Winners Announced for the Pasadena Magazine FIDM VisComm Competition
For the second year, FIDM Visual Communications Students were recently challenged by Pasadena Magazine to create visual displays in four Pasadena stores (Macy’s, Whole Foods, Barnes & Noble, and the Pasadena Convention Center), with the theme of “Reasons to Love Pasadena”.
Photographs of all four teams’ designs are featured in the December 2011 issue the magazine and the winning team’s installation will be featured in the magazine in January 2012.
The members of the winning team, Sasha Lewis, Megan Sveum, and Dylan Thomas each won $500, for a total of $1,500 in cash and prizes. Their design of stacked suitcases was at the Pasadena Convention Center, celebrating travel and tourism in Pasadena. Their victory was announced at a reception at Macy’s Pasadena, where the 2012 Tournament of Roses® Rose Queen & Royal Court were the models in an Eileen Fisher fashion show.
The judging panel was comprised of Brian Dyches, International President of the Retail Design Institute; Daryn-Reid Goodall, a nine-time Emmy nominee and current Set Decorator for Disney’s Shake It Up!; and Timothy Opsomer, Vice President of Visual Merchandising and Store Planning for MGM Resorts International.

