Graphic Design

Oct

08
2012

Culturewatch SF: Burning Man Map Designer & FIDM Instructor Shares Her Process

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“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from burningman.com.

FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.

Q. When did you start going to the festival?

A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.

Q.  When did you start making the maps?

A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.

Q. Since it changes each year, how do you select a theme?

A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.

Q. Tell us about some of your favorites.

A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.

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A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.

Q. Have you had any guidelines in designing the maps?

A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.

Q. What do you see in the future for Burning Man maps?

A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.

Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go lisatized.com

Sep

20
2012

You’re Invited to Explore the New FIDMDigitalArts.com Blog!

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The FIDMDigitalArts.com Blog, FIDM’s site dedicated to Graphic Design and Digital Media, launched a new look this week. The same great daily content about graphic design and digital media is now being delivered to you in a new two-column format with a reorganized navigation bar to browse your favorite posts. Visit http://blog.fidmdigitalarts.com.

Browse recent highlights from the FIDMDigitalArts.com Blog below:

New Portfolios by FIDM Grads Offer Fresh & Inspiring Film & TV Marketing Campaigns

FIDM Graphic Design/Entertainment portfolio by Joseph Macri. Extended outdoor marketing campaign concept for Drive.
FIDM Graphic Design/Entertainment portfolio by Joseph Macri. Key art movie poster design and extended marketing campaign concept for "Drive."

With the close of another quarter at FIDM, the FIDMDigitalArts Blog is showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! Whether you’re looking for design inspiration, new creative talent, or if you’re curious about what FIDM’s Graphic Design and Digital Media programs have to offer, visit the FIDMDigitalArts.com Blog during the next couple of weeks to get fresh design inspiration from new portfolios of graduating FIDM Graphic Design Students, and videos developed by FIDM Digital Media Alumni. Read more here.

Tuesday Trend Report: "70s Haze" Spotted in S/S '13 Apparel Graphics & Prints

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The FIDMDigitalArts.com Blog has launched a new weekly series featuring graphic design trends in apparel, packaging and more according to leading fashion forecast and trend analysis companies.

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, FIDM Students stay current with upcoming trends for fashion, color, graphics design and more.This week, we explore an upcoming trend observed by leading fashion trend and forecasting analysis company Stylesight dubbed “70s Haze.” Read more here.

Discover how Students Get Involved in the Industry, Community on FIDM 360 News Show

On the newest episode of campus news show FIDM 360, get to know how students get involved in the industry and their community at FIDM. From volunteering for non-profit organizations, to working at industry internships, to joining campus clubs like student magazine The MODE or the AIGA Student Group The Red Dot, find out how students spend their free time outside the classroom.

Sep

17
2012

Interview With Vis Comm Alumna and Web Art Director at BCBGMAXAZRIA

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Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.

How did your position come about at BCBGMAXAZRIA?

While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.

After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.

What are your day-to-day responsibilities?

I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and  lookbooks.

I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.

What do you  love about this job and why?

The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!

How did FIDM help prepare you for your career?

I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.

Sep

13
2012

FIDM Alumnus Moonlights as DC Comics Hero

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We recently told you about Merchandise Product Development Graduate Miguel Barragan visiting FIDM to meet with the Premiere Product Development Group. In addition to serving as a Creative Director for a Los Angeles lingerie company, a friend at DC Comics based a comic book hero on him. His character, also called Miguel Barragan, hails from Mexico.

Sep

04
2012

Catching Up With Graphic Design Alumna Melissa Phelan

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After serving as a lead designer for a web agency last year, Graphic Design Alumna Melissa (Bergen) Phelan has struck out on her own as a designer for clients such as Pastilla (pictured), Mas Malo, and director Brenton Covington. "After working with a large team on the same project every day for over a year, it made me want to design for my own clients once again," reports Melissa.

The Pasadena-based designer says that FIDM is part of her success story. "FIDM helped me land an internship that turned into my first job out of college," she says. "Later on, I was given a lot of great connections in the industry; I'm still getting work from contacts made four years ago."

Aug

14
2012

Like a Pro: Graphic Design Alumni Share Advice at FIDM's Annual Career Connections Event

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 FIDMDigitalArts.com caught up with Graphic Design Alumni at Career Connections to ask what advice they had for graphic design interns. Click here to read more on the FIDMDigitalArts.com Blog.

More headlines from the FIDMDigitalArts.com Blog:

Geeking out Over the Primetime Emmy® Awards' Key Art & Best Commercials Nominees

FIDM Museum & Galleries is currently exhibiting its 6th Annual Outstanding Art of Television Costume Design, featuring more than 75 costumes from a variety of Primetime Emmy® – nominated shows including Boardwalk Empire, Downtown Abbey, Game of Thrones, Once Upon a Time, Pan Am, Smash, and Magic City.

As Graphic Designers and Digital Media Artists who appreciate the art of entertainment graphics, we found ourselves geeking out over other Emmy®-related design, like the key art and Outstanding Commercials nominees. Read more here.

Eight Trends Shaping the Creative Team of the Future (Tip: Brush up on your Video Skills)

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Leading staffing agency The Creative Group (TCG), which specializes in recruitment for the creative and advertising industries, recently collaborated with the American Advertising Federation (AAF) to pinpoint eight major trends influencing the advertising and design industries in a report, “The Creative Team of the Future.”

The eight trends, which includes “Video blurs the boundaries between online and TV” demonstrate future possible career opportunities for those earning their Graphic Design degree or Digital Media degree at FIDM. Read more here

Aug

06
2012

FIDM San Francisco Students Designed Bike Jersey for Eden Bicycles

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San Francisco company Eden Bicycles challenged FIDM Graphic Design Students at FIDM San Francisco with creating a unique jersey for women. Each of the twelve jersey designs submitted by students were strong contenders and the company had a difficult time deciding on just one. In the end they choose Alyson Zimmerman's (pictured above) for the flattering panel design and feminine, but not too girlie, look. Eden Bicycles currently has 35 members on their Cinderella Ride team and the jersey is also available for sale inside the Eden Bicycles store in Castro Valley.

Jul

30
2012

From Call of Duty: Black Ops to Breaking Bad, Get Inspired by Leading Agency PETROL

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Above: Breaking Bad key art by PETROL

From Call of Duty: Black Ops to Breaking Bad, Get Inspired by Leading Agency, PETROL

Leading entertainment advertising agency/design firm 

PETROL recently updated their motion  graphics, advertising and interactive reels packed with tons of inspiring creative work.

