Graphic Design



Just Accepted Graphic Design Student Is Already Freelancing as a High School Senior



Full Name: Cody Pham

Age: 17

Hometown: Murrieta, California

Year in School: Senior

FIDM Major: Graphic Design then Business Management

FIDM Campus and Start Date: Los Angeles and San Francisco, Summer 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I love anything art, anything sports, and anything social. I spend mostly all of my time at school, whether it be for sports, ASB, art-related, clubs, and all sorts of school events. A huge chunk of my time is spent with the cross country, basketball, and track teams, as well as a few of the clubs I am a part of, such as ASB, NHS, and the BBC (a spirit club), at my school, that was voted most spirited school in the nation.

As for art, I’ve always loved to get as much experience in the art world as I can, making anything from custom shoes, shirts, bikes, logos, illustrations, graffiti, backdrops, sets, canvases, murals, ceramics, to home décor.

What are your proudest accomplishments so far? My proudest accomplishments art-wise have been the street art campaign a friend and I have started in my town, as well as my freelance company, that has helped me expand my ranges in art and taken weight financially off my parents' backs.

What made FIDM right for you? Everything.

Describe your entrance project. For my entrance project, I created a fixed gear cycling shop, making a catalog cover, a magazine ad, and various logos for it, inspired mostly by street-cultured biking.

What are your career goals? I would like to build up a design company and work with various clients on all types of mediums and materials, and own a studio to fund relief work and projects overseas to third world and less fortunate countries.

What do you expect to learn at FIDM? To obtain the tools necessary to be a more creative and have a keen eye for everything around me, while sharpening my skills and understanding of graphic design, fashion, and the world of commercial art.



FIDM Digital Media Alumna Charlotte Hodgson Is a Mobile App Developer


Above: Pretty Foo Foo mobile app, one of the projects that FIDM Digital Media Charlotte Hodgson has contributed to. Images courtesy of Charlotte Hodgson and

It’s been less than a year since Charlotte Hodgson earned her Digital Media degree at FIDM and she’s already begun a dream career as a Mobile Applications Developer and freelance videographer/editor.

“There’s not just one thing that I love about my job. I love the team I work with, I love editing CSS, and I love being able to design something knowing that it is going to be live for thousands of people to see,” says Hodgson, a 2010 graduate of Valley View High School in Moreno Valley, California.

As a Mobile Applications Developer at 1BoxApps in Temecula, California Hodgson works with Photoshop, Illustrator, HTML and CSS to design and develop smartphone apps for iPhone and Android.


Above: FIDM Digital Media Alumna Charlotte Hodgson ('12) is a Mobile App Developer & freelance videographer.

In addition to Hodgson’s newly discovered interest in HTML and CSS, she continues to pursue her passion for digital media, video editing and videography.

“In this field, I kind of get to incorporate things I learned while I studied digital media. I still get to be creative and express my creativity in a way that I enjoy,” she says. “And I still do freelance videography and editing on the side!”

Read the full interview with Charlotte about her career path on the FIDMDigitalArts Blog.

 More headlines from the FIDMDigitalArts Blog:

Tuesday Trend Watch: Spring 2013 to Bring Feminine Whimsy & Organic Illustration to Apparel Graphic Design 

Despite the plethora of digital design tools available for modern day graphic designers, it seems that organic forms and imperfect lines are favored over structural elements for Spring graphic designs this year, according to leading trend forecasters.

In its Springtime Stitch: Original Graphics – Women report, leading fashion forecast and trend analysis company Stylesight cites “a fresh series of original graphics, depicting hand stitched portraits and floral illustrations, with loose and delicate lines” for Spring 2013. Read more details about this trend on the FIDMDigitalArts Blog.


Springtime-stitch-graphic-design-trend-2013Above: 1 Bridget watercolor fashion illustration by Cate Parr // 2 Fashion illustration by FIDM Graphic Design Alumna Lucile Lesueur // 3 Dance Studio with Glitter print by Paper Fashion // 4 Fly Your Own Kite fashion illustration by RoEnArt // 5 Bird Illustration Giclee Print by FIDM Graphic Design Alumna Julia Walck // 6 The Owl and Cat Frank art print by Sonnenzimmer



Entertainment Graphic Design News: VH1 Reveals a New & Improved Logo


VH1 is kicking off the new year with a much needed update to their logo, stripping the colors away from its former 10-year-old mark and replacing it with a modern monochrome icon.

Designed by New York-based graphic design firm Gretel and announced on VH1′s Blog and the channel’s social media outlets, the new logo incorporates a plus sign to correspond with a new #plussed Twitter hashtag and advertising campaign. Read more about VH1’s new look on the Blog.

Above: VH1 logo before and after. Image courtesy of design blog, Brand New.

More headlines from the Blog:

Go Behind the Scenes of Peter Jackson's "The Hobbit" with SoundWorks Collection

Dedicated to “profiling the greatest and upcoming sound minds from around the world,” SoundWorks Collection is constantly introducing compelling short film interviews with sound designers and other digital media professionals– and the site’s sound profile for The Hobbit: an Unexpected Journey is no exception.

The SoundWorks Collection crew went all the way to Park Road Post Studios in Wellington, New Zealand to capture interviews the pros behind The Hobbit‘s amazing sound design including Re-recording Mixer Michael Hedges, Re-recording Mixer Chris Boyes, Re-recording Mixer Michael Semanick , Co-Supervising Sound Editor Brent Burge, Co-Supervising Sound Editor Chris Ward, and Dolby Atmos Re-recording Mixer Gilbert Lake.

Sound and audio design is just one facet of video post-production that  FIDM Digital Media Students study. Read more about SoundWork Collection’s The Sound of the Hobbit on the Blog.

Graphic Design Trend Report: Urban/Streetwear T-Shirt Brand Roundup

We’ve come to expect consistent high-fashion and packaging trend reports from Stylesight, but every once in a while the fashion forecast and trend analysis company releases some great urban street style reports, like their most recent trend forecast Brand Watch: Graphic Tees S/S 13. 

Stylesight inspired us to gather some of our favorite urban streetwear-inspired T-shirt designs by recent FIDM Graphic Design Graduates. Some of the trends we’re seeing from these young up-and-coming designers include:

  • “Secret society” inspired icons,
  • Play with graffiti
  • Bold athletic-style typography and
  • Illustrative motifs.

Check out the selection below:


Above: “Be Classy” T-shirt by IN//BEINHABITEDFIDM Graphic Design Alumna Bana Bongolan’s brand  // 2 “Depict” T-shirt design concept by FIDM Graphic Design Alumnus Martin Murillo // 3 “Grind” T-shirt design concept by FIDM Graphic Design Alumnus Glen Sese // 4 “Stay Sharp” T-shirt design concept by FIDM Graphic Design Alumnus Brandon Lozano // 5 T-Shirt design concept by FIDM Graphic Design Alumnus Danny Osterman // 6 Graphic design T-shirt concept by FIDM Graphic Design Alumnus Ryan Beckman.

