Six animated logos for entertainment industry production companies are featured in a New York Times roundup of creative screen logos—the less-than-a-minute sequences that play between the major studio logo and film title in a movie's opening credits. Not to be outdone by the major studios "powerful production companies and financiers have increasingly followed suit with elaborate cinematic logos of their own," says the Times. Featured logos include: Skydance, Jerry Bruckheimer, Seth Rogen's Point Grey Pictures, and more.
The FIDM Graphic Design program offers an Entertainment Industry option.
Graphic Design Graduate Michael Nguyen has volunteered countless hours for organizations such as the Orange County German Shepherd Rescue, YouTube artist Tiffany Alvord, and the Asian Pacific Festival. "I feel so lucky to have been given an amazing education at FIDM and want to share my talents with those in need, he says.
Visit Michael's Facebook Page to learn more about his work.
Celebrate “Star Wars” Day in Los Angeles this weekend at the “Legion” exhibition featuring artists’ unique interpretation of Stormtrooper helmets, including works by FIDM Graphic Design Alumni Eric Acasio and Danny Osterman.
Lucasfilm invited artists at Disney Consumer Products, where Acasio is currently a graphic designer, along with designers from snowboarder/skater headgear manufacturer NEFF, where Osterman is a graphic designer, and other guest artists to participate.
“Artists have sliced, melted, warped, ossified, pickled and otherwise completely re-imagined the classic trooper bucket,” describers Mashable writer Chris Taylor about the exhibition, which runs from Friday, May 2, to Sunday, May 4, at the Robert Vargas gallery in Los Angeles.
Osterman tells FIDM that his participation in Legion– the launch of which coincides with J.J. Abrams’ seventh “Star Wars” film cast announcement – has been like fulfilling a childhood dream for him.
“It feels amazing,” says Osterman who mentioned that the “Star Wars” films were part of his childhood. “Having your artwork seen is so hard now with social media platforms being so saturated. Being able to get that extra push from NEFF is exactly what I needed to be on a main stage and I couldn’t be happier. I’m hoping it will open the doors to new opportunities in the art world.”
He adds, “I learned so much and owe so much to FIDM and the faculty. It helped mold me to be what I am today.”
Osterman’s classmate Acasio, who was serendipitously invited for the same design opportunity, was equally thrilled.
“I’ve been a big fan of Star Wars ever since I was a kid. Every wrapping paper tube was a ‘light saber’ and I used to recreate the Death Star trench scenes when I kid,” says Acasio, adding:
“I’ve never had work on display at this type of scale before. There are so many talented creatives in this show so it’s a little intimidating, I’m just glad to be a part of it,” says Acasio. “I never have really worked on toys/sculptures before and it really is an awesome feeling taking on another medium, but I did get to incorporate some graphic design into it, too. Also knowing that one of my FIDM classmates in this show too… how awesome is that?”
See a sample of Legion’s Stormtrooper art on the FIDM Digital Arts Blog, our site dedicated to graphic design and digital media. Image above: "Star Wars" Stormtrooper interpretive art by FIDM Graphic Design Alumnus, Danny Osterman, currently a graphic designer at NEFF.
Full Name: Kameron Goldman
Hometown: Eastvale, CA
Current Year: Senior
FIDM Major: Graphic Design
FIDM Campus and Start Date: LA Campus, July 2014
Admissions Advisor: Susan Pope
How did your advisor help with the process? Susan really made it easier than I thought. She's a very positive and uplifting person and she made me feel very confident going through the admissions process. I feel lucky to have had a great adviser. Susan is absolutely amazing!
Tell us a bit about yourself. I'm a pretty chill person, very laid back. I've been into graphic design and photography for a few years now. I taught myself how to use Photoshop. I like going out and taking my own photos, especially if I have someone to model for me. I like putting together projects for people because it makes me feel accomplished as a designer. I'm really into music as well. If I'm not out with friends or taking pictures I'm in my room with my guitar.
What are your proudest accomplishments so far? My proudest accomplishment was being accepted into FIDM. I was so happy when the director shook my hand and welcomed me in.
What made FIDM right for you? FIDM's reputation really drew me in. I loved seeing all the different success stories and accomplished alumni. I figured one day that'll be me.
Describe your entrance project. For my entrance project I created a retail store called Midknight. I created the logo, a magazine cover, and the catalog cover all on Photoshop and Illustrator. For the magazine cover I had one of my friends model for me and I used the picture to create a realistic magazine cover.
What are your career goals? My goals are to either work at or own a successful design company. I want to create something people will remember for a long time.
What do you expect to learn at FIDM? I expect to enhance my skills in designing and learn how to make things that will really amaze people.
Getty Images, the prominent stock photo agency, has teamed with LeanIn.org to launch a collection of 2,500 images that feature women in strong, leadership roles reports Buzzfeed. The "Lean In Collection" is inspired by Facebook COO Sheryl Sandberg's bestselling book of the same name. Getty editors hope to help change the world by promoting images of women who are defining their lives. "The most important thing for us," explained Getty spokesperson Pam Grossman, was that the woman in the photos "was the protagonist of her own story; they all should feel like the hero of their own image."
photo credit: Getty Images
The latest issue of Los Angeles Fashion Magazine features an interview with FIDM Grad and up-and-coming designer Alejandro Ortega. FIDM Graphic Design Instructor Randy Dunbar, editor-in-chief and creative director of the print and online magazine, is keeping the FIDM network busy. He also collaborated with former student Sara Berkes on editorial and current instructor Nino Via on photography. Randy, who teaches publication design, has been Art Director at Aspen Magazine, and a designer at Health, Self, and Muscle & Fitness among others.
photo of FIDM Grad Alejandro Ortega by Nino Via
Congratulations to SF Graphic Design Student Tiffany Matthews who recently placed third in an ICMAD (Independent Cosmetic Manufacturers and Distributors) competition. Her ZING! Ginseng Body Wash concept and packaging design earned her $1,000 prize. She will be flown to southern California for the awards dinner, along with the other winners, and will tour Murad, Ole Henriksen, and Jouer Cosmetics.
On November 8, 2013, more th an 6,241 lives were lost in the strongest typhoon to ever hit the Philippines. OC Graphic Design Students Natasha Levy and Andrea Celis wanted to help with the relief efforts so they designed a t-shirt that says, "We are stronger than nature." The shirt, available in sizes S through XXL, is available in the FIDM Store on all campuses and online. All proceeds are going directly to CARE to help rebuild the Haiyan area.
Deborah Sussman, the designer who gave Los Angeles its bright, modern looks for the 1984 Olympics, is the subject of a graphic design gallery show called, "Deborah Sussman Loves L.A." The show at the WUHO Gallery, curated by designer Barbara Bestor, captures the giddy thread that runs through her 60-year career—LACMA brochures, Hollywood Bowl programs, a Rolling Stones stage design, toys for Hasbro. You name it, the 82-year old has designed it. Exhibit runs till January 19th; to plan a visit.
photo credit: New York Times
Grammy Award-winning Graphic Designer Kevin Reagan has been on the faculty at FIDM since 2005. The music industry veteran has designed covers for artists like Madonna, Dixie Chicks, and Foo Fighters. He recently authored the art book Alex Steinweiss: The Inventor of the Modern Album Cover, published by Taschen. Learn more.
