Graphic Design



Just Accepted Graphic Design Student Has a BA in Anthropology From University of Washington



Name: Angelo Buelva

Age: 27

Hometown: Seattle, WA

Previous College: University of Washington BA in Anthropology

FIDM Major: Graphic Design Professional Designation

FIDM Campus and Start Date: Los Angeles, Fall 2015

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan really gave me the confidence to pursue the Graphic Design Program at FIDM. I have always wanted to become a graphic designer, but wasn’t sold on any one particular school. Susan made me feel welcome and comfortable, and I’m thankful for her guidance throughout the admissions process.

Tell us a bit about yourself. I am recently married and my wife is a graduate of FIDM's Fashion Design Professional Designation Program. One of the main reasons I knew FIDM would be a great school for me is because of her. When I lived in Seattle, I danced a lot and worked as a choreographer for a company called BookAFlashmob. I created special events for surprise wedding proposals and local company meetings. Aside from dance, I love trying new food, rooting for the Seahawks, taking interesting photos, and having a good time.

What are your proudest accomplishments so far? Academically, graduating from UW was a big milestone for me since I was the first to graduate in my family. Personally, becoming a dance coach for my old high school hip-hop dance team, and learning to become a better communicator when teaching dance. Professionally, taking this leap of faith and pursuing a career in Graphic Design.

What made FIDM right for you? I knew FIDM was the right place for me because of its strong reputation and relationship with a lot of different companies in California. After checking out the website, reading the course descriptions, and meeting Susan I was on board.

Describe your entrance project. For the Graphic Design entrance project I needed to create an imaginary shop and design the cover catalog, a magazine ad, and the slogan. I chose to create the “831 Ice Cream Shop” designed to be a communal hang out. It was a fun process learning and using Illustrator to create this project.

What are your career goals? My career goals are to work in logo/package design, corporate identity, book design, or a fashion company. Ultimately I’d like to be a freelance graphic designer that can work anywhere. Right now I’m just hungry to gain the knowledge and experience in Graphic Design and would be happy in any design position after graduation.

What do you expect to learn at FIDM? Definitely Adobe Creative Suite, creating and managing a portfolio, web design, and learning how to be a professional graphic designer.



6 FIDM Grads Now Working at TOMS Host Exclusive Panel Discussion in Los Angeles

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Six FIDM Alumni now working at TOMS headed up an exclusive panel discussion at the TOMS headquarters in Los Angeles yesterday, and invited FIDM Students to attend. Fielding questions about how they got their start, they shared their FIDM stories as well as their TOMS stories. They also offered helpful advice about networking, LinkedIn, and keeping online personas professional and "job ready."

The grads include:

  • Erik Soto, Merchandise Product Development '04 and Business Management '12 Grad, TOMS Eyewear Merchandiser Product Developer
  • Ann Ro, Visual Communications '10 Grad, TOMS Retail Marketing Coordinator
  • Vi Pham, Jr., Visual Communications '10 Grad, TOMS Product Merchandiser
  • Derrick Alexander, Merchandise Product Development '12 Grad, TOMS Retail Coordinator
  • Francine Greco, Merchandise Marketing '10 Grad, TOMS Executive Assistant to the General Manager of the Americas
  • Salpy Talian, Graphic Design '07 Grad, TOMS Digital Designer

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Erik Soto said that during his last quarter at FIDM he saw a poster at the Career Center about TOMS visiting FIDM to interview students for their internship program. He signed up for the interview but was the 11th person out of 10 spots. One person canceled and he got in. He interviewed with Jackie (also a graduate of FIDM), and got the internship. He said at the time there were 150 people in the company, and literally one parking space. The TOMS van used to pick them up down the street with coffee waiting for them. Now, a TOMS barista meets everyone at the front door, serving lattes and cappuccinos all morning long.

Erik does product development for the TOMS eyewear division now. He develops the full line, then merchandises it. He manages all of the calendars and creates all of the line sheets. He said all of his FIDM classes have prepared him for the job he has at TOMS. He said, "Everything is very entrepreneurial at TOMS—you're building the airplane as you're flying."

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Salpy Talian graduated with her Graphic Design degree from FIDM in 2007, and worked at an advertising agency before landing her job at TOMS through a connection she made at FIDM. She actually started as a freelancer, filling in for someone on vacation. It's been three years now that she's been working on digital, creating all of their online assets: social media graphics, emails, website, landing pages, ad banners, and more.

Last year, Salpy went to Honduras on a Giving Trip. In fact, each employee qualifies to participate in these types of trips to celebrate their first year at TOMS. They help distribute shoes at schools, delivering on the TOMS mission—to help people in need. Then, every three years they are invited on additional Giving Trips.

When asked what she enjoys most about having a creative career, Salpy said, "I enjoy the freedom to create—seeing your ideas come to life."

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Francine Greco is the Executive Assistant to Craig Reingold, the GM of the Americas. She worked full-time at Guess corporate before TOMS recruited her through LinkedIn. She could not stress enough the importance of keeping LinkedIn profiles up to date at all times. Francine just got back from her first Giving Trip

"Merchandise Marketing," Francine said, "really emphasizes entrepreneurship." It was the perfect major for her, she continued, "because that's what TOMS is all about." TOMS recently added a showroom for buyer visits. Francine helped pick and coordinate the items in the room, keeping the project on budget and on time. She said what she loves the most about her job, though, is the people who work there. "Everyone gets along so well."

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Next on the panel was Derrick Alexander who graduated with his Merchandise Product Development degree in 2012. As a student at FIDM, he worked full-time at Nordstrom where he met the TOMS Eyewear rep and kept in touch through LinkedIn. The rest is history. Derrick has now opened up six TOMS pop-up stores across California as the Retail Operations Coordinator.

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Vi Pham, Jr., works in men's footwear at TOMS. She said that attending FIDM opened doors for her. She met Ann Ro at FIDM in the Visual Communications program, and they quickly became best friends taking many of their classes together. Ann landed a job at TOMS first, then Vi followed. Vi said that she loves the fact that the thoughts and opinions of employees really matter at TOMS. "It's not only a great company, it's a movement and we're all very passionate about that."

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Ann Ro actually started out working in aerospace, but decided it wasn't a fit. When she heard there was a job opening at TOMS, she jumped on it. She loved the company and wanted to work there. Then she brought on Vi. "FIDM Students help other FIDM Students out," she said. Ann works in retail marketing at TOMS, creating incentives for retail spaces to help push sell-through. She does visual merchandising, as well. "FIDM helped me to be nimble, and think on my feet."

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Just Accepted Graphic Design Student Transferring From Orange Coast College



Name: Courtney Glowacz

Age: 20

Hometown: I grew up in Trabuco Canyon, CA and now reside in Huntington Beach.

Previous college/work: I started working at 16, after I left high school early with the CHSPE, which is an equivalent to the GED. I was an assistant manager at a retail clothing store and an intern at a record label by the time I was 17. During my internship, I was able to work with all departments but always favored working with the Creative Director. I attended Orange Coast College for one semester before deciding I wanted to go to a more focused school.

FIDM MajorGraphic Design

FIDM Campus and Start Date: Los Angeles, October 2015

Admissions Advisor: Susan Pope

How did your advisor help with the process? From the get go I connected with Susan. She was so fun to work with and I never left with any questions unanswered. She's very upfront which I found was so comforting. I was nervous about the entrance project but she even got me to use Photoshop after not using it for years. I plan on staying connected with her even after my time at FIDM.

Tell us a bit about yourself. I didn't always know I wanted to study Graphic Design. It dawned on me a few months ago because I've always loved making websites, designing logos, and other aspects of design. I love playing music (bass and guitar), taking photos, and exploring new places. I'm vegan, so finding new places to eat at is always fun too. One of my absolutely favorite things is going to concerts and shows.

What are your proudest accomplishments so far? My proudest accomplishment so far is how I have never let anything get in the way of my dreams. When I want something, I go out and do anything it takes to get it. When I was 15, I had my dad driving me around to interview different bands in LA and OC for my music blog. When I was 17, I was working backstage at concerts and the youngest intern at the record label. At work, I've always been put into managing positions even though I'm usually younger than everyone on staff. I guess what I'm trying to get at is that I never let age or inexperience deter me. I take pride in being a hard worker and giving it my all.

What made FIDM right for you? The first thing I did when I realized I wanted to go to school to study Graphic Design was to contact any designers or creative directors I knew. They all suggested going to a more major-focused school which is one of my favorite things about FIDM. Location is another thing for me. Being in the heart of LA gives you constant inspiration and opportunities. The last thing is that I love being around other people following their dreams. It's so motivating which I why I'm so excited to get to know everyone at FIDM. If you see me on campus this October come say hi.

Describe your entrance project. My entrance project was to design a logo, magazine ad, bags to use in stores, and a catalog cover for a company I could make up or for one that already exists. I decided to create a company called World Classic, which was vegan, eco-friendly apparel that donated a portion of their proceeds to a different foundation or charity each month to promote global awareness. I also had to describe the target demographic and come up with a slogan which was 'Thank you for saving the planet." It was so much fun doing this project.

What are your career goals? My long term career goal is to become a creative/art director for a record label or magazine.

What do you expect to learn at FIDM? I plan to learn so much, from real world experience to being well educated in computer programs I'll use in my career. With all the opportunities FIDM provides us the sky is truly the limit.



Just Accepted Student Is Transferring to FIDM to Pursue Her Goals of Becoming a Graphic Designer



Name: Daniella Chila

Age: 20

Hometown: Newport Beach, California

Previous College: University of Kansas

Major: Graphic Design

Campus and Start Date: Los Angeles Campus, Fall 2015

Admissions Advisor: Shirley McDonald

How did your advisor help with the admissions process? If it wasn't for Shirley, I would not have been as successful as I was throughout the application process. She really was such a great support system and helped me jump through every hoop that came my way.

