San Francisco

Sep

14
2012

FIDM SF Alumna is One Half of the Knitwear Label Micaela Greg

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Alumna Karen Potesta, along with her sister Marie, are the design duo behind San Francisco-based knitwear label Micaela Greg. The bold line combines modern geometric patterns, textures, and simple silhouettes and is made in California and constructed from fine Italian yarn. Karen previously worked as a designer for Levi Strauss & Co.

Sep

14
2012

Recent Interior Design Alumna to Appear on HGTV's White Room Challenge

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Recent FIDM San Francisco Interior Design Alumna Meghan Carozza, who is Director of Design at Michael Taylor Designs in San Francisco, will appear on HGTV's White Room Challenge on October 26th. The popular television show features up-and-coming designers as they create the most original and eccentric rooms made from strange or unusual items. 

Sep

12
2012

Culturewatch SF: Anna Lee Binder, Costume Historian, at The Oakland Museum of California

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Costume Historian, FIDM Instructor, and author Anna Lee Binder has played a large role at the Oakland Museum of California’s History Collection.

Interviewer: Let's talk about your more than 20 years of working with the Oakland Museum of California and some of the garments you’ve created there. But, first, will you share a bit about your history and education?  What were some of the influential moments that started you on this path?

Anna Lee Binder (ALB):  Oh, yes, my love affair with textiles!  Even now, I can envision the sewing classroom in my junior high school, with fabric samples along the top of the room, each named—like in a chemistry lab—to aid in learning the table of elements! I began sewing at the age of five, taking apart various articles of clothing and making them into hand-sewn doll clothes. After World War II, when fabric was scarce, I made doll clothes from printed feed sacks, bought with money earned from babysitting. In both junior and high schools, I started making most of the clothing for my sister and myself. Then, I had the good fortune of working on sewing machines, an old treadle in junior high and a featherweight (a gift from my beloved parents) in high school. Skills in sewing were certainly critical in sending me down this path. But, there were other formative moments. For example, I used to watch my father (a carpenter) when he was in the garage, measuring wood. It was a magical place and time for me:  that garage, his intensely focused mind, the smell of sawdust, and the anticipation of his knowledge becoming mine.    

Interviewer:  What were some of the formative moments in your later education?  Is there one moment that you consider a pivotal point in your career? 

ALB:  My desire to learn and to attend college, and maybe even graduate school, was always deep within me. The first to go to college in my family, I applied for a scholarship from my dad’s Carpenters’ Union and was surprised (and thrilled!) when I was awarded it. Consequently, I was able to attend San Jose State University and finished with a B.A. in Textiles and Clothing.  After raising a family and owning a fabric store, I did a Master of Arts program at California State University/Long Beach. For my thesis project, my advisor wanted me to work on a study of environmental factors and laundry soap.  When I called my daughter, who was in her own academic program, and conveyed this information, she said:  “Oh, Mom, how can I tell my friends that you are getting a Master of Arts in laundry detergents!”  (Remember, this was before our current environmental movement.)  The next day, another professor told me she received a call from Costume Historian Edward Maeder, Curator of Costumes and Textiles at LACMA (Los Angeles County Museum of Art), looking for Research Assistants. I interviewed the next week. When he asked, “What do you know about hats?” I responded, “Nothing,” to which he replied, “Good!”  So began the next stage of my career, researching 18th century hats for the exhibition’s catalogue. This, in turn, led to my association with the Costume Society of America, at both the regional and national levels. In addition, because of my work with Mr. Maeder, one of the many costume and/or textile historians I was fortunate enough to meet was Inez Brooks-Myers, Curator of Costume and Textiles at the Oakland Museum. 

Interviewer:  In your more than 20 years of working with the Oakland Museum of California you have made countless garments for a variety of exhibitions and installations. What were some memorable garments?

ALB:  For the Hollywood Exhibit, I installed several actors’ garments including the Marilyn Monroe dress, Zorro’s outfit, and Brad Pitt’s suit from Ocean’s Eleven.  For the California Gold Rush Exhibit, I made an 1849 day dress suitable for mining. I’ve also made garments for children to try on for the Trading Traditions Exhibit (e.g., a Chinese Mandarin coat, Japanese Hippari, Mexican skirt and blouse, Afghani coat and Afghani Nomad dress, Indian Sari, African Dashiki, and Guatemalan blouse and skirt).

Interviewer:  I recently visited the museum’s permanent California History Exhibit. You have several pieces in this permanent collection. What's it like to create for such a prestigious collection?

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ALB: For the Fighting the Railroads installation, I didn’t know that the authentically constructed men’s shirt would be hung backwards on a clothesline and that the back of the shirt, as well as the neighboring apron and pillowcase, would be printed with propaganda about the 1889 Modesta Avila case. For the Great Depression installation, I was asked to create two mattresses. At the exhibition, the smaller of the two fits inside a large drainage pipe and sits as a “home” for those homeless during that time (see art at top). The larger sits atop a jalopy, which is loaded with any number of things for such a trip across country:  pans, washboard, trunks, lantern, utensils, pail, grain, etc. A sign on the car reads “California or Bust.” I remember making those mattresses—locating huge rounds of cotton batting and transporting them in my tiny car, laying the mattresses out at home as I filled them, asking my son-in-law to lift them (especially the larger one) into my tiny car again (!) because they were just so very heavy! These all were interesting, funny moments. But, my two favorites are:  Staining those newly finished and pristine mattresses with coffee and tea so they would look authentically old (and they do!), and having my son-in-law later ask my daughter, “Why is your mother making a mattress?  Does she need a new one?”

Interviewer:  Mrs. Binder, thank you for your generosity in time and story.  It has been richly rewarding. 