Full Name: Stephanie Kim
Hometown: Irvine, CA
FIDM Major: Graphic Design
FIDM Campus and Start Date: LA, January 2014
Admissions Advisor: Shirley McDonald
Tell us a bit about yourself. I graduated from UC Irvine in 2012, with a degree in Sociology, but I definitely found a passion for using my creative abilities in a working environment since graduating school. One of the biggest things I'd love to check off my bucket list is traveling the world. Traveling is definitely a great passion of mine, so working somewhere in Europe for a bit would be a dream (though nothing can replace SoCal in my heart). I'm a huge fan of outdoor activities and going to a good happy hour with friends.
What are your proudest accomplishments so far? Making the decision to study abroad in Paris. It changed my life and made me the person I am today.
What made FIDM right for you? Everything FIDM had to offer appealed to me. From small sized classes to all the attention and assistance I got from my wonderful advisor and to the present opportunities to expand my network in the Fashion and Entertainment industry, I knew FIDM was the perfect choice.
Describe your entrance project. I created a concept for an imaginary store, including customers I wanted to target, the vision I wanted to create within my store, a slogan, etc. From there, I had to create a magazine ad, a catalog cover, and a design to be printed on my store's shopping bag. I love all things with a modern rustic flavor, so I used inspiration from weddings blogs in terms of decor and color scheme to help me with my project.
What are your career goals? The dream is to be able to go into either branding or advertising/marketing to create fashion campaigns. I want to be able to do what I love and utilize my skills into a successful career.
What do you expect to learn at FIDM? I expect to learn the necessary skills it takes to translate a vision I see in my head onto a computer.
We recently told you about the National Retail Federation's Holiday Design Contest, which included four finalists from FIDM, and are happy to announce the winner: Patrick Lee, a Graphic Design major from FIDM who is studying the Entertainment Emphasis. As one of the three winners, he will receive a $1,000 cash prize and a trip to New York in January for NRF's Big Show.
Patrick's design will be produced and sent to thousands of NRF members. An honorable mention was given to FIDM Student Sara Berkes.
The 10 finalists for the National Retail Federation Holiday Card Design Contest include the work of four FIDM Students: Merchandise Product Development major Isaac Bevere (three designs) and Graphic Design Students Eileen Gano (two designs), Sara Berkes, and Patrick Lee (design pictured above). More than 130 designs were entered.
Facebook users may vote for up to three times per day through November 1, 2013. The top three winners chosen will receive $1,000 and a trip to New York to attend NRF's Big Show in January. In addition, their name, photo, and college name will be on the back of the card, which will be sent to over 10,000 NRF members worldwide.
In October, three brothers -- Jeff, Kevin, and Victor (pictured left to right) -- will begin their careers at FIDM's Los Angeles campus. With the help of Admissions Advisor Margaret Berger, the Southern California natives are pursuing their dreams of working together on a clothing line.
Name: Jeffrey Colon, 22
Hometown: Moreno Valley, CA
FIDM Major: Merchandise Marketing
Tell us a bit about yourself. A good night for me is spending time with the people I care about the most: my friends and family. I have always enjoyed going to the movies and watching live music and have only recently begun catching some live comedy shows; that's been a lot of fun.
What made FIDM right for you? Attending FIDM was a clear cut choice. It really is a perfect fit for what my brothers and I have planned for the future. A focused, specialized and quality education with ties to the industry is what sold the school for me. FIDM will prime us for success.
What are your career goals? My career goals are ambitious. I aim to create and run, in tandem with my brothers, our own successful clothing line, store and overall brand of fashion. We'll stop at nothing short of doing just that.
Name: Victor Alexander, 19
FIDM Major: Graphic Design
Tell us a bit about yourself. I indulge in skateboarding, photography, and the vast world that is art. Usually I'll find inspiration from involving myself with such things and express myself through fashion. If I'm not reading a publication, scavenging the internet for music, or enjoying a film, I'm probably sleeping.
What made FIDM right for you? FIDM is in the heart of Downtown LA, which is exactly where I want to be at this point in my life. The college is directly correlated with the fashion industry, which is very reassuring. I see it as the perfect environment for me to tailor my future (no pun intended).
What are your career goals? Launch a private label, obtain a retail location, and dabble around in freelance.
Name: Kevin Colon, 19
FIDM Major: Merchandise Product Development
Tell us a bit about yourself. Skateboarding, music, and designing.
What made FIDM right for you? I knew the school was right for me since my first high school field trip as a freshman. I knew unique schools like these were hard to come by, especially with the amount of respect and credibility the school has built. The college had a positive and creative environment that I knew I would naturally fit in.
What are your career goals? I plan to create an independent private menswear label w/ my brothers along with other fashion related endeavors.
Full Name: Micah Bradshaw
Hometown: Dana Point, CA
FIDM Major: Graphic Design
Previous College: SFSU
FIDM Campus and Start Date: Orange County, October 2013
Admissions Advisor: Sheryl Lewin
Tell us a bit about yourself. I have always loved the ocean and what is has to offer. I have been surfing since I was little and after so many years it has given me so much inspiration and taught me that possibilities are endless out there. Soccer has been my passion my entire life until recent injuries got in the way of me continuing to play. Whenever I have free time, you can find me at the beach hanging out with friends and family or you can catch me out in the water paddling in on a few.
What are your proudest accomplishments so far? My most recent is getting into FIDM, which I am very stoked about. Another great accomplishment of mine is making SFSU Soccer team, but unfortunately it was getting in the way of my education so I had excuse myself from the program.
What made FIDM right for you? I believe FIDM will teach me the skills and experiences needed to be my own designer and move on with my career in Graphic Design. Being surrounded by other students with the same mind set in design will not only create more opportunities, but help me grow to further create and be inspired.
Describe your entrance project. I had to create a company and describe its customers and describe the demographics of the customer as well. I also had to create a slogan, an advertisement, and a catalogue for this clothing company. Luckily my friends and I have already started a clothing company called SEAW33D. so I worked off of that to get the project rolling.
What are your career goals? I would like to eventually design for a firm, as well as continue designing for the clothing company my friends and I have already started a few years back called SEAW33D.
What do you expect to learn at FIDM? I expect to learn what I need to further my skills and knowledge of graphic design and learn what it takes to be successful in this industry.
Photo credit: Jared Sislin Photography
San Francisco-based Graphic Design and Visual Communications Coordinator Lisa Hoffman has been designing maps for Burning Man (the famed countercultural arts festival in Nevada's Black Rock Desert) for the last 12 years. This year, up to 68,000 attendees will be invited to play Cult of the Hat, a game designed by Lisa and embedded into the official map. CNET has a full report on the map.
Full Name: Cory Morinishi
Hometown: Cypress, CA
Current year in school: Senior in College
FIDM Major: Graphic Design
FIDM Campus and Start Date: Los Angeles, October 2013
Admissions Advisor: Susan Pope. She's the most encouraging, helpful, and supportive woman you will ever meet.
Tell us a bit about yourself. Graphic Design has always been my passion. Back in high school, I printed T-shirts out of my garage and released my own brand named Enryo. Graphic Design has continued to be my favorite hobby along with playing instruments, basketball, volleyball, golf, skiing, bodyboarding, and photography.
But when I was applying to colleges, I was accepted into University of California, Riverside as a Biology major with an interest in pre-medical studies. Coming from a family working within the medical field, academics was always positively reinforced, so naturally, I initially wanted to become a physician. However, after my third year, I decided to take the leap and pursue my true passion, which ultimately was not biology.
Despite the difficult transition, I gradually built my portfolio at Golden West College before getting accepted into FIDM's Graphic Design program. I am currently working at a design start-up company, Ahava Design, where I both design and screen-print T-shirts. I aspire to develop my brand further and eventually release it to a wider spectrum of consumers.
