Students

Feb

19
2013

Six Merchandise Marketing Students Attend National Retail Federation 2013 Big Show in NYC

NRF

Department Chairperson Marlene Morbitt-Dunn recently accompanied six Merchandise Marketing Students -- Katherine Thibault, Heather Pilar, Caitlin Conlee, Lindsay Wallace, and Kristine Biggs, pictured above with FIDM Alumna Erin Conley, Assistant Merchant for Victoria's Secret -- to attend the National Retail Federation (NRF) Conference in NYC. Retail's BIG Show was attended by 200 college students from 20 participating colleges, along with more than 20,000 conference attendees from around the world. Students heard presentations from the CEO's of Starbucks, The Container Store, Macy's, HSN, Whole Foods, and Walmart, among others. Recorded sessions from the conference will be available for FIDM Students.

"Meeting and networking with CEOs from leading companies was the most memorable experience for me," said Esther Wu, winner of the $5,000 Ray Greenley Scholarship Award (pictured below, front row, at right with other recipients), who we told you about back in December. "The keynote sessions were amazing and it was truly a world-class experience from the time I stepped off the plane. And Donna Karan said that she loved my hair!"

Esther

Caitlin Conlee added, "I got to shake Terry Lundgren's hand and all of the speakers inspired me. They all spoke about starting out in the same place as us, as young students, and it reassured me that I can too become very successful one day." Heather Pilar noted, "It was such an exhilirating experience to walk into a room filled with thousands of seats. I was in such awe of the profesionals and executives, especially Howard Schultz -- I was almost star struck as he walked on stage!"

Feb

14
2013

Fashion Knitwear Design Student Featured on Cover of Vogue Knitting's Spring/Summer 2013 Issue

Vogue

Current Fashion Knitwear Design Student Zahra Jade Knott has already made the cover of Vogue Knitting for the Spring/Summer 2013 issue. Her design features a mesh sleeve dolman in Prism Tencel Tape Layers. Congratulations, Zahra!

VKSS13_02D

Vogue Knitting Spring/Summer 2013, photo by Rose Callahan

Feb

12
2013

Just Accepted Graphic Design Student Is a Motocross Racer Turned Designer

 

Dylan

Full Name: Dillon Schehr

Age: 19

Hometown: San Clemente, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA Campus Spring 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I grew up in the small beach town of San Clemente, California and started out at a young age of racing motocross and pursuing that as my career. After many years of racing and numerous injuries, I decided to take a different path in life and follow my other passion of becoming a graphic designer for a top clothing or action sports company.

What are your proudest accomplishments so far? I would have to say one of my proudest accomplishments, so far, is when I qualified for a national out in Ponca City, Oklahoma.

What made FIDM right for you? For me FIDM fits just right. I didn’t want to take the path of going to a community college and just getting my AA and transferring, but I wanted to pursue the career I've always wanted to in Graphic Design.

Describe your entrance project. For my entrance project I designed a type of snowboard that was made out of special materials and shaped like no other snowboard on the market. 

What are your career goals? To first graduate from FIDM and after get a job in the motocross industry designing motocross gear that is unique and like nothing else out there.

What do you expect to learn at FIDM? I want to learn and know everything about graphic design so I can take my knowledge from FIDM and pursue my career with the help of FIDM, family, and friends.

Feb

11
2013

Just Accepted Merchandise Marketing Student Has High Fashion Retail Career

 

Aian

Name: Aian Orlando Vissani

Hometown: Huntington Beach, California

Major: Merchandise Marketing

Start Date: April 2013

Campus: Orange County

Admissions Advisor: Marylin Moore

Tell us a bit about yourself. I have worked in retail my whole life. I started at Macy's, then moved to Coach, Lucky Brand, Chanel, M Missoni, and I am now at Canali. I went to Orange Coast College for junior college and was on the men's crew team for two years. 

What are your proudest accompolishments? That I am an Eagle Scout, having my family support me, and working hard to finally get to where I want to be.

What made FIDM right for you? FIDM is right for me because I have always dreamed about going here, and this is my calling and I know I will succeed to my fullest!

Tell us about your entrance project. For my entrance project, I based it off Chanel. I bought a shadow box frame and made a collage of Chanel clippings from a bunch of fashion magazines. Then I attached a authentic Chanel chain to the top of the board to have a handbag affect on the project itself. 

What are your career goals? They are simple: to be the best of my class, get a job with a huge designer brand and work for their corporate office and be a buyer -- all while living and working in New York City.

What do you hope to learn at FIDM? I want to learn and grow in everything there is to know about fashion marketing and merchandising. I expect to learn it all, and have all the support from my friends and family to do so. 

Feb

07
2013

Future FIDM Student to Show Designs at New York Fashion Week

Amanda

The Fairfax Times has a report on future FIDM Student Amanda Daucher, who was accepted as a high school junior, and her upcoming appearance at New York Fashion Week. The Madison High School senior will debut a shirt she created with designer Stacy Igel on February 13. Amanda won an online contest to collaborate with the Igel. 

Amanda's YouTube Channel has nearly 3,000 followers and more than 230,000 video views. Read our interview with Amanda on FIDM's Fashion Club

Feb

07
2013

Just Accepted Beauty Student Graduating Six Months Early From High School and Heading to Her Dream School

Samantha

Full Name: Samantha Patridge

Age: 17

Hometown: Yorba Linda, CA

Current year in school: Freshly graduated from HS as of January 2013

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: OC Summer of 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. Well first things first, having two older sisters has inspired me from day one. My two older sisters are 9 and 10 years older than me, so if they wanted to experiment on a real live doll, I was un-voluntarily first in line. I went through it all, from getting my eyebrows completely plucked away, to getting short Britney Spears bobs to a 1980s face full of makeup. However, as I grew older, I learned about the best makeup and beauty products from them.

Other than school, I’m constantly working out. I love hiking and staying active in the outdoors, anything from riding dirtbikes at the river to going surfing in Huntigton. I love learning about nutrition and focusing on what good things I can put into my body. I love concerts (I’m a big country fan), but I  love every genre of music.

What are your proudest accomplishments so far? After working incredibly hard in high school, I was advanced to an independent studies program, allowing me to graduate six months early from high school due to having more than enough credits. I’m proud of myself for graduating early, and of course getting accepted to my dream school, FIDM!

What made FIDM right for you? FIDM isn’t only right for me, it’s the only place for me. See, having such a passion for the beauty industry isn’t a common thing. I cannot go to any college and get the appropriate education for what my future holds. Going through FIDM's Beauty Program opens so many doors and leads me on the path of opening and running a successful multimillion dollar cosmetic line one day.

Describe your entrance project. I had a portfolio loaded with pictures and collages of features of beautiful people, focusing on Brazilian supermodel Adriana Lima's eyebrows to be exact. Next, I made a giant poster board with pictures of my product and what it magically does and the before and after pictures of it. What was my magical product you ask? Well it was an eyebrow kit, powder, and wax loaded up with serum guaranteed to help your eyebrows grow. So basically it’s an all organic makeup product that indeed benefits you in the long run.

What are your career goals? Well after graduating from FIDM, I plan on interning for well known companies and gaining as much knowledge and experience as possible. Also I plan to travel and get different senses of taste and cultures in different countries. In the long run, I plan on launching my own line of organic cosmetics with high percentages going to charities to people in need. For example, with TOMS Shoes, you buy one and they give a pair to a less fortunate person in need. I plan on incorporating something of this sort into my company, but to do so with cosmetics and beauty instead. I believe every woman deserves to feel beautiful in her own skin and taken care of.

