These Families Needed Santa's Helpers. Find Out How FIDM's Scholarship Store Got Involved.


On Sunday, a team from FIDM's Scholarship Store helped out at the annual Sheriff's Department 999 For Kids charity event.


The Scholarship Store donates toys, clothing, and accessories to help families in need and act as Santa's helpers at the event, giving the merchandise away. 


999 For Kids was created in 1985, through a joint effort of the L.A. County Sheriff's Department and the County's Department of Children and Family Services. The organization aids physically and mentally challenged children who are victims of the most severe cases of child abuse, neglect, and family violence. 




What's Happening at FIDM This Month and Beyond. (P.S. You're Invited!)


You are invited to attend one of FIDM's many events held on and around our four California campuses. 

Saturday Classes & Workshops: Learn from the experts about everything from retail trends and branding to financial aid strategies. Up next, on Saturday, December 14th, there's a free Visual Communications workshop at the San Diego campus, followed by a Pattern Drafting & Contemporary Trends Workshop on the 21st. 

Sew Like a Designer Workshop: Learn basic sewing with a professional twist and make a garment in one day. This event is happening at the Los Angeles, Orange County, and San Diego campuses in December, January, and April. 

Educator Luncheons: Tour one of our California campuses and learn about new programs and curriculum updates. The next one is on Friday, December 6th (for Orange County and San Francisco) and December 13th (for Los Angeles and San Diego). 

DEBUT Runway Show: Prospective and Just Accepted Students should save the date for FIDM's annual fashion gala featuring designs by our talented graduating students on March 20th. 

Go Shopping with FIDM at Cal Mart: Learn about trends and how to shop for them on our field trips to the world-famous Cal Mart Center showrooms located in Los Angeles' Fashion District.

FIDM Open House: In 2014, attend one of FIDM's Open House events to experience what the college is all about. 

You can keep up with all of FIDM's Events here



Behind the Loom at FIDM's Saturday Knitwear Design Workshop


As part of FIDM's Saturday Classes & Workshops, potential students can experience topical industry classes taught by the college's instructors and staff. The knitting room was filled for Saturday's Intro to FIDM Class: Knitwear Design, Intro to Machine Knitting hands-on workshop.


Each student had the chance to sit behind a loom and learn about machine knitting and heard a lecture that discussed knitwear and fashion design. The event concluded with a Stoll demonstration. 




Publicist for George Clooney and Robert DeNiro Speaks to FIDM LA Class

13248j Zach Rosenfield_DSC_4407

Zach Rosenfield, a publicist at Stan Rosenfield & Associates, works with A-list stars such as George Clooney and Robert DeNiro. He was recently on campus as a guest speaker for FIDM's Promotion in the Merchandising Environment class. Zach chatted about public relations, crafting a message, and answered questions from students.



GUESS + FIDM Design Contest Semi-Finalists Are Chosen


The GUESS + FIDM Design Contest that we told you about in October now has five semi-finalists who are vying fo ra $5,000 cash prize and chance to have the winning design produced and sold by the  brand.

FIDM Instructor Brianna Wilson's Social Media class will be promoting the semi-finalists and their designs for the next five weeks through all FIDM social media platforms. Be on the lookout for blog and Facebook posts, Tweets, and Instagrams and see who wins this exciting contest!



Just Accepted Graphic Design Student Has a Degree in Sociology From UC Irvine



Full Name: Stephanie Kim

Age: 22

Hometown: Irvine, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA, January 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I graduated from UC Irvine in 2012, with a degree in Sociology, but I definitely found a passion for using my creative abilities in a working environment since graduating school. One of the biggest things I'd love to check off my bucket list is traveling the world. Traveling is definitely a great passion of mine, so working somewhere in Europe for a bit would be a dream (though nothing can replace SoCal in my heart). I'm a huge fan of outdoor activities and going to a good happy hour with friends.

What are your proudest accomplishments so far? Making the decision to study abroad in Paris. It changed my life and made me the person I am today.

What made FIDM right for you? Everything FIDM had to offer appealed to me. From small sized classes to all the attention and assistance I got from my wonderful advisor and to the present opportunities to expand my network in the Fashion and Entertainment industry, I knew FIDM was the perfect choice.

Describe your entrance project. I created a concept for an imaginary store, including customers I wanted to target, the vision I wanted to create within my store, a slogan, etc. From there, I had to create a magazine ad, a catalog cover, and a design to be printed on my store's shopping bag. I love all things with a modern rustic flavor, so I used inspiration from weddings blogs in terms of decor and color scheme to help me with my project.

What are your career goals? The dream is to be able to go into either branding or advertising/marketing to create fashion campaigns. I want to be able to do what I love and utilize my skills into a successful career.

What do you expect to learn at FIDM? I expect to learn the necessary skills it takes to translate a vision I see in my head onto a computer.  



FIDM Alumni Association Hosts Stylist Panel in L.A.


FIDM Alumni and their guests were recently treated to an Alumni Association-sponsored Stylist Panel, featuring celebrity stylists (pictured from left to right) Jonathan Colombini, Warren Alfie Baker (X Factor, The Taste), and FIDM Graduates Lindsay Albanese (InStyle, Today Show, Good Day LA) and Daniel Musto (Fashion Star, Kris Jenner Show).


The panel discussed how they got their respective starts in the industry and answered questions from the audience. The event was held at the New Mart in Los Angeles.




Attend Career Stardom Panel With Nick Verreos at FIDM LA Open House on Saturday


On Saturday, November 16, 2013, from 11:00 a.m. to 1:00 p.m., you're invited to meet FIDM Grad, Instructor, and Designer Nick Verreos. The Project Runway star will host the Career Stardom panel twice, at 11:30 a.m. and 12:15 p.m., talking to experts who will share success stories and advice from their educational and career experiences.

While on campus, you can learn about career paths, tour FIDM's state-of-the-art library, view student work, and explore housing options. FIDM's Open House is free to the publilc.

Make your reservation now.



Meet Celeb Stylist Daniel Musto at FIDM Orange County's Open House on Saturday


On Saturday, from 11:00 a.m. to 1:00 p.m., meet celebrity stylist, fashion expert, and FIDM Grad Daniel Musto (NBC's Fashion Star, Extra!, and Kris Jenner Show) and seven multi-industry experts from companies such as St. John Knits and 7 for All Mankind at FIDM Orange County's Open House.

Daniel will be on hand for a Q&A presentation where he'll chat about his experiences in the industry and what it takes to be a successful fashion stylist. While on campus, you can also view two fashion exhibitions: Innovative Materials and Gatsby's Women: Fashionable Ideals of the 1920s.

Orange County's Open House is free to the public. Make your reservation now.



Live FIDM Design Lab Competition Held at Westfield Valley Fair in San Jose


Westfield Valley Fair celebrated its relaunch on November 1 with Fashion DuJour, an exclusive event in partnership with DuJour magazine, FIDM, and United American Costume Company. More than 500 Bay Area tastemakers and style aficianados, including Randi Zuckerberg, Marie Claire senior fashion editor Zanna Roberts Rossi, and Rumi Neely, were on hand for the event.

Jeanann Williams, Zana Roberts Rassi, Rumi Neely and Athena Calderone.jpg
A live FIDM Design Lab competition showcased five designers -- current students and graduates -- as they draped a red carpet gown. The winner, FIDM Alumna Angela Avanesyan (pictured in top photo, middle), will receive a $2,500 cash prize and opportunity to display her collection in Westfield Valley Fair's luxury wing for an entire year.




