FIDM Students Dress Up Pasadena Stores in 4th Annual Competition


For the fourth year in a row, Pasadena Magazine has partnered with FIDM to hold a design contest for students to create merchandise displays for local retailers. Three teams of students from the Visual Communications program pitched their visions to sponsors for selection and a panel of professionals will pick the best display.

All three exhibits will be featured in the March/April issue of Pasadena Magazine and seen at Therapy, Vroman's, and Whole Foods during the first two weeks in March. 



Recent Alumna Hired as Design Assistant at Nicole Hollis Interior Design


Recent Interior Design Alumna Sophia Seiden interned with Nicole Hollis Interior Design during her last quarter at FIDM San Francisco. After interviewing with the principal designer at the end of November and receiving an offer in December, Sophia is thrilled to announce that she was hired as a Design Assistant.

"I'm so happy that FIDM offers students an extensive platform to find internships that result in actual jobs," says the December 2013 Grad. "I am in my second week of work and absolutely loving it. I'm excited that I'm getting the opportunity to work with both residential and hospitality design."



The FIDM Library Launches Virtual Scavenger Hunt #FIDMfetch


The FIDM Library is excited to announce the launch of #FIDMfetch, a virtual scavenger hunt utilizing Twitter and the Library catalog! Starting February 11, 2014, students will receive three clues per day, Tuesdays and Thursdays, via the FIDM Library’s Twitter feed. Clues refer to a notable person within the courses of study at FIDM and also within the FIDM Library collection.

Students find the answers to the tweeted #FIDMfetch clues by using the Library catalog. The first correct answer tweeted wins a prize! Join the FIDM Library for an invigorating session of #FIDMfetch!



Just Accepted Merchandise Marketing Student Is UCSD Grad, Blogger & Entrepreneur



Full Name: Tuyaymya Osuna

Age: 23

Hometown: San Diego, CA

FIDM MajorMerchandise Marketing 

FIDM Campus and Start Date: Los Angeles, Spring 2014

Admissions Advisor: Jamie Westfall 

Tell us a bit about yourself. I recently graduated from the University of California, San Diego (UCSD) with a Bachelor's in Ethnic Studies and a double minor in Global Health and Communication. Currently, I'm a social media manager, contributing blogger, and stylist for Shimmer, a San Diego-based clothing company. I've been with them for over a year and it's been an amazing experience! I've had the opportunity to direct and style a few of their photo shoots. I'm also blogging for San Diego Style Bloggers and my personal blog.

On any given weekend you can find me exploring different restaurants. I love to eat, so I spend a lot of time looking for new places to experience. If I'm not dining out, I'm spending time working on my online boutique, White Tee Black Dress

What are your proudest accomplishments so far? This last year has been filled with many milestones for me. Graduating from UCSD, as well as my acceptance into FIDM have been important accomplishments so far. Launching my online boutique has also been a growing and fulfilling experience for me. 

What made FIDM right for you? I have a creative hands-on work approach and FIDM allows me to do that. Everything from the entrance portfolio to class presentations become unique opportunities to excel. FIDM challenges its students while nurturing and refining their own creativity and work ethic. Visiting the Los Angeles campus and seeing student work displayed throughout the hallways only made me realize how right it was for me.

Describe your entrance project. It was honestly the most fun I've had applying to a school! My entrance portfolio was an extension of my boutique. I provided five different black and white looks from casual to evening wear including some pieces from White Tee Black Dress. I also added in an extra page with swatches and designs I'm currently working on for my new collection. 

What are your career goals? It feels as though anything is possible right now! I'm continuously working towards improving and expanding White Tee Black Dress. There are so many things I would love to do as a career. Anything from merchandise marketing to styling to social media management are potential careers that I'm excited by and drawn to. 

What do you expect to learn at FIDM? I'm open to everything FIDM has to offer. I'm excited for the possibilities. 



Just Accepted VisComm Student Has a Degree From Penn State



Full Name: Victoria Hayes

Age: 22

Hometown: Downingtown, PA

FIDM Major: Visual Communications

FIDM Campus and Start Date: LA, Fall 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan is so awesome! From the first time I visited the OC campus, she was super friendly and encouraging. She helped me work through the entrance project process, since I was really unsure of what I wanted to do. She always seemed really confident in me, which made me feel more confident in myself! I also just love her purple glasses!

Tell us a bit about yourself. I graduated from Penn State with a degree in Psychology, which looking back seems so contradictory to the direction I’m taking my life in now. I currently serve with City Year, an educational non-profit, in a 6th grade classroom in Downtown L.A. and I absolutely love it! It’s like I’m living in an episode of Kids Say the Darndest Things!

Outside of my 60-hour workweek, I run an Etsy shop called Rummage LA selling vintage clothing. One of my biggest loves is “rummaging,” to make new things out of old, overlooked items. On any given weekend, you’ll either find me scouring racks at the thrift store, scrolling through Craigslist’s “free” section, or picking up rejected items off the side of the road. There’s such a weird sense of satisfaction in creating something amazing out of something no one else is able to see the beauty in. Especially when it’s free!

What are your proudest accomplishments so far? I was pretty excited when I was able to graduate from Penn State. Getting an offer to be a part City Year was another huge accomplishment, as well as a life-changing experience. Finally, being accepted to FIDM is a dream that I still can’t believe is really happening!

What made FIDM right for you? As I said before, I love creating new, beautiful pieces from old junk. At first, I wasn’t so sure this was a career-maker, but more of just a hobby. When I interviewed at FIDM, I expressed my concern to Mike Mirabella, and he told me that FIDM has the ability to take all of my hobbies and interests and help me make a lot of money doing them! Can’t get much more right than that! 

Describe your entrance project. I’m really into the contrast between natural and industrial. For my entrance project, I used bits and pieces from my grandmother’s toolbox and garage and combined them with things found in nature like twigs and various plants. From these materials, I built a minimalist store interior and window display filled with succulents and pictures of style essentials from my own closet. For my basic design project, I created a mason jar that coordinated with the look and feel of my shop design.

What are your career goals? Honestly, there are so many things I would love to do as a career, from styling to event planning to jewelry design, that it’s impossible for me to choose just one! I’m hoping that my experiences at FIDM will help me to hone my skills and narrow down my options! 



Fashion Club Workshop at SD Campus Featured Alumna Whitney Francis


Fashion fans recently gathered at the San Diego campus for FIDM's Fashion Club Workshop. Attendees learned about careers in the fashion industry and how to put on a fashion show at their high school. They also watched a live fashion show and met Alumna Whitney Francis, who has her own line and works as a stylist.


Students learned about trend forecasting reports, shared ideas for their Fashion Clubs, and met current students who were former Fashion Club Presidents. Fun items including a $50 Forever 21 gift card and a 9 Heads fashion sketching book were given away as well. 




Just Accepted Beauty Student Does Special Effects Makeup and Is a Beauty Leader at Sephora Inside JCPenney



Name: Sarah Munoz

Age: 24

Hometown: San Diego, California

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: San Diego, July 2014

Admissions Advisor: Jamie Westfall

How did your advisor help you with the process? Jamie was wonderful at providing all necessary information and details during my my application process, and she made me feel extremely comfortable and welcome from the beginning. When I first walked onto the San Diego campus I was completely blown away by how beautiful it was. Jamie was quick to offer me a personal tour and help me get acquainted with the campus.