Read more about this trend and more on the Blog.



OC Graphic Design Student Designs "Miso For Life" Book


Current Graphic Design Student Crystal Chau recently designed Miso For Life, the second book in the A Melting Pot of Thoughts series, which is edited by FIDM OC Financial Aid Director Mai Bui. "This was one of those shining moments in life that just happened to fall into the palm of my hands so I had to seize the opportunity and put my best effort forward," explains Crystal, who will graduate in March. She designed the book's cover and its contents. 

"The inspiration for the design came from the kimono wardrobe that was featured on the model," she explains. "Holding the printed book and seeing my name printed inside and outside of the book was pure happiness." Crystal's career goals include designing conceptual advertisements, magazine layouts, and video game and product packaging. 

The book is available for purchase at Amazon.  



Holiday 2012 Packaging & Graphics to Include Typography-Driven Design & Organic Illustrations According to Stylesight


With access to industry trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, FIDM Students stay current with upcoming trends for fashion, color, graphics design, and more.

In its Prints & Graphics: Packaging Highlights Holiday 2012 report, leading fashion forecast and trend analysis company Stylesight pinpoints organic illustrative techniques, letterpress-inspired typographic treatments and more in upcoming holiday prints and packaging this year.


Above: 1 Christmas Cream Ale packaging design by graphic designer Forrest Causby // 2 Typographic Christmas-themed playing cards by New Zealand-based firm Dashwood, photo courtesy of  // 3 Holiday cards for Bao Vo Creative, Inc. by FIDM Graphic Design Alumna and graphic designer Melissa Bergen // 4 “Christmas Spirit” packaging by design firm Stranger & Stranger, photo courtesy of

Read more details on the FIDMDigitalArts Blog here.

More headlines from the Blog:

Third Installment of "One Day on Earth" Film was 12-12-12, Inviting Thousands to Film “A Day in Your Life” for Documentary Project

Did you participate?  On Wednesday, December 12 (12-12-12), thousands of people from all over the world simultaneously filmed a day in their life in the third installment of the global film event One Day on Earth. The general public was invited to participate in this unique and extraordinary event in which personal documentary footage from people all over the world will serve as an archive for future generation.

"Together, we are showcasing the amazing diversity, conflict, tragedy, and triumph that occurs in one day. We invite you to join our international community of thousands of filmmakers, hundreds of schools, and dozens of non-profits, and contribute to this unique global mosaic," states the project organizers on "One Day on Earth is a community that not only watches, but participates."

Read more on the FIDMDigitalArts Blog here.

Amoeba Hollywood's Windows Feature Amazing Album Cover Art by FIDM Graphic Design Instructor Graham Moore


If you’re in Hollywood any time soon, don’t miss the window display at the renowned Amoeba Hollywood music store, which is currently splashed with amazing vinyl album cover collages by Graham Moore, a FIDM Graphic Design instructor.

Amoeba posted an interview with Moore about his designs currently on display at the Ivar Street window of Amoeba Hollywood where Moore visits weekly to acquire new vinyl for his art pieces.

“My process is employing techniques that I use and teach in my design classes, techniques I learned in art school, applying the basic elements and principles of design and the technique of collage,” says Moore.

Read more on the FIDMDigitalArts Blog here.



Check out the Graphic Design/Illustration Design Firm Behind Target's Amazing Interactive "WOW" Gift Cards


With holiday shopping season in full-swing, it comes as no surprise that leading retailer Target (known for its amazing brand marketing) is delivering top notch graphics with its gift cards, some of which even double as interactive toys, games and puzzles.

With so many unique illustrations and graphic designs, we thought it would be fun to track down one of the graphic designers behind the gift cards that keep us so entertained and inspired.

Graphic design/illustrator duo Don and Ryan Clark of Invisible Creature have tackled several design projects for Target, including environmental graphics and several gift cards, including the company's most popular WOW gift card of 2011, a Lego 3-in-1 (which sold 350,000 copies). Read more on the Blog here.

More headlines from

Design Inspiration from Around the Globe: Get Lost in Herman Miller's Film Series "Why Design" by LA-based Firm "Hello Design"

The design team at Los Angeles-based interactive design agency Hello Design recently embarked on a unique design-focused journey for Herman Miller’s Why Design film series that will keep you captivated and, perhaps, ready to invest in a Herman Miller chair.

Visiting eight cities, the Hello team captured 7,268 photos and wrote 600 lines of code, according to AIGA/Los Angeles (who toured Hello last month), to capture the spirit of legendary Herman Miller designers including surfer Yves Béhar, paper sculpture artist Irving Harper, the company’s original graphic artist Steve Frykholm, and more.

No matter what type of design interests you, whether it’s industrial design, architecture, interior, graphic design or digital media, Hello’s amazing digital storytelling ability will help you discover new creative inspiration from these amazing designers from around the world. Watch one episode here and more on the Blog here.

Packaging Design Trends: Playful, Interactive Novelty Packaging for Food, Beverage & Holiday

Leading fashion forecast and trend analysis company Stylesight cites Novelty Packaging as an emerging trend in a recent Packaging Highlights Report, stating “playful concepts are breathing new life into food and drink packaging.” Read more about this fun packaging trend on the Blog here.


Above: 1 Conceptual design for Annie’s Instant Oatmeal by FIDM Graphic Design Alumna Kathy Calderon // 2 Delilah interactive chalkboard coffee packaging designed by Lun Yau // 3 Three-inch Sweet Relish Dunny packaging designed by Sket One // 4 Corporate holiday chocolates self-promotion packaging for Daines & Associates Architects by Think Packaging // 5 Bzzz Armenian Honey packaging designed by Backbone Studio



Graphic Design Alumna Is Designer for Urban Lifestyle Label “Crooks and Castles” & Designer for her own Streetwear Label IN//BEINHABITED


It’s been less than six months since Bana Bongolan earned her Graphic Design/Branding degree from FIDM and already she’s engrossed in the streetwear apparel graphics industry as product designer for a major label, and also as an entrepreneur.

Prior to graduating, Bongolan had already been hired as a product development assistant and graphic designer for the popular urban lifestyle brand Crooks and Castles, where she designs women’s and men’s T-shirts, and occasionally hats, and develops the garments’ patterns and tech packs.