SF VisComm Students Create Candy-Themed Table For DIFFA SF's Dining By Design


FIDM Students recently created a candy-themed table for DIFFA (Design Industries Foundation Fighting AIDS) Dining By Design event in San Francisco. What began as a project in Roy Kunkle's Design Installation class during Summer quarter at FIDM SF continued during the break, and installation of the space took place last week by a team of volunteers.


Pictured left to right: Deena Hashem, Chelsea Diaz, and Katrina Tagle.



Just Accepted Digital Media Student Is a YouTube Sensation


Full Name: Lauren Mullally

Age: 20

Hometown: Foxboro, MA

FIDM Major: Digital Media

FIDM Campus and Start Date: July 2014, Los Angeles

Admissions Advisor: Laura Gorham

Tell us a bit about yourself. Up until a few years ago, my only true passion was cheerleading. When I started college I decided that I would leave cheerleading behind and search for new interests and passions. It was at this time that I found my passion for video editing and everything beauty and fashion related through creating my YouTube channel, laurensvanityy.

Since creating my YouTube channel, it has become a passion that takes over a good portion of my life. If I am not filming, I am either editing future videos, thinking of new video ideas, or answering comments on my videos or other social networks.

What are your proudest accomplishments so far? My proudest accomplishment so far would have to be starting my YouTube channel and becoming a StyleHaul partner. My channel has been able to give me so many opportunities to travel to new places, meet new people, experiment with new products, and many other opportunities that I wouldn't have had otherwise.

What made FIDM right for you? I knew FIDM was the right school for me the second I stepped onto the campus. The atmosphere and the class sizes made FIDM really stand out to me. Also, the program that FIDM offers for Digital Media has the best curriculum I found, which made the decision to become a student at FIDM very easy!

Describe your entrance project. I created a video that ultimately just described who I was as a person, how I got to the place I am today, and why FIDM was the school I wanted to transfer to. I put a lot of myself into the video and by doing so actually learned more about myself and who I really was.

What are your future goals? To graduate FIDM with my Digital Media degree as well as my Bachelor of Science degree.

What do you expect to learn at FIDM? I expect to gain more knowledge and experience within the Digital Media field. I hope to be able to explore programs and editing software that I have never used before. Most of all, I expect to learn more about myself and how I fit into FIDM and my major.

Watch Lauren's Admissions video here.



SD Campus Hosts Costume Illustrator Panel Event and Exhibit

The San Diego campus recently hosted an exciting panel event with renowned costume illustrators Phillip Boutte Jr. (Hunger Games: Catching Fire and Mockingjay, Inception, Star Trek), Keith Christensen (Man of Steel, Batman vs. Superman, Thor II), and Christian Cordella (Captain America: The Winter Soldier, 300: Rise of an Empire). The talented trio discussed their careers, creative process, and film projects.




FIDM Students were invited to wear an originally designed costume from a select list of films for a chance to win a prize. A Hunger Games: Catching Fire-inspired art exhibit was also displayed.





FIDM Students Participate in The National Retail Federation's Holiday Card Contest


The 10 finalists for the National Retail Federation Holiday Card Design Contest include the work of four FIDM Students: Merchandise Product Development major Isaac Bevere (three designs) and Graphic Design Students Eileen Gano (two designs), Sara Berkes, and Patrick Lee (design pictured above). More than 130 designs were entered.

Facebook users may vote for up to three times per day through November 1, 2013. The top three winners chosen will receive $1,000 and a trip to New York to attend NRF's Big Show in January. In addition, their name, photo, and college name will be on the back of the card, which will be sent to over 10,000 NRF members worldwide. 

Vote for your favorite design at NRF on Campus' Facebook Page.



GUESS + FIDM Design Contest Announced in Women's Wear Daily


Women's Wear Daily has the scoop on the GUESS + FIDM Design Contest that's open to students participating in the college's Creative Design Analysis and Portfolio Preparation and Presentation classes. FIDM Students are tasked with creating and producing "a salable denim-based look for the GUESS brand."

FIDM Instructors will select the top 20 entries, which will be judged by GUESS executives. The winner, who will be announced in January, will receive a $5,000 cash prize and chance to have the winning design produced and sold.

Image via GUESS



Project Runway's Bradon McDonald Featured at Phoenix Fashion Week


FIDM recently partnered with Phoenix Fashion Week, where DEBUT Graduate and Project Runway finalist Bradon McDonald and Apparel Industry Management Alumna Julie Cruz, of Shawl Dawls, showed designs.


Bradon, pictured above taking a bow, visited FIDM's booth to meet and greet students, sign autographs, and take pictures with fans.




Just Accepted Interior Design Student Pursuing Her Longtime Dream of Being an Interior Designer



Full Name: Sarah Cleopatra Wilson

Age: 38

Hometown: Redlands, CA

FIDM Major: Interior Design

FIDM Campus and Start Date: LA, Jan 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I’ve had the goal of becoming an Interior Designer for over 15 years, growing up in a family where my mother does upholstery and is a seamstress really instilled a love for design in me. I enjoy being creative, whether that is expressed through my love of sewing, design, or creating the perfect outfit for an occasion. Reading is also one of my passions. Give me a good book and I can drown myself in the story for hours at a time. Sci-fi and mysteries are at the top of my genre choices.
One of my special interest is in the arena of furniture design. I enjoy conceptualizing and even building a custom piece of furniture that exactly meets a need. Whether it’s a shelving unit for added storage, a sofa that can double as storage or a guest bed, I just love coming up with a beautiful piece of furniture to match the need.  

What are your proudest accomplishments so far? There is nothing I’ve put my mind to that I haven’t done, I’ve completed my bachelor's after having my son and a masters while working full-time, but my proudest accomplishment so far is deciding to pursue my passion in the field of Interior Design and getting accepted to FIDM to make it a reality.

What made FIDM right for you? I already have a degree, so the Professional Designation program helps me just take the classes I need and nothing extra. I like the idea of having instructors who are working in their current field, because it will help to keep the information being taught current so that my learning is fresh and applicable to the work world that I’ll be graduating into. Additionally, I like having a small class size because it allows for good professor, student interaction.
What are your career goals? Upon graduating from FIDM I plan to open my own business to serve a residential customer. I would love to help others create pleasant, organized spaces in their homes. I will also relish guiding the client through the creative process. I would also enjoy purchasing homes, enhancing the home through renovation and design, staging, and then placing the home back on the market.

What do you expect to learn at FIDM? I expect to learn the skills and techniques that will help me to successful execute my passion.



Red Carpet Gowns From FIDM Designers On View at Fashion Dujour Exhibition


Westfield Topanga's Luxury Court is home to Fashion Dujour, a five-day event and exhibition featuring a special FIDM Design Lab, Emmy-nominated costumes (Mad Men, Downton Abbey, and Boardwalk Empire), and curated displays by fashion tastemakers.

Held Friday, October 18 through Tuesday, October 22, five emerging fashion designers from FIDM were invited to participate in a Design Lab contest, creating glamorous, draped gowns in only 90 minutes. A panel of judges will award a winner $2,500.




Blue Jeans Go Green SD Campus Kick-Off Party With 91X


FIDM's San Diego campus recently hosted a Blue Jeans Go Green kickoff party to help communities in need by providing housing insulation made from recycled denim. Carlos Montoya from the local radio station 91X played music and handed out tickets to upcoming concerts and Halloween events in the area. "Our students really enjoyed the event and we completely filled a recycling bin with denim!" reports Susan Spencer.





