Just Accepted Merchandise Marketing Student Has Exhibited at Dallas Museum of Art



Full Name: Samuel J. Hersh

Age: 17

Hometown: Plano, TX

Current Year in School: Accepted as a junior, going into senior year

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Fall 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. My hobbies include art, music, and reading. One of my favorite things to do is to make art because through art we can explore different sides to ourselves. I also love listening to music, especially Florence + The Machine and Of Monsters and Men. Literature is a very big inspirtation, because it can be so powerful. The gift of putting words together in a way to explain feelings and thoughts that I would never have thought of is incredible, I think.

My favorite books are The Bell Jar by Sylvia Plath and Tell the Wolves I'm Home by Carol Rifka Brunt. Literature also has a big impact on my art, with a lot of it having deep narratives, and similar themes. In addition, I love hanging out with friends and shopping.

What are your proudest accomplishments so far? My proudest accomplishment is definitely when I won first place at an art competition in the North Texas region, called Young Masters, and got a piece of my art hung in the Dallas Museum of Art (pictured above). The competition was only open for AP Art students, and out of the 1,507 students that entered, I was one of 47 who got into the museum, and out of the 47, I won first place. It was such an amazing experience and I'll remember it forever.

What made FIDM right for you?  FIDM is right for me because of their push for career readiness. All through school I have been looking toward the future and working to get there. FIDM's curriculum is centered on how the industry is today and preparing their students for the fast-paced world of fashion and that was very important to me.

Describe your entrance project. I decided to make a lookbook for a line I created called Isla Adam. I wanted to create something different and professional. To get the clothes, I looked through my friends' closets, chose the outfits and had a friend model for me. It was so much fun making and shooting all the pictures with my friends. I then edited them online and compiled them into an actual book.

What are your career goals? My biggest dream is to work at Kate Spade or J. Crew and work on either the research side, in trend forecasting or market analysis. I would also enjoy working on the more creative side, like on the campaigns and catalogs/lookbooks. 

What do you expect to learn at FIDM? At FIDM I hope to gain new experiences and skills that I'll need once I leave college, and to get a foot in the door.



Celebs, Designers, and Industry Leaders Talk FIDM Graduation on Social Media


FIDM's Staples Center Graduation was all over social media, from Vanessa Williams' proud Tweets and Instagram shots (her son Devin Christian Hervey is a new Merchandise Product Development Grad) to FIDM Grads' excited messages. Here are some of our favorite screen grabs:

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True Blood actress Chloe Noelle posted this adorable shot congratulating her Aunt Alexis who is a new Grad:

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New Grad Michael Kuluva, who has shown at NY Fashion Week, Instagrammed his "graduation CHOOS!"

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Henry Cunningham, Senior Vice President of Store Planning and Visual Merchandising, Saks Fifth Avenue presented an award at graduation and Tweeted out this shot from the stage:

Picture 2And Grad Daniel Musto, who is the Costume Designer for Fashion Star, showed his Instagram followers a special message he gave to the 5,000 people at Staples Center.

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Just Accepted Fashion Design Student Creates Art Out of Recycled Materials


Name: Daisy Espinoza

Age: 17 years old

Year in School: Senior

Hometown: El Paso, Texas

Major: Fashion Design

Campus: Los Angeles

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. My hobbies include creating inspirational art out of recycled materials, so people realize that there's more to objects other than trashing them. I love shopping, and staying active. I'm inspired by the people's minds. We are able to think outside the box--it just depends on how one expresses it.

What is your proudest accomplishment? My proudest accomplishments in life have been creating recycled dresses that were in different art shows, getting accepted into FIDM, and just being able to say that I'm living the life I am with the people who surround me.

What made FIDM right for you? I knew FIDM was right for me the minute I saw the school -- the building itself, seeing the people, and staff. I just knew I wanted to be surround by people who have the same goals as me. I wanted to study and pursue my dreams in a school with a great fashion program and FIDM is it. The staff made me feel really welcome and it just felt like my home away from home.

Tell us about your entrance project. My entrance project was so much fun to work on. I wrote two essays from the heart and my inspiration board was a blast to work on. I cut pictures up and put them together for a great outcome! I always thought outside the box and took the time to show some of the designs in person that I had made. Sketching was challenging. I thought of designs I haven't ever thought of, so it was a good way to challenge my brain to think. I printed everything up nicely and made it into a small portfolio.

What are your career goals? To graduate from FIDM and open a boutique with one-of-a-kind pieces designed by me. I'd also love to be part of the world's greatest fashion runways.

What do you expect to learn at FIDM? I expect to learn everything that I need to know to be the greatest designer and to build a strong self-esteem to bring it like nobody has ever before. 



FIDM San Diego Grad Celebration & 8th Annual Alumni Grad Mixer


Sixty-five Grads, Alumni, Staff, and Faculty recently gathered at Hotel Solamar's Jsix rooftop lounge for FIDM San Diego's Grad Celebration & 8th Annual Alumni Grad Mixer. FIDM Alumni mixed and networked in a festive environment and heard from Grad Gregg Garcia, Quiksilver Lead Recruiter, who spoke about the importance of making strong connections. FIDM Alumni Relations Director Bill Cliatt talked about the Alumni Association and all of the benefits that FIDM offers its Grads.



Just Accepted Student Kathryn Donaldson Transfers To FIDM From Michigan State


Nineteen-year-old Kathryn Donaldson, a college sophomore from Michigan State University, is transferring to FIDM to major in Beauty Industry Merchandising & Marketing. She will start this fall on the Los Angeles campus.

"FIDM was the perfect place for me because they are one of the only colleges in the entire nation that offers the program I was looking for. The Beauty Industry program offered at FIDM allows me to learn everything I could ever need, or want to know about what I feel most passionate about, cosmetics."

Read the entire interview with Kathryn Donaldson on FIDM's



Student Presents Case Study Vera Wang Footwear Designs to Brown Shoe Company


Footwear Design Student Esther Chung, who will be graduating next weekend, is currently working full time as the Design Supervisor at SWYT Culture, a women and children’s footwear company. Her role involves designing and developing each collection as well as the creation of PR/Marketing graphics. We recently caught up with Esther to learn about her path to this exciting career.

Tell us a little bit about yourself. I’m 24, born and raised in Southern California. My interest in footwear began a bit spontaneously while I was traveling in Asia. Being exposed to fashion in different cultures opened my eyes to the possibilities of design and somehow gave me the epiphany that I wanted to design shoes. Although I have always been interested in different forms of art I found that designing for shoes brought the most creativity out of me and was worth pursuing as a career path. 

Did you have any previous college experience before FIDM? I have a BA in Film and TV from New York University.

How did you decide FIDM was the right college for you? FIDM stood out to me for its Footwear Design major.  I wanted to apply to a program that I knew would challenge me and give me the intensive training that I was looking for. I had insecurities about going back to school in the beginning, especially since I had no drawing experience, but I knew I was passionate about footwear and would fully commit to it.  


How did you decide to apply to the Footwear program? I did a lot of research before applying and was really inspired by alumni testimonials and the work they produced during school. I wanted to get to that level and learn from professionals in the industry.


What was your favorite experience in the program? Presenting our Vera Wang Collections to Brown Shoe Company. Yes, preparing for this presentation involved many stress-ridden days, but I found that those weeks really pushed me to grow as a designer and create work that I was proud of. And of course the Italy trip was an amazing, eye opening experience to the production side of footwear.

