FIDM Graphic Design Student Jocelyn Goode, in her second year on the San Francisco campus,
recently won JCPenney's national Reusable Bag
Contest. The bag, featuring her signature, will be sold in
JCPenney stores next spring. In our latest Style Scoop Interview, find out how this busy student stays inspired! --Kim
FIDM Graphic Design Student Jocelyn Goode, in her second year on the San Francisco campus, is one of the three winners of JCPenney's national Reusable Bag Contest. Jocelyn's bag, featuring her signature, will be sold in JCPenney stores next spring. --Kim
FIDM Graphic Design Students from the San Francisco Campus were given the exciting opportunity to submit their designs for a new symbol to commemorate the San Francisco Ethnic Dance Festival's 30 Anniversary. At a special luncheon on campus, Wilkes Bashford, the event's honorary chair, and Susan Somaya from World Arts West announced the winner, FIDM Student Lauren Robinette. "Wilkes had the final say in choosing the winner
and he said it was a really tough choice once he had narrowed it down
to his three favorites," reports Graphic Design Department Coordinator Lisa Hoffman.
On Saturday, June 7th the San Francisco Ethnic Dance
Festival celebrated the opening of their 30th year
with a gala event at
the Palace of Fine Arts. Lauren was honored during the reception with an introduction by Don Sanchez from ABC7 news and her symbol was used on the tote bag that were given to important donors and participating dancers.
Find out more about FIDM's hands-on Graphic Design Program and get the details on the ongoing Vespa Design project and the electrifying Fender Guitar project. --Kim
While doing market research for a denim design project, Fashion Design students from FIDM's San Francisco Campus met Project Runway's Ricky Lizalde at Levi's flagship store in the city. Project Runway fans (aren't we all?) know that Ricky won the Levi's 501 challenge last season. "Ricky shared his design inspirations and insights with the students," says FIDM San Francisco's Fashion Design Department Coordinator Janice Paredes. --Kim
FIDM Industry Partners, including Gap, Old Navy, Levi Strauss, Dockers, The North Face, Gymboree, and VF Outdoors, attended FIDM San Francisco's third annual Portfolio Day event. On display were over 40 portfolios from FIDM Students in Fashion Design, Product Development, Visual Communications, Graphic Design, and Interior Design.
"Over 130 resumes were distributed to the industry for full-time paid positions and full-time paid internships," said FIDM San Francisco's Director of Career Development, Ray Garcia. "Several companies have already contacted graduates to set-up interviews!" --Kim
Fashion Design Professional Designation program graduates Nichole Kreglow and Stephanie Bodnar met while attending classes, including History of Costume and Intermediate and Advanced Draping and Pattern Drafting, at FIDM San Francisco. However, it was when they became partners in their fourth quarter Collection Development class that the creative sparks really began to fly! Since then, their designs have been on display at both the de Young and Legion of Honor museums.
Nichole and Stephanie will celebrate the launch of their new line OdileOdette, inspired by the two swans in Tchaikovsky's "Swan Lake," on April 5 at Otis Lounge.
Read on to find out where these two designers score inspiration--and shop for great vintage finds! --Kim
The San Francisco Chronicle has a great profile on FIDM Grad Lisa Hunter, who will be showing her line Vian Hunter on the runway at San Francisco Fashion Week. An excerpt:
"After working in various other fields, including photography, publishing, and retail in department stores and boutiques, Hunter finally decided to go to fashion school - a dream she's had since she was in her teens. She graduated from the Fashion Institute of Design & Merchandising in San Francisco in 2004."
Read our Style Scoop Q&A with Lisa here. --Kim
In addition to the FIDM Grads highlighted in my previous post, the following Alumni will also be featured at San Francisco Fashion Week: Carol Chen has a gown in the Emerging Stars show on opening night, this Thursday at 8pm. Jeremy Parr will be showing his menswear line The Business of Madness Friday, August 24 at 9pm. Verries & Sako (FIDM Grads Stephanie Verries and Kimmie Sako) are showing product at the SF Fashion Week Boutique. Visit the San Francisco Fashion Week Blog for more info on the event. Watch this space for coverage of the FIDM Grad shows. --Kim
Four FIDM Grads will see their lines in the limelight at this year's San Francisco Fashion Week, August 22-26. Visit the official SF Fashion Week site for more on their stories and watch this spot for coverage of the shows.
PLUS: Get our SF Fashion Week Ad Campaign Launch Party Report and read our Style Scoop Q&A with designer Lisa Vian Hunter. --Kim
Emily Jane Clothing
"After earning a degree at San Francisco’s FIDM, she cut her teeth professionally on the design team at St. John Knits. Emily founded her own line, Emily Jane Clothing, in 2006. She draws her
inspiration from many reputable designers, iconic figures, art and the
city life of San Francisco. Each piece in her line exudes confidence,
sophistication and everyday elegance. A classic collection meets the
modern woman to exhibit chic style for any occasion."
Pink Elf
"Kaushie [Adiseshan] earned her degree in fashion design from FIDM in San Francisco
and a Business Degree in Bombay, India. Her collections were showcased
at San Francisco Fashion Week 2006 and Lakme India Fashion Week in
March 2007. Kaushie’s designs are inspired by the crowded and colorful
streets of Mumbai, the sophisticated bustle of New York and the serene
beauty of San Francisco."
Effie's Heart
"After getting a degree from the Fashion Institute of Design & Merchandising, designer Kimo marched straight to the theater for a 2nd education in fashion history and vintage style details. The marriage of these two educations resulted in Effie’s Heart, a ready to wear line that borrows its beauty from another time while being everything a modern working girl needs for on the road style, comfort, and versatility."
Vian Hunter
"A graduate of the Fashion Institute of Design and Merchandising, Lisa
Vian Hunter is a 20 plus year veteran and fan of the fashion world.
Since 2003, she has been custom designing exquisite clothing for select
Bay Area clients, bringing her fashion visions to life by crafting
skirts, dresses, coats, blouses, and t-shirts at her clients’ behest in
fine textiles."
The exciting Vespa project continues with this quarter's Graphic Design Students presenting their Custom Vespa Designs to Vespa SF. I've created a special Flickr Photo Collection so you can view all the incredible designs from this quarter!
The History of the Vespa SF Project
Last quarter when the Vespa project launched, Vespa SF loved the designs by FIDM Graphic Design Students so much, they created a special section on their site dedicated to the students' designs. This is now an ongoing project. You can order the gorgeous custom Vespas through the site or by visiting
Vespa SF where the designs are also on display and in the store's
look-book. Find out more about FIDM's hands-on Graphic Design Program and get the details on the electrifying Fender Guitar project. --Kim