Just Accepted Seventeen-Year-Old Student Runs Her Own Online Store



Full Name: Jasmine Harris

Age: 17

Hometown: Murrieta, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles -  January 2014

Admissions Advisor: Seung Kim

Tell us a bit about yourself. I am a fashion and all things beauty-related addict. I am a lipstick junkie, a nail connoisseur, and of course, a shopaholic. In my free time, I enjoy sewing, being creative, and occasionally singing off-key. I love to recreate "vintage" finds and turn them into something super cute! I love learning about different cultures and styles all around the world!

What are your proudest accomplishments so far? My proudest accomplishments in my life so far would have to be owning my own online clothing store, Snazzy Jazzys. I customize shorts, high-waisted and regular, along with some of my original creations! I have actually sold my products internationally in places from London all the way to Abu Dhabi. The fact that people from other countries even want to buy my products make me feel so proud. I have over 5,000 views on my site and I'm in love with creating things for people and putting a smile on their face!

What made FIDM right for you? My fashion teacher in high school, Mrs. Mueller, was such a big inspiration and had such an upbeat and energetic spirit. We always had people from FIDM come in and speak to us about the school. My junior year of high school, I made my first visit to the campus at Open House and I fell more in love and knew that this was what I wanted 100%.

From the pink floors to all the creativity around the campus, it was a dream. I was in love and I didn't want to go to any other school! I love all of my past fashion teachers (Mrs. Mueller and Ms. Vina) and I wouldn't have been able to accomplish this dream of mine of getting accepted without them! FIDM is such an unique school that has so much to offer for others like me who are so enthralled with this industry. I've always told myself that I didn't want a job -- I want a career.

Describe your entrance project. My entrance project was a portfolio filled with five fabulous outfits following the trends of fall and the upcoming winter. My store's name was Snazzy Styles, inspired by my actual online store, Snazzy Jazzys. I described the typical customer that would shop at my store and the prices of my merchandise. I was extremely inspired by the seasons trends and for whats to come.

What are your career goals? I would love to work as a store manager, stylist, or buyer. All of these jobs are super exciting and I would love to experience each and every one. I would love to travel to find the new up and coming trends in fashion. My life-long goal is to own my own store/boutique and branch out to multiple cities and I want to be noticed for my cute styles and affordable prices. I would also love to develop my own line of designs and sell them in my stores around the world! I can't wait to make my dreams become a reality.

What do you expect to learn at FIDM? I absolutely love the fact that the teachers have actually had experience in the industry and know exactly how everything works. I can't wait to learn what they have to teach and I can't wait to learn from others around me. FIDM has all the great resources and networking possibilities for students in the fashion industry and I can't wait to be part of it. I am extremely honored and blessed to be accepted!



FIDM Library's Textile & Materials Department Quarterly Newsletter

TMEach quarter, the Textile & Materials department of the FIDM Library publishes a newsletter highlighting the latest news from the Textile and Materials world. For Fall 2013, more apparel companies and designers are focusing on responsible sourcing and low-impact manufacturing. A key eco-fiber is hemp, which is useful for its strength, durability, and fast growth.



FIDM Fashion Design Alumni Reimagine Levi's Jeans For Grand Reopening

Levis reimagined

Six FIDM Fashion Design Alumni were invited by Macy’s Beverly Center to decorate Levi’s jeans in celebration of the store’s Grand Reopening Celebration Saturday, September 28. The designs will be on display through Sunday, October 6. 

Each designer was given a $30 budget, a pair of jeans, and the freedom to transform the denim in any way they pleased, with the exception of altering the length or removing the Levi’s patch.

The participating designer alumni shared their inspirations: 

Angela Avanesyan, Advanced Fashion Design Alumna 
"I was inspired by solar transitions from day to night, and I emphasized these variations of darkness and illumination through the use of ombré painting and dyes. Reflected light is depicted with the use of embellishments to create edge and elegance to an otherwise casual item of clothing."

Alejandro Gomez Ortega, Advanced Fashion Design Alumnus
"These jeans were created for the edgy, Los Angeles glam girl. I was inspired by runway fashions from the European couture houses and the funky, urban Los Angeles street style."

Paul Hernandez, Advanced Fashion Design Alumnus
"A design inspired by the punk culture. Denim jeans are the classic staple we all have in our wardrobe and I gave them an extra edge by piercing over 5,000 steel nails through the denim. The fabric is treated to create a faux leather feel. These reimagined jeans are a perfect addition to a rebellious wardrobe."

Heathyr Lawrence, Advanced Fashion Design Alumna
"My Levi’s are kitten-inspired with a punk flair—a mantrap for sure! These jeans are for the outgoing party girl who loves to be the center of attention in any crowd."

Clay Sadler, Advanced Fashion Design Alumnus
"My inspiration comes from a handpainted, floral silk fabric. I have appliqued silk onto Levi's jeans and then embellished the flower with colored stones and ostrich plumes."

Jade Thompson, Fashion Design Alumna
"Modern working artists have consistently inspired my work when designing. I admire the cohesion between classic techniques, decoupaged with graphic modernity. This stylistic, painted concept maintains comfortable wearability for work or play, which I feel are both necessary halves to creative stimulation."

For participation, each designer is receiving a Macy’s gift card.



Just Accepted Merchandise Marketing Student is a Singer, Dancer, and MMA Fighter



Full Name: Kevin Pak

Age: 17

Hometown: Eastvale, California

Current Year in School:  Senior at Eleanor Roosevelt High

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: LA Campus, July 2014

Admissions Advisor: Joleen Harris

Tell us a bit about yourself. I sing, dance, and I am an MMA Fighter. I love fashion and music. Michael Jackson is my biggest musical inspiration.

What are your proudest accomplishments so far? Being accepted to FIDM, attending talent shows, and growing up to be the person I am today

What made FIDM right for you? This school provides the right foundation I need to start my career and succeed at it.

Describe your entrance project. My project consisted of five outfits: career wear, date night, casual, sportswear, and evening wear. My career wear had a red button up shirt, skinny black slacks, oxford shoes, gold Michael Kors watch, and black blazer with suspenders. Date night had skinny jeans, a short sleeve red button up, leather belt, and Sperry's oxford shoes. Casual was a blue polo shirt, tan shorts, red Vans, and silver Michael Kors watch. Sportswear was a simple red Nike tank, black shorts, black socks, and red Free Run Nike shoes. Evening wear was a full suit, navy blazer and skinny slacks, navy Sperry's, black tie, and white button up shirt with a silver watch.

What are your career goals? My goal is to own a chain of retail stores.

What do you expect to learn at FIDM? I expect to learn more about trends, colors, and fashion in general, with the business side of marketing and learning to run a business.



Just Accepted Students Are Three Brothers Who Will Start FIDM This Fall


In October, three brothers -- Jeff, Kevin, and Victor (pictured left to right) -- will begin their careers at FIDM's Los Angeles campus. With the help of Admissions Advisor Margaret Berger, the Southern California natives are pursuing their dreams of working together on a clothing line.

Name: Jeffrey Colon, 22

Hometown: Moreno Valley, CA

FIDM Major: Merchandise Marketing

Tell us a bit about yourself. A good night for me is spending time with the people I care about the most: my friends and family. I have always enjoyed going to the movies and watching live music and have only recently begun catching some live comedy shows; that's been a lot of fun.

What made FIDM right for you? Attending FIDM was a clear cut choice. It really is a perfect fit for what my brothers and I have planned for the future. A focused, specialized and quality education with ties to the industry is what sold the school for me. FIDM will prime us for success.

What are your career goals? My career goals are ambitious. I aim to create and run, in tandem with my brothers, our own successful clothing line, store and overall brand of fashion. We'll stop at nothing short of doing just that.