In addition to her full-time job at Crooks and Castles, Bongolan has been focused on building her own streetwear lifestyle clothing brand IN//BEINHABITED along with FIDM Visual Communications Student Caitlin Berger, IN//BEINHABITED’s art director and co-owner.  FIDM Graphic Design Alumnus Daniel Foster recently joined the team as a photographer and web designer, while FIDM Graphic Design Alumnus Colin Nesbit serves as a regular model. Currently Berger and Nesbit work alongside Bongolan at Crooks and Castles, while Foster interns for another leading streetwear label Hellz Bellz. Current FIDM Digital Media Student Justin Enriquez has also been involved as videographer and editor of the line’s most recent lookbook teaser for the brand. Read more about Bongolan and her streetwear brand on the FIDMDigitalArts Blog here.

Check out more news from the FIDMDigitalArts Blog!

Filmmaker Friday: Rhyming Illustration Inspiration & the Roots of the "Keep Calm and Carry On" Poster by Studio Canoe

Temujin Doran of Studio Canoe is an illustrator and filmmaker based in London who developed the clever short film below that pinpoints the history of the ever popular “Keep Calm and Carry On” poster design that have become so widespread that several parodies have emerged. Watch more videos and read more about Studio Canoe on the FIDMDigitalArts Blog here.

Stylesight Foresees Graphic Design Prints Inspired by The Golden Ratio for S/S ‘14

Intricate geometric patterns and detailed structures are design elements that will be prominent in activewear prints and graphics for Spring/Summer 2014, predicts leading trend forecast and analysis company Stylesight. Read more about this trend on the FIDMDigitalArts Blog here.


Above: 1 Logo for France-based company that specializes in designing new zoo parks and services relating to wildlife animal housing by Jan Zabransky // 2 Personal branding for FIDM Graphic Design/Entertainment graduate C. Brennan Woo // 3 Golden rectangle design by Carl Kleiner // 4 Branding for a Greek cosmetic production company Philab by Chris Trivizas



Student Spotlight: Anthony Young, Graphic Design


Anthony Young

Major: Graphic Design, Business Management

Where did you go to school?

After high school in Baltimore, I want to FIDM San Francisco for Graphic Design—an easy choice since I’d been designing since I was about 8.

What did you like about studying Graphics?

The teachers open you to new ideas and let you explore. Also, unlike designing alone, you learn to think critically.

Why the B.S. in Business?

First of all, I love going to school here in downtown L.A. I figure that my graphic skills will help in everything I do. If I start my own company, I can do my own branding.



Graphic Design Alumna Is Grateful For Her Full Plate


Graphic Design Alumna Allyssa Perez discovered her love of design at age nine, when she created a music magazine called Smash, from cover to cover. Her godfather Keith Holman, who designed for Michael Jackson and Dolly Parton, suggested that Allyssa consider FIDM. "When I got back home I looked up FIDM and instantly fell in love," she says. "The teachers are all working professionals who know what's happening in the industry at the moment."

Allyssa, who now works as a Graphic Designer at North Coast Medical, says that FIDM prepared her for challenging clients and tight deadlines. She loves music and has recently designed merchandise for the band Issues, and is in the process of designing a new website for her company. "My plate is full and then some, but I am extremely blessed and grateful to do what I love," she adds.



Alumna is Graphic Designer For Wine Country Weddings Magazine


"I found this amazing publication based around weddings and something told me 'This is for me,'" says Graphic Design Alumna Gloria Waters who designs Wine Country Weddings magazine. "After a few phone interviews and a test run on my design skills, I am getting paid to do what I love to do." She says that seeing her creations and hearing positive feedback from readers is an amazing feeling.

"FIDM taught me how to standout as a candidate for any desire position in the industry and for that I am grateful," Gloria adds. "Classes like Portfolio and Professional Practices taught me how important it is that you present yourself on paper just as well as you would in person."



Congrats! FIDM Entertainment Industry Partners & Alumni Recognized among Finalists in The Hollywood Reporter Key Art Awards

Premium-rush-FIDMBlog-560 congratulates many Digital Media and Graphic Design Alumni and industry partners of FIDM/Fashion Institute of Design & Merchandising selected as finalists in The Hollywood Reporter Key Art Awards.

Below, read details about FIDM Digital Media and FIDM Graphic Design/Entertainment Alumni and the leading entertainment advertising agencies for which they work selected as finalists this year. (Follow the links to read a list of full trailer/campaign credits).

Create Advertising’s Premium Rush “Thrill Domestic Trailer 2” is a finalist in the Motion Graphics category, while their humorous “Huggins Online theatrical trailer for The Campaign is a finalist in the Online category. Several FIDM Digital Media Alumni work at this leading firm, including senior motion graphics artist Mario Hernandez, motion graphics producer Ryan Verseman, motion graphics artist Justin Hamilton and creative director for motion graphics Jonathan Gitlin. Read more about these Alumni here.

FIDM Digital Media Alumni Kyle Brosius and Kyle Thorsen, lead animator and lead motion graphic designer, respectively, at Greenhaus GFX worked on the domestic trailer for Anonymous, a finalist in the Motion Graphics category.

Leading agency The Ant Farm has been recognized for several pieces including: theatrical trailers for George Harrison and Footloose, game trailers for Aliens: Colonial Marines (teaser) and the Assassin’s Creed 3 “Revolution: In-Cinema Trailer,” along with Campaign nominations for Call of Duty: Modern Warfare 3, and for the Disney Epic Mickey 2 billboards in the Print & Print Technique medium. FIDM Digital Media Alumnus Jay Trumbull is a games capture director at The Ant Farm.

PETROL, which employs numerous FIDM Alumni, is a finalist for Single Standard Packaging for Xbox's Metro: Last Light; Billboard, South Park: The Stick of Truth; Illustration, Darksiders II; Illustration, Metro: Last Light; Building Wrap Campaign, Call of Duty: Black Ops II.

The 2012 Key Art Awards will be held in Hollywood on October 17th. Read more on this story at the FIDMDigitalArts Blog



Culturewatch SF: Burning Man Map Designer & FIDM Instructor Shares Her Process

2011Rites_MAP copy

“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from

FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.

Q. When did you start going to the festival?

A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.

Q.  When did you start making the maps?

A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.

Q. Since it changes each year, how do you select a theme?

A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.

Q. Tell us about some of your favorites.

A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.

2010MetroMap_cover copy

A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.

Q. Have you had any guidelines in designing the maps?

A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.

Q. What do you see in the future for Burning Man maps?

A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.

Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go



You’re Invited to Explore the New Blog!