Did FIDM help you land your internship/job? Yes. In my first week of the Footwear program, I visited Kevin Keele in the Career Center where he gave me SWYT Culture’s job lead for a paid internship. Thank you, Kevin, if you are reading this!

The Footwear Design Advanced Study Major is now accepting applications for the program that begins Oct 2013. Please contact Kathy Bailon at [email protected] or Denise Delgado at [email protected] for more information.



Advanced Theatre Costume Design Program Accepting Applications


Add a little drama to your life! FIDM's Advanced Theatre Costume Design Program is currently accepting applications. This program allows students to use their imagination to the fullest extent, creating costumes, jewelry, accessories, and decor. The collections produced open FIDM's annual Debut Runway Show.

If you already have completed a Fashion Degree at FIDM and are interested, please contact Denise Delgado, [email protected] or 213-624-1200 x5140 immediately as classes begin on July 11, 2013.



Episode 2 of The Nick Fix Goes Live Today on Look TV

Episode 2 of The Nick Fix went live today on Look TV, a You Tube-based fashion and beauty channel.

As part of Google and YouTube's original programming initiative, each episode in the new fashion series features a student at FIDM or a grad shopping in the FIDM Scholarship Store, as celebrity fashion expert and designer Nick Verreos demonstrates how to turn budget-friendly apparel into a unique design that looks twice the price.

For Episode 1, click here.



Just Accepted MPD Student Has Her MBA and Owns a Boba Tea House



Full Name: Vanessa Le

Age: 25

Hometown: Orange County, CA

Previous Degree: MBA

FIDM Major: Merchandise Product Development, Technical Design

FIDM Campus and Start Date: Los Angeles, October 2013

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I enjoy creating, cooking, learning, singing, and giving back to the community. My mother is my inspiration. She is smart, business minded, generous, and loving.

What are your proudest accomplishments so far? Finishing my MBA at the age of 22, which was a small way to thank my mother for raising my sister and me. Also, being able to participate in giving back to the community and opening my first Boba Tea House this past year.

What made FIDM right for you? Understanding an organization's goals and beliefs will lead you to understand their actions towards those goals. FIDM believes in molding students to be ready for the industry. FIDM uses reality-based learning reflected from the forefront of the industry. For these reasons, I knew FIDM was right for me.

Describe your entrance project. My entrance project was inspired by fashion icons and genres such as Jackie Kennedy, Audrey Hepburn, Equestrian, La Perla, and Japanese/Asian Pop. I envisioned the consumer to be smart, elegant, and sexy.

What are your career goals? To gain as much experience as possible in the fashion industry to one day be able to create my own fashion clothing line.

What do you expect to learn at FIDM? The foundation of my major. I am also looking forward to learning from the industry experiences of my professors and peers.



Just Accepted VisComm Student Is Editor of Award-Winning High School Magazine



Full Name: Sierra Mackenzie Stewart

Age: 17

Hometown: I live in Scottsdale, Arizona, but I'm originally from Minneapolis, Kansas.

Year in School: Will start senior year in August

FIDM Major: Visual Communications

Campus and Start Date: Los Angeles, October 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am the Editor-in-Chief of Pinnacle High School's National Scholastic Press Association award-winning Blueprint Magazine. I'm currently in the process of designing my own accessory line to sell in Scottsdale boutiques and also working on my brand, the Lilac Vein: a concept based on the "fashionably insane." I write fashion editorials, play flute, and constantly engage myself in the future of fashion design and visual marketing.

What are your proudest accomplishments so far? I'm most definitely proud of my Editor-in-Chief title. I've worked since eighth grade to achieve the title, and I can only imagine where the publication will go with my leadership and fabulous staff in the next year.

What made FIDM right for you? Without being too cliché, FIDM chose me. After exploring every aspect of the school, I decided my future lies in LA. I went to Los Angeles for my entrance exam in late May and visited a popular restaurant nearby for my birthday. Looking out the giant window panes, I knew in that very moment as I watched the street crowd and dissipate, that every choice I'd made in embracing FIDM and my future was the right move.

Describe your entrance project. For my Shape Project, I chose to utilize a little geometric-rule bending, creating my own "triangle-on-circle-on-square" design with the acronym FIDM in an opposite pattern inside. My Window Design Project is based on silhouetted-simplistic uses of a model able to market any individual highlighting product, and trees to match. The trees have the ability to hold individual merchandise, expanding retailers ability to market to passing clientele. Plato's quote, "Beauty of style and harmony and grace and good rhythm depend on simplicity," again highlights the subtle pop art simplistic "grace" of the piece.

My Interior Design piece is a take on revamped rock 'n' roll. The emphasis on futuristic simplicity is a trend analysis, marketing the current movement towards a "Woman of the Future" scene. Every piece, including the zebra rug and picture frame, is a way to again emphasize the ability to fix the busy in with the simple-color schemes and accessories.


What are your career goals? I'd like to venture into Vogue as Editor-in-Chief, or at Topshop or Urban Outfitters as Creative Director.

What do you expect to learn at FIDM? I expect full immersion that is incomprehensible anywhere else. I intend on completely embracing every outlet of opportunity and the resources given to work in my favor.



FIDM Students to Participate in DDI Student Window Challenge at Saks, Reports WSJ


FIDM Visual Communications Students will show off their visual skills at separate competitions in New York and Los Angeles for the DDI Student Window Challenge. DDI Executive Editor Alison Embrey Medina says, "Each two-person student team will be given one day to create window presentations using provided materials, merchandise from Saks, and their own creative input." A judging team will consist of Saks' visual team and DDI editors.

The Los Angeles challenge will be held on July 25, 2013, at Saks Fifth Avenue Beverly Hills. Awards for top ranking designs will include Saks gift cards and the first place winners will receive a one-day mentorship with the Saks window team.

Read more about the challenge in the Wall Street Journal.



Look TV Launches Fashion Series The Nick Fix Hosted By Nick Verreos

Today, Look TV launched The Nick Fix, a new series of five fashion videos hosted by celebrity fashion expert and designer Nick Verreos.

In the first episode, Nick demonstrates to FIDM Fashion Design Student Madoka how to transform a plain leather jacket into "rockstar glam."

New episodes of The Nick Fix will post every other Wednesday on Look TV. Each will feature a student at FIDM shopping in the FIDM Scholarship Store, as Nick (with creativity and simple accessorizing) demonstrates how to turn popular, affordable apparel into a totally unique design that looks twice the price.

Look TV is a YouTube-based fashion and beauty channel as part of Google and YouTube’s original programming initiative. With an evolving slate of original programming and a comprehensive collection of glam to practical curated content, the channel serves as the intersection of fashion and pop culture.



Just Accepted MPD Student and Graduating Senior Is a Valedictorian



Full Name: Cassandra Lee Passalacqua
Age: 17
Hometown: San Clemente, CA
Current Year in School: Senior
FIDM Major: Merchandise Product Development
FIDM Campus and Start Date: Orange County, Fall

Admissions Advisor: Sheryl Lewin
Tell us a bit about yourself. I am the happiest in sunny weather and when surrounded by friends and family. I feel content and at home when I'm at the beach or exercising my creativity. Drawing, reading, and shopping are among some of my favorite pastimes. I also enjoy making cards for my friends and family for every birthday, holiday, anniversary, or any other celebration.

Recently, I have taken up jewelry making and hope to start selling my creations around town and/or on Etsy this summer. I am also a part of a new multimedia company based in San Clemente called Slanted Filter Productions, which is starting up this summer. I am collaborating on a branch of the company that is producing a clothing line specializing in pop art and graphic T-shirts. I am fascinated by the possibilities in life, and get very passionate and excited about things.