Name: Victor Alexander, 19

FIDM Major: Graphic Design

Tell us a bit about yourself. I indulge in skateboarding, photography, and the vast world that is art. Usually I'll find inspiration from involving myself with such things and express myself through fashion. If I'm not reading a publication, scavenging the internet for music, or enjoying a film, I'm probably sleeping.

What made FIDM right for you? FIDM is in the heart of Downtown LA, which is exactly where I want to be at this point in my life. The college is directly correlated with the fashion industry, which is very reassuring. I see it as the perfect environment for me to tailor my future (no pun intended).

What are your career goals? Launch a private label, obtain a retail location, and dabble around in freelance.


Name: Kevin Colon, 19

FIDM Major: Merchandise Product Development

Tell us a bit about yourself. Skateboarding, music, and designing.

What made FIDM right for you? I knew the school was right for me since my first high school field trip as a freshman. I knew unique schools like these were hard to come by, especially with the amount of respect and credibility the school has built. The college had a positive and creative environment that I knew I would naturally fit in.

What are your career goals? I plan to create an independent private menswear label w/ my brothers along with other fashion related endeavors.



FIDM Alumni Association Presents Social Media 101 Workshop


Copywriter, social media manager, and FIDM blogger Victoria N. Koch of A Gifted Society is teaching a Social Media 101 workshop at FIDM's Los Angeles campus on Tuesday, September 10, 2013. From Facebook and Twitter to Pinterest and Instagram, social media is simply a must for doing business today. We will cover creating an online identity, using impactful images, copywriting tips, and community building.

Cost: $20 FIDM Alumni, Students, Staff, and Faculty; $30 Guests

Register: You must contact Victoria to guarantee your spot, hello at agiftedsociety dot com. She will give you payment instruction and answer any questions you may have.



Just Accepted Fashion Knitwear Design Student Already Has a BFA Degree



Full Name: Kristine Rodriguez

Age: 23

Hometown: Ocean, New Jersey

FIDM Major: Fashion Knitwear Design

FIDM Campus and Start Date: SD/LA, October 2013

Admissions Advisor: Jamie Westfall

Tell us a bit about yourself. I am a maker and cat person. Knitting is my passion, but I do not knit for my cat. I am trying to delay my transformation into a cat lady, although it seems pretty inevitable.

What are your proudest accomplishments so far? My proudest accomplishment was receiving an award for creating one of the top Degree Projects in my undergraduate class. It was a collection of knit garments, the first garments I had ever made.

What made FIDM right for you? Since I have already spent four years earning my Bachelors of Fine Arts, I am eager to immerse myself in one discipline: knitwear. Not only does FIDM offer this type of focused education, but it also has a Fashion Knitwear program, which not many schools do.

Describe your entrance project. My entrance project is a knitwear collection inspired by the Asbury Park boardwalk. The boardwalk was the gem of the Jersey shore during its prime, but has since fallen on hard times. Much of its art deco architecture exists today in various states of abandonment and decay. It is a beautiful place, a place where I find peace. I designed this collection in homage to this relic by the sea. Each garment is of the boardwalk, the buildings and the ocean. 

What are your career goals? My dream is to start my own line. My bigger dream is to show at New York Fashion Week.

What do you expect to learn at FIDM? I expect that FIDM will open up a world of possibilities for my work. It is all about preparing myself to have the tools I need to succeed in the industry, doing what I love.



Just Accepted Merchandise Marketing Student Transfers to FIDM From George Fox University



Name: Courtney Hochstetler

Age: 20

Hometown: Salem, Oregon

Previous College: Junior year, George Fox University

FIDM Major: Merchandise Marketing Professional Designation Program

Start Date: October 2013

Admissions Advisor: Marilyn Moore

Tell us a little about yourself. The expectations of me are high, both from a personal standpoint as well as from those around me. My high expectations developed early on based on how I was raised. I grew up in Salem, Oregon, where I was taught the best of morals by my loving parents, John and Sheila, and two awesome older brothers, Brett and Chad. They have been my greatest supporters and have helped me reach my goals and dreams.

My hobbies include adventuring with friends, spending time with family, traveling, decorating, thrifting, and painting (taking the old and making it new). I spend most of my time working and enjoy going to church. My inspirations for fashion come from Audrey Hepburn. She is timeless, classy, as well as a humanitarian. She dedicated her life to disadvantaged communities around the world. A special thanks goes to Dakarai Kongela, who taught me that every dream is important, and to go after this one.

What are your proudest accomplishments so far? Everything began for me at an early age. I got involved in USATF Junior Olympics, where I attended 10 national championships for youth cross country and track and field. I was also involved in the Willamette Girl Choir, which I participated in for six years. These experiences, through both disappointment and success, prepared me for the many life experiences ahead, both the blissful times and the trials and tribulations. Recently, I accomplished a half marathon and look forward to competing in many more!

What made FIDM right for you? FIDM is a great school for those who are dedicated and love the world of fashion! At an early age, I realized my knack for being creative and adventurous. I scrapbooked, took pictures of anything and everything, and dressed up Barbies in various outfits for different occasions and events that I planned for them. But since then, I have grown in my sense of style and enjoy styling in my daily life, in my career setting, and for those amazing friends and family of mine.

Working in retail, I have learned the business aspect of fashion, and what makes a company ultimately successful. FIDM can help me attain my career goals by enhancing my education from where I left off at George Fox University. It will give me the connections necessary to work with top retail companies. I believe that focusing on my area of interest will help me discover how to obtain my goals, and prepare me for my future career.

Describe your entrance project. I created a store and a demographic for the customer that would shop in my store. I started by making a list of my inspirations, which included everything that is of value to me. My store is focused on an urban style that accommodates to the young professional individuals. I focused on an average young business woman in Portland and her lifestyle. I named the store “Urban Beat & Co.” where the clothing is urban, upbeat, and trendy.

I then put five well coordinated outfits together based on the single business woman, and her needs, and the demographic. I put together evening wear, casual wear, athletic wear, sleep wear, and career wear. Each piece in the look was from a different designer and brand; a few brands that I used were Calvin Klein and Ralph Lauren. The prices for each item were related to the middle-high class individual. This project was all based on my passion for the need, originality, color, and innovative upbeat creations.

What are your career goals? Upon graduating from FIDM, I plan to graduate from George Fox University with a bachelors degree, and then to start off as a buyer for a major company. This appeals to me because I am a driven and organized individual who loves tailoring the ever-changing styles to fit my preferences and tastes in order to make them my own. My heart is in this career because I can be of service to others while doing something I love.

My ultimate goal is to work my way up in the fashion world to be a manager, and to eventually be able to open my own retail store and donate part of the proceeds to America’s inner cities. I firmly believe the Merchandise Marketing program will be a perfect fit and will open doors I can’t even imagine. This is just the beginning of a life already becoming fulfilled!

What do you expect to learn at FIDM? I expect to learn all about the business of fashion. I am excited to learn the marketing of merchandise, retail buying, application of technology, leadership skills, and team management skills. These skills will give me the ability to analyze information and management of merchandise in such a diverse industry. The part I am most looking forward to is the traveling, and the cultural aspect. I look forward to advancing my career in the industry and learning from professors who have so much experience in the industry!



Just Accepted Graphic Design Student Transfers to FIDM From SFSU to Pursue Design



Full Name: Micah Bradshaw

Age: 21

Hometown: Dana Point, CA

FIDM Major: Graphic Design

Previous College: SFSU

FIDM Campus and Start Date: Orange County, October 2013

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself. I have always loved the ocean and what is has to offer. I have been surfing since I was little and after so many years it has given me so much inspiration and taught me that possibilities are endless out there. Soccer has been my passion my entire life until recent injuries got in the way of me continuing to play. Whenever I have free time, you can find me at the beach hanging out with friends and family or you can catch me out in the water paddling in on a few.