ALB:  It is a pleasure to share these stories. My thirst for knowledge about fabric and sewing has provided me with a rich and satisfying life. I am very lucky, indeed. I hope that many will be able to experience the Oakland Museum.  It is truly a Bay Area gem.

Anna Lee Binder served as Treasurer and Board Member of the Costume Society of America for ten years. She currently teaches 20th Century Designers, History of Costume, and Textiles for both Fashion and Interior Design at FIDM/San Francisco.   

FIDM Instructor/Interviewer Laine Harrington is Instructional Specialist and General Studies Faculty Member at FIDM/San Francisco.

The Exhibition: The newly renovated Oakland Museum of California is currently showing  “The 1968 Exhibit” through November 25th. The museum’s permanent collections are remarkable for the Dorothea Lange Archive, numerous Native American artifacts, one of the finest collections of California daguerreotypes, and artworks by—among others—Richard Diebenkorn,  Viola Frey, Manuel Neri, Stephen De Staebler, and Peter Voulkos.

Aug

29
2012

Culturewatch SF: Man Ray/Lee Miller Exhibition at Legion of Honor

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Everyone loves a great romance. One the best of the early twentieth century is on view at the Palace of the Legion of Honor through October 14th. Man Ray and Lee Miller were two Americans living in Paris in the 1920s and 1930s. Both were photographers, both engaged with Surrealism, and both had close ties to fashion. They lived together and collaborated frequently from 1929-1932. Man Ray wanted to become a famous avant-garde artist, but made most of his income from his successful portrait photography and his work as a fashion photographer. Lee Miller’s first career was as a fashion model, and for a short period she was the most sought after fashion model in New York. They met when Lee Miller tracked Man Ray down in Paris and insisted that she become his new student.  (Never mind that Man Ray didn’t take students!)  At least, this is how the story of their romance begins. That story was told by Miller herself to a reporter in the 1970s, and has since become a part of their growing legend. It’s a good story, despite the fact that recent research has poked some serious holes in it.

The artwork on display is mostly photographs: by Lee Miller of Man Ray, by Man Ray of Lee Miller, by other photographers of Lee Miller. It becomes clear that Miller, or at least her body, is what’s on display here. While she was clearly comfortable being photographed, she was also aware of the power these images could have. For example, her ambivalence and occasional anger toward fashion imagery come out in her own drawings and photographs—in particular, a drawing of a woman throwing daggers at a fashion model tied to a display board. The scene replicates the classic carnival trick, with sinister undertones. Lee Miller shows us how despite the pleasure that they provide, fashion and beauty can inflict serious pain on a person.

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Man Ray also knew a thing or two about pain. Lee Miller left him in 1932, and his writings and artworks from that period show how deeply in love he was. Two artworks are particularly moving. One is a large color photograph of an even larger painting that Man Ray worked on almost daily for two years. Called Observatory Time: The Lovers, the photograph shows a pair of closed lips floating mysteriously above a view of a Paris observatory. The lips are taken from a photograph of Lee Miller that Man Ray had made in the previous year, and their subtly altered contours suggest two bodies in contact. The other item is a piece of notebook paper that is covered obsessively with Man Ray’s handwriting forming the words “Elizabeth Lee” (Elizabeth was Lee Miller’s given first name). Underneath this mosaic of script is a faint pencil sketch of Lee’s face. These items make it clear that he wasn’t ready to let her go.

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Man Ray and Lee Miller’s romance ended unhappily for them both. Though they both went on to later success, this brief three-year moment in their lives has taken on a mythic quality. Luckily many artworks, documents, and photographs survive to tell their story. And though that story sometimes may be exaggerated, embellished, or otherwise improved, it remains compelling.

Instructor/Author Jeremy Miller, FIDM Faculty member since 2006, is also the FIDM San Francisco Idea Center Assistant Coordinator. His academic research is focused on questions of artistic identity in fashion photography of the 1920s and 1930s. Miller has a Masters Degree in Art History and a BFA in Photography.

Photo credits (top to bottom):

1. Attributed to Man Ray (1890–1976​) Fairgroun​d, c. 1930. Vintag​e postcard print 3 1/2 x 4 5/8 in. (9 x 11.9 cm) The Roland Penrose Collection​, England.

2. Man Ray (1890–1976​) A l’heure de l’observat​oire – les amoureux (Observato​ry Time – The Lovers), c. 1931, color photograph ​1964, after the original oil painting. Co​lor photograph​ 19 5/8 x 48 3/4 in. (50 x 124 cm) The Israel Museum, Jerusalem © 2011 Man Ray Trust/Arti​sts Rights Society (ARS), New York/ADAGP​, Paris/ Photo © The Israel Museum by Avshalom Avital.

3. Man Ray and Lee Miller at the Opening of “Man Ray, Inventor, Painter, Poet” Exhibition at ICA, London, Curated by Roland Penrose, 1975 Gelati​n silver print 6 1/4 x 8 1/4 in. (15.9 x 20.9 cm) The Roland Penrose Collection​, England© Courtesy of The Penrose Collection​. All rights reserved.

The Exhibition: Man Ray/Lee Miller: Partners in Surrealism is at the Palace of the Legion of Honor, San Francisco till October 14th.

Aug

17
2012

Interior Design Alumna Profiled in SF Chronicle

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Interior Design Graduate Holly Kopman is profiled in a San Francisco Chronicle article that highlights her design resources and tips on paint, lighting, and remodeling. On vintage, she says:

"Invest in something that has some history and it will remain timeless. I know that there are many readily available options to choose from and they can be had instantaneously, but there is something to be said for an antique, one-of-a-kind piece. Allow that to become the focal point in your room, as antiques give a room soul."