What are your proudest accomplishments so far? Because I am the only person in my family with a strong passion for the arts, I have found that being confident in my own career aspirations and paving my own path has been my most significant accomplishment. When I was still at UC Riverside, I was unsure about whether or not I should make the big transition from Biology to Graphic Design, but by accepting the challenge, I feel that life has opened many doors for me. As a result, I have learned that in order to live a happy and fulfilling life, it's important to allow your passions - and not your desired income or status - to fuel your life's work.
What made FIDM right for you? From my years at UC Riverside, I remember sitting in my Biology and Organic Chemistry lectures, pretending I was taking notes on my laptop when I was actually doing graphics for leisure and for friends. My fascination with T-shirt design, which had really grown at the time, eventually drew me to FIDM, which has a specific emphasis on Graphic Design for apparel. FIDM's connections within the surf and skate industries are also unparalleled and they would help me develop my vision for my future work.
Describe your entrance project. I thought it would be a good opportunity to create a real-life application for my entrance project, so I further developed Enryo, the brand I began in high school. I made a catalog cover, a magazine ad, and shopping bags, which feature my logo and aesthetic that I envision for my company, which is a hybrid between surfwear and streetwear that represents individuals with an urban active lifestyle. Along with the surf-to-street lifestyle, Enryo designs maintain Christian themes and values ingeniously embedded in contemporary designs, with proceeds used to support missionaries around the world.
What are your career goals? Upon graduation from FIDM, I would hope to have started an internship with a company from which I would acquire on the job experience related to Graphic Design in the apparel industry or entertainment industry. I would also hope to have continued working with Ahava, developing my skills, and using my education at FIDM to successfully launch my own brand and line of apparel, specifically within the action sports industry.
What do you expect to learn at FIDM? I expect to learn anything and everything that will help me succeed and follow my passion.
As former president of FIDM’s AIGA student group, The Red Dot, Villegas was a highly involved student during her time at FIDM. Aside from The Red Dot, she was an intern in FIDM’s Publications Department, a contributor to the FIDM Tumblr, a participant in MODE magazine, a guest speaker at many FIDM Open Houses, and held a leadership position during FIDM’s Student Showcase in 2012.
"It is with profound honor and pride that I no longer identify us as just the designers and creative professionals of tomorrow, but as the designers and creative professionals of today. We are game-changers. We are innovators. We are visionaries. We are the Fashion Institute of Design & Merchandising Class of 2013.” - Excerpt from her valedictorian speech.
The FIDMDigitalArts.com blog recently interviewed Graphic Design and Digital Media Student of the Year nominees. With FIDM’s Graduation ceremony less than two weeks away, students earning their Graphic Design degree or Digital Media degree are working hard perfect their digital media reels and graphic design portfolios.
Every year, one student from each major at FIDM/Fashion Institute of Design & Merchandising is recognized for their outstanding achievement with outstanding Student of the Year Awards.
Get to know this year's nominess by reading the full interviews here.
Image: Student of the Year nominees: Jon Ezell (top-left), Miracle Caoili (top-right), Helen Truong (bottom-left), Jassamine Domino (bottom-right)
Name: Anthony Walker
High School Year (Junior, Senior, etc.): Graduated Canandaigua Academy in 2011
Hometown: Canandaigua, New York
Major: Graphic Design
FIDM Campus and Start Date: Los Angeles, Summer
Admissions Advisor: Steve Aaron
Tell us a bit about yourself: I am a really laid back person. I love art and music and am very interested in the apparel industry; I am just trying to make the best for myself.
Previous degrees: Finger Lakes Community College (FLCC) graduating in May, Associates Degree
What are your proudest accomplishments so far? This SIGG contest is by far my proudest accomplishment, along with graduating high school and college.
Tell us about the SIGG contest in which your design was printed on a limited edition SIGG bottle: When I came across the design contest, I jumped right on it. The idea I came up with was to take SIGG's logo and put a little twist on it. I knew that their bottles were all about slowing down the use of plastic water bottles, so in my design I included animals from all around the world. I started with the bottom of the logo with the sea animals at that level, and next through the middle I placed the land animals, and last I placed the flying animals at the top. And the world behind me was a last minute addition because I wanted to make sure that it included the entire world.
What made FIDM right for you? The environment itself, and how connected the instructors will get with their students, and how they are actual professionals out in the industry, it really caught my eye. And then seeing the job placement after graduating from FIDM also was a big pull.
Describe your entrance project: My entrance project is something that I really had fun with. I chose to create my own clothing company, and it is something that I would really like to pursue for my career. I named my clothing company Supernova where it had like a space theme but would also be open to pretty much any designs that would come to my head. So I had to create a shopping bag, magazine ad and catalog cover. And I am actually continuing on with this idea as of now.
What are your career goals? To one day own my own company, hopefully a clothing company. Diamond Supply Co. is one of my biggest inspirations when it comes to my work, it's not really the success of the company or "Nicky Diamonds" himself, but on how much people love his work. Having people love your work or love what you do for a living is a great goal for myself.
What do you expect to learn at FIDM? Hopefully they will help expand my learning to the fullest, and help me make a name for myself. I am very excited and I can not wait to start at FIDM.
Three FIDM Student Teams won scholarships in this year’s Cotton University challenge, sponsored by Cotton Inc. Each team of three students was asked to design a product for a particular sport using cotton fabrics that would benefit the athlete. During the 12-week process, students attended workshops on Consumer Research, Cotton Textiles, Finishes and Fibers, while collaborating to design their lines.
Congratulations to FIDM’s three winning teams!
First Place (pictured above): Breanna Broach (Graphic Design), Angelica Villegas (Graphic Design), and Natasha Endrei (Business Management) won $10,000, for Snowboarding designs.
Second Place: Claire Fulk, Taylor Gregory, and Carrie London won $6,000 for Running designs.
Third Place: Jamie Lawrence, Shannon Maynard, and Amanda Ziegler won $3,000 for Crossfit designs.To learn more about Cotton University, please visit cottonuniversity.org.
FIDM Graphic Design Grad Caitlin Connell is a Creative Coordinator at Universal Pictures, a major Hollywood studio. Here is how she turned her education into a career she loves in the entertainment industry.
What was your major?
I graduated in December 2011 with a degree in Graphic Design/Entertainment option.
How did you find your job?
Nonie Hillier, my Career Advisor, helped me make the contact at Universal. I interned in this department as a student and it took some time but I always wanted to go back to Creative Services, as a full time employee.
What does the job entail?
We split up all the films in my department, so I am in charge of all our Catalog and Amblin properties—about 80 properties. I retouch film images and approve/give art direction for incoming product, asset distribution, and product photography. I work under great bosses and am learning so much!
How did FIDM's program prepare you?
The Graphic Design program prepared me in many ways. It taught me all the programs I need to know in this industry. I use Photoshop, Illustrator, Keynote on a daily basis. I am constantly working on different films so it definitely taught me how to deal with the pressure of deadlines. My instructors Steve Reaves and Kevin Reagan inspired me to work really hard and always do better when I was ready to give up.
Considered a modern-day icon whose design aesthetic has influenced the high fashion publishing industry at large, Baron has designed for Italian and French Vogue, served as creative director of Harper’s Bazaar and is currently the editorial director of Interview magazine. Baron is one of many art directors whose work is discussed in FIDM's Graphic Design program in classes like Publication Design.