Tell us about yourself. My favorite things to do are play guitar, explore new places, draw, photography, and I love to eat. I am inspired by the presentation of food and I’m constantly trying to find new restaurants to try.

What is your proudest accomplishment? Aside from getting into FIDM, earning an internship in Madrid, Spain. After crazy back and forth Skype sessions with a company in a foreign country, I received the opportunity to intern in Madrid for a PR company called Open Ideas this upcoming summer.

What made FIDM right for you? Leaving The University of Kansas was a very hard decision for me to make, but I decided that FIDM was the best place for me because of the opportunities. As a student pursuing a career in Graphic Design, FIDM is the place that will make sure I have full knowledge in that field being that it is a design school. This will give me a leg up from students at a other colleges pursuing the same degree. I love the idea of being surrounded by peers who want the same outcome as me and professors who have already accomplished the things I wish to succeed in one day.

Tell us about your entrance project. I designed a retail store that sells contemporary women’s clothes. I was asked to design a catalog cover, an advertisement, and a shopping bag. I used palm trees as my inspiration and used tools like overlay and different photo editors to express my ideas.

What are your career goals? My main career goal is to become a package, logo, and label designer, or work for a company like Google.

What do you expect to learn at FIDM? I expect to learn the hard work it that it takes to be successful in the design world. I cannot wait to become an expert in Photoshop and InDesign and use them to advance in my career.



Meet Social Ambassador Chloe White


Get to know FIDM Social Ambassador Chloe White, a Graphic Design Student at our Los Angeles campus. Follow Chloe on Twitter @FIDM_Chloe for live updates about her life as a student at FIDM. 

Q&A with Chloe: 

Hometown: Williston, Vermont

Describe your style: A little bit of everything! My style used to be a bit more clean-cut and minimalistic, but California weather has brought out my earthy, bohemian side.  

Currently listening to: James Bay and The Kooks.

Favorite brands: Urban Outfitters, Free People, and Anthropologie.

An icon who inspires you: My mother, she's a superhero. 

Favorite place to eat in Los Angeles: There's this amazing new coffee shop called Verve a few blocks from FIDM, it's my favorite! 

Dream job: I would love to work for a blog or a magazine! 

Best advice for FIDM Students: Network with peers, teachers, guest speakers...and take risks!

Los Angeles's best kept secret: It's no secret, but Runyon Canyon is always an awesome hike when I want to get out of the city and be in nature. 

Your FIDM experience in three words: Exciting, unpredictable, and gratifying. 

You know you went to FIDM when: You've gained strength from carrying around your bags and supplies! 

More about Chloe:

I'm a small town girl from Vermont, and I began my journey as a fine artist upon leaving high school. It was during my first year at a traditional art school studying graphic design that I made the decision to chase my dreams from the green mountains to the city of angels. I knew there were great things waiting for me at FIDM; I haven’t been proven wrong, and I’ve had some incredible experiences. While attending school, I balance two part time jobs. I work at an adorable store called Lou & Grey in Old Town Pasadena, and I also work for FIDM giving tours to new and incoming students. In whatever downtime I get, I love to go to coffee shops and hang out, take photos and write for my blog, or spend time with friends at the beach. I love everything from extreme sports to high fashion. I cannot wait to work in a field where I’m completely inspired by new projects and people every single day, and I know that's where my path is heading! 

Connect with Chloe: 

Twitter: @FIDM_Chloe

More about FIDM Social Ambassadors: 

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here



Trendwatch: Emojis Effect on Graphic Design

Obama copy

Are they a universal language that will bring us all together or a form of communication that will end in a world without words? Not sure, but trendspotters at WGSN say that emojis have gone mainstream as the digital age hurtles towards an increasingly visual language. With big brands like Coke, Ikea, President Obama, and McDonald's using self-styled emoticons in advertising, signage, and text campaigns, futurists see a time when simple pictograms will instantly communicate across the globe. Graphic Designers are "responding to the need for clear visual sign-posting," says WGSN with the Flat Design movement—and fewer words.



Art Director at Ad Agency and FIDM Grad Angelique Felice Carrisal Tells Us Which Classes Were Most Valuable To Her


Angelique Felice Carrisal graduated from FIDM in 2010 with a degree in Graphic Design. She's now working as an Art Director at Media Matched, an advertising agency in Albuquerque, New Mexico.

Looking back, which classes at FIDM were most valuable to you? Alex Gardos' Design I and II classes were always the best. I also enjoyed Digital Photography. Motion Graphics from Ryan Nellis is actually what led me to pursue Visual Effects and Animation at NMSU. And it's not a class, but my internship in the Publications Department at FIDM was also key.

How do you feel FIDM prepared you for what you are doing now? FIDM taught be to always be learning, even outside of the classroom. All of that knowledge will escape you if you're not constantly absorbing anything and everything. You absolutely have to keep studying and be on top of the latest trends, or else you'll fall behind.

Tell us a little about yourself: I grew up in what I like to call "The Dirty Southwest." I started
learning the technical side of graphic design at 16 by sneaking into college classes, and got my first internship at 17. I moved to LA to go to FIDM at 18 and completely gave it my all. When I graduated at 19, I felt there was more I could absorb, so I went for my Bachelor's in Visual Effects and Animation. That hard work paid off, because at 23 I got my first full time design job at Albuquerque the Magazine, which led me to my current position at only 24!

How did you find out about FIDM? My cousin was flipping through the school catalog when it was time to start deciding where to go to college. I loved the catalog design and location...then the tour sold me!

How did you decide on your major? It was actually a tough choice between Graphic Design and Digital Media, since I also have a background in multi-media (I have a student Emmy from a PSA I wrote/shot/edited), but I always knew that Graphic Design could take me far if I let it.

Any advice for current FIDM Students? Observe everything, meet everyone, and go everywhere. It will lead you to great places. Also, if you're like me and went to Los Angeles for school, don't waste the great experiences you'll have. My only regret was not enjoying non-school life more. I feel it could have inspired me and helped me with creative blocks.

What is your biggest goal right now? Move back to Los Angeles and have more fun! But, after I spend some time at my current company. I love it here, and they love me! :)

Anything else you’d like to share? Yes. The best advice I ever heard from my first internship. From an employee who taught me to always "raise my worth" in the workplace.



His Goal? Grow From Business Grad into Graphic Design Guru



Name: Chris Finical

Age: 27

Hometown: Mission Viejo, CA

Previous College: ASU, 2010, Bachelor of Science in Business Administration

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA, Spring 2015

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? Shirley was super helpful in giving me the information I needed to make the right decision. She kept me organized and on track through the admissions process. Based upon my conversations with Shirley I feel extremely prepared for my program to start and taking full advantage of what FIDM has to offer.

Tell us a bit about yourself. Mission Viejo is where I have been fortunate enough to call home. It's where I was born and based upon my experiences growing up, Mission Viejo has shaped me into who I am today. I lived in Arizona for about five years, during which time I graduated from Arizona State University's W.P. Carey School of Business. Both of these locations offer awesome weather year-round, something that I took full advantage of by getting outside as much as possible.

If I am not in the ocean, surfing, or free-diving, or hiking my own trail off the beaten path then you can usually find me doing some art or design project. In the past week I have done the following activities: DIY tile coasters, refinished furniture (for the move to FIDM), hiked, snorkeled, skateboarded, surfed, and snowboarded.

What made FIDM right for you? I have always wanted to involve myself within the retail and action sports industry. FIDM gives me the ability to network with the top professionals in those industries and earn an internship to further my experience in the marketing and graphics field. Also, going back to school to further my education, in general, has always been on my mind. Now, after working in sales for over three years and trying to get my foot into the marketing side of the business, I have realized I need to take an alternative approach.

I have always loved drawing and art, but was afraid to make it my career with the risk of losing a passion of mine by making it work. Then it hit me that to get to where I want to be I need to use my artistic talent and will probably have a lot of fun doing so. Earning a degree from FIDM in Graphic Design puts me in an excellent position to be part of a marketing or creative team. A second degree will just separate me that much more from the competition.

Describe your entrance project. For my entrance project, I decided to make my own company, Ground Roots. Ground Roots is a lifestyle brand that is also looking to redefine today's traditional “Board Shops” and help promote other local businesses. A lot of retail stores are very niche oriented and I wanted to make sure that I appealed to a large demographic so I designed my store to not only include my merchandise, but a couple retail areas for small local companies/pop-up shops that would target females.

This gives the local companies a cheap platform to sell their merchandise and instantly grows the appeal of the store to a different demographic. I was able to increase foot traffic by serving an everyday item incorporating a local coffee or juice shop inside the store. I also came up with a logo to put on a bag, a catalog cover, and an advertisement.

What are your career goals? Upon graduating from FIDM, I will have more than three years of sales experience in online marketing and social media. I will be looking to work for a top-rated company while helping them grow their business through graphic design and online marketing. My goal down the road is to be the Creative Director or Marketing Director with a six-figure annual income. The skills and experience I will gain at FIDM will provide me the ability to start my own business on the side where I would help small businesses flourish and grow successfully.

What do you expect to learn at FIDM? I am expecting to learn how to build and code websites. At the same time, I want to really build my skill set when it comes to the Adobe Suite on the graphic design side. Then I will have the ability to build a brand, logo, and advertisements for a business and make sure that the advertisements are linked to the website to be as efficient as possible.



Just Accepted Graphic Design Student is a Graduate of UCLA



Name: Alexander Jimenez

Age: 23

Hometown: Fountain Valley, CA

Previous College: UCLA

FIDM MajorGraphic Design Professional Designation

FIDM Campus and Start Date: Los Angeles, Spring 2015. 

Admissions Advisor: Margaret Berger

How did your advisor help with the process? Margaret was super helpful. She walked me through FIDM's background, many of its programs, and set me up on multiple tours. This was all when I knew nothing about FIDM, but she was able to show me how it was just what I was looking for.

