MPD Alumna is Thriving While Pursuing B.S. Degree in Business Management


Name: Johnae McDonald

Degree: Merchandise Product Development

Current Major: Business Management

Tell us about the internships and jobs you've had since arriving at FIDM. My very first internship took place at women's contemporary brand Nation LTD, as a design intern. I did a bit of everything, from providing assistance at fit sessions and photo shoots, to running errands to the showroom and sample makers. Then I spent about six months interning at Bebe in their Fabric R&D and Design departments. The internship with Bebe was definitely the best that I've ever done, because I got a feel of what it's like to be a designer on their team. I would attend meetings, create trend reports, and help the design team at style outs and presentation set ups. The highlight of the internship was when they let me create my own design and had a sample made.

After that I scored a job at PhaSHEN Inc. as an Assistant Product Developer. The company is a full-package vendor whose clients include GUESS and Splendid/Ella Moss. It was a great experience in a sense that I got a chance to see what it's like to work on the vendor side, and learned more about the import business. Then I started interning at a company called NuORDER as a Sales Development intern. It's an online wholesale platform that streamlines the ordering process for brands and buyers. It's basically e-commerce for wholesale. 

What was it like to recently speak to a class at FIDM? I was honored that Susan Spencer asked me to speak, because I'm only 19, and I'm still a student myself! Overall it just felt great to share my experiences in the industry with my peers.

How are you enjoying the Business Management Program? I love it! I feel that I've learned so much between the Merchandise Product Development and Business Management programs, and it's given me the confidence to eventually start my own business.



Sony Pictures Television Media & Talent Relations Manager Speaks to FIDM Students


Visual Communications Students in Pat Turner's Entertainment & Fashion PR class were recently treated to a visit from Robyn Harney, Manager, Media & Talent Relations at Sony Pictures Television. As a guest speaker, Robyn shared insight about her day-to-day responsibilities and emphasized the importance of participating in industry internships as a student before beginning a job search.


She also stressed the importance of writing skills, building relationships in the industry, doing research, being prepared, and treating everyone nicely. Some of Robyn's responsibilities include interacting with executive directors, talent, and journalists on a day to day basis.

"The students all had so many positive comments," explains Pat Turner, "from saying how young she was to have had so much amazing experience, to her broad knowledge of both PR and the total entertainment industry. One impressed student referred to Robyn as an encyclopedia of knowledge."



Just Accepted OC MPD Student Is Assistant Manager at PacSun



Name: Michael Barton

Age: 23

Hometown: Corona, CA

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Orange County, July 2014

Admissions Advisor: Cathy Chambers

How did your advisor help with the process? Cathy was awesome; she pointed me in the right direction with my major choice, by taking all my interests and finding the right melting pot for them. She was just a phone call away with any advice on my project to reminders to ensure I had all my requirements lined up for the big day. Cathy is genuine, she wanted to know what makes me, me.

Tell us a bit about yourself. I'm a very outgoing guy, I very much walk to the beat of my own drum. Whether that beat is country, hip-hop, or trap, I always keep the beat going! I'm a can be pretty easy going, I like going out with friends, baseball games, and Vegas trips. Currently I am an assistant manager for PacSun in Orange County. If you can't find me at work, you can at the gym, hanging out with my bulldog, or in a tattoo shop getting more work done. 

What are your proudest accomplishments so far? So far my greatest accomplishment has been becoming a manager at 19, and continuing to grow in three different companies along the way as I get ready to soon take my own store. Another one is staying true to who I am, from overcoming tough times that bent me backwards to snapping back, picked the pieces up and moved on. All the while finding my style, grew a passion, and brought me here.

What made FIDM right for you? I feel my story isn't part of the norm. Recently I made the decision to check out and apply. I wanted to become a Graphic Designer who would in time produce a street wear label. That's when I looked up FIDM, because I knew students who had attended as well as co-workers. But I needed to be here for myself and experience it. FIDM is right for me because it holds all the necessary tools, networks, and people to nourish and grow my ideas, fuel my passion, and allow me to establish myself in the fashion industry.

Describe your entrance project. For my project I designed five jacket silhouettes for Pink Dolphin. My inspiration came from Louis Vuitton's Men's Summer 2014 collection. I created the bomber, the letterman, varsity, the flak, and the daily jacket. Each jacket was a unique blend of the iconic logos and color swatches that Pink Dolphin has been known to use. 

What are your career goals? To establish myself by working for such companies as Pink Dolphin, or making the transition into PacSun corporate as a in-house product developer, all the while sharpening and molding a line of my own that I want to launch, a brand that was birthed at my stay at FIDM.

What do you expect to learn at FIDM? I'm going to expect the unexpected. As simple as it sounds, I just want absorb everything and any thing that I will be taught here. Ask me this question on graduation, I can tell you all the things I didn't expect to learn, but was happy I did!



Just Accepted San Diego Vis Comm Student Is FIDM Fashion Club President



Full Name: Lindsay Botticelli

Age: 17

Hometown: San Diego, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: San Diego, October 2014

Admissions Advisor: Arti Martinez

How did your advisor help with the admissions process? Arti is so amazing. She truly put all of her efforts forward in order for me to accomplish my dream of attending FIDM. I am the third child and, therefore, my parents are already in debt from my two older, college attending sisters. Arti aided us in figuring out all of the finances and helped to make my attendence possible. Without all of her assistance and encouragement, I would not be pursuing what I am meant to: fashion.

Tell us a bit about yourself. I am currently President of the El Capitan High School FIDM Fashion Club. We meet every Thursday and always have fun activities planned. We discuss the latest trends, take an Outfit of the Week photo for our club's Instagram, and even have guests teach us things like how to knit. We recently went on a field trip to visit the Los Angeles campus. We took a tour of the facilities, got to eat at chic downtown restaurants, and visited the Diane von Furstenberg "Journey of a Dress" exhibit.

I am also ASB Publicity, Class of 2014 Vice President, Really Loud Gold Crowd Treasurer, a V-Crew leader, a Peer Leader, and more. I balance all of that, as well as my part-time job as a Brandy Melville sales associate/store model. At Brandy Melville, I set up visual displays, tend to the needs of customers, and model store apparel.

What are your proudest accomplishments so far? Being chosen to attend the Rotary Youth Leadership Awards. Only one boy and one girl were selected from my school, after a rigorous interview process. This three day conference was eye opening. It is the kind of thing that when the three days are up, you wish you could just stay longer with these new friends.

What made FIDM right for you? I knew FIDM was right for me at a very young age. My oldest sister was going on college tours when I was in middle school. She had heard about FIDM and wanted to get a better feel for it. She, along with the whole family, went on a tour of the Los Angeles campus. She fell in love, and so did I.

Describe your entrance project. I created a design for a window display, floor display, and a picture using only circles, squares, and triangles. The window display had a "Rock & Roll" theme and even had a drum set in the middle of it. The models had funky volumized hair and were sporting classic band tees. The floor display had a desert festival theme and featured Jen's Pirate Booty clothing, a bronze cactus, and a stand made to look like the desert floor. For the third project, I redesigned a picture my father took of "Mirror Lake" using only circles, squares, and triangles.

What are your career goals? My sisters and I plan to move to Los Angeles together next year. We want to start our own freelance styling company, as well as our own online clothing boutique. Ideally, I would love to have a career like Rachel Zoe's: celebrity stylist-turned-fashion designer. I absolutely love her.

What do you expect to learn at FIDM? I have an eye for styling, but my skills are still a little rough around the edges. I hope that FIDM can teach me to hone in on my skills and really refine my talent. I know FIDM can open doors for people; I have seen it happen. I just need to get a step ahead in the industry, and I know FIDM can help to get me there.



Future Vis Comm Student Has a Deep Passion For Art, Fashion, and Photography



Name: Vivian Laurence

Age: 17

Hometown: Palo Alto, California

Current year in school: 12th grade

FIDM Campus and Start Date: Los Angeles, October 2014

Admissions Advisor: Jennifer Clark

How did your advisor help with the process? My advisor, Jennifer, was unbelievably supportive throughout the admission process. First and foremost, her focus was making sure that I had all the resources I needed to succeed with FIDM's application. She gave me the guidelines, then let me run free with the three major-specific projects and my personal essay. Jennifer still checks in often to see what I'm currently working on and I am always grateful for her critique and encouragement. Her faith in me is unparalleled.

Tell us a bit about yourself and all of your endeavors. Since I was a little kid, I have been drawn to all things related to fashion and art. I began my style blog at the beginning of my sophomore year in high school. I love chronicling my personal evolution when it comes to fashion and style aesthetic. This blog, along with my mother's move to Nadi, Fiji, led to an internship during my sophomore and junior year summers. I worked in Fiji with fashion designer Alexandra Poenaru-Philp for a month at a time. She was my first mentor in the fashion world and with her guidance, I learned about the design process and experienced first-hand all of the hard work that goes into creating a collection.

At the beginning of my senior year, I walked as a runway model in Fiji Fashion Week for over 13 designers, including L.A. designer and FIDM Graduate Kevan Hall and Australia's Kookai. Most recently, I have been working in partnership with San Francisco-based designer Maryam Moraveji to build Myara, a fashion design company bringing hand-drawn Persian miniature art to life. In addition to my love for fashion and modeling, I have a deep passion for photography.

Most of my senior year has been dedicated to the creation of my AP Studio Art portfolio. My concentration has been rooted in self-discovery and surrealism, visually describing the complex journey of self-awareness and acceptance. Above all, I value collaboration. Being involved in a variety of projects keeps me on my toes. From each experience, I gain something different and challenge myself to be better.

What are your proudest accomplishments so far? I recently published a personal project that is really important to me. It is a movement I titled The Soulfie Project, combining a series of self-portraits with a written call for emotional honesty and the liberation of personal truth. I received overwhelming positive feedback and I was so humbled. Also, my two co-editors and I just published the 2014 edition of [proof] Magazine, our high school's art magazine. I had never done graphic design before, so it was a phenomenal learning experience. We created the magazine in two days and stayed at school until 5:00 a.m. one night to finish it. I had never worked that intensively before and the final result was so rewarding for our entire team.