What are your proudest accomplishments so far? I have kept a high GPA throughout my schooling while enrolled in advanced courses, which has always been important to me. I can proudly say that I will graduate high school with a GPA over a 4.0, as a part of the group of valedictorians.

The extracurricular that I have been most particularly proud to be a part of is the SCHS Drama Production, which is one of the most significant experiences I've had in my life. Being the Head of Costume Crew has helped me to further my leadership, organization, and communication skills and put them to good use.

What made FIDM right for you? I feel like FIDM will give me the best possible preparation to enter a career in the fashion world, and it specifically offers a major that is so perfect for me. I am attracted to FIDM's atmosphere, their philosophy of creating a real-world environment and offering hands-on training taught by working professionals, and the great connections and support system FIDM offers its students.

All of these features make me feel not only excited about going to college, but also confident in my future. I see FIDM as being the perfect place to help me exercise my creativity while learning, and open doors to wonderful opportunities.

Describe your entrance project. I imagined that I was a Product Developer for Forever 21. I chose five different jackets out of magazines and drew/colored modified versions that would be more appealing to the average Forever 21 shopper. I included a comparison of price points as well as little notes to show how they would be more accessible and less costly to create.

What are your career goals? I want to be working in the fashion world in some way or another, so I hope to use my degree in Merchandise Product Development to see which part of the retail brand production process I fit into best.  I am also interested in potentially having a brand of my own someday.

What do you expect to learn at FIDM? I hope to hone the skills I already have, pick up new ones, and learn how to apply them all to a career in fashion.



Just Accepted MPD Student Has Danced at Radio City Music Hall



Name: Jerzie Jae Anderson

Age: 17

Hometown: Denver, Colorado

Year in School: Senior

Major: Merchandise Product Development

Start Date and Campus: July 2013, LA campus

Admissions Advisor: Tara Draper

Tell us a little about yourself. I love to dance! Dance and fashion have always been my passions  and I can't imagine life without them. I'm obsessed with Gossip Girl and Pretty Little Liars, and their fashion inspires me immensely!

What are your proudest accompishments so far? Getting into FIDM, graduating from my high school with academic and athletic honors, being on one of the best unprofessional dance companies in the nation, and performing at Radio City Music Hall.

What made FIDM right for you? I fell in love with the school from the moment I even heard about it. It's not a traditional university and that's exactly what I'm looking for. When I visited last spring, it only made my decision to apply and hopefully go there that much more simple. It has the perfect major for me that no other school has because I'm interested in fashion and business.

Describe your entrance project. I chose the store Forever 21 and took three dresses and changed a few aspects of each to make them better in my opinion and sketched the new dress out.

What are your career goals? To be the head of a major fashion empire one day and to travel the world.

What do you expect to learn at FIDM? I expect to learn everything that I possibly can at FIDM. I want to know everything about to industry and how it works, along with the skills I will need to succeed in it. I'm so excited to learn about what I will hopefully be doing for the rest of my life.



Second Year MPD Student Wins I. Magnin Scholarship


Second year Merchandise Product Development Student Isaac Bevere was riding in the car when he found out that he won a $5,000 I. Magnin Scholarship from the San Francisco Foundation. "Winning the scholarship gave me hope that I can achieve more, and that I am worthy of receiving such an award," says Isaac, who is currently interning at L.A. designer Jasmine Shokrian's studio.

He was selected because of his impressive academic accomplishments, community involvement, personal essy, and work experience. In the future, Isaac hopes to own his own line, being an executive and entrepreneur. "But most of all I want to create, design, and inspire," he adds.



Just Accepted Merchandise Marketing Student Is Pro Skater Who Has Toured With Tony Hawk



Full Name: Spencer Nuzzi

Age: 21

Hometown: Del Mar, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles, Summer

Admissions Advisor: Arti Martinez

Tell us a bit about yourself. Ever since I was 9, I was lucky enough to find my passion in skateboarding. It taught me life lessons such as practice and patience. As I grew older I moved from New Jersey to California and found myself touring with Tony Hawk. I was able to skateboard and gain tons of experience by touring through the country. 

As long as I can remember the look of the skateboarder was just as important to me as skating itself. Being exposed to the skate industry led me to different aspects of the skateboard industry. I found myself at tradeshows more and more being focused on the fashion side more than the skateboard side. The industry took me in a new direction and FIDM is the best place to learn it.

What are your proudest accomplishments so far? Growing up, my biggest accomplishment in the skateboarding world was being able to travel with Tony Hawk. Now my proudest accomplishment is being accepted into FIDM and pursuing my new career path in Merchandise Marketing.

What made FIDM right for you? Everything! FIDM's programs, resources, and amazing staff made the school right for me.

Describe your entrance project. My entry project included a writing up a plan for my consumer. I was able to select the type of consumer, type of store, and type of product sold in the store. I decided to make a men's collection that was targeted to the young adult. I created 5 different outfits that covered work and casual looks and I was able to show my ideas and outfits in a slideshow as if I were showing my collection to a buyer.    

What do you expect to learn at FIDM? I expect FIDM to educate me in all the aspects of Merchandise Marketing and show me all of the possible career options in my major.

Read more about Spencer here.



FIDM Student Designs Sparkling Shoes For L.A. Clippers Announcer


Fashion Design Student Erica Williams designed a one-of-a-kind pair of crystal-encrusted heels for L.A. Clippers announcer Traci Buccholz (known to fans as Traci B.), who wore the custom shoes for a recent playoff game. "My Admissions Advisor Laura Gorham is a close friend of Traci's and I was honored when she said that she trusted me to represent her, Traci, and the Clippers," says Erica, who spent 12 hours on each shoe. "I was so lucky to watch the game from the 9th row at Staples Center! I couldn't keep my eyes off her feet the entire time; I was so overwhelmingly proud, I must have been beaming like a little kid on their birthday."



Pinterest Workshop at FIDM's L.A. Campus on May 8th


Pinterest is quickly becoming one of the most important forms of social media around. The pin board-style social photo sharing site is generating more referral traffic than Google+, YouTube, LinkedIn, and Twitter, making it key for doing business today. Whether you're a brand, blogger, or just a Pinterest enthusiast, this workshop can help you take your pinning to the next level.

FIDM Alumni, Students, and Staff: $30

FIDM Guests: $40

For more details please contact hello at agiftedsociety dot com.



What's Happening in Student Activities: Clothing Swap, Healing the Bay, and Model Castings


Giving Back to the Beach: FIDM's Phi Theta Kappa members participated in a volunteer event at Santa Monica Beach. "Heal the Bay" featured more than 4,000 people in total who came to help clean up the beach.


Eco Chic: In honor of Earth Day, we hosted our annual Clothing Swap. Students were encouraged to bring their fashionable clothing to swap out and go shopping in their FIDM classmates' closest.

Model Student: FIDM MODE Magazine held an open model call for all current students for the upcoming Fall/Winter 2013 issue.



Just Accepted Student Has Etsy Store With 200 Sales to 12 Different Countries


Full Name: Monica Rose Bacon

Age: 17

Hometown: Santa Cruz, California

Year in School: Senior

FIDM Major: Fashion Design

Campus and Start Date: Los Angeles, July

Admissions Advisor: Laurie Wright

Tell us a bit about yourself. Basically all I do in my free time is sew and rock climb.