Employer of several FIDM Alumni, PETROL’s range of work includes print marketing, outdoor advertising, trailers and other video projects, and interactive online marketing for films, television shows, UFC and video games.

PETROL's Motion Graphics Reel

Click here to watch more reels by PETROL on the FIDMDigitalArts.com Blog.

 

Packaging, Applied Branding and Portfolio Leave Behinds Designed by FIDM Graphic Design Students 

Graphic design involves more than computer software skills in programs like Illustrator, Photoshop and InDesign. Students earning their Graphic Design degree at FIDM learn hands-on skills like measuring, trimming and mounting for presentation boards, which translates to construction for packaging using die lines, projects with hard-cover book covers and multi-page layouts, and more.

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Above: Applied branding project by FIDM Graphic Design Student, Calvin Bu

 

Browse examples of packaging, portfolio leave-behinds and applied branding projects of FIDM Graphic Design Students.

NBA Careers, Gaming Consoles, Bigfoot & More – Infographics by FIDM/SF Graphic Design Students

Graphic Design can evoke emotions, communicate complicated ideas, and ideally, do both. Infographics (a.k.a. information graphics or graphic visual representations of information, data or knowledge) represent graphic design at its best.

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Students earning their Graphic Design degree at FIDM San Francisco got the opportunity to tackle their own infographic project last quarter. Design II Instructor Kyle Chan at FIDM San Francisco challenged her students to select a topic of their choice and illustrate information about their topic using their own photographs.

Click here to see more infographics designed by FIDM Students.

 

Jul

18
2012

FIDM Instructor Creates Art from Album Covers, Is Profiled in Imprint Magazine

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Imprint, the online magazine of Print, the prestigious visual culture magazine, has an in-depth profile of FIDM Graphic Design Instructor Graham Moore this month. Entitled "A Designer's Mid-Century Mod Music-Graphics Mashup," the article showcases Moore's manipulation of album cover art into fine art collages. As the graduate of Wimbledon School of Art in London explains: "It was the love of album cover art that made me want to pursue a career in graphic design in the first place, and here I am using it in a way I would never have dreamed of."

Read the full interview.

Jul

18
2012

Create Advertising Is Featured on FIDMDigitalArts Blog

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FIDMDigitalArts.com recently highlighted the exciting work of Create Advertising, which has created movie trailers for The Amazing Spider-Man and Tim Burton's Frankenweenie. Create Advertising in turn blogged about FIDM, calling the college "one of the top design schools in the nation" and mentioning that many of the artists who work for Create are FIDM Grads.

Jul

18
2012

FIDM Student Spotlight

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Jonathan Esquivel

Major: Graphic Design

Where did you go to school?

West Covina, H.S., West Covina, CA 

How did you find FIDM?

A FIDM rep came to my high school and made a presentation. Then I took a graphic design class in high school and really liked it.

What do you like about your major?

The teachers are professionals who are really into what we like to do—like designing movie posters and magazines.

What is your dream job after design college?

I would love to be a graphic artist at Disney.

Jul

17
2012

Alumna Credits FIDM With Preparing Her For New Job at Modman

Leah

Merchandise Product Development Alumna Leah Welch is the Creative Assistant/Graphic Designer at Modman, the design-rich branding and marketing company. "I am on Illustrator 80 percent of the day, working on everything from packaging to logos, signs, branding, collateral, and anything else that can be designed," she says. "I just had my first website design approved for programming!"

Leah collaborates with her boss on various projects and says that her team is clever, talented, and visionary. "They inspire me more than any  professional group I've ever been a part of, and I'm amazed at the growth that my boss has pulled out of me already," she adds. "Before FIDM, I did not know how to use any Adobe software. I could not have gotten this job without those skills."

Jul

12
2012

Inspiring Motion Graphics, Typography & More on FIDMDigitalArts

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Graphic Design Firm Lo Siento Creates Amazing 4D Letter Sculptures

Combining their appreciation for architecture and lighting with typography, Barcelona-based graphic design firm Lo Siento developed an amazing set of sculptural letters that may be read from virtually all angles. Read more on the FIDMDigitalArts.com Blog.

Featured Portfolio: FIDM/San Francisco Graphic Design Award Winner, Stephanie Kim

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FIDM San Francisco recognized Stephanie Kim as the 2012 Graphic Design Student of the Year Award at graduation this year. Selected by the senior creative director for Impact Unlimited, Bill Smith for her impressive range of work, Stephanie's versatility is what set her apart from her peers. Check out Stephanie's final portfolio and read more here.

Check out more portfolios by FIDM Graphic Design grads on the FIDMDigitalArts.com Blog.

Motion Graphics Inspiration: Four Quick Title Designs by Multimedia Firm, Digital Workshop

Digital Worshop’s team of directors, producers, animators, illustrators, and graphic designers describe themselves as “a concept driven production company,” specializing in a variety of multimedia and app development services. Watch more inspiring motion graphics videos by Digital Workshop on the FIDMDigitalArts.com Blog.

May

29
2012

LA Weekly Features Two FIDM Alumni in an Article about Beauty Blogs

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Two FIDM Alumni have been featured in the article “Invasion of Beauty Bloggers” on LAWeekly.com. FIDM Graphic Design Alumna Bri Emery, author of the Blog Design Love Fest, and Interior Design Alumna Erika Brechtel, of brand styling studio Small Shop Studio, are both quoted in the article.

Regarding her experience at FIDM, Emery tells FIDMDigitalArts.com that FIDM's Instructors “pushed me to be creative, proactive, and gave me the tools to become a good freelancer!”

Read more about how Emery applies the Graphic Design/Branding skills that she learned at FIDM in her career as a freelance graphic designer on the FIDMDigitalArts.com Blog.

May

21
2012

Vote for Your Favorite Finalist in the FIDM Facebook Graphic Design Challenge

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The top three finalists have been announced in the FIDM Facebook Graphic Design Challenge!

Congratulations Jon E., Angelica V., and Marianna H. who customized the FIDM logo using eye-catching, patterns, typography and graphics to design the images shown above. Now it's time to cast your vote to determine which design will be FIDM.edu’s Facebook cover image.

Click here to cast your vote.

May

10
2012

FIDM Facebook Graphic Design Challenge Deadline Extended to May 13!

Check out what’s new on the FIDMDigitalArts.com Blog:

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The deadline has been extended for the FIDM Facebook Graphic Design Challenge! FIDM is giving YOU the chance to design the next cover image featured on the official FIDM Facebook page. Anyone interested in art and design is eligible to enter and the new deadline is Sunday, May 13 at 11:59 p.m. To enter, visit the FIDMDigitalArts.com Blog.