What made FIDM right for you? To me, FIDM signifies endless possibilities. I have a vast array of interests and passions, all of which FIDM will allow me to study and pursue. I already feel very welcomed by the FIDM community and I really believe I'll gain the knowledge I need to excel in whichever path I choose to take.

What are your career goals? Ultimately, I want to found my own collaborative creative company. A group of passionate voices is much more powerful than a single voice alone. My aim is to bring together an ever-expanding team of open-minded individuals eager to express their values and opinions. Using team work and collaboration, I hope to challenge social and global issues through many mediums of artistic expression.

What do you expect to learn at FIDM? I expect to learn about the artistic industries in depth and gain a much deeper understanding of their structures. I am looking forward to working with faculty, mentors, and peers who will challenge my thinking and urge me to widen my perspectives.



Vis Comm Student Has Set Design Internship With IFC's 'The Birthday Boys' (Interview)


Anja Thy Mogensen was recently hired as an intern on the upcoming IFC television show, The Birthday Boys. We recently caught up with the busy Visual Communications Student to learn more.

How did this exciting internship come about? Through great industry connections and teachers, I was recommended for the internship at The Birthday Boys. I was so honored and happy that all my attempts to connect with the industry professionals and teachers finally paid off and such a great opportunity came to me and not the other way around. I will be working directly with the set designer in order to build and fabricate props, as well as working on the production days on sets and off sets.

You also have an internship at FIDM as well. I was chosen to work on a special project within my major in the Winter Quarter 2014 at FIDM. The 3rd year IMPD Program held an exhibit showcasing their finished products. I worked with Peter Lam, the Visual Merchandiser at FIDM, and five other students, to create the visuals for the exhibit. My work at this project was how I got my internship at FIDM, working with Peter Lam. I am currently working on re-designing the major windows on the 4th floor and am very excited to see my design and work being displayed for a longer and more permanent time at FIDM.

How has FIDM helped these internships come to be? From the beginning of my studies at FIDM, I made sure to have great connections with my teachers and advisors at FIDM. That turned out to be very helpful and meant I started my first credit-eligible internship through FIDM at Rolling Greens Nursery in the beginning of my second year. 

What are your plans after graduation? I graduate in June and am trying to make all the pieces for what to do after, fit together. I am an international student, so I applied for my OPT so I will be eligible to work for the first year in the U.S. However, my husband from Denmark is living here with me, and wishes to be able to get a working permit as well, so we can stay here together and work for a few years.

So if everything goes as planned I will be staying in the U.S. for the next couple of years working and gaining as much experience as possible. My internship at the Birthday Boys runs through the middle of August, so I will be working full-time with them after graduation and hopefully get some contacts and be able to get a full-time job in set design. If I do have to go back to Denmark after graduation, I will be looking for jobs in Copenhagen and will start my career as a set designer and production designer there. My big dream is to work as a set designer on some of the bigger movie productions and eventually be able to run my own freelance, visual design-based company.



SF Start-Up Betabrand Features FIDM Fashion Designs from Students


Sarah James, Director of Betabrand's ThinkTank division, recently approached FIDM to see if students from the San Francisco campus would want to be part of a crowd voting and funding opportunity. "Because Betabrand is a successful start up company who is creating a brand new business model, I wanted our students to experience this exciting opportunity first hand," explains Fashion Design Coordinator Janice Paredes.


Graduating Fashion Design Students Allegra Buch, Kristen Carter, Teresita Ferro, Dorothy Gilprin, Jessica Gonzales, Elizabeth Irwin, Audrey Kim, Mary Lee, Maihien Nguyen, Nicole Spyt, Aracely Tejeda, Jazmin Van Vynckt, and Wendy Vong all participated in the design challenge under the direction of Alumna and Instructor Tracy Campbell. If a submitted design shows promise, then the concept becomes a crowdfunded prototype.


Vote and comment on your favorite FIDM Student designs through June 12, 2014



SF Students Create Windows Featuring Past Trends That Are Current Again


Last quarter, Roy Kunkle's Design Installation class in San Francisco created windows featuring trends from the past that are now current again.


Each team was asked to research the trend they were assigned and create a window display that would tell a visual story of the history of trends.


The students worked with garments from the FIDM Costume Collection to represent the past and then sourced a current dress that went with their trend. 




Saturday Intro to FIDM Class: Fashion Buying


On Saturday, more than 50 fashion fans enjoyed taking a Fashion Buying class at FIDM's Los Angeles campus. They learned all about the in-demand career from former Vice President at Hot Topic and FIDM Trend Instructor Karen Kiefaber and FIDM Alumnas Kate Donohew and Danielle DeGeorge, who simulated a buying experience at a showroom appointment.


Students also heard about discovering the next hot trend, uncovering a brand's target market, and learned about linesheets, deliveries, and the relationship between the retailer and wholesaler. 

Our Saturday Intro to FIDM Classes are an invaluable opportunity to experience a class and be a student for the day. 



Just Accepted Merchandise Marketing Transfer Student's Story Will Inspire You



Name: Jazzline Jewell

Age: 19

Hometown: Louisville, KY

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: FIDM OC; January 2015

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? Mrs. McDonald has been such a blessing to my journey. She has given me the best advice and counseling possible. She’s very attentive, supportive, and an all-around friend. She gives me honest feedback that is always very beneficial to my decision to move to FIDM.

We hear you have creative fundraising ideas for college. I buy vintage items and make them new, trendy, and desirable. Currently I am working on hosting my very own fundraiser fashion show. I have collaborated with local designers, models, and entertainment companies to help run this event. I’m using the admission sales to help fundraise for my college tuition. Meanwhile, I am using the money that I receive from styling and coordinating photo shoots locally.

Tell us a bit about yourself. I am am outgoing, driven, and usually the one who sticks out in crowds because I let my clothing express my personality. I like to encourage and inspire everyone who is around me. I involve myself with anyone who is trying to better themselves. I do what I can to help others make their dreams happen so that I can get that in return. Although, I still hang out with my friends and go to museums, skate parks, fashion shows, and of course shopping is always on the menu.

I try to stay focused now that I am finally pursuing what I love to do. I left nursing school because as little as I can remember, fashion has been instilled inside of me. From dressing up and pretending to model, style, and host events to actually growing up and doing it in reality. Right now I am focused completely on funding myself for further education.

What are your proudest accomplishments so far? I am proud of myself for having enough courage to recover from a horrible loss and still continue to pursue my dream. I am proud of myself for listening to my heart and having the mentality to press forward. I have styled countless photo shoots, I’ve been a spokesperson and model for local companies and designers since I was 16. I’ve started a clothing line last year by the name of Blame Society in collaboration with a company by the name of Ooh la la Boutique.

I’ve successfully hosted a fashion show last year on Louisville’s most noted road, Bardstown. While in high school, I graduated with a 4.0 GPA. I had the pleasure of becoming president of the Beta Club and treasurer of the National Honors Society. Furthermore, the very most thing I am proud of myself is being able to get accepted into FIDM.

What made FIDM right for you? From the time I applied to this school I have had the pleasure to work with the best advisor who has given me the very best advice and expertise to help me along my career journey. FIDM is involved with their students and their community and I am all for networking, growing, and building others while progressing myself. FIDM is where I need to be because I will have such a better opportunity to be around others who simply get fashion.

Growing up in Louisville, it has been fun and a great learning experience, but with opportunities that are limited it is little more difficult to pursue fashion as a career. At FIDM, I will be able to talk to new people with similar ideas and visions. I will have the opportunity to travel and see fashion in a global aspect. FIDM is meant for me because this town just isn’t big enough for me and FIDM has the tools that I need to succeed!

What are your career goals? I plan to climb the corporate ladder and become a Buyer for companies that embody similar fashion trends to mine. I plan to coordinate fashion shows for these companies, I wouldn’t mind becoming a Merchandise Coordinator for a urban skateboard shop such as Zumiez. I plan to travel and once I am financially stable I would like to open a thrift store and use some of the profit to start a organization that helps aspiring artist pursue their dreams. I have so many ideas.

What do you expect to learn at FIDM? I expect to learn far much more than I know about Merchandise Marketing, hands-on training, and the self-growth in my field. I plan to use my creativity while in college and I expect FIDM to enhance my knowledge and ideas to further my career.



Just Accepted Vis Comm Student Inspired by Travel and Culture



Full Name: Camille de Vela

Age: 18

Hometown: Santa Clarita, CA

Current year in school: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles Campus, Fall of 2014

Admissions Advisor: Alissa Dixon

How did your advisor help with the process? She helped every step of the way. She guided me through the application process and was always there whenever I had a question. Even after I was accepted, Alissa still continues to stay in touch with me -- she's great!

Tell us a bit about yourself. I love traveling. That's when I get the most excited because there's so many great things out there to explore and discover, and that's where I get most of my inspiration.

What are your proudest accomplishments so far? Making the decision to go to school at FIDM, sticking to it, and getting accepted.

What made FIDM right for you? FIDM had me when I visited the campus and felt how much creative energy was emitting from the students as well as in the atmosphere.

Describe your entrance project. For my project I had to create a store as well as its merchandise. I chose to give it the name "Culture" since that's what I believe is essential for igniting imagination, inspiration, and creativity. With that in mind, the clothing in my store was bohemian, comfy, breezy, and loose with a lot of global, cultural inspirations in the design as well as in the interior design of the store.

What do you expect to learn at FIDM? To understand how to express my creativity and ideas to successfully communicate with an audience and to see what I'm capable of achieving.



Business Management Student Launches Fitness Website (Interview)


Merchandise Marketing Graduate Ida-Sofia Koivuniemi, who was a DECA high school student, is currently purusing her Business Management Bachelor of Science degree at FIDM. 