What do you expect to learn at FIDM? I expect to learn a whole lot at FIDM! I’m looking forward to learning the basics of what is really used in cosmetic products and how could we substitute organic, healthy ingredients. I also look forward to learning the business side of it, specifically using our quickly advancing technology around us to market.

Feb

07
2013

Just Accepted VisComm Student Transfers to FIDM From University of Oregon

Camille


Full Name: Camille Kern         

Age: 20

Hometown: Hillsboro, Oregon

Current year in school: College sophomore

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Fall 2013

Admissions Advisor: Kristin Chocek -- she was amazing!

Tell us a bit about yourself. Living in Oregon, I’ve grown up with a love for nature. I’m inspired by nature, travels, colors and patterns, Marc Jacobs, Juergen Teller, Free People, etc. I simply love creating, whether it be pen and watercolor or card stock and glitter. It’s fun for me to turn my thoughts and ideas into something tangible and real.

What are your proudest accomplishments so far? To tell you the truth, I don’t think my proudest accomplishment is actually an award, certificate, or anything of that sense. One day I really opened my eyes and realized that I needed to major in something that will let me be creative everyday. I’m proud that I’ve chosen to not continue at The University of Oregon with a major that I’m unsure of, and instead move to LA to pursue something that I’m actually passionate about!

What made FIDM right for you? I want to be surrounded by people with the same mindset as myself. I knew that FIDM was perfect for me because I’ll be taking classes that I’m truly excited about. I can finally immerse myself in fashion, art, and business everyday at school, which is something that I’ve wanted for a long time.

Describe your entrance project. I was working on my entrance project around Christmas time so for one of my three projects, I chose to make a holiday window display for a department store such as Saks or Nordstrom. I painted individual cut outs of each detail and glued them together to create my scene. Basically it was a Christmas tree with wrapped presents beneath it, but mostly everything in the scene was white (including lights). The backdrop was to be made of vertical wooden boards, each painted in one of four Christmas colors that I chose. I attached paint samples to the project to show what I would have actually used. I also came up with a slogan that I designed to be painted on white wooden boards and suspended above the tree, saying “Fashionable gifts that will one-up Santa”. 

What are your career goals? I chose to major in Visual Communications partially because of its versatility and all of the different directions that I can go with it. I see myself in the future working as an art director or event planner. My overall career goal is to have a career that incorporates both creativity and business.  

What do you expect to learn at FIDM? I expect to learn a lot of hands-on skills that will prepare me for life after graduation. I’m excited to learn more about turning my love for fashion and art into something that’s professional and practical.

Jan

30
2013

New Interview With San Francisco Fashion Editor of Mode

Nikki_Spyt

Nikki Spyt is the Fashion Editor of student zine FIDM Mode™ at the San Francisco campus, and is currently working on her Professional Designation Fashion Design Degree. Her hometown is Brooklyn, New York, and she’s lived and studied in both London and Paris.

"Everyone here on the Mode team SF has been so amazing to collaborate with. Their passion for fashion, as cliche as that sounds, has really fueled me to try new things and make each shoot a fun, entertaining, and educational experience. I wouldn't trade this position for anything; it has really been a great addition to my life."

Read the entire interview with Nikki Spyt on FIDM's FashionClub.com Daily.

Jan

30
2013

Just Accepted VisComm Student Has Owned Her Own Clothing Store Since Junior Year of High School

 

JANew

Full Name: Delaney Evers

Age: 18

Hometown: Centerville, IA

Current Year in School: Freshman at Indian Hills Community College

FIDM Major: Visual Communications Professional Designation

FIDM Campus and Start Date: Los Angeles, Fall 2013

Admissions Advisor: Arti Martinez 

Tell us a bit about yourself. Like most students attending FIDM I’m obsessed with fashion. I also love reading, dancing, and playing sports. I’m the type of person that likes to be involved in as much as possible and I always work my hardest to accomplish all my goals. 

What are your proudest accomplishments so far? By far my proudest accomplishment thus far has been owning and operating my own clothing store since my junior year of high school. It has taught me so much about the fashion industry. I’ve loved being able to travel around the country to go on buying trips and putting together fun photo shoots. 

What made FIDM right for you? The thing that impressed me the most about FIDM is that all of the instructors are currently working in the industry. They have a wealth of knowledge that we wouldn’t be able to learn from any textbook and I think that’s what will help students know what to expect working in the fashion industry.  

Describe your entrance project. For my entrance project I created a women’s clothing store with an Art Deco influence. To complete the idea more I included the furniture and textiles that would be found in the store.

What are your career goals? For as long as I can remember, I’ve wanted to be a fashion stylist. A stylist can tell an entire story in one picture, which I think is a very magical thing. 

What do you expect to learn at FIDM? I want to learn how to be a better sketcher, how to coordinate large scale photo shoots and events, and how to predict future trends. These skills will help me to accomplish everything I want to in the fashion industry. 

Jan

28
2013

Just Accepted MPD Student Loves Standing Out in the Crowd

 

Javon

Full Name: Javón Washington 

Age: 18

Hometown: Port Arthur, Texas

FIDM Major: Merchandise Product Development

Campus and Start Date: Spring 2013, Los Angeles 

Admissions Advisor: Kristen Chocek

Tell us a bit about yourself. Well of course, I love fashion. I also love singing, dancing, acting, writing poetry, and being unique. I love standing out in the crowd. I love to be involved and make a difference. I want to prove that with hard work and dedication, any dream can become reality.

What are your proudest accomplishments so far? Actually getting accepted to FIDM. It has always been my dream to go to California and now I get that opportunity, as well as getting the chance to go the the best fashion school in the US.

What made FIDM right for you? The school focuses on the student's success. They open a lot of doors for their students and I want to be a part of that. For me to reach my goals, I feel that FIDM is the perfect school to go to.

Describe your entrance project. I took five photos of models wearing various clothes and I redesigned them to look better and found a way to make them more appealing to a younger audience.

What are your career goals? I aspire to be a Grammy Award winning fashion designer. I want to be a recording artist and I want to have my own clothing line. 

What do you expect to learn at FIDM? How to make clothes, how to sketch, how to sew, how to run a business, and how to manage my money. With my major, I get fashion design, business, and marketing all in one, which will set me on the right path to make my dreams come true.

Jan

24
2013

JustFab Launches Dress Design Contest at FIDM

13005j_Wellness Fair_DSC_8450_Edit

Reps from JustFab, Jane Lee and Sarah Marsh, visited FIDM's Los Angeles campus this week to kick off JustFab's Dress Design Contest, created exclusively for FIDM Students.

The contest calls for FIDM Students to design a dress inspired by a JustFab shoe. First place wins a $3000 scholarship and an internship at JustFab. The deadline to enter the contest is February 15.

Jane and Sarah also visited eleven classrooms throughout the day. Jane is a graduate of FIDM who now works in Public Relations at JustFab, and Sarah Marsh is a Project Coordinator who will be featured on House of Fab, the new TV series which chronicles the company's operations with Kimora Lee Simmons as President and Creative Director. House of Fab premiered this week on the Style Network.

Jan

18
2013

Just Accepted VisComm Student Has Been Featured in the Palm Springs Art Museum

 

Sophia

Name: Sophia  Nestande

Age: 17

Hometown: Palm Desert, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus: Los Angeles

Admissions Advisor: Susan Pope

Tell us a bit about yourself. I love creating art, especially drawing. I love to read and write, usually poetry, but I prefer to read classic novels. I am mostly inspired by people around me, whether it be family, friends, or even complete strangers. I am especially inspired by my peers in my AP art class. We all feed off of each others creations and give feedback to help us become better artists. 