Inspiring Motion Graphics by FIDM Digital Media Grads & Students for the 2012 DEBUT Runway Show

Many FIDM Digital Media Alumni and Students are involved in FIDM’s annual DEBUT Show, working with FIDM Productions to develop captivating motion graphics, short videos and music that help to set the mood and capture the essence of each students' fashion designs during the live runway show. In the video above, check motion graphics designed by two current FIDM Digital Media Students, Juan Rodriguez and Marielle Pasco, for the 2012 DEBUT Show opening. Read more here.

A+D Museum to Exhibit Work by FIDM Graphic Design Students in Annual Design Exhibit "EMERGE"

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Five Graphic Design Students who are members of the FIDM AIGA Student Group The Red Dot have submitted work in an annual design event showcase, EMERGE, hosted at the A+D Museum by AIGA, the professional association for design.

Nicole Antonian, Sam Arias, Marianna Holguin, Grayden Kough and Jessica Threde, have submitted samples of their graphic design work to be on display. Read details here.

Visit the FIDMDigitalArts.com Blog for more graphic design and digital media-related headlines.

May

06
2012

San Diego Computer Engineer Pursuing Passion for Graphic Design at FIDM

DanielleEastbergFull Name: Danielle Marie Eastberg

Age: 27

Hometown: Minnetonka, MN

Current City: San Diego, CA

Previous College History: I hold a B.S. in Computer Engineering and an M.S. in Systems Engineering. Time to change things around! I'm looking forward to being more creative.

FIDM Major: Graphic Design (Branding Track)

FIDM Campus and Start Date: I will be commuting between Orange County and L.A. beginning this Summer.

Admissions Advisor: Christina Haynes

Tell us a bit about yourself. I love photography, cooking, yoga, traveling (small towns, big cities, abroad), I get inspired by cooking/lifestyle blogs, nature walks, camping, and reading fiction. I also know the Thriller dance.

What are your proudest accomplishments so far? I made the decision to leave my very stable corporate job and make a complete life transition in order to come to FIDM and pursue a career in the arts. It's the boldest move I've ever made, and I know it will be rewarding.

What made FIDM right for you? I want to start my own business designing websites and FIDM had the right blend of courses to give me the tools and structure for that. I also was floored by the students' final design projects and the successful careers I've seen coming from FIDM Alumni. I want all of that too!

Describe your entrance project. I designed a blog (header, social media buttons, layout, etc.) for a "Mixed Tape Project." This was a fictitious start-up I created where my client wanted to introduce a drag-and-drop playlist that included retro vector graphics of cassette tapes - where you could 'gift' playlists to friends. I designed the website to draw in a target market who would have respect for the vintage feel of an old mixtape, while embracing new technology. It was a blast!

What are your career goals? I 100% want to start my own business designing websites and e-book covers for bloggers and companies. I also draw comics, which would be fun to turn into a business if possible. Everything I want to do will benefit from understanding design theory and becoming a graphic designer.

What do you expect to learn at FIDM? A friend once told me that "design school teaches you how to see." I expect to start paying closer attention to design in the world. I want to be able to have a critically trained eye to know what I like and what I would improve on. With these skills I want to start a business creating my own designs for other bloggers.

Apr

26
2012

Design FIDM's Facebook Cover Image in the "FIDM Facebook Graphic Design Challenge"

Check out what’s new on the FIDMDigitalArts.com Blog:

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FIDM is giving YOU the chance to design the next cover image featured on the official FIDM Facebook page. Anyone interested in art and design is eligible to enter the FIDM Facebook Graphic Design Challenge. The deadline is Sunday, May 6 at 11:59 p.m. To enter, visit the FIDMDigitalArts.com Blog.

FIDM Alumni Focus: Graphic Design/Branding Grad, Kathy Calderon, is Lead Graphic & Web Designer at Beverly Hills Salon

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Since earning her Graphic Design degree from FIDM /Fashion Institute of Design & Merchandising in 2011, Kathy Calderon has been working as a Lead Graphic and Web Designer at Cristophe Salon in Beverly Hills, where she works on everything from packaging to Web design, photography and video editing. Read more about Kathy on the FIDMDigitalArts.com Blog here.

Featured Digital Media Contest: The "VIEW SOCIAL CONTEST" for CG Students & Pros

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View Conference– Italy’s leading digital media conference, is calling for design and digital media projects focused on current social themes for the VIEW Social Contest. Read more about this contest on the FIDMDigitalArts.com Blog.

Visit the FIDMDigitalArts.com Blog for more graphic design and digital media-related headlines.

Apr

16
2012

FIDM Student and Grads' Work Featured on Vogue Italia

F3ec2292-6ac5-4f6d-8973-2bcac0247590_IMGBeauty Industry Merchandising & Marketing Student Olivia Martinucci recently did the makeup on a photoshoot for the brand Kid Dangerous. Little did she know that a photo from that shoot would be published on the Vogue Italia website.

The photographer, Neave Borzagi, is a Graduate of FIDM's Graphic Design Program and the stylist Jessica Ozette is a Merchandise Marketing Alumna. "The beauty industry is truly amazing," says Olivia. "I am so proud to say that I am part of this circle."

Apr

16
2012

Just Accepted Graphic Design Student is an Award-Winning Artist

IMG_5037Just Accepted 18 year-old Graphic Design Student Quinn Palmer is already selling his artwork on his website, THESK.IN. His incredible digital creations have also won national art competitions.

"Because I'm working on my artwork with a spin towards the business aspect, FIDM really stood out to me as a school that's very up-to-date in the industry and could also train me in the aspects of business I need to make my company really take off."

Read the entire interview on FIDM's FashionClub.com Daily Blog.

Apr

13
2012

Graphic Design Alumna is the Creative Force Behind the NYC LUV Tour

Nycluv_flyer_optwebSince graduating in 2009, Graphic Design Alumna Jocelyn Goode has worked in San Francisco and New York City on a mission to change the world through graphic communication. With an emphasis on working with non-profits, Jocelyn has been keeping busy, and her latest venture is the NYC LUV Tour.

The NYC LUV Tour, which premieres in Oakland, Berkeley, and San Francisco from April 26-29, is a bi-annual traveling showcase compromised of NYC artists and performers who visit different cities and present their work in collaboration with local artists in a vareity of interactive art and cultural events. Artist, poet, and collector Danny Simmons (older brother to Russell and Rev Run) will guest star at the event.

