FIDM

Feb

24
2014

Beauty Student's Internship Turns Into a Job at Josie Maran Cosmetics

Rachelle

Name: Rachelle Pons

Major: Beauty Industry Merchandising & Marketing 

Graduating: June 2014

Company: Josie Maran Cosmetics 

Job Title: Social Media/PR Assistant

How did your new job come about? I was at a trend show and was networking with Smashbox Cosmetics for an internship. The company was taking a while to contact me back and I'm a very impatient person, so I went to my Major Director and she gave me a contact at Josie Maran Cosmetics. I went into the interview and was offered an internship that day. Now, after nine months at the company, I am a Social Media/Public Relations Assistant and happier than ever. 

What are your responsibilities? Each day changes, but some staples of what I do are competitive analysis, answer interviews, work with bloggers/vloggers, keep the social media accounts updated, work with products, send outs, campaign ideas, and event planning, but the list goes on and on. 

What are you most excited about? Everything I do is exciting and a learning process. I think the most exciting thing I cannot wait for is when I graduate, I will be a full time Public Relations Coordinator. Working in the field I want and in the specific section I've always dreamed about is a dream and I have to thank to my mentor and boss, Taryn Aronson, who is also a graduate of FIDM. 

Feb

24
2014

Nearly 60 Fashion Fans Attend Saturday Intro to FIDM Class on Fashion Collection Development

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On Saturday, nearly 60 fashion fans gathered at FIDM's Los Angeles campus for a Saturday Intro to FIDM Class on Fashion Collection Development, taught by the Product Development Assistant Chair, Estel Hahn. The students, who ranged in age from one 8th grader and a handful of high school freshmen to working professionals with higher degrees, experienced what it's like to be a student at FIDM for the day.

Attendees traveled from all over California, including Carlsbad, Orange County, and Barstow, and out of state families came from Tucson and Las Vegas. Estel led students through an inspiration exercise in which students analyzed the classroom ceiling in room 319 and shared their design ideas and the elements of the ceiling that inspired each idea. She also covered how a fashion apparel line is developed and  how to choose colors, fabrics, and silhouettes around a defined theme. 

Here are some quotes from attendees:

"This was just what I was looking for!  I loved how we talked about the business side of things."

"I really enjoyed the instructor.  She was very smart and fun and kept my attention the whole time :)"

"Great information.  I am so excited by what I'm learning.  Inspiring!"

"I loved the workshop.  Very informative and gave a great feel for FIDM classroom environment." 

"I really enjoyed the campus.  It opened my eyes to a different world."  

Learn more about FIDM Events here.  

Feb

24
2014

Watch Highlights From a Special FIDM DesignLab at Westfield

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Last fall, Westfield Topanga and Westfield Valley Fair hosted Fashion DuJour, a fashion exhibit featuring Emmy-nominated costumes, a special FIDM Design Lab, and curated displays by fashion tastemakers. Five FIDM designers were invited to participate in a live draping event. The winner, Angela Avanesyan, received $2,500 and the chance to display her gowns at Westfield Valley Fair for an entire year. 

Watch a short video showcasing the Design Lab contest and hear industry notables talk about FIDM below:

 

Feb

21
2014

Just Accepted Merchandise Marketing Student Transferred From SFSU

 

Celia

Full Name: Celine Honig

Age: 18

Hometown: Yorba Linda, California

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Orange County, July 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan was very helpful by giving me and my family a thorough and informative tour of the Orange County campus and explained in detail the FIDM program and its curriculum. Susan was also instrumental in answering my questions about transferring credits, deadlines, and set up a tour of the LA campus for me and my family.

Tell us a bit about yourself. Fashion has always been my inspiration and hobby. From the age of three, I knew exactly what I did and didn’t want to wear, and I had a strong point of view about how fashion impacted me. When I’m not changing clothes, I love spending time with my dog Lola and taking her to the dog park.  

What are your proudest accomplishments so far? One is the work I completed as an Assistant Stylist during several photo shoots. I learned so much about the fashion industry and it was one of my first steps into the fashion world. I recently completed a semester at San Francisco State University.  Being away at college helped me to learn more about myself and become the person I am today.

What made FIDM right for you? I first toured FIDM at age 10, and fell in love with the school. I could easily see myself in the classes learning about fashion and enhancing my skills. FIDM is right for me because it will help me enter the fashion industry which has been my lifelong goal.

Describe your entrance project. I created a store including the demographics of my customers, the environment of my store, and a carefully chosen name. I created five separate looks that I would sell in my store based on the price point. My style is very modern and I like highlighting one piece in the outfit. I based all five of my looks on this theory.

What are your career goals? I aspire to become a buyer or CEO for a large company such as Nordstrom's or Bloomingdale's. I am very interested in the financial and psychological aspect of fashion so I hope to be working with both of those elements.

What do you expect to learn at FIDM? I expect to learn the foundation elements of fashion including, business, marketing, and trend forecasting. These are all subjects that will help me to obtain my goals!

Feb

19
2014

SF Students Design and Install Three Brooks Brothers Windows

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Students in Roy Kunkle's Design Installation course designed and installed three Brooks Brothers windows on campus during the Fall 2013 quarter. The windows featured Red Fleece for Men, Red Fleece for Women, and the new Black Fleece for Men and Women designed by Thom Browne. 

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The special project began with a tour of the new flagship store in Union Square and during the design process, the Visual Coordinators from the store visited FIDM SF to offer the students feedback.

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The final presentation of the windows took place at the end of the quarter and was attended by Store Manager Alonzo Williams, and his two Visual Coordinators, Michael Kaihe (a graduate of FIDM) and Brian Chan.

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Feb

13
2014

Study Says Typical College Students Most Regret Not Gaining More Work Experience While in School

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According to a story in The Atlantic, 50 percent of college students most regeret not gaining more work experience while in school. Twenty-nine percent of respondents also regret their choice of major. "What students really need is experience putting their knowledge to practical use while they're still in school," writes senior editor Eleanor Barkhorn. 

At FIDM, we strongly believe that internships and part-time work go hand-in-hand with classes taught by professionals who work in the industry. The dedicated Career Center Staff works with FIDM Students and Alumni one-on-one to ensure a targeted and efficient job search.

Of the eligible graduates actively seeking work, over 90% of graduates in all majors and programs found employment within six months of graduation. And FIDM Students and Graduates have access to a network of industry leaders, FIDM Faculty, and nearly 55,000 influential FIDM Alumni. 