What are your proudest accomplishments so far? My proudest moment was last year when I entered an art competition for the Palm Springs Art Museum and my piece was chosen to be displayed in the museum! It was a photography piece centered around the idea of power and I was one of only 60 people to be chosen in the juried competition. I also received a certificate of recognition for my use of photography. 

What made FIDM right for you? I'm a very creative person, so when I started to look into schools, FIDM became one of my top choices from the start. I was drawn to the school because the idea of a specialized education, where I could start classes for my major right away, really appealed to me. I feel that FIDM will really utilize my strengths, and I'm very excited to be attending such an amazing school!

Describe your entrance project. My favorite project was my Circle, Square, Triangle. I used ink and Painter's Tape through the process of print making to create an abstract piece of art. For my window display, I created a "Winter Wonderland" by using a light blue as my background and wrapping boxes in wrapping paper to mount the shoes on. I hung snowflakes from the ceiling around the two outfits and sprinkled the floor with white, shiny confetti to make the illusion of snow.

I also made a shoe display centering around TOMS Shoes. I made a Christmas tree with books and placed the shoes around the "tree" as well as decorating it with lights. I also used my little sister who sat in a chair reading while her bare feet were resting on a shoe box that read "one for one" to complete the photograph and fully get the message across. 

What are your career goals? I have a few ideas for careers, but it is really between textile design or being a set designer. Both appeal to me for different reasons, and I feel both would be amazing job opportunities. 

What do you expect to learn at FIDM? I expect to learn the tools of my trade, and I hope to learn how to be the best I possibly can in my major.

Jan

18
2013

Just Accepted Graphic Design Student Is Already Freelancing as a High School Senior

 

Cody

Full Name: Cody Pham

Age: 17

Hometown: Murrieta, California

Year in School: Senior

FIDM Major: Graphic Design then Business Management

FIDM Campus and Start Date: Los Angeles and San Francisco, Summer 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I love anything art, anything sports, and anything social. I spend mostly all of my time at school, whether it be for sports, ASB, art-related, clubs, and all sorts of school events. A huge chunk of my time is spent with the cross country, basketball, and track teams, as well as a few of the clubs I am a part of, such as ASB, NHS, and the BBC (a spirit club), at my school, that was voted most spirited school in the nation.

As for art, I’ve always loved to get as much experience in the art world as I can, making anything from custom shoes, shirts, bikes, logos, illustrations, graffiti, backdrops, sets, canvases, murals, ceramics, to home décor.

What are your proudest accomplishments so far? My proudest accomplishments art-wise have been the street art campaign a friend and I have started in my town, as well as my freelance company, that has helped me expand my ranges in art and taken weight financially off my parents' backs.

What made FIDM right for you? Everything.

Describe your entrance project. For my entrance project, I created a fixed gear cycling shop, making a catalog cover, a magazine ad, and various logos for it, inspired mostly by street-cultured biking.

What are your career goals? I would like to build up a design company and work with various clients on all types of mediums and materials, and own a studio to fund relief work and projects overseas to third world and less fortunate countries.

What do you expect to learn at FIDM? To obtain the tools necessary to be a more creative and have a keen eye for everything around me, while sharpening my skills and understanding of graphic design, fashion, and the world of commercial art.

Jan

16
2013

Pretty Little Liars Costume Designer and FIDM Grad Mandi Line Visits FIDM

13011j_Mandi Line_DSC_7665

Pretty Little Liars Costume Designer and FIDM Alumna Mandi Line visited FIDM to talk with students about her career and share her insights into working in the entertainment industry.

As a model in high school, Mandi has always loved the fashion industry and knew she wanted to study it in college. At the age of 17, she enrolled at FIDM and loved it. She told the students, "It changed my life. Not to say every class changed my life, but when you find a class and a teacher that you love, you know what works for you. I had a teacher who taught Trend Forecasting, and I just got her. I thought to myself, 'This teacher is going to change my life.'"

She advised the students to utilize the resources FIDM offers, such as the Career Center and the Library. "There are no libraries anywhere like this one."

Through the Career Center, she found out about a feature film costume design internship. When she arrived on set, she said she had no idea what to do, but she watched the way her supervisor worked. "She dressed the actors with speed, professionalism, and without doubt." So, Mandi told herself to "own it" and she went to work, impressing her boss who told her that day that she had found her calling.

"I'm not a stylist. I really don't know if you ask me what's hip. I know what I like, and I know because I'm good at what I do, what I like will set trends."

Her advice to costume design interns? "Be humble. Work hard. Don't be annoying. Don't wear heels." Visual Communications Student Johauna Mani is currently interning for Mandi, whom Mandi says is awesome. Mandi said she's probably had 20 people before her, and "Johauna will be the first person I call for something that pays and is amazing."

Mandi dresses every single character on Pretty Little Liars, which is not necessarily the norm for costume designers. She gives it her all, and it's the best-dressed show on television. "I love this more than anything I could ever do."

Jan

15
2013

MPD Student Francesca Eastwood Is Miss Golden Globe

Fran

The Wall Street Journal recently profiled Miss Golden Globe Francesca Eastwood, who was seen on stage throughout Sunday evening's Golden Globe Awards and is a current Merchandise Product Development Student at FIDM. Francesca, who is the daughter of film legend Clint Eastwood and actress Frances Fisher, just wrapped a movie, Final Girl, and has appeared on the E! reality series, Mrs. Eastwood & Company

Jan

15
2013

Just Accepted Beauty Industry Student Wants to Launch Vegan Makeup Line

 

Mary

Full Name: Mary Eunice Quinit

Age: 17

Hometown: Delano, CA

Year in School: Senior 

Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: LA Summer 2013

Admissions Advisor: Dee Solis

Tell us a bit about yourself. I enjoy spending most of my time being out with friends and socializing with everyone. If I'm not out and about then I'm at home spending day and night watching shows and movies on Netflix. I also love being a part of Rockeresque and creating makeup looks, creating and editing projects, and spending time watching beauty-related videos on YouTube. I get inspired by people and objects everyday.

What are your proudest accomplishments so far? Being a street team member for a beauty company called Rockeresque. From makeup challenges to promoting, it has opened many doors for me. I've met amazing girls throughout my time with Rockeresque and created so many friendships. I'd do anything for the them and I plan on being a street team member for as long as I can. 

What made FIDM right for you? FIDM gives the opportunity to easily gain knowledge of the beauty industry. Not just within cosmetics, but further in depth with ingredients, marketing, social media, business, and so on. If I want to reach my dream of having my own company then I must start from the roots. 

Describe your entrance project. I targeted my product to a broad audience, while making sure it was at an affordable price. Being dedicated to cruelty-free and avoiding harsh chemicals, I made sure that the product I came up with was as safe as possible. My own makeup remover potion seemed about right for anyone who has a tough time getting rid of residue, impurities, and makeup. 

What are your career goals? I will be my own boss and create a line of vegan and cruelty-free cosmetics. Aside from that, I'd like to be an educator to all those who own makeup. I want to get involved with the beauty industry as much as I can and do whatever I can do get rid of any ingredients that can be harmful. 

What do you expect to learn at FIDM? I expect to learn how to make cosmetics, how to keep stock on inventory, the rules of business, history of beauty, and everything in between. I hope to find who I am with my experience at FIDM.