“The reason this project is a social enterprise is because of the Heal The Hood Prize,” explains Jocelyn, who serves as creative director/producer/promoter. “Part of the vision is to utilize the art and culture as a tool to raise money to support individuals operating programs that uplift and progress the community.” Sista Linda Johnson, founder of the Umoja House--Oakland’s oldest African home school, is this tour’s honoree. The goal is to raise a $500 cash gift on her behalf.

Apr

09
2012

FIDM Faculty Close-Up: Teaching Transferable Design Skills

Ron pastucha
Ron Pastucha

Majors: Graphic Design, Interior Design & Visual Communications

Industry Experience: Art Director, Universal Studios, Japan, Florida/Scenic Designer, Venetian and Alladin Casinos, Las Vegas/Set Direction, Titanic, Alien Resurrection/Concept Designer, World of Warcraft/Visual Designer, Locale Magazine

Q: What can grads do with a graphic design degree?
A: Once you learn the elements of design you can do anything. I’ve moved between the fashion, entertainment, and hospitality industries since getting my degree 24 years ago.

Q: What is your teaching philosophy?
A: My calling as a teacher at FIDM is to figure out each student’s creative process and then break down my techniques to help them communicate their ideas. They are all visual thinkers so I work with them one-on-one. I’ve had students who didn’t think they could draw, become sketch artists in my classes.

Learn more about the Graphic Design major at FIDM.

Mar

22
2012

New Graphic Design Portfolios and a Special Digital Media Event on FIDMDigitalArts.com

Check out what’s new on the FIDMDigitalArts.com Blog:

It’s portfolio week on the FIDMDigitalArts.com Blog and we're showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment Graduates! Check out the FIDMDigitalArts.com portfolio gallery here.

Graphic Design/Entertainment Grad Nicole Antonian Designed Live-Action Movie Posters for her Favorite Disney Films

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Graphic Design/Entertainment grad Nicole Antonian presented her final portfolio last week. One of her favorite projects was a modern day, live-action entertainment campaign she developed for five of her “all-time favorite” Disney films: Tinker Bell, Snow White, The Little Mermaid, Beauty and the Beast, and Sleeping Beauty. Read more about Nicole on the FIDMDigitalArts.com Blog here.

FIDM Students Get 50 Percent Discount for "Sounds Like Music," An Event for Digital Media Students & Pros on March 25

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Known for his innovative approach to sound design and music composition, sound professional Diego Stocco will be conducting a special presentation along with composer, Nat Evans, at an upcoming networking event hosted by The Art of Music– an event series dedicated to the “criminally overlooked specialty of music for film, TV, video games and other media.”

FIDM Students get a 50 % discount on tickets (original price is $20.00) using the promo code “FIDM” at checkout.  Read more about this great event on the FIDMDigitalArts.com Blog here.

New Portfolio: Graphic Design/Branding Grad Lauren Corallo Hired as Jr. Graphic Designer upon Graduation

While earning her Graphic Design degree with an emphasis on Branding at FIDM, Lauren Corallo also worked as an intern at Undefeated Creative, a creative studio founded by FIDM Alumni in downtown Los Angeles. The firm specializes in graphic design, digital media, branding, marketing, e-commerce, photography, and social media management with a focus on the fashion and entertainment industries.

Read more about Lauren on the FIDMDigitalArts.com Blog here.

Mar

15
2012

Vote for FIDM Graphic Design Student in Design Competition

00cf79b7b07c00d8c633e1f3ef4c7945Graphic Design Student and FIDM Tumblr blogger Angelica Villegas is in competition to design the cover of PlayStation Access Magazine.

"What better way to illustrate the world domination of gaming than with a play on the renowned commercial that introduced the revolutionary Macintosh® computer to the world?" asks Angelica.

Vote here through April 5, 2012.

Feb

28
2012

Director for Blink-182, Cage the Elephant, and Manchester Orchestra Talks Music Videos with FIDMDigitalArts.com

The latest headlines from the FIDMDigitalArts.com Blog: 

FIDM Museum & Galleries Hosting Q&A with Movie Poster Pros for Students, Alumni & Faculty (3/3)

Movie-posters-2011-blockbusters

FIDM Museum & Galleries is hosting this private event, a Q&A with Movie Poster Pros, for FIDM Students, Alumni and Faculty, on Saturday, March 3. Find out what it takes to sell a major blockbuster movie from film industry professionals who design spellbinding movie posters for blockbusters like Priest, Real Steel, The Rise of the Planet of the Apes, X-Men: First Class, Resident Evil: Afterlife 3DThe Woman in Black, Iron Lady and Water For Elephants

The event helps celebrate FIDM Museum & Galleries’ 20th Annual Art of Motion Picture Costume Design exhibition. Read more here.

Director for Blink-182, Cage the Elephant, and Manchester Orchestra Talks Music Videos with FIDMDigitalArts.com

Directing music videos for bands like Blink-I82, Cage the Elephant, The All-American Rejects, Pistol Youth, and Manchester Orchestra, Isaac Rentz has built a reputation for his highly stylized, quirky approach to film-making. His videos have earned as much airplay as they have acclaim, and Rentz’s career has only just begun.

Watch the exclusive, one-on-one interview with Rentz on FIDMDigitalArts.com’s Take 5 web series as he talks about his personal experience working with major record labels and musicians, the impact of social media on the music industry, and his advice for aspiring creative professionals. Read more here.

Special Feature: jcpenney's New(est) Brand Re-Design is Catching our Attention

Jcpenneys-logo-evolution-branding

It has been less than a year since mega retailer jcpenney unveiled a re-designed logo–the first change made to the mark in 40 years– but they’ve done it again. Read all about jcpenney’s new look and why its brand strategy campaign is being used as an example of effective marketing in FIDM Merchandise Marketing and Graphic Design classrooms. Read more here. 

Stunning Fashion, Scenic and Food Photography by FIDM Graphic Design Students

Fashion-photography-fidm-graphic-design-students

The FIDMDigitalArts.com Blog has updated its Gallery section with stunning photography captured by students who are earning their graphic design degree at FIDM/Fashion Institute of Design & Merchandising. Read more here. 

Follow FIDMDigitalArts.com on Twitter (@FIDMDigitalArts).

Visit FIDMDigitalArts.com and the FIDMDigitalArts.com Blog for more Digital Media and Graphic Design related content.