What are your proudest accomplishments so far? My most recent is getting into FIDM, which I am very stoked about. Another great accomplishment of mine is making SFSU Soccer team, but unfortunately it was getting in the way of my education so I had excuse myself from the program.

What made FIDM right for you? I believe FIDM will teach me the skills and experiences needed to be my own designer and move on with my career in Graphic Design. Being surrounded by other students with the same mind set in design will not only create more opportunities, but help me grow to further create and be inspired.

Describe your entrance project. I had to create a company and describe its customers and describe the demographics of the customer as well. I also had to create a slogan, an advertisement, and a catalogue for this clothing company. Luckily my friends and I have already started a clothing company called SEAW33D. so I worked off of that to get the project rolling.

What are your career goals? I would like to eventually design for a firm, as well as continue designing for the clothing company my friends and I have already started a few years back called SEAW33D.

What do you expect to learn at FIDM? I expect to learn what I need to further my skills and knowledge of graphic design and learn what it takes to be successful in this industry.

Photo credit: Jared Sislin Photography



Alumna Linda Gail Returns to FIDM Where Her Great Niece is Currently Studying


Fashion Design Alumna and special occasion dress designer Linda Gail recently visited FIDM's L.A. campus from her Atlanta base. "It was so special and I was thrilled to meet again with the faculty and staff," she says. "Also, I was able to congratulate my great niece, who was just enrolled at FIDM." For Fall and Holiday, Linda has created The Ruby Collection, inspired by Old Hollywood and dedicated to her Aunt Ruby who was known for lighting up any room that she entered.



Just Accepted Fashion Design Student Is a Longtime Honor Roll Student and Athlete



Full Name: Ruby Celia Trejo

Age: 18

Hometown: Tustin, CA

FIDM Major: Fashion Design

Campus and Start Date: Orange County, October 2013

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. I love designing of course. Throughout the day I find myself forming these ideas of gowns and suits in my head that I then begin to sketch. I think of Chanel each time I sketch something because I would love to work for the brand one day. I also absolutely love running. I have been a runner since since the 8th grade, becoming frosh/soph, junior varsity, and varsity captain three years in a row at my high school. Nothing clears my mind more than running.

What are your proudest accomplishments so far? I have been on the honor roll from 6th grade up until my senior year in high school. Becoming captain of my track and cross country team was maybe one of the highlights of my high school career as well as being part of ASB. Most importantly, I created my very first dress during my freshman year of high school, which brought tremendous joy to me.

What made FIDM right for you? I have always had a passion for clothing and I think once I realized what I wanted to do with the rest of my life is when I found FIDM in the 6th grade. One of my favorite designers is FIDM Graduate Monique Lhuillier, so that gave me another reason to attend this school. At FIDM, you see in the eyes of the teachers, advisors, etc. that they want to see you succeed and that means everything to me.

Describe your entrance project. I really wanted my entrance project to be a reflection of who I am, what I represent, and what I want to become. I showed my most favorite designers on my inspiration board and some of my most favorite pieces such as gowns, sequins, and also some very structured pieces. I also really wanted to show a preview of what I am capable of creating.

What are your career goals? My ultimate goal in life would be to become an assistant designer for Chanel. I have always dreamed of working alongside Karl Lagerfeld and learning everything he has helped the brand become.

What do you expect to learn at FIDM? I want to become the best designer I can possibly become. I want to be great at sewing and perfect my sketches since I know I have a long way to go. Ultimately I expect to learn more about the industry.



Just Accepted Merchandise Marketing Student Going Back to School to Pursue Her Dream



Full Name: Saloni Mahendro

Age: 27

Hometown: Toronto, Canada

FIDM Major: Professional Designation, Merchandise Marketing

Campus and Start Date: Los Angeles, October 2013

Admissions Advisor: Susan Pope.

Tell us a bit about yourself. I am a huge animal lover and could spend an entire day happily holed up in the library. In true Canadian fashion, I love hockey and ketchup chips, and Tim Hortons holds a very special place in my heart. I am constantly listening to music and one day I will master my beloved electric guitar. I love to shop, eat, and exercise (not necessarily in that order). My husband owns an Indian gastropub in Downtown Los Angeles. For all the foodies reading this, check out @BadmaashLA, and for all the Canadians reading this, we have a poutine!

What are your proudest accomplishments so far? Deciding to come back to school and do what I am meant to!

What made FIDM right for you? I've known for quite some time that the fashion industry is where I want to be, but it was hard to pinpoint where I'd fit best. The Merchandise Marketing Program seemed like it was tailor made for my interests (buying, trend forecasting, merchandising, etc.) and after meeting with Susan, FIDM was a no-brainer.

Describe your entrance project. Think Vogue meets vintage. The store in my project is one that I can see myself owning in reality one day. The customer is classic, but always one step ahead of the rest. She is a well-educated urban sophisticate whose job is fueled by creativity and allows her to both inspire and be inspired. I believe that fashion is more than just what you wear and so I decided to include a lifestyle section called Vive by Workshop.

What are your career goals? What I want most is to make fashion my business. Ultimately I'd like to be a buyer or trend forecaster for a luxury retailer, and then maybe one day open my own boutique.

What do you expect to learn at FIDM? More than anything, I am looking forward to the tremendous contacts I will make while at FIDM. I am excited to be learning from professionals and want to know what their experience in the industry has taught them. I can't think of a better way to learn than from those who are already doing what I aspire to.



VisComm Students Participate in Saks Fifth Avenue Window Design Challenge


On July 25, 2013, students from the Visual Communications Program were selected to participate in the DDI Magazine and Saks Fifth Avenue West Coast Student Window Design Challenge. The students were paired up in three teams of two for the day-long challenge at Saks Fifth Avenue Beverly Hills. The students were assigned visual carts containing props, fabrics, forms, and mannequins (all of which were unknown until the students unpacked the visual elements the morning of the event). They then had eight hours to come up with a design theme using the visual elements.


Winning VisComm Student Team: James Ryerson and Natalie Kunkle


VCOM Team Katie Skolas and Ali Nance Saks Fifth Avenue Challenge_DSC_0830
VisComm Student Team: Katie Skolas and Ali Nance

Each student team had a SFA Visual Team member mentor them for the day. Once the time was up to complete the challenge, the windows were judged by a industry panel from DDI and SFA, including DDI Executive Editor Alison Embrey Medina, Matt Reed, VP Visual Merchandising, Saks Fifth Avenue New York, and Michael Bewley, Project Manager, Saks Fifth Avenue. The announcement of the winning team was celebrated with a reception at Saks Fifth Avenue new Men's Denim department "D-Bar." Congratulations to the winning student team of James Ryerson and Natalie Kunkle.

Winning VCOM Student Team James Ryerson and Natalie Kunkle with DDI Editors and SFA Visual Execs Saks Fifth Avenue Challenge_DSC_0753
Left to right: Matt Reed, SFA, Jessie Dowd, DDI, Alison Embrey Medina DDI, James Ryerson, Natalie Kunkle, and Jennifer Dalheimer, SFA

Team Pikka Turangan and Alexis Monroy Window Saks Fifth Avenue Challenge_DSC_0785

VisComm Student Team: Pikka Turangan and Alexis Monroy



Her Campus Presents College Fashion Week San Diego With StyleSeek and FIDM


Her Campus, StyleSeek, and FIDM are excited to present College Fashion Week San Diego, an event designed to help college students express their style. In September, there will be a series of pop-up style events at local campuses, including casting calls for male and female models to be featured in the College Fashion Week grand finale event on October 19, 2013.