Feb

12
2014

Try FIDM for a Day With Our Fashion Collection Development Class on February 22 in LA

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Have you ever wanted to know what it's like to be a student at FIDM? Our Saturday Intro to FIDM Classes are an invaluable opportunity to experience a class, taught by FIDM Instructors and Staff.

On February 22, 2014, from 10:00 a.m. to 1:00 p.m., FIDM is offering a Fashion Collection Development class at the Los Angeles campus that will give an introduction into how a fashion apparel line is developed and how to choose colors, fabrics, and silhouettes around a defined theme. 

RSVP required. Admission is $25.

Feb

10
2014

Join Us For a Fashion Club Workshop Event in Los Angeles on February 17

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You're invited to join us on Monday, February 17, 2014, from 10:00 a.m. to 4:00 p.m., for an exclusive Fashion Club Workshop Event featuring workshops on Fashion Shows, Trend Forecasting, and Fashion Club Meeting Ideas. You'll be able to meet FIDM Grads working at top brands like ModCloth, as well as former Fashion Club Presidents. Come with your Fashion Club or bring a friend! 

If you are not an Official FIDM Fashion Club, you can explore what it's like to start one at your high school, meet other students, and receive helpful tips on completing a successful Admissions Application by the priority deadline of March 15th. 

The event is free and lunch will be provided. Space is limited and will be reserved on a first come, first served basis. RSVP NOW

Feb

10
2014

The FIDM Library's Virtual Scavenger Hunt #FIDMfetch Launches Tomorrow

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Starting tomorrow, February 11, 2014, the FIDM Library launches #FIDMfetch, a virtual scavenger hunt utilizing Twitter and the Library catalog! Students will receive three clues per day, on Tuesdays and Thursdays, via the FIDM Library’s Twitter feed. Clues refer to a notable person within the courses of study at FIDM and also within the FIDM Library collection.

Students find the answers to the tweeted #FIDMfetch clues by using the Library catalog. The first correct answer tweeted wins a prize! Join the FIDM Library for an invigorating session of #FIDMfetch!

Feb

06
2014

FIDM Students Dress Up Pasadena Stores in 4th Annual Competition

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For the fourth year in a row, Pasadena Magazine has partnered with FIDM to hold a design contest for students to create merchandise displays for local retailers. Three teams of students from the Visual Communications program pitched their visions to sponsors for selection and a panel of professionals will pick the best display.

All three exhibits will be featured in the March/April issue of Pasadena Magazine and seen at Therapy, Vroman's, and Whole Foods during the first two weeks in March. 

Feb

06
2014

Recent Alumna Hired as Design Assistant at Nicole Hollis Interior Design

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Recent Interior Design Alumna Sophia Seiden interned with Nicole Hollis Interior Design during her last quarter at FIDM San Francisco. After interviewing with the principal designer at the end of November and receiving an offer in December, Sophia is thrilled to announce that she was hired as a Design Assistant.

"I'm so happy that FIDM offers students an extensive platform to find internships that result in actual jobs," says the December 2013 Grad. "I am in my second week of work and absolutely loving it. I'm excited that I'm getting the opportunity to work with both residential and hospitality design."

Feb

05
2014

The FIDM Library Launches Virtual Scavenger Hunt #FIDMfetch

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The FIDM Library is excited to announce the launch of #FIDMfetch, a virtual scavenger hunt utilizing Twitter and the Library catalog! Starting February 11, 2014, students will receive three clues per day, Tuesdays and Thursdays, via the FIDM Library’s Twitter feed. Clues refer to a notable person within the courses of study at FIDM and also within the FIDM Library collection.

Students find the answers to the tweeted #FIDMfetch clues by using the Library catalog. The first correct answer tweeted wins a prize! Join the FIDM Library for an invigorating session of #FIDMfetch!

Feb

04
2014

Just Accepted Merchandise Marketing Student Is UCSD Grad, Blogger & Entrepreneur

 

Tua

Full Name: Tuyaymya Osuna

Age: 23

Hometown: San Diego, CA

FIDM MajorMerchandise Marketing 

FIDM Campus and Start Date: Los Angeles, Spring 2014

Admissions Advisor: Jamie Westfall 

Tell us a bit about yourself. I recently graduated from the University of California, San Diego (UCSD) with a Bachelor's in Ethnic Studies and a double minor in Global Health and Communication. Currently, I'm a social media manager, contributing blogger, and stylist for Shimmer, a San Diego-based clothing company. I've been with them for over a year and it's been an amazing experience! I've had the opportunity to direct and style a few of their photo shoots. I'm also blogging for San Diego Style Bloggers and my personal blog.

On any given weekend you can find me exploring different restaurants. I love to eat, so I spend a lot of time looking for new places to experience. If I'm not dining out, I'm spending time working on my online boutique, White Tee Black Dress

What are your proudest accomplishments so far? This last year has been filled with many milestones for me. Graduating from UCSD, as well as my acceptance into FIDM have been important accomplishments so far. Launching my online boutique has also been a growing and fulfilling experience for me. 

What made FIDM right for you? I have a creative hands-on work approach and FIDM allows me to do that. Everything from the entrance portfolio to class presentations become unique opportunities to excel. FIDM challenges its students while nurturing and refining their own creativity and work ethic. Visiting the Los Angeles campus and seeing student work displayed throughout the hallways only made me realize how right it was for me.

Describe your entrance project. It was honestly the most fun I've had applying to a school! My entrance portfolio was an extension of my boutique. I provided five different black and white looks from casual to evening wear including some pieces from White Tee Black Dress. I also added in an extra page with swatches and designs I'm currently working on for my new collection. 

What are your career goals? It feels as though anything is possible right now! I'm continuously working towards improving and expanding White Tee Black Dress. There are so many things I would love to do as a career. Anything from merchandise marketing to styling to social media management are potential careers that I'm excited by and drawn to. 

What do you expect to learn at FIDM? I'm open to everything FIDM has to offer. I'm excited for the possibilities. 

Feb

03
2014

Just Accepted VisComm Student Has a Degree From Penn State

 

Victoria

Full Name: Victoria Hayes



Age: 22



Hometown: Downingtown, PA



FIDM Major: Visual Communications



FIDM Campus and Start Date: LA, Fall 2014



Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan is so awesome! From the first time I visited the OC campus, she was super friendly and encouraging. She helped me work through the entrance project process, since I was really unsure of what I wanted to do. She always seemed really confident in me, which made me feel more confident in myself! I also just love her purple glasses!