Image: Harper’s Bazaar cover designed under the creative direction of famous art director, Fabien Baron.
Billings, Montana native Ryan Eaton (pictured with brothers Dusty, left, and Dallas, right) passed away in February from synovial sarcoma, a rare soft-tissue cancer, but continues to inspire others thanks to an idea he had when applying to to FIDM's Graphic Design program: a t-shirt business called United Luv.
After attending FIDM, Ryan began to work on a business plan for the line with his brother Dallas, but life took a sudden turn. After being diagnosed with cancer in 2011, and enduring multiple rounds of chemotherapy and radiation, he realized that something as simple as an iPad could connect patients with family and friends and provide a much needed distraction. Ryan's family went ahead and produced the t-shirts and today, sales from United Luv and other donations are going toward providing iPads for patients in need.
Ryan's mother Vicki Eaton told the Billings Gazette: "Obviously our hearts are broken, but this is helping to mend them by giving back and through the amazing support we've gotten from the community already."
Never Underdressed, a startup fashion magazine out of the UK, is being touted as the first full-on glossy to bypass print and go directly to the web. Starting with a multi-million dollar investment and a staff of 14 including former Elle and Vogue digital editors, what sets this concept apart is the lack of a brand name—and the fact that all of its content will be freshly created for multiple electronic platforms including mobile.
As editor Carrie Tyler, former digital director of Elle UK explains to Fashionista: "Magazine brands save their best content for print, while their websites are given little budget or full time staff to fully develop creative, engaging and unique content."
FIDM Graphic Design Grad Bri Emery of Designlovefest will be hosting a promotional event at the Splendid store at the Grove on Saturday, April 13th, 2 to 4pm. The store is offering free sips and snacks, a photobooth by Smilebooth, bouquets and hair accessories—and 20% off. Drop in on Saturday and say hi to Bri!
Signal Snowboards recently partnered with FIDM on a contest calling Graphic Design Students to design snowboard decks. The winning designs will be produced by Signal Snowboards and featured at the FIDM 2013 DEBUT Runway Show next month.
Congratulations to the winners: Anthony Rodriguez, Henson Garcia, Jade Mclain, Joe Macri, Jon Ezell (winning design, top right), Kelsi Calahoun, Krislyn Perez, Patrick Pin-Tsung Lee, Quinn Palmer (winning design, top left), Angelica Villegas, and Regina Gomez.
London’s Edge tradeshow highlights the latest trends in graphics and prints for the goth, punk and skateboarding markets, featuring both emerging and established action sports and lifestyle brands. Delivering details to us from across the ocean was leading trend forecast and analysis company Stylesight, who recently reported their findings for Spring/Summer 2013. Read more about this graphic design trend and more on the FIDMDigitalArts Blog.
Above: 1 Gypsy 4 men’s T-shirt (left) and Mirror men’s T-shirt by Liquorbrand // 2 VM Roses Crew T-shirt by Sullen Clothing // 3 Dead Dancer women’s tattoo tee by 2K2BT // 4 Graphic T-shirts designed by FIDM Graphic Design Alumnus Danny Osterman
More headlines from FIDMDigitalArts.com:
Whether the portrait emanates a maniacal grimace or a serene expression, FIDM Graphic Design Instructor William Fogg’s mesmerizing fine art will have you second-guessing whether you’re gazing into a photo or a drawing. Read more about Fogg’s remarkable portraits on the FIDMDigitalArts Blog.
Eight Rad Fashion Video Lookbooks for Brands We Love
Luxury fashion brands have been using online videos as a marketing tool for some time now, and we are excited to see a rise in fashion video lookbooks among leading surf/skate/action sports brands as well. In the past year alone, Vimeo has welcomed brands like Hippy Tree, SOCIETY Clothing, and OBEY for our digital media inspiration.We rounded up eight examples of fashion video lookbooks we love for brands we admire, including JewelMint’s Spring 2013 Lookbook, which was conceptualized and animated by FIDM Digital Media Alumna Diana Arana, a motion graphics designer/editor at leading online fashion company Beachmint.
FIDMDigitalArts.com first spoke with art director and founder of the Los Angeles-based eponymous Marc Friedland Couture Communications about the future of graphic design in 2011. At the time, Marc Friedland had become the first graphic designer ever charged with the exciting task of customizing the Academy Award® winners’ envelopes. Today, Friedland’s role with the Academy of Motion Picture Arts and Sciences has extended beyond the winners’ envelopes to include a complete wardrobe of social communications, as well as the Oscar Collection by Marc Friedland exclusively for Evite Postmark, and some fun Oscars Red Carpet Bingo Cards available for free download. Read more on the FIDMDigitalArts Blog here.
Other headlines from the FIDMDigitalArts Blog:
With the opening of the 21st Annual Art of Motion Picture Costume Design at FIDM Museum & Galleries featuring all of the Academy Award® nominated costumes, we can’t help but be excited for Hollywood’s biggest night of the year happening this weekend.
We've designed some free wallpaper downloads inspired by red carpet looks from last year’s Academy Awards ceremony, complimented by the Oscar Wilde quote that captures the spirit of our amazing student body, "one can never be overdressed or overeducated."
It’s pretty common for confectionary packaging to offer decadent designs as tasty as the treats they house, and we love the fair share of retro design pieces spotted at The International Sweets and Biscuits Fair (ISM) by leading fashion trend forecast and analysis company, Stylesight.
Grasphic Design Trend: Sweet Nostalgia
Above: 1 Willa’s Shortbread packaging designed by Anderson Design Group (image via The Dieline) // 2 Valentine’s Day chocolate wrapper by Love vs. Design (which is available to download for free here) // 3 Chacha confection packaging concepts by FIDM Graphic DesignAlumnus Jayson Cainguitan // 4 “Chocolates with Attitude” specialty chocolate gift packaging byBessermachen Design Studio // 5 Confectionary packaging by Mr. Stanley // Red Ganache Lovebugs specialty chocolates by John & Kira’s
Read about this graphic design trend and more on the FIDMDigitalArts Blog.
Full Name: Dillon Schehr
Hometown: San Clemente, CA
FIDM Major: Graphic Design
FIDM Campus and Start Date: LA Campus Spring 2013
Admissions Advisor: Cathy Chambers
Tell us a bit about yourself. I grew up in the small beach town of San Clemente, California and started out at a young age of racing motocross and pursuing that as my career. After many years of racing and numerous injuries, I decided to take a different path in life and follow my other passion of becoming a graphic designer for a top clothing or action sports company.
What are your proudest accomplishments so far? I would have to say one of my proudest accomplishments, so far, is when I qualified for a national out in Ponca City, Oklahoma.
What made FIDM right for you? For me FIDM fits just right. I didn’t want to take the path of going to a community college and just getting my AA and transferring, but I wanted to pursue the career I've always wanted to in Graphic Design.
Describe your entrance project. For my entrance project I designed a type of snowboard that was made out of special materials and shaped like no other snowboard on the market.
What are your career goals? To first graduate from FIDM and after get a job in the motocross industry designing motocross gear that is unique and like nothing else out there.
What do you expect to learn at FIDM? I want to learn and know everything about graphic design so I can take my knowledge from FIDM and pursue my career with the help of FIDM, family, and friends.
