Full Name: Misty Ahmadi
Hometown: Laguna Niguel, CA
Previous College History: B.A. in Psychology from UC Berkeley
FIDM Major: Professional Designation, Merchandise Marketing
FIDM Campus and Start Date: LA Campus, October 2012
Admissions Advisor: Joleen Harris
Tell us a bit about yourself. Like so many others, fashion was always been an interest of mine. I loved playing dress up, which lead to my interest in sewing. I also spent a lot of time sketching and painting.
These hobbies led way into following designers, trends, and, eventually, marketing campaigns. While at UC Berkeley, I was able to take several classes on different aspects of marketing and I was instantly hooked. I owe a lot to my marketing professor for believing so much in a non-business major student.
Right after graduation, I moved to Japan to teach English. I have been so fortunate to call Japan my home for the past two years. I’ve had a truly amazing time living abroad and meeting people from so many countries. My students are hilarious, mischievous, and lively, to say the least! By living in Japan, I have been able to witness a foreign consumer market first hand.
It’s been really interesting seeing retail companies such as UNIQLO trying to branch out globally, much like GAP or H&M has done. I owe to this experience my desire to continue working in a foreign environment. I’m a big collector of specialty magazines and photo books. Inspiration can come from pretty much everywhere and I love having reference material from around the world.
What are your proudest accomplishments so far? Getting accepted to FIDM definitely ranks high in regards to my proudest accomplishments. It’s extremely reassuring to get accepted into your dream program! I’m also extremely proud of my participation in the JET (Japanese Exchange and Teaching) Programme. I’ve been teaching English to adorable elementary and junior high school students for the past two years in Kobe, Japan.
It was very unnerving to move to a foreign country where I knew no one and didn’t speak the native language. Luckily, this job has been so much fun and I’ve been able to meet so many interesting students and teachers. Living abroad has definitely made me more independent, more culturally aware, and more determined to achieve my personal goals.
What made FIDM right for you? Simply put, FIDM matches my expectations of a marketing program. Professionals currently in the field teach classes and others who share similar types of passions surround you. There are a lot of opportunities for hands-on learning. The locations of the campuses are ideal for anyone who is interested in fashion.
The faculty, staff, and students I have had the pleasure of interacting with so far have all been so pleasant and it just really sets the stage for a fantastic program.
Describe your entrance project. I had to act as a store owner, describing not only the typical customer, but also five complete ensembles that the store would carry. Inspired by my time abroad, I created a shop that carried fashion collections inspired by different countries. I focused this particular collection around Japan. Each of the looks in the collection were inspired by famous cities in Japan and each ensemble was made up of brands that were famous in both the US and Japan, or specially made in Japan.
The “typical customer” I was buying for was heavily inspired by where I saw my female friends being in a few years time: powerful professionals, working in urban settings, reflecting back on their time abroad, and looking for ways to keep their connections between countries strong.
What are your career goals? I want to work for either an international brand/retail store in the marketing or buying department or work at an international advertising agency in the future. The idea of marketing on a global scale is so exciting!
What do you expect to learn at FIDM? I want to gain knowledge in current marketing trends, terminology, practices, and business relations. I want to be immersed in both the fundamental terminology and business practices of marketing, but I also want to be exposed to the quickly changing world of fashion. I’m looking forward to some really interesting and thought-provoking presentations from FIDM’s faculty.