Fashion

Nov

24
2014

Fashion Incubator SF Accepting Applications

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The deadline for the 2015 design mentorship program at Fashion Incubator at San Francisco (FiSF) at Macy's Union Square is Friday, December 19, 2014. The program is open to fashion designers with at least one year of business in the S.F. area. The program provides work space, one-on-one mentoring, and core classes for emerging designers.

Nov

21
2014

Just Accepted Fashion Design Student Hails From Dubai, UAE

 

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Name: Rima Varghese

Age: 17

Hometown: Dubai, UAE

FIDM Major: Fashion Design

Campus and Start Date: Los Angeles, Fall 2015

Admissions Advisor: Alissa Dixon

How did your advisor help with the process? Alissa was key to my acceptance to FIDM. She spent hours going over my hundreds of emails, answering every question I could come up with and poring over every detail of my application. She was also a huge source of confidence during my application process. FIDM was my dream school but after meeting Alissa I knew this was exactly what I wanted. She was honestly one of the most helpful and supportive people I had met and I owe her a lot.

Tell us a bit about yourself. Growing up in Dubai I was always surrounded by people and cultures from around the world which has been a source of inspiration for me throughout my life. I've also spent a lot of time traveling with my family in Europe, South Africa, Australia, and South East Asia. I also spent a lot of my childhood learning competitive equestrian related sports which was sparked by my love of horses and my innate country girl nature.

As I got older, music became a part of my life and I would take any opportunity to showcase it. I also actively spend any of my free time fighting for animal rights and their protection because even they deserve a voice. One of my biggest inspirations in life would be my mother who is one the most hardworking women I know. She has dedicated her life to my brother and myself and I would like to believe that I got my determination and hard-work ethic from her. Another one of my inspirations would be my dad, who through the the life he lived taught me the importance of compassion and love. To this day I've never met anyone who can live up to the legacy he left behind and it makes me strive towards being someone like him.

What made FIDM right for you? FIDM has a curriculum that I knew would keep me challenged every day and would make me the best designer I could be. Also, all the internships available to students really builds up your contacts and experience which is essential for my career post-graduation. I know that FIDM will get me where I need and give me the future I want.

Describe your entrance project. My entrance project consisted of 5 figures -male and female- in outfits created solely by me, based on the 1980's. I had chosen the 1980's because I felt that it was a period of time that fashion was really coming into its own and was the most unusual, so that gave me a lot to work with. I was able to showcase how much of 80's fashion still inspires designers today.

What are your career goals? My goal is to work as a designer (maybe even a head designer) for a fashion powerhouse that I love such as Alexander McQueen or even a company I adore like Free People, Micheal Kors, or Jeffrey Campbell. And my dream is to one day start my own fashion house.

What do you expect to learn at FIDM? At FIDM I'm expecting to learn how to bring my designs to life on a runway from my sketches on paper. Also I hope, the skills that I would require to work as a head designer and maybe eventually start my own fashion house someday.

Nov

19
2014

Alumna Creates PERFECTLY.ME Online Clothing Company

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The Millard County Chronicle Progress has a profile of FIDM Graduate Stephanie Nissen, who has created PEFECTLY.ME, an online clothing company that offers access to personal stylists, personality-based clothing recommendations, and personalized clothing. She is currently crowdsourcing the funds needed to fully launch the collection, which will offer designs for different types of curves and sizes. 

Nov

19
2014

Join Celebrity Stylist Daniel Musto for a Styling Workshop in January

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Acclaimed stylist and FIDM Graduate Daniel Musto is holding a Styling 2.0 workshop on Sunday, January 11, 2015, from 2:00 p.m. to 5:00 p.m. in Venice Beach. Daniel, who has styled clients such as Jenny McCarthy, Gabourey Sidibe, Giuliana Rancic, and Kendra Wilkinson, will teach attendees how to work as as successful celebrity stylist. 

Space is extremely limited. Please RSVP for location, rsvp@danielmusto.com. 