Jan

08
2013

Future FIDM Student Designs His Own United Threads Line

Adam

Staples High School senior Adam Rosenthal was a cross-country and lacrosse star athlete until he had a career-ending knee injury as a freshman. Around the same time he was placed in an introductory design and technology class where he took an interest in graphic design and digital tools, later creating a Digital Arts and Media Club at his high school.

After an advanced design technology class sophomore year, Adam started his own clothing line, United Threads. He was accepted to FIDM as a junior and will begin the Apparel Industry Management Program in July. The entreprenurial student currently designs his own graphics and is learning to sew. 

Read more about Adam in Westport News

Jan

08
2013

OC Graphic Design Student Designs "Miso For Life" Book

Crystal

Current Graphic Design Student Crystal Chau recently designed Miso For Life, the second book in the A Melting Pot of Thoughts series, which is edited by FIDM OC Financial Aid Director Mai Bui. "This was one of those shining moments in life that just happened to fall into the palm of my hands so I had to seize the opportunity and put my best effort forward," explains Crystal, who will graduate in March. She designed the book's cover and its contents. 

"The inspiration for the design came from the kimono wardrobe that was featured on the model," she explains. "Holding the printed book and seeing my name printed inside and outside of the book was pure happiness." Crystal's career goals include designing conceptual advertisements, magazine layouts, and video game and product packaging. 

The book is available for purchase at Amazon.  

Dec

31
2012

FIDM to Host Premiere Screening of Style's "Kimora: House of Fab" Featuring Q&A With Kimora Lee Simmons

 

KimoraLeeSimmons

On Tuesday, January 15, 2013, FIDM will host the exclusive premiere screening of Style's Kimora: House of Fab, featuring a special appearance by Kimora Lee Simmons in the Student Lounge at the L.A. campus. The screening begins at 6:15 p.m. and will be followed by a Q&A Panel with Simmons and her JustFab team who appear in the new docu-series, which premieres on January 23, 2013 at 9pm ET/PT on Style.

The show pulls back the curtain to the sleek offices of JustFab, the online destination for women looking for affordable shoes, handbags, and high fashion looks at affordable prices. With more than nine million members, JustFab is changing the world of fast fashion and Simmons is President and Creative Director. 

FIDM Students may RSVP to Amy Lynn Thompson, athompson@fidm.edu, to attend this exciting event. Please note: This event is for current FIDM Students only. 

Dec

27
2012

Just Accepted MPD Student Started Her Own Business at Age 12

 

Danielle

Full Name: Danielle Ruth Thaxton

Age: 17

Hometown: Aurora, Colorado

Year in School: Senior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, October of 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I love everything to do with fashion. Some of my hobbies include making bedazzled phone cases for my business and selling them. I am most inspired  by vintage pieces and architecture because I love making old things look new and designing things with a lot of structure.

What are your proudest accomplishments so far? My proudest accomplishment would be running my own business when I was 12. I designed, created, and sold little girl handbags and accessories at craft fairs. 
 
What made FIDM right for you? The college is fully dedicated to fashion just like I am. I liked its location because LA is such a great place to get inspired and  involved in fashion.  

Describe your entrance project. I took dresses from high-end fashion designers, such as Alexander McQueen, and reconstructed them so they could be sold at Forever 21. I did my project on a board and placed the picture of what the dress looked like before I redesigned it. I then sketched a new version that could fit into Forever 21's design aesthetic. For each dress I provided the cost of what it could be sold for at Forever 21 and then I described what fabric materials I would use to create that dress. I then added fabric swatches for each of my designs to show what materials you could use to make those dresses.

What are your career goals? To gain as much knowlege about fashion as I can from FIDM so I can later on own and run my own clothing line and business.

What do you expect to learn at FIDM? Everything I need to know about fashion and all the tools that will help me succeed in achieving my dream.

Dec

18
2012

Just Accepted Beauty Industry Student Says Getting Into FIDM Is Her Proudest Accomplishment

 

Beauty

Full Name: Gianna Stillo

Age: 18

Hometown: Chicago, Illinois

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: Los Angeles, April 2014

Admissions Advisor: Kristen Chocek

Tell us a bit about yourself. I love to dance and sing and I've always loved shopping and fashion ever since I was a little girl. High school was really when I started experimenting with cosmetics and found a passion for it.

What are your proudest accomplishments so far? My acceptance to FIDM !

What made FIDM right for you? FIDM is located in one of the fashion and beauty capitals of the world! What's not to love? Since it's the only beauty industry program of its kind in the country, my decision was easy.

Describe your entrance project. With my entrance project I tried to create a product everybody could use. In today's busy world, some women do not find the time to put on makeup, but with the product I created, it makes applying makeup a breeze. I created a 3-in-1 lip gloss, eyeshadow, and cheek highlight. 

What are your career goals? In the future, my goal is to join up with a production team for a large cosmetic brand to create new products and improve the old ones.

What do you expect to learn at FIDM? I know the education at FIDM will prepare me for everything I will encounter in my career. 

Dec

18
2012

Two FIDM Students Win $5,000 Scholarships from the YMA Fashion Scholarship Fund

YMA

Congratulations to SF Business Management Student Cindy Mirsoian and LA Merchandise Marketing Student Jessica Barrett, who were each awarded a $5,000 scholarship from the YMA Fashion Scholarship Fund. In addition to the scholarship, Cindy and Jessica will receive a trip to New York, where they will stay at the famed Waldorf Astoria Hotela nd attend the Annual FSF Geoffrey Beene Scholarship Dinner. The following day, they will meet with representatives from 15 companies at the FSF internship fair. 

Apparel Industry Management Chair Roni Miller Start will accompany Cindy and Jessica on their New York adventure. 

Dec

17
2012

Merchandise Marketing Student Interning at For Love & Lemons

ForLove
Hermantown, Minnesota native Andrea Sega began interning at the women's clothing label For Love & Lemons in March. "One of the owners, Laura Hall, is from my hometown and the other owner, Gillian Mahin, is a Graduate of FIDM," says the Merchandise Marketing Student. "I am passionate about their clothing, but also extremely inspired by their hard work, drive, and innovation." 
Andrea says that her duties change with each day. "Whatever they need me for, I am there to help," she explains. "Their line is effortlessly stylish and once you slip on their clothes you radiate a cool vibe." 

Dec

12
2012

FIDM Students Share What's On Their Holiday Wish Lists

Lita copy

An informal survey on FIDM’s Downtown Los Angeles campus, points towards shoes and practical tools as the most popular gifts for students at FIDM.

Shoes are top-of-mind for female fashion students this year. Jeffrey Campbell’s Lita, a shoe so special it had a birthday party on Campbell’s website this year, popped up over and over again. Just why is this ‘70s style high-heel, lace-up, platform bootie so hot it became a “worldwide staple,” according to the website?

“It goes with everything, comes in every color, and with spikes on the heel,” according to Tatiana, a Merchandise Product Development student, “it has just the right amount of edge.” She owns three pairs and would love to add to her collection.

Merchandise Marketing student Natasha could also use a new pair of shoes—preferable something with a funky, concave heel. And Fashion Designer Jennifer from London is dreaming of a pair of thigh-high burgundy leather boots to keep her warm this winter.

For those with enough shoes, tools and electronics figure high on the list. Graphic Design majors Ross and Joseph agree that the new desktop iMac with 27-inch screen and retina display is the must-have computer this year. “A bigger and better screen is it for designers,” says Joseph, who is going on for his B.S. in Business Management at FIDM.