What led you to start Fit SidekickI was inspired to start Fit Sidekick because when I started my own fitness journey I found myself longing for a friend to be there for me through this time in my life. I wanted someone who would come to fitness classes with me and someone to share my results with. I want to be that fitness friend for people because going through this alone can be tough! It also helps to hold you accountable for reaching your goals and helps you get in shape faster. If my website can motivate at least a few people to start living an active lifestyle, I will feel as if I have done something right.

How are you enjoying the Business Management program? I like the B.S. program a lot. I am doing it fully online which gives me more time to focus on my job at Flywheel Sports (an indoor cycling studio) and my website. The classes are very comprehensive and I'm learning a lot of new stuff that I was not taught in the A.A. program.

What are your career goals? After graduation I hope to find an entry level marketing position, or even get a promotion within the Flywheel community. I hope to somehow blend my love for fitness and marketing and create a job out of it. Of course, I hope my website becomes successful as well and will find me job opportunities.



FIDM Nominated in Four Categories For Downtown News' "Best of Downtown" Readers Choice


FIDM has received four nominations in total from Downtown News for their annual "Best of Downtown" Readers Choice for Best Museum (FIDM Museum & Galleries); Best Art, Craft & Design Store and Best Womenswear Boutique (FIDM Scholarship Store); and Best Gift & Stationery Store (FIDM Museum Shop).

Voting begins this Saturday, May 10, 2014 and ends Friday, May 30, 2014



Nick Verreos Participates in Discover Los Angeles' "What's Your L.A. Story?" Instagram Campaign


Over the weekend, alumnus Nick Verreos participated in a photo shoot with photographer Michelle Yam (who also attended FIDM) for a Discover Los Angeles' campaign entitled "What's Your L.A. Story?" for Instagram. Nick posed with red carpet gowns and some budding fashion designers who were visiting FIDM with their parents. 


Read more on Nick's Blog



Hank Pola Scholarship Presented to Textile Production & Development Student


On April 17, California Fashion Association President Ilse Metcheck presented a $5,000 scholarship to FIDM Fashion Design Graduate Shayna Goldberg in honor of her late husband Hank Pola, who was a longtime member of the textile and apparel community. Shayna will begin pursuing FIDM's Associate of Arts Advanced Study Program in Textile Production & Development this summer.

California Apparel News has the full story. 



President and CEO of National Retail Federation Matt Shay Meets With FIDM Students


Matt Shay, the President and CEO of the National Retail Federation, the world's largest retail trade association, along with NRF Senior Vice-President and NRF Foundation Executive Director Ellen Davis, were on campus on Monday to meet with students from the Merchandise Marketing, Merchandise Product Development, Visual Communications, and Business Management majors, to name a few. "It's amazing to see the creativity, and feel the energy here at FIDM,” said Mr. Shay, who will be a commencement speaker at graduation. 

“It was a fantastic opportunity for our students to meet Mr. Shay and discuss their futures, in addition to hearing his passion for the NRF’s ‘This is Retail’ campaign with two new initiatives: ‘Retail Across America’ and the ‘This is Retail Summer Roadtrip,’” said Marlene Morbitt-Dunn, Chairperson for Merchandise Marketing, Graphic Design, and Digital Media. “Our FIDM NRFSA chapter looks forward to being a part of the campaign when they hit California, one of the five states chosen to participate.”

Elizabeth Poteracki, who won a $10,000 Next Generation Scholarship from the NRF, Katherine Aguilar, who received a Spring 2013 Ray M. Greenly Scholarship from the NRF Foundation, and Amanda Gebran and Sarah Bitticks, who took second place in the NRF Foundation’s Student Challenge in New York as part of a team from FIDM, were all in attendance.

Karla Maldonado, who is pursuing her bachelor’s degree in Business Management, said, “I attended the NRF Big Show in New York in January as a member of the NRFSA, and it was great to see my experience come full circle. Mr. Shay really cared and was interested in what each of us was doing.” The students, who are working at companies such as Bloomingdale’s, Kellwood, Levi’s, and Halston while pursuing their degrees, are all members of the NRF Student Association.

Amanda, also pursuing her bachelor’s in Business Management, added: “I was honored to be in a board room with Mr. Shay and Ms. Davis as it provided me with the chance to closely interact with them. Thanks to what they do on their jobs I know and believe retail is an industry that drives innovation and offers leadership opportunities. No words can describe how grateful I am for their time and FIDM for providing another wonderful experience!”

The NRF just released a helpful video, 'Five ways to make the most of your career,' featuring FIDM Advisory Board member and Macy's, Inc. CEO Terry Lundgren:




Beauty Student Lands Job at BH Cosmetics in Time For Graduation (Interview)


Name: Cherry Thongthavikiat

Major: Beauty Industry Merchandising & Marketing

Graduating: 2014

Tell us about your new job: I am currently the Product Development and Marketing Assistant at BH Cosmetics. I assist the product developers and marketing executives in different day-to-day tasks as well as help out in the wholesale department when needed.

How did you get the job? FIDM actually helped me get this job by just simply being on my resume. Some people don't realize it, but just being from FIDM will get you very far in the beauty and fashion industry and just showing that you are a student there who will graduate is quite impressive for most beauty and fashion companies.

How has FIDM help prepare you for your career? FIDM prepared me by helping me create and correct my resume, teaching me how to network, and the importance of terminology and enhancing your computer skills. FIDM also taught me that you need to learn to work in a group environment because at any job you are going to meet new people and work with people you barely know but have to still be able to make it work no matter what and think on your feet.



Students Produce Samples of Boxing, Dance, and Equestrian Sportswear for Cotton Inc. Just Design It Competition


FIDM Students from various majors competed in Cotton Inc.'s Just Design It competition during the last two quarters. Students worked in groups of three to research a specific sport activity and the fiber properties, technical construction, and consumer needs required for success.


Teams attended workshops to increase their knowledge of cotton fabrics and how they can be used to enhance activewear products. The groups produced one sample each from their product lines, which were judged by industry experts.


First Place: Boxing - IMPD Students Linda Solano Diaz, Brodie Silver, and Amanda Ziegler. 

Second Place: Dancewear - Business Management Students Amanda Gebran and Imani Steiner and Interior Design Student Danny Lucero.

Third Place: Equestrian - Business Management Students Leslie Seo and Helen Ton and Graphic Design Student Patrick Pin-Tsung Lee. 





Just Accepted Merchandise Marketing Student Is FIDM Fashion Club President



Full Name: Colleen McGuire

Age: 18

Hometown: Corona CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Orange County, Fall 2014

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? My advisor was such a helpful, supportive mentor who was very understanding and patient with me. We had two meetings, both regarding the acceptance project, financial aid options, and FIDM's expectations and criteria. I was in love by the first two seconds of walking onto pink flooring at the Orange County campus, and Shirley made it seem more and more possible.

Tell us a bit about yourself. I'm definitely one-of-a-kind. I never really fit in with others as well as most people would. I've always stood out in crowds and strived to inspire rather than follow the same path as others. I've been involved in fashion for five years now, but always had a passion for it ever since I put on my first Disney princess dress when I was two. I love to sing, dance, sew, swim, model, surf, and shop, of course.

But besides basic hobbies, in everything that I do, I always take a great leadership role to help others, inspire, and perfect anything that I do. Some of my main inspirations would be my grandmother, mother, my high school fashion teacher, my best friend, and now FIDM. All in all, I've a very easy going person, with a wide sense of humor and a passion for fashion. 

What are your proudest accomplishments so far? I am the President for two fashion clubs, Titan Fashion for Temescal Canyon High School and the FIDM Fashion Club. I've made over 15 completed assembled garments in the last four years, hosted three fashion shows, modeled for agencies and runway shows, performed in dance shows and singing performances, experienced the beauty of the Dominican Republic before I was 18, fell in love, and graduated high school.

What made FIDM right for you? The school is where I'm meant to be for the next four years of my life. It's somewhere I can fit in, relate to new people, get the connections I need to go far in the industry, be given hands-on training, and get the privilege to have one of the biggest fashion industries in the world right down the street from my school.

What are your career goals? My desired career would be an executive buyer for a popular retail or department store, where I would be able to travel around the world to runway shows and international showrooms. I'm also very interested in fashion show coordinating and advertising.

What do you expect to learn at FIDM? I expect and hope that I learn to be a better speaker, gain patience in working with other people, figure out trade secrets, gain connections with designers and job opportunities, and strive to accomplish my dream through my dream college.



Just Accepted MPD Student Inspired By DEBUT to Attend FIDM



Full Name: Leslie Xiomara Montoya

Age: 17

Hometown: Sylmar, California

Current year in school: Senior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, October 2014

Admissions Advisor: Steve Aaron

How did your advisor help with the process? He guided me every step of the way and encouraged me to make an outstanding portfolio. He went out of his way to help me choose the right major that will suit me best.

Tell us a bit about yourself. I am currently attending Concordia High School and enjoying the last few days I have. I enjoy spending time with my friends, family, painting, playing basketball, and cheerleading. Getting new clothes and just spending time at the mall looking at all the latest trends is my favorite way to spend time. I've always had big dreams for myself when it came to fashion. I remember thinking as a little girl that I wanted to be a fashion designer and be someone in life.

What are your proudest accomplishments so far? Finishing up high school and getting accepted to FIDM.

What made FIDM right for you? I got the opportunity to attend two DEBUT Runway shows. As I was in the audience, I pictured myself being part of that. Since I attended the Los Angeles FIDM Open House I knew this was the right school for me. I remember driving into the parking lot I started getting butterflies. As I started asking for information and being very interested in everything that they had to tell me, I was forgetting how shy and nervous I was.

Describe your entrance project. I had to present five related garments and then draw them at a modified version that I could sell at my store. I had to know my customer and list the prices. My store was called Everlasting Fashion.

What are your career goals? My career goal is to be someone big in the fashion industry and have my own clothing line.