The Blog, FIDM’s site dedicated to Graphic Design and Digital Media, launched a new look this week. The same great daily content about graphic design and digital media is now being delivered to you in a new two-column format with a reorganized navigation bar to browse your favorite posts. Visit

Browse recent highlights from the Blog below:

New Portfolios by FIDM Grads Offer Fresh & Inspiring Film & TV Marketing Campaigns

FIDM Graphic Design/Entertainment portfolio by Joseph Macri. Extended outdoor marketing campaign concept for Drive.
FIDM Graphic Design/Entertainment portfolio by Joseph Macri. Key art movie poster design and extended marketing campaign concept for "Drive."

With the close of another quarter at FIDM, the FIDMDigitalArts Blog is showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! Whether you’re looking for design inspiration, new creative talent, or if you’re curious about what FIDM’s Graphic Design and Digital Media programs have to offer, visit the Blog during the next couple of weeks to get fresh design inspiration from new portfolios of graduating FIDM Graphic Design Students, and videos developed by FIDM Digital Media Alumni. Read more here.

Tuesday Trend Report: "70s Haze" Spotted in S/S '13 Apparel Graphics & Prints


The Blog has launched a new weekly series featuring graphic design trends in apparel, packaging and more according to leading fashion forecast and trend analysis companies.

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, FIDM Students stay current with upcoming trends for fashion, color, graphics design and more.This week, we explore an upcoming trend observed by leading fashion trend and forecasting analysis company Stylesight dubbed “70s Haze.” Read more here.

Discover how Students Get Involved in the Industry, Community on FIDM 360 News Show

On the newest episode of campus news show FIDM 360, get to know how students get involved in the industry and their community at FIDM. From volunteering for non-profit organizations, to working at industry internships, to joining campus clubs like student magazine The MODE or the AIGA Student Group The Red Dot, find out how students spend their free time outside the classroom.



Interview With Vis Comm Alumna and Web Art Director at BCBGMAXAZRIA


Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.

How did your position come about at BCBGMAXAZRIA?

While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.

After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.

What are your day-to-day responsibilities?

I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and  lookbooks.

I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.

What do you  love about this job and why?

The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!

How did FIDM help prepare you for your career?

I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.



FIDM Alumnus Moonlights as DC Comics Hero


We recently told you about Merchandise Product Development Graduate Miguel Barragan visiting FIDM to meet with the Premiere Product Development Group. In addition to serving as a Creative Director for a Los Angeles lingerie company, a friend at DC Comics based a comic book hero on him. His character, also called Miguel Barragan, hails from Mexico.



Catching Up With Graphic Design Alumna Melissa Phelan


After serving as a lead designer for a web agency last year, Graphic Design Alumna Melissa (Bergen) Phelan has struck out on her own as a designer for clients such as Pastilla (pictured), Mas Malo, and director Brenton Covington. "After working with a large team on the same project every day for over a year, it made me want to design for my own clients once again," reports Melissa.

The Pasadena-based designer says that FIDM is part of her success story. "FIDM helped me land an internship that turned into my first job out of college," she says. "Later on, I was given a lot of great connections in the industry; I'm still getting work from contacts made four years ago."



Like a Pro: Graphic Design Alumni Share Advice at FIDM's Annual Career Connections Event

Fidm-graphic-design-alumna-heather-dubin caught up with Graphic Design Alumni at Career Connections to ask what advice they had for graphic design interns. Click here to read more on the Blog.

More headlines from the Blog:

Geeking out Over the Primetime Emmy® Awards' Key Art & Best Commercials Nominees

FIDM Museum & Galleries is currently exhibiting its 6th Annual Outstanding Art of Television Costume Design, featuring more than 75 costumes from a variety of Primetime Emmy® – nominated shows including Boardwalk Empire, Downtown Abbey, Game of Thrones, Once Upon a Time, Pan Am, Smash, and Magic City.

As Graphic Designers and Digital Media Artists who appreciate the art of entertainment graphics, we found ourselves geeking out over other Emmy®-related design, like the key art and Outstanding Commercials nominees. Read more here.

Eight Trends Shaping the Creative Team of the Future (Tip: Brush up on your Video Skills)


Leading staffing agency The Creative Group (TCG), which specializes in recruitment for the creative and advertising industries, recently collaborated with the American Advertising Federation (AAF) to pinpoint eight major trends influencing the advertising and design industries in a report, “The Creative Team of the Future.”

The eight trends, which includes “Video blurs the boundaries between online and TV” demonstrate future possible career opportunities for those earning their Graphic Design degree or Digital Media degree at FIDM. Read more here



FIDM San Francisco Students Designed Bike Jersey for Eden Bicycles

San Francisco company Eden Bicycles challenged FIDM Graphic Design Students at FIDM San Francisco with creating a unique jersey for women. Each of the twelve jersey designs submitted by students were strong contenders and the company had a difficult time deciding on just one. In the end they choose Alyson Zimmerman's (pictured above) for the flattering panel design and feminine, but not too girlie, look. Eden Bicycles currently has 35 members on their Cinderella Ride team and the jersey is also available for sale inside the Eden Bicycles store in Castro Valley.



From Call of Duty: Black Ops to Breaking Bad, Get Inspired by Leading Agency PETROL


Above: Breaking Bad key art by PETROL

From Call of Duty: Black Ops to Breaking Bad, Get Inspired by Leading Agency, PETROL

Leading entertainment advertising agency/design firm 

PETROL recently updated their motion  graphics, advertising and interactive reels packed with tons of inspiring creative work.

Employer of several FIDM Alumni, PETROL’s range of work includes print marketing, outdoor advertising, trailers and other video projects, and interactive online marketing for films, television shows, UFC and video games.

PETROL's Motion Graphics Reel

Click here to watch more reels by PETROL on the Blog.


Packaging, Applied Branding and Portfolio Leave Behinds Designed by FIDM Graphic Design Students 

Graphic design involves more than computer software skills in programs like Illustrator, Photoshop and InDesign. Students earning their Graphic Design degree at FIDM learn hands-on skills like measuring, trimming and mounting for presentation boards, which translates to construction for packaging using die lines, projects with hard-cover book covers and multi-page layouts, and more.



Above: Applied branding project by FIDM Graphic Design Student, Calvin Bu


Browse examples of packaging, portfolio leave-behinds and applied branding projects of FIDM Graphic Design Students.

NBA Careers, Gaming Consoles, Bigfoot & More – Infographics by FIDM/SF Graphic Design Students

Graphic Design can evoke emotions, communicate complicated ideas, and ideally, do both. Infographics (a.k.a. information graphics or graphic visual representations of information, data or knowledge) represent graphic design at its best.



Students earning their Graphic Design degree at FIDM San Francisco got the opportunity to tackle their own infographic project last quarter. Design II Instructor Kyle Chan at FIDM San Francisco challenged her students to select a topic of their choice and illustrate information about their topic using their own photographs.