Graphic Designer Bebe needs a new hard drive, but she wants is a BeDazzler, for decorating with sequins and spikes. And Fashion Design student Saul would be happy with his very own mannequin to work on his sportswear designs from home. Visual Communications major Jodie, who is about to graduate, would like the tools of her trade as she enters the entertainment industry: the budding stylist wants a steamer, clothes rack, and styling kit to call her own.

Several students mentioned travel as their biggest wish and one stressed out fashion student confessed to wanting nothing more than the ultimate comfort gift:

“All I want is to go home and visit my family in Arkansas. I’ve been dreaming about my mom’s mashed potatoes and pork chops for a week,” confesses Shelby. Thank you Santa, she has a ticket home on Sunday.

Dec

11
2012

Just Accepted Merchandise Marketing Student Is Passionate About Community Service

 

Lizzie

Full Name: Corinne German

Age: 17

Hometown: Yorba Linda, CA

FIDM Major: Merchandise Marketing

Campus and Start Date: Orange County Campus, Fall 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I am currently a lacrosse player and cheerleader. I am also a committee chair in my school's ASB leadership program.

What are your proudest accomplishments so far? My 300-plus hours of community service.

What made FIDM right for you? The creative freedom!

Describe your entrance project. I created a portfolio of five accessorized outfits that were customized to my best ability.

What are your career goals? I hope to become a successful retail buyer for a big company.

What do you expect to learn at FIDM? I expect to expand my knowledge of the fashion industry.

Dec

10
2012

Paige Denim Hires MPD Student Before Graduation

Paige

Paige Denim recently hired Merchandise Product Development Student Celestine Hwang to be a Spec Writer. "I applied for it and was called in for an interview where I met with the Vice Preisdent of Production and discussed the job and its expectations in details," she explains. "In the second interview I took a test where I had to make a technical flat and call out construction details. Then the following week I was told I got the job!" 

Celestine's job lead came from FIDM and she says that she feels so relieved to have a job before graduating this month. "It definitely feels like a gift after working so hard all year long!" she adds. 

Dec

03
2012

SF Business Management Student Receives Ray M. Greenly Scholarship

Esther

FIDM San Francisco Business Management Student and Merchandise Marketing Professional Designation Graduate Esther Wu is one of 24 college students who was awarded the NRF Foundation's Ray M. Greenly scholarship. The $5,000 scholarship, named for the late former Vice President of Research and Member Services for Shop.org, helps students cover educational costs and includes a stipend to attend Retail's BIG Show in January in New York. As part of its commitment to foster the next generation of retail leaders, the NRF Foundation will award more than $350,000 in scholarship this school year through its University Partner Program.

"I got back home at 11:00 p.m. after a long day at school since I commute from San Jose," explains Esther, who has a 3.71 GPA and experience with prominent retailers such as Victoria's Secret and Tory Burch. "I saw there was a package for me from the Container Store so I opened it quickly and realized that the CEO had sent me a congratulatory letter and $100 gift card for his store. I was super ecstatic!"

In her scholarship essay, Esther wrote, "I have become a hard worker with a strong work ethic, knowing exactly what I want, and developing a sense of how I want to get there." After finishing the Bachelor's Degree Program at FIDM in December of 2013, Esther plans to earn an MBA. She currently works full time as a Keyholder at Hugo Boss in Palo Alto. "It's a great company to work for and learn from and I really enjoy working there," she adds. Congratulations Esther!

Read the entire NRF Foundation press release here

Dec

03
2012

MPD Student Has Her Own Handbag and Jewelry Line

Bags

Since 2001, current Merchandise Product Development Student and Nigerian native Yemisi Makinde has been designing accessories. Her self titled line, Yemisii, is made up of unique handbags and jewelry. Using high grade premium leather, semi precious stones, Swarovski crystals, and precious metals, Yemisi describes her designs as "a fine line between fashion and art."

Nov

27
2012

MPD Student Interns at Carrie Amber Intimates

Crystalchow

After meeting the Creative Director at Carrie Amber Intimates at a PD Premier Group Meeting, PD student Crystal Chow jumped at the opportunity for an internship with the company. 

What's your position?
There’s no name for my position because I do everything from working with the sales to design team. Luckily, this gives me a chance to experience everything and gives me a feel for what I’d want to do after I graduate.

What's a typical day for you?
Everyday is different, which definitely keeps me on my feet. I could be helping out on photo shoots, organizing the showroom, or creating designs on illustrator. Some days might require going to Target to get supplies or moving boxes around but everyone starts somewhere and if you’re able to prove your worth to a company with the small tasks then in the long run they’ll be able to trust you with even bigger tasks.

What would you say helped you get the internship?
I got my internship from the premier product development group. I introduced myself to one of the speakers after a meeting and scored an interview! Being part of such a distinguished group gave me an advantage and showed the company that I was capable of handling anything they threw my way.

What are some of your favorite things that you have done there so far?
Photo shoots are always fun and interesting! I get to set up the clothes, accessories, and shoes! I’m lucky that I’m not just stuck in the office all day doing paperwork.

Would you say FIDM has helped you in achieving your goals? If so, how?
Yes, I’d be totally lost if it weren’t for my CAD and preproduction classes. Also, I came straight from high school and didn’t know what I was getting myself into. The fashion industry is extremely competitive and tougher than what most people think. I’ve learned to be open to criticism, don’t take anything personally, and speak up for your ideas.

Where do you see yourself in 5 years?
Right now I’m enjoying the technical side rather than design but I wouldn’t be surprised if I were to take a different route 5 years from now. I just hope that I’d have a stable job at a company where I’d actually enjoy to be at everyday. I believe in the saying: Do what you like. Like what you do!

Nov

26
2012

Just Accepted MPD San Diego Student is a UC Irvine Alumna

 

UCI

Full Name: Megan Anderson   

Age: 25

Hometown: San Diego, CA

Previous College/Degree: Bachelor's in Art History from UC Irvine

FIDM Major: Merchandise and Product Development

FIDM Campus and Start Date: San Diego Campus, January 2013

Admissions Advisor: Christina Haynes

Tell us a bit about yourself. Art class has always been my sanctuary where I felt accepted and free to express myself. Painting and mixed media are my favorite mediums, but I love everything and anything art. Fashion entered my life five years ago with a sudden shoe obsession and has grown into a complete fashion addiction.

What are your proudest accomplishments so far? Receiving my bachelor's degree was very difficult and one of my proudest accomplishments. I plan on adding my FIDM graduation to this list.

What made FIDM right for you? FIDM was the only school I found that offers a Professional Designation degree. Also, the experienced faculty and many services the school provides, such as the Career Center, made me feel that I would be well taken care of.

Describe your entrance project. I created my own brand, named FIEND, which I described as edgy, feminine chic -- lots of leather and studs with feminine tops.

What are your career goals? My career goals include being a part of a clothing design team and styling for photo shoots.  

What do you expect to learn at FIDM? I expect to learn and acquire all the knowledge and experience I will need to succeed in the fashion world.

Nov

19
2012

VisComm Student Selling Christmas Cards and Prints at Unique LA

GroundedontheDaily
Visual Communications Student Nicole Santo, who already has a BFA in Graphic Design and a BA in Public Relations & Advertising, has a line, Grounded on the Daily. She will be selling Christmas cards and watercolor prints at Unique LA, the popular made-in-America holiday show, December 1-2 at The California Market Center's Penthouse.

"It will be my first handmade craft show and I am extremely excited and honored to be selling at such a big event with over 300 artists," she says. "Unique LA includes DIY workshops, free drinks, and it's a great way to get some early holiday shopping in!"