It was so inspiring to see all the students' work and it lit a fire in me to show the creativity I had inside me and showcase my work. During my application process Jamie kept in regular contact with me and provided me with quick and detailed responses. Thanks to Jamie, I felt confident and ready to take on this new and exciting opportunity.

Tell us about yourself. As a San Diego native, I am in love with the outdoors. I love going to the beach and experiencing the natural beauty around me. Coronado is my favorite beach I could go there everyday and never grow tired of it. As a kid my grandma would take me there almost every day, and it holds great sentimental value to me as I am extremely close with my family. I have recently taken up hiking and am heavily into meditation.  

I love getting to play around with my artistic side and try to do special effects makeup whenever I can; there's nothing quite like getting to transform someone or something right before your eyes. My special effects makeup was even featured two years ago at Comic-Con San Diego in a Walking Dead promo!

What are your proudest accomplishments so far? The advances I have made in the Beauty Industry and getting to do what I love and living out my passion is something I would've never dreamed possible. Other accomplishments are graduating from Bellus Acadmey in Poway with an esthetics license and being offered an amazing opportunity to oversee my own cosmetics department and become a Beauty Leader at a Sephora inside JCPenney in San Diego.

I have gotten the chance to travel from Smashbox Studios in LA to Sephora inside JCPenney corporate offices in Dallas, Texas and have met with some of the most talented makeup artists from my favorite cosmetic brands. I absolutely adore and love my team, and I am so thankful to have the career I have.

What made FIDM right for you? FIDM has always stood out to me as being the best of the best for fashion education and development. After learning through a friend that FIDM offered a Beauty Industry Program I knew I had to dig deeper. After doing extensive research and reading student testimonials, I knew I just had to be part of this amazing school. FIDM is the right choice for me for so many reasons, from their top notch instructors, to the ever-evolving curriculum that stays ahead of trends, to the fantastic internships and brand partnerships, I fell in love from the start.

Simply put, FIDM stood out to me for putting students needs and education first. They let me know that they are here for me and want all students to excel in there specific field. It was very important to me to find a school that was just as passionate and driven in this field as I was, and FIDM is exactly that and so much more.

What are your career goals? I would love to become a buyer for a cosmetics company and get to take part in giving new brands or products a chance to showcase their work and allow all kinds of clients the freedom of discovering the latest innovations in the cosmetic field. I am always fascinated to go into a store and see all the new products and marketing behind it; with so many lines on the market it's interesting to see brands evolve and change. I would love the opportunity to see what the process is like and go toe-to-toe with some of the most innovative lines in the industry.

What do you expect to learn at FIDM? I have already learned so much, it's hard to imagine what could possibly come next! I expect to learn more of the business and technical side of the beauty industry, and work alongside some of the top instructors who have helped shape some fantastic marketing and merchandising campaigns. I cannot wait to see what this new and exciting chapter has in store for me and I plan to take this experience and run with it, making every moment count. 



Francisco Flores Wins GUESS + FIDM Design Contest and $5,000 From The GUESS Foundation


By Susana Cualler and Veronica Whipple

Congratulations to FIDM Student Francisco Flores for the hard work and perseverance that ultimately led him to winning the GUESS + FIDM Design Contest! The collaboration between FIDM and GUESS?, Inc. was launched at the beginning of the Fall 2013 quarter with 20 semifinalists from an Advanced Fashion Design class at FIDM. It was then narrowed down to five lucky finalists chosen by GUESS?, Inc. These students were given the opportunity to present their designs at GUESS headquarters.

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After two months of dedication, the five finalists presented their final garments to the GUESS?, Inc. panel and Francisco Flores was chosen to have his design -- a coated denim jacket and side-tie denim shorts -- featured and sold at in the Spring of 2015. As the winner, Francisco receives a $5,000 scholarship from the GUESS Foundation and the honor of being named the GUESS + FIDM Design Contest winner. Congratulations, Francisco! 

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Current Product Development Student Featured in Action Sports Magazine BL!SSS


Merchandise Product Development Student Jonathan Teller, who is one of the founders of Refl3ct clothing, is featured in the January issue of the action sports magazine BL!SSS. The southern California-based menswear company counts pro surfers Conor Mckenna, Charlie Hawthorne, and Dana Tuttle as team riders. 



Under the Gunn, Filmed at FIDM, Premieres Tonight at 9/8c on Lifetime



The new fashion competition show Under the Gunn, filmed at FIDM's Los Angeles campus, premieres tonight at 9/8c on Lifetime. Project Runway's Tim Gunn, also on FIDM's Advisory Board, will oversee the work of three Project Runway alums: Mondo Guerra, Anya Ayoung-Chee, and FIDM Instructor and Graduate Nick Verreos as they mentor 15 up-and-coming designers. Judges include celebrity stylist Jen Rade, designer Rachel Roy, and fashion editor Zanna Roberts Rassi. 



FIDM Students Take 2nd Place in NRF Foundation's Student Challenge Scholarship Competition


As one of three teams of finalists, a group of FIDM Students recently receieved a stipend to travel to New York City to compete in the final round of NRF Foundation's Student Challenge and attend Retail's BIG Show. The FIDM team, who placed 2nd in the competition, will receive a $1,000 scholarship for each team member. 

Watch the short clip below to hear directly from FIDM's team:




Just Accepted Product Development Student Runs Her Own Vintage Clothing Etsy Shop



Full Name: Emily Elizabeth Hedrick

Age: 17

Hometown: Yorba Linda, California

Current year in school: Senior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, July

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. I run my own online vintage clothing Etsy business called Starcrossed Vintage. I love thrifting, which was a part of my inspiration to start the business. A huge passion of mine is fashion and film photography. I also love going to concerts, small local shows, and exploring southern California with my friends. I've been playing guitar since I was around eight years old, and over the years I learned to play bass and ukulele. I feel so lucky to have been raised in such a creative and supportive family.

What are your proudest accomplishments so far? My most recent proud accomplishment was definitely getting accepted into FIDM as it has been my dream school since my sophomore year, and I was extremely happy to accomplish my goal of being accepted! My other proudest accomplishment is probably opening my vintage Etsy business.  I just love how it started out as an idea, and I took the initiative to bring it to life. Last year my business was featured in an awesome magazine called Local Wolves, which I was also really proud of!

What made FIDM right for you? The location and the opportunities given at the school made the college right for me. I was born and raised in California so I love that I get to live in my favorite city, but still not be too far from my family. Other than that, I can't wait to attend FIDM for the amazing internship opportunities, the networking, and most of all being surrounded by people with the same passion as me in my favorite city!

Describe your entrance project. For the Merchandise Product Development entrance project, I had to select five related garments from a magazine or on the internet, and modify them to target a certain customer. I chose five dresses from the Free People brand, and redesigned the dresses for a more affordable look. I decided to name my brand Ivy & Gold, after one of my favorite songs by the band Bombay Bicycle Club. I was really proud of my outcome and was so excited to show my project to the admissions advisors!

What are your career goals? I'm really interested in brand management, social media marketing, fashion journalism, and fashion photography. I'd like to keep my options open at FIDM and experiment in different fashion careers to see what career I like the best.  

What do you expect to learn at FIDM? I expect to learn the behind the scenes of product development, how to market to a certain group of customers, how to be a professional in the fashion industry, time management, and how to network.