Aug

15
2012

SF Campus Hosts Innovative Materials Conference

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FIDM San Francisco recently hosted the 3rd annual Innovative Materials Conference, which is organized by FIDM Manager of Textiles & Materials Kristine Upesleja and celebrates eco-friendly innovations in the textile and materials industry. The event featured several amazing speakers, including talented leaders from Zappos Labs, SFMade, Piece x Piece, and Alphyn Industries. 

Pictured: Kristine Upesleja with FIDM Students at the conference

Aug

07
2012

FIDM San Francisco Hosts Career Connections Event

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Last week, all four FIDM Campuses hosted Career Connections, a unique event where FIDM Students network one-on-one with FIDM Alumni to learn about careers and sometimes even land an internship or job. At FIDM San Francisco's Career Connections event, the alumni were from companies such as Google, Benefit Cosmetics, Neiman Marcus, and Gap, Inc. Alumni offered insight into their careers and traded business cards with the students. "Five Merchandise Marketing alumni from Ross Department Stores arrived in full force," reports Career Development Advisor Julie Arnone.  "A crowd quickly gathered [around them] and it was non-stop until well after the event was over." 

Pictured above: Alumna Amanda Norman, Assistant Manager of Allocation for Ross Stores

Jul

16
2012

FIDM SF Commencement Speaker and Charlotte Russe CEO on ABC7 News

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Jenny Ming, the CEO of Charlotte Russe and FIDM San Francisco's recent Commencement speaker, was just featured on ABC7 News as part of their "Profiles in Excellence" series. Jenny's story begins around 11 minutes into the segment and a clip from FIDM's Graduation at the Nob Hill Masonic Auditorium is featured at around 14 minutes into the video.

You may view the video clip here.

Jul

12
2012

Inspiring Motion Graphics, Typography & More on FIDMDigitalArts

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Graphic Design Firm Lo Siento Creates Amazing 4D Letter Sculptures

Combining their appreciation for architecture and lighting with typography, Barcelona-based graphic design firm Lo Siento developed an amazing set of sculptural letters that may be read from virtually all angles. Read more on the FIDMDigitalArts.com Blog.

Featured Portfolio: FIDM/San Francisco Graphic Design Award Winner, Stephanie Kim

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FIDM San Francisco recognized Stephanie Kim as the 2012 Graphic Design Student of the Year Award at graduation this year. Selected by the senior creative director for Impact Unlimited, Bill Smith for her impressive range of work, Stephanie's versatility is what set her apart from her peers. Check out Stephanie's final portfolio and read more here.

Check out more portfolios by FIDM Graphic Design grads on the FIDMDigitalArts.com Blog.

Motion Graphics Inspiration: Four Quick Title Designs by Multimedia Firm, Digital Workshop

Digital Worshop’s team of directors, producers, animators, illustrators, and graphic designers describe themselves as “a concept driven production company,” specializing in a variety of multimedia and app development services. Watch more inspiring motion graphics videos by Digital Workshop on the FIDMDigitalArts.com Blog.

Jun

04
2012

Alumna is a Visual Store Manager for Anthropologie

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Visual Communications Alumna Lexie Kennedy '10 was a Special Events Intern at Saks Fifth Avenue in San Francisco during her last quarter at FIDM. After graduation, she went on to be a Visual Merchandiser at Nordstrom where she worked with fellow FIDM Graduates. Today, she is the Visual Store Manager for Anthropologie in San Diego and loves her exciting career.

"I oversee all things visual in the store whether it be window installations, display process, merchandising, etc. and I have a wonderfully talented visual team as well as a booming internship program that enables our store to look so beautiful!" she reports. "FIDM prepared me in so many ways for my career. Knowing how to communicate and develop an elevated idea as a team is so vital to a brand like Anthropologie or a career in the visual world."

She adds that FIDM prepares graduates for the fast-paced fashion industry and that the college taught her how to develop and curate her creative process. "If a deadline is pushed on me, I am able to meet it with the confidence that my work is still fresh and at the correct level," she says. "The instructors at FIDM just know how to train you to take your work to that next level and remove any limitations you may have set on yourself; anyone who has taken a class with Ruth Snow or Ed Dahl knows what I am talking about!"

Lexie loves interviewing FIDM Students and Graduates for positions at the store. "In my experience, the sheer passion and attention to aesthetic and detail that FIDM Students and Grads possess is unlike any other," she adds. "They have the ability to work in a fast paced, chaotic, and creative environment, which is a necessity!

Jun

01
2012

SF Student and Olympic Skeet Shooting Hopeful Ali Chiang Featured in Gentry Magazine

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FIDM SF Student Ali Chiang is profiled in the June edition of Gentry. The 23-year-old started competing at age 11, and is now vying for a spot as an alternate for the U.S. Olympic Team. "With my dad, we share shooting, but with my mom, we share shopping," she tells the magazine. "I've always had a passion for business, and with shooting I've learned a lot about the outdoor apparel industry."

Jun

01
2012

Just Accepted Interior Design Student is a UCSC Grad and Freelancer for Houzz.com

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Full Name: Shannon Malone

Age: 25

Hometown: Ojai, CA

Previous College History: Graduated with a Bachelors Degree in Cultural Anthropology from the University of California Santa Cruz

FIDM Major: Interior Design

FIDM Campus and Start Date: San Francisco, Fall 2012

Admissions Advisor: Laurie Wright

Tell us a bit about yourself. I love writing, photography, and of course interior design. I get to combine those three passions as a freelance writer and photographer for the home design website Houzz.com. I scout out interesting homes and homeowners, interview them about their home, their design process, decorating philosophy, etc.

photograph their home and then write a home tour along with the photos to be published on Houzz. It has been great, I've seen some amazing houses, and met some really great people in the design industry. I've done a few interior designers houses, some architects and builders, a color consultant, and home decor boutique owners.