Tell us a bit about yourself. I graduated from Penn State with a degree in Psychology, which looking back seems so contradictory to the direction I’m taking my life in now. I currently serve with City Year, an educational non-profit, in a 6th grade classroom in Downtown L.A. and I absolutely love it! It’s like I’m living in an episode of Kids Say the Darndest Things!

Outside of my 60-hour workweek, I run an Etsy shop called Rummage LA selling vintage clothing. One of my biggest loves is “rummaging,” to make new things out of old, overlooked items. On any given weekend, you’ll either find me scouring racks at the thrift store, scrolling through Craigslist’s “free” section, or picking up rejected items off the side of the road. There’s such a weird sense of satisfaction in creating something amazing out of something no one else is able to see the beauty in. Especially when it’s free!



What are your proudest accomplishments so far? I was pretty excited when I was able to graduate from Penn State. Getting an offer to be a part City Year was another huge accomplishment, as well as a life-changing experience. Finally, being accepted to FIDM is a dream that I still can’t believe is really happening!



What made FIDM right for you? As I said before, I love creating new, beautiful pieces from old junk. At first, I wasn’t so sure this was a career-maker, but more of just a hobby. When I interviewed at FIDM, I expressed my concern to Mike Mirabella, and he told me that FIDM has the ability to take all of my hobbies and interests and help me make a lot of money doing them! Can’t get much more right than that! 



Describe your entrance project. I’m really into the contrast between natural and industrial. For my entrance project, I used bits and pieces from my grandmother’s toolbox and garage and combined them with things found in nature like twigs and various plants. From these materials, I built a minimalist store interior and window display filled with succulents and pictures of style essentials from my own closet. For my basic design project, I created a mason jar that coordinated with the look and feel of my shop design.

What are your career goals? Honestly, there are so many things I would love to do as a career, from styling to event planning to jewelry design, that it’s impossible for me to choose just one! I’m hoping that my experiences at FIDM will help me to hone my skills and narrow down my options! 


Jan

31
2014

Fashion Club Workshop at SD Campus Featured Alumna Whitney Francis

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Fashion fans recently gathered at the San Diego campus for FIDM's Fashion Club Workshop. Attendees learned about careers in the fashion industry and how to put on a fashion show at their high school. They also watched a live fashion show and met Alumna Whitney Francis, who has her own line and works as a stylist.

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Students learned about trend forecasting reports, shared ideas for their Fashion Clubs, and met current students who were former Fashion Club Presidents. Fun items including a $50 Forever 21 gift card and a 9 Heads fashion sketching book were given away as well. 

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Jan

21
2014

Just Accepted Beauty Student Does Special Effects Makeup and Is a Beauty Leader at Sephora Inside JCPenney

 

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Name: Sarah Munoz

Age: 24

Hometown: San Diego, California

FIDM Major: Beauty Industry Merchandising & Marketing

FIDM Campus and Start Date: San Diego, July 2014

Admissions Advisor: Jamie Westfall

How did your advisor help you with the process? Jamie was wonderful at providing all necessary information and details during my my application process, and she made me feel extremely comfortable and welcome from the beginning. When I first walked onto the San Diego campus I was completely blown away by how beautiful it was. Jamie was quick to offer me a personal tour and help me get acquainted with the campus.

It was so inspiring to see all the students' work and it lit a fire in me to show the creativity I had inside me and showcase my work. During my application process Jamie kept in regular contact with me and provided me with quick and detailed responses. Thanks to Jamie, I felt confident and ready to take on this new and exciting opportunity.

Tell us about yourself. As a San Diego native, I am in love with the outdoors. I love going to the beach and experiencing the natural beauty around me. Coronado is my favorite beach I could go there everyday and never grow tired of it. As a kid my grandma would take me there almost every day, and it holds great sentimental value to me as I am extremely close with my family. I have recently taken up hiking and am heavily into meditation.  

I love getting to play around with my artistic side and try to do special effects makeup whenever I can; there's nothing quite like getting to transform someone or something right before your eyes. My special effects makeup was even featured two years ago at Comic-Con San Diego in a Walking Dead promo!

What are your proudest accomplishments so far? The advances I have made in the Beauty Industry and getting to do what I love and living out my passion is something I would've never dreamed possible. Other accomplishments are graduating from Bellus Acadmey in Poway with an esthetics license and being offered an amazing opportunity to oversee my own cosmetics department and become a Beauty Leader at a Sephora inside JCPenney in San Diego.

I have gotten the chance to travel from Smashbox Studios in LA to Sephora inside JCPenney corporate offices in Dallas, Texas and have met with some of the most talented makeup artists from my favorite cosmetic brands. I absolutely adore and love my team, and I am so thankful to have the career I have.

What made FIDM right for you? FIDM has always stood out to me as being the best of the best for fashion education and development. After learning through a friend that FIDM offered a Beauty Industry Program I knew I had to dig deeper. After doing extensive research and reading student testimonials, I knew I just had to be part of this amazing school. FIDM is the right choice for me for so many reasons, from their top notch instructors, to the ever-evolving curriculum that stays ahead of trends, to the fantastic internships and brand partnerships, I fell in love from the start.

Simply put, FIDM stood out to me for putting students needs and education first. They let me know that they are here for me and want all students to excel in there specific field. It was very important to me to find a school that was just as passionate and driven in this field as I was, and FIDM is exactly that and so much more.

What are your career goals? I would love to become a buyer for a cosmetics company and get to take part in giving new brands or products a chance to showcase their work and allow all kinds of clients the freedom of discovering the latest innovations in the cosmetic field. I am always fascinated to go into a store and see all the new products and marketing behind it; with so many lines on the market it's interesting to see brands evolve and change. I would love the opportunity to see what the process is like and go toe-to-toe with some of the most innovative lines in the industry.

What do you expect to learn at FIDM? I have already learned so much, it's hard to imagine what could possibly come next! I expect to learn more of the business and technical side of the beauty industry, and work alongside some of the top instructors who have helped shape some fantastic marketing and merchandising campaigns. I cannot wait to see what this new and exciting chapter has in store for me and I plan to take this experience and run with it, making every moment count. 

Jan

16
2014

Francisco Flores Wins GUESS + FIDM Design Contest and $5,000 From The GUESS Foundation

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By Susana Cualler and Veronica Whipple

Congratulations to FIDM Student Francisco Flores for the hard work and perseverance that ultimately led him to winning the GUESS + FIDM Design Contest! The collaboration between FIDM and GUESS?, Inc. was launched at the beginning of the Fall 2013 quarter with 20 semifinalists from an Advanced Fashion Design class at FIDM. It was then narrowed down to five lucky finalists chosen by GUESS?, Inc. These students were given the opportunity to present their designs at GUESS headquarters.