Your Mom is a graduate of FIDM. Did she inspire you to attend? My mom has always been an extremely creative woman, and has inspired my sister and I to work hard and be creative since we were born. I grew up seeing my mom sell vintage clothes on eBay, and she also runs a vintage Etsy business herself. When I first started showing interest in fashion, my mom suggested the idea of going to FIDM and getting a job in the fashion industry and I fell in love.  

My mom has definitely inspired me to go to FIDM. It has really helped me having a mom as a VisComm Alumni, because she has already taught me a lot about the fashion industry through stories of her own experiences. She has taught me how important networking and marketing is, has told me all about the reality of the fashion industry, and gives me tips on how to become successful in the fashion industry. I am so thankful to have such a creative, supportive, and insightful Mom, and I definitely would not be where I am today without all of her support and love.



Meet GUESS + FIDM Design Contest Finalist Ji Yeon Lee


Written By FIDM Students Emma Dermody, Alex Yates, Bonita Chen, Nisha Mirani, and Emerald Lee
Do you remember the moment that you knew you wanted to come to FIDM? Ji Yeon Lee does. She is an international student from Korea and three years ago, while on vacation visiting her sister, she realized that he world was a big place, and wanted to make her impact on it. Drawn to the West Coast because of its relaxed vibe, she found herself at FIDM as a Fashion Design Student.

Now, in the second year of her education, Ji is one of five finalists in the GUESS + FIDM Design Contest and is competing to have her design produced and sold via the Guess website come spring 2015. Inspired by iridescent and holographic patterns and fabrics, her designs stand out with their unique combination of masculine and feminine styles.


When asked about her design process, she said that she doesn’t put restrictions on her designs because “if a designer has restrictions the creativity would not come out.” She wants to be known for making “beautiful and creative” clothing for women and thinks a woman's style should be “fun and creative,” which is apparent in her design aesthetic.

If her design is chosen she plans to give the prize money to her parents who she credits for always being devoted and supportive. She hopes to make her parents proud and achieve her dreams of being a designer here in the United States. Be sure to check in with the FIDM blog for more information on your favorite finalists. Good luck designers!



FIDM Student Is Finalist for $25,000 NRF Scholarship


The National Retail Federation created the Next Generation scholarship this year to recognize outstanding students who are pursuing retail careers at NRF partner schools. FIDM Student Elizabeth Poteracki is one of five finalists for the scholarship program, which will offer $25,000 to the winner and four $10,000 scholarships to the remaining finalists.

All of the finalists will travel to New York for Retail's BIG Show this month, where they will interview with a panel of retail executives to determine the winner. The recipients will be honored during the Retail Industry Awards luncheon on January 13. Other FIDM Students like Patrick Lee, who recently was the winner of the NRF Holiday Design Contest, will also be in attendance. The BIG Show gives students the chane to hear from CEOs from visionary companies such as Birchbox, Macy's, Inc., and Urban Outfitters, among others.



To Prep For the Modeling World Tyra Banks Visited FIDM's Library


Tyra Banks recently penned an essay for the Chicago Tribune where she spoke about becoming a high fashion model while still a Los Angeles teen. A French modeling agent who was scouting for Paris Fashion Week discovered Tyra, who quickly booked 25 shows and became a supermodel. Prior to leaving for Paris, the America's Next Top Model host visited the FIDM Library to brush up on all things fashion at the age 17. She writes,

"So I went to the Fashion Institute of Design and Merchandising library in downtown Los Angeles. I asked the librarian for every French fashion magazine she could dig up. Once she realized my goal, over the course of two weeks, she sat me down and showed me the right way to look at the photos to determine the aesthetic of each designer. She also dug up tapes from every major designer that had presented their lines in Paris the previous year. She taught me to focus not just on the style of the clothing, but also the ways each designer differentiated through the use of hair and makeup.

As I watched, I noticed the same models appearing over and over again; each had a signature walk (though they didn’t call it that back then). Some walked aggressively. Others were on their tippy toes, like princesses. Determined to figure out my own way of doing things, I designed my walk alongside the world’s most helpful librarian, right there in the middle of the FIDM library."



South Korea Native Is One of Five Finalists in the GUESS + FIDM Design Contest


Written by FIDM Students Maggie Heberle, Ryan Lynch, Caroline Persohn, Annie Dooner, and Camille Kern

As the final weeks of the GUESS + FIDM Design Contest come to a close, we begin to dive more into the personal lives of the final contestants. Three years ago, Jung Eun Lee moved 6,000 miles in pursuit of a dream: to become a morally upright and influential fashion designer. Born and raised in South Korea, 25 year-old Lee, a second year Fashion Design student at FIDM, was already a loyal brand ambassador for the iconic all-American Guess brand. When given the task of reinventing the Guess image, Lee drew inspiration from the brand roots.

“To me, Guess has always been a fashion icon in a young, sexy, and beautiful aspect,” she says. Her approach was to make a woman feel sexy and beautiful with pieces that could be integrated into her eclectic wardrobe. She created four designs, including a denim jacket, denim skinny pants, a chambray shirt, and a denim bustier. She aimed to make the design as practical as possible to appease the "Guess Girl" and focused more on silhouettes and linings, which emphasized more on trims and details.

This creatively demanding competition will consume most of her time, but thankfully for Lee, she is supported by friends and family who support her every step of the journey. “I am blessed to have my family and friends who can help me with emotional support and even giving me a hand while trying to juggle all these things in my life,” she explains. Lee plans to attend a university upon graduation to attain her bachelor’s degree. She hopes to use this competition as a stepping stone to jumpstart a fruitful career in the fashion industry. “Above all, this experience will be memorable throughout my career," she adds. 



Guess Contest Finalist David Wang Puts the "Boyfriend" Back in Denim


David Wang Puts the Boyfriend Back in Denim

By FIDM Students Mariah Massey, Claire Eberle, Teagan Sanchez, and Bibianna Pina

FIDM Student David Wang recently entered the GUESS + FIDM Design Contest where he made the final five. Wang’s “Boyfriend” design floored the judges with his storyboard, energy, design aesthetics, and vision. David created a story around the “all-American” blonde bombshell who is transfixed by a clean-cut mystery man.

He will compete against four other students in the GUESS + FIDM Design Contest in hopes of winning a major prize that, just years before, he could only dream of. With not much more than a dream, Wang moved to Los Angeles from Taiwan in 2010, to pursue Fashion Design here at FIDM. What he thought was merely a last-minute school project unexpectedly became the opportunity of a lifetime. If David is lucky enough to bring home a win, his ultimate dream of opening up a design house could become reality.



Entrepreneurship Class Takes Field Trip to Rickshaw Bags in SF


Instructor Mychelle Fitzgerald's Entrepreneurship class recently took a field trip to visit Rickshaw Bags in San Francisco. Mark Dwight, the CEO and Founder of the company, gave students a tour of his factory and chatted about how to manufacture in the U.S. while still turning a profit. "The students asked lots of questions and learned what it takes to start a new business," said Mychelle. "He has a great success story." 



These Families Needed Santa's Helpers. Find Out How FIDM's Scholarship Store Got Involved.


On Sunday, a team from FIDM's Scholarship Store helped out at the annual Sheriff's Department 999 For Kids charity event.


The Scholarship Store donates toys, clothing, and accessories to help families in need and act as Santa's helpers at the event, giving the merchandise away. 


999 For Kids was created in 1985, through a joint effort of the L.A. County Sheriff's Department and the County's Department of Children and Family Services. The organization aids physically and mentally challenged children who are victims of the most severe cases of child abuse, neglect, and family violence. 