The "Evening of Style" finale, which will be held at FIDM's San Diego campus, will feature a red carpet arrival, fixed displays of apparel, accessories, and lifestyle product, cuisine, mocktail stations, and networking opportunities.

Contact FIDM Instructor and StyleSeek co-founder Brian Hawkins at to get involved.



Just Accepted Merchandise Marketing Student Is a Shier Quintuplet



Full Name: Sarah Elizabeth Shier 

Age: 17

Hometown: Mission Viejo, CA 

Current Year in School: Senior in high school 

FIDM Major: Merchandise Marketing 

FIDM Campus and Start Date: Haven’t decided, but either San Diego or LA and starting Summer 2014 

Admissions Advisor: Marilyn Moore

Tell us a bit about yourself. I go to Saddleback Valley Christian School and I run cross country, which forces me to be active even on the days I don’t want to be! I’m a quintuplet, which makes me pretty unique. I have two brothers and two sisters my same age and they’re like my built in best friends and I love them a lot. I like hanging with my friends and going to the movies and of course shopping!
What are your proudest accomplishments so far? Definitely getting into FIDM this summer!

What made FIDM right for you? I think what made FIDM right was that I’d be around people who love what I love and know that fashion is what they want to do with their life! 

Describe your entrance project. I created a look book of clothes that you would find in my store called “Pretty Simple.” It consisted of laid back, comfortable clothes that are affordable, but also stylish.

What are your career goals? I would love to be either a buyer or a stylist!

What do you expect to learn at FIDM? I hope to learn more about the fashion industry and what I'm getting into. I'm just looking forward to meeting new people and having fun!



Just Accepted Graphic Design Student Follows His Passion For the Arts



Full Name: Cory Morinishi

Age: 22

Hometown: Cypress, CA

Current year in school: Senior in College

FIDM Major: Graphic Design

FIDM Campus and Start Date: Los Angeles, October 2013

Admissions Advisor: Susan Pope. She's the most encouraging, helpful, and supportive woman you will ever meet.

Tell us a bit about yourself. Graphic Design has always been my passion. Back in high school, I printed T-shirts out of my garage and released my own brand named Enryo. Graphic Design has continued to be my favorite hobby along with playing instruments, basketball, volleyball, golf, skiing, bodyboarding, and photography.

But when I was applying to colleges, I was accepted into University of California, Riverside as a Biology major with an interest in pre-medical studies. Coming from a family working within the medical field, academics was always positively reinforced, so naturally, I initially wanted to become a physician. However, after my third year, I decided to take the leap and pursue my true passion, which ultimately was not biology.

Despite the difficult transition, I gradually built my portfolio at Golden West College before getting accepted into FIDM's Graphic Design program. I am currently working at a design start-up company, Ahava Design, where I both design and screen-print T-shirts. I aspire to develop my brand further and eventually release it to a wider spectrum of consumers.

What are your proudest accomplishments so far? Because I am the only person in my family with a strong passion for the arts, I have found that being confident in my own career aspirations and paving my own path has been my most significant accomplishment. When I was still at UC Riverside, I was unsure about whether or not I should make the big transition from Biology to Graphic Design, but by accepting the challenge, I feel that life has opened many doors for me. As a result, I have learned that in order to live a happy and fulfilling life, it's important to allow your passions - and not your desired income or status - to fuel your life's work.

What made FIDM right for you? From my years at UC Riverside, I remember sitting in my Biology and Organic Chemistry lectures, pretending I was taking notes on my laptop when I was actually doing graphics for leisure and for friends. My fascination with T-shirt design, which had really grown at the time, eventually drew me to FIDM, which has a specific emphasis on Graphic Design for apparel. FIDM's connections within the surf and skate industries are also unparalleled and they would help me develop my vision for my future work.

Describe your entrance project. I thought it would be a good opportunity to create a real-life application for my entrance project, so I further developed Enryo, the brand I began in high school. I made a catalog cover, a magazine ad, and shopping bags, which feature my logo and aesthetic that I envision for my company, which is a hybrid between surfwear and streetwear that represents individuals with an urban active lifestyle. Along with the surf-to-street lifestyle, Enryo designs maintain Christian themes and values ingeniously embedded in contemporary designs, with proceeds used to support missionaries around the world.

What are your career goals? Upon graduation from FIDM, I would hope to have started an internship with a company from which I would acquire on the job experience related to Graphic Design in the apparel industry or entertainment industry. I would also hope to have continued working with Ahava, developing my skills, and using my education at FIDM to successfully launch my own brand and line of apparel, specifically within the action sports industry.

What do you expect to learn at FIDM? I expect to learn anything and everything that will help me succeed and follow my passion.



New FIDM Beauty Student, Better Known as Beautybaby44, is a YouTube Star


New FIDM Student Lindsey Hughes, better known online as Beautybaby44, is a YouTube sensation who has been profiled in Teen Vogue. Her channel, featuring fun videos about makeup, skincare, nail polish, and hair care, has more than 677,000 subscribers. Lindsey also has huge followings on Instagram, Twitter and Facebook. We recently chatted with the 18 year-old Georgia native and video star who just started FIDM in July.

When did your interest in beauty come about? I became interested in beauty when I discovered the YouTube beauty and fashion community during my freshman year of high school. I had always liked makeup and been a girly girl, but I didn't develop a passion for beauty until I discovered that there was a whole community of girls sharing their tips and tricks with the world.

When did you start on YouTube and how did you develop such an amazing following? I started my YouTube channel in April of 2010. Gaining a following truly just took time and showing my personality. There are thousands of girls on YouTube making beauty videos, so to succeed you have to differentiate yourself and put time and effort into your channel. Once I let loose and showed my personality, my following grew tremendously.

Why did you choose FIDM? I chose FIDM first and foremost because it's the only school that has the exact major I want to do, which is Beauty Industry Merchandising & Marketing. I went back and forth between going to school in New York or LA, and chose LA for the beautiful weather year-round and of course because FIDM allows me to study exactly what I'm most interested in.

What are your plans after graduating? I am not sure yet exactly what I want to do! I do know that I hope to one day have my own makeup line, a nail polish collection, fragrance, and maybe even more. I have big dreams and I won't stop until they come true!



Future FIDM Student Becomes Youngest Person Ever to Pass British Bar Exam


American prodigy and future FIDM Student Gabrielle Turnquest, an 18 year old, is the youngest person to ever pass the bar exam in England (typically this accomplishment takes place around age 27). Originally from Windermere, Florida, Gabrielle was able to take the exam due to her parents Bahamaian heritage.

This fall, she will return to the U.S. to sit the U.S. multistate bar and will begin studying Apparel Industry Management at FIDM. At just 16, Gabrielle received a Bachelor of Science degree in Psychology from Liberty University in Virginia. She hopes to work in fashion law after graduating from FIDM.

Read more about Gabrielle in The Lawyer and MSN.



Come to FIDM's 4th Annual Innovative Materials Conference & See 3-D Printed Dress Worn by Dita von Teese


From August 19-23, 2013, the Library and Alumni Relations are holding their fourth annual Innovative Materials Conference at the Annex, room 332, from 8:00 a.m. to 5:00 p.m. In addition to presenting a variety of exciting materials and textiles, there will be guest speakers from the sustainable industry talking to FIDM Students, Faculty, and Staff.