Nov

08
2012

MPD Student Interning at J Brand Jeans

Shirley

Merchandise Product Development Student Shirley Zheng recently began working at J Brand Jeans as an intern on the design team after a job lead from her Career Advisor Kevin Keele. "I'm very excited to be working for such a great company that I admire," she explains. "I'm already working with tech packs and hand sketching a lot of garments. I am really applying what I've learned at FIDM."

Shirley says that exploring the inner workings of a top fashion company is exciting and inspiring. The Millburn, New Jersey native hopes to one day be on the design team for a premium denim company. "FIDM was very helpful in the process of getting this internship," she adds. "I actually had another job offer on the table and Kevin guided me through the process. He's a terrific Career Counselor."

Oct

31
2012

YouTube Stars Elle and Blair Fowler Visit FIDM

Elle-and-Blair-Fowler-book-signing

FIDM Students were treated to a special visit from beauty bloggers and YouTube personalities Elle and Blair Fowler last week. They shared with the students how they got their start, answered questions from the group, and signed copies of their new book, "Beneath The Glitter."

The Fowler sisters got their start in the beauty industry in July of 2008. Elle was home from college for the summer and she filmed and uploaded to YouTube her first beauty video. She showed how to apply yellow eyeshadow, and the video had no sound. "I have since taken it down because it was so bad!" Elle's sister Blair was fifteen years old at the time, and soon joined Elle in the entrepreneurial YouTube spirit. They have come a long way in the four years since they got their start. The Fowler sisters now have a combined total of nearly 2 million subscribers to their channels.

Blair said one of the keys to her success is consistency. She said at one point she uploaded a new, original video to her channel every single day for seventy days straight.

The sisters have recently published their first novel, "Beneath the Glitter." On her second YouTube channel, Elle does book reviews; St. Martin's Press discovered her and approached her with the opportunity.

The beauty stars just launched their own brand—Skylark—with their first product, a lipgloss set available on Blush.com; they have a footwear and handbag line in their name on JustFab.com; and they have a shopping website, Glitzy Glam, which started with a keychain in three colorways. They sold 200 the first day. "We watched The Lion King three times in a row while we stayed up all night making the keychains."

The FIDM Museum Shop hosted a book signing with Elle & Blair immediately following their presentation.

Oct

30
2012

Demands of Denim Scholarship Winners Announced

Alex Kosztowny

FIDM announced today the winners of Cotton Incorporated's Demands of Denim Scholarship Competition. The first place winner is Alex Kosztowny, receiving a $7,000 scholarship for his pintucked denim dress, and second place winner Breanna Broach will receive a $3,000 scholarship for her black and gold evening gown.

The goal of the challenge was innovation. Alex created his winning design from one single piece of fabric—one pattern piece. A graduate of FIDM's Advanced Theatre Costume Design Program, and currently working on his Bachelor's Degree in Business Management at FIDM, Alex said, "It's a matter of manipulating the shape of the garment, and creating a basic, more traditional block and then playing with style lines off of that. It was a lot of fun."

Alex said he wanted to keep in mind the fact that the garment was made out of denim, focusing on the surface treatment and the texture of the textile itself before he ever began sewing the dress. He pre-treated the fabric with dyes, and he stitched parallel pintuck lines to create textural interest. "I was inspired by origami, by architecture, and innovative shapes in terms of silhouette."

"The spectrum and the range of the designs that made the top ten is wide—avant-garde, very runway, red carpet worthy, while others are more wearable and everyday, so it was a surprise for me," Alex shared. "I was surprised, honored, and thrilled!"

Breanna Broach

Second place winner Breanna Broach has a degree in Fashion Design and International Manufacturing & Product Development, and is currently working on her Graphic Design degree. Her black and gold dress design was inspired by the 16th century and the history of costume, including ruffs and corsets. She said the gold and jewels were reminiscent of nobility. Made of 60 individually rolled strips of denim fabric, stiffened by starch and dipped in gold paint, the collar is removable. The train is 4 feet long. Breanna said she worked on her garment every day for six weeks, saying that her goal was to "make something inspiring." She said the main lesson she learned on the challenge is never to give up. "Everything is possible," she said.

Open to FIDM Students from all majors, the Demands of Denim Scholarship Competition is an annual contest sponsored by Cotton Incorporated, challenging entrants to research the denim marketplace to determine current trends and understand the denim consumer. The competition also challenges students to develop an innovative proposed denim design.

Oct

30
2012

Business Management & Former MPD Student Is Head of Design & Development at JT Intimates

 

 

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Business Management student Lindsey Robinson knows a lot about applying yourself. Before entering the Business Management program, she studied Product Development at FIDM. From her first day at FIDM to now, A LOT of great things have happened for her. While in school she is also the Head of Design & Development for the intimate apparel company JT Intimates. On top of that, some of her designs have hit stores such as Hot Topic, which is huge!

What's a typical day for you?

 My day usually starts with reading emails. I respond to all of the emails from factories and buyers before even looking at my to-do list for the day. After responding to emails, I begin working on tasks based on their level of priority. I spend time browsing blogs and trend forecasting websites for inspiration. The intimates side of the fashion industry is very fast paced, so each design needs to be properly planned out. If I am not designing, I am either meeting with buyers, preparing for New York Market Week, or working with my assistant to help keep our sample library and workspace organized. 

I saw one of your designs on the Hot Topic site. What's it like to have your designs in the stores?

Seeing my very first design in a store was breath taking! I looked at my CAD (flat sketch) and then looked on the website and thought "Wow! I made this". It all started with just an idea.

Any advice for FIDM students?

The best advice that I could give any FIDM student is to apply yourself. Do as many different kinds of internships before graduating and never limit yourself to your major. It's fine to focus on going after your dream job, but NEVER have tunnel vision. Your dream job could possibly change one day.

Would you say FIDM has helped you in achieving your goals? If so, how?

Most definitely! FIDM helped me learn all of the necessary tools that I needed to land a job in the industry. I knew that I wanted to produce some kind of clothing, so my advisor suggested the Merchandise Product Development program. The classes that I took in this program is exactly what I do on a day-to-day basis now.

 Where do you see yourself in 5 years? 

 In 5 years, I see myself either working as a Production Coordinator at a company or running my own street wear clothing line. I started a company a year ago and never launched it because I felt that I needed to learn more about business in general. I've learned a lot from interning during the program and from my job now. I'll still be dealing with production either way.

 

Story contributed by FIDM Merchandise Product Development Student Johnae Elease.

 

Oct

24
2012

FIDM San Francisco Students Produce Sustainable Fashion Show

SFShow

FIDM San Francisco Student Ryan Larson (pictured, left) and a group of his peers recently produced a sustainable fashion show on campus, featuring repurposed and eco-friendly materials from local designers such as Medium Reality, EUFIA, and Ceravelo.

After the runway show, owners from the brands participated in a Q&A panel to an audience of industry professionals, educators, and students.

You may read more about the event on the Ceravelo blog.

Oct

24
2012

MPD Student Is Interning With Herve Leger

Jenna

Merchandise Product Development Student Jenna Piantedosi recently told her Career Center Advisor Kevin Keele that she would love to interview with BCBGMAXAZRIA. Coincidentally, a recruiter from the company was going to be on campus at FIDM the following week. "The interview was at the Career Center and I got a phone call a few days later for a second interview," she explains. "They hired me on the spot for BCBGMAXAZRIA's couture line, Herve Leger."

