FIDM Magazine

Interview: New FIDM San Francisco Student Kathleen Donohue

You might be surprised at how many FIDM Students have degrees from other colleges. San Francisco Merchandise Product Development (Professional Designation) student Kathleen Donohue is a great example. She has a BA in Economics and an MBA from Trinity College in Dublin. Add to that an impressive resume with over ten years as an Information Technology consultant. Even with all those achievements Kathleen is most proud of her decision to attend FIDM. Find out why in our latest interview.

Visual Communications Students Create High Fashion Magazine Spreads in SF

Visual Communications students at FIDM San Francisco participated in a high fashion photo shoot last quarter as part of the Fashion Styling and Coordination class. Separated into four teams, students were assigned a fashion capital: Milan, Paris, New York, and London. They then researched cultural, runway, and street trends, as well as hair, makeup, and grooming for their particular city. "The students had the opportunity to work with a great team of professional photographers and hair and makeup artists," says Instructor Peter Gravener. "The result was industry-level editorial magazine spreads." 

Visual Communications Alumna Featured For Her Work With Banana Republic

Visual Communications Alumna Quenby Go, who studied at the San Francisco campus, was mentioned in a BusinessMirror article for her role in helping Banana Republic execute its fashion-meets-music "Rhythms of Spring" concept. Quenby, who is the lead visual merchandiser at Banana Republic's San Mateo, California store, discusses her roles and responsibilities at the Bay Area store.

Window Display Showcases Work by Product Development Students

The adorable displays above feature work by Merchandise Product Development Students who completed the Apparel Process II course on FIDM's San Francisco Campus.  The course teaches students the basic principles of garment construction and fit--necessary skills for success in the product development field.

The display concept, "La Maison de FIDM," is that of a harried servant waiting while his young ingenue tries on several dresses before making her final selection. The concept was developed and executed by students in the Visual Communications Program.

Celebrity Babies Wearing FIDM Alumna Tori Tierney's Designs

When SF Alumna Tori Tierney was thumbing through the March 16, 2009 issue of US Weekly, she was thrilled to see her own designs being worn by Tori Spelling's baby daughter Stella. Jamie-Lynn Spears' daughter Maddie has also been spotted wearing Toni's pint-sized threads. Toni Tierney Children’s Clothing was established in San Rafael, California in 1994. Her whimsical fashions, which are made of 100% cotton knits, are now available in more than 400 boutiques across the U.S.

New Interview: Graphic Design Student Jocelyn Goode

FIDM Graphic Design Student Jocelyn Goode, in her second year on the San Francisco campus, recently won JCPenney's national Reusable Bag Contest. The bag, featuring her signature, will be sold in JCPenney stores next spring. In our latest Style Scoop Interview, find out how this busy student stays inspired! --Kim

Graphic Design Student Wins JCPenney Reusable Bag Contest

FIDM Graphic Design Student Jocelyn Goode, in her second year on the San Francisco campus, is one of the three winners of JCPenney's national Reusable Bag Contest. Jocelyn's bag, featuring her signature, will be sold in JCPenney stores next spring. --Kim

FIDM Graphic Design Student Creates Symbol for SF's Ethnic Dance Festival

FIDM Graphic Design Students from the San Francisco Campus were given the exciting opportunity to submit their designs for a new symbol to commemorate the San Francisco Ethnic Dance Festival's 30 Anniversary. At a special luncheon on campus, Wilkes Bashford, the event's honorary chair, and Susan Somaya from World Arts West announced the winner, FIDM Student Lauren Robinette. "Wilkes had the final say in choosing the winner and he said it was a really tough choice once he had narrowed it down to his three favorites," reports Graphic Design Department Coordinator Lisa Hoffman.

On Saturday, June 7th the San Francisco Ethnic Dance Festival celebrated the opening of their 30th year with a gala event at the Palace of Fine Arts. Lauren was honored during the reception with an introduction by Don Sanchez from ABC7 news and her symbol was used on the tote bag that were given to important donors and participating dancers. 

Find out more about FIDM's hands-on Graphic Design Program and get the details on the ongoing Vespa Design project and the electrifying Fender Guitar project. --Kim

FIDM SF Students Meet Project Runway's Ricky Lizalde

While doing market research for a denim design project, Fashion Design students from FIDM's San Francisco Campus met Project Runway's Ricky Lizalde at Levi's flagship store in the city. Project Runway fans (aren't we all?) know that Ricky won the Levi's 501 challenge last season. "Ricky shared his design inspirations and insights with the students," says FIDM San Francisco's Fashion Design Department Coordinator Janice Paredes. --Kim

Reps from Gap, Old Navy & More Praise FIDM Student Portfolios

FIDM Industry Partners, including Gap, Old Navy, Levi Strauss, Dockers, The North Face, Gymboree, and VF Outdoors, attended FIDM San Francisco's third annual Portfolio Day event. On display were over 40 portfolios from FIDM Students in Fashion Design, Product Development, Visual Communications, Graphic Design, and Interior Design.

"Over 130 resumes were distributed to the industry for full-time paid positions and full-time paid internships," said FIDM San Francisco's Director of Career Development, Ray Garcia. "Several companies have already contacted graduates to set-up interviews!" --Kim