What are your proudest accomplishments so far? Definitely graduating from UCSC and getting a Bachelor's Degree, although it wasn't what I want to do career wise, it was a great experience -- a lot of hard work and it taught me a lot. Also, deciding to pursue my dream and getting accepted to FIDM!

What made FIDM right for you? The Professional Designation Program is perfect for me because I already have a degree. The classes look amazing, and are a good balance between the technical and creative aspects of interior design. Visiting the beautiful San Francisco campus and meeting my advisor made it all even more perfect!

Describe your entrance project. I did a floor plan and chose a color palette, furniture, and textiles for a mountain view room. I drew inspiration from living in Santa Cruz. It is a town up against mountains and Redwood forests, but it is also a beach town, so I went with a more beachy color scheme with very natural, light and airy textiles.

What are your career goals? I'd like to open my own residential interior design business, but also a retail furniture and decor store, and design some of my own furniture.

What do you expect to learn at FIDM? Everything!

May

21
2012

SF VisComm Students Make It Work at Tim Gunn Runway Event

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Visual Communications Students Ashley McPherson, Joseph Bordi, and Gillian Dunn recently worked backstage at Tim Gunn's "Make It Work" Spring 2012 Runway Show at Stanford Shopping Center in Palo Alto, California. The live show featured the spring collections from Juicy Couture, Kate Spade New York, and Lucky Brand Jeans.

May

07
2012

Fashion Design Program Director Mary Stephens Featured in SF Chronicle

Lv-fashchairs06__SFC0110472266Sunday's edition of the San Francisco Chronicle featured FIDM's Fashion Design Program Director Mary Stephens (pictured, right) alongside six other leaders from San Francisco design schools.

"Bright colors were an important factor," she told the newspaper regarding new design trends from the current graduating class. "And I'm seeing the students use today's technology with fabrics that literally light up, along with washable metallics. Overall individualism is still the dominant trend."

May

07
2012

Merchandise Marketing Alumna Debuts Fashion Truck in SF

Lv-FashTrucks06__SFC0110533283_part6SF Gate has a profile of Merchandise Marketing Alumna Christina Ruiz, who debuted her TopShelf Mobile Boutique fashion truck at Sunday's Urban Air Market in San Francisco. She found her 24-foot long 1981 Chevy step van P30 on Craigslist.

Christina Ruiz, founder of Topshelf Boutique, is bringing a taste of fashion truck fever to the masses with the debut of her fashion truck at Sunday's Urban Air Market in Hayes Valley. "I've always wanted to open my own store, but I couldn't find a space I could afford. Every place was either too competitive or too expensive," says the Fashion Institute of Design & Merchandising grad and former buyer for Macy's West who spent several months on the hunt in the Mission before deciding to go the pop-up route a year and a half ago.

"It seemed like the perfect fit for me and my personality. I started to do the research on fashion trucks (there were a few already in Los Angeles), and it was something a little more edgy and different."

Apr

16
2012

Just Accepted Graphic Design Student is an Award-Winning Artist

IMG_5037Just Accepted 18 year-old Graphic Design Student Quinn Palmer is already selling his artwork on his website, THESK.IN. His incredible digital creations have also won national art competitions.

"Because I'm working on my artwork with a spin towards the business aspect, FIDM really stood out to me as a school that's very up-to-date in the industry and could also train me in the aspects of business I need to make my company really take off."

Read the entire interview on FIDM's FashionClub.com Daily Blog.

Apr

09
2012

You're Invited: Style, Trends & Blog Talk with Nick Verreos at FIDM San Francisco!

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Coming Saturday, April 21 on the San Francisco Campus: Nick tells all as he hosts a panel discussion with San Francisco Lifestyle Bloggers. Enjoy a tour of our stunning campus, followed by an inspiring presentation from fashion celebrity stylist and successful fashion blogger Nick Verreos. Download the invitation for more details.

Reserve your spot now!

Apr

03
2012

Alumna Credits FIDM SF Career Center for Job as Visual Merchandiser for Khaki's Men's Clothier

Fidm_photoFIDM Alumna Mathea Braatne is the new Visual Merchandiser for Khaki's Men's Clothier in Carmel, California. She directly reports to and assists the president, styles and builds in-store mannequins and windows, and merchandises the layout and new product throughout the store. "My employer found me through the San Francisco FIDM Career Center -- makes it worth every penny for my degree," Mathea explains. "FIDM helped me prepare a portfolio and the Career Center promoted and marketed me after graduation."

Mar

29
2012

SF Grad & Her Gorgeous Jewelry Featured in Bangstyle

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FIDM San Francisco Grad Kelsey Nagie is the featured designer on Bangstyle, which touts her jewelry line HALE as "classy yet bold and edgy." Her unique designs have been seen on The Insider and The Bachelor and at the Emmys. Kelsey, who graduated with a Visual Communications Professional Designation degree, says of her career, "Because this is my own company and these are my own designs, I have free range to do whatever I want. That’s what I’ve always wanted to do, create something of my own. The fact that it’s been well received, I’ve been very grateful for it." Read the entire interview on Bangstyle.

Mar

21
2012

Last Chance To RSVP to FIDM's San Francisco Open House This Saturday

Camp_sf_front_view_rgbIt's not too late to sign up to attend FIDM's San Francisco Open House this Saturday.

The San Francisco campus is nestled in the heart of Union Square, just steps from Macy's and across the street from Barneys. Open House is the perfect opportunity to get your fashion industry questions answered, plus you'll find out everything you need to know about attending FIDM, including information on all 20 creative business majors offered.

Saturday, March 24, 2012
11:00 a.m. - 1:00 p.m.