What are your proudest accomplishments so far? My biggest accomplishment is definitely my Etsy store. I've sold to 12 different countries and made 200 sales. If you look up "mustache dress" on Pinterest, mine is often on the first page. I'm competing with people who are much older and more experienced than I am and I'm doing pretty well! I'm really in love with it.

What made FIDM right for you? It is a bit hard to explain, but when I walked into the school, it just felt right. I felt like it was a place I could really let my passion take me somewhere.

Describe your entrance project. I wrote an essay and a drew a collection inspired by the song "Creep" by Radiohead. It was a super fun project.

What are your career goals? One day I want to have my own brick and mortar store.

What do you expect to learn at FIDM? I expect to improve my sewing and designing skills and learn how to create a career in fashion.



Open House This Saturday at FIDM Orange County and FIDM San Diego


See what it's like to be a student at FIDM! The Orange County and San Diego campuses invite you to their Open House on Saturday, April 27, 2013. Tour the campus, view student work, learn about our 20 creative majors, meet successful alumni, and get helpful information on scholarship and financial aid opportunities. Red carpet fashion expert, Project Runway star, and FIDM Instructor Nick Verreos will make an appearance at Orange County.

RSVP now!

And be sure to watch the amazing Orange County campus fly-through tour video from FIDM Productions below:




Just Accepted VisComm Student Has Maintained a 4.0 GPA Throughout High School



Full Name: Landre Savage

Age: 17

Hometown: Temecula, California

Current Year in School: Junior

FIDM Major: Visual Communications

FIDM Campus/Start Date: Fall of 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am extremely outgoing, creative, warm, friendly, hardworking, and determined in all aspects of my life. My education is very important to me and I strive to receive the best possible grades. Throughout my life, I’ve adopted the best of both worlds when it comes to knowing how to draw and paint, as well as design, because I’ve grown up surrounded by the arts. My parents are Art Center College of Design graduates: my dad is a graphic designer and my mom is a fine artist and art teacher.

Since I was a little girl, I’ve always seen the world as an adventure. I try to make the most of every situation I’m in. I enjoy participating in all my high school events, which includes Varsity Cheer. I also take an active role in my community and participate yearly in the Susan G. Komen Race for the Cure breast cancer walk, as well as help teach young elementary school children how to draw and paint in a program held in the local public schools called Yes, You Can Draw. I enjoy playing the piano, drawing, painting, and traveling. I love helping others whenever possible because I’ve always had a soft spot in my heart for people in need.

What are your proudest accomplishments so far? Being accepted into FIDM as a junior in high school and knowing that I’m going to make something of myself. Another proud accomplishment I have is maintaining a 4.0 GPA throughout all of high school, while participating in school activities like Varsity Cheer and ASB.

What made FIDM right for you? FIDM will give me the opportunity to expand my creativity and further my education. It’s the one place that is going to let me turn my dreams into a reality. The environment is fast-paced and competitive and is filled with so many different types of people who are driven and determined, and that is the type of place that I will excel in.

Describe your entrance project. My entrance project consisted of an exterior window display, an interior display, and a basic design project in which I had to incorporate circles, squares, and triangles into the design. For my exterior window display I chose to make the theme “April Showers” in order to show that the spring season is beginning. I used the trendy colors of this season and incorporated them into dresses of all different styles.

My interior display theme was “Bring May Flowers.” I wanted to carry my theme into the inside of the store so that when the customer walked in the first thing they would see was a display that symbolized that the spring season has officially arrived. For my basic design project I wanted to go for a less expected approach to depicting a circle, square, and triangle. I created each of the shapes by using smaller versions of the larger shapes, while still maintaining instant recognition of the simple geometric shapes, which are the main focus of the piece.

What are your career goals? I'd like to work for a company in order to learn how to make running my own company successful. I hope to open my own business that deals with visual merchandising techniques, presentation design, and other areas having to do with communicating a visual theory to the rest of the world. I will use the skills and knowledge I have learned about launching my own company, and turn them into a reality.

What do you expect to learn at FIDM? Through my major I hope to expand my knowledge of how to coordinate and design different types of projects, work with technology like Photoshop, be able to work with and lead a team of other professionals, and use design to convey a visual message to others. I also hope to earn my Bachelor of Science Degree in Business Management and learn to utilize entrepreneurial strategy, manage and lead professionally, and be able to launch my own company sometime in the future.



Just Accepted Student Carly Scovill Wins Gold Medal at FCCLA State Conference


Name: Carly Scovill

Age: 17

High School Year: Junior

Hometown: Scottsdale, Arizona

Major: Visual Communications

FIDM Campus and Start Date: San Francisco, Fall 2014

Admissions Advisor: Dee Solis

Tell us a bit about yourself: I live a really crazy, busy life, but I completely love and enjoy everything I do. This is my first year playing Lacrosse. I started on Division 2 Varsity, but we did not have enough girls to keep the team, so we dropped to JV—I have a blast playing with my team! I am a part of the High School Ministry, an incredible group of passionate Christian high school students at a church called Scottsdale Bible Church. I am a staff leader for 5th and 6th grade students, where I get to have a blast with kids and even lead my own small group of 5th grade girls. My all time favorite thing to do is to go to concerts. I love the atmosphere and getting to see my favorite bands live, but I also love to take concert photos. My camera is always with me—I just love capturing images and memories.

What are your proudest accomplishments so far? Winning a Gold Medal in the Recycle and Redesign category for the FCCLA State Conference as a freshman! The dress that I designed was made from Starburst wrappers and cellophane, and was also displayed at a mall in Arizona, which was incredible.

What made FIDM right for you? The creative atmosphere of the school drew me in. There is such a variety of majors and the college has so much to offer. I love that the Visual Communications major is not specific to one career, but teaches skills for many different jobs. The school also teaches core academic classes instead of being strictly vocational; so there are still math and English classes, which is great.

Describe your entrance project: The first part of the project was to draw something that included a circle, square, and triangle, so I created a bright, colorful drawing of a Holga camera—the lens was the circle, the camera body was the square, and the flash was the triangle. The other two parts of the entrance project was to design a window display and an interior store display. My window display featured umbrellas hanging from the ceiling, accessories dangling from the handles, and strands of blue sequins hanging in the background for rain. The interior display was a giant skate ramp with mannequins wearing swimsuits, and summer and beach products scattered about. It could be used in skate and surf shops like Zumiez, Tilly's, or Pac Sun.

What are your career goals? Right now I'm not completely sure where I want to go with my career. I've been so set on being a fashion stylist and I think I'd like to focus on being a personal stylist. I would like to be a stylist for someone in a band, then I'd be able to do two of my favorite things, plus I would be able to travel all the time!

What do you expect to learn at FIDM? I am looking forward to learning the basics of not only the career I am interested in, but also of some other careers that may be included in the Visual Communications major, like being a window display designer. The one thing I am expecting to learn is communication skills which will be so important when entering the real world. There will be plenty of different skills I will learn that I can put in my tool belt for life!



Just Accepted MPD Student and High School Junior Is a Top Student and Artist



Name: Madison Smith

Age: 17

Hometown: Quartz Hill

, California

Current Year in School: Junior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, July 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I enjoy drawing and painting when I am not occupied with student government or school-related activities. Art has always been my way of relaxation and expression. I like to think if you can't say something, draw it.

What are your proudest accomplishments so far? My proudest accomplishment is gaining the confidence to locate my dad after 13 years of not knowing him and being able to tell him about getting accepted to FIDM and hear him tell me he is proud of me for the first time. I have worked my whole life to get to this point and to have the ability to share this with him means the world to me. I am able to embark on a new dream.