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After two months of dedication, the five finalists presented their final garments to the GUESS?, Inc. panel and Francisco Flores was chosen to have his design -- a coated denim jacket and side-tie denim shorts -- featured and sold at GUESS.com in the Spring of 2015. As the winner, Francisco receives a $5,000 scholarship from the GUESS Foundation and the honor of being named the GUESS + FIDM Design Contest winner. Congratulations, Francisco! 

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Jan

16
2014

Current Product Development Student Featured in Action Sports Magazine BL!SSS

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Merchandise Product Development Student Jonathan Teller, who is one of the founders of Refl3ct clothing, is featured in the January issue of the action sports magazine BL!SSS. The southern California-based menswear company counts pro surfers Conor Mckenna, Charlie Hawthorne, and Dana Tuttle as team riders. 

Jan

16
2014

Under the Gunn, Filmed at FIDM, Premieres Tonight at 9/8c on Lifetime

 

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The new fashion competition show Under the Gunn, filmed at FIDM's Los Angeles campus, premieres tonight at 9/8c on Lifetime. Project Runway's Tim Gunn, also on FIDM's Advisory Board, will oversee the work of three Project Runway alums: Mondo Guerra, Anya Ayoung-Chee, and FIDM Instructor and Graduate Nick Verreos as they mentor 15 up-and-coming designers. Judges include celebrity stylist Jen Rade, designer Rachel Roy, and fashion editor Zanna Roberts Rassi. 

Jan

13
2014

FIDM Students Take 2nd Place in NRF Foundation's Student Challenge Scholarship Competition

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As one of three teams of finalists, a group of FIDM Students recently receieved a stipend to travel to New York City to compete in the final round of NRF Foundation's Student Challenge and attend Retail's BIG Show. The FIDM team, who placed 2nd in the competition, will receive a $1,000 scholarship for each team member. 

Watch the short clip below to hear directly from FIDM's team:

 

Jan

08
2014

Just Accepted Product Development Student Runs Her Own Vintage Clothing Etsy Shop

 

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Full Name: Emily Elizabeth Hedrick

Age: 17

Hometown: Yorba Linda, California

Current year in school: Senior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, July

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. I run my own online vintage clothing Etsy business called Starcrossed Vintage. I love thrifting, which was a part of my inspiration to start the business. A huge passion of mine is fashion and film photography. I also love going to concerts, small local shows, and exploring southern California with my friends. I've been playing guitar since I was around eight years old, and over the years I learned to play bass and ukulele. I feel so lucky to have been raised in such a creative and supportive family.

What are your proudest accomplishments so far? My most recent proud accomplishment was definitely getting accepted into FIDM as it has been my dream school since my sophomore year, and I was extremely happy to accomplish my goal of being accepted! My other proudest accomplishment is probably opening my vintage Etsy business.  I just love how it started out as an idea, and I took the initiative to bring it to life. Last year my business was featured in an awesome magazine called Local Wolves, which I was also really proud of!

What made FIDM right for you? The location and the opportunities given at the school made the college right for me. I was born and raised in California so I love that I get to live in my favorite city, but still not be too far from my family. Other than that, I can't wait to attend FIDM for the amazing internship opportunities, the networking, and most of all being surrounded by people with the same passion as me in my favorite city!

Describe your entrance project. For the Merchandise Product Development entrance project, I had to select five related garments from a magazine or on the internet, and modify them to target a certain customer. I chose five dresses from the Free People brand, and redesigned the dresses for a more affordable look. I decided to name my brand Ivy & Gold, after one of my favorite songs by the band Bombay Bicycle Club. I was really proud of my outcome and was so excited to show my project to the admissions advisors!

What are your career goals? I'm really interested in brand management, social media marketing, fashion journalism, and fashion photography. I'd like to keep my options open at FIDM and experiment in different fashion careers to see what career I like the best.  

What do you expect to learn at FIDM? I expect to learn the behind the scenes of product development, how to market to a certain group of customers, how to be a professional in the fashion industry, time management, and how to network.

Your Mom is a graduate of FIDM. Did she inspire you to attend? My mom has always been an extremely creative woman, and has inspired my sister and I to work hard and be creative since we were born. I grew up seeing my mom sell vintage clothes on eBay, and she also runs a vintage Etsy business herself. When I first started showing interest in fashion, my mom suggested the idea of going to FIDM and getting a job in the fashion industry and I fell in love.  

My mom has definitely inspired me to go to FIDM. It has really helped me having a mom as a VisComm Alumni, because she has already taught me a lot about the fashion industry through stories of her own experiences. She has taught me how important networking and marketing is, has told me all about the reality of the fashion industry, and gives me tips on how to become successful in the fashion industry. I am so thankful to have such a creative, supportive, and insightful Mom, and I definitely would not be where I am today without all of her support and love.

Jan

06
2014

Meet GUESS + FIDM Design Contest Finalist Ji Yeon Lee

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Written By FIDM Students Emma Dermody, Alex Yates, Bonita Chen, Nisha Mirani, and Emerald Lee
 
Do you remember the moment that you knew you wanted to come to FIDM? Ji Yeon Lee does. She is an international student from Korea and three years ago, while on vacation visiting her sister, she realized that he world was a big place, and wanted to make her impact on it. Drawn to the West Coast because of its relaxed vibe, she found herself at FIDM as a Fashion Design Student.

Now, in the second year of her education, Ji is one of five finalists in the GUESS + FIDM Design Contest and is competing to have her design produced and sold via the Guess website come spring 2015. Inspired by iridescent and holographic patterns and fabrics, her designs stand out with their unique combination of masculine and feminine styles.

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When asked about her design process, she said that she doesn’t put restrictions on her designs because “if a designer has restrictions the creativity would not come out.” She wants to be known for making “beautiful and creative” clothing for women and thinks a woman's style should be “fun and creative,” which is apparent in her design aesthetic.

If her design is chosen she plans to give the prize money to her parents who she credits for always being devoted and supportive. She hopes to make her parents proud and achieve her dreams of being a designer here in the United States. Be sure to check in with the FIDM blog for more information on your favorite finalists. Good luck designers!