What's Happening at FIDM This Month and Beyond. (P.S. You're Invited!)


You are invited to attend one of FIDM's many events held on and around our four California campuses. 

Saturday Classes & Workshops: Learn from the experts about everything from retail trends and branding to financial aid strategies. Up next, on Saturday, December 14th, there's a free Visual Communications workshop at the San Diego campus, followed by a Pattern Drafting & Contemporary Trends Workshop on the 21st. 

Sew Like a Designer Workshop: Learn basic sewing with a professional twist and make a garment in one day. This event is happening at the Los Angeles, Orange County, and San Diego campuses in December, January, and April. 

Educator Luncheons: Tour one of our California campuses and learn about new programs and curriculum updates. The next one is on Friday, December 6th (for Orange County and San Francisco) and December 13th (for Los Angeles and San Diego). 

DEBUT Runway Show: Prospective and Just Accepted Students should save the date for FIDM's annual fashion gala featuring designs by our talented graduating students on March 20th. 

Go Shopping with FIDM at Cal Mart: Learn about trends and how to shop for them on our field trips to the world-famous Cal Mart Center showrooms located in Los Angeles' Fashion District.

FIDM Open House: In 2014, attend one of FIDM's Open House events to experience what the college is all about. 

You can keep up with all of FIDM's Events here



Behind the Loom at FIDM's Saturday Knitwear Design Workshop


As part of FIDM's Saturday Classes & Workshops, potential students can experience topical industry classes taught by the college's instructors and staff. The knitting room was filled for Saturday's Intro to FIDM Class: Knitwear Design, Intro to Machine Knitting hands-on workshop.


Each student had the chance to sit behind a loom and learn about machine knitting and heard a lecture that discussed knitwear and fashion design. The event concluded with a Stoll demonstration. 




Publicist for George Clooney and Robert DeNiro Speaks to FIDM LA Class

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Zach Rosenfield, a publicist at Stan Rosenfield & Associates, works with A-list stars such as George Clooney and Robert DeNiro. He was recently on campus as a guest speaker for FIDM's Promotion in the Merchandising Environment class. Zach chatted about public relations, crafting a message, and answered questions from students.



GUESS + FIDM Design Contest Semi-Finalists Are Chosen


The GUESS + FIDM Design Contest that we told you about in October now has five semi-finalists who are vying fo ra $5,000 cash prize and chance to have the winning design produced and sold by the  brand.

FIDM Instructor Brianna Wilson's Social Media class will be promoting the semi-finalists and their designs for the next five weeks through all FIDM social media platforms. Be on the lookout for blog and Facebook posts, Tweets, and Instagrams and see who wins this exciting contest!



Just Accepted Graphic Design Student Has a Degree in Sociology From UC Irvine



Full Name: Stephanie Kim

Age: 22

Hometown: Irvine, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA, January 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I graduated from UC Irvine in 2012, with a degree in Sociology, but I definitely found a passion for using my creative abilities in a working environment since graduating school. One of the biggest things I'd love to check off my bucket list is traveling the world. Traveling is definitely a great passion of mine, so working somewhere in Europe for a bit would be a dream (though nothing can replace SoCal in my heart). I'm a huge fan of outdoor activities and going to a good happy hour with friends.

What are your proudest accomplishments so far? Making the decision to study abroad in Paris. It changed my life and made me the person I am today.

What made FIDM right for you? Everything FIDM had to offer appealed to me. From small sized classes to all the attention and assistance I got from my wonderful advisor and to the present opportunities to expand my network in the Fashion and Entertainment industry, I knew FIDM was the perfect choice.

Describe your entrance project. I created a concept for an imaginary store, including customers I wanted to target, the vision I wanted to create within my store, a slogan, etc. From there, I had to create a magazine ad, a catalog cover, and a design to be printed on my store's shopping bag. I love all things with a modern rustic flavor, so I used inspiration from weddings blogs in terms of decor and color scheme to help me with my project.

What are your career goals? The dream is to be able to go into either branding or advertising/marketing to create fashion campaigns. I want to be able to do what I love and utilize my skills into a successful career.

What do you expect to learn at FIDM? I expect to learn the necessary skills it takes to translate a vision I see in my head onto a computer.  



FIDM Alumni Association Hosts Stylist Panel in L.A.


FIDM Alumni and their guests were recently treated to an Alumni Association-sponsored Stylist Panel, featuring celebrity stylists (pictured from left to right) Jonathan Colombini, Warren Alfie Baker (X Factor, The Taste), and FIDM Graduates Lindsay Albanese (InStyle, Today Show, Good Day LA) and Daniel Musto (Fashion Star, Kris Jenner Show).


The panel discussed how they got their respective starts in the industry and answered questions from the audience. The event was held at the New Mart in Los Angeles.




Attend Career Stardom Panel With Nick Verreos at FIDM LA Open House on Saturday


On Saturday, November 16, 2013, from 11:00 a.m. to 1:00 p.m., you're invited to meet FIDM Grad, Instructor, and Designer Nick Verreos. The Project Runway star will host the Career Stardom panel twice, at 11:30 a.m. and 12:15 p.m., talking to experts who will share success stories and advice from their educational and career experiences.

While on campus, you can learn about career paths, tour FIDM's state-of-the-art library, view student work, and explore housing options. FIDM's Open House is free to the publilc.

Make your reservation now.



Meet Celeb Stylist Daniel Musto at FIDM Orange County's Open House on Saturday


On Saturday, from 11:00 a.m. to 1:00 p.m., meet celebrity stylist, fashion expert, and FIDM Grad Daniel Musto (NBC's Fashion Star, Extra!, and Kris Jenner Show) and seven multi-industry experts from companies such as St. John Knits and 7 for All Mankind at FIDM Orange County's Open House.

Daniel will be on hand for a Q&A presentation where he'll chat about his experiences in the industry and what it takes to be a successful fashion stylist. While on campus, you can also view two fashion exhibitions: Innovative Materials and Gatsby's Women: Fashionable Ideals of the 1920s.

Orange County's Open House is free to the public. Make your reservation now.



Live FIDM Design Lab Competition Held at Westfield Valley Fair in San Jose


Westfield Valley Fair celebrated its relaunch on November 1 with Fashion DuJour, an exclusive event in partnership with DuJour magazine, FIDM, and United American Costume Company. More than 500 Bay Area tastemakers and style aficianados, including Randi Zuckerberg, Marie Claire senior fashion editor Zanna Roberts Rossi, and Rumi Neely, were on hand for the event.

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A live FIDM Design Lab competition showcased five designers -- current students and graduates -- as they draped a red carpet gown. The winner, FIDM Alumna Angela Avanesyan (pictured in top photo, middle), will receive a $2,500 cash prize and opportunity to display her collection in Westfield Valley Fair's luxury wing for an entire year.




SF VisComm Students Create Candy-Themed Table For DIFFA SF's Dining By Design


FIDM Students recently created a candy-themed table for DIFFA (Design Industries Foundation Fighting AIDS) Dining By Design event in San Francisco. What began as a project in Roy Kunkle's Design Installation class during Summer quarter at FIDM SF continued during the break, and installation of the space took place last week by a team of volunteers.


Pictured left to right: Deena Hashem, Chelsea Diaz, and Katrina Tagle.