What do you expect to learn at FIDM? I want to learn anything I can about Merchandise Product Development. From all the basics to learning how to plan, develop, and present product lines.

A painting by Leslie



Just Accepted Merchandise Marketing Student Is Graduate of UC Irvine



Name: Charmitra Wickramaratne

Age: 27

Hometown: Kandy, Sri Lanka

FIDM Major: Merchandising Marketing

FIDM Campus and Start Date: Orange County and L.A., July 2014

Admissions Advisor: Joleen Harris

How did your advisor help with the process? I first came to see Joleen in 2011, right after graduating from UC Irvine. She was very helpful and informative, but for some reason I decided to take the traditional route and do something related to my field. Three years later, I wasn’t satisfied with the career path I chose even though my job was very rewarding. I then decided to contact Joleen and she walked me through the process again. She was very nice and helpful, which made it lot easier for me to follow through with the admission process. 

Tell us a bit about yourself. After graduating from college with a Psychology degree, I had a difficult time deciding which career to pursue. I researched my options and even began applying for jobs that are related to my major. Furthermore, I began to study for GREs as I was thinking of going to grad school. I always knew my degree wasn’t enough, and wanted more. Even though I have heard about FIDM many times, I never had the chance to look into the programs.

One day as I was researching, I began to see all the student stories, the amazing Advisory Board, and all the remarkable opportunities that I might to be able to come across. The more I began to read about it, the more I wanted to find about the school. Some of my hobbies are traveling, going to museums, and giving others a helping hand. I believe traveling broadens one's horizon, and opens up the mind to all the things the world has to offer. My special interests are taking dance classes, in which I find relaxation and satisfaction.

What made FIDM right for you? I believe FIDM gives me the opportunity to express myself in a creative matter and offers the chance to grow and learn.

Describe your entrance project. My entrance project was to create five different looks for a specific customer. I dug into my closet and created the outfits from my own clothing and accessories. I created a daily casual outfit, musical festival attire, a date night look, a special occasion wear, and something to throw on for the beach. First I styled myself in them and I asked my brother to take pictures of my looks and put them in an album. I’m very thankful for my brother, otherwise my dream wouldn’t have become a reality.

What are your career goals? One of my goals in life is to use my skills, abilities, and knowledge to their fullest measures, whilst taking it one day at a time and savoring every moment. I want to be able to love what I do. I hope to enjoy my career as well as use it as a tool to inspire others with similar goals and interest. Some of my goals upon my graduation from FIDM are to gain experience from well known stores, to eventually have my own business, enjoy what I do everyday, and share my knowledge while inspiring others to follow their dreams as I pursued.

What do you expect to learn at FIDM? I expect to learn a lot about the field I’ve chosen. I anticipate becoming far more knowledgeable in business marketing to aid my future endeavors. Since FIDM offers the chance to express my creativity, I plan to use that to my advantage; in addition, I wish to take that opportunity and use it towards self-growth in my field.



Just Accepted Merchandise Marketing Student Was Inspired By Daughter to Go Back to School



Name: Madelaine Leigh Weber

Age: 20

Hometown: Pleasanton, CA

Major: Merchandise Marketing

Campus and Start Date: Orange County, October 2014

Admission Advisor: Cathy Chambers

How did your advisor help you with the admissions process? Cathy was absolutely amazing. She helped me find a major that I was interested in and excited about. She was always so upbeat and helpful. She showed me around the campus and explained how the school works, which really reassured me that FIDM is the school for me. I couldn't have asked for a better advisor!

Tell us about yourself. I am a young, single mom going back to school all on my own. My daughter, Paisley, is 11 months old and an absolute joy. I never thought I would be in the position that I am in, but sometimes that's life and I'm trying to make the best of it and better myself for her. She is my motivation to go back to school to give both of us a better life and to make her proud.

What are your proudest accomplishments? My daughter is the best thing that ever happened to me and I couldn't a prouder mom. And I am so proud of pushing myself to go back to school and getting accepted into FIDM.

What made FIDM right for you? FIDM is the perfect fit for me because it's not a traditional school. It allows me to be a full-time student, work, and be home enough to be a mom for my daughter. I love that I can stay focused on my goals as well as being in a positive and creative environment that makes you want to be there and excites you when you walk in the door.

Tell us about your entrance project. I coordinated five outfits for five different occasions. I decided to do it all in children's clothes using my daughter as the model. As I was shopping for the outfits, I began to gravitate to a vintage look that was still baby-friendly. I ended up with an amazing project that I am so proud of.

What are your career goals? I'm not exactly sure what I want to do when I graduate, but I love all my options of being a buyer or seller. I may even decide to look a little outside the traditional box and go with more of a styling career path.

What do you expect to learn at FIDM? I'm hoping to learn all about fashion, trends, and how to become a part of the industry. I'm not sure exactly what FIDM has in store for me, but I cant wait to find out!



FIDM Students Grow a Red Wine Dress in Fermented Fashion Workshop


During the first week of April, select FIDM Students from a variety of majors seized an opportunity to participate in a Fermented Fashion workshop with Australian scientist Gary Cass. Cass discovered a way to grow a cellulosic fabrication from fermented wine and also works extensively with DNA. He shared his processes with students on the LA campus, followed by hands-on creation and manipulation of the fermented wine fabrication in a laboratory setting.


Impressive final projects from participants included garments, lampshades, a clutch purse, and jewelry made from the fermented fabrication, and a living house and a diorama offering a narrative of innovative materials. The event was organized by Textile Science Chair Amanda Starling and FIDM LA Library’s Textiles & Materials Manager, Kristine Upesleja. The achieved goal of Cass, Starling, and Upesleja was to inspire students to pursue innovation.

Written by Jennifer Blue, Textiles & Materials Specialist




Just Accepted Vis Comm Student Has Degree in Psychobiology From UCLA



Full Name: Katherine Rohm

Age: 24

Hometown: Orange, CA

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Summer 2014

Admissions Advisor: Cathy Chambers

How did your advisor help with the process? Cathy could not have been more helpful with the admissions process. From the first time I spoke with her on the phone, I knew that I was in good hands. She was so friendly and extremely approachable, always letting me know I could call or email her at any time if I had questions or concerns.

During my first meeting with her, she took her time to explain every detail about the admissions process, answering all my questions, really making me feel comfortable and confident with the approaching steps ahead. She even called me on a Saturday just to see how everything was coming along! I could not have asked for a better person to guide me through it all, because thanks to her, I am now a FIDM student!

Tell us a bit about yourself. I graduated from UCLA in 2012 with a degree in Psychobiology. Thinking I was headed in the direction of a medical profession, it wasn’t until after graduating that I really got to thinking about my true passions. I’ve always had a creative side to me that finds so many aspects of design intriguing – interior design, event design, fashion, all things crafty, etc.

I also absolutely love to travel, and have found that no matter where I am, design inspirations can come from so many different aspects of life – the people you meet, the natural scenery, varying types of architecture, the food, and the fashion. I cannot wait to turn this passion of mine into a career by majoring in Visual Communications at FIDM. Aside from this new endeavor in my life, you can often find me spending time with my friends and family, doing anything active such as running, hiking, or yoga, traveling, cooking, and just trying to enjoy as much about life as possible.

What are your proudest accomplishments so far? Graduating from UCLA, because it taught me so much about time management and balancing of my academic and social lives to find a happy and rewarding medium. Aside from everything I learned academically, the friends I made and experiences I had are something rare and to be cherished for a lifetime. I wouldn’t trade those four years for anything.

What made FIDM right for you? Knowing how stressful and difficult an application process can be, I immediately felt at ease with the guidance I had through FIDM’s process. That feeling of approachability and security stayed with me through my interview and has made me feel like there could not be a better option out there than FIDM. I have no doubt that I will continue to feel this way throughout this next year. With strong guidance and my enthusiasm toward becoming knowledgeable about Visual Communications, I could not be more excited about all that FIDM has to offer.

Describe your entrance project. My entrance project consisted of three assignments. The first was to create a basic design using only triangles, circles, and squares. I decided to use this as an opportunity to work with different textured and different colored papers, rather than try and draw something by hand. I cut out the shapes in various sizes and created an ocean/mountain/moon scene.

The last two assignments of the project were to create an exterior window display and an interior display. I enjoyed these parts of the project much more than the first, and really felt my creativity come to life. The window projected a bright, fun, and eye-catching display so that a store could advertise new prints (large floral and patterned prints) for their spring/summer line of women’s clothing.

The prints and patterns used to make the clothing were enlarged and stretched over long rectangular canvases that were hung behind each mannequin wearing that specific print. The interior display paralleled the spring/summer theme of the exterior window display. The mannequins were arranged to look like flowers, with their legs propped up by large flowerpots, leaves by their feet, and large tissue paper flowers in place of their faces. A potter’s table and hanging rack were included to further display jewelry and easily access the clothes. The mannequins were wearing brightly colored patterned outfits, just as those in the window display did as well.

What are your career goals? It is my goal to be well-connected in a career field that I feel confident and passionate about pursuing. Whether that be as an Event Coordinator, a Visual Merchandiser, or both, I know that with the skills and competence provided by my education at FIDM, I will be fulfilling my goal of pursuing a career that is both successful and rewarding. I aspire to be a professional who is not only passionate about the work I pursue, but also confident that the outcome of that work will inspire others to appreciate the beauty found through visual communication.

What do you expect to learn at FIDM? I have no doubt that FIDM will supply me with the skills and knowledge to become a strong, capable, and well-connected individual in the design world.



UC Riverside Sophomore Transferring to FIDM OC to Study Merchandise Marketing



Full Name: Linda Chae

Age: 20

Hometown: Riverside, CA

Current Year in School: Sophomore transferring from UC Riverside

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: OC, Spring 2014

Admissions Advisor: Cathy Chambers

How did your advisor help with the process? Cathy was extremely helpful and kind throughout my application process. She answered my emails quickly and called almost daily to check up on me to make sure I was not lost. She always made sure everything was correct, and all of my questions were answered. Her friendly and kind attitude throughout the whole application process made me feel comfortable and excited about FIDM even more.