 

Jan

18
2012

Just Accepted Graphic Design Student Wants to Own Design Agency

ErikaJust Accepted Graphic Design Student Erika Kelly will start pursuing her dreams this summer at the Orange County campus. The high school senior, who has already designed a logo for her church and created a magazine as part of her entrance project, was an instant fan of FIDM.

"The welcoming atmosphere at FIDM is what made FIDM right for me. I enjoy working in a place where I feel welcome instead of intimidated. I expect FIDM to help me get out of my shell and help me speak in front of a large crowd. I also expect to learn how to improve my skills with Photoshop and drawing designs."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Jan

12
2012

Get Inspired by Colorful Illustrations & Apparel Graphic Designs by FIDM Grad

Read the latest headlines from the FIDMDigitalArts.com Blog:

Get Inspired by Colorful Illustrations & Apparel Graphics by FIDM Grad, Ryan Beckman

It takes more than a quick glance to fully appreciate the subtle design details of recent Graphic Design/Branding graduate Ryan Beckman's portfolio.

Ryan completed FIDM/Fashion Institute of Design & Merchandising's Graphic Design/Branding program last month and incorporated his unique, colorful illustrations into his portfolio– from packaging, to brand identity design, music packaging, posters, and apparel graphics. Read more on the FIDMDigitalArts.com Blog. 

Browse more portfolios by recent FIDM Graphic Design graduates on the FIDMDigitalArts.com Blog here

Entertainment Design Wed: The Sound & Music of "Girl With the Dragon Tattoo"

SoundWorks Collection, a site dedicated to profiling the "greatest and upcoming sound minds from around the world," recently published a video featuring the industry professionals behind the sound and music effects for Columbia Pictures' feature film The Girl with the Dragon Tattoo directed by David Fincher.

Sound design is one of the exciting courses that FIDM Digital Media Students study. Watch more inspiring interviews with industry pros on FIDMDigitalArts.com’s Take 5 series here

Typography Tuesday: Luca Barcellona's Amazing Hand-Lettered Type Treatment for D&G, Carhartt, and More

Luca-Barcellona-Typography-Carhartt-London

Luca Barcellona is a Milan-based freelance graphic designer known best for his elaborate, hand-lettered calligraphy and typography. His clients include UK retailer Carhartt, Nike, Dolce&Gabbana, Sony BMG, Volvo, and Universal. Read more here.

Visit FIDMDigitalArts.com and the FIDMDigitalArts.com Blog for more information about FIDM's Digital Media and Graphic Design programs.

Jan

05
2012

Graphic Design Student Launches ADAMO Collection

ADAMO Interview from ADAMO Collection on Vimeo.

 

Orange County Graphic Design Student Jon Ezell (right) is the co-founder and lead designer of ADAMO Collection, a new design collective that was founded by Sean Wing, who also serves as the brand's creative director. Learn about the brand by watching the short video above.

Visit ADAMO on Facebook and Twitter @adamocollection.

 

Dec

15
2011

Six Tips to Perfect Your Creative Portfolio from FIDMDigitalArts.com

Check out the latest headlines from the FIDMDigitalArts.com Blog:

Special Feature: Finals are Here! Read Six Portfolio Tips from HOW Design & The Creative Group

It’s the end of another quarter here at FIDM, which means it’s almost time for the FIDMDigitalArts Blog to showcase new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! 

To celebrate portfolio week, we wanted to share new information published in HOW magazine, in collaboration with creative staffing agency, The Creative Group (TCG), about perfecting your creative portfolio. Read more on the FIDMDigitalArts Blog.

(Above:  Graphic Design/Branding portfolio by FIDM graduate, Kristal Lindo)

Typography Tuesday: Dexter Ads Designed to Mimic Magazine Covers... Guess Them All

Dexter-Los-Angeles-Magazine

A series of ads was created in Showtime's Dexter series in 2008 to promote the premiere of its third season, and demonstrate how typography can define the "personality" of a publication. The mock magazine covers were designed by Showtime's internal creative team, Red Group, and ran in Details, Esquire, Interview, Los Angeles, The Los Angeles Times Magazine, The New York Times Magazine, Rolling Stone, Vanity Fair and Wired, according to the New York Times.

Can you guess which magazines each of the ads were published in- and what type of audience being targeting based on the design elements? Read more on the FIDMDigitalArts Blog.

Motion Mondays: Stunning Short Videos by LA-based Royale for Nike, Apple, MTV and More

It's difficult to find agencies as talented as Hollywood-based Royale for our weekly posts dedicated to motion graphics. Naturally, we were excited read about the launch of motion/production company's new Website on Motionographer (who also posted a great interview with the firm here) to scope out their new creative projects. Watch Royale's new reel above, and watch more on the FIDMDigitalArts Blog.

Follow FIDMDigitalArts.com on Twitter (@FIDMDigitalArts).

Visit FIDMDigitalArts.com and the FIDMDigitalArts.com Blog for more information about FIDM's Digital Media and Graphic Design programs.

 

Dec

15
2011

Graphic Design Alumna Designed "Pho for Life" Book

377795_317707494906290_237474769596230_1296701_1834033693_nRecent Graphic Design Alumna Isabelle Kim designed Pho for Life: A Melting Pot of Thoughts, a collection of short stories and poems highlighting Asian and other cultures.

The book features several short stories from FIDM Orange County Staff and Faculty. "I had just graduated FIDM a month before, started this book in July, and completed it entirely in November -- what a ride," says Isabelle. "The book launch in early December was fabulous for everyone to celebrate the community that has been created and we hope to grow for a future series!"

 

Dec

04
2011

Just Accepted Graphic Design Student is a Passionate Humanitarian

FIDMFuture Graphic Design Student Whitney Elmore is passionate about social justice and humanitarian issues. She has been actively involved with non-profits like Invisible Children and recently taught art in Guatemala where she lived with a family for a week. She is also passionate about attending FIDM and says,

"I have chosen FIDM because it is a place where my creativity will be cultivated, refined, and enriched by both the campus environment and curriculum. FIDM is a place where I will gain knowledge and experience not only in the classroom learning from the expert professors and collaborating with fellow students, but also, out in the world working with companies and professionals in my chosen field. Most importantly, FIDM is a place where I will have the opportunity to be challenged to grow and to continually learn and develop into a stronger and more influential graphic designer."

Read the entire interview with Whitney at FIDM's FashionClub.com Daily Blog.

