals? My long-term career goal is to become the VP of Marketing or Product Development for a beauty industry company. Hopefully this will also involve a move to a new city, like New York or San Francisco -- hot spots for large beauty corporations. With the knowledge I gain from FIDM, perhaps I will happen upon a bright idea that will inspire me to pioneer my own business one day.

Since I am seeking a management position in the near future, this program will facilitate the executive tools that I need to succeed. I’m also excited to attain “technical, analytical, financial, and entrepreneurial skills” to better evaluate and problem solve common and uncommon issues that may appear in my field of work.

Follow Katy on Twitter @kayjean_



Fashion Design Student is Author of New Book


Fashion Design Student and Canadian native Tamara Itani completed a 300-page manuscript for a book called Marble, at the age of 14. "I sent out query letter after query letter, and after receiving many rejection letters, I finally received word from a publication house in California that was keen on publishing my work," she explains. After two long years of editing, Marble became a reality, and it is now available on Amazon:

"15 year old Penny Kensington is about to take a journey that will reshape her entire life. Bored out of her mind, helplessly in love with a school heartthrob, and lost to the world, Penny appears the average teenage girl. In reality, that’s not anywhere near the case. Pursuing an eccentric, globe-trotting lifestyle with her grandmother and groaning pet chicken (chick actually), Penny receives a mysterious letter from her long deceased grandfather. She learns her grandfather’s dying wishes are for her to safeguard a strange, bejewelled lamp. Penny wonders who would play such a cruel trick on her. (But it’s no trick.) The lamp throws Penny into an unexpected, magical adventure that will have her meet some fantastical characters and propel her a decade into her future."

"It is the most rewarding feeling in the world to have your biggest dream realized into a tangible reality," she adds. 



SF VisComm Students Make It Work at Tim Gunn Runway Event


Visual Communications Students Ashley McPherson, Joseph Bordi, and Gillian Dunn recently worked backstage at Tim Gunn's "Make It Work" Spring 2012 Runway Show at Stanford Shopping Center in Palo Alto, California. The live show featured the spring collections from Juicy Couture, Kate Spade New York, and Lucky Brand Jeans.



SF Students Tour Old Navy's Flagship Store Remodel



Talk about a sneak preview! FIDM Merchandise Marketing and Visual Communications Students received a special tour of Old Navy's flagship store led by Megan McAndrews, Lead Remodel Coordinator. Located in the historic Pacific Building and just down the street from FIDM San Francisco, this store is in a high traffic tourist mecca making it one of the most important 'billboards' for the brand. A test space for high-volume, low-capacity fixturing and layout, it employs twenty Visual Merchandisers who do everything from opening the stores, organizing merchandise, and helping customers to daily planning and sales floor upkeep.

FIDM Graphic Design Students have been asked to create a design for a product that can be given to the VIP guests at the big reveal when the store reopens this coming August.



Just Accepted OC Campus Apparel Industry Management Student Is Passionate About Hip Hop, Sneakers, and Streetwear

PhotoJust Accepted Apparel Industry Management Student Bryan Morales will start pursuing his dreams of starting a clothing line this fall at the Orange County campus. Inspired by hip-hop, skateboarding, streetwear, and sneakers, Bryan hopes to one day have his own store and collection.

"I want to create a line that caters to the hip-hop and skateboarding community. I hope to fulfill my dream of owning a store in Los Angeles. I long for the day when music artists, skaters, actors, actresses, and athletes come in to my store to shop. Expanding my clothing internationally is a goal of mine as well. To open up stores in countries across the world is something I have dreamed of for quite a while. But for the most part, I want my clothing line to be successful enough to give back to my entire family."

Read the entire interview at FIDM's Daily Blog.



Just Accepted Visual Communications Student is Inspired by Rachel Zoe and Wants to be a Stylist

Picture 1Just Accepted Visual Communications Student Caitlan Szabo already has a successful career working at Nordstrom, where she is passionate about helping clients look and feel their best. Her passion for fashion and desire to work as a stylist (her idol is Rachel Zoe!) led her to FIDM.

"The atmosphere at FIDM caught my eye. After touring and meeting people at FIDM, I got an immediate 'at-home' feeling. I fit right in with the other students and that’s an amazing feeling. FIDM has so many more things to offer me than your standard college; it feels like the sky’s the limit here.  I’m inspired, hopeful, and excited!"

Read the entire interview at FIDM's Daily Blog.



IMPD Grad Continues Her Studies with Bachelor of Science Degree

Ariel pictureWhidbey Island native Ariel Carroll just graduated from FIDM with a degree in International Manufacturing & Product Development (IMPD). She is continuing her studies at FIDM with plans to finish her Bachelor of Science Degree in Business Management by March 2013.

"This program was the best. I made so many connections and friendships, and gained so much knowledge that I can take with me throughout my educational journey and career path. My teachers have been absolutely amazing, and traveling to Europe and Hong Kong has given me a new perspective on research and manufacturing."

Read the entire interview on FIDM's Daily.



Trade Mag VMSD Covers Vis Comm Students' Roundtable with Saks Exec

Vis Comm Advisory Board member Harry Cunningham

Anne DiNardo, Editor of VMSD, a resource for retail designers and store display professionals, came along when FIDM Visual Communications Students visited Saks Fifth Avenue’s flagship store as part of their New York City Study Tour. Harry Cunningham, Senior VP, Visual Merchandising and Store Design (and FIDM Vis Comm Advisory Board member), put together a roundtable discussion with his team of experts. "They shared their career paths, missteps and advice for getting a dream job," writes DiNardo. Read the article.

From the archives: Saks Senior Vice President Harry Cunningham Inspires FIDM Visual Communications Students



FIDM Student and Project Runway Hopeful is "Skip The Casting Line" Talent Search Winner

LookTV, in conjunction with Project Runway producers, recently held the first ever "Skip The Casting Line" Talent Search. Designers from all over the country were asked to submit videos of themselves and their designs for a chance of receiving a spot at the L.A. Closed Castings of Season 10 Project Runway. FIDM Fashion Design Student Blake Patterson was the lucky winner and hopes to be selected as a competitor on the show's 10th season!

View a short video of Blake with Nick Verreos below!

Nick Verreos has a full report on his blog.




Meet Digital Media Student Devonte Glover

Name: Devonte Glover

Campus: Los Angeles

Major: Digital Media

Tell us a bit about yourself:
I am an inspiring digital media artist specializing in photography, motion graphics, editing and videography. A San Diego native, I just moved to Los Angeles about a year ago.

What are your proudest accomplishments so far?
My proudest accomplishment so far is landing my internships with FIDM as well as my internship with Mandate Records, which is based in San Diego. My team, The Creative Captivators, won the recent YouTube challenge at FIDM, which meant getting to work with youtube and google +. I was also very proud that my video for the challenge, which, in fact, was my first time ever shooting and editing video, received over 1100 views within the first week it was posted.

What made FIDM right for you?
Actually, I didn't know FIDM was right for me until I got here and actually started my major. Once I began to get deeper and deeper into the program, I discovered that I really had an undiscovered talent in the Digital Media industry. I also realized I had a unique style that would be greatly needed in this industry.  

What is your favorite class and why?
My favorite class is my photography class, because my main passion is photography. I love being able to tell a story through one picture.

Are you interning/working in the industry?
I'm working with Mandate Records as a photographer, videographer, and motion graphic artist intern. I'm also working with FIDM as an editor.

What are your career goals?
My career goals as of now are to ultimately work as photographer and videographer for live events, as well as get into post production for a major network.

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