What made FIDM right for you? FIDM is unlike any college I have explored. The way students are taught made me want to look further into the school. Since the instructors are experienced in the fashion industry, I know they can guide me to success. I have dreamed of becoming a designer since I was a little girl. I stapled fabric together as a dress and wore it to kindergarten on career day as a fashion designer. And this school is the only school to make this girls dreams come true.

Describe your entrance project. For my entrance project I chose Forever 21. I took designs from places, such as Bloomingdales, and developed them into modern styles sold at Forever 21. I painted my designs with ink and I also used pencil. 

What do you expect to learn at FIDM? I expect to learn the skills that I need to survive and succeed in the fashion industry -- and become one of the best.



SD FIDM Campus Hosts Make-A-Wish's Fashion With A Passion Fundraiser


Around 300 people attended Make-A-Wish Foundation of San Diego's 4th annual Fashion With A Passion fundraiser at FIDM's San Diego campus. The event featured a fashion show of Paul Hernandez's Spring Resort line and Joe Vilaiwan's stunning jewelry (both FIDM Grads), along with the Ultimate Accessories Swap. A flurry of media covered the fundraiser, including KUSI Channel 9, Channel 6 San Diego, and Fox 5 San Diego, among others.

Read more in the Union-Tribune San Diego.



MPD Student Designed Prototypes for Steve Madden During Internship


With the help of Career Advisor Eliza Kitsinian, Merchandise Product Development Student Jennifer Carrick recently interned at 3 Dee International, where she researched the latest trends and created a shopping and trend analysis for the spring/summer 2014 season.

"I used my trend and shopping reports to sketch some footwear design ideas for Steve Madden," explains Jennifer, who will graduate in September. "My design ideas were selected and approved, a prototype was constructed, and then the design specs were submitted to the manufacturer as a prospective shoe design for next year."

Jennifer said that seeing her design come to life was "like a dream" and that she will never forget the experience. "It gives me the extra motivation to keep striving to be a footwear designer and one day develop my own shoe line," she adds.



Just Accepted VisComm Student Is 1st Generation College Student



Full Name: Mony Pal

Age: 23

Hometown: Cambodia

Previous School: Tacoma Community College

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Fall 2013

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I am continually working to achieve my goals in the fashion and entertainment business. I was born and raised in Cambodia and moved to America six years ago with my mom and my sister. Currently, I work for Student Life at Tacoma Community College (TCC) as an Event Coordinator. My team coordinates fashion shows, parties, field trips, holiday celebrations, and concerts that promote diversity as well as student engagement on the Tacoma Community College campus.

My other passions include acting and modeling. This brings me happiness and connects me with other actors and people in the entertainment and fashion business. Some of my professional experiences include runway modeling for Paul Mitchell and Davine’s hair products, being a brand ambassador for Macy’s, a promotional representative for the Lady Gaga concert at Tacoma Dome, and an actor in a recent Microsoft commercial.

What are your proudest accomplishments so far? I am very proud that I came from a very small country without knowing any English at all, but I worked so hard to accomplish my goals. For example, I graduated from high school and now I am on my way to finish my AA degree. Most importantly, I am working hard to pursue my dream and will be one of many outstanding students at FIDM.

What made FIDM right for you? My reason for choosing FIDM is because I have a passion for fashion. I want to increase my knowledge and experience working in the fashion business, including planning fashion shows, managing clothing stores, fashioning window displays, and creating personal styles for my clients. I believe that FIDM will give me an opportunity to explore my talents, and further achieve my goal to working in fashion management.

Attending FIDM will open the doors to learning, volunteering, and internships within the field. Attending the college will give me the chance to meet with and learn from professionals in the industry.

What are your career goals? After graduating from FIDM, I hope to obtain a position as a fashion stylist or fashion manager.  I hope to be working one-on-one with clients, utilizing my skills to help them create their best look and achieve their individual identity. Pairing my passion with my responsibility to do what I love motivates me even more to get my education and study Visual Communications.

My goal is to work for an innovative and well-known company such as H&M, Forever 21, Macy’s, or Nordstrom. Back home in Cambodia I helped manage my family’s boutique. The products and fashion not only represented my Cambodian culture, but also represented the latest styles all over the world. My role was to design the store layout, order inventory and merchandise, and create the window displays.

What do you expect to learn at FIDM? I want to learn more about networking with other students and people in the business who have the same fashion related goals as I do. Also, FIDM has a reputation for producing talented and successful students. Most importantly I enjoy working with people and interacting with people especially in a fast-paced and active environment.



Just Accepted OC VisComm Student Wants to Be a Successful Stylist



Full Name: Nicole Rapp

Age: 17

Hometown: Mission Viejo, CA

Current Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Summer 2013

Admissions Advisor: Cathy Chambers. She's absolutely amazing. She stopped at nothing to help me be prepared and explained everything about FIDM thoroughly!

Tell us a bit about yourself. In my free time, which there isn't much of because of school, two jobs, and volunteering, I love to read, workout, surf, bake, and anything related to fashion! You can always find me at the beach hiking or doing anything active. I was a cheerleader the past three years at my high school while volunteering in various clubs like Relay For Life, Red Cross, and Team Thomas.

I'm also involved in the choral group at my school, participating in two different school choirs and competing state wide in singing. Singing and playing piano are amazing creative outlets. I enjoy is riding dirt bikes. I'm definitely an adrenaline junky being the only girl on the track on a YZ450F. I also got to experience driving a NASCAR cup car in Vegas in the fall For the SEMA Show. It was such a rush going over 200 mph on an official track!

What are your proudest accomplishments so far? My proudest accomplishment is probably maintaining good grades throughout high school, participating in cheer, working two jobs, and keeping up with my volunteer work all at the same time! I've learned how to manage my time efficiently to balance everything out. It's a tough thing, but it's made me appreciate everything I do and work for!

What made FIDM right for you? I've known my whole life that I've wanted to do something in fashion. I would be so mad at my mom if she didn't dress me in head to toe all one color to "match." FIDM just seemed like the perfect school since it was centered around creativity.

Describe your entrance project. I sketched two displays for Nordstrom centered around spring colors and fabrics with playful dresses and edgy accessories. Then for my shape project I made a huge magazine collage of my overall trend inspiration for spring.

What are your career goals? To become a celebrity stylist and do visuals at a national retail store.

What do you expect to learn at FIDM? I expect to learn all the things to prepare me to succeed as a stylist and discover real world experiences in the fashion industry!



FIDM Students' Work In Exhibit at the Berkeley Art Museum


FIDM Students Rajitha Prakruthi and Madeline Abshier recently exhibited their work in the fashion show "Echo," along with students from UC Berkeley. The designers each selected a piece from the Berkeley Art Museum's "Silence" exhibition to base their work on. Rajitha and Madeline were inspired by Mark Manders' "Silent Head on a Concrete Floor."

Read more in The Daily Californian.



Blogging the FIDM Student Denim Study Tour: Day 3

GroupFinal stop: Dining together for the last time, we compared notes over a hearty Mexican lunch before our final stop of the tour: Joe’s Jeans. Marketing Manager Alejandra Dibos treated our group to an extensive look at the company where we were greeted by a FIDM Alum in virtually every department (including Alejandra!) We rotated through design, product development, sampling, pre-production, tech design, patterning, production, trim, fabric, PR, and marketing.