Nov

10
2011

New Video: Meet Manny Pacquiao's MP8 Graphic Designer, FIDM Grad Mark Woods

World champion boxer Manny "Pacman" Pacquiao hired Column 87 creative director and FIDM Graphic Design Alumnus Mark Wood to design the labels, packaging, print marketing materials, and more for Pacquiao's fragrance line, MP8: Scent of the Champion.

In the latest video from FIDMDigitalArts.com's  In the Lab web video series, Wood comes back to where his graphic design career began at FIDM to talk about his experience designing for the internationally renowned, record-breaking, eight-time world champion boxer. Read more about Mark Wood and Manny Pacquiao's MP8 fragrance line here.

In the Lab with Mark Wood
FIDM-Grad-Mark-Wood-with-Manny-Pacquiao
MP8-fragrance-packaging-designed-by-FIDM-Alumnus-Mark-Wood.-Photo-by-MP8

In the Lab is a web series that takes you behind the scenes with Digital Media and Graphic Design Students and Alumni at FIDM. Check out these young designers and film-makers, who share who share their stories and their best practices on the FIDMDigitalArts.com Blog at http://blog.fidmdigitalarts.com/in-the-lab.

Nov

07
2011

Watch the Latest Reel by “Spilled Karma” Featuring Nike, Target and More for Motion Graphics Inspiration

Read the latest headlines from the FIDMDigitalArts.com Blog:

Branding 10,000 Lakes, One Logo and One Day at a Time

Add Branding 10,000 Lakes to your list of daily reads- it promises to be active for the next three decades. Why that long? Twenty seven years is how long it will take for graphic designer Nicole Meyer to accomplish her public goal of re-designing 10,000 logos for each of Minnesota’s lakes. Read more about this innovative graphic designer here.

Branding-10000-Lakes

Motion Graphics Inspiration: Reel by “Spilled Karma” Featuring Nike, Target and More

If you appreciate the highly visual, fast-paced motion graphics often depicted in action sports ads, you can't miss the work of director/designer/animator, Linas Jodwalis, who specializes in VFX design, motion and photography. Formerly of Motion Theory in Venice, CA, and Digital Kitchen in Chicago, Jodwalis has worked with clients like REM, HP, Reebok, Beck, SciFi Channel, Velvet Revolver, Nike, and Hasbro. Read more here. 

Spilled-Karma-Motion-Reel

Major Web Design News: Adobe Acquires Web Typography Innovator, Typekit

By now you've probably heard the news that Adobe has acquired Typekit, a hugely influential web font company, dubbed "a leader in the delivery of hosted, high-quality fonts for use on Websites." We couldn't be more thrilled. (Yes, the sound you hear is our inner typography/Web design nerd alarm ringing). Read more here.

Typekit

Visit FIDMDigitalArts.com and the FIDMDigitalArts.com Blog for more information about FIDM's Digital Media and Graphic Design programs.

 

Oct

27
2011

Landing a Creative Internship: Two FIDM Digital Media Students Share Advice with FIDMDigitalArts.com

The latest headlines from the FIDMDigitalArts.com Blog:

Landing a Creative Internship- Advice from Two FIDM Digital Media Students

With the beginning of a new quarter, many FIDM Students find themselves on the hunt for open internship positions in the design and entertainment industries. Two FIDM Digital Media Students shared with FIDMDigitalArts.com advice about how they landed digital media internships at high profile companies (Warner Bros. Studios and NBC Universal) and about the exciting experiences they gained. Read more here.

Digital-Media-Internships

Art Director, Menachem Krinsky, Shares Industry Advice with FIDMDigitalArts.com

Menachem Krinsky is a Los Angeles-based art director and digital artist whose highly visual movie posters caught our attention at FIDMDigitalArts.com. Working with a variety of clients, from non-profit organizations to large agency campaigns, Krinsky co-founded Visionary+Flock (V+F), a boutique design shop focused on developing iconic print creative. Read more here. 

Inception-Movie-Poster

Student Spotlight: FIDM Graphic Design Student, Van Do, Explains the Constructivism Design Era

Kristy-DoStudents in the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising understand the importance of studying the history of design, delving into the art and design movements which helped to shape the current creative industry. Last quarter, current FIDM Graphic Design/Branding Student, Van Do, wrote and designed a report on the Constructivism design movement. Read more here. 

FIDMDigitalArts.com Recognized as Gold Winner in the W3 Awards

FIDMDigitalArts.com was recognized as a Gold Winner in the Website Features – Visual Appeal category in the sixth annual W3 Awards by the International Academy of the Visual Arts. Receiving more than 3,000 entries this year, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. Read more here.

W3-Award-Gallery

Visit FIDMDigitalArts.com and the FIDMDigitalArts.com Blog for more information about FIDM's Digital Media and Graphic Design programs.

Oct

26
2011

Wednesday FIDM Student Spotlight

Justin HillJustin Will

Major: Graphic Design

Where did you go to school? After Verdugo Hills HS, I attended Pasadena Community College.

Why did you choose FIDM? I visited other graphic design schools and I had the most confidence in the teachers I met here and the quality of the students’ work. I felt like they really knew how to teach.

What do you love about your major? I love designing billboards and posters. I’ve been using Photoshop and Illustrator forever.

Sep

28
2011

Just Accepted Graphic Design Student Wants to Work for a Design Firm

DSCF1648 Just Accepted Graphic Design Student Crystal Chau is thrilled to be starting her college education at FIDM Orange County this fall. In her spare time, Crystal does everything from write poetry to practicing Polynesian dance, but for now her focus is on FIDM.

"I am an open-minded free spirit who is always looking for new inspiration. Overall, I am a person who is constantly involved the arts, whether it be graphic design, drawing, writing, photography, or dancing. I am passionate in anything I take part in and I put my heart and soul into each activity. 

Being a first-year high school graduate, I am quite new to the college life. Although I am not 100 percent sure of what to expect at FIDM, I am excited to find out and eager to be a part of the friendly environment."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Aug

16
2011

Graphic Design and Digital Media Alumni Network at LACMA

FIDM_Tim Burton_LACMA-1022 Ninety FIDM Graphic Design and Digital Media alumni met on Saturday, August 13th, for a networking picnic and tour of the Tim Burton retrospective at LA County Museum of Art (LACMA). Organized and hosted by Bill Cliatt and Carrie Shay of the FIDM Alumni Relations Office, the event was a great way to spend a Saturday afternoon—networking with industry friends and viewing Burton's art. Chair Marlene Morbitt-Dunn and Directors Gene Le Brock and Steve Reaves were on hand to greet alumni.