Just Accepted Digital Media Student Is a YouTube Sensation


Full Name: Lauren Mullally

Age: 20

Hometown: Foxboro, MA

FIDM Major: Digital Media

FIDM Campus and Start Date: July 2014, Los Angeles

Admissions Advisor: Laura Gorham

Tell us a bit about yourself. Up until a few years ago, my only true passion was cheerleading. When I started college I decided that I would leave cheerleading behind and search for new interests and passions. It was at this time that I found my passion for video editing and everything beauty and fashion related through creating my YouTube channel, laurensvanityy.

Since creating my YouTube channel, it has become a passion that takes over a good portion of my life. If I am not filming, I am either editing future videos, thinking of new video ideas, or answering comments on my videos or other social networks.

What are your proudest accomplishments so far? My proudest accomplishment so far would have to be starting my YouTube channel and becoming a StyleHaul partner. My channel has been able to give me so many opportunities to travel to new places, meet new people, experiment with new products, and many other opportunities that I wouldn't have had otherwise.

What made FIDM right for you? I knew FIDM was the right school for me the second I stepped onto the campus. The atmosphere and the class sizes made FIDM really stand out to me. Also, the program that FIDM offers for Digital Media has the best curriculum I found, which made the decision to become a student at FIDM very easy!

Describe your entrance project. I created a video that ultimately just described who I was as a person, how I got to the place I am today, and why FIDM was the school I wanted to transfer to. I put a lot of myself into the video and by doing so actually learned more about myself and who I really was.

What are your future goals? To graduate FIDM with my Digital Media degree as well as my Bachelor of Science degree.

What do you expect to learn at FIDM? I expect to gain more knowledge and experience within the Digital Media field. I hope to be able to explore programs and editing software that I have never used before. Most of all, I expect to learn more about myself and how I fit into FIDM and my major.

Watch Lauren's Admissions video here.



SD Campus Hosts Costume Illustrator Panel Event and Exhibit

The San Diego campus recently hosted an exciting panel event with renowned costume illustrators Phillip Boutte Jr. (Hunger Games: Catching Fire and Mockingjay, Inception, Star Trek), Keith Christensen (Man of Steel, Batman vs. Superman, Thor II), and Christian Cordella (Captain America: The Winter Soldier, 300: Rise of an Empire). The talented trio discussed their careers, creative process, and film projects.




FIDM Students were invited to wear an originally designed costume from a select list of films for a chance to win a prize. A Hunger Games: Catching Fire-inspired art exhibit was also displayed.





FIDM Students Participate in The National Retail Federation's Holiday Card Contest


The 10 finalists for the National Retail Federation Holiday Card Design Contest include the work of four FIDM Students: Merchandise Product Development major Isaac Bevere (three designs) and Graphic Design Students Eileen Gano (two designs), Sara Berkes, and Patrick Lee (design pictured above). More than 130 designs were entered.

Facebook users may vote for up to three times per day through November 1, 2013. The top three winners chosen will receive $1,000 and a trip to New York to attend NRF's Big Show in January. In addition, their name, photo, and college name will be on the back of the card, which will be sent to over 10,000 NRF members worldwide. 

Vote for your favorite design at NRF on Campus' Facebook Page.



GUESS + FIDM Design Contest Announced in Women's Wear Daily


Women's Wear Daily has the scoop on the GUESS + FIDM Design Contest that's open to students participating in the college's Creative Design Analysis and Portfolio Preparation and Presentation classes. FIDM Students are tasked with creating and producing "a salable denim-based look for the GUESS brand."

FIDM Instructors will select the top 20 entries, which will be judged by GUESS executives. The winner, who will be announced in January, will receive a $5,000 cash prize and chance to have the winning design produced and sold.

Image via GUESS



Project Runway's Bradon McDonald Featured at Phoenix Fashion Week


FIDM recently partnered with Phoenix Fashion Week, where DEBUT Graduate and Project Runway finalist Bradon McDonald and Apparel Industry Management Alumna Julie Cruz, of Shawl Dawls, showed designs.


Bradon, pictured above taking a bow, visited FIDM's booth to meet and greet students, sign autographs, and take pictures with fans.




Just Accepted Interior Design Student Pursuing Her Longtime Dream of Being an Interior Designer



Full Name: Sarah Cleopatra Wilson

Age: 38

Hometown: Redlands, CA

FIDM Major: Interior Design

FIDM Campus and Start Date: LA, Jan 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I’ve had the goal of becoming an Interior Designer for over 15 years, growing up in a family where my mother does upholstery and is a seamstress really instilled a love for design in me. I enjoy being creative, whether that is expressed through my love of sewing, design, or creating the perfect outfit for an occasion. Reading is also one of my passions. Give me a good book and I can drown myself in the story for hours at a time. Sci-fi and mysteries are at the top of my genre choices.
One of my special interest is in the arena of furniture design. I enjoy conceptualizing and even building a custom piece of furniture that exactly meets a need. Whether it’s a shelving unit for added storage, a sofa that can double as storage or a guest bed, I just love coming up with a beautiful piece of furniture to match the need.  

What are your proudest accomplishments so far? There is nothing I’ve put my mind to that I haven’t done, I’ve completed my bachelor's after having my son and a masters while working full-time, but my proudest accomplishment so far is deciding to pursue my passion in the field of Interior Design and getting accepted to FIDM to make it a reality.

What made FIDM right for you? I already have a degree, so the Professional Designation program helps me just take the classes I need and nothing extra. I like the idea of having instructors who are working in their current field, because it will help to keep the information being taught current so that my learning is fresh and applicable to the work world that I’ll be graduating into. Additionally, I like having a small class size because it allows for good professor, student interaction.
What are your career goals? Upon graduating from FIDM I plan to open my own business to serve a residential customer. I would love to help others create pleasant, organized spaces in their homes. I will also relish guiding the client through the creative process. I would also enjoy purchasing homes, enhancing the home through renovation and design, staging, and then placing the home back on the market.

What do you expect to learn at FIDM? I expect to learn the skills and techniques that will help me to successful execute my passion.



Red Carpet Gowns From FIDM Designers On View at Fashion Dujour Exhibition


Westfield Topanga's Luxury Court is home to Fashion Dujour, a five-day event and exhibition featuring a special FIDM Design Lab, Emmy-nominated costumes (Mad Men, Downton Abbey, and Boardwalk Empire), and curated displays by fashion tastemakers.

Held Friday, October 18 through Tuesday, October 22, five emerging fashion designers from FIDM were invited to participate in a Design Lab contest, creating glamorous, draped gowns in only 90 minutes. A panel of judges will award a winner $2,500.




Blue Jeans Go Green SD Campus Kick-Off Party With 91X


FIDM's San Diego campus recently hosted a Blue Jeans Go Green kickoff party to help communities in need by providing housing insulation made from recycled denim. Carlos Montoya from the local radio station 91X played music and handed out tickets to upcoming concerts and Halloween events in the area. "Our students really enjoyed the event and we completely filled a recycling bin with denim!" reports Susan Spencer.





Just Accepted Seventeen-Year-Old Student Runs Her Own Online Store



Full Name: Jasmine Harris

Age: 17

Hometown: Murrieta, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles -  January 2014

Admissions Advisor: Seung Kim

Tell us a bit about yourself. I am a fashion and all things beauty-related addict. I am a lipstick junkie, a nail connoisseur, and of course, a shopaholic. In my free time, I enjoy sewing, being creative, and occasionally singing off-key. I love to recreate "vintage" finds and turn them into something super cute! I love learning about different cultures and styles all around the world!