Photographer and graphic designer Bianca Lowkeen has been a busy freelancer since graduating with a Graphic Design degree from FIDM. Since graduating in June 2009, Lowkeen has worked as a graphic designer for nonprofit organization What a Pair; as a photo assistant, retoucher and photo shoot project manager for leading action sports brand Volcom; and as a digital painter and retoucher for video game company Yoostar (where she worked alongside FIDM Digital Media Alumni Ryan Sommerville and Andrew Persing).
At her most recent job as an in-house photographer at contemporary women’s fashion brand ANGL, Lowkeen quickly took on additional creative responsibilities. Read more about Bianca on the FIDMDigitalArts Blog.
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Catch up on your pop culture news in online videos you may have missed last week, from Disney’s ground-breaking Academy Award-nominated short, “Paperman” to the chilling “World War Z” Super Bowl spot.
Above: Walt Disney Animation Studios debuted its Academy Award-nominated short film “Paperman” online, which Wired writer Graeme McMillan suggests, could be indicative of the future of animation with its blend of hand-drawn and computer-generated imagery. It’s six and a half minutes of Disney Animation at its best with a touching storyline, set in a minimalist black and white mid-century New York that will convince you of its hand-drawn authenticity. Watch our other videos of the week on the FIDMDigitalArts Blog.
European streetwear brands are taking on cartoonish characters reminiscent of those seen in ’90s Nicktoons animated series like “Doug,” “The Ren & Stimpy Show,” and “Rugrats” for Fall/Winter 2013. Leading trend forecast and analysis company Stylesight visited Berlin for the 16th annual BRIGHT trade show featuring more than 300 skateboarding, streetwear and action sports brands to take note of upcoming prints and graphic design trends.
Stylesight noted “Quirky Characters” as an upcoming graphic design trend in its BRIGHT Prints & Graphics F/W 13 report stating “character tees are given a humorous and artistic look.”
Above: 1 Men’s graphic tee concept for Toby Clothing by FIDM Graphic Design Alumnus Justin Hellwig // 2 Bananadap T-shirt concept by FIDM Graphic Design Alumnus Josh Mandap // 3 Astro – White T-shirt by Dephect // 4 IC Backbone T-shirt by Billionaire Boys Club // 5 Sody Surf T-Shirt – White by Stussy // 6 “Sombrero Toast” Women Scoop Neck Tee by Cleptomanicx
Read about this graphic design trend and more on the FIDMDigitalArts Blog.
Above: “NFL Total Access” by Capacity
While most of our digital media posts are dedicated to topics like theatrical and video game advertising, short films and motion graphics, we can’t overlook the enticing visual graphics that dominate the sports marketing industry.
We’ve dedicated this week to sports marketing in anticipation for Superbowl Sunday, including this round-up of the best NFL motion graphics, title graphics and digital media spots.
“A lot of people get into sports motion graphics as stepping stone to other types of digital media, which is great, but I want everyone to know that you can make a great career out of sports motion graphics,” says McCauley in an interview with FIDMDigitalArts.com. “Just like any career, with passion and discipline you can truly create great art.”
Watch the rest of our picks for the best NFL motion graphics, including McCauley’s sports graphics reel on the FIDMDigitalArts Blog.
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Trend Watch: Varsity Lettering, Pocket Details, and Pattern Infills Spotted in Athletic-Inspired Casual and Streetwear Apparel
Above: 1 Small Check Pocket Tee by Huf // 2 Metallic Paisley Boxy Tank by Brothers Stret Luxri, owned by FIDM Graphic Design Student Joshua Lirio // 3 Win T-shirt (back) by Password Athletics, owned byFIDM Alumnus Miguel Urias// 4 Supreme/Champion® Parka (back) // 5 Stussy+80 Tee by Stussy
With Superbowl Sunday approaching this weekend, it’s no wonder that athletic-inspired apparel graphics are catching our attention this week for Tuesday’s Trend Watch. From streetwear brands to men’s casual wear labels, design elements that hint at traditional sports uniforms are dominant.
Leading fashion trend forecasting and analysis service WGSN cites “super-minimal typography and bold numbers” in simple colorways as key design elements for men’s casualwear, street and denim brands.
“Moving away from multicolored and pictorial influences, designs are simple, referencing the classic varsity style for single color typographic designs,” states Alice Clarkson of WGSN.
Check out more examples about this athletic-inspired streetwear trend and more on the FIDMDigitalArts Blog.
Four Vintage-Inspired Superbowl Sunday Graphic Designs: Typographic Posters, Unique Tailgate Invites & More
As much as we love the slick on-screen animations and motion graphics that dominate the visual landscape of Superbowl Sunday, these vintage-inspired graphic design pieces caught our attention for their unique, organic qualities.
Above: Custom “San Francisco 49ers” and “Baltimore Ravens” Typographic Posters by August Park Creative
Check out the other four vintage-inspired Superbowl graphics on the FIDMDigitalArts Blog.
When it comes to Valentine’s Day for the digital media or graphic design enthusiast in your life, forget the flowers. We’ve rounded up some design-y gear worthy of typography lovers and aspiring film makers’ approval.
Above: 1 “I Love Typography a-z” T-shirt by TypographyShop.com // 2 Lorem Epsom necklace by Plastique // 3 “Celebrate Order” CMYK Pop Art Poster Series For the Modern Graphic Designer by Neue Modern Press via Etsy // 4 2013 POLAROID Camera Illustrated Desk Calendar via Etsy // 5 Love Story: The ’60s poster by TypographyShop.com // 6 Pewter Film Strip charm via Etsy // 7 Big Lebowski throw pillow designed by Ale Giorgini and Stormwalking throw pillow designed by Gareth Payne via Society6 // 8 You + Me = Really Good Films venn diagram card via Etsy
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Educate the Heart
By digital media and motion
graphics artist Giant Ant.
On the Topic of: Emotional and social skills-conscious education for the Dalai Lama Centre.
Fact you might not know: A study of more than 270,000 students found that social and emotional learning programs strengthened overall attitudes and behavior and led to an increase in academic scores by 11 percent.
We are witnessing the rise of compelling animated infographics, videos that translate complicated facts and figures into digestible, visually compelling short films using motion graphics and digital media.
By editing fluid visuals seamlessly with powerful music and sounds in short films, motion graphics artists are skilled at our capturing our attention long enough to learn something new. FIDMDigitalArts.com compiled seven amazing videos for your digital media inspiration, including the one posted above.
Full Name: Cody Pham
Hometown: Murrieta, California
Year in School: Senior
FIDM Campus and Start Date: Los Angeles and San Francisco, Summer 2013
Admissions Advisor: Cathy Chambers
Tell us a bit about yourself. I love anything art, anything sports, and anything social. I spend mostly all of my time at school, whether it be for sports, ASB, art-related, clubs, and all sorts of school events. A huge chunk of my time is spent with the cross country, basketball, and track teams, as well as a few of the clubs I am a part of, such as ASB, NHS, and the BBC (a spirit club), at my school, that was voted most spirited school in the nation.
As for art, I’ve always loved to get as much experience in the art world as I can, making anything from custom shoes, shirts, bikes, logos, illustrations, graffiti, backdrops, sets, canvases, murals, ceramics, to home décor.
What are your proudest accomplishments so far? My proudest accomplishments art-wise have been the street art campaign a friend and I have started in my town, as well as my freelance company, that has helped me expand my ranges in art and taken weight financially off my parents' backs.
What made FIDM right for you? Everything.
Describe your entrance project. For my entrance project, I created a fixed gear cycling shop, making a catalog cover, a magazine ad, and various logos for it, inspired mostly by street-cultured biking.