Tell us a bit about yourself. Shopping for clothes, makeups, shoes, bags, and accessories is my absolutely favorite therapy. On my free time, I like to cruise around and visit the malls or small boutiques around my town and find inspirations and new trends. Something that I recently got into that I love as much as shopping is going on food adventures. The idea of exploring unfamiliar food and restaurants sounds so exciting and fun to me.

I like to search for well-reviewed restaurants on Yelp, and visit them with family, friends, and sometimes even by myself. I believe driving miles to try a well reviewed restaurant is well worth it. After the food adventure, I would shop around in the unfamiliar city. I cannot wait to try all the restaurants around the OC campus soon.

What are your proudest accomplishments so far? Through some mistakes and poor decisions, I grew up to become a stronger person who seeks a goal and motivation leading to success. I am proud of myself for pursuing what I have dreamed ever since I was young. I can say my proudest accomplishment thus far is realizing what I want for my future.

What made FIDM right for you? As soon as I heard about FIDM at my high school career fair during my senior year, I knew it was the path that I wanted to take. However, coming from a family with a medical and education background, it was hard to convince them that I wanted to go into the fashion industry. Due to my parents' disagreement with my choice of career, I had to go to UCR instead simply because it was a UC school.

After a year at UCR as an undeclared major, I realized that it just wasn't for me. My grades from UCR suffered reflecting my lack of interest and motivation. One day, my mom came home with the FIDM application and told me she went to check out FIDM. I finally got to convince my mom that I wanted to pursue what I was passionate about: fashion.

Describe your entrance project. I came up with a store and five casual, business, festival, party, and beach outfits. They were all the looks that I could closely relate to, targeting independent girls in their 20s. I had so much fun putting the looks together and it was the most fun college application process I have ever done.

What are your career goals? I dream of opening up my own boutique one day and becoming a successful businesswoman doing what I love.

What do you expect to learn at FIDM? I expect to learn the business side of fashion, from how all the big clothing companies work to how to open up my own fashion-related business. I expect to be able learn how to think outside of the box and more creative surrounded with all the artsy environment at FIDM.



Just Accepted Graphic Design Student Taking Self-Taught Passion to New Levels



Full Name: Kameron Goldman

Age: 17

Hometown: Eastvale, CA

Current Year: Senior

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA Campus, July 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan really made it easier than I thought. She's a very positive and uplifting person and she made me feel very confident going through the admissions process. I feel lucky to have had a great adviser. Susan is absolutely amazing!

Tell us a bit about yourself. I'm a pretty chill person, very laid back. I've been into graphic design and photography for a few years now. I taught myself how to use Photoshop. I like going out and taking my own photos, especially if I have someone to model for me. I like putting together projects for people because it makes me feel accomplished as a designer. I'm really into music as well. If I'm not out with friends or taking pictures I'm in my room with my guitar. 

What are your proudest accomplishments so far? My proudest accomplishment was being accepted into FIDM. I was so happy when the director shook my hand and welcomed me in.

What made FIDM right for you? FIDM's reputation really drew me in. I loved seeing all the different success stories and accomplished alumni. I figured one day that'll be me.

Describe your entrance project. For my entrance project I created a retail store called Midknight. I created the logo, a magazine cover, and the catalog cover all on Photoshop and Illustrator. For the magazine cover I had one of my friends model for me and I used the picture to create a realistic magazine cover. 

What are your career goals? My goals are to either work at or own a successful design company. I want to create something people will remember for a long time.

What do you expect to learn at FIDM? I expect to enhance my skills in designing and learn how to make things that will really amaze people.



Just Accepted High School Junior Has a YouTube Following



Full Name: Destinee Nicole Johnson

Age: 17

Hometown: Houston, Texas

Current Year in School: High School Junior

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Summer 2015

Admissions Advisor: Steve Aaron

How did your advisor help with the process? My advisor was an enormous help throughout my application process. He is so full of knowledge and made sure to share as much as he could about FIDM with me. He made frequent phone calls checking on my progress and sharing new opportunities he had found to benefit me. He repeated questions and statements to ensure I understood everything, and answered any questions I had with great depth. Steve Aaron opened so many doors for me that I never knew existed, and made this process a walk in the park.

Tell us a bit about yourself. For as long as I can remember I've been a girl of many dreams. I wanted to do anything and everything! As time passed and I grew older my number of "passions" dwindled, and I was left with a few I'll hold forever. The sport of cheerleading has played a big role in my life. For the past few months I have been making beauty, fashion, and lifestyle videos on YouTube. It has become a huge part of my life, and has brought me so many opportunities I would have never gotten otherwise.

With the success of my YouTube channel, I've recently launched my own blog, and it's been a blast. Talking and writing about fashion take up a good portion of my life, but I am also very passionate about music. I have been singing and writing my own music since I was about five years-old, and will do so for the rest of my life. I don't plan on becoming a mega pop star or anything. I just do it because I love it!

What are your proudest accomplishments so far? I've accomplished a lot in these 17 years of life, but I'd have to say that being where I am today has got to be the greatest. I get to upload videos for thousands to see, and it's given me the opportunity to work with amazing companies, and even be partnered with StyleHaul. Then I have my blog I just launched that been an amazing experience itself. I never knew I'd enjoy writing about my life so much.

And last but certainly not least, getting accepted into FIDM as a Junior. I have not always gone down the right path, and there were numerous times when I felt I'd amount to absolutely nothing. Getting accepted into my first choice college as a junior in high school is a feeling I'll never forget.

What made FIDM right for you? After studying the FIDM website for hours, I knew this was somewhere I had to look into. I was amazed by all FIDM had to offer: the people and brands the school is networked with, and all the success stories. When I had my first phone call with my advisors and he said the words "I am here to make your dreams come true," I knew FIDM was right for me.

Describe your entrance project. For my entrance project I was to create a store, write a brief description of the average customer, and put together five full outfits including brands and prices that could be found in my store. I decided to base my project of my personal dream, to own my own children's clothing store. "Pinky Promise" was a little girls boutique inspired by middle class Southern Californian mothers and daughters.

For every item purchased, that same item will be given to a child in need in hopes of inspiring them to follow their dreams no matter where or what they come from. Because it is something I am so passionate about, the whole process was such a good time.

What are your career goals? Upon my graduation from FIDM I plan to be a buyer for a top name brand, and eventually work to starting my very own children's boutique. Like anyone else, I want to be successful, but in anything I ever achieve in my career I want to give back and inspire as many lives possible.

What do you expect to learn at FIDM? I expect to learn all there is to know about the business side to fashion. Following my graduation, I hope to have a tight grasp on merchandising and marketing to be come a successful buyer and eventually run my own company.



FIDM Alumni Association Hosts 'State of Social Media' Workshop


On Tuesday, April 15, 2014, from 6:30 p.m. to 8:30 p.m., the FIDM Alumni Association is hosting a helpful workshop, "The State of Social Media: Everything you shoud be doing today and what you'll need to know for tomorrow." Taught by Victoria N. Koch of A Gifted Society, the workshop will cover the do's and dont's for platforms such as Facebook, Twitter, Instagram, and Pinterest. Hear about companies and people who are doing it right and how you can use social media to grow your business or brand. 

FIDM Alumni: $20; Students, Staff, and Guests: $30

FIDM Annex A332, 605 W. Olympic Blvd. Los Angeles (parking available in surrounding lots).

Spots are limited. Please email Victoria for registration and payment at



Self-Proclaimed 'Beauty Junkie' Transfers to FIDM From Cal Poly Pomona



Full Name: Danielle Agrums

Age: 19

Hometown: Yorba Linda, CA

Current Year: Sophomore transferring from Cal Poly Pomona

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: FIDM Orange County, Fall 2014

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? Shirley took me and my family around the FIDM OC campus for a tour and sat us down and told us everything we needed to know about the school and my major. She was so nice and especially helpful when it came to prepping me for my admissions interview. 

Tell us a bit about yourself. Right now I am working full-time at a beauty boutique called Planet Beauty as the assistant manager. I absolutely love my job; we are like a mini Sephora, and it is where I really realized my passion for beauty. When I am not at work, I love to sit at home on my computer and watch YouTube tutorials and hauls done by my favorite beauty gurus (Jaclyn Hill, Nicole Guerrieo, MissMaven, and HeidiCupcake). 

I also spend hours doing research on and obsessing over different beauty products that are out on the market or that are launching. I am definitely a self-proclaimed “beauty junkie.” When I am not doing something related to cosmetics, I am either at the gym working out or in spin class, or at home binge watching my favorite TV shows.

What are your proudest accomplishments so far? My proudest accomplishment thus far has been getting promoted at work to assistant manager.  All my hard work and dedication to my company has paid off and they see potential in me in the beauty industry. And of course, getting accepted into FIDM was a huge accomplishment as well

What made FIDM right for you? FIDM was the right choice for me because I have always dreamed of going to this school. When I was younger I thought I wanted to go to FIDM for fashion, but as I got older and realized my true passion in life, FIDM was still the perfect fit for me. FIDM is one of the only schools that offers my major in the entire country and FIDM's Beauty program is said to be just as intense as a graduate program. 

The high intensity and the fact that the major is so concentrated on the beauty industry really appeals to me. Also, I really like that you learn all the aspects of the industry, from hair care, makeup, and body care to skin care, and fragrance.

Describe your entrance project. For my entrance project I created a mock beauty product called TighTan. TighTan is a cellulite treatment that tones, firms, and tightens sagging and dimply skin yet also provides a beautiful bronze, sun-kissed tan that lasts for 7-10 days. I came prepared with a poster and printed out a brochure with all the product information on it. I used a glass bottle with a cork to package the product because I felt like it gave the product a beachy look, which also went along with the theme of the photos I chose for my campaign/brochure.