What are your proudest accomplishments so far? My proudest accomplishments in my life so far would have to be owning my own online clothing store, Snazzy Jazzys. I customize shorts, high-waisted and regular, along with some of my original creations! I have actually sold my products internationally in places from London all the way to Abu Dhabi. The fact that people from other countries even want to buy my products make me feel so proud. I have over 5,000 views on my site and I'm in love with creating things for people and putting a smile on their face!

What made FIDM right for you? My fashion teacher in high school, Mrs. Mueller, was such a big inspiration and had such an upbeat and energetic spirit. We always had people from FIDM come in and speak to us about the school. My junior year of high school, I made my first visit to the campus at Open House and I fell more in love and knew that this was what I wanted 100%.

From the pink floors to all the creativity around the campus, it was a dream. I was in love and I didn't want to go to any other school! I love all of my past fashion teachers (Mrs. Mueller and Ms. Vina) and I wouldn't have been able to accomplish this dream of mine of getting accepted without them! FIDM is such an unique school that has so much to offer for others like me who are so enthralled with this industry. I've always told myself that I didn't want a job -- I want a career.

Describe your entrance project. My entrance project was a portfolio filled with five fabulous outfits following the trends of fall and the upcoming winter. My store's name was Snazzy Styles, inspired by my actual online store, Snazzy Jazzys. I described the typical customer that would shop at my store and the prices of my merchandise. I was extremely inspired by the seasons trends and for whats to come.

What are your career goals? I would love to work as a store manager, stylist, or buyer. All of these jobs are super exciting and I would love to experience each and every one. I would love to travel to find the new up and coming trends in fashion. My life-long goal is to own my own store/boutique and branch out to multiple cities and I want to be noticed for my cute styles and affordable prices. I would also love to develop my own line of designs and sell them in my stores around the world! I can't wait to make my dreams become a reality.

What do you expect to learn at FIDM? I absolutely love the fact that the teachers have actually had experience in the industry and know exactly how everything works. I can't wait to learn what they have to teach and I can't wait to learn from others around me. FIDM has all the great resources and networking possibilities for students in the fashion industry and I can't wait to be part of it. I am extremely honored and blessed to be accepted!



FIDM Library's Textile & Materials Department Quarterly Newsletter

TMEach quarter, the Textile & Materials department of the FIDM Library publishes a newsletter highlighting the latest news from the Textile and Materials world. For Fall 2013, more apparel companies and designers are focusing on responsible sourcing and low-impact manufacturing. A key eco-fiber is hemp, which is useful for its strength, durability, and fast growth.



FIDM Fashion Design Alumni Reimagine Levi's Jeans For Grand Reopening

Levis reimagined

Six FIDM Fashion Design Alumni were invited by Macy’s Beverly Center to decorate Levi’s jeans in celebration of the store’s Grand Reopening Celebration Saturday, September 28. The designs will be on display through Sunday, October 6. 

Each designer was given a $30 budget, a pair of jeans, and the freedom to transform the denim in any way they pleased, with the exception of altering the length or removing the Levi’s patch.

The participating designer alumni shared their inspirations: 

Angela Avanesyan, Advanced Fashion Design Alumna 
"I was inspired by solar transitions from day to night, and I emphasized these variations of darkness and illumination through the use of ombré painting and dyes. Reflected light is depicted with the use of embellishments to create edge and elegance to an otherwise casual item of clothing."

Alejandro Gomez Ortega, Advanced Fashion Design Alumnus
"These jeans were created for the edgy, Los Angeles glam girl. I was inspired by runway fashions from the European couture houses and the funky, urban Los Angeles street style."

Paul Hernandez, Advanced Fashion Design Alumnus
"A design inspired by the punk culture. Denim jeans are the classic staple we all have in our wardrobe and I gave them an extra edge by piercing over 5,000 steel nails through the denim. The fabric is treated to create a faux leather feel. These reimagined jeans are a perfect addition to a rebellious wardrobe."

Heathyr Lawrence, Advanced Fashion Design Alumna
"My Levi’s are kitten-inspired with a punk flair—a mantrap for sure! These jeans are for the outgoing party girl who loves to be the center of attention in any crowd."

Clay Sadler, Advanced Fashion Design Alumnus
"My inspiration comes from a handpainted, floral silk fabric. I have appliqued silk onto Levi's jeans and then embellished the flower with colored stones and ostrich plumes."

Jade Thompson, Fashion Design Alumna
"Modern working artists have consistently inspired my work when designing. I admire the cohesion between classic techniques, decoupaged with graphic modernity. This stylistic, painted concept maintains comfortable wearability for work or play, which I feel are both necessary halves to creative stimulation."

For participation, each designer is receiving a Macy’s gift card.



Just Accepted Merchandise Marketing Student is a Singer, Dancer, and MMA Fighter



Full Name: Kevin Pak

Age: 17

Hometown: Eastvale, California

Current Year in School:  Senior at Eleanor Roosevelt High

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: LA Campus, July 2014

Admissions Advisor: Joleen Harris

Tell us a bit about yourself. I sing, dance, and I am an MMA Fighter. I love fashion and music. Michael Jackson is my biggest musical inspiration.

What are your proudest accomplishments so far? Being accepted to FIDM, attending talent shows, and growing up to be the person I am today

What made FIDM right for you? This school provides the right foundation I need to start my career and succeed at it.

Describe your entrance project. My project consisted of five outfits: career wear, date night, casual, sportswear, and evening wear. My career wear had a red button up shirt, skinny black slacks, oxford shoes, gold Michael Kors watch, and black blazer with suspenders. Date night had skinny jeans, a short sleeve red button up, leather belt, and Sperry's oxford shoes. Casual was a blue polo shirt, tan shorts, red Vans, and silver Michael Kors watch. Sportswear was a simple red Nike tank, black shorts, black socks, and red Free Run Nike shoes. Evening wear was a full suit, navy blazer and skinny slacks, navy Sperry's, black tie, and white button up shirt with a silver watch.

What are your career goals? My goal is to own a chain of retail stores.

What do you expect to learn at FIDM? I expect to learn more about trends, colors, and fashion in general, with the business side of marketing and learning to run a business.



Just Accepted Students Are Three Brothers Who Will Start FIDM This Fall


In October, three brothers -- Jeff, Kevin, and Victor (pictured left to right) -- will begin their careers at FIDM's Los Angeles campus. With the help of Admissions Advisor Margaret Berger, the Southern California natives are pursuing their dreams of working together on a clothing line.

Name: Jeffrey Colon, 22

Hometown: Moreno Valley, CA

FIDM Major: Merchandise Marketing

Tell us a bit about yourself. A good night for me is spending time with the people I care about the most: my friends and family. I have always enjoyed going to the movies and watching live music and have only recently begun catching some live comedy shows; that's been a lot of fun.

What made FIDM right for you? Attending FIDM was a clear cut choice. It really is a perfect fit for what my brothers and I have planned for the future. A focused, specialized and quality education with ties to the industry is what sold the school for me. FIDM will prime us for success.

What are your career goals? My career goals are ambitious. I aim to create and run, in tandem with my brothers, our own successful clothing line, store and overall brand of fashion. We'll stop at nothing short of doing just that.


Name: Victor Alexander, 19

FIDM Major: Graphic Design

Tell us a bit about yourself. I indulge in skateboarding, photography, and the vast world that is art. Usually I'll find inspiration from involving myself with such things and express myself through fashion. If I'm not reading a publication, scavenging the internet for music, or enjoying a film, I'm probably sleeping.