Tell us a bit about yourself. I really like to draw characters, but I have a hard time with backgrounds and setting. Currently, I'm most inspired by Hayao Miyazaki for his animation philosophy, and by the guys who made Avatar and Legend of Korra because they definitely developed their own pan-American-Asian combo style that is top-notch. I like to read a lot; science fiction and fantasy are my favorite genres in fiction, but mostly I read books about design, economics, physics, and geography. 

What are your proudest accomplishments so far? My proudest accomplishment was getting my fraternity to turn up for the 2013 Dance Marathon at UCLA. It was a big deal since we'd never done it before but we ended up with the biggest team and I think we still have the record for most money ever raised by a fraternity at that event, and they still go to it each year, which is even better since I know other guys were inspired to keep it up. That being said, I also got into salads last year, which I personally associate with finally growing up. That's something to be proud of right?

What made FIDM right for you? I can tell FIDM is right for me because it intimidates me. That means there's a lot to accomplish. And I'm a little too competitive in most things, but FIDM seems like the kind of place where it's okay to go overboard.

What are your career goals? I'd like to run my own studio at some point in the future, and preferably before I'm old and wrinkly. As of right now there are just way too many cool things that I've seen and read about but don't know how to do yet that my short time priority is to learn, no matter what I'm doing. 

What do you expect to learn at FIDM? Just about anything that comes my way. If I had to pick some priorities I'd really like to learn how to sew, improve my digital painting, and get into web design.




Just Accepted Graphic Design Student Is UCLA Graduate



Name: Alexander Jimenez

Age: 23

Hometown: Fountain Valley, CA

Previous College: UCLA

FIDM Major: Graphic Design Professional Designation

FIDM Campus and Start Date: Los Angeles, Spring 2015. 

Admissions Advisor: Margaret Berger

How did your advisor help with the process? Margaret was super helpful. She walked me through FIDM's background, many of its programs, and set me up on multiple tours. This was all when I knew nothing about FIDM, but she was able to show me how it was just what I was looking for.

Tell us a bit about yourself. I really like to draw characters, but I have a hard time with backgrounds and setting. Currently, I'm most inspired by Hayao Miyazaki for his animation philosophy, and by the guys who made Avatar and Legend of Korra because they definitely developed their own pan-American-Asian combo style that is top-notch. I like to read a lot; science fiction and fantasy are my favorite genres in fiction, but mostly I read books about design, economics, physics, and geography. 

What are your proudest accomplishments so far? My proudest accomplishment was getting my fraternity to turn up for the 2013 Dance Marathon at UCLA. It was a big deal since we'd never done it before but we ended up with the biggest team and I think we still have the record for most money ever raised by a fraternity at that event, and they still go to it each year, which is even better since I know other guys were inspired to keep it up. That being said, I also got into salads last year, which I personally associate with finally growing up. That's something to be proud of right?

What made FIDM right for you? I can tell FIDM is right for me because it intimidates me. That means there's a lot to accomplish. And I'm a little too competitive in most things, but FIDM seems like the kind of place where it's okay to go overboard.

What are your career goals? I'd like to run my own studio at some point in the future, and preferably before I'm old and wrinkly. As of right now there are just way too many cool things that I've seen and read about but don't know how to do yet that my short time priority is to learn, no matter what I'm doing. 

What do you expect to learn at FIDM? Just about anything that comes my way. If I had to pick some priorities I'd really like to learn how to sew, improve my digital painting, and get into web design.



Just Accepted Graphic Design Student Has a Master's Degree



Name: Marsadez Troupe

Age: 26

Hometown: Los Angeles, CA

Previous College: CSU, Fresno University of La Verne

FIDM Major: Graphic Design

FIDM Campus/Start Date: Los Angeles, CA April, 2015

Admission Advisor: Cathy Chambers

How did your advisor help with the process? Cathy was a tremendous help throughout my admission process. She answered all of my questions and made sure I was on track with my project and admissions materials. Also, Cathy made sure she was available (even during the holiday vacation), to give me feedback on my project. In many ways, Cathy was a great motivation as she ensured me she as there to help me through everything, even after my acceptance. She is truly a wonderful person with great insight and much inspiration.

Tell us a bit about yourself. I am a young woman that continues to strive with great ambition, and to succeed in everything I do. I was always the girl to help everyone. Due to my kind nature, I was told by countless people that I should become a therapist. So shortly after I graduated from high school and began attending CSU, Fresno, where I decided to major in Psychology. Four years later, upon my graduation, I began the Marriage and Family Therapy program at the University of La Verne.

I love the therapeutic process and helping others, but I realized I was I was not in love with the career. Helping my clients through Art Therapy helped me find myself, and unleashed my passions within myself. When I received my Master of Science in Marriage and Family Therapy, I decided to indulge myself creativity and apply to FIDM. I felt as if I was doing something for myself for once in my life. I am the type of woman that appreciate the creativity and inspirations of life.

I enjoy reading, poetry, drawing, scrapbooking, collecting and learning about sneakers/urban street-wear, admiring fashion, enjoying music, watching movies, astronomy, outdoor activities, sports, and pretty much anything that catches my interest. In hopes that I could be someone's else inspiration, I hope I can inspire others to follow their dreams, no matter the barriers they face or the obstacles they must climb through.

What are your proudest accomplishments so far? My proudest accomplishment is being a young African American woman, who isn't afraid to chase my dreams. Before the age of 25, I received two degrees. Now at the age of 26, I am not afraid to further my accomplishments at FIDM.

What made FIDM right for you? FIDM is the perfect fit for me because it allows me to unleash my creative abilities. I will be able to accomplish all my lifelong dreams through FIDM. I can enjoy many of the majors revolving around fashion. Most of all, the energy here at FIDM is inviting, everyone here is helpful, and I am able to get hands-on experience from instructors within the industry.

Describe your entrance project. My entrance project was created around a luxurious speciality retail store that I'd like to open in the near future. My project was divided into three parts: I described in great detail my luxurious specialty retail store and clientele, creating the slogan, "Mercy Me Lavish," and I created the store's catalog cover with a sleek photo of Kanye West. I also created a magazine ad of three black and white photos of Erykah Badu in Givenchy with stylish typography.

What are your career goals? I aspire to become a knowledgeable graphic designer within the fashion industry. Furthermore, I would like to possibly own my fashion line specializing in high fashion urban street-wear. Moreover, my ultimate career goal is to own my specialty retail store. I will be able to utilize my creativity in graphic designing to in-house my own graphic clothing line. To further advance my goals, I wish to also write books tailored to the sneakerhead community and to those who appreciate fashion. With my mindset, I will accomplish any goal I set for myself.

What do you expect to learn at FIDM? Here at FIDM, I expect to learn how to utilize my creative abilities and apply them to the world around me.



Q&A with FIDM Graphic Design Alumna Anne Tran, Visual Graphic Designer at Forever 21


Graphic Design Alumna Anne Tran graduated from FIDM in Winter 2012 and hit the ground running. Currently a Visual Graphic Designer for Forever 21, she gave us a little insight on what she does on a day-to-day basis and offered some great advice to aspiring graphic designers. 

( What does your job entail daily?  

(Tran) "We drive store sales by creating exciting and well-informed visual directives that clearly communicate merchandising strategies." 

Read the full Q&A on the FIDM Digital Arts Blog.



Three Graphic Design Students Are Finalists in NRF Holiday Card Contest


Graphic Design Students Alexander Sales Rivera, Emily Cooper, and Lilyan Urbanczuk (pictured with Karla Maldonado, Elizabeth Poteracki, and Amanda Villa who you'll learn more about below) were all awarded as finalists in the NRF's Holiday Card Contest and will be traveling to New York in January for "Retail's Big Show." The winning design will be mailed to more than 20,000 NRF members worldwide, along with their photo and college information featured on their winning card. 


And in other NRF/FIDM news, a team of Business Management Students - Karla Maldonado, Elizabeth Poteracki, and Amanda Villa (pictured below) - made it to the second round of judging in the national NRF Student Challenge. For an entire semester, they worked to create a product idea and prepare a 10-page business plan, along with a 90-second video presentation to convince the CEO of a U.S. retailer of their choice how and why their product should be brought to market.



Graphic Design Alumni Works for a Big Ad Agency and Thrives with Her Own Design Empire

Name: Erin Rose Opperman
What inspired you to pursue a career in fashion and attend FIDM?
Before attending FIDM, I had received my degree in Fine Art with a concentration in Photography from Sonoma State University. I was there from the time I was 18 until I was 23. It was a great experience, but it didn't leave me feeling prepared to conquer my goals. But I was so young, I'm not sure I knew what my goals were yet. I was 27 when I made the decision to go to FIDM for my second degree. I knew I needed to approach college differently than I had my first time around. I did my research and FIDM was the clear choice. It was a school that taught more that broad-based learning, and cold facts. It offered guidance and resources. FIDM gives its students access to every skill, asset, and advantage they could possibly need to build a successful career. I think the school's relationship with fashion was an added bonus for me and an incredibly fascinating niche to be immersed in. 

How did FIDM prepare you for the work you are currently doing?

FIDM has a pretty fast-paced curriculum. They keep you on your toes. You learn to be agile and quick within your craft and economical with your time. FIDM also does a great job of encouraging networking. I believe so much of being successful comes from meeting the right people and being in the right place.