Click here to see more infographics designed by FIDM Students.




FIDM Instructor Creates Art from Album Covers, Is Profiled in Imprint Magazine

GrahamMoore size

Imprint, the online magazine of Print, the prestigious visual culture magazine, has an in-depth profile of FIDM Graphic Design Instructor Graham Moore this month. Entitled "A Designer's Mid-Century Mod Music-Graphics Mashup," the article showcases Moore's manipulation of album cover art into fine art collages. As the graduate of Wimbledon School of Art in London explains: "It was the love of album cover art that made me want to pursue a career in graphic design in the first place, and here I am using it in a way I would never have dreamed of."

Read the full interview.



Create Advertising Is Featured on FIDMDigitalArts Blog

Create recently highlighted the exciting work of Create Advertising, which has created movie trailers for The Amazing Spider-Man and Tim Burton's Frankenweenie. Create Advertising in turn blogged about FIDM, calling the college "one of the top design schools in the nation" and mentioning that many of the artists who work for Create are FIDM Grads.



FIDM Student Spotlight


Jonathan Esquivel

Major: Graphic Design

Where did you go to school?

West Covina, H.S., West Covina, CA 

How did you find FIDM?

A FIDM rep came to my high school and made a presentation. Then I took a graphic design class in high school and really liked it.

What do you like about your major?

The teachers are professionals who are really into what we like to do—like designing movie posters and magazines.

What is your dream job after design college?

I would love to be a graphic artist at Disney.



Alumna Credits FIDM With Preparing Her For New Job at Modman


Merchandise Product Development Alumna Leah Welch is the Creative Assistant/Graphic Designer at Modman, the design-rich branding and marketing company. "I am on Illustrator 80 percent of the day, working on everything from packaging to logos, signs, branding, collateral, and anything else that can be designed," she says. "I just had my first website design approved for programming!"

Leah collaborates with her boss on various projects and says that her team is clever, talented, and visionary. "They inspire me more than any  professional group I've ever been a part of, and I'm amazed at the growth that my boss has pulled out of me already," she adds. "Before FIDM, I did not know how to use any Adobe software. I could not have gotten this job without those skills."



Inspiring Motion Graphics, Typography & More on FIDMDigitalArts


Graphic Design Firm Lo Siento Creates Amazing 4D Letter Sculptures

Combining their appreciation for architecture and lighting with typography, Barcelona-based graphic design firm Lo Siento developed an amazing set of sculptural letters that may be read from virtually all angles. Read more on the Blog.

Featured Portfolio: FIDM/San Francisco Graphic Design Award Winner, Stephanie Kim


FIDM San Francisco recognized Stephanie Kim as the 2012 Graphic Design Student of the Year Award at graduation this year. Selected by the senior creative director for Impact Unlimited, Bill Smith for her impressive range of work, Stephanie's versatility is what set her apart from her peers. Check out Stephanie's final portfolio and read more here.

Check out more portfolios by FIDM Graphic Design grads on the Blog.

Motion Graphics Inspiration: Four Quick Title Designs by Multimedia Firm, Digital Workshop

Digital Worshop’s team of directors, producers, animators, illustrators, and graphic designers describe themselves as “a concept driven production company,” specializing in a variety of multimedia and app development services. Watch more inspiring motion graphics videos by Digital Workshop on the Blog.



LA Weekly Features Two FIDM Alumni in an Article about Beauty Blogs


Two FIDM Alumni have been featured in the article “Invasion of Beauty Bloggers” on FIDM Graphic Design Alumna Bri Emery, author of the Blog Design Love Fest, and Interior Design Alumna Erika Brechtel, of brand styling studio Small Shop Studio, are both quoted in the article.

Regarding her experience at FIDM, Emery tells that FIDM's Instructors “pushed me to be creative, proactive, and gave me the tools to become a good freelancer!”

Read more about how Emery applies the Graphic Design/Branding skills that she learned at FIDM in her career as a freelance graphic designer on the Blog.



Vote for Your Favorite Finalist in the FIDM Facebook Graphic Design Challenge


The top three finalists have been announced in the FIDM Facebook Graphic Design Challenge!

Congratulations Jon E., Angelica V., and Marianna H. who customized the FIDM logo using eye-catching, patterns, typography and graphics to design the images shown above. Now it's time to cast your vote to determine which design will be’s Facebook cover image.

Click here to cast your vote.



FIDM Facebook Graphic Design Challenge Deadline Extended to May 13!

Check out what’s new on the Blog:


The deadline has been extended for the FIDM Facebook Graphic Design Challenge! FIDM is giving YOU the chance to design the next cover image featured on the official FIDM Facebook page. Anyone interested in art and design is eligible to enter and the new deadline is Sunday, May 13 at 11:59 p.m. To enter, visit the Blog.

Inspiring Motion Graphics by FIDM Digital Media Grads & Students for the 2012 DEBUT Runway Show

Many FIDM Digital Media Alumni and Students are involved in FIDM’s annual DEBUT Show, working with FIDM Productions to develop captivating motion graphics, short videos and music that help to set the mood and capture the essence of each students' fashion designs during the live runway show. In the video above, check motion graphics designed by two current FIDM Digital Media Students, Juan Rodriguez and Marielle Pasco, for the 2012 DEBUT Show opening. Read more here.

A+D Museum to Exhibit Work by FIDM Graphic Design Students in Annual Design Exhibit "EMERGE"


Five Graphic Design Students who are members of the FIDM AIGA Student Group The Red Dot have submitted work in an annual design event showcase, EMERGE, hosted at the A+D Museum by AIGA, the professional association for design.

Nicole Antonian, Sam Arias, Marianna Holguin, Grayden Kough and Jessica Threde, have submitted samples of their graphic design work to be on display. Read details here.

Visit the Blog for more graphic design and digital media-related headlines.



San Diego Computer Engineer Pursuing Passion for Graphic Design at FIDM

DanielleEastbergFull Name: Danielle Marie Eastberg

Age: 27

Hometown: Minnetonka, MN

Current City: San Diego, CA

Previous College History: I hold a B.S. in Computer Engineering and an M.S. in Systems Engineering. Time to change things around! I'm looking forward to being more creative.

FIDM Major: Graphic Design (Branding Track)

FIDM Campus and Start Date: I will be commuting between Orange County and L.A. beginning this Summer.

Admissions Advisor: Christina Haynes

Tell us a bit about yourself. I love photography, cooking, yoga, traveling (small towns, big cities, abroad), I get inspired by cooking/lifestyle blogs, nature walks, camping, and reading fiction. I also know the Thriller dance.