Aug

15
2011

FIDM Trendwatch: Back-to-School Style

Fashion Merchandising student Jeff has a feeling about colors for this fall, and it’s not about neutrals. “In hard times, people need sunny, bright colors. I want to see the return of neons to go against all the gloom,” said the hopeful neon blue-clad student. Jeff

Rae Greaves agreed. The Visual Communications major wants to see color everywhere: in her hair, her faux furs, and her cheetah-printed pants. With her hair colored bright red-orange for summer, she is thinking of trying blue for fall. “I like bright, fun colors for hair. And the feathers in the hair trend is dead,” said Rae definitively.

At the Downtown LA fashion school, just steps from the Fashion District, students discussed their wish lists for back-to-school:

Knee-high, chunky boots, with a military or combat twist are at the top of the list of must-have shoes. Visual Communications major Joanne Kim wants hers in “black leather, with silver buckles and zippers—biker style with a 4-inch wedge heel.”

Jacket girl

2 girls Regarding silhouette, most of the women are ready to give the high waist a chance. Amber  Addington, a Graphic Design major, wants to pair hers with oversized, billowy feminine tops and she’s excited about some new shades of denim she’s previewed. “They’re new washes in delicate shades of pink, blue, gray.” A cool break from dark blue.

The FIDM library, the largest specialized fashion library in the West, is an excellent source for student trend watchers. The library subscribes to various fashion, interior, and graphics forecasting services that predict trends in color, fabric, and silhouette up to 18 months in advance of the season.

At the Graphic Design school, Glen Sese puts together looks spontaneously based on what he finds in thrift shops, but he does have one image stuck in mind for fall. “I’m thinking of a dark jacket with a ‘70s punk feel. I’ll dress it up with a red scarf in Hatboy houndstooth check,” said the stylish Graphic Design major.

 Graham Smith, just back from a Lykke Li concert, is inspired to find a veil for autumn. “It’s an easy  way to look interesting for evening,” says Graham. He wants a simple, light, sheer black number—down to the chest in front and tucked into a hat for stability, and a touch of mystery.

 

Jun

08
2011

New iPad App Teaches Fonts in a New Way

TypographyInsight002-thumb-600x519-53263 MFA design and technology student Dong Yoon Park figured that the iPad could be a better teaching tool than the traditional  textbook for Graphic Design Students. 

His app, Typography Insight (available on iTunes) displays the finest details of fonts such as Helvetica and Garamond, but allows for the manipulation of letters (unlike a book) so that students can learn the subtle differences between fonts.

"As tablet devices are designed as handheld objects, the screen is much closer to users, and they can provide more immersive experiences," says Park. ""As a beginner, it is difficult to see the subtle differences."

Read more at The Atlantic.

Jun

02
2011

Roxy Sr Global Art Director Visits FIDM San Diego

Roxy Mark Tesi, Senior Global Art Director for Roxy, made an inspiring visit to FIDM’s San Diego campus on Wednesday. The seasoned art director shared his Roxy experiences as well as tips from an extensive list of topflight companies like Quiksilver, Virgin Mobile, Radio Fiji, Leilani, Microsoft, Zoo York, Patagonia, Prana, and Abercrombie & Fitch. He discussed current projects, highlights from his varied career, and then generously opened the floor for an extended question and answer session with enthusiastic design, merchandising, and visual communications students of the fashion college.

 

Jun

01
2011

Graphic Design Alumna Ciara Bird Is Freelance Art Director at Blü Magazine

The latest headlines from the FIDMDigitalarts.com Blog:

FIDM Graphic Design Alumna Ciara Bird is a Freelance Art Director at Blü Magazine (Sneak Peek)

Ciarabird14-275x100 As a huge fan of magazine design, I always enjoy perusing the graphic design portfolio of Ciara Bird, a dynamic graphic designer and a Graphic Design Alumna from FIDM. Bird’s unique design style has not gone unnoticed--she was recently hired at Blü Magazine, an online arts and culture magazine.

Daily Inspiration: Animated Commercials by Design Agency “Buck” for Mountain Dew, Google
Screen-shot-2011-05-11-at-10.37.24-AM-275x100
Based in Los Angeles and New York, Buck specializes in animation, visual effects and live action, collaborating with clients like Google, Nike, and Gatorade.

Daily Inspiration: Gorgeous Photography by FIDM Graphic Design Students
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I am always amazed by the photography skills that students studying Graphic Design at FIDM/Fashion Institute of Design & Merchandising demonstrate during their studies.

Our Latest Obsession: Surf & Skate Graphics by Matt W. Moore of MWM Graphics for Rayban, Etc.

Screen-shot-2011-05-17-at-11.42.38-AM-275x100 If you are a fan of surf and skate graphics, feast your eyes on the work of Matt W. Moore of MWM Graphics.

 

Design News: GOOD Magazine Has Launched “Rethink the Food Label,” Asking You to Spice Up our Everyday Nutrition Labels
Foodlabel-275x100
You probably glance over food labels every day, but how much of the information do you really understand? In this day of immediacy and short attention spans, combined with our ever-growing focus on healthy living, it probably doesn’t help that our food labels haven’t been updated since being introduced more than 20 years ago.

Check out www.fidmdigitalarts.com for examples of work developed by FIDM's Graphic Design and Digital Media Alumni!

Follow FIDMDigitalarts on Twitter (@fidmdigitalarts).

May

10
2011

FIDM Graphic Design Alumnus Designs Packaging for World Champion Boxer

The latest headlines from the FIDMDigitalarts.com Blog:

FIDM Graphic Design Alumnus Designs Packaging for World Champion Boxer, Manny Pacquiao’s new Fragrance “MP8 : Scent of the Champion”
Mark Wood Imagine being hired for someone who is idolized around the world to design the look of their logo and branding. Mark Wood, a Graphic Design Alumnus from FIDM/Fashion Institute of Design & Merchandising is familiar with the excitement, hard work and even the stress involved in this process as the packaging designer behind the MP8: Scent of the Champion men’s cologne developed by world-class boxing champion Manny “Pac-Man” Pacquiao.

Four FIDM Digital Media Alumni work at Create Advertising, a Creative Entertainment Powerhouse, Developing Movie & Video Game Trailers
Create Read all about Create Advertising where FIDM Alumni Jonathan Gitlin, Justin Hamilton, Mario Hernandez and Ryan Verseman work in the Motion Graphics department. Some of their work includes trailers for film studios Universal, Paramount, Sony Pictures Entertainment, Warner Bros., Disney and 20th Century Fox; and video game distributors Sony PlayStation, NAMCO, Square Enix, Nintendo, EA, Ubisoft and Konami.

