Name: Adele Jacobs
What inspired you to pursue a career in fashion and come to FIDM?
I heard about FIDM during 6th grade from a counselor. Then in junior high I learned more and told everybody, "I'm gojng to FIDM to be a fashion designer!" Then I did my first sketch and realized I have great ideas, but bad execution. Once I entered high school I heard about FIDM Fashion Club and joined and stayed in the club throughout high school. I also took a fashion merchandising and marketing class where I took a field trip to FIDM and then became the fashion club president in my senior year. Lastly, my cousin's girlfriend and her sister went to FIDM and studied Merchandise Marketing where I figured out that was the major for me.
How are you combining your education in Merch Marketing and what you are learning at your job to grow as an individual in the industry?
I hope to own my own store/business, and I think through FIDM I've learned how to understand who my target customer would be. I have a better understanding of pinpointing and figuring out that I need to come up with a unique concept to stand out in this industry. My retail job has helped me have more patience and to listen to the customers needs and wants which I think will help when running my own business.
Where do you currently work?
I work at New York and Company, a women's retail store that sells business and casual wear. We have top sellers which are our 7th Avenue Bootcut pant and Crosby Straight Leg pant. Most women that shop there are looking for those specific styles and I help them figure out which fit is best for them and then help add items to create a whole look. I also unload freight, help display and either fold or hang up new merchandise, and always interact with the customers.
Why did you choose to work there? Will this job help you get to where you want to be after you graduate?
I chose to work there mainly because it was familiar to me and a store I love to shop at. Another reason was because I love to learn and hoped to gain insight on what it would be like to work in retail. I hope to own my own clothing store in the future, and I feel that by working in retail I can gain some insight in how to run a store. How the store operates, seeing what sells, what type of customers shop there, and overall learning anything and everything that could help me in the future.
How has FIDM helped you with your career goals?
FIDM has helped in so many ways. I love how specific the classes are and that I have learned so much about how to sell, what to sell, knowing trends, understanding target markets, and much more. I like Merchandise Marketing because in the future, I can take the knowledge I've gained and put it towards a career in fashion or outside of fashion.
What are some of your proudest FIDM accomplishments so far?
I would have to say my two marketing class finals. The first was in marketing essentials where my group and I worked together and made a fashion styling app and tablet. Ms. Boylan was so proud of me and being in my first quarter, it was a great accomplishment.
My second would be in my consumer behavior class, again with Ms. Boylan. My group and I did a tribe project and stepped into the lives of tattoo artists. It was so fun, interesting, and insightful. Myself and partner Elizabeth were beyond proud of each other for all we accomplished with that project.
What is the most challenging part about being a wanting to pursue a career that doesn't have a specific degree to learn? What are the advantages of going down a more creative path?
I would say second guessing. My dream is to be a stylist and like so many other people, deciding if Merchandise Marketing is the right major over Visual Communications was hard for me. I did a lot of research with both majors and feel confident with Merchandise Marketing. I think it makes people hesitant and indecisive if there is no set major for their career path.
Advantages of a creative career path to me would be standing out in a good way. Creativity allows you to be yourself and be unique with your job and out your own touch on assignments.
What are your goals after you graduate?
My ultimate goal is to be stylist or personal shopper, and eventually own my own store. I know there isn't a set major for styling, so I decided on Merchandise Marketing to stick with the more business side of fashion. I have been thinking about possibly being a buyer for a women's clothing company because I now realize being a buying in a sense is like being a stylist. I think that because as a stylist, you help pick out clothing and accessories for a client. Being a buyer is similar to that, only with buying you obviously have the logistics that go along with it.
Do you have any advice for prospective students who also have aspirations to be stylists?
My advice for them would be to stay positive and stay focused, never give up on your dream. Get as much knowledge as you can from your instructors because they are there to help and they have an amazing background in the fashion industry. Also, to look for internships with stylists, possibly at a showroom, to start getting insight on styling. And to volunteer to be a dresser at fashion shows, Or find a job in retail where you can help people shop and pay attention to the customers needs. Lastly, reach out to fellow students and keep in touch, especially with alums.
Name: Adele Jacobs Major: Merchandise Marketing What inspired you to pursue a career in fashion and come to FIDM? I heard about FIDM during 6th grade from a counselor. Then...