Jenna, who has always been a BCBGMAXAZRIA customer, loves Herve Leger's great prints and fashion forward colors. "The geometric shapes in the dresses forms the body to make every woman look her best," she says. "The shoes are to die for and the jackets take my breath away. It's an honor to be working hands-on with the design team."

After Jenna graduates in December, she hopes to get a job at Herve Leger and one day have her own contemporary line called Dosi. "I have learned that you can achieve anything you put your mind to through hard work, dedication, and passion," she adds.

Oct

22
2012

Just Accepted MPD Student Is a High School Junior

 

JA

Full Name: Brianne LaBuda

Age: 16

Hometown: Corona, CA

Year in School: Junior

FIDM Major: Merchandise Product Development

FIDM Start Date: 2014

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. Most of my interests are in fashion and shopping, but when it comes to school I am involved with two different sports: water polo and swimming. I get most of my inspiration from artwork or animals. I am just your typical teenager who likes to hang out with her friends and talk about the latest gossip.  

What are your proudest accomplishments so far? One of my proudest accomplishments so far would be getting accepted to FIDM, but other than that would have to be getting my driver license.

What made FIDM right for you? I knew FIDM was right for me because it offers me hands-on learning and has the perfect major for me. It has always been my dream to work in the field of fashion and I just knew FIDM would be the perfect fit for me.

Describe your entrance project. My entrance project was really fun to create. I had to pick five different pictures from a magazine, newspaper, etc. and then from that picture create my own design that could be more wearable for my average customer. I also had to create my average customer and I chose a female in her 20s who was financially stable. I liked this project because I was in control of my own designs and I had lots of creative freedom.

What are your career goals? To become a product developer for a company such as Forever 21. My long term career goal is to one day own my own clothing line.

What do you expect to learn at FIDM? By attending FIDM I expect to learn how to sketch better, as well as learning more of about the merchandising side of fashion. FIDM has so much to offer me and has the tools I need to succeed. I feel like by me going to FIDM I will learn more than I would have ever expected, so I'm ready to expected the unexpected!

Oct

22
2012

Footwear Design Grad and MPD Student Are Brother and Sister

Hsu

Meet Tony Hsu, a Footwear Design Graduate, and Annie Hsu, a current Merchandise Product Development Student who is currently interning at Kellwood as a Production Assistant. "Since I already have a prior degree, I only wanted to back to school for a year," explains Annie, who co-founded the social Dog Haus Running Club in Pasadena, which has over 300 members. "My brother suggested I look into the programs and FIDM was the right fit for me."

Tony, who is an Assistant Designer at Chinese Laundry, says that FIDM prepared him for the footwear industry. "I am able to apply these skills that I learned on a day-to-day basis at work," he says. "FIDM has a great track record of putting students to work through their enormous network in the fashion industry."

Oct

18
2012

FIDM Students Rock the Vote at Voter Registration Event!

Vote

Student Veterans of America hosted today's Rock the Vote event on FIDM's LA campus. "The goal of the voter registration event is to create awareness and register voters," explained FIDM Student Director of Activities, Tanya Buzalsky. "The county register was on hand to answer any questions and facilitate the process." Within an hour over one hundred students had registered! 

Oct

08
2012

Saturday Workshop: Learn All About Shoe Design From a Footwear Industry Pro

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At this fun, hands-on, intensive workshop you'll learn the process of designing, producing, and marketing footwear. Express your creativity by designing a line of shoes and meet and network with fellow students who share your interests.

Saturday, October 20, 2012

11:00 a.m. to 1:00 p.m.

FIDM Los Angeles and FIDM San Francisco

The workshop is free -- bring a friend!

Space is limited. Please RSVP today!

Oct

02
2012

Product Development Student Gives First Person Account of Her GUESS Internship


Kelseyferrarblog

Merchandise Product Development Student Kelsey Farrer transferred to FIDM after her first year of college and was excited to immediately start working in the industry. With several retail jobs and experience working in a New Mart showroom under her belt, she began researching internships with the Career Center.

"It wasn’t until the incredibly eye-opening FIDM Denim Tour that I realized what I wanted to do.  Throughout the tour, ten students, including myself, were exposed to the insides of several LA-based denim companies. We were able to see what an actual design room looks like, learn about what merchandisers really do, and so much more. During our visit to the GUESS World Headquarters, I learned about the company’s ten-week paid summer internship program.

I decided then and there that I had to apply, even though it would be a full-time 8:00 a.m. to 5:00 p.m. job that would not only take over my summer, but also my plans to continue with classes during summer quarter. I have to say that this was the best decision I have ever made. The things I learned as the young contemporary (YC) women’s design intern are invaluable lessons. Interning has given me the opportunity to truly immerse myself into the world of fashion, and to apply all of the things that I have been learning in my Product Development classes at FIDM to a real-world design room.

The designers use me to their advantage, giving me daily tasks such as creating color palettes, researching upcoming trends, crafting together mood boards, assisting with CADs, building line sheets, and eventually making collection packages that consist of all of these key items. By allowing me to truly participate in the design process, the designers are not only using me to their benefit, but also teaching me things that in my past were unimaginable. Here are some activities I participated in:

Denim Day: All of the interns were taken to an offsite wash house where we were each given a pair of raw denim in our own sizes. At the wash house we were able to physically make the jeans our own by using various tools to add a destroyed look, sandpaper to lighten certain parts of the pants before they were washed, and potassium spray to add highlights. We then got to choose which wash we wanted and if we wanted any coatings added to them. It was a very fun learning experience and in the end, one of the pairs of denim was chosen to be considered for possible production in the GUESS line!

Charity Bake Sale: Since there were about 40 interns onsite for the summer, we were broken up into groups of six and hosted a charity bake sale and raffle in the guess courtyard during lunch on a Friday. We were able to collectively raise a over $1,000 to go towards the CASA charity (court appointed special advocates), which we chose in the beginning of the summer as a group. 

Weekly Brown Bag Lunches: Each week "brown bag lunches" were held, in which we got to listen to speakers from various departments and hear about their different jobs within the company. From product developers to denim designers, each of these groups of speakers had a lot of interesting information that helped us get a better grasp of which departments take care of what. I learned a lot about the various positions that I am studying as a product development major, which was very helpful as I am testing the waters to see where I will end up one day.

Throughout my ten weeks at GUESS, I learned the importance of enthusiasm. As simple as it may seem, being enthusiastic and having a good attitude about the projects that are given to me can make all the difference. This is the true determining factor of whether or not the project will turn out carefully and beautifully crafted, or quickly pieced together. It is clear that my manager and co-workers can tell when I am enthusiastic about something, which I believe is a reason that my manager asked me to extend my time as an intern, part time through December. Interning for GUESS has been the best experience I have ever had, and I would highly recommend taking advantage of all of the wonderful opportunities that the Career Center has to offer."

Oct

02
2012

MPD Student Interning For Project Runway Alumna Alicia Hardesty

Victoria

Merchandise Product Development Student Victoria Lin recently had a chance meeting with Season 10 Project Runway designer Alicia Hardesty of the new women's line Original Tomboy. "I volunteered at the StyleCareers LA event at the California Market Center and recognized Alicia and her unique hairstyle," she says. "I gave her a copy of my resume and in the next couple of days, Alicia sent me an email, and we made an appointment to talk about the internship."

Victoria says that she loves working with Alicia because she has an easygoing attitude, unique vision, and is willing to answer questions. "She has a lot of experience and I am very fortunate to be able to learn from her," Victoria adds. "My goal is to work for an established company in their design department, but eventually I want to introduce my own brand for petite women or be a creative director. I want to be able to change the world somehow through fashion."