What made FIDM right for you? FIDM is in the heart of Downtown LA, which is exactly where I want to be at this point in my life. The college is directly correlated with the fashion industry, which is very reassuring. I see it as the perfect environment for me to tailor my future (no pun intended).

What are your career goals? Launch a private label, obtain a retail location, and dabble around in freelance.


Name: Kevin Colon, 19

FIDM Major: Merchandise Product Development

Tell us a bit about yourself. Skateboarding, music, and designing.

What made FIDM right for you? I knew the school was right for me since my first high school field trip as a freshman. I knew unique schools like these were hard to come by, especially with the amount of respect and credibility the school has built. The college had a positive and creative environment that I knew I would naturally fit in.

What are your career goals? I plan to create an independent private menswear label w/ my brothers along with other fashion related endeavors.



FIDM Alumni Association Presents Social Media 101 Workshop


Copywriter, social media manager, and FIDM blogger Victoria N. Koch of A Gifted Society is teaching a Social Media 101 workshop at FIDM's Los Angeles campus on Tuesday, September 10, 2013. From Facebook and Twitter to Pinterest and Instagram, social media is simply a must for doing business today. We will cover creating an online identity, using impactful images, copywriting tips, and community building.

Cost: $20 FIDM Alumni, Students, Staff, and Faculty; $30 Guests

Register: You must contact Victoria to guarantee your spot, hello at agiftedsociety dot com. She will give you payment instruction and answer any questions you may have.



Just Accepted Fashion Knitwear Design Student Already Has a BFA Degree



Full Name: Kristine Rodriguez

Age: 23

Hometown: Ocean, New Jersey

FIDM Major: Fashion Knitwear Design

FIDM Campus and Start Date: SD/LA, October 2013

Admissions Advisor: Jamie Westfall

Tell us a bit about yourself. I am a maker and cat person. Knitting is my passion, but I do not knit for my cat. I am trying to delay my transformation into a cat lady, although it seems pretty inevitable.

What are your proudest accomplishments so far? My proudest accomplishment was receiving an award for creating one of the top Degree Projects in my undergraduate class. It was a collection of knit garments, the first garments I had ever made.

What made FIDM right for you? Since I have already spent four years earning my Bachelors of Fine Arts, I am eager to immerse myself in one discipline: knitwear. Not only does FIDM offer this type of focused education, but it also has a Fashion Knitwear program, which not many schools do.

Describe your entrance project. My entrance project is a knitwear collection inspired by the Asbury Park boardwalk. The boardwalk was the gem of the Jersey shore during its prime, but has since fallen on hard times. Much of its art deco architecture exists today in various states of abandonment and decay. It is a beautiful place, a place where I find peace. I designed this collection in homage to this relic by the sea. Each garment is of the boardwalk, the buildings and the ocean. 

What are your career goals? My dream is to start my own line. My bigger dream is to show at New York Fashion Week.

What do you expect to learn at FIDM? I expect that FIDM will open up a world of possibilities for my work. It is all about preparing myself to have the tools I need to succeed in the industry, doing what I love.



Just Accepted Merchandise Marketing Student Transfers to FIDM From George Fox University



Name: Courtney Hochstetler

Age: 20

Hometown: Salem, Oregon

Previous College: Junior year, George Fox University

FIDM Major: Merchandise Marketing Professional Designation Program

Start Date: October 2013

Admissions Advisor: Marilyn Moore

Tell us a little about yourself. The expectations of me are high, both from a personal standpoint as well as from those around me. My high expectations developed early on based on how I was raised. I grew up in Salem, Oregon, where I was taught the best of morals by my loving parents, John and Sheila, and two awesome older brothers, Brett and Chad. They have been my greatest supporters and have helped me reach my goals and dreams.

My hobbies include adventuring with friends, spending time with family, traveling, decorating, thrifting, and painting (taking the old and making it new). I spend most of my time working and enjoy going to church. My inspirations for fashion come from Audrey Hepburn. She is timeless, classy, as well as a humanitarian. She dedicated her life to disadvantaged communities around the world. A special thanks goes to Dakarai Kongela, who taught me that every dream is important, and to go after this one.

What are your proudest accomplishments so far? Everything began for me at an early age. I got involved in USATF Junior Olympics, where I attended 10 national championships for youth cross country and track and field. I was also involved in the Willamette Girl Choir, which I participated in for six years. These experiences, through both disappointment and success, prepared me for the many life experiences ahead, both the blissful times and the trials and tribulations. Recently, I accomplished a half marathon and look forward to competing in many more!

What made FIDM right for you? FIDM is a great school for those who are dedicated and love the world of fashion! At an early age, I realized my knack for being creative and adventurous. I scrapbooked, took pictures of anything and everything, and dressed up Barbies in various outfits for different occasions and events that I planned for them. But since then, I have grown in my sense of style and enjoy styling in my daily life, in my career setting, and for those amazing friends and family of mine.

Working in retail, I have learned the business aspect of fashion, and what makes a company ultimately successful. FIDM can help me attain my career goals by enhancing my education from where I left off at George Fox University. It will give me the connections necessary to work with top retail companies. I believe that focusing on my area of interest will help me discover how to obtain my goals, and prepare me for my future career.

Describe your entrance project. I created a store and a demographic for the customer that would shop in my store. I started by making a list of my inspirations, which included everything that is of value to me. My store is focused on an urban style that accommodates to the young professional individuals. I focused on an average young business woman in Portland and her lifestyle. I named the store “Urban Beat & Co.” where the clothing is urban, upbeat, and trendy.

I then put five well coordinated outfits together based on the single business woman, and her needs, and the demographic. I put together evening wear, casual wear, athletic wear, sleep wear, and career wear. Each piece in the look was from a different designer and brand; a few brands that I used were Calvin Klein and Ralph Lauren. The prices for each item were related to the middle-high class individual. This project was all based on my passion for the need, originality, color, and innovative upbeat creations.

What are your career goals? Upon graduating from FIDM, I plan to graduate from George Fox University with a bachelors degree, and then to start off as a buyer for a major company. This appeals to me because I am a driven and organized individual who loves tailoring the ever-changing styles to fit my preferences and tastes in order to make them my own. My heart is in this career because I can be of service to others while doing something I love.

My ultimate goal is to work my way up in the fashion world to be a manager, and to eventually be able to open my own retail store and donate part of the proceeds to America’s inner cities. I firmly believe the Merchandise Marketing program will be a perfect fit and will open doors I can’t even imagine. This is just the beginning of a life already becoming fulfilled!

What do you expect to learn at FIDM? I expect to learn all about the business of fashion. I am excited to learn the marketing of merchandise, retail buying, application of technology, leadership skills, and team management skills. These skills will give me the ability to analyze information and management of merchandise in such a diverse industry. The part I am most looking forward to is the traveling, and the cultural aspect. I look forward to advancing my career in the industry and learning from professors who have so much experience in the industry!



Just Accepted Graphic Design Student Transfers to FIDM From SFSU to Pursue Design



Full Name: Micah Bradshaw

Age: 21

Hometown: Dana Point, CA

FIDM Major: Graphic Design

Previous College: SFSU

FIDM Campus and Start Date: Orange County, October 2013

Admissions Advisor: Sheryl Lewin

Tell us a bit about yourself. I have always loved the ocean and what is has to offer. I have been surfing since I was little and after so many years it has given me so much inspiration and taught me that possibilities are endless out there. Soccer has been my passion my entire life until recent injuries got in the way of me continuing to play. Whenever I have free time, you can find me at the beach hanging out with friends and family or you can catch me out in the water paddling in on a few.