And then of course, having the skills to back it up.
How did you become a designer at The Engine is Red?
Funny you should ask. Before attending FIDM, I was bartending to make ends meet. A fancy new nightclub was opening and a creative agency (The Engine is Red) had been brought in to create and manage the brand, from the logo all the way down to the staff casting. I met the Engine team because they helped me get a bartending job. We stayed in touch and four years, three jobs, and one degree later they gave me the job I have (and love) today. It was kismet!
What are some of your responsibilities as a full time graphic designer? What does a typical day look like?
That's a tough one. I do a lot of things. Of course, I design. But there's a lot that goes along with that. There's a great deal of research and learning that goes into each project, as well as sketching, brainstorming, meeting, discussing, revising, and so on. And then there's the nitty gritty of actually producing things and creating deliverables.
But, one of the things I love most about my job is that there isn't really a typical day. Every project is different. Every challenge requires its own approach. Some days are incredibly fast-paced and demanding. Other days I get to lose myself in the work of making something great. Problem solving is the only real consistency. I spend every day solving problems, large and small. It's a labor of love and I'm lucky to truly love what I do. 
How is your business going? Tell us about what you do, why you started your own on the side project and how it's coming along! 
It's going great! Erin Rose Creative is my the umbrella name by which I do all of my freelance work (although it's developed into a bit of a lifestyle brand of it's own). I actually started Erin Rose Creative before I began working at The Engine. I was between jobs and I didn't want to go back to work anywhere unless it was the perfect fit. So, I took all the first steps. I set up a home office, made a logo, printed business cards, and started hitting social media with a vengeance. I went to networking events, luncheons, parties, openings. I was the perfect social butterfly. And it totally paid off! I was quickly able to support myself this way, designing brands and ads for small businesses, as well as and shooting photos for local lifestyle brands.
When the opportunity arose to work at the Engine, I knew it was too good to miss out. I am pressed to learn and grow at The Engine in ways that I'm not when I work alone. But the gratification of running my own business and working directly with my own clients was too good to let go! So, I've toned down the pro-active marketing and I've become a little more selective about new work. While working full-time in-house and then booking freelance clients on the side can be a bit consuming, I'm pretty insatiable. I can't imagine doing it any other way.
What were some challenges you came across starting your own freelance business? What are some advantages (personally and professionally) in having your own projects to pursue?
I think the hardest part was learning the ins and outs of actually running a business. Not just executing the business on the day-to-day, but creating a sustainable business into the future. This meant figuring out fair rates (for both me and my clients), understanding taxes, billing, payment plans, writing contracts, etc. I'm a very creative person, so sometimes the nitty-gritty stuff feels unbearable. 
For me, having my own projects is imperative. I'm always coming up with new ideas and things to try. When you spend all day creating things with other people in mind, you can sometimes feel like you're slipping away from yourself. Those personal projects are what remind me of who I am. That keeps my focused and inspired, which is important to every bit of work I do. 
What are some of your proudest accomplishments so far?
Working at the full-time at an amazing ad agency like The Engine is a big landmark in my career. And on a personal note, I'm excited about where my photography has taken me recently. I'm really growing as a photographer and I'm eager to see where it takes me next. It's funny how you can surprise yourself in that way.
Do you have any advice for new students wanting to get their foot in the door in the graphic design industry?
I do. Although, I don't think it's any different that advice I would give a student looking to get their door in any industry:
+ Work hard. Really hard. Work harder than you've ever worked before, and then work some more. There's no magic recipe. You're going to have to work. It will make you better, make you stronger, and people will respect you more.
+ Be good at what you do. This will not come overnight. Be unrelenting. Practice, observe, learn, and grow and then never stop.
+ Be nice. To everyone. It will be hard. Do it anyway. Make people like you so much they want to help you.
+ Never be afraid to put yourself out there. You truly have nothing to lose.
Erin Rose Opperman will be at the FIDM SF Open House on November 15 sharing her experiences at FIDM and more on how she has grown as a creative in the industry. 



SF Graphic Design Alumna Wins YES TO Competition

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Recent FIDM Graphic Design Alumna Jenay Valencia is the winner of a competition to design packaging for a limited edition line of  YES TO beauty wipes inspired by beauty vlogger Ingrid Nilsen. The vibrant packs of wipes will be distributed to 20,000 stores nationally in October.

In a project that brought the real world into the classroom, students from Jeanne Thomas's SF Graphic Design class met with YES TO CEO Joy Chen and beauty vlogger Nilsen, and presented several ideas for the bestselling beauty product.


"The entire experience was awesome," says winner Jenay. "It was amazing to work with an actual client, and see how my design grew and evolved with each review... Designing is what I love to do and winning this competition is confirmation that I'm doing what I was meant for."

Join us for a Launch Party on Wednesday, October 15, 11:00 to noon, in the FIDM SF Library. Twenty-four lucky guests will take home the beautiful new packages before they hit the stores. RSVP to if you are not a current FIDM Student.

To watch go here:

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long video:



Alumni Spotlight: Graphic Design Graduate Candace Peoples

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Name: Candace Peoples
How did you first get into website design/publication design/graphic design?
My freshman year of high school, I took a class called Computer Applications. My teacher at the time, who has become a great friend of mine, showed an interest in the work I was submitting for class assignments. She asked me if I'd ever considered graphic design. I had not; I told her I wanted to be a child psychologist. (Crazy, huh? Who was I?) She introduced me to the Future Business Leaders of America Club where I competed in events like Desktop Publishing, Computer Applications, Spreadsheet Applications, and Electronic Career Portfolio. Since my freshman year, I joined the Yearbook Staff as Layout Editor and continued to take computer classes. My teacher, Mrs. Seiler, is one of the most remarkable and influential people I've met. What a feeling, to have someone see something naturally within you and believe thoroughly in your potential. I thank her endlessly for that. 
What made you want to study Graphic Design at FIDM? 
I thought it would be a great choice to leave the midwest. I had my sights set on either the East or West coasts. I initially heard about FIDM from an old friend who wanted to study Merchandise Product Development. I researched FIDM a little more and to be quite honest, it was the FIDMDigitalArtsBlog that sold me. You can ask a few graphics graduates who'd been featured on the blog. I said hello to a couple of them! 
What was the most valuable piece of information you learned during your education at FIDM?
I've had my share of lessons about the importance of time management. I've also learned how great it was to be involved. I had a great experience as a member of and President of the AIGA Red Dot Student Group and as Art Director of FIDM MODE Magazine for the upcoming issue. The most valuable piece of information for me, however, I just learned recently when speaking to a friend at Graduation. She was giving advice to incoming graphic design students and she said, "Don't think too much outside of the box. Start inside of the box and work your way out." We ended up having a conversation about it right after, and the "Oh my goodness, that's some great advice!" light bulb went on.  
What are some of your proudest FIDM (or non FIDM) accomplishments? 
I absolutely loved Art Directing the latest issue of FIDM MODE. It was a pleasure to work with everyone involved. If there is anything I have to say about the publication is that there is so much potential for the future of that magazine as a representation of all of the talents and gifts, right here at FIDM. Man, I am proud talking about it right now. There was so much I was able to see and create; unfortunately, not all of it could be published but it was still a great experience. Everyone who was apart of the process of creating the magazine from its generation to it being published is important. Thank you for this platform. 
Now that you have graduated and earned your degree, where do you work/what do you do?
I am currently freelancing, but still on the search for full-time work. I was interning briefly at Annex Magazine, but I will be transitioning into the Art Director position within the next few months. 
What is your dream job or ultimate goal?
This questions awakes a tad bit of fear in me because I don't exactly know yet. I foresee art directing to be something that I enjoy very much, and I really love creative collaboration. I just want to design great things. To be fair, I do imagine myself living in New York City having the design time of my life. I just want to do what feels good, and I want people to feel something (which doesn't always have to be good) when they see what I do. 
What inspires you to create?
Culture, really. Whether we want to believe it or not, everything we do as creatives sends messages. We can let the artist in ourselves say "I was compelled to paint this" or "I was feeling this way, so I created that" - there is still a message there. As a designer, we design with intent. There is always a purpose. We are mediums, ourselves. I think that is probably what fascinates me the most about design is how much we control or influence the world around us with the things we create or the messages we send.  
How would you describe your style?
Hmm. Fun. Sometimes trendy. Fresh. Engaging. I like color but I love black and white - especially in photography. Typography is also my #1 everything. 
Current favorite font?
My handwriting, ha! (Seriously, though). I started a Tumblr blog where I just post quotes and sayings with my own handwriting called Sometimes I post things I've written, but mostly little sayings, lyrics, words or whatever comes to mind. I just love handwriting in general. It's my favorite!
Has your education at FIDM helped prepare you for the work you are doing?
Absolutely. For now. 
Do you have advice for incoming students?
Be patient with yourself. One of my favorite writers and a remarkable woman to know, her name is Nayyirah Waheed, wrote about allowing yourself to mature in your craft and taking care of your creative health. Do that. Open yourself to the possibilities of growth without chaining yourself to the expectations of what your gift should look like. It will manifest. You will get there. 
Be sure to check out Candace's Websites: 
See a few snaps from her portfolio below: 



Trendwatch: Graphic Designers Reinvent Movie Studio Logos

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Six animated logos for entertainment industry production companies are featured in a New York Times roundup of creative screen logos—the less-than-a-minute sequences that play between the major studio logo and film title in a movie's opening credits. Not to be outdone by the major studios "powerful production companies and financiers have increasingly followed suit with elaborate cinematic logos of their own," says the Times. Featured logos include: Skydance, Jerry Bruckheimer, Seth Rogen's Point Grey Pictures, and more.

The FIDM Graphic Design program offers an Entertainment Industry option.



Graphic Design Grad Gives Back to Organizations He's Passionate About


Graphic Design Graduate Michael Nguyen has volunteered countless hours for organizations such as the Orange County German Shepherd Rescue, YouTube artist Tiffany Alvord, and the Asian Pacific Festival. "I feel so lucky to have been given an amazing education at FIDM and want to share my talents with those in need, he says.

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Visit Michael's Facebook Page to learn more about his work. 