Original Tomboy will be having a pop up shop on October 17th at 7:00 pm at 8512 Santa Monica Blvd., West Hollywood.

Oct

02
2012

San Francisco Student Is President of Phi Theta Kappa International Honor Society

Paulette Moutal

Paulette Moutal is in her fourth quarter at FIDM studying Merchandise Marketing on the San Francisco campus. She's interviewing for internships, just started a new job at Anthropologie, and she's President of Phi Theta Kappa (PTK) International Honor Society. In her spare time, she loves exploring San Francisco with friends, especially the Mission, or learning something new. We asked her what it's like being President of PTK.

"It's been a lot of fun! It's given me so many opportunities to network both in and outside of FIDM. Aside from that I've also been able to develop my leadership skills by working closely with the rest of the PTK board and running our meetings. It's even given me event planning and PR experience. Right now PTK is heading Cotton's From Blue To Green Denim Drive and we're brushing up on our PR skills by contacting local press and media to garner more coverage. I would recommend PTK to anybody; it's such a great thing to have on your resume."

Read the entire interview with Paulette on FIDM's FashionClub.com Daily.

Oct

01
2012

Just Accepted Merchandise Marketing Student is Already an Etsy Entrepreneur

 

NewJA

Full Name: Justine Marie Poulton

Age: 17

Hometown: Temecula, CA

Year in School: Senior

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: I'm deciding between the San Diego campus and the Los Angeles campus, but my start date is October 2013.

Admissions Advisor: Christina Haynes

Tell us about yourself. I've always been interested in creative hobbies, such as photography and shopping, but once I started my high-waisted shorts line, Acidic Affection, I knew I wanted to be involved in the fashion industry. I was heavily inspired and influenced by Tumblr and seeing all the celebrities wearing vintage clothes. Miley Cyrus, Rhianna, and Kendall Jenner have all influenced me to create my own style and express myself through what I wear.

What are your proudest accomplishments so far? When I hit 50 sales with Acidic Affection. I never thought I would make it past 20 pairs! Yet more and more girls wanted a custom pair, whether it be studded crosses on the back pocket or an ombre style wash. Another proud moment is when I sold a couple pairs to Australia, Canada, Spain, and even Cyprus! People from all over the world are wearing Acidic Affection and it's mind blowing.

Why is FIDM the right school for you? I believe that FIDM is right for me because it will teach me the skills and abilities to open my own store and make it successful. I can already tell from the business that I have now that people do appreciate my style and I get compliments on my clothing often, so I do not doubt that the clothes I would sell would not be popular. With FIDM showing me the pathway to achieve what I've always wanted, I know that I can follow my dream and see it come true!

What are your career goals? To take Acidic Affection to the next level. I do not only want to sell high waisted shorts anymore, but a wide variety of vintage style clothing. Also, I want to take my Etsy store and make an official website for myself where people can shop through shirts, pants, accessories, and of course high-waisted shorts. In the long run, my dream is to open a storefront where customers can physically come in and try on what I have to offer.

What do you expect to learn at FIDM? The skills to not only run a store, but make it be the best that it can be. I also expect to learn about upcoming trends, marketing skills, and customer behaviors. Basically everything that comes with the business side to the fashion industry!

Sep

24
2012

FIDM Student Wins Cadillac Contemporary Design Competition at Style Week OC

  Cadillac

In addition the Cadillac Couture Design Competition at Style Week OC, there was also a Cadillac Contemporary Design Competition, featuring four FIDM Students -- Eduardo Reategui, Ahmad Murtaza, Steve McDonald, and Chelsea O'Neill -- who used denim along with Cadillac car components to create their looks. FIDM's Nick Verreos hosted the exciting event at the Irvine Spectrum Center.

Eduardo and his Monaco Racetrack-inspired denim jumper, which featured seat belt straps and an iPod Nano collar brooch, and Cadillac ATS accessory pockets, took home top honors and a $500 check from Tustin Cadillac.

Read more about the event on Nick Verreos' blog.

Sep

20
2012

San Diego Student Spotlight: Twins Chelsey and Courtney Halligan, Merchandise Marketing

TwinsSD
 

Chelsey and Courtney Halligan

Major:  Merchandise Marketing

What do you like about your major?

Chelsey: I love how it connects to all different fields in the fashion industry.

Courtney: You could be a buyer, stylist, or even have your own store!

What brought you to FIDM?

Chelsey: I came to FIDM because there are so many opportunities for exposure to the fashion world.

Courtney: I love fashion, and FIDM has every option connected to the industry.

How would you describe your personal style?

Chelsey: Classic black and white with a rocker edge. I'm inspired by Coco Chanel.

Courtney: Very colorful. I love bright, loud prints and a lot of embellishments. I'm inspired by Marie Antionette.

What are you loving right now?

Chelsey: Right now I am just loving being at FIDM. I feel like I am being exposed to fashion in ways that I never expected.

Courtney: FIDM is an awesome college! I feel like I have experienced so much already in a short amount of time.

Sep

18
2012

FIDM Fashion Finale and Fundraiser at Style Week OC

FIDM

Style Week OC, the four-day fashion event from September 5-8, concluded with a student gown competition and runway show, Cadillac Couture. The twist? Designers had to incorporate parts of a Cadillac into their design. The winner, Joanna Lee, took home the grand prize of $2,000. The evening benefitted FIDM's Museum & Galleries and also featured the latest eveningwear and cocktail designs.

Sep

10
2012

Just Accepted Fashion Design Student Has Been in the Industry For Nearly a Decade

 

Shannon

Full Name: Shannon Loera

Age: 32

Hometown: Placentia, CA

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles, Fall 2012

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I've been in the fashion industry since I was 24, and I have been loving every minute of it!! Before I got my first assistant design job I was attending Orange Coast College in Costa Mesa. I was enrolled in their fashion design program. At the time I was living on my own, going to school trying to make a living at the same time as getting my education.

I ended up getting lucky and landing a job with a company that worked closely with Burton, Volcom, etc. I ended up having to fly to China for work in the middle of the semester I had to miss more school then was permitted so I took the experience in the work field over finishing school. I never turned back and I have been in the industry ever since.

Lately I've been meeting a lot of people in design and meeting people in retail whom have been looking into starting a small collection, and I just can't help but feel that there was something missing before I took that step. It urks me that I don't know how to sew as well as I'd like to, how to make my own patterns, and how to drape and make a garment myself! I decided that it was now or never.
 
What are your proudest accomplishments so far? Working in the Design Department at O'neill. I've met some really great people there and I was able to create with the design team there for almost four years. Also being able to freelance from home while working for NAVEN has been pretty rewarding also.

What made FIDM right for you? I've worked along side people whom have graduated from FIDM and it shows in their work. I've always had a bit of a crush on this school. I just see the work that comes out of here and it really amazes me. I find the Los Angeles campus inspiring and I believe it is the place for me.

Describe your entrance project. I did a project for Forever 21 that I showed and I also was able to use a lot of my past work. The Forever 21 project consisted of a mood board, a color pallete for a specific season, and I designed eight pieces.

What are your career goals? To work for myself designing clothes. I have a few ideas for my own business that I think could be a "need" for retailers, that isn't already out there.

What do you expect to learn at FIDM? I can't really sum that up. I'm really nervous and excited all at the same time. I know this step and change of path for me is going to be amazing for my career in every way! I'm just looking forward to the semester to start!

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