What are your career goals? I would like to build up a design company and work with various clients on all types of mediums and materials, and own a studio to fund relief work and projects overseas to third world and less fortunate countries.
What do you expect to learn at FIDM? To obtain the tools necessary to be a more creative and have a keen eye for everything around me, while sharpening my skills and understanding of graphic design, fashion, and the world of commercial art.
It’s been less than a year since Charlotte Hodgson earned her Digital Media degree at FIDM and she’s already begun a dream career as a Mobile Applications Developer and freelance videographer/editor.
“There’s not just one thing that I love about my job. I love the team I work with, I love editing CSS, and I love being able to design something knowing that it is going to be live for thousands of people to see,” says Hodgson, a 2010 graduate of Valley View High School in Moreno Valley, California.
As a Mobile Applications Developer at 1BoxApps in Temecula, California Hodgson works with Photoshop, Illustrator, HTML and CSS to design and develop smartphone apps for iPhone and Android.
In addition to Hodgson’s newly discovered interest in HTML and CSS, she continues to pursue her passion for digital media, video editing and videography.
“In this field, I kind of get to incorporate things I learned while I studied digital media. I still get to be creative and express my creativity in a way that I enjoy,” she says. “And I still do freelance videography and editing on the side!”
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Despite the plethora of digital design tools available for modern day graphic designers, it seems that organic forms and imperfect lines are favored over structural elements for Spring graphic designs this year, according to leading trend forecasters.
In its Springtime Stitch: Original Graphics – Women report, leading fashion forecast and trend analysis company Stylesight cites “a fresh series of original graphics, depicting hand stitched portraits and floral illustrations, with loose and delicate lines” for Spring 2013. Read more details about this trend on the FIDMDigitalArts Blog.
Above: 1 Bridget watercolor fashion illustration by Cate Parr // 2 Fashion illustration by FIDM Graphic Design Alumna Lucile Lesueur // 3 Dance Studio with Glitter print by Paper Fashion // 4 Fly Your Own Kite fashion illustration by RoEnArt // 5 Bird Illustration Giclee Print by FIDM Graphic Design Alumna Julia Walck // 6 The Owl and Cat Frank art print by Sonnenzimmer
VH1 is kicking off the new year with a much needed update to their logo, stripping the colors away from its former 10-year-old mark and replacing it with a modern monochrome icon.
Designed by New York-based graphic design firm Gretel and announced on VH1′s Blog and the channel’s social media outlets, the new logo incorporates a plus sign to correspond with a new #plussed Twitter hashtag and advertising campaign. Read more about VH1’s new look on the FIDMDigitalArts.com Blog.
Above: VH1 logo before and after. Image courtesy of design blog, Brand New.
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Dedicated to “profiling the greatest and upcoming sound minds from around the world,” SoundWorks Collection is constantly introducing compelling short film interviews with sound designers and other digital media professionals– and the site’s sound profile for The Hobbit: an Unexpected Journey is no exception.
The SoundWorks Collection crew went all the way to Park Road Post Studios in Wellington, New Zealand to capture interviews the pros behind The Hobbit‘s amazing sound design including Re-recording Mixer Michael Hedges, Re-recording Mixer Chris Boyes, Re-recording Mixer Michael Semanick , Co-Supervising Sound Editor Brent Burge, Co-Supervising Sound Editor Chris Ward, and Dolby Atmos Re-recording Mixer Gilbert Lake.
Sound and audio design is just one facet of video post-production that FIDM Digital Media Students study. Read more about SoundWork Collection’s The Sound of the Hobbit on the FIDMDigitalArts.com Blog.
We’ve come to expect consistent high-fashion and packaging trend reports from Stylesight, but every once in a while the fashion forecast and trend analysis company releases some great urban street style reports, like their most recent trend forecast Brand Watch: Graphic Tees S/S 13.
Stylesight inspired us to gather some of our favorite urban streetwear-inspired T-shirt designs by recent FIDM Graphic Design Graduates. Some of the trends we’re seeing from these young up-and-coming designers include:
Check out the selection below:
Above: “Be Classy” T-shirt by IN//BEINHABITED, FIDM Graphic Design Alumna Bana Bongolan’s brand // 2 “Depict” T-shirt design concept by FIDM Graphic Design Alumnus Martin Murillo // 3 “Grind” T-shirt design concept by FIDM Graphic Design Alumnus Glen Sese // 4 “Stay Sharp” T-shirt design concept by FIDM Graphic Design Alumnus Brandon Lozano // 5 T-Shirt design concept by FIDM Graphic Design Alumnus Danny Osterman // 6 Graphic design T-shirt concept by FIDM Graphic Design Alumnus Ryan Beckman.
Current Graphic Design Student Crystal Chau recently designed Miso For Life, the second book in the A Melting Pot of Thoughts series, which is edited by FIDM OC Financial Aid Director Mai Bui. "This was one of those shining moments in life that just happened to fall into the palm of my hands so I had to seize the opportunity and put my best effort forward," explains Crystal, who will graduate in March. She designed the book's cover and its contents.
"The inspiration for the design came from the kimono wardrobe that was featured on the model," she explains. "Holding the printed book and seeing my name printed inside and outside of the book was pure happiness." Crystal's career goals include designing conceptual advertisements, magazine layouts, and video game and product packaging.
The book is available for purchase at Amazon.
With access to industry trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, FIDM Students stay current with upcoming trends for fashion, color, graphics design, and more.
In its Prints & Graphics: Packaging Highlights Holiday 2012 report, leading fashion forecast and trend analysis company Stylesight pinpoints organic illustrative techniques, letterpress-inspired typographic treatments and more in upcoming holiday prints and packaging this year.
Above: 1 Christmas Cream Ale packaging design by graphic designer Forrest Causby // 2 Typographic Christmas-themed playing cards by New Zealand-based firm Dashwood, photo courtesy of LovelyPackage.com // 3 Holiday cards for Bao Vo Creative, Inc. by FIDM Graphic Design Alumna and graphic designer Melissa Bergen // 4 “Christmas Spirit” packaging by design firm Stranger & Stranger, photo courtesy of LovelyPackage.com
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Did you participate? On Wednesday, December 12 (12-12-12), thousands of people from all over the world simultaneously filmed a day in their life in the third installment of the global film event One Day on Earth. The general public was invited to participate in this unique and extraordinary event in which personal documentary footage from people all over the world will serve as an archive for future generation.
"Together, we are showcasing the amazing diversity, conflict, tragedy, and triumph that occurs in one day. We invite you to join our international community of thousands of filmmakers, hundreds of schools, and dozens of non-profits, and contribute to this unique global mosaic," states the project organizers on www.onedayonearth.org. "One Day on Earth is a community that not only watches, but participates."
If you’re in Hollywood any time soon, don’t miss the window display at the renowned Amoeba Hollywood music store, which is currently splashed with amazing vinyl album cover collages by Graham Moore, a FIDM Graphic Design instructor.
Amoeba posted an interview with Moore about his designs currently on display at the Ivar Street window of Amoeba Hollywood where Moore visits weekly to acquire new vinyl for his art pieces.
“My process is employing techniques that I use and teach in my design classes, techniques I learned in art school, applying the basic elements and principles of design and the technique of collage,” says Moore.
With holiday shopping season in full-swing, it comes as no surprise that leading retailer Target (known for its amazing brand marketing) is delivering top notch graphics with its gift cards, some of which even double as interactive toys, games and puzzles.