On Thursday, August 22, 2013 at 6:30 p.m., in the same location, Michael Schmidt will be a special guest. A costume, jewelry, and accessory designer for Cher, Madonna, Lady Gaga, and Rihanna, among others, Michael recently designed a 3D printed dress that was worn by Dita von Teese and featured in press around the world. The famed dress will be on display during the entire Innovative Materials Conference.

The conference and exhibit has been curated by Textiles & Materials Manager Kristine Upesleja. Please sign up your classes for daily tours, guest speakers, and the featured event with Michael Schmidt. RSVP to



FIDM San Diego Students Volunteer at Comic-Con


Last week, FIDM San Diego Students were busy volunteering at the annual Comic-Con held at the San Diego Convention Center on behalf of the Costume Designer's Guild. Eleven Students and two staff members were able to sit in on the CDG's panel talks and attend the Comic-Con Masquerade Ball, in addition to volunteering in the organization's booth.


FIDM Students also went on a Walking Tour of the mall surrounding Comic-Con where they encountered plenty of creative looks and donned their own costumes.



"It was an amazing opportunity," said Fashion Design major Ken Geniza. "To be able to work side-by-side with famous costume designers at an event like Comic-Con is something that I will never forget." Costume designers such as Mayes Rubeo (Avatar, World War Z) and FIDM Alumna Trish Summerville (The Girl With the Dragon Tattoo, Hunger Games: Catching Fire) were on hand at the event.




Syracuse High School Grad Wins Interior Design Scholarship to FIDM


Recent Syracuse High School Graduate Kaitlyn Burgess recently won a full scholarship to FIDM to study Interior Design. The 18-year-old West Point, Utah native learned of the award during the ceremony at the Family, Career and Community Leaders of America national conference in Nashville. Kaitlyn, who began helping her mother with decorating at age 10, competed against students from around the country to win the full scholarship. 

Read more about Kaitlyn in the Standard-Examiner.



You're Invited to the 4th Annual Innovative Materials Conference at FIDM SF


Image via wearable LED company Erogear. Founder Anders Nelson will speak at the conference on July 25.

The San Francisco campus library is thrilled to announce the 4th Annual Innovative Materials Conference, from July 23-25, 2013. Hear from local business owners, designers, and other industry professionals, plus take a tour of the sustainable and innovative fabric fair exhibition. Alumni and the general public are welcome to attend.

Please RSVP at 415-675-5200 ext. 1503 or email Follow the event on Twitter.

Picture 1



From the FIDM Library: Summer 2013 Style Report


Style Blogger and FIDM Alumna Courtney Trop of Always Judging

FIDM Library Style Report Summer 2013

Overview: A palette of grey, blue, and black seems to be prevalent, perhaps channeling world events, but with a counter-balance of bold, bright, and carefree colors and a spirit of “anything can happen.” With technology moving at an accelerated pace, we learn to adapt to our lives according to devices that alter the speed of contemporary rituals. GPS navigates our course of direction, apps such as Siri give us personal concierge service, and digitized files can be transferred to on-demand cyberspace via cloud services. Bio design also is making leaps with new discoveries in repurposed textiles, imitating nature, while 3D printing makes it possible to prototype shoes, furniture, and even food. 

Image via

Women: Seventies shapes, with oversized, high-neck tops cut from classic denim, or high-waist, deep-cuffed pants. Patterns on leather give a raised 3D effect, and studded handbags carry with it the post-punk aesthetic. Neo-conservative silhouettes with peek-a-boo details, such as updated pencil skirts with cropped blouses, ladylike gloves with biker details, and classic pumps leave something to the imagination. A splash of seductive red and softer brick reds are exciting for junior’s accessories. The Glastonbury Festival in the UK brings with it a flashback to Woodstock, with girls wearing flowers in their hair, but with a modern twist on fashions and shades.   

Image via

Men: Experimental shapes, textures and materials redefine the role menswear is playing in the context of the traditional. Rockabilly Teddy Boy looks gives a nod to David Bowie with glitzy retro rock swag. Black leather and sequins and a flash of red lipstick conjure the male peacock, with a show of provocative attitude. On the other side of the spectrum, an ethnic/tribal trend continues with geometric shapes taking center stage, as seen in the classic Converse high-tops reworked in African fabrics. Eclectic pattern abstractions in sweater knits and unexpected mixes in color and texture reinforce global influences and promote an emerging self-awareness and interest in our Ethnic roots. 

Whitaker Chair and Ottoman by Jonathan Adler

Interiors: A soft palette inspires dreamy tones of pastel pink, mint green, chalky blue, and buttery white. For a punch of color, a palette of indigo and violet is a dynamic key. Bold color blocking, zigzags, and stripes inform a graphic influence on furniture and materials. Retro, midcentury shapes reinforced by the Mad Men series, are going strong with a contemporary spin on the past. Segmented and sectioned sofas and chairs call to the sixties, in bright blasts of red, emerald green, and royal blue. Geometric honeycomb shapes in tables and chairs, sofas and credenzas takes design to an almost three dimensional level.

Information and analysis for the Style Report is derived from staff review of a variety of trend publications and observation of our community’s zeitgeist. For more information contact the FIDM Library and get your style on!



Workshop: Runway Fashion Meets Wearable Clothing at FIDM San Diego


You're invited to join the San Diego campus for Runway Fashion Meets Wearable Clothing: A Behind-the-Scenes Look at Product Development. The Saturday workshop will be held on July 27, 2013, from 11:00 a.m. to 1:00 p.m., will give an inside look at how trend-savvy visionaries develop and market new products. Learn the process of adapting a current trend to a store's brand and target customer and meet other students who are interested in the fashion industry. It's a great way to experience the creative learning environment at FIDM. 

The workshop is free, but an RSVP is required.



New MPD Student in San Francisco Shares Her Experience at the FIDM Job Fair


Aliké Boggan is a new Merchandise Product Development Professional Designation Student who attended FIDM's Job Fair during her first week of school.

As a brand new student, what were your impressions of FIDM's recent Job Fair? I relocated from LA to attend FIDM - SF because I'd received a great industry job offer in the area. As a result, I didn't plan to attend the Job Fair, but I'm thrilled I did! It was unparalleled. The Career Center Staff laid out the proverbial red carpet. The attention, detail, time, and resources extended to us started before we even met with the visiting companies!

The support continued throughout the fair as the advisors stayed close and were available for assistance. In addition to seasoned job hunters, it was also beneficial to students who've both never entered the work force, and presently employed students.

What did you think of the companies and representatives you met with? The quality of the companies and their reps in attendance almost had me wishing that I had not accepted a previous job offer. I met both interesting people and exciting brands. Not only were there great people there, but notable professionals from the industry who have the ability to be extremely instrumental in a student's career development! It was also the best opportunity to begin a dialogue and/or relationship with the counselors in the Career Center!  

What are you most looking forward to as a FIDM Student? Having had such a dynamic experience within less than a week of my student career at FIDM, I now have high expectations. So, I'm reaching for the stars! What I'm most looking forward to is enjoying all the experiences I will have here, not knowing the details of my destination, but knowing something special is happening in my life as a student at FIDM.

There is a vivid image in my mind of recounting my time here and sharing my knowledge with others in the Industry, as a representative and respected resource of FIDM.



New MPD Graduate Scores Dream Job at FIDM's Open Portfolio Day



Recent Merchandise Product Development Graduate Jilli Joffe is currently an Assistant Designer at J+CO where she focuses on accessories, including jewelry, footwear, and handbags. "I am involved in the entire design process, from concept to completion," she explains. "I met with the Design Director to come up with a direction for my designs, then create original sketches on Illustrator, and lastly, make tech packs for my designs so they can be produced."