Q&A with FIDM Alumna Bri Emery, the Graphic/Web Designer Behind Lauren Conrad’s New Blog, The Beauty Department
Bri Emery FIDM Graphic Design Alumna Bri Emery takes on some amazing projects as the art director of Rue Magazine, and as a freelance graphic designer. Her most recent endeavor? Designing the graphics for The Beauty Department, a Blog dedicated to all things beauty-related by Lauren Conrad.

 It’s Not Too Late! Don’t Miss Fender® Guitars Designed by FIDM Students at the Grammy Museum
Grammy Museum There are only a few weeks left to visit the Grammy Museum’s “Graphic Guitar Designs that Rock” exhibit, featuring custom-designed Fender® guitars created by FIDM Graphic Design Students.

 Featured Competition: “Young Guns 9″ from ADC/Art Directors Club for Creative Pros Under 30
Young Guns Competition Attention young creative professionals! Here’s a chance for you to align yourself and your work with other inspirational and pivotal designers in the ADC Young Guns 9 Competition, “the only international, cross-disciplinary, portfolio-based awards competition that identifies today’s vanguard of young creative’s."

 26 Graphic Designers Reinterpret the Alphabet in “Getting Upper” at Pasadena Museum of California Art May 15 – Sept. 4
Pasadena Get a glance into the upcoming exhibit, Getting Upper, at the Pasadena Museum of California Art that explores what happens when 26 graphic designers reinterpret the letters of the alphabet in their own style.

FIDM Graphic Design Student Re-Imagines Logo and Branding for Virgin Blak Apparel Line
Virgin Blak Virgin Blak, a contemporary clothing line based in Seoul, South Korea with a burgeoning Internet following, caught the attention of FIDM Graphic Design Student, Kristal Lindo who loves its apparel, but feels that its logo doesn't reflect the company’s chic image. Check out Kristal's rendition of the logo, which she developed in Logo/Symbol Design, taught by Kevin Reagan.



Check out www.fidmdigitalarts.com for examples of work developed by FIDM's Graphic Design and Digital Media Alumni!

Apr

28
2011

Just Accepted Graphic Design Student is Already a Working Designer

Me Just Accepted Graphic Design Student Hugo Salvadore is already working as a freelance designer and designs his own t-shirts.

"I had never heard of FIDM before, but my friend of 12 years Gerarod Pena had one of my t-shirts on the day he went on his campus tour at FIDM and [Admissions Advisor] Roxy [DeGuzman] noticed it. Gerardo began to tell her about me and gave her my contact information. I chose this school because it is one of the best schools for Graphic Design."

Read the entire interview at FIDM's FashionClub.com Daily Blog.

Apr

15
2011

Two Graphic Design Students Launch Apparel Line

CRESCENT_MOON_WOMAN1

FIDM Graphic Design Students Juan Duque and Jamie Scoles, who attend the Orange County campus, have launched Asymétriq, a graphic clothing company with an emphasis on simple, distinctive, and contemporary designs. "We both met in the seventh grade," explains Juan. "I was new to the school and Jamie was my first friend that I made. We started talking and got along quite well. The rest is history."

The pair of friends had a dream to own a clothing company together since high school. "After a long talk, we finally came to a decision that we would pursue our dreams of owning a clothing company together and make sure that we would make it happen," says Jamie. "We inspire each other." Juan and Jamie, who both design, sell, and manage the company, have started with a small range of graphic tees and plan to eventually expand to a full line.

Like Asymetriq on Facebook
Visit Asymetriq's Online Store
Visit their Blog

Mar

23
2011

Pivotal Punk Rock Photographer, Edward Colver, Visits FIDM’s Graphic Design Portfolio Presentation

The latest headlines from the FIDMDigitalArts.com Blog:

Know Your Design Roots: Read About Joseph Christian Leyendecker in a Report Written and Designed by FIDM Graphic Design Student
History-of-Design-Designer-Paper-Leyendecker_Page_01-275x100 Meghan Cornejo, a Graphic Design/Branding Student at FIDM/Fashion Institute of Design & Merchandising wrote and designed a report about prolific illustrator, Joseph Christian Leyendecker, also known as J.C. Leyendecker. “The way he illustrated people was amazing, and his techniques were so reflective of the time period, it was really interesting,” she says.

Pivotal Punk Rock Photographer, Edward Colver, Visits FIDM’s Graphic Design Portfolio Presentation
Screen-shot-2011-03-22-at-2.59.43-PM-275x100 FIDM
/Fashion Institute of Design & Merchandising was honored to host Edward Colver, a pivotal photographer who captured the spirit of the punk rock subculture in California during the late 1970s and early 1980s, as an industry guest during Winter finals week.

Attention Animators, Motion Graphics Aficionados: You Really Can’t Miss “Motionographer”
210-275x100 Be forewarned: if you appreciation animation, motion graphics, or just plain good design, Motionographer just may consume the next couple of hours of your time if you haven’t yet discovered this little gem of a Website.

FIDM Graphic Design Students Preparing for European Study Tour to Florence, London, Paris and Rome
Louvre-275x100 As the Winter quarter comes to a close and FIDM/Fashion Institute of Design & Merchandising Students are preparing to relax during a two-week break, a group of 19 FIDM Students, including four Graphic Design Students, are gearing up for their trip to Europe for the annual FIDM European Study Tour.

Get Inspired: Movie Frames Condensed Into Movie “Barcodes”
Blackswan-275x100 Check out this ingenious concept: MOVIEBARCODE takes every frame from feature films and condenses them into a single image or “bar code,” creating a unique piece that reflects the overall mood and aesthetic of the movie through color.

Submit T-Shirt Graphic Designs to Help Earthquake and Tsunami Victims in Japan
ThisShirt-269x100 This Shirt Helps
, a clothing company dedicated to social consciousness, is collecting T-Shirt designs (for pay) to aid victims of the earthquake and tsunami that devastated Japan on March 11.

 Two Articles to Help You Avoid Graphic Design Clichés
Ethnic-signage1-275x100 Read the “do’s and don’ts” of the use of script typefaces by Ilene Strizver, owner and founder of The Type Studio, and also a discussion about avoiding design clichés such as using predictable typefaces to provide a sense of ethnicity by Dan Mayer of Smashing Magazine.

Read more on the FIDMDigitalArts.com Blog here.

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