With so many unique illustrations and graphic designs, we thought it would be fun to track down one of the graphic designers behind the gift cards that keep us so entertained and inspired.
Graphic design/illustrator duo Don and Ryan Clark of Invisible Creature have tackled several design projects for Target, including environmental graphics and several gift cards, including the company's most popular WOW gift card of 2011, a Lego 3-in-1 (which sold 350,000 copies). Read more on the FIDMDigitalArts.com Blog here.
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The design team at Los Angeles-based interactive design agency Hello Design recently embarked on a unique design-focused journey for Herman Miller’s Why Design film series that will keep you captivated and, perhaps, ready to invest in a Herman Miller chair.
Visiting eight cities, the Hello team captured 7,268 photos and wrote 600 lines of code, according to AIGA/Los Angeles (who toured Hello last month), to capture the spirit of legendary Herman Miller designers including surfer Yves Béhar, paper sculpture artist Irving Harper, the company’s original graphic artist Steve Frykholm, and more.
No matter what type of design interests you, whether it’s industrial design, architecture, interior, graphic design or digital media, Hello’s amazing digital storytelling ability will help you discover new creative inspiration from these amazing designers from around the world. Watch one episode here and more on the FIDMDigitalArts.com Blog here.
Leading fashion forecast and trend analysis company Stylesight cites Novelty Packaging as an emerging trend in a recent Packaging Highlights Report, stating “playful concepts are breathing new life into food and drink packaging.” Read more about this fun packaging trend on the FIDMDigitalArts.com Blog here.
Above: 1 Conceptual design for Annie’s Instant Oatmeal by FIDM Graphic Design Alumna Kathy Calderon // 2 Delilah interactive chalkboard coffee packaging designed by Lun Yau // 3 Three-inch Sweet Relish Dunny packaging designed by Sket One // 4 Corporate holiday chocolates self-promotion packaging for Daines & Associates Architects by Think Packaging // 5 Bzzz Armenian Honey packaging designed by Backbone Studio
It’s been less than six months since Bana Bongolan earned her Graphic Design/Branding degree from FIDM and already she’s engrossed in the streetwear apparel graphics industry as product designer for a major label, and also as an entrepreneur.
Prior to graduating, Bongolan had already been hired as a product development assistant and graphic designer for the popular urban lifestyle brand Crooks and Castles, where she designs women’s and men’s T-shirts, and occasionally hats, and develops the garments’ patterns and tech packs.
In addition to her full-time job at Crooks and Castles, Bongolan has been focused on building her own streetwear lifestyle clothing brand IN//BEINHABITED along with FIDM Visual Communications Student Caitlin Berger, IN//BEINHABITED’s art director and co-owner. FIDM Graphic Design Alumnus Daniel Foster recently joined the team as a photographer and web designer, while FIDM Graphic Design Alumnus Colin Nesbit serves as a regular model. Currently Berger and Nesbit work alongside Bongolan at Crooks and Castles, while Foster interns for another leading streetwear label Hellz Bellz. Current FIDM Digital Media Student Justin Enriquez has also been involved as videographer and editor of the line’s most recent lookbook teaser for the brand. Read more about Bongolan and her streetwear brand on the FIDMDigitalArts Blog here.
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Temujin Doran of Studio Canoe is an illustrator and filmmaker based in London who developed the clever short film below that pinpoints the history of the ever popular “Keep Calm and Carry On” poster design that have become so widespread that several parodies have emerged. Watch more videos and read more about Studio Canoe on the FIDMDigitalArts Blog here.
Intricate geometric patterns and detailed structures are design elements that will be prominent in activewear prints and graphics for Spring/Summer 2014, predicts leading trend forecast and analysis company Stylesight. Read more about this trend on the FIDMDigitalArts Blog here.
Above: 1 Logo for France-based company that specializes in designing new zoo parks and services relating to wildlife animal housing by Jan Zabransky // 2 Personal branding for FIDM Graphic Design/Entertainment graduate C. Brennan Woo // 3 Golden rectangle design by Carl Kleiner // 4 Branding for a Greek cosmetic production company Philab by Chris Trivizas
Major: Graphic Design, Business Management
Where did you go to school?
After high school in Baltimore, I want to FIDM San Francisco
for Graphic Design—an easy choice since I’d been designing since I was about 8.
What did you like about studying Graphics?
The teachers open you to new ideas and let you explore.
Also, unlike designing alone, you learn to think critically.
Why the B.S. in Business?First of all, I love going to school here in downtown L.A. I figure that my graphic skills will help in everything I do. If I start my own company, I can do my own branding.
Graphic Design Alumna Allyssa Perez discovered her love of design at age nine, when she created a music magazine called Smash, from cover to cover. Her godfather Keith Holman, who designed for Michael Jackson and Dolly Parton, suggested that Allyssa consider FIDM. "When I got back home I looked up FIDM and instantly fell in love," she says. "The teachers are all working professionals who know what's happening in the industry at the moment."
Allyssa, who now works as a Graphic Designer at North Coast Medical, says that FIDM prepared her for challenging clients and tight deadlines. She loves music and has recently designed merchandise for the band Issues, and is in the process of designing a new website for her company. "My plate is full and then some, but I am extremely blessed and grateful to do what I love," she adds.
"I found this amazing publication based around weddings and something told me 'This is for me,'" says Graphic Design Alumna Gloria Waters who designs Wine Country Weddings magazine. "After a few phone interviews and a test run on my design skills, I am getting paid to do what I love to do." She says that seeing her creations and hearing positive feedback from readers is an amazing feeling.
"FIDM taught me how to standout as a candidate for any desire position in the industry and for that I am grateful," Gloria adds. "Classes like Portfolio and Professional Practices taught me how important it is that you present yourself on paper just as well as you would in person."
FIDMDigitalArts.com congratulates many Digital Media and Graphic Design Alumni and industry partners of FIDM/Fashion Institute of Design & Merchandising selected as finalists in The Hollywood Reporter Key Art Awards.
Below, read details about FIDM Digital Media and FIDM Graphic Design/Entertainment Alumni and the leading entertainment advertising agencies for which they work selected as finalists this year. (Follow the links to read a list of full trailer/campaign credits).
Create Advertising’s Premium Rush “Thrill Domestic Trailer 2” is a finalist in the Motion Graphics category, while their humorous “Huggins Online theatrical trailer for The Campaign is a finalist in the Online category. Several FIDM Digital Media Alumni work at this leading firm, including senior motion graphics artist Mario Hernandez, motion graphics producer Ryan Verseman, motion graphics artist Justin Hamilton and creative director for motion graphics Jonathan Gitlin. Read more about these Alumni here.
FIDM Digital Media Alumni Kyle Brosius and Kyle Thorsen, lead animator and lead motion graphic designer, respectively, at Greenhaus GFX worked on the domestic trailer for Anonymous, a finalist in the Motion Graphics category.
Leading agency The Ant Farm has been recognized for several pieces including: theatrical trailers for George Harrison and Footloose, game trailers for Aliens: Colonial Marines (teaser) and the Assassin’s Creed 3 “Revolution: In-Cinema Trailer,” along with Campaign nominations for Call of Duty: Modern Warfare 3, and for the Disney Epic Mickey 2 billboards in the Print & Print Technique medium. FIDM Digital Media Alumnus Jay Trumbull is a games capture director at The Ant Farm.
PETROL, which employs numerous FIDM Alumni, is a finalist for Single Standard Packaging for Xbox's Metro: Last Light; Billboard, South Park: The Stick of Truth; Illustration, Darksiders II; Illustration, Metro: Last Light; Building Wrap Campaign, Call of Duty: Black Ops II.