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FIDM Graphic Design Grads’ Stormtrooper Art Featured in “Legion” Star Wars Exhibition this Weekend


Celebrate “Star Wars” Day in  Los Angeles this weekend at the “Legion”  exhibition featuring artists’ unique interpretation of Stormtrooper helmets, including works by FIDM Graphic Design Alumni Eric Acasio and Danny Osterman.

Lucasfilm invited artists at Disney Consumer Products, where Acasio is currently a graphic designer, along with designers from snowboarder/skater headgear manufacturer NEFF, where Osterman is a graphic designer, and other guest artists to participate.

“Artists have sliced, melted, warped, ossified, pickled and otherwise completely re-imagined the classic trooper bucket,” describers Mashable writer Chris Taylor about the exhibition, which runs from Friday, May 2, to Sunday, May 4, at the Robert Vargas gallery in Los Angeles.

Osterman tells FIDM that his participation in Legion– the launch of which coincides with J.J. Abrams’ seventh “Star Wars” film cast announcement – has been like fulfilling a childhood dream for him.

“It feels amazing,” says Osterman who mentioned that the “Star Wars” films were part of his childhood. “Having your artwork seen is so hard now with social media platforms being so saturated. Being able to get that extra push from NEFF is exactly what I needed to be on a main stage and I couldn’t be happier. I’m hoping it will open the doors to new opportunities in the art world.”

He adds, “I learned so much and owe so much to FIDM and the faculty. It helped mold me to be what I am today.”

Osterman’s classmate Acasio, who was serendipitously invited for the same design opportunity, was equally thrilled.

“I’ve been a big fan of Star Wars ever since I was a kid. Every wrapping paper tube was a ‘light saber’ and I used to recreate the Death Star trench scenes when I kid,” says Acasio, adding:

“I’ve never had work on display at this type of scale before. There are so many talented creatives in this show so it’s a little intimidating, I’m just glad to be a part of it,” says Acasio. “I never have really worked on toys/sculptures before and it really is an awesome feeling taking on another medium, but I did get to incorporate some graphic design into it, too. Also knowing that one of my FIDM classmates in this show too… how awesome is that?”

See a sample of Legion’s Stormtrooper art on the FIDM Digital Arts Blog, our site dedicated to graphic design and digital media. Image above: "Star Wars" Stormtrooper interpretive art by FIDM Graphic Design Alumnus, Danny Osterman, currently a graphic designer at NEFF.



Just Accepted Graphic Design Student Taking Self-Taught Passion to New Levels



Full Name: Kameron Goldman

Age: 17

Hometown: Eastvale, CA

Current Year: Senior

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA Campus, July 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan really made it easier than I thought. She's a very positive and uplifting person and she made me feel very confident going through the admissions process. I feel lucky to have had a great adviser. Susan is absolutely amazing!

Tell us a bit about yourself. I'm a pretty chill person, very laid back. I've been into graphic design and photography for a few years now. I taught myself how to use Photoshop. I like going out and taking my own photos, especially if I have someone to model for me. I like putting together projects for people because it makes me feel accomplished as a designer. I'm really into music as well. If I'm not out with friends or taking pictures I'm in my room with my guitar. 

What are your proudest accomplishments so far? My proudest accomplishment was being accepted into FIDM. I was so happy when the director shook my hand and welcomed me in.

What made FIDM right for you? FIDM's reputation really drew me in. I loved seeing all the different success stories and accomplished alumni. I figured one day that'll be me.

Describe your entrance project. For my entrance project I created a retail store called Midknight. I created the logo, a magazine cover, and the catalog cover all on Photoshop and Illustrator. For the magazine cover I had one of my friends model for me and I used the picture to create a realistic magazine cover. 

What are your career goals? My goals are to either work at or own a successful design company. I want to create something people will remember for a long time.

What do you expect to learn at FIDM? I expect to enhance my skills in designing and learn how to make things that will really amaze people.



Trendwatch: New Stock Image Collection Makes It Better for Women

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Getty Images, the prominent stock photo agency, has teamed with to launch a collection of 2,500 images that feature women in strong, leadership roles reports Buzzfeed. The "Lean In Collection" is inspired by Facebook COO Sheryl Sandberg's bestselling book of the same name. Getty editors hope to help change the world by promoting images of women who are defining their lives. "The most important thing for us," explained Getty spokesperson Pam Grossman, was that the woman in the photos "was the protagonist of her own story; they all should feel like the hero of their own image."

photo credit: Getty Images



FIDM Instructor's L.A. Fashion Magazine Launches Spring Issue

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The latest issue of Los Angeles Fashion Magazine features an interview with FIDM Grad and up-and-coming designer Alejandro Ortega. FIDM Graphic Design Instructor Randy Dunbar, editor-in-chief and creative director of the print and online magazine, is keeping the FIDM network busy. He also collaborated with former student Sara Berkes on editorial and current instructor Nino Via on photography. Randy, who teaches publication design, has been Art Director at Aspen Magazine, and a designer at Health, Self, and Muscle & Fitness among others.

photo of FIDM Grad Alejandro Ortega by Nino Via



Graphic Design Student Wins Industry Award and $1,000


Congratulations to SF Graphic Design Student Tiffany Matthews who recently placed third in an ICMAD (Independent Cosmetic Manufacturers and Distributors) competition. Her ZING! Ginseng Body Wash concept and packaging design earned her $1,000 prize. She will be flown to southern California for the awards dinner, along with the other winners, and will tour Murad, Ole Henriksen, and Jouer Cosmetics. 



OC Graphic Design Students Create a T-Shirt to Raise Money For Victims of Typhoon Haiyan


On November 8, 2013, more th an 6,241 lives were lost in the strongest typhoon to ever hit the Philippines. OC Graphic Design Students Natasha Levy and Andrea Celis wanted to help with the relief efforts so they designed a t-shirt that says, "We are stronger than nature." The shirt, available in sizes S through XXL, is available in the FIDM Store on all campuses and online. All proceeds are going directly to CARE to help rebuild the Haiyan area.



Iconic Graphic Designer Loves L.A.

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Deborah Sussman, the designer who gave Los Angeles its bright, modern looks for the 1984 Olympics, is the subject of a graphic design gallery show called, "Deborah Sussman Loves L.A." The show at the WUHO Gallery, curated by designer Barbara Bestor, captures the giddy thread that runs through her 60-year career—LACMA brochures, Hollywood Bowl programs, a Rolling Stones stage design, toys for Hasbro. You name it, the 82-year old has designed it. Exhibit runs till January 19th; to plan a visit.

photo credit: New York Times



FIDM Faculty Member Kevin Reagan Is Grammy Award Winning Graphic Designer


Grammy Award-winning Graphic Designer Kevin Reagan has been on the faculty at FIDM since 2005. The music industry veteran has designed covers for artists like Madonna, Dixie Chicks, and Foo Fighters. He recently authored the art book Alex Steinweiss: The Inventor of the Modern Album Cover, published by Taschen. Learn more.



Just Accepted Graphic Design Student Has a Degree in Sociology From UC Irvine



Full Name: Stephanie Kim

Age: 22

Hometown: Irvine, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA, January 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I graduated from UC Irvine in 2012, with a degree in Sociology, but I definitely found a passion for using my creative abilities in a working environment since graduating school. One of the biggest things I'd love to check off my bucket list is traveling the world. Traveling is definitely a great passion of mine, so working somewhere in Europe for a bit would be a dream (though nothing can replace SoCal in my heart). I'm a huge fan of outdoor activities and going to a good happy hour with friends.

What are your proudest accomplishments so far? Making the decision to study abroad in Paris. It changed my life and made me the person I am today.

What made FIDM right for you? Everything FIDM had to offer appealed to me. From small sized classes to all the attention and assistance I got from my wonderful advisor and to the present opportunities to expand my network in the Fashion and Entertainment industry, I knew FIDM was the perfect choice.

Describe your entrance project. I created a concept for an imaginary store, including customers I wanted to target, the vision I wanted to create within my store, a slogan, etc. From there, I had to create a magazine ad, a catalog cover, and a design to be printed on my store's shopping bag. I love all things with a modern rustic flavor, so I used inspiration from weddings blogs in terms of decor and color scheme to help me with my project.

What are your career goals? The dream is to be able to go into either branding or advertising/marketing to create fashion campaigns. I want to be able to do what I love and utilize my skills into a successful career.

What do you expect to learn at FIDM? I expect to learn the necessary skills it takes to translate a vision I see in my head onto a computer.  



FIDM Graphic Design Student Wins National Retail Federation's Holiday Design Contest


We recently told you about the National Retail Federation's Holiday Design Contest, which included four finalists from FIDM, and are happy to announce the winner: Patrick Lee, a Graphic Design major from FIDM who is studying the Entertainment Emphasis. As one of the three winners, he will receive a $1,000 cash prize and a trip to New York in January for NRF's Big Show.

Patrick's design will be produced and sent to thousands of NRF members. An honorable mention was given to FIDM Student Sara Berkes.



FIDM Students Participate in The National Retail Federation's Holiday Card Contest


The 10 finalists for the National Retail Federation Holiday Card Design Contest include the work of four FIDM Students: Merchandise Product Development major Isaac Bevere (three designs) and Graphic Design Students Eileen Gano (two designs), Sara Berkes, and Patrick Lee (design pictured above). More than 130 designs were entered.

Facebook users may vote for up to three times per day through November 1, 2013. The top three winners chosen will receive $1,000 and a trip to New York to attend NRF's Big Show in January. In addition, their name, photo, and college name will be on the back of the card, which will be sent to over 10,000 NRF members worldwide. 

Vote for your favorite design at NRF on Campus' Facebook Page.



Just Accepted Students Are Three Brothers Who Will Start FIDM This Fall


In October, three brothers -- Jeff, Kevin, and Victor (pictured left to right) -- will begin their careers at FIDM's Los Angeles campus. With the help of Admissions Advisor Margaret Berger, the Southern California natives are pursuing their dreams of working together on a clothing line.

