Merch Marketing

January 06, 2009

Merchandise Marketing Month: Interview With Dept. Chair Marlene Morbit-Dunn

08123j_Marlene Dunn_DSC9497 October, you might remember, was Interior Design Month.

But now it's January, and we've got an interview with Marlene Morbitt-Dunn, Chair of the Merchandise Marketing Department. Merchandise Marketing is the FIDM Major that focuses on the buying and selling of wholesale and retail goods.

Marlene Morbitt-Dunn brings her own retail experience to the table. We tracked her down and she was kind enough to answer a few questions for us.

Continue reading "Merchandise Marketing Month: Interview With Dept. Chair Marlene Morbit-Dunn" »

December 12, 2008

FIDM Students Awarded Scholarships from Cotton, Inc.

08234j_Cotton_Inc_Scholarship_DSC5252
08234j_Cotton_Inc_Scholarship_DSC5224  
08234j_Cotton_Inc_Scholarship_DSC5243  
Congratulations to FIDM Merchandise Marketing Student Isaiah Garza and some of his fellow students who were awarded scholarship funds in the Cotton Inc. Scholarship Competition.

Isaiah Garza was awarded a $10,000 scholarship for his Alaskan wedding theme in the "Wedding of Cotton" category. The wedding dress was modeled by Miss Alaska USA 2008. Group winners of the $15,000 scholarship in the category "An Evening of Cotton" were Kimisha Renee Davis, evening dress, Lillian Babaian, accessories, and Lori Millonzi, shoes, for their Asian-Egyptian inspired theme.  The recipient of the $5,000 scholarship for the "Most Innovative Use of Cotton" was Jose Andres Alves-Aranibar who created a punk and rock & roll Las Vegas wedding theme. 

"This competition launched in August and engaged the students for four months," explains FIDM Special Projects Coordinator, Jennifer McEvers. "The students were mentored by FIDM Staff and Faculty and were challenged to research a consumer, create a theme, design products, test and validate their fiber and fabrics, manage a budget, and present their inspiration to a panel of industry judges."

Read our interview with Isaiah Garza here. --Kim

December 01, 2008

Student Life: Isaiah Garcia Is Sponsored by Cotton, Inc.

Isaiah3 FIDM Merchandise Marketing Student Isaiah Garza works for MTV and is currently creating a collection for Cotton, Inc. He was also recently accepted into FIDM's acclaimed advanced study program in International Manufacturing and Product Development. Find out more about what inspires this busy fashion scholar and get his advice on making your dreams come true! Read the interview. --Kim

January 22, 2008

Kim Helgeson Wins Award for Barbie Boutique

Kimhelgeson
FIDM Merchandise Marketing Grad Kim Helgeson has been honored with an "Award of Merit" from the Institute of Store Planners/VM+SD (Visual Merchandising + Store Design) International Store Design Competition in the "New Store Specialty or Department Store" category for the "styled by me" Barbie shop at FAO Schwarz. Kim, also an instructor at FIDM, said she was excited to share the news with her students, "to help reinforce the wonderful possibilities FIDM can help them achieve!" Read our interview with Kim and find out more about the "style by me" Barbie boutique. --Kim

September 18, 2007

FIDM Grad Wins Emmy for 'Jane Eyre' Costumes

Janeeyre

FIDM Merchandise Marketing Grad Andrea Galer won an Emmy on Sunday for Best Costume Design for the PBS Masterpiece Theatre miniseries adaptation of Jane Eyre. The miniseries is now available on DVD and costumes from Jane Eyre are currently displayed in the FIDM Museum & Galleries in downtown Los Angeles. --Kim

August 28, 2007

FIDM Partners with Disney, AFI & Windsor

Did you know that FIDM has a long list of incredible industry partnerships which include many of the top companies in our key industries? Click on the links below to see how we collaborate with Disney Store North America, AFI, and Windsor (just to name drop a few!) to make sure FIDM Students learn from--and have direct access to--the very best in the businesses! --Kim

Find out how FIDM's International Manufacturing & Product Development Students worked with Disney Store North America to create a line of sleepwear, apparel, and home accessories inspired by the Disney princesses. (article)

Watch this video to see our Film & TV Costume Design Students work with the American Film Institute (AFI) on AFI Master's Thesis films. (video)

Join the FIDM Merchandise Marketing Students' tour of Windsor Fashions, and hear why Windsor President Ike Zekaria thinks FIDM is a great place to learn all aspects of the business. (video)

August 13, 2007

Upcoming Trunk Show Will Wake You Up!

British_flag_full_3_2 You express yourself through your clothes, accessories, hair and even your ringtone. Yet most of us have pretty boring bedding when you think about it (and we spend a third of our life there!). Snooze City Designs, co-owned by FIDM Merchandise Marketing Grad Derek Mosher, wants to change all that with their punk rock-inspired collection of pillowcases. Derek's partner is Mike Azria (son of BCBG's Max Azria and former graffiti artist) and you can pick up their fresh designs at A Perfect Thing.

Derek and Mike of Snooze City Designs will also be doing a Personal Appearance and Trunk Show at FIDM L.A. in the Museum Shop on Wednesday, August 22, 2007 from 5:00 pm to 6:30 pm. RSVP. Update: This event will be rescheduled for October. We'll provide more info on the date and time as soon as it's available.

FIDM Grad Leanne Marshall Wins Project Runway!

FIDM Student Montage 2

FIDM Graduation 2008

FIDM Student Montage 1

Debut 2008 Photo Gallery