What are your proudest accomplishments so far? I made the decision to leave my very stable corporate job and make a complete life transition in order to come to FIDM and pursue a career in the arts. It's the boldest move I've ever made, and I know it will be rewarding.

What made FIDM right for you? I want to start my own business designing websites and FIDM had the right blend of courses to give me the tools and structure for that. I also was floored by the students' final design projects and the successful careers I've seen coming from FIDM Alumni. I want all of that too!

Describe your entrance project. I designed a blog (header, social media buttons, layout, etc.) for a "Mixed Tape Project." This was a fictitious start-up I created where my client wanted to introduce a drag-and-drop playlist that included retro vector graphics of cassette tapes - where you could 'gift' playlists to friends. I designed the website to draw in a target market who would have respect for the vintage feel of an old mixtape, while embracing new technology. It was a blast!

What are your career goals? I 100% want to start my own business designing websites and e-book covers for bloggers and companies. I also draw comics, which would be fun to turn into a business if possible. Everything I want to do will benefit from understanding design theory and becoming a graphic designer.

What do you expect to learn at FIDM? A friend once told me that "design school teaches you how to see." I expect to start paying closer attention to design in the world. I want to be able to have a critically trained eye to know what I like and what I would improve on. With these skills I want to start a business creating my own designs for other bloggers.



Design FIDM's Facebook Cover Image in the "FIDM Facebook Graphic Design Challenge"

Check out what’s new on the Blog:


FIDM is giving YOU the chance to design the next cover image featured on the official FIDM Facebook page. Anyone interested in art and design is eligible to enter the FIDM Facebook Graphic Design Challenge. The deadline is Sunday, May 6 at 11:59 p.m. To enter, visit the Blog.

FIDM Alumni Focus: Graphic Design/Branding Grad, Kathy Calderon, is Lead Graphic & Web Designer at Beverly Hills Salon

Since earning her Graphic Design degree from FIDM /Fashion Institute of Design & Merchandising in 2011, Kathy Calderon has been working as a Lead Graphic and Web Designer at Cristophe Salon in Beverly Hills, where she works on everything from packaging to Web design, photography and video editing. Read more about Kathy on the Blog here.

Featured Digital Media Contest: The "VIEW SOCIAL CONTEST" for CG Students & Pros


View Conference– Italy’s leading digital media conference, is calling for design and digital media projects focused on current social themes for the VIEW Social Contest. Read more about this contest on the Blog.

Visit the Blog for more graphic design and digital media-related headlines.



FIDM Student and Grads' Work Featured on Vogue Italia

F3ec2292-6ac5-4f6d-8973-2bcac0247590_IMGBeauty Industry Merchandising & Marketing Student Olivia Martinucci recently did the makeup on a photoshoot for the brand Kid Dangerous. Little did she know that a photo from that shoot would be published on the Vogue Italia website.

The photographer, Neave Borzagi, is a Graduate of FIDM's Graphic Design Program and the stylist Jessica Ozette is a Merchandise Marketing Alumna. "The beauty industry is truly amazing," says Olivia. "I am so proud to say that I am part of this circle."



Just Accepted Graphic Design Student is an Award-Winning Artist

IMG_5037Just Accepted 18 year-old Graphic Design Student Quinn Palmer is already selling his artwork on his website, THESK.IN. His incredible digital creations have also won national art competitions.

"Because I'm working on my artwork with a spin towards the business aspect, FIDM really stood out to me as a school that's very up-to-date in the industry and could also train me in the aspects of business I need to make my company really take off."

Read the entire interview on FIDM's Daily Blog.



Graphic Design Alumna is the Creative Force Behind the NYC LUV Tour

Nycluv_flyer_optwebSince graduating in 2009, Graphic Design Alumna Jocelyn Goode has worked in San Francisco and New York City on a mission to change the world through graphic communication. With an emphasis on working with non-profits, Jocelyn has been keeping busy, and her latest venture is the NYC LUV Tour.

The NYC LUV Tour, which premieres in Oakland, Berkeley, and San Francisco from April 26-29, is a bi-annual traveling showcase compromised of NYC artists and performers who visit different cities and present their work in collaboration with local artists in a vareity of interactive art and cultural events. Artist, poet, and collector Danny Simmons (older brother to Russell and Rev Run) will guest star at the event.

“The reason this project is a social enterprise is because of the Heal The Hood Prize,” explains Jocelyn, who serves as creative director/producer/promoter. “Part of the vision is to utilize the art and culture as a tool to raise money to support individuals operating programs that uplift and progress the community.” Sista Linda Johnson, founder of the Umoja House--Oakland’s oldest African home school, is this tour’s honoree. The goal is to raise a $500 cash gift on her behalf.



FIDM Faculty Close-Up: Teaching Transferable Design Skills

Ron pastucha
Ron Pastucha

Majors: Graphic Design, Interior Design & Visual Communications

Industry Experience: Art Director, Universal Studios, Japan, Florida/Scenic Designer, Venetian and Alladin Casinos, Las Vegas/Set Direction, Titanic, Alien Resurrection/Concept Designer, World of Warcraft/Visual Designer, Locale Magazine

Q: What can grads do with a graphic design degree?
A: Once you learn the elements of design you can do anything. I’ve moved between the fashion, entertainment, and hospitality industries since getting my degree 24 years ago.

Q: What is your teaching philosophy?
A: My calling as a teacher at FIDM is to figure out each student’s creative process and then break down my techniques to help them communicate their ideas. They are all visual thinkers so I work with them one-on-one. I’ve had students who didn’t think they could draw, become sketch artists in my classes.

Learn more about the Graphic Design major at FIDM.



New Graphic Design Portfolios and a Special Digital Media Event on

Check out what’s new on the Blog:

It’s portfolio week on the Blog and we're showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment Graduates! Check out the portfolio gallery here.

Graphic Design/Entertainment Grad Nicole Antonian Designed Live-Action Movie Posters for her Favorite Disney Films

Graphic Design/Entertainment grad Nicole Antonian presented her final portfolio last week. One of her favorite projects was a modern day, live-action entertainment campaign she developed for five of her “all-time favorite” Disney films: Tinker Bell, Snow White, The Little Mermaid, Beauty and the Beast, and Sleeping Beauty. Read more about Nicole on the Blog here.

FIDM Students Get 50 Percent Discount for "Sounds Like Music," An Event for Digital Media Students & Pros on March 25

Known for his innovative approach to sound design and music composition, sound professional Diego Stocco will be conducting a special presentation along with composer, Nat Evans, at an upcoming networking event hosted by The Art of Music– an event series dedicated to the “criminally overlooked specialty of music for film, TV, video games and other media.”