Name: Jeffrey Colon, 22

Hometown: Moreno Valley, CA

FIDM Major: Merchandise Marketing

Tell us a bit about yourself. A good night for me is spending time with the people I care about the most: my friends and family. I have always enjoyed going to the movies and watching live music and have only recently begun catching some live comedy shows; that's been a lot of fun.

What made FIDM right for you? Attending FIDM was a clear cut choice. It really is a perfect fit for what my brothers and I have planned for the future. A focused, specialized and quality education with ties to the industry is what sold the school for me. FIDM will prime us for success.

What are your career goals? My career goals are ambitious. I aim to create and run, in tandem with my brothers, our own successful clothing line, store and overall brand of fashion. We'll stop at nothing short of doing just that.


Name: Victor Alexander, 19

FIDM Major: Graphic Design

Tell us a bit about yourself. I indulge in skateboarding, photography, and the vast world that is art. Usually I'll find inspiration from involving myself with such things and express myself through fashion. If I'm not reading a publication, scavenging the internet for music, or enjoying a film, I'm probably sleeping.

What made FIDM right for you? FIDM is in the heart of Downtown LA, which is exactly where I want to be at this point in my life. The college is directly correlated with the fashion industry, which is very reassuring. I see it as the perfect environment for me to tailor my future (no pun intended).

What are your career goals? Launch a private label, obtain a retail location, and dabble around in freelance.


Name: Kevin Colon, 19

FIDM Major: Merchandise Product Development

Tell us a bit about yourself. Skateboarding, music, and designing.

What made FIDM right for you? I knew the school was right for me since my first high school field trip as a freshman. I knew unique schools like these were hard to come by, especially with the amount of respect and credibility the school has built. The college had a positive and creative environment that I knew I would naturally fit in.

What are your career goals? I plan to create an independent private menswear label w/ my brothers along with other fashion related endeavors.



Just Accepted Graphic Design Student Transfers to FIDM From SFSU to Pursue Design



Full Name: Micah Bradshaw

Age: 21

Hometown: Dana Point, CA

FIDM Major: Graphic Design

Previous College: SFSU

FIDM Campus and Start Date: Orange County, October 2013

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself. I have always loved the ocean and what is has to offer. I have been surfing since I was little and after so many years it has given me so much inspiration and taught me that possibilities are endless out there. Soccer has been my passion my entire life until recent injuries got in the way of me continuing to play. Whenever I have free time, you can find me at the beach hanging out with friends and family or you can catch me out in the water paddling in on a few.

What are your proudest accomplishments so far? My most recent is getting into FIDM, which I am very stoked about. Another great accomplishment of mine is making SFSU Soccer team, but unfortunately it was getting in the way of my education so I had excuse myself from the program.

What made FIDM right for you? I believe FIDM will teach me the skills and experiences needed to be my own designer and move on with my career in Graphic Design. Being surrounded by other students with the same mind set in design will not only create more opportunities, but help me grow to further create and be inspired.

Describe your entrance project. I had to create a company and describe its customers and describe the demographics of the customer as well. I also had to create a slogan, an advertisement, and a catalogue for this clothing company. Luckily my friends and I have already started a clothing company called SEAW33D. so I worked off of that to get the project rolling.

What are your career goals? I would like to eventually design for a firm, as well as continue designing for the clothing company my friends and I have already started a few years back called SEAW33D.

What do you expect to learn at FIDM? I expect to learn what I need to further my skills and knowledge of graphic design and learn what it takes to be successful in this industry.

Photo credit: Jared Sislin Photography



Map For Burning Man Designed by FIDM's Graphic Design & VisComm Dept. Coordinator


San Francisco-based Graphic Design and Visual Communications Coordinator Lisa Hoffman has been designing maps for Burning Man (the famed countercultural arts festival in Nevada's Black Rock Desert) for the last 12 years. This year, up to 68,000 attendees will be invited to play Cult of the Hat, a game designed by Lisa and embedded into the official map. CNET has a full report on the map.



Just Accepted Graphic Design Student Follows His Passion For the Arts



Full Name: Cory Morinishi

Age: 22

Hometown: Cypress, CA

Current year in school: Senior in College

FIDM Major: Graphic Design

FIDM Campus and Start Date: Los Angeles, October 2013

Admissions Advisor: Susan Pope. She's the most encouraging, helpful, and supportive woman you will ever meet.

Tell us a bit about yourself. Graphic Design has always been my passion. Back in high school, I printed T-shirts out of my garage and released my own brand named Enryo. Graphic Design has continued to be my favorite hobby along with playing instruments, basketball, volleyball, golf, skiing, bodyboarding, and photography.

But when I was applying to colleges, I was accepted into University of California, Riverside as a Biology major with an interest in pre-medical studies. Coming from a family working within the medical field, academics was always positively reinforced, so naturally, I initially wanted to become a physician. However, after my third year, I decided to take the leap and pursue my true passion, which ultimately was not biology.

Despite the difficult transition, I gradually built my portfolio at Golden West College before getting accepted into FIDM's Graphic Design program. I am currently working at a design start-up company, Ahava Design, where I both design and screen-print T-shirts. I aspire to develop my brand further and eventually release it to a wider spectrum of consumers.

What are your proudest accomplishments so far? Because I am the only person in my family with a strong passion for the arts, I have found that being confident in my own career aspirations and paving my own path has been my most significant accomplishment. When I was still at UC Riverside, I was unsure about whether or not I should make the big transition from Biology to Graphic Design, but by accepting the challenge, I feel that life has opened many doors for me. As a result, I have learned that in order to live a happy and fulfilling life, it's important to allow your passions - and not your desired income or status - to fuel your life's work.

What made FIDM right for you? From my years at UC Riverside, I remember sitting in my Biology and Organic Chemistry lectures, pretending I was taking notes on my laptop when I was actually doing graphics for leisure and for friends. My fascination with T-shirt design, which had really grown at the time, eventually drew me to FIDM, which has a specific emphasis on Graphic Design for apparel. FIDM's connections within the surf and skate industries are also unparalleled and they would help me develop my vision for my future work.

Describe your entrance project. I thought it would be a good opportunity to create a real-life application for my entrance project, so I further developed Enryo, the brand I began in high school. I made a catalog cover, a magazine ad, and shopping bags, which feature my logo and aesthetic that I envision for my company, which is a hybrid between surfwear and streetwear that represents individuals with an urban active lifestyle. Along with the surf-to-street lifestyle, Enryo designs maintain Christian themes and values ingeniously embedded in contemporary designs, with proceeds used to support missionaries around the world.

What are your career goals? Upon graduation from FIDM, I would hope to have started an internship with a company from which I would acquire on the job experience related to Graphic Design in the apparel industry or entertainment industry. I would also hope to have continued working with Ahava, developing my skills, and using my education at FIDM to successfully launch my own brand and line of apparel, specifically within the action sports industry.

What do you expect to learn at FIDM? I expect to learn anything and everything that will help me succeed and follow my passion.



Q&A With FIDM Valedictorian and Graphic Design Graduate Angelica Villegas


The blog recently interviewed the 2013 FIDM Valedictorian and Graphic Design Graduate Angelica Villegas. 

As former president of FIDM’s AIGA student group, The Red Dot, Villegas was a highly involved student during her time at FIDM. Aside from The Red Dot, she was an intern in FIDM’s Publications Department, a contributor to the FIDM Tumblr, a participant in MODE magazine, a guest speaker at many FIDM Open Houses, and held a leadership position during FIDM’s Student Showcase in 2012. 

"It is with profound honor and pride that I no longer identify us as just the designers and creative professionals of tomorrow, but as the designers and creative professionals of today. We are game-changers. We are innovators. We are visionaries. We are the Fashion Institute of Design & Merchandising Class of 2013.” - Excerpt from her valedictorian speech.

View the full speech, her design portfolio, and learn more about her by reading the full article on the Blog. 



Geek Gear Gifts for Digital Media and Graphic Design Graduates


The blog recently rounded up their favorite gifts for grads to celebrate our talented Digital Media and Graphic Design graduates. The next generation of filmmakers and graphic designers are preparing to celebrate during FIDM’s Graduation Ceremony this Saturday before they embark on their journey as young professionals in the fields of graphic design and digital media. What better way to celebrate than giving the perfect gift to help start their professional career?

See the Geek Gear Gift Guide for Grads on the FIDMDigitalArts Blog.



Meet the FIDM Outstanding Digital Media & Graphic Design Student Award Nominees


The blog recently interviewed Graphic Design and Digital Media Student of the Year nominees. With FIDM’s Graduation ceremony less than two weeks away, students earning their Graphic Design degree or Digital Media degree are working hard perfect their digital media reels and graphic design portfolios.

Every year, one student from each major at FIDM/Fashion Institute of Design & Merchandising is recognized for their outstanding achievement with outstanding Student of the Year Awards. 

Get to know this year's nominess by reading the full interviews here. 

Image: Student of the Year nominees: Jon Ezell (top-left), Miracle Caoili (top-right), Helen Truong (bottom-left), Jassamine Domino (bottom-right) 

Read more about this topic on the FIDMDigitalArts Blog.



Just Accepted Student Anthony Walker Wins SIGG Water Bottle Design Contest


Name: Anthony Walker

Age: 20

High School Year (Junior, Senior, etc.): Graduated Canandaigua Academy in 2011

Hometown: Canandaigua, New York

Major: Graphic Design

FIDM Campus and Start Date: Los Angeles, Summer

Admissions Advisor: Steve Aaron

Tell us a bit about yourself: I am a really laid back person. I love art and music and am very interested in the apparel industry; I am just trying to make the best for myself.

Previous degrees: Finger Lakes Community College (FLCC) graduating in May, Associates Degree

What are your proudest accomplishments so far? This SIGG contest is by far my proudest accomplishment, along with graduating high school and college.