Nov

17
2014

FIDM Grad Working as Costume PA on New Alice in Wonderland: Through the Looking Glass Film

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Name: Raquel Gremler

Major: Fashion Design

Grad Year: 2012

What is your role on Alice in Wonderland: Through the Looking Glass (2016)? I am a Costume PA, and I have mainly been assisting the Costume Supervisor, Donna O'Neal. She has taken the time to mentor me; it has been incredible to work for this team, led by Oscar-winning Costume Designer Colleen Atwood. We wrap production at the end of the week. 

What have you been up to since graduation? After I graduated I worked in several arenas, from styling for e-commerce websites like HauteLook and Farfetch, to collaborating with film schools like AFI and NYU. I also worked assisting different costume designers and major stylists.

How did FIDM help prepare your for this career? FIDM gave me the tools to start networking and be productive on my job. Thanks to the design and history classes I have a major advantage when I apply for jobs. At FIDM, Career Advisor Maril Delly gave me the opportunity to work for Wendy Greiner, who introduced me to the supervisor for Alice in Wonderland: Through The Looking Glass.

Next month, you begin working on a new Tim Burton film, Miss Peregrine's Home for Peculiar ChildrenI can't wait to start working for Colleen one more time on her next project. It will be directed by Tim Burton, which makes it a dream come true. I came to London chasing that dream. To be honest, I wouldn't have had this opportunity if FIDM and their staff hadn't given me their support. 

What has it been like working for such a legendary Costume Designer? Working with Colleen has been an incredible opportunity. I have been fortunate to see how she starts designing, picks fabrics, and mixes trims together. I don't think I could be any luckier than to be working for a second time for her and her team. She is such an icon and I have been learning so much since I started. 

Nov

10
2014

SF Vis Comm Students Install a Mirrored Gown at Westfield Valley Fair in San Jose

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SF Visual Communications Students installed an impressive Mirrored Gown at Westfield Valley Fair Mall in San Jose last Thursday for the center's Cocktails & Couture event. Four teams of students had the opportunity to compete for a spot in the event. The goal was to develop concepts that would draw attention to the the silent auction tables benefiting Bright Pink®.

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The Mirrored Gown concept by Devony Lea, Nathalie Iglesia, Michelle Ortega, and Kimberley Ormeno was selected. The students had one week to create the piece using a dress form, chicken wire, paper mache, an altered dress, and plexiglass mirror. This elegant sculpture represents fashion, femininity, and power. Mirrored Gown will be on display on the San Francisco campus in the near future. 

Nov

10
2014

Jewelry Design Grad Lizz Roberts's LZZR Line Featured in L.A. Times

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Jewelry Design Graduate Lizz Roberts is the owner/designer behind L.A.-based LZZR, a collection of earrings, necklaces, bracelets, rings, and accessories. Known for blending masculinity and feminity in its understated designs, LZZR works with recycled or repurposed metals whenever possible.

 LZZR Jewelry has recently partnered with Modern Family actor Jesse Tyler Ferguson's neckwear brand, Tie the Knot, on a line of limited-edition necklaces. Proceeds will benefit groups supporting LGBTQ equality. 

The Los Angeles Times has a report on the collaboration. 

Nov

05
2014

Attend Fashion Club Creativity Workshops at FIDM LA and SD

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Join us for a day of Fashion Club Creativity Workshops at FIDM Los Angeles and San Diego on Tuesday, November 11! Meet and network with Fashion Club Members from other High Schools and receive credit for two Fashion Club Meetings just by attending.

Workshops include Fashion Styling, Event Planning, Fashion Club Ideas, and Design Inspiration and are taught by FIDM Instructors and Staff.

Cost: Free
Lunch will be provided.
RSVP is required for each attendee.
SPACE IS LIMITED and will be reserved on a first-come, first-served basis.

RSVP for Los Angeles.

RSVP for San Diego.