FIDM San Francisco
55 Stockton Street
San Francisco, CA 94108

For more information, please click here.

RSVP today!

Feb

07
2012

San Francisco Fashion Design Alumna Is Socialite Columnist

Moanalani_jeffrey_examiner_head_shotFIDM San Franciso Alumna Moanalani Jeffrey is the San Francisco Socialite Columnist for Examiner.com. A regular on the social scene, she has been featured in 7x7 for her sense of style and her photography has been widely published. Originally from Hawaii, Moanalani often juxtaposes her love of unique backgrounds with high end fashion. You may visit her photography site here.

Feb

02
2012

FIDM Alumnus Chosen for Fashion Incubator SF Program

Lv-incubator29_P_SFC0106291365_part6The San Francisco Chronicle reports that FIDM Alumnus Tony Sananikone (pictured, front) a womenswear designer, window stylist for the Gap worldwide, and GenArt Fresh Faces in Fashion winner in 2004, will join the new Fashion Incubator San Francisco program, sponsored by Macy's West, beginning March 5, 2012.

Designers will rent a fully equipped sewing workshop at Macy's and work with fashion, business and retail experts to build their brand. Tony, who was born in a political refugee camp in Bangkok where he learned to sew, is currently working on his first collection of Art Deco-inspired dresses.

Feb

01
2012

FIDM SF to Host FASHION+TECHSF Career Workshop

2852847945-2FASHION+TECHSF presents Mentors & Apprentices, a career workshop and a networking event for the fashion, technology, and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art, and design related professions will introduce their businesses and/or products, explain what they do, discuss their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors will then be available to meet and interact with participants and for additional informational interviewing.

Students, entrepreneurs and those interested in additional career options are highly encouraged to attend. Internship opportunity and requirements are determined by each mentor and will vary. Resumes recommended.

What: Mentors & Apprentices
Where: FIDM, 55 Stockton Street, 5th Floor, Conference Room
When: February 21, 2012, Tues, 5:30pm to 8:30pm, please arrive early
RSVP: Buy Tickets, $10 General Admission
Free Admission with Student ID (all schools)

Speakers include Beth Blecherman, Techmamas Founder/Editor of Technology Mom, Rebekah Iliff, Talk Tech Communications CEO & Co-Founder, and Lili Balfour, Founder of Atelier Partners. Moderated by Owen Geronimo.

Jan

31
2012

FIDM Instructor Shows at SF Fashion Network

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Violetta Vieux, FIDM San Francisco Fashion Design Instructor, participated in this year’s SFBA Fashion Network Fashion Show SNOW, along with the Bay Area’s leading couturiers. In keeping with the show’s all-white theme, Violetta showed bridal gowns from her French Couture Design Studio, VioGemini label. The Moldovan native, who interned at various couture houses in Paris, teaches draping and pattern-making classes at the California fashion design school.

Jan

26
2012

Blogging Panel Next Week at FIDM SF

On Thursday, February 2, 2012, from 6pm to 8pm, five savvy bloggers and online media specialists will share their expertise for "Why Blog? Ask Experts How to Amplify Your Online Presence" at FIDM San Francisco. Bloggers include Adelle McElveen of FashionistaLab.com, Erin Hagstrom of CaliVintage.com, Ashley Gustafson of FashionablyAshley.com, Lorraine Sanders of SFIndieFashion.com, and Sinead Norenius of iFabbo.com.

The panel is open to FIDM Students and Alumni, and the general public. A networking session and refreshments will follow.

Jan

19
2012

FASHION+TECHSF Fashion Business Workshop Tonight at FIDM SF

Fashiontechsf01192012teaserflierThis evening, from 5:30pm to 8:30pm at FIDM San Francisco's 5th floor Conference Room, there will be a workshop, "Applying Mobile Tech Strategies for Your Fashion Business," hosted by the San Francisco Fashion and Merchants Alliance, Inc. and FASHION+TECHSF. Tickets are $10 here or at the door.

Learn how to create or apply mobile apps and do integrated marketing. The three-hour workshop and social mixer is a great opportunity for emerging designers, small business owners, app developers, and students. Stylematic, ShopNear.me, and Manpacks are a few of the participating companies.

Jan

09
2012

Alumna is the Buying Director for New Bridal Website I Do Jour

Picture 1Merchandise Product Development Alumna Roxanne Olsen is the Buying Director for the new bridal magazine and e-commerce site, I Do Jour. In October, Roxanne had the chance to meet fellow FIDM Alumna and Project Runway winner Leanne Marshall, during New York Fashion Week and a collaboration was born.

"Leanne has teamed up with us and designed an exclusive dress just for our website and our customers," reports Roxanne, who like Leanne, attended the SF campus. The website also offers gowns, accessories, jewelry, shoes, and more.

Nov

16
2011

Visual Communications Student Places in Sephora-Sponsored Contest

Picture 1FIDM San Francisco Student Florence Tang placed third in the Visual Merchandising category of PAVE's 2011 Student Design Competition, sponsored by Sephora. FIDM Instructor Teresa Lehane ran the project in her Advanced Digital Imaging class.

In addition to winning a $1,500 prize, she was invited to and will attend the 15th Annual PAVE Gala at Cipriani Wall Street in New York, along with Department Coordinator Lisa Hoffman.

 

Oct

03
2011

San Francisco Alumna's Gown Featured in California's Remarkable Women Exhibition

CRW1 The curator of The California Museum in Sacramento invited FIDM San Francisco Alumna Colleen Quen to be part of California's Remarkable Women, a new exhibition opening on October 10, 2011. Colleen's "Madame Butterfly" dress will be on display for the next year, along with her portrait and bio.