Along the way Product/Wash Developer and FIDM Grad Gary You highlighted the essentials for bringing design’s vision to reality including timing, availability, and price, as well as the key aspects that make denim development unique such as processing and fit. In the end, we found ourselves in Joe’s in-house photo studio, which generates images for various uses and departments throughout the company. Alejandra used the setting to explain the importance developing different skill sets through internships and other experience, citing her own her own streamlined team’s cross-functional abilities as the key to being super efficient and productive. With that inspiring advice, and a gift of a chic Joe’s camo-canvas shopping bag, we concluded the tour. 

Many thanks to Eva Gilbert and Estelle Hahn and the rest of FIDM’s Merchandise Product Department for putting this tour together as well as all of the companies who took the time to host us. At each stop, we were greeted by professionals who were so generous in sharing their time and knowledge. We parted ways inspired by this once-in-a-lifetime experience that we’re likely to carry with us throughout our own careers.

-Ryan Mathis-Tien (FD '13)



Blogging the FIDM Student Denim Study Tour: Day 2


Fourth stop: The longest day of the tour kicked off with gift bags and a brand heritage film at Guess World Headquarters. Referred to as the “university” by denim industry insiders, our group seized upon the opportunity to tour Guess’ in house development and wash facilities. We asked manager Marco Gonzalez so many questions that we threatened to derail the schedule!

Men's Denim Designer and FIDM Grad Charles Sands was equally generous with his time. He took us through the design development process, shared his favorite sources for inspiration, and reflected traits that allowed him to ascend through the ranks so quickly. Additionally, Director of Operations Tracey Layana took time to greet our group, lavishing us with even more goodies and career advice in the process.  Finally, recruiter Rachael Hodnett invited to lunch at the Guess Cafe where there was no shortage of tantalizing options to choose from.

Fifth stop: Seven for All Mankind plant manager Ryan Swift (another FIDM Alum!) guided us on a tour of Seven’s recently established in-house testing, embroidery, cutting, sewing, and finishing facilities. For us product development enthusiasts, it was a really treat to see sewing machines and operations that we’d mostly only read about in books. Our visit concluded with Seven’s heritage video as well and interview and resume tips from parent company VF recruiters Regina Romero and Kirsten Johnson. Interested students were even given the chance to interview with a designer from sister company Ella Moss regarding summer internship opportunities.

Sixth stop: We arrived at Current Elliott late in the afternoon and were warmly greeted by Talent Acquisition Director Miranda Henein. VP of Production Khaled Debes spoke to us about the company’s origins and rapid growth, as well as the importance of quality control and vendor relationships (but would not divulge the secret of their impressive 100% on-time delivery record no matter how much we tried!)

Design Director and FIDM Alum Kelly Irvin then walked us through Current Elliott’s development process, highlighting sales and merchandising’s influence as well as the unique challenges of developing exclusive product for key retail partners. Kelly also shared her own career history, the importance of gaining experience through internships, and favorite inspiration sources.

We ended the day with a group banquet at Bottega Louie where dinner turned into a multi-course affair with a bite of something sweet at the end (a few even tucked their famous macarons into their purses for later enjoyment.)

-Ryan Mathis-Tien (FD '13)

Read about Day 1 here!



Just Accepted VisComm Student Has 7,000 Followers on Polyvore



Full Name: Chandler Frostad

Age: 17

Hometown: Federal Way, WA

Current Year in School: Senior

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, Fall 2013

Admissions Advisor: Joleen Harris (the best advisor ever!)

Tell us a bit about yourself. One of my favorite things to do in my free time is baking cupcakes and decorating them with my artistic skills. I am also passionate about creating fashion sets or collages on Polyvore. It is a great way to express my style and inspire others. I have a scrapbook full of collages made from magazine cutouts that is kind of like an inspiration board. Most of my time is consumed with anything related to fashion whether it be my blog, researching trends, shopping, etc.

What are your proudest accomplishments so far? Definitely my blog. I have gained over 7,000 followers within the last two years. I promote websites and in return I get free clothing, vouchers, and even cash. I was also given the opportunity to model a few pieces of clothing and have been featured on different websites. I feel like the opportunities I have been given have led me to want to follow my dreams in the fashion industry.

I am also very involved in giving back to my community: I have been the leader of three (going on four) successful blood drives at my school, winning “Blood Drive of the Year” and setting the record for the most donors at schools in Washington state. I have even donated $500 to the Seattle Children’s Hospital with a friend of mine through a bake sale. Giving back makes me feel really good about myself and gives me the satisfaction that I am helping others, and it has made me very proud of myself and what I’ve done.

What made FIDM right for you? Ever since FIDM came to my school my sophomore year of high school, I knew that it was the perfect school for me. Some advice that I have always been given is to choose a career that you will love and to follow your dreams. This really stuck in my head and encouraged me to pursue an education and eventually a career that I was passionate about.

FIDM is a very unique school that can offer me the opportunities that other schools cannot. It allows me to get right into my major and do what I love. I love everything about FIDM: the different majors, the design of the school, the location, the endless opportunities, the library, and more. It is the perfect place for me to be myself and do what I love. The one thing that really caught my eye about FIDM is that all of the students there share one thing: creativity.

I will be surrounded by people who love to create things and use their imagination, which I believe will help me be inspired even more. I have worked extremely hard to convince my parents that FIDM is the perfect choice for me and now, three years later, I am accepted to my dream school and I couldn’t be happier.

Describe your entrance project. I conquered part 1 of my project first, which I found the most difficult, because there were no specific rules. I created a beauty station with circle, squares, and triangles that could be used in my boutique. The second part of my project was to create a window display which I was inspired by the latest trend: neon. I created a window display with splattered paint and a large neon sign with looks I created on Polyvore.

For my boutique, I was inspired by my own personal style: vintage with a modern twist. I created my dream boutique that was black, white, and pink with Paris style items in the background. It was very fun to create and was all created on my Polyvore blog!

What are your career goals? I aspire to fulfill my dreams of becoming a well-known fashion stylist and work for big names, whether it be celebrities, tv shows, movies, or wherever FIDM may lead me.

What do you expect to learn at FIDM? I expect my creative skills to become much more advanced at FIDM. I know I will learn to become more confident and polished in my work. FIDM will help me think outside the box so that I can achieve my goals and make a name for myself. I am excited to become more experienced in the industry and perfect my talents with the tools that FIDM will give me.



Blogging the FIDM Student Denim Study Tour: Day 1


Day One of the 2013 Denim Study Tour began shortly before 9:00 a.m. with Merchandise Product Development Chairperson Eva Gilbert, Co-Chair Estel Hahn, and 14 students (12 Merchandise Product Development, 1 Merchandise Marketing, and 1 Fashion Design) boarding our private tour bus.

First stop: California Wash House (pictured above) where industry vets and founders Paul de Jesus and Philip Shaheen treated us to a sneak peek at next season's washes before leading a tour of the facilities. We witnessed workers performing various processes such as as stone washing, industrial drying, sand blasting, pp spraying, 3D whiskers, tacking, and grinding.Our hosts also took great care to explain each step and graciously answered all of our denim-related questions. After a quick photo-op and the exchange of contact information, we expressed our gratitude and headed out.

A leisurely lunch at a local cafe gave us a chance to compare notes before heading to our second stop: Jolt Jeans by Kellwood. As recruiter Morgan Powers led us through the massive campus, we met several FIDM Alums, including the head of the Kellwood's textile art department, as well as Jolt's technical and associate designers. Jolt's senior denim designer spoke to us about his approach to selecting appropriate washes, pocket details, and fiber contents.