What are your career goals? I would absolutely love to work in either the marketing, merchandising, or advertising departments for a well-known cosmetics company. My dream employers would be Urban Decay, Lorac, Too Faced, or Tarte. I also would love to work for hair care brands like Enjoy or Pureology or skincare brands such as Dr. Perricone or Rodial. So basically, any professional career in the beauty industry where I am behind the scenes on the business side would make me the happiest girl alive.

What do you expect to learn at FIDM? I expect to further my knowledge of the beauty industry at FIDM. I already have a great repertoire of product knowledge under my belt, but at FIDM I am expecting to learn so much about business, marketing, advertising, and social media as they pertain to the beauty industry and I couldn’t be more excited. I am also looking forward to all the networking I will be able to do because of FIDM’s amazing connections with some of the most prominent brands in the business. 



Find Out Why This Student Left the Computer Industry to Pursue a Passion for Jewelry Design



Full Name: Doubara Eporwei

Age: 25

Hometown: Lagos, Nigeria

FIDM Major: Jewelry Design Professional Designation

FIDM Campus and Start Date: LA, Summer 2014

Admissions Advisor: Seung Kim

How did your advisor help with the process? Mrs. Kim was extremely helpful and always responded to my emails on time. She helped make the admission process quick and painless, something I really appreciated.

Tell us a bit about yourself. I have always loved to make stuff so looking back now, choosing a life in Jewelry Design makes a lot of sense. I have a background in Computer Science and Information Systems and have written a ton of code and a paper for the IEEE community. Aside from jewelry making, I love to read books, play video games, cook, teach, and travel. I have a big interest in education and would love to build state of the art libraries and schools across Africa one day.

What are your proudest accomplishments so far? Learning to step out of my comfort zone and actually be the change I want to see in the world and taking the risk to walk away from one of the "hottest" industries to chase something I am passionate about. Chasing this love for Jewelry Design and education has also allowed me to provide literature books for libraries into two different African countries, which is something I intend to do more of.

What made FIDM right for you? A number of things attracted me to FIDM, but some stand outs were the small class size of my program, the deep connection to the fashion industry, and FIDM's alumni network.

Describe your entrance project. I used non-jewelry images to communicate my interests and what inspires me. This was a very interesting experience because it allowed me to open up my mind to things that weren’t directly related to jewelry but somehow influenced me knowingly or unknowingly. In my project, I made some jewelry sketches and included a piece of lava rock I got from a trip to Hawaii.

What are your career goals? I aim to make Jewelry Design my life's work. I would love to combine jewelry and technology in a unique way that would bring enormous value to customers.

What do you expect to learn at FIDM? I expect to get lots of hands-on training in jewelry making and learn more about the various categories of the jewelry industry (fine jewelry, fashion jewelry, etc.). I expect to learn how to really tap into my creative ability, run a jewelry business, learn from other students, and build lasting relationships. I am also excited about internship opportunities and taking my skills to the next level.



Just Accepted High School Junior Works as a Fashion Stylist and Head of Social Media for Fashion Brands



Full Name: Sophie Bernard

Age: 17

Hometown: Los Angeles

Current Year in School: Junior

FIDM Major: Merchandise Product Development

Start Date: Fall 2015

Admissions Advisor: Roxy DeGuzman

How did your advisor help with the process? Roxy has helped me every step from the very beginning. She contacted me in my sophomore year after hearing my early interest in the school, and we planned to meet during my time at 3 Days of Fashion. We met and created a game plan of how I would take the steps to create my entrance project over a period of time. Roxy would check in often to see my progress. Without Roxy, I don't think I would have stayed on task. 

Tell us a bit about yourself. In my spare time, I'm usually on Tumblr, posting for my social media job, or at work. I work at a store called LF on Abbot Kinney in Venice as a fashion stylist and in marketing. I also work as the head of social media at a couture brand called Max Fowles. I will post on their Instagram, Tweet, and Tumblr for them any chance I get. My inspirations come from brands such as Marc Jacobs, Brandy Melville, LF, etc. I tend to go towards the modern California casual look. 

What are your proudest accomplishments so far? I feel that getting into FIDM early as a junior, and having all of these internships that I have found for myself really makes me feel like I can accomplish a lot on my own if I put my mind to it. 

Describe your entrance project. I actually made two entrance projects. I created my first project to take high-end dresses and translate them into a dress that Brandy Melville would make for the  California casual girl. My second project did the same thing, but with jackets for a spunky girl who would wear Nasty Gal apparel.

What are your career goals? Hopefully into the future, I will be a fashion forecaster or the head of product development at a brand I create with a group of people, or a brand already created.



Just Accepted Student Dreams of Designing for Lady Gaga and Daphne Guinness



Full Name: Omar Cisneros Nunez

Age: 18

Hometown: Cape May, New Jersey 

Current Year in School: Senior

FIDM Major: Fashion Design

FIDM Campus and Start Date: San Francisco, October 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan was an amazing advisor. She was really interested in my application and would always be in a fabulous mood when we chatted. Being a high school student, and not really knowing how college works, Susan would always thoroughly explain each step of the process, and give me peace of mind when I had any questions. 

Tell us a bit about yourself. Living in Cape May, I really love warm weather when we have it, and as a result I love to swim and go out to the beach; in general I really love to go out and experience new things and meet new people. I also love art, nature, science, and of course fashion, with special adoration for Alexander McQueen and Donatella Versace.

What are your proudest accomplishments so far? Being accepted into FIDM! Also, acceptance into honor societies, finishing a gown, and joining the school play. 

What made FIDM right for you?

 I have always wanted to visit San Francisco, so the campus was perfect, and the weather is a plus. I have also seen FIDM on Project Runway, and thought that the association to the show would provide an edge to get ahead of the competition.

Describe your entrance project.
 My entrance project was a manifested clash of cultures from 19th century conquistador mentality and Mexican indigenous lifestyle. My project showed how Western European culture depicted uncivilized people, and how theirs customs penetrated the culture of indigenous folk. It highlights both civilizations in a more modern take while at the same time telling the story of Spanish-Mexican assimilation. 

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What are your career goals?
 My ultimate goal in life is to start my own line of clothing and to dress people like Lady Gaga and Daphne Guinness, and to live in a fashion capital like Paris or New York. To get there, I plan to intern at companies like Vivienne Westwood, Alexander McQueen, or Versace, and eventually branch out into my own line of clothes. 

What do you expect to learn at FIDM? I want to learn everything I can about the technical aspects of fashion, textiles, trends, and pretty much anything that will make me succeed in the future. I am really looking forward to listening to the guest speakers, interning in corporations, and maybe even traveling abroad to get as much experience as I can in order to launch my own line of clothes.



Just Accepted Merchandise Marketing Student Has Her Own Inspirational Lifestyle Brand



Full Name: Ranya Batal
Age: 25
Hometown: Los Angeles
FIDM Major: Merchandise Marketing
FIDM Campus and Start Date: Los Angeles, Spring 2014
Admissions Advisor: Joleen Harris
How did your advisor help with the process? Joleen was an extraordinary help with the admissions process. She is very sweet and supportive and a true believer in helping students such as myself achieve their goals. 
Tell us a bit about yourself. I am a big advocate of traveling and getting out of my comfort zone, trying new things, traveling to new places, and trying new foods. It has opened my eyes to different cultures around the world. 
What are your proudest accomplishments so far? TICDA (Today I Can Do a Anything), the company I founded with the intent of changing people’s lives for the better. I started an inspirational lifestyle brand that gives consumers the motivation to live their dreams from a desire within and an inner commitment to overcoming self-imposed barriers. 
What made FIDM right for you? I am at a point in my life where I appreciate and understand the value of a college education and that it will provide me with opportunities and insights that were previously beyond my understanding. Now, as a creative person in business I firmly believe that the Fashion Institute of Design & Merchandising will help me achieve that goal. 
Describe your entrance project. For my entrance project I created a presentation of a TICDA customer and compiled a look book consisting of selected inventory for men, women, and youth.
What are your career goals? My career goals are simple and based around my personal growth as an entrepreneur, the growth of my company, a chance to provide opportunity, create long term jobs, and change people’s lives for the better.
What do you expect to learn at FIDM? I am looking to broaden my personal and business horizons in the fields of Business, Marketing, Management, Finance, and Creative Management.



Industry Notables Celebrate FIDM Designers at DEBUT Gala & Runway Show


DEBUT 2014, FIDM’s annual Fashion Gala featuring Advanced Fashion Design and Theatre Costume Design Graduates, drew more than 800 people to Barker Hangar in Santa Monica on Saturday night. (Pictured above: Gown by FIDM Debut designer Blake Patterson.) 


FIDM Debut Designer Tylor Purcell presents his first fashion collection 

The high profile event was attended by Mad Men Costume Designer, Janie Bryant, (pictured below); The Mindy Project Costume Designer and President of the Costume Designers Guild, Salvador Perez; architect Clive Wilkinson; designer and FIDM Graduate Karen Kane; Congressman Buck McKeon; and many other notables.


More than 100 garments and other design projects were presented in a four-part runway show, illustrating the work of FIDM Students graduating in the Advanced Fashion, Theatre Costume, Interior, and Textile Design Programs. Students work over a nine-month period to create the featured looks and collections that are shown on the runway. 


The evening also spotlighted “Chairing Styles,” a collaboration of 30 students across three disciplines, as well as Cadillac Couture, a segment of the show that featured elaborate gowns inspired by automobiles and car parts. 


The gala event benefited the FIDM Scholarship Foundation


FIDM Debut designer Mohamed Salaheldin presents his first fashion collection.



FIDM Student Advisor Honored as 28th Congressional District 'Woman of the Year'


FIDM Student Advisor Christy Schilling was recently honored as 'Woman of the Year' by Congressman Adam Schiff, who represents California's 28th District. Christy was recognized at a special luncheon in Hollywood for her advocacy work for animals. A longtime volunteer, Christy has also been a fundraiser for the YMCA child care programs and works with a local guild of Children's Hospital Los Angeles. 