FIDM Students get a 50 % discount on tickets (original price is $20.00) using the promo code “FIDM” at checkout.  Read more about this great event on the Blog here.

New Portfolio: Graphic Design/Branding Grad Lauren Corallo Hired as Jr. Graphic Designer upon Graduation

While earning her Graphic Design degree with an emphasis on Branding at FIDM, Lauren Corallo also worked as an intern at Undefeated Creative, a creative studio founded by FIDM Alumni in downtown Los Angeles. The firm specializes in graphic design, digital media, branding, marketing, e-commerce, photography, and social media management with a focus on the fashion and entertainment industries.

Read more about Lauren on the Blog here.



Vote for FIDM Graphic Design Student in Design Competition

00cf79b7b07c00d8c633e1f3ef4c7945Graphic Design Student and FIDM Tumblr blogger Angelica Villegas is in competition to design the cover of PlayStation Access Magazine.

"What better way to illustrate the world domination of gaming than with a play on the renowned commercial that introduced the revolutionary Macintosh® computer to the world?" asks Angelica.

Vote here through April 5, 2012.



Director for Blink-182, Cage the Elephant, and Manchester Orchestra Talks Music Videos with

The latest headlines from the Blog: 

FIDM Museum & Galleries Hosting Q&A with Movie Poster Pros for Students, Alumni & Faculty (3/3)


FIDM Museum & Galleries is hosting this private event, a Q&A with Movie Poster Pros, for FIDM Students, Alumni and Faculty, on Saturday, March 3. Find out what it takes to sell a major blockbuster movie from film industry professionals who design spellbinding movie posters for blockbusters like Priest, Real Steel, The Rise of the Planet of the Apes, X-Men: First Class, Resident Evil: Afterlife 3DThe Woman in Black, Iron Lady and Water For Elephants

The event helps celebrate FIDM Museum & Galleries’ 20th Annual Art of Motion Picture Costume Design exhibition. Read more here.

Director for Blink-182, Cage the Elephant, and Manchester Orchestra Talks Music Videos with

Directing music videos for bands like Blink-I82, Cage the Elephant, The All-American Rejects, Pistol Youth, and Manchester Orchestra, Isaac Rentz has built a reputation for his highly stylized, quirky approach to film-making. His videos have earned as much airplay as they have acclaim, and Rentz’s career has only just begun.

Watch the exclusive, one-on-one interview with Rentz on’s Take 5 web series as he talks about his personal experience working with major record labels and musicians, the impact of social media on the music industry, and his advice for aspiring creative professionals. Read more here.

Special Feature: jcpenney's New(est) Brand Re-Design is Catching our Attention


It has been less than a year since mega retailer jcpenney unveiled a re-designed logo–the first change made to the mark in 40 years– but they’ve done it again. Read all about jcpenney’s new look and why its brand strategy campaign is being used as an example of effective marketing in FIDM Merchandise Marketing and Graphic Design classrooms. Read more here. 

Stunning Fashion, Scenic and Food Photography by FIDM Graphic Design Students


The Blog has updated its Gallery section with stunning photography captured by students who are earning their graphic design degree at FIDM/Fashion Institute of Design & Merchandising. Read more here. 

Follow on Twitter (@FIDMDigitalArts).

Visit and the Blog for more Digital Media and Graphic Design related content.




Just Accepted Graphic Design Student Wants to Own Design Agency

ErikaJust Accepted Graphic Design Student Erika Kelly will start pursuing her dreams this summer at the Orange County campus. The high school senior, who has already designed a logo for her church and created a magazine as part of her entrance project, was an instant fan of FIDM.

"The welcoming atmosphere at FIDM is what made FIDM right for me. I enjoy working in a place where I feel welcome instead of intimidated. I expect FIDM to help me get out of my shell and help me speak in front of a large crowd. I also expect to learn how to improve my skills with Photoshop and drawing designs."

Read the entire interview at FIDM's Daily Blog.



Get Inspired by Colorful Illustrations & Apparel Graphic Designs by FIDM Grad

Read the latest headlines from the Blog:

Get Inspired by Colorful Illustrations & Apparel Graphics by FIDM Grad, Ryan Beckman

It takes more than a quick glance to fully appreciate the subtle design details of recent Graphic Design/Branding graduate Ryan Beckman's portfolio.

Ryan completed FIDM/Fashion Institute of Design & Merchandising's Graphic Design/Branding program last month and incorporated his unique, colorful illustrations into his portfolio– from packaging, to brand identity design, music packaging, posters, and apparel graphics. Read more on the Blog. 

Browse more portfolios by recent FIDM Graphic Design graduates on the Blog here

Entertainment Design Wed: The Sound & Music of "Girl With the Dragon Tattoo"

SoundWorks Collection, a site dedicated to profiling the "greatest and upcoming sound minds from around the world," recently published a video featuring the industry professionals behind the sound and music effects for Columbia Pictures' feature film The Girl with the Dragon Tattoo directed by David Fincher.

Sound design is one of the exciting courses that FIDM Digital Media Students study. Watch more inspiring interviews with industry pros on’s Take 5 series here

Typography Tuesday: Luca Barcellona's Amazing Hand-Lettered Type Treatment for D&G, Carhartt, and More


Luca Barcellona is a Milan-based freelance graphic designer known best for his elaborate, hand-lettered calligraphy and typography. His clients include UK retailer Carhartt, Nike, Dolce&Gabbana, Sony BMG, Volvo, and Universal. Read more here.

Visit and the Blog for more information about FIDM's Digital Media and Graphic Design programs.



Graphic Design Student Launches ADAMO Collection

ADAMO Interview from ADAMO Collection on Vimeo.


Orange County Graphic Design Student Jon Ezell (right) is the co-founder and lead designer of ADAMO Collection, a new design collective that was founded by Sean Wing, who also serves as the brand's creative director. Learn about the brand by watching the short video above.

Visit ADAMO on Facebook and Twitter @adamocollection.




Six Tips to Perfect Your Creative Portfolio from

Check out the latest headlines from the Blog:

Special Feature: Finals are Here! Read Six Portfolio Tips from HOW Design & The Creative Group

It’s the end of another quarter here at FIDM, which means it’s almost time for the FIDMDigitalArts Blog to showcase new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! 

To celebrate portfolio week, we wanted to share new information published in HOW magazine, in collaboration with creative staffing agency, The Creative Group (TCG), about perfecting your creative portfolio. Read more on the FIDMDigitalArts Blog.