From farm worker organizer Dolores Huerta to astronaut Sally Ride to designer Ray Eames, the exhibit includes approximately 200 remarkable California women. Inspired by former First Lady Maria Shriver, the exhibit is presented in partnership with California State Parks.

Sep

22
2011

SF Campus Librarian is Guest Speaker at Charity Launch Event

2011background_Large4 SF Campus Librarian Adam Elsholz is a distinguished guest speaker for the Discarded to Divine Designer Orientation launch event on October 1, 2011 at California College of the Arts in San Francisco.

Discarded to Divine features a collection of one-of-a-kind fashion creations and exquisite  home decor created from disgarded clothing and materials, benefitting the St. Vincent de Paul Society's services to people battling poverty, homelessness, and domestic violence.

FIDM particpates in the event each year.

Sep

16
2011

Just Accepted Fashion Design Student is a Fashion Addict

Andeephoto Next summer, Andee Allen will move to San Francisco to pursue her love of fashion, by studying Fashion Design at FIDM. 

"While attending FIDM, I expect to learn pattern making and draping. I am also very excited to learn about fabrics and how to use them accordingly. However, I hope FIDM can help me to grow and develop as a designer and as a human being."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jul

20
2011

Visual Communications Students Design Sets Inspired by Movies

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San Francisco Visual Communications Students from Ed Dahl's Materials & Props classes designed sets for ficticious stage productions of some popular movies such as Dreamgirls, Wizard of Oz, and Priscilla Queen of the Desert. Students had to use the design eras tha they had researched during the first weeks of class to inspire their stage design ideas of a popular film to the stage.

May

13
2011

Interior Design Students Win Thos. Moser Awards

Picture 1 Thos. Moser, one of the world’s foremost designers and builders of solid wood furniture, recently teamed with FIDM Interior Design Students for a design challenge in a special Furniture Construction and Design class, during the Winter 2011 quarter, at the Los Angeles and San Francisco campus locations.

The 10 class members at each FIDM campus were given the challenge to create an original furniture design in the Moser style, specifically, a companion piece for the Thos. Moser “Lolling Chair”; in essence, they were to design a “New Sidekick for the Moser Lolling Chair.”

S.F. Student Meghan Carozza and L.A. Student Maelee Lungren (pictured) were each the winner of the Thos. Moser Design Committee Award. They will be flown to Maine, by FIDM, where they will meet key designers, Thos. Moser associates, and take a factory tour of the Thos. Moser headquarters.

"Working with Thos Moser on this design challenge was an amazing experience. We as a group were all very supportive of each other's designs, and all shared our advice," said recent Graduate Ryan Campbell, who won the People's Choice Award for his dog bed design. "I am very proud of ourselves as a collective group, and was impressed with how wide a range our designs were."

S.F. Student Jamie Clugston and L.A. Student Mark Griffin received the Interior Design ASID Industry Award. Congrats to all of the award recipients.

 

May

10
2011

Just Accepted Merchandise Product Development Student is on a Creative Journey

LRS Just Accepted Student Merchandise Product Development Jessica Devereaux already has a degree from Loyola Marymount University. The Bay Area native has a passion for fashion and business that she will focus on when she earns her Professional Designation Degree from FIDM San Francisco.

"I immediately gravitated to Merchandise Product Development because it was the perfect combination of business and fashion design. I reviewed the major’s course descriptions and had the opportunity to see examples of the amazing work that FIDM Students produced. I had a blast working on my admissions project so I knew that it was the perfect major for me based on my interests."

Read the entire interview on FIDM's FashionClub.com Daily Blog.

Apr

26
2011

FIDM Graduates Featured at S.F. Charity Gala

1253888674__MG_0493 San Francisco's J.W. Marriott Metropolitan recently welcomed over 200 attendees for the 2nd annual Give Back Gala, which supports the local non-profits Woman Inc. and Career Closet.

The dinner was followed by a 50-minute fashion show produced by San Francisco FIDM Alumni Association President Nikki Lindgren of Style Bust. The show was comprised of 10 established and emerging Bay Area designers, eight of whom are FIDM graduates.

 Featured above is FIDM Alumna Catalina Alcala and her models. To read more about the participating designers visit Nikki's blog.

Dec

20
2010

Award-Winning Visual Merchandiser and FIDM Instructor Designs Elaborate Holiday Installations in San Francisco

IMG_1942_new FIDM Visual Communications Instructor Ed Dahl recently designed and installed gorgeous holiday displays with his After Science visual communication team for big names in San Francisco, including Ghirardelli Square, Crocker Galleria, Stonestown Galleria, and JW Marriott. Thousands of people will enjoy his work as they experience the holiday shopping season.

To view time lapse videos of his work on Stonestown and JW Marriott, please visit YouTube.

Last year, Specialty Retail Report recognized Mr. Dahl's talent and selected him as a Visual Victories Award Winner in the "Most Improved Retail Display" category.

Aug

18
2010

SF Merchandise Marketing Student Is Personal Assistant & Fashion Show Producer

39987_10150243266290602_634330601_14078887_2608419_n FIDM Student Katherine Daou is in her 4th quarter on the San Francisco campus and has been working for a Fashion Designer for the last six months. She thanks FIDM's Career Center for giving her the opportunity to work with Salma Schempp, the founder and designer of Prima Jiva, and shares the details on her busy career in our latest interview. 

Name: Katherine Daou

Hometown: San Diego, CA

FIDM Major/Campus: Merchandise/Marketing, San Francisco

Employer/Job Title: Personal Assistant/Fashion Show Producer, Prima Jiva

Tell us a little bit about your job: Being an assistant to a designer of a brand new company is the hardest but most rewarding job experience I've ever had. I work about 2-3 days at the showroom in Walnut Creek, however I work every single day of the week from home or wherever I may be besides the office. It's a complete full-time job. I basically answer emails, set up appointments or meetings for the designer, organize anything & everything from her computer desktop to her inspiration files. I work hands on personally and directly with probably (in my opinion) the best boss you could ever have.