You may read Rep. Schiff's commendation here



Just Accepted Beauty Grad Has a Degree From Fort Lewis College



Full Name: Kimberly Smith

Age: 29

Hometown: Denver, Colorado

Previous College: Graduated in 2006 from Fort Lewis College with a bachelor's degree in Business Administration and Marketing.

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: Los Angeles, July 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan was the best!  From the moment we met I just knew she would be a great advisor and I am so happy that I got the opportunity to work with her throughout this whole process.  She is easy to talk to, always has a smile on her face, and is very supportive. She always replies back to my emails within minutes of them being sent and thoroughly answers all of my questions. 

Tell us a bit about yourself. I am really excited to live in LA and I can't wait to explore the city and meet new people. Some of my hobbies include tennis, yoga, biking, going to the beach, hiking, snowboarding, and traveling.

What are your proudest accomplishments so far? Graduating from college and working as a skin care rep for the past five years and now being accepted into FIDM.

What made FIDM right for you? FIDM was the perfect choice for me because I am very interested in learning about the design and product development side of the beauty industry. The networking and internship opportunities are also another big reason why I wanted to come to school here. 

Describe your entrance project.  The company I created for my entrance project was called Global Glam Cosmetics. The concept behind the line was to create various collections and looks for different parts of the world. The location I decided to showcase was Hawaii, so I designed four essential products that I felt would be best suited for this beautiful place. I then wore the makeup look at my final interview while I presented my portfolio. I also created a display as well (pictured).


What are your career goals? Upon graduating, my goal is to already have my dream job lined up whether my internship becomes full time or I go to work for another company. A couple positions that I aspire to have would be a buyer, brand manager, creative director, beauty editor, or possibly being the owner of my own beauty line someday. 

What do you expect to learn at FIDM? I want to learn about all aspects of the beauty business so I can choose the right career path. I am also really excited to network with industry professionals and listen to the guest speakers who visit the school. 



Meet the Winner of the 2014 FIDM/DECA Challenge (Interview & Video)


FIDM received more than 80 entries from 49 DECA chapters for the 2014 DECA/FIDM Challenge. DECA members were asked to translate a seasonal fashion trend into a "look" depicting a researched fashion forecast for Back to School 2014. They submitted their projects via video presentations on YouTube. We recently caught up with the winner, 18 year-old high school senior Alaina Aylward, of Blue Springs High School in Missouri. 

How did it feel to win the FIDM/DECA Challenge? I was ecstatic! I was just so surprised and excited, especially because I had to submitted my video a month earlier. The waiting time until I found out how I did was killer! Now, I just feel very happy that my work is valued and appreciated by others.
You have entered the competition in the past. How did you hear about the FIDM/DECA Challenge? I entered last year and was awarded 3rd place at Internationals in Anaheim. I learned a lot and decided to try to do even better this year. My DECA teacher, Mrs. Fowler, originally told me about the FIDM/DECA Challenge. No one at my school had ever done it before, but she thought I should give it a go.
What are your future goals? I plan to major in Fashion Design in college and work as a designer. Although I can't plan the exacts of my career, I think the sky's the limit. Some of my goals include seeing an uber-chic woman walking down the street in my design, showing at Mercedes-Benz Fashion Week, launching my own fashion brand, opening my first store, attending the Met Gala, meeting Tim Gunn... I could go on, but I’ll spare you!
What was your favorite part about the challenge and the Folkloric trend? I loved sourcing my materials, forecasting the trend, and designing what I was going to make. My favorite part of the Folkloric trend is all the textured details and culture involved. I was captivated by all the different textiles, patterns and embroidery different cultures use and how they different they are. It's very colorful, lively, fresh, and inspired.

Hear directly from Alaina and see her entry in this short video:




Durango High School's FIDM Fashion Club Hosts Fashion Show


Ten girls and five boys modeled dresses and tuxedos during a fashion show hosted by Durango High School's FIDM Fashion Club. The new club, which is only four months old on campus, was founded by president Jennifer Welbourn, a senior who is planning a career in fashion and merchandising. Their adviser, Kurt Zeiner, noted that a number of Durango High School graduates are studying at FIDM. 

The Durango Herald has the full report. 

To learn how to start an official FIDM Fashion Club at your high school, go here.



Just Accepted Interior Design Student Has a Degree From UC Santa Barbara



Full Name: Juliette Mutzke-Felippelli 

Age: 27

Hometown: Newport Beach, California

Previous Degree: Graduated from UCSB in 2008

FIDM Major: Interior Design Professional Designation

FIDM Campus and Start Date: Los Angeles, April 2014

Admissions Advisor: Angela Tomei

How did your advisor help with the process? Angela was fantastic in explaining the program and all the great benefits of studying at FIDM (like the amazing library or how Tim Gunn films his new show on campus!) She has been a great mentor through the process, answering all my logistical questions and putting me in touch with the right people.

Tell us a bit about yourself. Outside of my passion for art and design, I am also one half of the DJ duo Fox N Feel. My husband and I began DJing together when I lived in Rio de Janeiro and since then, we have DJed at some of the top clubs and parties in Los Angeles. I also do a lot of writing my free time, primarily for the UK-based magazine MIXMAG, where I cover electronic music, as well as for the Orange County-based art gallery Great Over Good, where I cover all things art and design.

I also manage a personal blog dedicated to the local electronic music scene called The Electronic Camp. When I'm not writing or DJing, I'm restaurant hunting with my husband. For the past two years our New Year's resolution has been to try one new restaurant a week and we have stuck to it!

What are your proudest accomplishments so far? I am most proud of my ability to take chances in life, whether it was moving to a foreign country, learning a new skill, or making time to start my own blog. I respect how I have followed my passions.

What made FIDM right for you? What I love about FIDM is the collaboration between the departments and incredible opportunities to meet with top industry brands and personalities. The LA campus is beautiful and right in the heart of the Fashion and Arts District.

Describe your entrance project. I created a floor plan and color scheme for my entrance project that took inspiration from combining art deco elements with psychedelic prints. I titled it 'Art Deco Meets Purple Haze.'

What are your career goals? I want to create spaces that amplify human experiences, whether it is a dynamic corporate office or a playful hotel lounge. In all of my future projects, I want to incorporate sustainable design practices. The great Philippe Starck is definitely my design inspiration and his career spanning interior design, industrial design and architecture is one I admire.

What do you expect to learn at FIDM? I expect to gain the tools necessary to be a standout interior designer.



Just Accepted Vis Comm Student Is Junior at Villa Park High School



Full Name: Brooke Harrington 

Age: 17

Hometown: Orange, California

Current School Year: 11th grade 

FIDM Major: Visual Communications 

FIDM Campus and Start Date: Irvine, 2015 

Admissions Advisor: Sheryl Lewin 

How did your advisor help you with the admissions process? Sheryl was the absolute best advisor. She went above and beyond to make sure I had everything I needed to be successful in the admissions process. 

Tell us about yourself. I am a junior at Villa Park High School. I enjoy hanging out with my friends and family. One of my proudest accomplishments is getting into FIDM of course! 

Describe you're entrance project. My project had three parts to it. First, I had to make something using only squares, circles, and triangles. I decided to do something I've never done which is jewelry making and I made a necklace using those shapes. The second was a exterior window design and I made a store called The Revolving Door, which was a thrift store that contained a moving door in the front. The third was a interior store design and I based it off the same store as the outside with a vintage contemporary feel. 

What are your career goals? To become a magazine stylist  

What do you expect to learn at FIDM? Everything I'll need to know to be successful in my job field. 



Film & TV Costume Design Students Collaborate With Lacoste For Costume Designers Guild Awards


For the second year, Film & TV Costume Design Students participated in the Lacoste display at the Costume Designers Guild Awards at the Beverly Hilton on February 22nd and the Symposium of Costume Designers on February 23rd. The students were challenged with designing a contemporary tuxedo shirt for an iconic movie character. Below are the students' descriptions and inspirations for their designs. 


Loaren McFarland: My tuxedo shirt takes inspiration from the dark and scary family man known as Don Vito Corleone from The Godfather. With a modern twist, he shows off his money making ability by dressing in the finest of treasures. Gold, diamonds, and the finest of silks do not even scratch the surface of the power he holds over many.

Lena Lollis: While designing the updated Mademoiselle Amy Jolly from the film Morocco for Lacoste, I focused on the essence of the character: a woman who is daring, seductive, and doesn’t bother herself with the opinion of others. Her confidence is exuded in her tuxedo shirt using sheer and opaque fabrics to reveal – but not too much.

Julia Laftsidis: The iconic film character I chose was Ren McCormack (played by Kevin Bacon) from the popular 1980s movie, Footloose. When thinking of who Ren would be today in the 21st century, I landed upon the idea of making him into a male exotic dancer. His late night persona is a bad boy who comes on stage as your rock n’ roll fantasy prom date. “Ren Sensation” leaves you with thinking that life really is a beautiful sport.

Alexandra Serna: My Lacoste design for Louis de Pointe du Lac from Interview with The Vampire, is a reimagined take on Louis’ nostalgic, yet classic, 1780 vampire character. The wine and blood he so somberly drinks is displayed metaphorically across his blouse through the vintage detail and contrasted color scheme. Even in today’s world, Louis cannot simply hide his character, for he proudly displays the bites he’s taken along his journey through the centuries.

Brionna M. Rowe: In 1988, Prince Akeem from Coming to America was a humble African prince who travels to America looking for love. Today he is still a hopeless romantic but he has become proud in his fashion sense. The 21st century is all about acceptance of culture and owning who you are and he has taken on that mindset. To showcase this, I infused African themes with traditional tuxedo shirt designs and incorporated traditional African basket weave in the bib, as opposed to pleats or ruffles. I think any American girl would fall for him in this tuxedo shirt, though I may be biased.

