Name: Leia Holford
Hometown: Gold Coast, Queensland, Australia
FIDM Major: Merchandise Marketing
FIDM Campus and Start Date: Orange County, Summer 2016
Admissions Advisor: Susan Pope
How did your advisor help with the process? To be completely honest, I was so nervous when I first visited FIDM because I wanted to make a really good impression. Susan made the entire process, easy and fun. She was very informative on FIDM, its degrees, the expectations, and study requirements, along with determining what degree was right for me. Susan showed me the facility and worked closely with me on the admission process. She has been an incredible help and support for me.
Tell us a bit about yourself. I have always had an interest in fashion, as it is a huge part of today’s culture. It is expressed through everyday life and what inspires fashion-conscious people. I love to read about fashion, and watch runway shows and red carpet events. I also love visiting the shops with friends and checking out all the latest trends. I also love playing different sports and snow skiing. My other interests include volunteering, as I love giving a helping hand to others. I have also been involved in "creative crew," which is a support team for a musical theatre production, including set design and fabrication.
What are your proudest accomplishments so far? My proudest accomplishment so far would have to be getting accepted into FIDM. This was a dream of mine and to be accepted when I haven’t graduated from high school is amazing for me.
What made FIDM right for you? From the day I started researching colleges, I knew that FIDM was the one. I just thought it was incredible with what it had to offer especially being very specific to my chosen major. I found that FIDM also has a vast variety of resources that will assist in the learning process. Another element is the job opportunities and internships available. While the education side is pivotal, having experience in the workforce itself is important. I had various options of where I could go to college and I decided to choose the USA, as I believe this is the best fit for a degree in this industry. I have visited Southern California multiple times and have a great attraction to the area.
Describe your entrance project. For my entrance project, I had to come up with five different outfits, for five different occasions. Coming from Australia, I wanted to highlight the lifestyles as I am inspired by Australia’s sparkling beaches, mountains, and untouched vastness, which are a considerable distance from the rest of the world to maintain its unique identity. The store’s clothing items are very versatile as you can be sitting on a beach and within an hour you can be in a trendy restaurant in the city. I wanted my store to capture this spirit with clothing that people can buy that is easy to wear and able to transform into something more casual or upmarket. I included bright colours with whimsical detail, while not disregarding streamlined essential standout shades.
What are your career goals? A future career goal would have to be to own my own clothing store, or work as a buyer or stylist.
What do you expect to learn at FIDM? I expect to learn the ins and outs of fashion first hand. I have no doubt that FIDM will teach me the essentials and give me experience in the fashion industry, providing me with numerous opportunities and resources in such a dynamic and evolving industry.