299_450_26458_Lrg_F2_23 Another great (and more fulfilling) part of my job is coordinating and producing our fashion shows. This process can take up to a month to complete but I find it the more entertaining part of my job. To put together a show I choose models, set-up at least two fittings and two meetings: one for the hair & makeup and one for putting together what's called a 'skeleta' which is Italian for the look-list for the runway show. Those two meetings are crucial! On the day of the show I am making sure every single detail from hair/makeup to the skeleta is completely 100% correct. I have about six interns with me helping me steam clothing, setting up the clothing on the racks, and dressing models during the show.

What is a typical day like on the job? On a typical day, I usually answer emails for a few hours while also setting up appointments, help the Technical Designer Yohanna (also a student at FIDM) with clothing descriptions for our line sheets, follow up with buyers from different boutiques, and collect any PR/Media info or fix something on the website. I probably do all that for a good three or four hours I get to talk to so many great and knowledgeable people who know a lot about the industry and I've even met some really important people in the business part of the fashion industry. 

299_450_26460_Lrg_F2_25 How did you learn about and decide to apply to FIDM? I heard about FIDM through my high school freshman year and I was set on going there all four years of high school. My mom was behind me the entire way, supporting me and making sure I got in. She was really the only reason I stuck to FIDM because it just felt right that I go there. I wouldn't want to be anywhere else besides FIDM and I feel lucky (even during 3 hour classes) that I am able to go to a school designed specifically for the industry I want to be in.

How/why did you choose your major? I chose my major because I wanted to combine business and fashion into one major and on top of that, I am really uncreative when it comes to drawing/painting/etc. So Merchandise/Marketing was the perfect major for me.

How has FIDM helped you in your career? FIDM actually gave me my career. Every month I would go into the Career Center and one day, my Career Advisor had just gotten off the phone with Salma and I signed up immediately. It was really like 'meant-to-be'. I had gone about three months without a job and I wanted to do something that gave meaning to my life. Salma really answered my prayers without even knowing it. 

299_450_26464_Lrg_F2_29 What are your short-term/long-term career goals? My short term goal is to keep working with Prima Jiva and helping us grow and be more ahd more successful because this company is something I truly believe it. The concept of Prima Jiva is one of a kind and working for Prima Jiva is really a blessing. My long term goal (and something I never considered doing until I started working with Prima Jiva) is to be in fashion show production and one day have my own fashion show production company. I've been watching fashion shows on style.com probably since 8th grade and that really started my love for fashion. Fashion shows give me the chills and they bring me a lot of inspiration and brighten my day. When you get deep into the meaning behind each line or each piece that a designer created, you start to understand the designer themselves and it's extremely inspiring. 

Images: Top, Katherine on the runway at L.A. Market before the show. Other photos, Prima Jiva's clothes in the FOCUS Show at the L.A. Market show.

Jun

21
2010

San Francisco Student to Blog from Paris During Summer Study Tour

Hallie FIDM Student Hallie Fisher will be posting live updates from the upcoming general study tour to Paris. The students will be learning about the Parisian fashion world and french culture. Get to know a little bit more about Hallie and find out what she hopes to do in Paris, in our latest interview.

FIDM Campus and Major: San Francisco, Merchandise Product Development

Previous college experience: Completed 60 units toward B.A. in Political Science

When did you start at FIDM? March 2009

How did you choose FIDM and your major? An interest in both the design and business facets of fashion.  More specifically I love the idea of learning how to make make and produce my own designs.

What are your short term and long term career goals? My short term goals are to complete my AA and graduate from the Product Development program, and pursue a Bachelors of Science degree in Business Management.  In the long term, I would like to own my on business.

What do you expect to learn on the  trip?  I expect to learn about Parisian style, Haute Couture, designers, trends, architecture, museums, the one and only Versailles, culture, food & wine, and the lifestyle in The City of Lights!

What are you most looking forward to about the experience? Learning French.  I know little more than merci beaucoup! I would also like to be able to navigate le métro system whose map looks very intimidating.

Jun

17
2010

New SF Student Chooses Merch Marketing for Range of Career Options

AshlynnNew Merchandise Marketing student Ashlynn Polini knew she'd found the perfect learning environment after touring FIDM. Find out how she plans to make the most of her time at FIDM in our latest interview.

Name: Ashlynn Polini

Age: 21

Hometown: San Jose, CA

FIDM Start date, Major, and Campus: July 2010, Merchandise Marketing, San Francisco campus

Admissions Advisor: Diane Corbett – I can’t thank her enough. She has been and continues to be incredibly helpful in every possible way!
 
Tell us a little about yourself: I am a hard worker and truly believe that I can do anything I set my mind to. I’m at a point in my life where I am so motivated to pursue my education and reach my goals. I am passionate about music, playing soccer and of course fashion. I also have the most supportive family and friends. 
 
What is one of your proudest accomplishments? I can honestly say that applying and being accepted to FIDM has been one of my proudest accomplishments. I am so glad I chose to pursue my education at FIDM. It was such an overwhelming feeling of accomplishment putting all the time and effort into applying and my admissions project and seeing that hard work pay off in such a rewarding way. I will never forget that moment. Truly a life changer!
 

Who is your favorite designer or artist: I loved Tom Ford with Gucci and the images he brought back into fashion of the strong, confident, sexy woman.

