Full Name: Ashley Noel Beim
Hometown: Becker, MN
Year in School: Senior at the University of Minnesota, Twin Cities
FIDM Major: Fashion Design
FIDM Campus and Start Date: LA, Summer 2013
Admissions Advisor: Kristen Chocek
Tell us a bit about yourself. Since I was young I’ve always loved horses, and I started showing my cousin's horse when I was around 10 years old. Not long after my first show, I was lucky enough to get a horse of my own, and I have been showing across the country ever since. To save money at this rather expensive hobby, my mom and I made my show clothes.
As we got better at it, more and more people started asking us where I had my clothes made, and before we knew it, we had a business that we called aBj Show Clothes. I’ve always loved to design things, whether it was clothes or interiors or exteriors, so I’m excited to finally be educated on what I’m most passionate about.
What are your proudest accomplishments so far? Designing the performance uniforms for a winter indoor drumline group heading out for their world championship competition. I was complimented by the judges for the cohesiveness of the uniforms to the concept of the show and was immediately proud of what I had done.
Another thing I’m really proud of was a project I did at my current school for a marketing research class. My project was researching iPads and how elementary students use them, and long story short, my group found several uses for the iPad and aiding special needs students in the classroom. I was really excited to find through research something that could help a rather underserved group of students.
What made FIDM right for you? When I decided that I wanted to pursue design, FIDM became the clear choice. As a business major, I know the power of connections, which FIDM has many. Also, with my absolute dream job of being a film costume designer, FIDM’s location and proximity to the industry made it the obvious choice. Apart from those considerations, I learned more about the staff and coursework through my discussions with my advisor Kristen, and it seemed to me that FIDM’s curriculum and staff was a breath of fresh air compared to what I’m used to through my current college.
Describe your entrance project.
For my entrance project I was inspired by the “alter ego.” I like to think that most of us have a side that not everyone gets to see, and wanted my designs to reflect that. I didn’t want it to be glaringly obvious as to what each garment’s alter ego was, but I wanted an element in each garment that was an unexpected part of the whole.
What are your career goals? I'm aspiring to be a film costume designer. As a nerdy kid, I always used to wait for movies to come out on DVD so that I could watch the special features praying they would show how they designed the costumes.
What do you expect to learn at FIDM? I expect to learn so much from FIDM, I’m not even sure how to put it into words. The more tangible, technical skills are of course expected, but I’m sure FIDM will teach me so much more than just how to create a garment, because there is so much more that goes into it. I know I will learn where to get the best fabrics/materials, where to find inspiration, learning how to better translate ideas and concepts from your mind to the page, and I'm sure there is so much more to learn that I haven’t even thought of yet.