Jan

06
2014

FIDM Student Is Finalist for $25,000 NRF Scholarship

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The National Retail Federation created the Next Generation scholarship this year to recognize outstanding students who are pursuing retail careers at NRF partner schools. FIDM Student Elizabeth Poteracki is one of five finalists for the scholarship program, which will offer $25,000 to the winner and four $10,000 scholarships to the remaining finalists.

All of the finalists will travel to New York for Retail's BIG Show this month, where they will interview with a panel of retail executives to determine the winner. The recipients will be honored during the Retail Industry Awards luncheon on January 13. Other FIDM Students like Patrick Lee, who recently was the winner of the NRF Holiday Design Contest, will also be in attendance. The BIG Show gives students the chane to hear from CEOs from visionary companies such as Birchbox, Macy's, Inc., and Urban Outfitters, among others.

Jan

06
2014

To Prep For the Modeling World Tyra Banks Visited FIDM's Library

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Tyra Banks recently penned an essay for the Chicago Tribune where she spoke about becoming a high fashion model while still a Los Angeles teen. A French modeling agent who was scouting for Paris Fashion Week discovered Tyra, who quickly booked 25 shows and became a supermodel. Prior to leaving for Paris, the America's Next Top Model host visited the FIDM Library to brush up on all things fashion at the age 17. She writes,

"So I went to the Fashion Institute of Design and Merchandising library in downtown Los Angeles. I asked the librarian for every French fashion magazine she could dig up. Once she realized my goal, over the course of two weeks, she sat me down and showed me the right way to look at the photos to determine the aesthetic of each designer. She also dug up tapes from every major designer that had presented their lines in Paris the previous year. She taught me to focus not just on the style of the clothing, but also the ways each designer differentiated through the use of hair and makeup.

As I watched, I noticed the same models appearing over and over again; each had a signature walk (though they didn’t call it that back then). Some walked aggressively. Others were on their tippy toes, like princesses. Determined to figure out my own way of doing things, I designed my walk alongside the world’s most helpful librarian, right there in the middle of the FIDM library."

Dec

18
2013

South Korea Native Is One of Five Finalists in the GUESS + FIDM Design Contest

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Written by FIDM Students Maggie Heberle, Ryan Lynch, Caroline Persohn, Annie Dooner, and Camille Kern

As the final weeks of the GUESS + FIDM Design Contest come to a close, we begin to dive more into the personal lives of the final contestants. Three years ago, Jung Eun Lee moved 6,000 miles in pursuit of a dream: to become a morally upright and influential fashion designer. Born and raised in South Korea, 25 year-old Lee, a second year Fashion Design student at FIDM, was already a loyal brand ambassador for the iconic all-American Guess brand. When given the task of reinventing the Guess image, Lee drew inspiration from the brand roots.

“To me, Guess has always been a fashion icon in a young, sexy, and beautiful aspect,” she says. Her approach was to make a woman feel sexy and beautiful with pieces that could be integrated into her eclectic wardrobe. She created four designs, including a denim jacket, denim skinny pants, a chambray shirt, and a denim bustier. She aimed to make the design as practical as possible to appease the "Guess Girl" and focused more on silhouettes and linings, which emphasized more on trims and details.

This creatively demanding competition will consume most of her time, but thankfully for Lee, she is supported by friends and family who support her every step of the journey. “I am blessed to have my family and friends who can help me with emotional support and even giving me a hand while trying to juggle all these things in my life,” she explains. Lee plans to attend a university upon graduation to attain her bachelor’s degree. She hopes to use this competition as a stepping stone to jumpstart a fruitful career in the fashion industry. “Above all, this experience will be memorable throughout my career," she adds. 

Dec

17
2013

Guess Contest Finalist David Wang Puts the "Boyfriend" Back in Denim

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David Wang Puts the Boyfriend Back in Denim

By FIDM Students Mariah Massey, Claire Eberle, Teagan Sanchez, and Bibianna Pina

FIDM Student David Wang recently entered the GUESS + FIDM Design Contest where he made the final five. Wang’s “Boyfriend” design floored the judges with his storyboard, energy, design aesthetics, and vision. David created a story around the “all-American” blonde bombshell who is transfixed by a clean-cut mystery man.

He will compete against four other students in the GUESS + FIDM Design Contest in hopes of winning a major prize that, just years before, he could only dream of. With not much more than a dream, Wang moved to Los Angeles from Taiwan in 2010, to pursue Fashion Design here at FIDM. What he thought was merely a last-minute school project unexpectedly became the opportunity of a lifetime. If David is lucky enough to bring home a win, his ultimate dream of opening up a design house could become reality.

Dec

16
2013

Entrepreneurship Class Takes Field Trip to Rickshaw Bags in SF

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Instructor Mychelle Fitzgerald's Entrepreneurship class recently took a field trip to visit Rickshaw Bags in San Francisco. Mark Dwight, the CEO and Founder of the company, gave students a tour of his factory and chatted about how to manufacture in the U.S. while still turning a profit. "The students asked lots of questions and learned what it takes to start a new business," said Mychelle. "He has a great success story." 

Dec

09
2013

These Families Needed Santa's Helpers. Find Out How FIDM's Scholarship Store Got Involved.

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On Sunday, a team from FIDM's Scholarship Store helped out at the annual Sheriff's Department 999 For Kids charity event.

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The Scholarship Store donates toys, clothing, and accessories to help families in need and act as Santa's helpers at the event, giving the merchandise away. 

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999 For Kids was created in 1985, through a joint effort of the L.A. County Sheriff's Department and the County's Department of Children and Family Services. The organization aids physically and mentally challenged children who are victims of the most severe cases of child abuse, neglect, and family violence. 

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Dec

09
2013

What's Happening at FIDM This Month and Beyond. (P.S. You're Invited!)

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You are invited to attend one of FIDM's many events held on and around our four California campuses. 

Saturday Classes & Workshops: Learn from the experts about everything from retail trends and branding to financial aid strategies. Up next, on Saturday, December 14th, there's a free Visual Communications workshop at the San Diego campus, followed by a Pattern Drafting & Contemporary Trends Workshop on the 21st. 

Sew Like a Designer Workshop: Learn basic sewing with a professional twist and make a garment in one day. This event is happening at the Los Angeles, Orange County, and San Diego campuses in December, January, and April. 

Educator Luncheons: Tour one of our California campuses and learn about new programs and curriculum updates. The next one is on Friday, December 6th (for Orange County and San Francisco) and December 13th (for Los Angeles and San Diego). 

DEBUT Runway Show: Prospective and Just Accepted Students should save the date for FIDM's annual fashion gala featuring designs by our talented graduating students on March 20th. 