J+CO 04
Jilli says she is indebted to FIDM for getting her a dream job. "From classes, like Advanced Pre-Production, CAD, Production and Sourcing, and Brand Portfolio, to networking opportunities like the Premier Group and Open Portfolio Day, attending FIDM and working hard as a student led to my current job," she says. "Once I started working, I realized that almost everything I learned in those classes was directly applicable to my job."

Jilli also runs a fashion blog called Just Jilli.



Just Accepted Merchandise Marketing Student Is a Summa Cum Laude College Grad



Full Name: Kate Kloos

Age: 21

Hometown: Vista, CA

FIDM Major: Professional Designation in Merchandise Marketing

FIDM Campus and Start Date: LA Campus/October 2013

Admissions Advisor: Joni Ahrenholtz

Tell us a bit about yourself. My favorite activities include baking, reading, creating, and shopping. I also love volunteering in the community. I am a driven and motivated person, and my education is a huge priority in my life, which is why I am so excited to start FIDM this fall!

What are your proudest accomplishments so far? Graduating with Summa Cum Laude honors from Concordia University, Irvine with a Bachelor's Degree in Business Administration Marketing. I also received the Scholarship Key award for the highest GPA in the School of Business and the Senior Award for the most outstanding graduating marketing student.

What made FIDM right for you? FIDM is right for me because the specialized courses will provide industry-specific training to complement my BA in marketing. I am passionate about business and fashion, and I believe that FIDM will help to educate me on how to be successful in the industry.

Describe your entrance project. I created a lookbook of clothes and accessories for a professional, confident, and independent woman who loves fashion and appreciates quality. The looks were compiled of established brands known for their quality, such as Chanel, Michael Kors, and Zac Posen.

What are your career goals? After FIDM I hope to be hired by a major department store like Macy's or Bloomingdale's. I would like to work my way up in the company as a fashion buyer and really learn the business. I also have aspirations to open my own retail business in the future.

What do you expect to learn at FIDM? I hope that FIDM will be a fun and insightful experience that will teach me how to be successful in the fashion industry!



Just Accepted VisComm Student Won Miss Minnesota Teen USA 2012



Full Name: Kendra Elizabeth Berger

Age: 18

Hometown: Apple Valley, Minnesota

FIDM Major: Visual Communications

Start Date: October 2013

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. For many years dance was a part of my life and my primary activity. I danced competitively for six years until a hip injury forced me to stop competing at that level. In addition to being a dancer I have competed in pageants since I was 10. During that time I have won two state titles and have competed in two national pageants with the National American Miss pageant system.

As a result of that experience I have been given an opportunity to work for that organization. I am now a choreographer for National American Miss and will be working at nine state pageants this year. As a competitor in this pageant system over the years I have developed valuable life skills such as interviewing, public speaking, and on stage presentation.

What are your proudest accomplishments so far? The life skills I’ve acquired as a pageant competitor helped me to take competing in pageants to the next level. My proudest accomplishment so far was in November of 2011, when I competed and won the title of Miss Minnesota Teen USA 2012. This pageant is part of the Miss Universe pageant system owned by Donald Trump where I then competed for the title of Miss Teen USA 2012 in the Bahamas.

As a titleholder, I was given opportunities to meet celebrities and designers such as Sherri Hill and MacDuggal. While attending the Miss USA 2012 pageant, I was asked by Sherri Hill to model her Spring Dress line in the Atlanta Market Show. The experience gave me an inside look at all the work it takes to put on a fashion show.

What made FIDM right for you? Visual Communications to me is a vision or emotion or theme portrayed through different ways of decorating or styling. As a future college student who is on a low budget, being able to put together new outfits with the clothes I currently have in my closet is a challenge. That challenge is also something I love to take on. I love to style my friends.

What are your career goals? To be a stylist for a designer or for fashion shows. 

What do you expect to learn at FIDM? I am excited to learn from the best in the Visual Communications field about fashion trends and skills needed to become a successful stylist in the fashion industry.



Just Accepted Merchandise Marketing Student Wants to Work in the Action Sports Industry



Full Name: Jake Kojac

Age: 19

Hometown: San Clemente, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Orange County, July 2013

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I have always grown up around the surf industry and surfing has always been my passion. I have surfed around the world and for two years, I was sponsored by Hurley. I also like just hanging out with family and friends during my free time.

What are your proudest accomplishments so far? The most recent one is getting accepted into FIDM.

What made FIDM right for you? Unlike any other college, FIDM gives me a chance to learn all the knowledge I will need to be successful in my field of interest. I want to work in marketing and sales within the surf industry and I was so excited when I heard that FIDM gives students the chance to work with people already within the industry. I feel like I will learn everything I need to know to have a prosperous career and meet many new people along the way.

Describe your entrance project. My project was displayed on a fold-out poster board with a collage-type backdrop that I made. It had a summary of the target audience that is seen at the surf shop where I worked, as well as five different lines of men's clothing. It contained summer wear, winter wear, sports wear, casual wear, and career wear. In all of these sections I picked out one to two different interchangeable outfits and priced them accordingly.

What are your career goals? My goals are to graduate from FIDM and then get into the industry and start my career right away. I imagine I will start off as a sales representative and then work hard to move up through different marketing positions.

What do you expect to learn at FIDM? I expect to learn an excellent, hands on education from the teachers at FIDM. I will learn all the techniques and strategies to becoming happy and successful in the action sports industry.




Just Accepted Merchandise Marketing Student Has Exhibited at Dallas Museum of Art



Full Name: Samuel J. Hersh

Age: 17

Hometown: Plano, TX

Current Year in School: Accepted as a junior, going into senior year

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Fall 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. My hobbies include art, music, and reading. One of my favorite things to do is to make art because through art we can explore different sides to ourselves. I also love listening to music, especially Florence + The Machine and Of Monsters and Men. Literature is a very big inspirtation, because it can be so powerful. The gift of putting words together in a way to explain feelings and thoughts that I would never have thought of is incredible, I think.

My favorite books are The Bell Jar by Sylvia Plath and Tell the Wolves I'm Home by Carol Rifka Brunt. Literature also has a big impact on my art, with a lot of it having deep narratives, and similar themes. In addition, I love hanging out with friends and shopping.

What are your proudest accomplishments so far? My proudest accomplishment is definitely when I won first place at an art competition in the North Texas region, called Young Masters, and got a piece of my art hung in the Dallas Museum of Art (pictured above). The competition was only open for AP Art students, and out of the 1,507 students that entered, I was one of 47 who got into the museum, and out of the 47, I won first place. It was such an amazing experience and I'll remember it forever.

What made FIDM right for you?  FIDM is right for me because of their push for career readiness. All through school I have been looking toward the future and working to get there. FIDM's curriculum is centered on how the industry is today and preparing their students for the fast-paced world of fashion and that was very important to me.

Describe your entrance project. I decided to make a lookbook for a line I created called Isla Adam. I wanted to create something different and professional. To get the clothes, I looked through my friends' closets, chose the outfits and had a friend model for me. It was so much fun making and shooting all the pictures with my friends. I then edited them online and compiled them into an actual book.

What are your career goals? My biggest dream is to work at Kate Spade or J. Crew and work on either the research side, in trend forecasting or market analysis. I would also enjoy working on the more creative side, like on the campaigns and catalogs/lookbooks. 

What do you expect to learn at FIDM? At FIDM I hope to gain new experiences and skills that I'll need once I leave college, and to get a foot in the door.

twitter facebook tumblr youtube feed