The 2012 Key Art Awards will be held in Hollywood on October 17th. Read more on this story at the FIDMDigitalArts Blog.
“Once a year, tens of thousands of people gather in Nevada's Black Rock Desert (also known as "the playa") to create Black Rock City, a temporary metropolis dedicated to community, art, self-expression, and self-reliance. They depart one week later, having left no trace whatsoever,” from burningman.com.
FIDM SF instructor Lisa Hoffman has been designing the maps for Burning Man since 2001. She discusses her process and the evolution of the event.
Q. When did you start going to the festival?
A. 1991 was my first trip to the Black Rock Desert for the annual Burning Man event. There were about 250 people there that year. Like most everyone else who goes out to the playa for Burning Man, I came back excited and ready to invite everyone I knew for the following year. I returned for five years in a row and saw the population double each time.
Q. When did you start making the maps?
A. The first city plan and corresponding map and guide were introduced in 1997. In 2001, I took over the design of the map and guide.
Q. Since it changes each year, how do you select a theme?
A. The map design is always based on the art theme for the event. Larry Harvey, Executive Director of the Burning Man Project, dreams up the theme each year. I bounce his ideas around in my head for months before I start designing. While the design is taking shape, I begin working with the Placement Team to collect all the data. In the early days of designing the map I’d go to the Burning Man headquarters and meet in the heavily guarded off limits space where a giant CAD map of the city plan was printed in sections and taped up around the room. For years this process of placing the theme camps and villages was done with pencil and paper. As the Placement Team has grown and become more geographically spread out, it has become necessary to do the mapping on computers, so the delivery of the placed camps now comes to me digitally.
Q. Tell us about some of your favorites.
A. “Metropolis: The Life of Cities” was the theme for Burning Man 2010. I had always wanted a reason to be inspired by Harry Beck’s iconic London Underground map and this theme was the perfect fit. I also really wanted to create a Black Rock City version of the iconic roundel logo used to brand the underground. I knew a friend of a friend who worked at Transport for London and with his help was able to get official written permission to use the version of the circle with the open top mimicking the shape of Black Rock City.
A. With the Rites of Passage theme in 2011 I decided to use a timepiece (see art at top) for the face of the map to suggest the passage of time. The production process for this map was a special one because I got to use so many resources around me. I borrowed a collection of gears from FIDM instructor, Dale Carlton, and a beautiful collection of pocket watches from Career Center Advisor, Julie Arnone. One particularly fabulous watch with an intricate sculpted edge became the star of the map.
Q. Have you had any guidelines in designing the maps?
A. One of the goals I’ve had in doing this project is to try to make each map look different from previous years. I feel I’ve succeeded when I hear people say they didn’t realize the same designer has been doing the maps all these years.
Q. What do you see in the future for Burning Man maps?
A. While I enjoy the process very much and appreciate the freedom I have in choosing a design every year, I’ve always felt there needed to be an end. Next year will be my 13th map for Burning Man and it will be the last in my series. The doors will be open for a new designer to take over. As the city and event continue to evolve, so will the map.
Lisa Hoffman is the Department Coordinator for Graphic Design and Visual Communications at FIDM in San Francisco. Lisa’s professional career includes time spent as a Window Designer for Farrell’s Ice Cream Parlors; a Production Artist, Art Director and Production Manager for various multi-media companies; a Graphic and Textile Designer for Esprit Corporation; and, Map Designer for the Burning Man organization. Lisa’s work has been featured at ProArts Gallery, Diego Rivera Gallery, and the Exploratorium. For more information and samples of work go lisatized.com.
Browse recent highlights from the FIDMDigitalArts.com Blog below:
With the close of another quarter at FIDM, the FIDMDigitalArts Blog is showcasing new portfolios by FIDM Graphic Design/Branding and Graphic Design/Entertainment graduates! Whether you’re looking for design inspiration, new creative talent, or if you’re curious about what FIDM’s Graphic Design and Digital Media programs have to offer, visit the FIDMDigitalArts.com Blog during the next couple of weeks to get fresh design inspiration from new portfolios of graduating FIDM Graphic Design Students, and videos developed by FIDM Digital Media Alumni. Read more here.
The FIDMDigitalArts.com Blog has launched a new weekly series featuring graphic design trends in apparel, packaging and more according to leading fashion forecast and trend analysis companies.
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, FIDM Students stay current with upcoming trends for fashion, color, graphics design and more.This week, we explore an upcoming trend observed by leading fashion trend and forecasting analysis company Stylesight dubbed “70s Haze.” Read more here.
On the newest episode of campus news show FIDM 360, get to know how students get involved in the industry and their community at FIDM. From volunteering for non-profit organizations, to working at industry internships, to joining campus clubs like student magazine The MODE or the AIGA Student Group The Red Dot, find out how students spend their free time outside the classroom.
Visual Communications Alumna Shana Wardle is the Web Art Director at BCBGMAXAZRIA. We recently caught up with her to hear all about this exciting career.
How did your position come about at BCBGMAXAZRIA?
While at the Retail Design Collective on the FIDM Visual Communications trip to NYC, I met Sean Sager, a talented Los Angeles based creative consultant who also lived in Los Angles. Through him, I was able to make several phenomenal professional connections which led to many creative job opportunities including Bloomingdale’s, Nordstrom, Jessica Simpson, Juicy Couture, BCBGMAXAZRIA, etc.
After being in the visual department for Juicy Couture and looking for more of a challenge, I reached out to a contact I had made at BCBG regarding an available Art Directing position. After a fabulous interview and two short weeks, I started my new journey and am absolutely ecstatic to be part of a company that is visionary and the front-runner of fashion.
What are your day-to-day responsibilities?
I am an Art Director focusing on web as a whole, and it is very rewarding knowing that I am designing for a large scale audience, being that the online atmosphere is continually growing and expanding. I work closely with my team of designers, the site editor, and the chief creative officer to create branded messaging through emails, homepages, landing pages, hybrids, catalogs, and lookbooks.
I oversee all online collateral for several of our brands including (but not limited to) Runway, Herve Leger, BCBGeneration, Lola, Factory, etc. as well as all international repurposes for Europe, Canada, Japan, and Mexico. We utilize editorial imagery per delivery to speak to the customer through the ever-evolving world wide web.
What do you love about this job and why?
The brand concept, marketing tools and creative outreach of BCBG do a fabulous job of implementing the way of bon chic, bon genre, and the overall necessity of grace and class. With long days and immense effort, we all work together to generate a consistent, cohesive message to the customer. Craft is the driving force behind each day, and with so much passion and positive energy, it’s hard not to love every second of every day!
How did FIDM help prepare you for your career?
I can’t even begin to describe how FIDM prepared me for my professional career. While I was attending, I was a sponge, completely engulfed in everything my instructors taught, hanging on their every word. From Windows to Styling, Set Design to Graphic Design, I felt exhilarated and found my time in class to be crucial to my career. The hands-on atmosphere and projects seemed to be like a job itself, and once in the “real” world I felt such a comfort of knowing I was fully capable of what I was doing because I had done it before in a class at FIDM.
We recently told you about Merchandise Product Development Graduate Miguel Barragan visiting FIDM to meet with the Premiere Product Development Group. In addition to serving as a Creative Director for a Los Angeles lingerie company, a friend at DC Comics based a comic book hero on him. His character, also called Miguel Barragan, hails from Mexico.