Go Shopping with FIDM at Cal Mart: Learn about trends and how to shop for them on our field trips to the world-famous Cal Mart Center showrooms located in Los Angeles' Fashion District.

FIDM Open House: In 2014, attend one of FIDM's Open House events to experience what the college is all about. 

You can keep up with all of FIDM's Events here

Dec

09
2013

Behind the Loom at FIDM's Saturday Knitwear Design Workshop

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As part of FIDM's Saturday Classes & Workshops, potential students can experience topical industry classes taught by the college's instructors and staff. The knitting room was filled for Saturday's Intro to FIDM Class: Knitwear Design, Intro to Machine Knitting hands-on workshop.

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Each student had the chance to sit behind a loom and learn about machine knitting and heard a lecture that discussed knitwear and fashion design. The event concluded with a Stoll demonstration. 

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Nov

26
2013

Publicist for George Clooney and Robert DeNiro Speaks to FIDM LA Class

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Zach Rosenfield, a publicist at Stan Rosenfield & Associates, works with A-list stars such as George Clooney and Robert DeNiro. He was recently on campus as a guest speaker for FIDM's Promotion in the Merchandising Environment class. Zach chatted about public relations, crafting a message, and answered questions from students.

Nov

26
2013

GUESS + FIDM Design Contest Semi-Finalists Are Chosen

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The GUESS + FIDM Design Contest that we told you about in October now has five semi-finalists who are vying fo ra $5,000 cash prize and chance to have the winning design produced and sold by the  brand.

FIDM Instructor Brianna Wilson's Social Media class will be promoting the semi-finalists and their designs for the next five weeks through all FIDM social media platforms. Be on the lookout for blog and Facebook posts, Tweets, and Instagrams and see who wins this exciting contest!

Nov

19
2013

Just Accepted Graphic Design Student Has a Degree in Sociology From UC Irvine

 

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Full Name: Stephanie Kim

Age: 22

Hometown: Irvine, CA

FIDM Major: Graphic Design

FIDM Campus and Start Date: LA, January 2014

Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I graduated from UC Irvine in 2012, with a degree in Sociology, but I definitely found a passion for using my creative abilities in a working environment since graduating school. One of the biggest things I'd love to check off my bucket list is traveling the world. Traveling is definitely a great passion of mine, so working somewhere in Europe for a bit would be a dream (though nothing can replace SoCal in my heart). I'm a huge fan of outdoor activities and going to a good happy hour with friends.

What are your proudest accomplishments so far? Making the decision to study abroad in Paris. It changed my life and made me the person I am today.

What made FIDM right for you? Everything FIDM had to offer appealed to me. From small sized classes to all the attention and assistance I got from my wonderful advisor and to the present opportunities to expand my network in the Fashion and Entertainment industry, I knew FIDM was the perfect choice.

Describe your entrance project. I created a concept for an imaginary store, including customers I wanted to target, the vision I wanted to create within my store, a slogan, etc. From there, I had to create a magazine ad, a catalog cover, and a design to be printed on my store's shopping bag. I love all things with a modern rustic flavor, so I used inspiration from weddings blogs in terms of decor and color scheme to help me with my project.

What are your career goals? The dream is to be able to go into either branding or advertising/marketing to create fashion campaigns. I want to be able to do what I love and utilize my skills into a successful career.

What do you expect to learn at FIDM? I expect to learn the necessary skills it takes to translate a vision I see in my head onto a computer.  

Nov

12
2013

FIDM Alumni Association Hosts Stylist Panel in L.A.

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FIDM Alumni and their guests were recently treated to an Alumni Association-sponsored Stylist Panel, featuring celebrity stylists (pictured from left to right) Jonathan Colombini, Warren Alfie Baker (X Factor, The Taste), and FIDM Graduates Lindsay Albanese (InStyle, Today Show, Good Day LA) and Daniel Musto (Fashion Star, Kris Jenner Show).

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The panel discussed how they got their respective starts in the industry and answered questions from the audience. The event was held at the New Mart in Los Angeles.

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Nov

12
2013

Attend Career Stardom Panel With Nick Verreos at FIDM LA Open House on Saturday

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On Saturday, November 16, 2013, from 11:00 a.m. to 1:00 p.m., you're invited to meet FIDM Grad, Instructor, and Designer Nick Verreos. The Project Runway star will host the Career Stardom panel twice, at 11:30 a.m. and 12:15 p.m., talking to experts who will share success stories and advice from their educational and career experiences.

While on campus, you can learn about career paths, tour FIDM's state-of-the-art library, view student work, and explore housing options. FIDM's Open House is free to the publilc.

Make your reservation now.

Nov

12
2013

Meet Celeb Stylist Daniel Musto at FIDM Orange County's Open House on Saturday

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On Saturday, from 11:00 a.m. to 1:00 p.m., meet celebrity stylist, fashion expert, and FIDM Grad Daniel Musto (NBC's Fashion Star, Extra!, and Kris Jenner Show) and seven multi-industry experts from companies such as St. John Knits and 7 for All Mankind at FIDM Orange County's Open House.

Daniel will be on hand for a Q&A presentation where he'll chat about his experiences in the industry and what it takes to be a successful fashion stylist. While on campus, you can also view two fashion exhibitions: Innovative Materials and Gatsby's Women: Fashionable Ideals of the 1920s.

Orange County's Open House is free to the public. Make your reservation now.

Nov

04
2013

Live FIDM Design Lab Competition Held at Westfield Valley Fair in San Jose

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Westfield Valley Fair celebrated its relaunch on November 1 with Fashion DuJour, an exclusive event in partnership with DuJour magazine, FIDM, and United American Costume Company. More than 500 Bay Area tastemakers and style aficianados, including Randi Zuckerberg, Marie Claire senior fashion editor Zanna Roberts Rossi, and Rumi Neely, were on hand for the event.

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A live FIDM Design Lab competition showcased five designers -- current students and graduates -- as they draped a red carpet gown. The winner, FIDM Alumna Angela Avanesyan (pictured in top photo, middle), will receive a $2,500 cash prize and opportunity to display her collection in Westfield Valley Fair's luxury wing for an entire year.

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Nov

04
2013

SF VisComm Students Create Candy-Themed Table For DIFFA SF's Dining By Design

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FIDM Students recently created a candy-themed table for DIFFA (Design Industries Foundation Fighting AIDS) Dining By Design event in San Francisco. What began as a project in Roy Kunkle's Design Installation class during Summer quarter at FIDM SF continued during the break, and installation of the space took place last week by a team of volunteers.