Didda Scheving: Redesigning a shirt for a memorable character in the 1980s, who is also musically inspired was an obvious choice for me. I chose to construct a tuxedo shirt from a Lacoste polo for Duckie Dale from Pretty in Pink. Duckie’s style is influenced by his musical idols, rockabilly, as well as his own creativity.

Lucy Li
: The Great Gatsby was my favorite book growing up because of the romantic sentimentalist, Jay Gatsby. The modern day Gatsby is a billionaire underground drug dealer who has gained his fortune by participating in fraudulent activities. Gatsby is new money, thus his wardrobe is flashy and fashionable. The tuxedo shirt I designed for him is luxurious, reflecting his lavish Hamptons lifestyle. I showcased his life lived in excess by using custom embroidery, gold piping and imported Indian silk.




Red Carpet Trends and Fashion Show With Nick Verreos at FIDM


Fashion Designer, Alumnus, and Instructor Nick Verreos, most recently seen on Lifetime's Project Runway: Under the Gunn, and business partner David Paul hosted a Red Carpet Trends and Fashion Show event at FIDM's Los Angeles campus. The intimate presentation, held at the Museum & Galleries, premiered the designers' latest collection of red carpet gowns for their couture label Nikolaki and guests enjoyed a Champagne reception. 


Read Apparel News' coverage of the event. 


The Bachelorette star and Alumna Desiree Hartsock with FIDM's Barbara Bundy

Photos by Alex J. Berliner / ABImages




Business Management eLearning Student Owns Bridal Boutique in Grand Rapids, MI (Interview)


Name: Katia Agius

FIDM Major: Business Management

When and why did you open your bridal salon? BIANKA Bridal started as a dream and goal. Everything that I did while in high school or at FIDM was centered around the concept of being an entrepreneur in the bridal industry. After graduating with my AA in Merchandise Marketing, I was presented with the opportunity and didn't think about it twice. Grand Rapids, MI needed a bridal makeover and we were ready to introduce exclusive designers at different price points. Our opening day was January 13, 2014, and four brides said "yes" to their dress. That day I knew everything had fallen into place; I had reached my goal and was living my dream.


How do you balance going to school while running a business? Time management is key! I literally have a schedule that I live by, otherwise I would be all over the place. Being a web-only student is definitely a plus, even though it can be hectic. I organize my study hours based on the flow of the week and mainly do the "heavy loads" on Sundays. The skill of time management is definitely something that I progressed into during my AA studies in FIDM San Diego. An additional factor that also helps me balance is my passion for fashion and business. I have been blessed with the opportunity to blend both aspects everyday!

What led you to choose FIDM? The combination of both fashion and business. I had always been interested in high European fashions and accounting/economics, but I also had strong interest in being my own boss. Merchandise Marketing was definitely the introduction of both industries, and so is the Business Management Program. I highly reccommend FIDM to build a network, gain self-knowledge, and have awesome experiences!


How are you enjoying the Business Management program? I love it! It's definitely different than my previous degree; there is more in depth analysis of economics, marketing concepts, and history. If everything goes as planned, I will graduate in June of 2015. 



Beauty Student's Internship at GLAMGLOW Becomes a Full-Time Job


When Beauty Industry Merchandising & Marketing Student Louie Lopez moved to California from New York City he wasn't sure if he would find success. But thanks to a little help from FIDM, he acquired an internship with GLAMGLOW, and seven weeks later, he was hired as a full-time Product Marketing Coordinator at the beauty brand. 

Louie, who will be graduating from FIDM this year, says, "I am most excited about being offered the position before I even finished school. I feel very honored that they recognize my hard work and wanted to grab me before I eneded up with another company. I look forward to a long and exciting career in beauty." 



Beauty Student's Internship Turns Into a Job at Josie Maran Cosmetics


Name: Rachelle Pons

Major: Beauty Industry Merchandising & Marketing 

Graduating: June 2014

Company: Josie Maran Cosmetics 

Job Title: Social Media/PR Assistant

How did your new job come about? I was at a trend show and was networking with Smashbox Cosmetics for an internship. The company was taking a while to contact me back and I'm a very impatient person, so I went to my Major Director and she gave me a contact at Josie Maran Cosmetics. I went into the interview and was offered an internship that day. Now, after nine months at the company, I am a Social Media/Public Relations Assistant and happier than ever. 

What are your responsibilities? Each day changes, but some staples of what I do are competitive analysis, answer interviews, work with bloggers/vloggers, keep the social media accounts updated, work with products, send outs, campaign ideas, and event planning, but the list goes on and on. 

What are you most excited about? Everything I do is exciting and a learning process. I think the most exciting thing I cannot wait for is when I graduate, I will be a full time Public Relations Coordinator. Working in the field I want and in the specific section I've always dreamed about is a dream and I have to thank to my mentor and boss, Taryn Aronson, who is also a graduate of FIDM. 



Nearly 60 Fashion Fans Attend Saturday Intro to FIDM Class on Fashion Collection Development


On Saturday, nearly 60 fashion fans gathered at FIDM's Los Angeles campus for a Saturday Intro to FIDM Class on Fashion Collection Development, taught by the Product Development Assistant Chair, Estel Hahn. The students, who ranged in age from one 8th grader and a handful of high school freshmen to working professionals with higher degrees, experienced what it's like to be a student at FIDM for the day.

Attendees traveled from all over California, including Carlsbad, Orange County, and Barstow, and out of state families came from Tucson and Las Vegas. Estel led students through an inspiration exercise in which students analyzed the classroom ceiling in room 319 and shared their design ideas and the elements of the ceiling that inspired each idea. She also covered how a fashion apparel line is developed and  how to choose colors, fabrics, and silhouettes around a defined theme. 

Here are some quotes from attendees:

"This was just what I was looking for!  I loved how we talked about the business side of things."

"I really enjoyed the instructor.  She was very smart and fun and kept my attention the whole time :)"

"Great information.  I am so excited by what I'm learning.  Inspiring!"

"I loved the workshop.  Very informative and gave a great feel for FIDM classroom environment." 

"I really enjoyed the campus.  It opened my eyes to a different world."  

Learn more about FIDM Events here.  



Watch Highlights From a Special FIDM DesignLab at Westfield


Last fall, Westfield Topanga and Westfield Valley Fair hosted Fashion DuJour, a fashion exhibit featuring Emmy-nominated costumes, a special FIDM Design Lab, and curated displays by fashion tastemakers. Five FIDM designers were invited to participate in a live draping event. The winner, Angela Avanesyan, received $2,500 and the chance to display her gowns at Westfield Valley Fair for an entire year. 

Watch a short video showcasing the Design Lab contest and hear industry notables talk about FIDM below:




Just Accepted Merchandise Marketing Student Transferred From SFSU



Full Name: Celine Honig

Age: 18

Hometown: Yorba Linda, California

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Orange County, July 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan was very helpful by giving me and my family a thorough and informative tour of the Orange County campus and explained in detail the FIDM program and its curriculum. Susan was also instrumental in answering my questions about transferring credits, deadlines, and set up a tour of the LA campus for me and my family.

Tell us a bit about yourself. Fashion has always been my inspiration and hobby. From the age of three, I knew exactly what I did and didn’t want to wear, and I had a strong point of view about how fashion impacted me. When I’m not changing clothes, I love spending time with my dog Lola and taking her to the dog park.  

What are your proudest accomplishments so far? One is the work I completed as an Assistant Stylist during several photo shoots. I learned so much about the fashion industry and it was one of my first steps into the fashion world. I recently completed a semester at San Francisco State University.  Being away at college helped me to learn more about myself and become the person I am today.

What made FIDM right for you? I first toured FIDM at age 10, and fell in love with the school. I could easily see myself in the classes learning about fashion and enhancing my skills. FIDM is right for me because it will help me enter the fashion industry which has been my lifelong goal.

Describe your entrance project. I created a store including the demographics of my customers, the environment of my store, and a carefully chosen name. I created five separate looks that I would sell in my store based on the price point. My style is very modern and I like highlighting one piece in the outfit. I based all five of my looks on this theory.

What are your career goals? I aspire to become a buyer or CEO for a large company such as Nordstrom's or Bloomingdale's. I am very interested in the financial and psychological aspect of fashion so I hope to be working with both of those elements.

What do you expect to learn at FIDM? I expect to learn the foundation elements of fashion including, business, marketing, and trend forecasting. These are all subjects that will help me to obtain my goals!



SF Students Design and Install Three Brooks Brothers Windows


Students in Roy Kunkle's Design Installation course designed and installed three Brooks Brothers windows on campus during the Fall 2013 quarter. The windows featured Red Fleece for Men, Red Fleece for Women, and the new Black Fleece for Men and Women designed by Thom Browne. 

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The special project began with a tour of the new flagship store in Union Square and during the design process, the Visual Coordinators from the store visited FIDM SF to offer the students feedback.

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The final presentation of the windows took place at the end of the quarter and was attended by Store Manager Alonzo Williams, and his two Visual Coordinators, Michael Kaihe (a graduate of FIDM) and Brian Chan.

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Study Says Typical College Students Most Regret Not Gaining More Work Experience While in School


According to a story in The Atlantic, 50 percent of college students most regeret not gaining more work experience while in school. Twenty-nine percent of respondents also regret their choice of major. "What students really need is experience putting their knowledge to practical use while they're still in school," writes senior editor Eleanor Barkhorn. 

At FIDM, we strongly believe that internships and part-time work go hand-in-hand with classes taught by professionals who work in the industry. The dedicated Career Center Staff works with FIDM Students and Alumni one-on-one to ensure a targeted and efficient job search.

Of the eligible graduates actively seeking work, over 90% of graduates in all majors and programs found employment within six months of graduation. And FIDM Students and Graduates have access to a network of industry leaders, FIDM Faculty, and nearly 55,000 influential FIDM Alumni. 

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