Tell us about the SIGG contest in which your design was printed on a limited edition SIGG bottle: When I came across the design contest, I jumped right on it. The idea I came up with was to take SIGG's logo and put a little twist on it. I knew that their bottles were all about slowing down the use of plastic water bottles, so in my design I included animals from all around the world. I started with the bottom of the logo with the sea animals at that level, and next through the middle I placed the land animals, and last I placed the flying animals at the top. And the world behind me was a last minute addition because I wanted to make sure that it included the entire world.

What made FIDM right for you? The environment itself, and how connected the instructors will get with their students, and how they are actual professionals out in the industry, it really caught my eye. And then seeing the job placement after graduating from FIDM also was a big pull.

Describe your entrance project: My entrance project is something that I really had fun with. I chose to create my own clothing company, and it is something that I would really like to pursue for my career. I named my clothing company Supernova where it had like a space theme but would also be open to pretty much any designs that would come to my head. So I had to create a shopping bag, magazine ad and catalog cover. And I am actually continuing on with this idea as of now.

What are your career goals? To one day own my own company, hopefully a clothing company. Diamond Supply Co. is one of my biggest inspirations when it comes to my work, it's not really the success of the company or "Nicky Diamonds" himself, but on how much people love his work. Having people love your work or love what you do for a living is a great goal for myself.

What do you expect to learn at FIDM? Hopefully they will help expand my learning to the fullest, and help me make a name for myself. I am very excited and I can not wait to start at FIDM.



FIDM Student Teams Win Cotton Inc. Scholarships

Cotton copy

Three FIDM Student Teams won scholarships in this year’s Cotton University challenge, sponsored by Cotton Inc. Each team of three students was asked to design a product for a particular sport using cotton fabrics that would benefit the athlete. During the 12-week process, students attended workshops on Consumer Research, Cotton Textiles, Finishes and Fibers, while collaborating to design their lines.

Congratulations to FIDM’s three winning teams!

First Place (pictured above): Breanna Broach (Graphic Design), Angelica Villegas (Graphic Design), and Natasha Endrei (Business Management) won $10,000, for Snowboarding designs.  

Second Place: Claire Fulk, Taylor Gregory, and Carrie London won $6,000 for Running designs.

Third Place: Jamie Lawrence, Shannon Maynard, and Amanda Ziegler won $3,000 for Crossfit designs.

To learn more about Cotton University, please visit



FIDM Graphic Design Grad Caitlin Connell Is Creative Coordinator at Universal Pictures

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FIDM Graphic Design Grad Caitlin Connell is a Creative Coordinator at Universal Pictures, a major Hollywood studio. Here is how she turned her education into a career she loves in the entertainment industry.

What was your major?

I graduated in December 2011 with a degree in Graphic Design/Entertainment option.

How did you find your job?

Nonie Hillier, my Career Advisor, helped me make the contact at Universal. I interned in this department as a student and it took some time but I always wanted to go back to Creative Services, as a full time employee.

What does the job entail?

We split up all the films in my department, so I am in charge of all our Catalog and Amblin properties—about 80 properties. I retouch film images and approve/give art direction  for incoming product, asset distribution, and product photography. I work under great bosses and am learning so much!

How did FIDM's program prepare you?

The Graphic Design program prepared me in  many ways. It taught me all the programs I need to know in this industry. I use Photoshop, Illustrator, Keynote on a daily basis. I am constantly working on different films so it definitely taught me how to deal with the pressure of deadlines. My instructors Steve Reaves and Kevin Reagan inspired me to work really hard and always do better when I was ready to give up. 



Business of Fashion Interviews Magazine Art Director, Design Legend Fabien Baron


The Business of Fashion recently interviewed famous art director Fabien Baron, whose work has probably influenced you if you’ve read the fashion glossies over the course of the past 20 years. 

Considered a modern-day icon whose design aesthetic has influenced the high fashion publishing industry at large, Baron has designed for Italian and French Vogue, served as creative director of Harper’s Bazaar and is currently the editorial director of Interview magazine. Baron is one of many art directors whose work is discussed in FIDM's  Graphic Design program in classes like Publication Design.

Read the full interview here.

Image: Harper’s Bazaar cover designed under the creative direction of famous art director, Fabien Baron.

Read more about this topic on the FIDMDigitalArts Blog.



Graphic Design Alumnus Continues to Inspire Others After Passing Away From Rare Cancer


Billings, Montana native Ryan Eaton (pictured with brothers Dusty, left, and Dallas, right) passed away in February from synovial sarcoma, a rare soft-tissue cancer, but continues to inspire others thanks to an idea he had when applying to to FIDM's Graphic Design program: a t-shirt business called United Luv

After attending FIDM, Ryan began to work on a business plan for the line with his brother Dallas, but life took a sudden turn. After being diagnosed with cancer in 2011, and enduring multiple rounds of chemotherapy and radiation, he realized that something as simple as an iPad could connect patients with family and friends and provide a much needed distraction. Ryan's family went ahead and produced the t-shirts and today, sales from United Luv and other donations are going toward providing iPads for patients in need.

Ryan's mother Vicki Eaton told the Billings Gazette: "Obviously our hearts are broken, but this is helping to mend them by giving back and through the amazing support we've gotten from the community already."



Industrywatch: New Fashion Glossy Goes Totally Online

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Never Underdressed, a startup fashion magazine out of the UK, is being touted as the first full-on glossy to bypass print and go directly to the web. Starting with a multi-million dollar investment and a staff of 14 including former Elle and Vogue digital editors, what sets this concept apart is the lack of a brand name—and the fact that all of its content will be freshly created for multiple electronic platforms including mobile.

As editor Carrie Tyler, former digital director of Elle UK explains to Fashionista: "Magazine brands save their best content for print, while their websites are given little budget or full time staff to fully develop creative, engaging and unique content."



FIDM Graphic Design Grad Bri Emery at Grove Event

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FIDM Graphic Design Grad Bri Emery of Designlovefest will be hosting a promotional event at the Splendid store at the Grove on Saturday, April 13th, 2 to 4pm. The store is offering free sips and snacks, a photobooth by Smilebooth, bouquets and hair accessories—and 20% off. Drop in on Saturday and say hi to Bri!



Signal Snowboards Partners With FIDM on Snowboard Deck Design Challenge

Signal Snowboards
Signal Snowboards recently partnered with FIDM on a contest calling Graphic Design Students to design snowboard decks. The winning designs will be produced by Signal Snowboards and featured at the FIDM 2013 DEBUT Runway Show next month.

Congratulations to the winners: Anthony Rodriguez, Henson Garcia, Jade Mclain, Joe Macri, Jon Ezell (winning design, top right), Kelsi Calahoun, Krislyn Perez, Patrick Pin-Tsung Lee, Quinn Palmer (winning design, top left), Angelica Villegas, and Regina Gomez.



London’s EDGE Tradeshow Reveals Macabre Themes and Tattoo Inspired Graphic Design Trends for Spring/Summer ‘13

London’s Edge tradeshow highlights the latest trends in graphics and prints for the goth, punk and skateboarding markets, featuring both emerging and established action sports and lifestyle brands. Delivering details to us from across the ocean was leading trend forecast and analysis company Stylesight, who recently reported their findings for Spring/Summer 2013. Read more about this graphic design trend and more on the FIDMDigitalArts Blog.

Above: 1 Gypsy 4 men’s T-shirt (left) and Mirror men’s T-shirt by Liquorbrand // 2 VM Roses Crew T-shirt by Sullen Clothing // 3 Dead Dancer women’s tattoo tee by 2K2BT // 4 Graphic T-shirts designed by FIDM Graphic Design Alumnus Danny Osterman

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Faculty Focus: The Remarkable Expressions of Age in Illustrations by FIDM Graphic Design Instructor and Fine Artist William Fogg


Whether the portrait emanates a maniacal grimace or a serene expression, FIDM Graphic Design Instructor William Fogg’s mesmerizing fine art will have you second-guessing whether you’re gazing into a photo or a drawing. Read more about Fogg’s remarkable portraits on the FIDMDigitalArts Blog.

Eight Rad Fashion Video Lookbooks for Brands We Love

Luxury fashion brands have been using online videos as a marketing tool for some time now, and we are excited to see a rise in fashion video lookbooks among leading surf/skate/action sports brands as well. In the past year alone, Vimeo has welcomed brands like Hippy Tree, SOCIETY Clothing, and OBEY for our digital media inspiration.

We rounded up eight examples of fashion video lookbooks we love for brands we admire, including JewelMint’s Spring 2013 Lookbook, which was conceptualized and animated by FIDM Digital Media Alumna Diana Arana, a motion graphics designer/editor at leading online fashion company Beachmint.

Watch seven more exciting fashion brand video lookbooks on the FIDMDigitalArts Blog.




Download "Oscar Red Carpet" Bingo Cards and Specialty E-vites by the Firm Behind The Acclaimed Academy Award® Winners' Envelope

Academy-award-evites-designed-by-marc-friedland first spoke with art director and founder of the Los Angeles-based eponymous Marc Friedland Couture Communications about the future of graphic design in 2011. At the time, Marc Friedland had become the first graphic designer ever charged with the exciting task of customizing the Academy Award® winners’ envelopes. Today, Friedland’s role with the Academy of Motion Picture Arts and Sciences has extended beyond the winners’ envelopes to include a complete wardrobe of social communications, as well as the Oscar Collection by Marc Friedland exclusively for Evite Postmark, and some fun Oscars Red Carpet Bingo Cards available for free download. Read more on the FIDMDigitalArts Blog here.

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Free Downloads: Wallpapers Inspired by Academy Awards' Red Carpet Looks


With the opening of the 21st Annual Art of Motion Picture Costume Design at FIDM Museum & Galleries featuring all of the Academy Award® nominated costumes, we can’t help but be excited for Hollywood’s biggest night of the year happening this weekend.