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Pictured left to right: Deena Hashem, Chelsea Diaz, and Katrina Tagle.

Nov

04
2013

Just Accepted Digital Media Student Is a YouTube Sensation

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Full Name: Lauren Mullally

Age: 20

Hometown: Foxboro, MA

FIDM Major: Digital Media

FIDM Campus and Start Date: July 2014, Los Angeles

Admissions Advisor: Laura Gorham

Tell us a bit about yourself. Up until a few years ago, my only true passion was cheerleading. When I started college I decided that I would leave cheerleading behind and search for new interests and passions. It was at this time that I found my passion for video editing and everything beauty and fashion related through creating my YouTube channel, laurensvanityy.

Since creating my YouTube channel, it has become a passion that takes over a good portion of my life. If I am not filming, I am either editing future videos, thinking of new video ideas, or answering comments on my videos or other social networks.

What are your proudest accomplishments so far? My proudest accomplishment so far would have to be starting my YouTube channel and becoming a StyleHaul partner. My channel has been able to give me so many opportunities to travel to new places, meet new people, experiment with new products, and many other opportunities that I wouldn't have had otherwise.

What made FIDM right for you? I knew FIDM was the right school for me the second I stepped onto the campus. The atmosphere and the class sizes made FIDM really stand out to me. Also, the program that FIDM offers for Digital Media has the best curriculum I found, which made the decision to become a student at FIDM very easy!

Describe your entrance project. I created a video that ultimately just described who I was as a person, how I got to the place I am today, and why FIDM was the school I wanted to transfer to. I put a lot of myself into the video and by doing so actually learned more about myself and who I really was.

What are your future goals? To graduate FIDM with my Digital Media degree as well as my Bachelor of Science degree.

What do you expect to learn at FIDM? I expect to gain more knowledge and experience within the Digital Media field. I hope to be able to explore programs and editing software that I have never used before. Most of all, I expect to learn more about myself and how I fit into FIDM and my major.

Watch Lauren's Admissions video here.

Oct

28
2013

SD Campus Hosts Costume Illustrator Panel Event and Exhibit

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The San Diego campus recently hosted an exciting panel event with renowned costume illustrators Phillip Boutte Jr. (Hunger Games: Catching Fire and Mockingjay, Inception, Star Trek), Keith Christensen (Man of Steel, Batman vs. Superman, Thor II), and Christian Cordella (Captain America: The Winter Soldier, 300: Rise of an Empire). The talented trio discussed their careers, creative process, and film projects.

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FIDM Students were invited to wear an originally designed costume from a select list of films for a chance to win a prize. A Hunger Games: Catching Fire-inspired art exhibit was also displayed.


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Oct

23
2013

FIDM Students Participate in The National Retail Federation's Holiday Card Contest

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The 10 finalists for the National Retail Federation Holiday Card Design Contest include the work of four FIDM Students: Merchandise Product Development major Isaac Bevere (three designs) and Graphic Design Students Eileen Gano (two designs), Sara Berkes, and Patrick Lee (design pictured above). More than 130 designs were entered.

Facebook users may vote for up to three times per day through November 1, 2013. The top three winners chosen will receive $1,000 and a trip to New York to attend NRF's Big Show in January. In addition, their name, photo, and college name will be on the back of the card, which will be sent to over 10,000 NRF members worldwide. 

Vote for your favorite design at NRF on Campus' Facebook Page.

Oct

22
2013

GUESS + FIDM Design Contest Announced in Women's Wear Daily

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Women's Wear Daily has the scoop on the GUESS + FIDM Design Contest that's open to students participating in the college's Creative Design Analysis and Portfolio Preparation and Presentation classes. FIDM Students are tasked with creating and producing "a salable denim-based look for the GUESS brand."

FIDM Instructors will select the top 20 entries, which will be judged by GUESS executives. The winner, who will be announced in January, will receive a $5,000 cash prize and chance to have the winning design produced and sold.

Image via GUESS

Oct

21
2013

Project Runway's Bradon McDonald Featured at Phoenix Fashion Week

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FIDM recently partnered with Phoenix Fashion Week, where DEBUT Graduate and Project Runway finalist Bradon McDonald and Apparel Industry Management Alumna Julie Cruz, of Shawl Dawls, showed designs.

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Bradon, pictured above taking a bow, visited FIDM's booth to meet and greet students, sign autographs, and take pictures with fans.

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Oct

17
2013

Just Accepted Interior Design Student Pursuing Her Longtime Dream of Being an Interior Designer

 

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Full Name: Sarah Cleopatra Wilson



Age: 38



Hometown: Redlands, CA



FIDM Major: Interior Design



FIDM Campus and Start Date: LA, Jan 2014



Admissions Advisor: Shirley McDonald

Tell us a bit about yourself. I’ve had the goal of becoming an Interior Designer for over 15 years, growing up in a family where my mother does upholstery and is a seamstress really instilled a love for design in me. I enjoy being creative, whether that is expressed through my love of sewing, design, or creating the perfect outfit for an occasion. Reading is also one of my passions. Give me a good book and I can drown myself in the story for hours at a time. Sci-fi and mysteries are at the top of my genre choices.
 
One of my special interest is in the arena of furniture design. I enjoy conceptualizing and even building a custom piece of furniture that exactly meets a need. Whether it’s a shelving unit for added storage, a sofa that can double as storage or a guest bed, I just love coming up with a beautiful piece of furniture to match the need.  


What are your proudest accomplishments so far? There is nothing I’ve put my mind to that I haven’t done, I’ve completed my bachelor's after having my son and a masters while working full-time, but my proudest accomplishment so far is deciding to pursue my passion in the field of Interior Design and getting accepted to FIDM to make it a reality.

What made FIDM right for you? I already have a degree, so the Professional Designation program helps me just take the classes I need and nothing extra. I like the idea of having instructors who are working in their current field, because it will help to keep the information being taught current so that my learning is fresh and applicable to the work world that I’ll be graduating into. Additionally, I like having a small class size because it allows for good professor, student interaction.
 
What are your career goals? Upon graduating from FIDM I plan to open my own business to serve a residential customer. I would love to help others create pleasant, organized spaces in their homes. I will also relish guiding the client through the creative process. I would also enjoy purchasing homes, enhancing the home through renovation and design, staging, and then placing the home back on the market.