Then, brand president Caren Lettiere shared her time with us for a candid discussion regarding market trends, brand DNA, fabric, fit, tech packs, and key characteristics for a successful career. On the way out, Morgan gifted us with some Jolt product and gamely posed with us for a photo (pictured above).

Looking forward to Day Two!

-- Ryan Mathis-Tien (FD '13)



What's Happening in Student Activities: TOMS Tuesdays Are Coming!


Hats Off: Featuring lunch and a celebratory cake, grads were given the low-down on all things graduation, from walking in the ceremony at Staples Center to staying connected with the Alumni Association and Career Center.

Finals Fuel: Each quarter, Student Activities provides coffee, tea, hot cocoa, bagels, fruit, and snacks throughout the day -- we call it "Finals Survival!"

Coming Soon: TOMS Tuesday is coming this Spring quarter! All students are encouraged to wear their TOMS to FIDM on Tuesdays to be entered to win a free pair of TOMS sunglasses and TOMS gift cards.

Go Green: We are hosting our Annual Clothing Swap in honor of Earth Day on April 19, 22, and 23.



JustFab Dress Contest Winners Announced!


FIDM and JustFab are thrilled to announce the winners of the JustFab Dress Contest. Six FIDM Students were asked to design a dress inspired by a JustFab shoe. The creations were then voted on by fans of the JustFab Facebook Page.

First Place: Fashion Design Student Ashley Henderson (design pictured above)

Second Place: Fashion Design Student Carol Wong

Third Place/Fan Favoite: Merchandise Product Development Student Ria Daniels

Ashley will receive a $1,000 FIDM scholarship and an internship with JustFab!



Recently Accepted FIDM Student Featured on The Huffington Post


Seventeen year-old Tehachapi High School senior Drew Scott is featured on The Huffington Post for his profitable Scrappy Happiness business. The California native has been creating online videos about scrapbooking since age 13 (his YouTube channel has more than 1.5 million views!), and offers online classes online. Last year, Drew earned $130,000, which he invested back into his business.

Drew will begin his FIDM career this summer and plans to blog about his college journey.



Vote For Your Favorite FIDM Student Designer in JustFab's Dress Contest


FIDM Industry Partner JustFab recently asked FIDM Students to design an original dress inspired by select JustFab shoes. Now six FIDM Students are vying for the JustFab Dress Contest's Fan Favorite award and a $1,000 scholarship to FIDM!

You may vote once every 24 hours through March 25, 2013. The winner will be announced on March 26, 2013!



Just Accepted Merchandise Marketing Student Transferring From St. Louis University



Full Name: Xin Zhen

Age: 19

Hometown: Guangzhou, China

Current Year in School: Freshman at St. Louis University

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: LA Campus, Fall 2013

Admissions Advisor: Seung Kim

Tell us a little bit about yourself. I enjoy staying home and doing some reading or online shopping. I love to watch movies; Perfume: The Story of a Murderer is one of my favorites. Also, I like playing chess with my friends.

What made FIDM right for you? First, the major I chose combines my fashion dream and my future career (taking care of our family business). Second, I felt a passionate atmosphere when I first visited the campus.

What are your career goals? For my dream, I would like to become a fashion stylist, but I need to take responsibility for my family, so the career I have set for the future is related to banking. If my dream doesn't conflict with my career, it will be fantastic to combine both.

What do you expect to learn at FIDM? I want to learn everything about the fashion industry and use this knowledge to succeed in the future.



Just Accepted Fashion Design Student Accepted Early as a High School Junior



Full Name: Caity Swanger

Age: 16

Hometown: Woodbury, Minnesota

Current Year in School: Junior

FIDM Major: Fashion Design

FIDM Campus and Start Date: Los Angeles campus, Fall of 2014

Admissions Advisor: Roxy DeGuzman

Tell us a bit about yourself. I’m a cheerleader and also in the UNICEF club and Science Outreach. I love to be with my friends and just hangout. I spend most of my time outside if the weather permits. I love fashion and learning about other countries fashion and culture. I also love to bake, and in fact I work in a bakery! My inspirations are Oscar de la Renta, Ellie Saab, and Erdem.

What are your proudest accomplishments so far? Of course getting accepted in to FIDM for college as a junior. I was also part of my competitive cheer squad that won three state championships and finished 6th in the country in the 2011 UPC national competition. Next year, I am also interning as an aid for my fashion design teacher during the school year. I can’t wait to help teach my fellow peers how to sew basic things and hopefully inspire more students to explore the realm of fashion.

What made FIDM right for you? FIDM is the right school for me because it specializes in fashion design and has more hands-on learning. There aren’t very many fashion schools in the Midwest. I talked to my fashion design teacher and she gave me a brochure on FIDM. After showing my parents and doing some research I knew that FIDM was the right school for me.

Describe your entrance project. For my entrance project I submitted seven formal dress designs, using colored pencil as my medium. I used a lot of beading, silk, and satin. Most of my designs use color. I love using color to emphasize personality and mood. For my inspiration page most of the pictures were from Oscar de la Renta's and Ellie Saab's 2012 and 2013 collections.

What are your career goals? Once I gain work experience, get comfortable in the industry, and focus my passion and designs, I hope to start my own line. Starting my own design label is my major goal once I graduate, and I cant wait to start designing and manufacturing my designs! I also want to help improve the world and with my success would like to be able to help out with charities such as UNICEF.

What do you expect to learn at FIDM? I expect to learn new techniques, design styles, and the proper methods to improve my designs. I also want to learn about fashion trends from around the world, how the fashion industry works, and establish relationships in the fashion industry that will allow me to obtain internships, and ultimately a job, working for a design label.



Just Accepted Merchandise Marketing Student Wants to Be a Retail Buyer



Full Name: Justin Andrew Robb Perron

Age: 19

Hometown: Highland, CA

Previous School: Crafton Hills College

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: LA Campus, September 2013

Admissions Advisor: Susan Pope

Tell us a bit about yourself. I love to go walk around the mall and look at the new styles that are out. I also enjoy thrift shopping and bringing some old clothes back into style. You can find me at the beach, I'm inspired by bright colors and patterns, and I love to make a statement when I'm walking down the street. 

What is your proudest accomplishment? Probably coming out to my parents. It was scary, but it turned out to be a good thing because it only made us closer.

What made FIDM right for you? I realized FIDM was right for me when I found out about everything that I could learn there. The fact that they will supply me with the knowledge I will need to succeed made the decision quite easy.

Describe your entrance project. My entrance project was geared towards a single man in his early 20s who is going to school and working. He does have to shop on a budget, but that doesn't mean he has to lose his own sense of style because of it. The outfits that I put together we comfortable yet stylish, making sure he left an impression no matter where he went.

What are your career goals? My dream career would be to be a buyer for a clothing store. Seeing what I pick out on the shelves and racks and how I want it to be displayed is an ultimate dream.

What do you expect to learn at FIDM? To predict styles and trends, a better sense of working with patterns, and everything I will need to know to help further my career.



Just Accepted MPD Student Designed Her Own Wedding Dress


Full Name: Jacqueline Diane Mary Schumann

Age: 21

Hometown: Lehi, Utah

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Orange County, July 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. Well, my husband and I will be married two years this August! We met our senior year at our high school and both decided to move to California after we got a job offer. I love fashion, sewing, animals, shopping, and riding my scooter. I also have a love for film. Both my husband and I have helped with various shorts, screenwriting, script supervision, and acting.