What are your proudest accomplishments so far? My most recent is getting into FIDM, which I am very stoked about. Another great accomplishment of mine is making SFSU Soccer team, but unfortunately it was getting in the way of my education so I had excuse myself from the program.

What made FIDM right for you? I believe FIDM will teach me the skills and experiences needed to be my own designer and move on with my career in Graphic Design. Being surrounded by other students with the same mind set in design will not only create more opportunities, but help me grow to further create and be inspired.

Describe your entrance project. I had to create a company and describe its customers and describe the demographics of the customer as well. I also had to create a slogan, an advertisement, and a catalogue for this clothing company. Luckily my friends and I have already started a clothing company called SEAW33D. so I worked off of that to get the project rolling.

What are your career goals? I would like to eventually design for a firm, as well as continue designing for the clothing company my friends and I have already started a few years back called SEAW33D.

What do you expect to learn at FIDM? I expect to learn what I need to further my skills and knowledge of graphic design and learn what it takes to be successful in this industry.

Photo credit: Jared Sislin Photography



Alumna Linda Gail Returns to FIDM Where Her Great Niece is Currently Studying


Fashion Design Alumna and special occasion dress designer Linda Gail recently visited FIDM's L.A. campus from her Atlanta base. "It was so special and I was thrilled to meet again with the faculty and staff," she says. "Also, I was able to congratulate my great niece, who was just enrolled at FIDM." For Fall and Holiday, Linda has created The Ruby Collection, inspired by Old Hollywood and dedicated to her Aunt Ruby who was known for lighting up any room that she entered.



Just Accepted Fashion Design Student Is a Longtime Honor Roll Student and Athlete



Full Name: Ruby Celia Trejo

Age: 18

Hometown: Tustin, CA

FIDM Major: Fashion Design

Campus and Start Date: Orange County, October 2013

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. I love designing of course. Throughout the day I find myself forming these ideas of gowns and suits in my head that I then begin to sketch. I think of Chanel each time I sketch something because I would love to work for the brand one day. I also absolutely love running. I have been a runner since since the 8th grade, becoming frosh/soph, junior varsity, and varsity captain three years in a row at my high school. Nothing clears my mind more than running.

What are your proudest accomplishments so far? I have been on the honor roll from 6th grade up until my senior year in high school. Becoming captain of my track and cross country team was maybe one of the highlights of my high school career as well as being part of ASB. Most importantly, I created my very first dress during my freshman year of high school, which brought tremendous joy to me.

What made FIDM right for you? I have always had a passion for clothing and I think once I realized what I wanted to do with the rest of my life is when I found FIDM in the 6th grade. One of my favorite designers is FIDM Graduate Monique Lhuillier, so that gave me another reason to attend this school. At FIDM, you see in the eyes of the teachers, advisors, etc. that they want to see you succeed and that means everything to me.

Describe your entrance project. I really wanted my entrance project to be a reflection of who I am, what I represent, and what I want to become. I showed my most favorite designers on my inspiration board and some of my most favorite pieces such as gowns, sequins, and also some very structured pieces. I also really wanted to show a preview of what I am capable of creating.

What are your career goals? My ultimate goal in life would be to become an assistant designer for Chanel. I have always dreamed of working alongside Karl Lagerfeld and learning everything he has helped the brand become.

What do you expect to learn at FIDM? I want to become the best designer I can possibly become. I want to be great at sewing and perfect my sketches since I know I have a long way to go. Ultimately I expect to learn more about the industry.



Just Accepted Merchandise Marketing Student Going Back to School to Pursue Her Dream



Full Name: Saloni Mahendro

Age: 27

Hometown: Toronto, Canada

FIDM Major: Professional Designation, Merchandise Marketing

Campus and Start Date: Los Angeles, October 2013

Admissions Advisor: Susan Pope.

Tell us a bit about yourself. I am a huge animal lover and could spend an entire day happily holed up in the library. In true Canadian fashion, I love hockey and ketchup chips, and Tim Hortons holds a very special place in my heart. I am constantly listening to music and one day I will master my beloved electric guitar. I love to shop, eat, and exercise (not necessarily in that order). My husband owns an Indian gastropub in Downtown Los Angeles. For all the foodies reading this, check out @BadmaashLA, and for all the Canadians reading this, we have a poutine!

What are your proudest accomplishments so far? Deciding to come back to school and do what I am meant to!

What made FIDM right for you? I've known for quite some time that the fashion industry is where I want to be, but it was hard to pinpoint where I'd fit best. The Merchandise Marketing Program seemed like it was tailor made for my interests (buying, trend forecasting, merchandising, etc.) and after meeting with Susan, FIDM was a no-brainer.

Describe your entrance project. Think Vogue meets vintage. The store in my project is one that I can see myself owning in reality one day. The customer is classic, but always one step ahead of the rest. She is a well-educated urban sophisticate whose job is fueled by creativity and allows her to both inspire and be inspired. I believe that fashion is more than just what you wear and so I decided to include a lifestyle section called Vive by Workshop.

What are your career goals? What I want most is to make fashion my business. Ultimately I'd like to be a buyer or trend forecaster for a luxury retailer, and then maybe one day open my own boutique.

What do you expect to learn at FIDM? More than anything, I am looking forward to the tremendous contacts I will make while at FIDM. I am excited to be learning from professionals and want to know what their experience in the industry has taught them. I can't think of a better way to learn than from those who are already doing what I aspire to.



VisComm Students Participate in Saks Fifth Avenue Window Design Challenge


On July 25, 2013, students from the Visual Communications Program were selected to participate in the DDI Magazine and Saks Fifth Avenue West Coast Student Window Design Challenge. The students were paired up in three teams of two for the day-long challenge at Saks Fifth Avenue Beverly Hills. The students were assigned visual carts containing props, fabrics, forms, and mannequins (all of which were unknown until the students unpacked the visual elements the morning of the event). They then had eight hours to come up with a design theme using the visual elements.


Winning VisComm Student Team: James Ryerson and Natalie Kunkle


VCOM Team Katie Skolas and Ali Nance Saks Fifth Avenue Challenge_DSC_0830
VisComm Student Team: Katie Skolas and Ali Nance

Each student team had a SFA Visual Team member mentor them for the day. Once the time was up to complete the challenge, the windows were judged by a industry panel from DDI and SFA, including DDI Executive Editor Alison Embrey Medina, Matt Reed, VP Visual Merchandising, Saks Fifth Avenue New York, and Michael Bewley, Project Manager, Saks Fifth Avenue. The announcement of the winning team was celebrated with a reception at Saks Fifth Avenue new Men's Denim department "D-Bar." Congratulations to the winning student team of James Ryerson and Natalie Kunkle.

Winning VCOM Student Team James Ryerson and Natalie Kunkle with DDI Editors and SFA Visual Execs Saks Fifth Avenue Challenge_DSC_0753
Left to right: Matt Reed, SFA, Jessie Dowd, DDI, Alison Embrey Medina DDI, James Ryerson, Natalie Kunkle, and Jennifer Dalheimer, SFA

Team Pikka Turangan and Alexis Monroy Window Saks Fifth Avenue Challenge_DSC_0785

VisComm Student Team: Pikka Turangan and Alexis Monroy

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