Nov

04
2014

Upcoming Fashion Events at the Skirball Include a Talk with Diane von Furstenberg

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On Tuesday, November 18 at 7:00 p.m., the Skirball Center will welcome fashion icon and FIDM Advisory Board Member Diane von Furstenberg, as she discusses her new memoir, The Woman I Wanted to Be, presented as part of Book Soup at the Skirball. Her talk will be followed by a book signing. The event costs $30 (plus tax), and includes one ticket and one copy of the book. Reserve in advance. 

Then on Sunday, December 7, the Skirball Center invites you to join Kimberly Truhler—historian, educator, and founder of GlamAmor, a website dedicated to preserving the history of fashion in film—for a lecture on the evolution of fashion in America as innovated by some of Hollywood’s greatest designers. Discounted student pricing available; reserve in advance (includes gallery admission). 

Following her program, Gabriela Hernandez, founder of Bésame Cosmetics, leads a related talk on the history of makeup and a demo on how to achieve that film noir look. Full-time students are eligible for a discounted rate.

Oct

30
2014

Hello 40! The Fashion and Future of Hello Kitty by Grad Angelica Villegas

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Hello Kitty mania hits Los Angeles this weekend with Hello Kitty Con 2014, the first ever Hello Kitty convention in the world. Located at The Geffen Contemporary at MOCA in the heart of Little Tokyo, the convention boasts a collection of art from around the globe, limited-edition and exclusive merchandise, tattoos, meet-and-greets with Sanrio’s head designer, and much more. At the event, guests are able to experience the various aspects of the Hello Kitty empire, which include her numerous collaborations with well-known companies such as Target, Beats by Dr. Dre, Sephora, FIDM Graduate Chan Luu, MakerBot, and SPAM.

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Hello Kitty’s unmistakable mark on the world of fashion can be see in the Lovely Kitty Wonder installation, which showcases a series of bold and whimsical one-of-a-kind pieces curated by JapanLA Clothing’s Creative Director, Stephiee Nguyen. Highlights from the installation include a red and white vinyl piece by Doll Eyes, which was inspired by the first Hello Kitty coin purse ever made, and a linear iridescent ensemble by Linda Friesen, which exudes a futuristic, yet inherent Art Nouveau flair. Together, the collection illustrates and celebrates the diversity of the fans, as well as Hello Kitty’s true fashion chameleon status.

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The event’s focus on fashion expression is not limited to the installations; countless fans dressed up for the occasion. Styles ranged the frilly, lace-infused dresses of Gothic Lolita culture, to intricate high-fashion couture pieces showcasing the talents of the fans. From mod-punk mashups to the delicate tulle and silk of bridal gowns, Hello Kitty fans found a visually arresting way to pay homage to the the cultural icon through highly desirable and wearable art. Sanrio has hit a new high with the sold-out event.

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From fashion, to food, to automotive products, to music, to art, Hello Kitty has become deeply imbedded into the daily lives of her friends and fans. For 40 years, the company has been fulfilling their “Small gift, big smile” philosophy by offering products that are intended to foster happiness and friendships. If this weekend’s massive turnout is any indication of the red-bowed icon’s future, then she will surely live on for many more anniversaries. Here’s what Shintaro Tsuji, the founder and CEO of Sanrio, has to say about this milestone event and the future of the company:

Sanrio was born 55 years ago as a company to promote friendship. The message behind the foundation of Sanrio as a company is the following: We cannot live alone. It is imperative that families and friends help one another through communication. […] Hello Kitty has become a messenger to spread the values of friendship and thoughtfulness. Today, Hello Kitty is loved all around the world and has successfully promoted the circle of friendship for 40 years. My wish is for Sanrio’s small gifts to bring smiles to everyone, and to promote friendship everywhere.

--Submitted by FIDM Graduate Angelica Villegas

Oct

27
2014

FIDM's Barbara Bundy and Kevin Jones Remember Oscar de la Renta on 89.3 KPCC

Oscar

FIDM Vice President for Education Barbara Bundy, Museum & Galleries Curator Kevin Jones, and student Vanessa Puccini share memories of fashion designer with Southern California Public Radio 89.3 KPCC's Off-Ramp. 