We've designed some free wallpaper downloads  inspired by red carpet looks from last year’s Academy Awards ceremony, complimented by the Oscar Wilde quote that captures the spirit of our amazing student body, "one can never be overdressed or overeducated."

Download free wallpapers inspired by Academy Awards' Red Carpet Looks on the FIDMDigitalArts Blog here.

Trend Watch: Sweet Retro Packaging Design Elements Will Have You Craving Confections this Year

It’s pretty common for confectionary packaging to offer decadent designs as tasty as the treats they house, and we love the fair share of retro design pieces spotted at The International Sweets and Biscuits Fair (ISM) by leading fashion trend forecast and analysis company, Stylesight.

Grasphic Design Trend:  Sweet Nostalgia


Above: 1 Willa’s Shortbread packaging designed by Anderson Design Group (image via The Dieline) // 2 Valentine’s Day chocolate wrapper by Love vs. Design (which is available to download for free here) // 3 Chacha confection packaging concepts by FIDM Graphic DesignAlumnus Jayson Cainguitan // 4 “Chocolates with Attitude” specialty chocolate gift packaging byBessermachen Design Studio // 5 Confectionary packaging by Mr. Stanley // Red Ganache Lovebugs specialty chocolates by John & Kira’s

Read about this graphic design trend and more on the FIDMDigitalArts Blog.





Just Accepted Graphic Design Student Is a Motocross Racer Turned Designer



Full Name: Dillon Schehr

Age: 19

Hometown: San Clemente, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA Campus Spring 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. I grew up in the small beach town of San Clemente, California and started out at a young age of racing motocross and pursuing that as my career. After many years of racing and numerous injuries, I decided to take a different path in life and follow my other passion of becoming a graphic designer for a top clothing or action sports company.

What are your proudest accomplishments so far? I would have to say one of my proudest accomplishments, so far, is when I qualified for a national out in Ponca City, Oklahoma.

What made FIDM right for you? For me FIDM fits just right. I didn’t want to take the path of going to a community college and just getting my AA and transferring, but I wanted to pursue the career I've always wanted to in Graphic Design.

Describe your entrance project. For my entrance project I designed a type of snowboard that was made out of special materials and shaped like no other snowboard on the market. 

What are your career goals? To first graduate from FIDM and after get a job in the motocross industry designing motocross gear that is unique and like nothing else out there.

What do you expect to learn at FIDM? I want to learn and know everything about graphic design so I can take my knowledge from FIDM and pursue my career with the help of FIDM, family, and friends.



FIDM Graphic Design Alumna Bianca Lowkeen Is a Fashion Photographer

Above: Fashion photography by FIDM Graphic Design Alumna for Bianca Lowkeen.

Photographer and graphic designer Bianca Lowkeen has been a busy freelancer since graduating with a Graphic Design degree from FIDM. Since graduating in June 2009, Lowkeen has worked as a graphic designer for nonprofit organization What a Pair; as a photo assistant, retoucher and photo shoot project manager for leading action sports brand Volcom; and as a digital painter and retoucher for video game company Yoostar (where she worked alongside FIDM Digital Media Alumni Ryan Sommerville and Andrew Persing). 

At her most recent job as an in-house photographer at contemporary women’s fashion brand ANGL, Lowkeen quickly took on additional creative responsibilities. Read more about Bianca on the FIDMDigitalArts Blog.

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Videos of the Week including Disney’s Innovative “Paperman” Animated Short, a Flipbook Take on Gangnam Style, “World War Z” Super Bowl Spot and More

Catch up on your pop culture news in online videos you may have missed last week, from Disney’s ground-breaking Academy Award-nominated short, “Paperman” to the chilling “World War Z” Super Bowl spot.

Above: Walt Disney Animation Studios debuted its Academy Award-nominated short film “Paperman” online, which Wired writer Graeme McMillan suggests, could be indicative of the future of animation with its blend of hand-drawn and computer-generated imagery. It’s six and a half minutes of Disney Animation at its best with a touching storyline, set in a minimalist black and white mid-century New York that will convince you of its hand-drawn authenticity. Watch our other videos of the week on the FIDMDigitalArts Blog.

Trend Watch: Stylesight Notes Quirky Characters in Prints and Graphics at the BRIGHT F/W 13 Streetwear Trade Show

European streetwear brands are taking on cartoonish characters reminiscent of those seen in ’90s Nicktoons animated series like “Doug,” “The Ren & Stimpy Show,” and “Rugrats” for Fall/Winter 2013. Leading trend forecast and analysis company Stylesight visited Berlin for the 16th annual BRIGHT trade show featuring more than 300 skateboarding, streetwear and action sports brands to take note of upcoming prints and graphic design trends.

Stylesight noted “Quirky Characters” as an upcoming graphic design trend in its BRIGHT Prints & Graphics F/W 13 report stating “character tees are given a humorous and artistic look.”


Above: 1 Men’s graphic tee concept for Toby Clothing by FIDM Graphic Design Alumnus Justin Hellwig // 2 Bananadap T-shirt concept by FIDM Graphic Design Alumnus Josh Mandap // 3 Astro – White T-shirt by Dephect // 4 IC Backbone T-shirt by Billionaire Boys Club // 5 Sody Surf T-Shirt – White by Stussy //  6 “Sombrero Toast” Women Scoop Neck Tee by Cleptomanicx


Read about this graphic design trend and more on the FIDMDigitalArts Blog.



Superbowl Countdown: Our Seven Picks for Most Inspiring NFL Motion Graphics Spots

 Above: “NFL Total Access” by Capacity

While most of our digital media posts are dedicated to topics like theatrical and video game advertising, short films and motion graphics, we can’t overlook the enticing visual graphics that dominate the sports marketing industry.

We’ve dedicated this week to sports marketing in anticipation for Superbowl Sunday, including this round-up of the best NFL motion graphics, title graphics and digital media spots.

For sports graphics enthusiasts, Graphics Mafia is a great site for your visual inspiration, founded by creative director and 2D/3D animator Brian McCauley.

“A lot of people get into sports motion graphics as stepping stone to other types of digital media, which is great, but I want everyone to know that you can make a great career out of sports motion graphics,” says McCauley in an interview with “Just like any career, with passion and discipline you can truly create great art.”

Watch the rest of our picks for the best NFL motion graphics, including McCauley’s sports graphics reel on the FIDMDigitalArts Blog.

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Trend Watch: Varsity Lettering, Pocket Details, and Pattern Infills Spotted in Athletic-Inspired Casual and Streetwear Apparel


Above: 1 Small Check Pocket Tee by Huf // 2 Metallic Paisley Boxy Tank by Brothers Stret Luxri, owned by FIDM Graphic Design Student Joshua Lirio // 3 Win T-shirt (back) by Password Athletics, owned byFIDM Alumnus Miguel Urias// 4 Supreme/Champion® Parka (back) // 5 Stussy+80 Tee by Stussy 

With Superbowl Sunday approaching this weekend, it’s no wonder that athletic-inspired apparel graphics are catching our attention this week for Tuesday’s Trend Watch. From streetwear brands to men’s casual wear labels, design elements that hint at traditional sports uniforms are dominant.

Leading fashion trend forecasting and analysis service WGSN cites “super-minimal typography and bold numbers” in simple colorways as key design elements for men’s casualwear, street and denim brands.

“Moving away from multicolored and pictorial influences, designs are simple, referencing the classic varsity style for single color typographic designs,” states Alice Clarkson of WGSN.

Check out more examples about this athletic-inspired streetwear trend and more on the FIDMDigitalArts Blog.

Four Vintage-Inspired Superbowl Sunday Graphic Designs: Typographic Posters, Unique Tailgate Invites & More

As much as we love the slick on-screen animations and motion graphics that dominate the visual landscape of Superbowl Sunday, these vintage-inspired graphic design pieces caught our attention for their unique, organic qualities.

Above:  Custom “San Francisco 49ers” and “Baltimore Ravens” Typographic Posters by August Park Creative

Check out the other four vintage-inspired Superbowl graphics on the FIDMDigitalArts Blog.




Geek Gear: Check out Valentine's Day Gift Ideas for Film Makers and Graphic Designers


When it comes to Valentine’s Day for the digital media or graphic design enthusiast in your life, forget the flowers. We’ve rounded up some design-y gear worthy of typography lovers and aspiring film makers’ approval.

Above1 “I Love Typography a-z” T-shirt by // 2 Lorem Epsom necklace by Plastique // 3  “Celebrate Order” CMYK Pop Art Poster Series For the Modern Graphic Designer by Neue Modern Press via Etsy // 4  2013 POLAROID Camera Illustrated Desk Calendar via Etsy // 5  Love Story: The ’60s poster by // 6 Pewter Film Strip charm via Etsy // 7  Big Lebowski throw pillow designed by Ale Giorgini and Stormwalking throw pillow designed by Gareth Payne via Society6 // 8 You + Me = Really Good Films venn diagram card via Etsy

For more inspiring graphic design and digital media inspiration, visit the FIDMDigitalArts Blog.

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Seven Inspiring Motion Graphic Infographic Short Films that Educate and Entertain

Educate the Heart

By digital media and motion graphics artist Giant Ant.
On the Topic of:  Emotional and social skills-conscious education for the Dalai Lama Centre.
Fact you might not know: A study of more than 270,000 students found that social and emotional learning programs strengthened overall attitudes and behavior and led to an increase in academic scores by 11 percent.

We are witnessing the rise of compelling animated infographics, videos that translate complicated facts and figures into digestible, visually compelling short films using motion graphics and digital media.

By editing fluid visuals seamlessly with powerful music and sounds in short films, motion graphics artists are skilled at our capturing our attention long enough to learn something new. compiled seven amazing videos for your digital media inspiration, including the one posted above.

Watch six more inspiring motion graphics short films on the FIDMDigitalArts Blog.

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