(Above:  Graphic Design/Branding portfolio by FIDM graduate, Kristal Lindo)

Typography Tuesday: Dexter Ads Designed to Mimic Magazine Covers... Guess Them All


A series of ads was created in Showtime's Dexter series in 2008 to promote the premiere of its third season, and demonstrate how typography can define the "personality" of a publication. The mock magazine covers were designed by Showtime's internal creative team, Red Group, and ran in Details, Esquire, Interview, Los Angeles, The Los Angeles Times Magazine, The New York Times Magazine, Rolling Stone, Vanity Fair and Wired, according to the New York Times.

Can you guess which magazines each of the ads were published in- and what type of audience being targeting based on the design elements? Read more on the FIDMDigitalArts Blog.

Motion Mondays: Stunning Short Videos by LA-based Royale for Nike, Apple, MTV and More

It's difficult to find agencies as talented as Hollywood-based Royale for our weekly posts dedicated to motion graphics. Naturally, we were excited read about the launch of motion/production company's new Website on Motionographer (who also posted a great interview with the firm here) to scope out their new creative projects. Watch Royale's new reel above, and watch more on the FIDMDigitalArts Blog.

Follow on Twitter (@FIDMDigitalArts).

Visit and the Blog for more information about FIDM's Digital Media and Graphic Design programs.




Graphic Design Alumna Designed "Pho for Life" Book

377795_317707494906290_237474769596230_1296701_1834033693_nRecent Graphic Design Alumna Isabelle Kim designed Pho for Life: A Melting Pot of Thoughts, a collection of short stories and poems highlighting Asian and other cultures.

The book features several short stories from FIDM Orange County Staff and Faculty. "I had just graduated FIDM a month before, started this book in July, and completed it entirely in November -- what a ride," says Isabelle. "The book launch in early December was fabulous for everyone to celebrate the community that has been created and we hope to grow for a future series!"




Just Accepted Graphic Design Student is a Passionate Humanitarian

FIDMFuture Graphic Design Student Whitney Elmore is passionate about social justice and humanitarian issues. She has been actively involved with non-profits like Invisible Children and recently taught art in Guatemala where she lived with a family for a week. She is also passionate about attending FIDM and says,

"I have chosen FIDM because it is a place where my creativity will be cultivated, refined, and enriched by both the campus environment and curriculum. FIDM is a place where I will gain knowledge and experience not only in the classroom learning from the expert professors and collaborating with fellow students, but also, out in the world working with companies and professionals in my chosen field. Most importantly, FIDM is a place where I will have the opportunity to be challenged to grow and to continually learn and develop into a stronger and more influential graphic designer."

Read the entire interview with Whitney at FIDM's Daily Blog.



New Video: Meet Manny Pacquiao's MP8 Graphic Designer, FIDM Grad Mark Woods

World champion boxer Manny "Pacman" Pacquiao hired Column 87 creative director and FIDM Graphic Design Alumnus Mark Wood to design the labels, packaging, print marketing materials, and more for Pacquiao's fragrance line, MP8: Scent of the Champion.

In the latest video from's  In the Lab web video series, Wood comes back to where his graphic design career began at FIDM to talk about his experience designing for the internationally renowned, record-breaking, eight-time world champion boxer. Read more about Mark Wood and Manny Pacquiao's MP8 fragrance line here.

In the Lab with Mark Wood

In the Lab is a web series that takes you behind the scenes with Digital Media and Graphic Design Students and Alumni at FIDM. Check out these young designers and film-makers, who share who share their stories and their best practices on the Blog at



Watch the Latest Reel by “Spilled Karma” Featuring Nike, Target and More for Motion Graphics Inspiration

Read the latest headlines from the Blog:

Branding 10,000 Lakes, One Logo and One Day at a Time

Add Branding 10,000 Lakes to your list of daily reads- it promises to be active for the next three decades. Why that long? Twenty seven years is how long it will take for graphic designer Nicole Meyer to accomplish her public goal of re-designing 10,000 logos for each of Minnesota’s lakes. Read more about this innovative graphic designer here.


Motion Graphics Inspiration: Reel by “Spilled Karma” Featuring Nike, Target and More

If you appreciate the highly visual, fast-paced motion graphics often depicted in action sports ads, you can't miss the work of director/designer/animator, Linas Jodwalis, who specializes in VFX design, motion and photography. Formerly of Motion Theory in Venice, CA, and Digital Kitchen in Chicago, Jodwalis has worked with clients like REM, HP, Reebok, Beck, SciFi Channel, Velvet Revolver, Nike, and Hasbro. Read more here. 


Major Web Design News: Adobe Acquires Web Typography Innovator, Typekit

By now you've probably heard the news that Adobe has acquired Typekit, a hugely influential web font company, dubbed "a leader in the delivery of hosted, high-quality fonts for use on Websites." We couldn't be more thrilled. (Yes, the sound you hear is our inner typography/Web design nerd alarm ringing). Read more here.


Visit and the Blog for more information about FIDM's Digital Media and Graphic Design programs.




Landing a Creative Internship: Two FIDM Digital Media Students Share Advice with

The latest headlines from the Blog:

Landing a Creative Internship- Advice from Two FIDM Digital Media Students

With the beginning of a new quarter, many FIDM Students find themselves on the hunt for open internship positions in the design and entertainment industries. Two FIDM Digital Media Students shared with advice about how they landed digital media internships at high profile companies (Warner Bros. Studios and NBC Universal) and about the exciting experiences they gained. Read more here.


Art Director, Menachem Krinsky, Shares Industry Advice with

Menachem Krinsky is a Los Angeles-based art director and digital artist whose highly visual movie posters caught our attention at Working with a variety of clients, from non-profit organizations to large agency campaigns, Krinsky co-founded Visionary+Flock (V+F), a boutique design shop focused on developing iconic print creative. Read more here. 


Student Spotlight: FIDM Graphic Design Student, Van Do, Explains the Constructivism Design Era

Kristy-DoStudents in the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising understand the importance of studying the history of design, delving into the art and design movements which helped to shape the current creative industry. Last quarter, current FIDM Graphic Design/Branding Student, Van Do, wrote and designed a report on the Constructivism design movement. Read more here. Recognized as Gold Winner in the W3 Awards was recognized as a Gold Winner in the Website Features – Visual Appeal category in the sixth annual W3 Awards by the International Academy of the Visual Arts. Receiving more than 3,000 entries this year, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. Read more here.


Visit and the Blog for more information about FIDM's Digital Media and Graphic Design programs.



Wednesday FIDM Student Spotlight

Justin HillJustin Will

Major: Graphic Design

Where did you go to school? After Verdugo Hills HS, I attended Pasadena Community College.

Why did you choose FIDM? I visited other graphic design schools and I had the most confidence in the teachers I met here and the quality of the students’ work. I felt like they really knew how to teach.

What do you love about your major? I love designing billboards and posters. I’ve been using Photoshop and Illustrator forever.

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