"He is truly the difference between fad and fashion," Bundy said. "He was truly fashion, because his style endured for many, many years. It's hard to date many of his pieces."

De la Renta's death Monday at the age of 82 brought memories and tears at FIDM when the bad news arrived. FIDM curator Kevin Jones remembers that, when he was working on a documentary recently, de la Renta delayed a flight back to Europe so he could sit for an interview with Jones. Jones oversees FIDM's vast garment collection, including many de la Renta pieces.

"He could design anything from a swimsuit you could wear on the Riviera all the way to a red carpet gown, and it would translate perfectly," Jones said. "It was always clean and bold in its statement, through silhouette and color."

Listen to the entire segment here

Oct

23
2014

Women in Clothes: A New Collection of Essays about Clothes, Hair, and Makeup

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The thinking woman's guide to what other women are really thinking about clothes, hair, and makeup—this new collection of essays, poems, and interviews entitled Women in Clothes is filled with oddball inspiration for fashion design students. Authors Sheila Heti, Heidi Julavits, and Leanne Sharpton gathered about 600 responses to questions like: What is the most expensive thing you ever bought and was it worth it? What is the difference between taste and style? Do you care about lingerie? Have you ever stolen any dressing ideas from friends or family? Then they scattered pictures of personal fashion collections and art throughout. Among the famous responders are: Lena Dunham, Cindy Sherman, Tavi Gevinson, and Molly Ringwald. Provocative reading for the fashion obsessed.

 

Oct

12
2014

Kevan Hall Among Top American Designers at the White House Last Week

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Last week, Michelle Obama hosted a group of American designers including Diane von Furstenberg, Jenna Lyons, Phillip Lim, Thom Browne, and FIDM Graduate Kevan Hall (pictured below with Rachel Roy), among others. The First Lady's Reach Higher Fashion Education Workshop was held in the East Room at the White House. Designers met and mentored aspiring fashion designers to continue their education. "I was honored to be invited to this incredible event where Michelle Obama celebrated American fashion," Hall said. 

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Oct

11
2014

Fashion Design Student Hired to Work on Samsung Commercial

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The Career Center recently hosted wardrobe supervisor Amy Wallenberg, who was working on a Samsung Fashion Week commercial. She viewed the work of eight students and hired Fashion Design major Ally Parel. "They called me in to work on-set and I did illustrations for them," Ally explains of the upcoming spot. "I also made makeup templates for the set as well as model spec sheets and cards." 

 

Oct

06
2014

FIDM Graduates and Twin Sisters Are YouTube Stars (Interview)

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FIDM Fashion Design and Business Management Graduates Kyujin Han and Kyuwon Han became active on YouTube around two years ago. What started as a hobby is now a big part of these twin sisters' lives. With more than 83,000 followers and 3.6 million views, Kyujin and Kyuwon's YouTube Channel is a popular destination for DIY-themed videos. 

Are you identical or fraternal twins? Kyujin: We are identical twins born a minute apart!

Where did you grow up? Kyuwon: We were born in South Korea, however, we always had vague, small, and random memories of living in Korea because we traveled frequently to different countries since our childhood. Right after we were born in Korea, our family moved straight to Oklahoma City where we spent our childhood there for seven years.

Although we returned to Korea after seven years, before we knew it, we were living in Washington D.C, then Vancouver, and finally here in the sunny side of southern California in downtown Los Angeles. We spent most of our adolescent years in Vancouver where we completed our high school years. It is also there where we discovered our passion for fashion!

What do you enjoy about sharing DIY content with your audience? Kyujin: Yes, we are DIY enthusiasts! What we enjoy the most about sharing our content with our audiences is the special bond that we are able to create with them. As much as they encourage us with heartwarming and inspiring messages everyday, we want to encourage and inspire young girls and boys who strive for their dream of becoming a fashion designer or anything they devote their heart towards to.