What or who inspires you?
New York City. I find inspiration in everything from the grunge to the glamour. The expression of personal style is so strong and diverse there. I find myself looking at NYC/Brooklyn street photography to inspire me to be creative and daring with my own wardrobe choices.
 
How did you know FIDM was the right college for you?
I’m don’t know why I didn’t make the connection between my love for fashion and pursuing my education at FIDM sooner! One day I was browsing FIDM’s website and I realized it wasn’t only for design students. I requested more information and almost immediately an advisor contacted me to set up a meeting and tour. After learning more about the school and everything it had to offer me, I knew this was the perfect learning environment for me. I think the exact moment I knew was when I realized how excited I was. Just the first meeting and tour was the most inspiring, motivating and exciting experience I’ve had toward my education... ever!
 
How did you chose your major?
I chose the Merchandise Marketing major because it offered me the most wide range of options as far as a career after FIDM. I am going into this program with an open mind and I can’t wait to absorb everything and find my calling in the fashion industry.
 

What do you expect to gain from attending FIDM? Knowledge! I am so motivated and eager to learn. This is my passion and I’m going to school to focus on that and even make a career out of what I absolutely love. I plan on taking full advantage of every resource and learning opportunity FIDM has to offer me.

What is your ultimate career goal after graduating from FIDM? My goal and dream is move to New York and have a successful job in the fashion industry. I want to be at the epicenter of American fashion and contribute.

Anything else you'd like to add? I am so excited be a student at FIDM!

Jun

17
2010

New FIDM Student Ranks 4th in the World for Olympic Skeet Shooting

Alexander New FIDM Student Alexander Chang will begin her studies at FIDM San Francisco this coming July in Merchandise Product Development and Business Management. In addition to her interest in fashion, Alexander is also a world-ranking Olympic Skeet Shooter,  finishing 4th in the world in juniors at the 2009 World Championships in Slovenia.

Name: Alexander Chang

Age: 21

Hometown: Redwood Shores, CA

Previous college experience:  I previously attended Lindenwood University in Missouri on a sport scholarship for Olympic Skeet Shooting.  I studied International Business and Fashion Design. I missed California way too much and am so happy to be back!

FIDM Major: Merchandise and Product Development and Business Management   

Admissions Advisor: Laurel Gardner

Campus: San Francisco Campus

Tell us a little about yourself: I love shopping but that's probably not too special considering most students at FIDM love shopping too. I have a very different hobby/sport that I participate in, which is Olympic Skeet.  I have been shooting since I was 5 and competing since the age of 10.  Olympic Skeet shooting has given me so many opportunities.  I have been on the U.S. National Team since I was 14 and I compete in International Competitions around the world.  Representing the United States has been absolutely amazing. I feel very lucky that my father introduced me to the sport and very blessed that I have had the chance to do something with it.

What is one of your proudest accomplishments?  One of my proudest accomplishments is finishing 4th in the world in juniors at the 2009 World Championships in Slovenia and winning 1st in Junior Team while breaking the world record score.

Who is your favorite designer or artist?  When it comes to my favorite designer, I would have to say it is more like "favorite designers." I appreciate designs by Vera Wang, Christian Dior, Louis Vuitton, and many others.

What inspires you?  People inspire me. What I mean by people is the public, the world, and everyone around me.  My family inspires me, especially my mom being that she and I critique things together all the time.  The future also inspires me because the future is always changing and anything can become the next new thing.


What do you expect to gain from attending FIDM?  I expect to gain as much knowledge as I possibly can about the fashion industry and business.  I also expect to gain friendships, skills, and a great foundation to build upon.

What is your ultimate career goal after graduating from FIDM?  I have a very open mind to any opportunity that comes after graduating from FIDM.  I would like a career in Corporate Fashion or possibly start designing my own line.

Anything else you'd like to add?  I am pumped to start at FIDM!!!

Feb

23
2010

Maria Shriver Tweets About FIDM to Her 466,567 Followers

Picture 1

On March 4, 2010, the California Museum is hosting A Free Day at the Museum in honor of Women's History Month. California First Lady Maria Shriver recently Tweeted about FIDM, saying:

"FIDM students designed posters for our free women's history month event at The California Museum in Sac...so talented!"

"Wow! We asked FIDM students to design posters for our free Day at The Museum event on 3/4 in Sac...beautiful! Please RT."

The First Lady of California is planning to visit the San Francisco campus to meet with FIDM Students and Instructors in the near future.

Click here to see the posters that FIDM Students from the San Francisco campus designed!

Feb

12
2010

San Francisco Event: Meet Project Runway Star at FIDM SF Campus Open House

Nick_05 If you’ve dreamed of a career in Marketing, Fashion Design, Product Development, Jewelry Design, Graphics, Interior Design, or Digital Media, come find out more about our 20 industry-focused majors at the Open House Event.

Saturday, March 6, 2010, 11:00 a.m - 1:00 p.m

FIDM San Francisco
55 Stockton St
San Francisco, CA 94108


Exclusive! Meet Project Runway Star, FIDM Instructor and Grad Nick Verreos.

For a real insider’s look at FIDM, Click here to RSVP!

Jan

22
2010

FIDM San Francisco Grad in SFMOMA's Muse Campaign

Colleen Quen and Femme au Chapeau by Henri Matisse FIDM Grad Colleen Quen is among the creative individuals featured in "The Muse Campaign," a new advertising campaign commemorating the 75th anniversary of San Francisco's Museum of Modern Art.  The ads showcase ten iconic artworks with ten prominent Bay Area individuals, from a cellist to a gardener to a pastry chef.  Quen, a couture fashion designer and owner of Colleen Quen Couture Inc., is aptly featured with Henri Matisse's Femme au Chapeau (Woman with a Hat).

Check out the FIDM San Francisco campus where Quen attended school.  

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