What do you expect to learn at FIDM? I expect to learn the skills and techniques that will help me to successful execute my passion.

Oct

17
2013

Red Carpet Gowns From FIDM Designers On View at Fashion Dujour Exhibition

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Westfield Topanga's Luxury Court is home to Fashion Dujour, a five-day event and exhibition featuring a special FIDM Design Lab, Emmy-nominated costumes (Mad Men, Downton Abbey, and Boardwalk Empire), and curated displays by fashion tastemakers.

Held Friday, October 18 through Tuesday, October 22, five emerging fashion designers from FIDM were invited to participate in a Design Lab contest, creating glamorous, draped gowns in only 90 minutes. A panel of judges will award a winner $2,500.

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Oct

16
2013

Blue Jeans Go Green SD Campus Kick-Off Party With 91X

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FIDM's San Diego campus recently hosted a Blue Jeans Go Green kickoff party to help communities in need by providing housing insulation made from recycled denim. Carlos Montoya from the local radio station 91X played music and handed out tickets to upcoming concerts and Halloween events in the area. "Our students really enjoyed the event and we completely filled a recycling bin with denim!" reports Susan Spencer.

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Oct

15
2013

Just Accepted Seventeen-Year-Old Student Runs Her Own Online Store

 

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Full Name: Jasmine Harris

Age: 17

Hometown: Murrieta, CA

FIDM Major: Merchandise Marketing

FIDM Campus and Start Date: Los Angeles -  January 2014

Admissions Advisor: Seung Kim

Tell us a bit about yourself. I am a fashion and all things beauty-related addict. I am a lipstick junkie, a nail connoisseur, and of course, a shopaholic. In my free time, I enjoy sewing, being creative, and occasionally singing off-key. I love to recreate "vintage" finds and turn them into something super cute! I love learning about different cultures and styles all around the world!

What are your proudest accomplishments so far? My proudest accomplishments in my life so far would have to be owning my own online clothing store, Snazzy Jazzys. I customize shorts, high-waisted and regular, along with some of my original creations! I have actually sold my products internationally in places from London all the way to Abu Dhabi. The fact that people from other countries even want to buy my products make me feel so proud. I have over 5,000 views on my site and I'm in love with creating things for people and putting a smile on their face!

What made FIDM right for you? My fashion teacher in high school, Mrs. Mueller, was such a big inspiration and had such an upbeat and energetic spirit. We always had people from FIDM come in and speak to us about the school. My junior year of high school, I made my first visit to the campus at Open House and I fell more in love and knew that this was what I wanted 100%.

From the pink floors to all the creativity around the campus, it was a dream. I was in love and I didn't want to go to any other school! I love all of my past fashion teachers (Mrs. Mueller and Ms. Vina) and I wouldn't have been able to accomplish this dream of mine of getting accepted without them! FIDM is such an unique school that has so much to offer for others like me who are so enthralled with this industry. I've always told myself that I didn't want a job -- I want a career.

Describe your entrance project. My entrance project was a portfolio filled with five fabulous outfits following the trends of fall and the upcoming winter. My store's name was Snazzy Styles, inspired by my actual online store, Snazzy Jazzys. I described the typical customer that would shop at my store and the prices of my merchandise. I was extremely inspired by the seasons trends and for whats to come.

What are your career goals? I would love to work as a store manager, stylist, or buyer. All of these jobs are super exciting and I would love to experience each and every one. I would love to travel to find the new up and coming trends in fashion. My life-long goal is to own my own store/boutique and branch out to multiple cities and I want to be noticed for my cute styles and affordable prices. I would also love to develop my own line of designs and sell them in my stores around the world! I can't wait to make my dreams become a reality.

What do you expect to learn at FIDM? I absolutely love the fact that the teachers have actually had experience in the industry and know exactly how everything works. I can't wait to learn what they have to teach and I can't wait to learn from others around me. FIDM has all the great resources and networking possibilities for students in the fashion industry and I can't wait to be part of it. I am extremely honored and blessed to be accepted!

Oct

14
2013

FIDM Library's Textile & Materials Department Quarterly Newsletter

TMEach quarter, the Textile & Materials department of the FIDM Library publishes a newsletter highlighting the latest news from the Textile and Materials world. For Fall 2013, more apparel companies and designers are focusing on responsible sourcing and low-impact manufacturing. A key eco-fiber is hemp, which is useful for its strength, durability, and fast growth.

Oct

02
2013

FIDM Fashion Design Alumni Reimagine Levi's Jeans For Grand Reopening

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Six FIDM Fashion Design Alumni were invited by Macy’s Beverly Center to decorate Levi’s jeans in celebration of the store’s Grand Reopening Celebration Saturday, September 28. The designs will be on display through Sunday, October 6. 

Each designer was given a $30 budget, a pair of jeans, and the freedom to transform the denim in any way they pleased, with the exception of altering the length or removing the Levi’s patch.

The participating designer alumni shared their inspirations: 

Angela Avanesyan, Advanced Fashion Design Alumna 
"I was inspired by solar transitions from day to night, and I emphasized these variations of darkness and illumination through the use of ombré painting and dyes. Reflected light is depicted with the use of embellishments to create edge and elegance to an otherwise casual item of clothing."

Alejandro Gomez Ortega, Advanced Fashion Design Alumnus
"These jeans were created for the edgy, Los Angeles glam girl. I was inspired by runway fashions from the European couture houses and the funky, urban Los Angeles street style."

Paul Hernandez, Advanced Fashion Design Alumnus
"A design inspired by the punk culture. Denim jeans are the classic staple we all have in our wardrobe and I gave them an extra edge by piercing over 5,000 steel nails through the denim. The fabric is treated to create a faux leather feel. These reimagined jeans are a perfect addition to a rebellious wardrobe."

Heathyr Lawrence, Advanced Fashion Design Alumna
"My Levi’s are kitten-inspired with a punk flair—a mantrap for sure! These jeans are for the outgoing party girl who loves to be the center of attention in any crowd."

Clay Sadler, Advanced Fashion Design Alumnus
"My inspiration comes from a handpainted, floral silk fabric. I have appliqued silk onto Levi's jeans and then embellished the flower with colored stones and ostrich plumes."

Jade Thompson, Fashion Design Alumna
"Modern working artists have consistently inspired my work when designing. I admire the cohesion between classic techniques, decoupaged with graphic modernity. This stylistic, painted concept maintains comfortable wearability for work or play, which I feel are both necessary halves to creative stimulation."

For participation, each designer is receiving a Macy’s gift card.

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