What are your proudest accomplishments so far? I am very proud to say that I designed my wedding dress. While being engaged, I just couldn't find anything I loved at the bridal stores and decided to take my prom dress, from the dance he took me to, and change it up! I found a very talented lady, Cheryl McCarther, who shared my vision of what I wanted and sewed it better than I could have asked! One of my other proudest accomplishments is moving to CA. Leaving our friends and family was very very hard, but we have had so much support and love from our families.

What made FIDM right for you? There are a lot of aspects that make FIDM right for me: the overall program/classes, the majors they provide, and the cozy OC campus. I wouldn't have chosen any other school to go to for fashion.

Describe your entrance project. I made a type of book out of cork board. I had to take five pictures and modify the garments/outfits to look like they would sell at a particular store. I chose Urban Outfitters and five photos from the 1950s. I love women used to wear high heels, skirts, gloves, and hats with ribbon around them. I tried to update the looks so they were still feminine, but had a touch of the Urban Outfitters look.

What are your career goals? I want to have my own store and line of clothing one day.

What do you expect to learn at FIDM? I expect to learn exactly what is needed for being a Merchandise Product Developer -- and how to successfully survive pulling an all-nighter!



Fashion Design Student's Collection Featured at Royal Fashion Show


Fashion Design Student Dawn Nguyen, who designs women's ready-to-wear under the moniker Dawn Sunflower, recently showed her designs at the Royal Fashion Show Event in Orange County, in honor of breast cancer awareness. The event benefited Sentebale, the personal charity of Prince Harry of Wales, and the Pink Ribbon Crusade.

Dawn is heading to the U.K. next week to show her Fall 2013 collection at Birmingham International Fashion Week, which benefits UNICEF. She also recently showed at Fashion Week Las Vegas.



Textile Design and MPD Instructor Has a Busy Freelance Design Career

Textile Design and Merchandise Product Development Instructor Robin Wagner keeps herself busy as a freelance designer when not at FIDM. She recently worked for Feel the Piece (pictured), a knitwear line available at Harrods and SHOPBOP, and has worked with Kevan Hall, Da-Nang, and even the United Nations. "I have been a consultant for the International Trade Commission (ITC) branch of the U.N. for knit textiles and export to America from Peru," she explains.



FIDM Admissions Advisor Lisa Aronoff Will Visit Asia in March

If you are a potential FIDM student living in Asia, here's your chance to meet with FIDM Admissions Advisor Lisa Aronoff and have all your questions answered! Learn how FIDM's 20 exciting majors prepare our graduates for success in the Fashion, Graphic Design, Interior Design, Digital Media, and Entertainment industries.

Find out more about FIDM’s Bachelor's Degree and Advanced Study Programs, housing, 4 California campuses, International student community, and successful Alumni. Bring your portfolio and TOEFL score and you may be considered for a scholarship! 

Personal appointments with Admission Advisor Lisa Aronoff are currently being accepted for the following dates and locations:

March 7–11, 2013
Beijing, China
March 11–15, 2013
Seoul, Korea
March 15–19, 2013
Beijing, China
March 17, 2013
Nanjing, China
March 19–21, 2013
Shanghai, China
March 21–22, 2013
Guangzhou, China
March 22–24, 2013
Hong Kong
March 24–26, 2013
Taipei, Taiwan

To schedule your appointment, please email Lisa Aronoff at [email protected].



Just Accepted Merchandise Marketing Student to Transfer from Oregon State


Full Name: Kyndel Link

Age: 20

Hometown: Irvine, CA

FIDM Start Date: Fall 2013

Current Year in School: Currently a Sophomore at Oregon State University

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Orange County, Fall 2013

Admissions Advisor: Cathy Chambers

Tell us a bit about yourself. One of my favorite things to do is trying out different restaurants and small coffee shops around town. Shopping is one of my all time favorite things to do and my role model in life and my best friend is my beautiful mom.

What are your proudest accomplishments so far? Being a part of varsity volleyball for three years in high school and still managing to get into a great four year university

What made FIDM right for you? It has always been my dream to study and work in fashion, and I know that by going to this school I will learn everything needed to make my dream come true and be successful and have fun during the process.

Describe your entrance project? For my project I based it off the theme of City Chic. All the clothing articles shown in my book would be garments that I would want to be sold in my own store. You could see all of these outfits that I hand picked from my own closet being worn downtown in a city. I also really like being crafty and being creative so that’s why I put it into scrapbook form!

What are your career goals? After graduation I would like to pick up an internship in LA at a well-known fashion magazine. After interning I would like to work full-time as either a buyer for a store or as a fashion stylist of some sort.



Just Accepted Merchandise Marketing Student is a UC Irvine Alumna



Name: Marie Charisse 

Age: 24

Major: Merchandise Marketing Professional Designation Program

Start Date: Summer 2013

Previous College: UC Irvine graduate in 2010, where I studied Film and Media Studies with an emphasis in Screenwriting.

Admissions Advisor: Seung Kim

Tell us about yourself. I grew up acting and singing both for fun and professionally, and have experience in both performance and directing in my college years at UCI. Once of my passions has always been writing, and at UCI I eventually switched my major from Drama to Screenwriting in the film department. Since graduating, I’ve worked as a salesperson and then a buyer at a wholesale produce distribution company. I realized that with my newfound education in buying, I could perhaps expand on my truest love of all: fashion. 

What made FIDM right for you? Fashion has always been something that fascinated me, but I didn't know I could be involved in the fashion industry even if I couldn't draw. Once I did more research and learned that I could be a buyer or open my own boutique. It was then that I knew I needed to make my dreams a reality and pack my bags and move back to Southern California.

Tell us about your entrance project. My portfolio was a book I made with five looks put together from different images I found in magazines. I literally buried myself in about 50 different fashion magazines for weeks searching for the perfect items that I felt expressed the look I was trying to go for for my dream boutique, Ferrum (Latin for the word "sword"), and my boutique is all about blending girly looks with edgy ones to give women the ability to express their voice through fashion.

What are your career goals? By going to FIDM, I am hoping to make Ferrum more than just my entrance project portfolio -- I am hoping to make it a reality. I took multiple business courses at UC Irvine, and I gained incredible business knowledge in working in the produce industry for two years after graduating. Now, FIDM is in my life to give me the knowledge I need to run my own boutique and make my lifelong dream of owning a fabulous boutique my reality.



San Diego FIDM Speaker is Blogging as The Veteran Fashionista


FIDM Speaker and U.S. Navy veteran Jackie Thomas runs her own boutique public relations company and blogs as The Veteran Fashoinista, which is published in the Military Press. 

Why did you start your blog?

I've always  loved fashion! I was one of those people that subscribed to every fashion and glamour magazine as a teenager and cut out all the fashions and pasted them on my wall! But I started the blog when Justin Timberlake took the female marine to the Marine Corps Ball a few years ago. I'm a huge fan of his and was fascinated by what she wore. I was able to interview the marine and the designer of the dress for my first blog.

How do you enjoy being a FIDM Speaker? 

I'm thoroughly enjoying my time as a FIDM Speaker in the San Diego area! It has totally re-energized my passion for fashion!

Tell us a bit about your company Lauderdale Media.

Lauderdale Media is my boutique company that specializes in PR, event planning, celebrity outreach, etc. I've been very blessed to have worked with designers from Project Runway, Project Runway AllStars, The Fashion Show, and All On The Line, where I also was featured with my client.  I also produce fashion shows across the country and abroad.

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