Oct

03
2014

FIDM Alumna Launching Kismit Fashion Line at Phoenix Fashion Week

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The new fashion label Kismit, designed by FIDM Graduate Delora Fuglem, will be showcasing their Spring 2015 ready-to-wear collection today at Phoenix Fashion Week. This debut will be the pinnacle of the Emerging Designer Boot Camp experience for the 13 fashion brands. The collection will consist of chic conversational creations, crafted from luxe materials and made for the fearless woman looking to uncover her fashion identity through the use of foundational pieces and captivating hardware.

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“The inspiration for Kismit was revealed during my youth. Self-expression and acceptance of who I am, was found through fashion; my desire is to offer an opportunity for discovery by creating a line which merges simplicity with attention to detail” says Delora. Kistmit and other desingers will show their collections today at the Talking Stick Resort in Scottsdale, Arizona, competing for ‘Designer of the Year’ and a $10,000 (value) prize package comprised of goods and services to help launch their brand. Learn more about Delora and Kismit here: 

 

Sep

30
2014

Celebrity Stylist Hires Advanced Fashion Design Student and Theatre Costume Grad With Help of FIDM Career Center

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After reaching out to the FIDM Career Center, celebrity stylist Johnny Blueeyes (pictured, left) was recently on campus to interview a group of handpicked students to assist him as a paid intern on a Los Angeles film shoot for Drive, She Said. The London-based, award-winning stylist and costumer is known for his work with clients such as Lana Del Rey (pictured, right), The Guillemots, Charli XCX, and Cocknbullkid. 

Johnny hired Advanced Fashion Design Student Zahra Marchand based on her sewing skills and professionalism. In her new paid position, she will help with story boards, assist with designs, and source and redevelop vintage costumes. The famed stylist and costume designer also hired FIDM Textile Design and Advanced Theatre Costume Design Graduate Chloe Bentz for the film shoot. 

Sep

25
2014

Fashion Design Grad Designing Multi-Functional Tote Bags

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Fashion Design Alumna Sara Song, who designs multi-functional tote bags under the new label Lunch Time by Sara Song, is already selling at the FIDM Museum Store and has an online shop. We recently chatted with Sara to learn more. 

Why did you begin making your tote bags? I had always dreamed of having my own brand since I started studying Fashion Design at FIDM. When I was a student, I was looking for a fashionable tote bag that I could take every day to school, my work, the gym, or the mall, but I couldn’t find one that really complimented my style. So I started to design tote bags that suited my needs and style.

How are your bags different? Unlike other tote bags, my bags are multi-functional, with insulation inside so that you can use it as a purse when you hang out with your friends, or when you go to work, you can use it as a lunch bag and put your sandwiches and fruits to keep it cool and fresh.

How does it feel to see your product at the FIDM Museum Store? As an Alumna of FIDM, I’m so excited to introduce my bags for the first time at my school. I believe this will be a great opportunity for my line to go forward. I’m so grateful to be able to start my journey with FIDM Museum Store!

Sep

23
2014

Baldwin Jeans Introduces #MYBALDWIN Social Media Campaign

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GQ has a report about Baldwin Jeans, founded by FIDM Graduate Matt Baldwin, and their new social media campaign, #MYBALDWIN. The cult favorite denim brand is asking their fans to upload shots of their beloved jeans, in various states of worn-in-ness. Fans can then vote on which pairs they like best, and the top three washes with the most votes (by December 1) will be put into production and named after the owners, who will win a free pair. 

Hear more from Matt below: 

 

Sep

22
2014

Gap Hired Trish Summerville to Style #DressNormal Ad Campaign

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Gap enlisted L.A.-based costume designer and FIDM Graduate Trish Summerville, known for her work on The Hunger Games and The Girl with the Dragon Tattoo, for its #DressNormal ad campaign. In conjunction with the retailer's newest collection, the company is launching "The Dress Normal Project," a pop-up shop and exhibition of photos styled by Summerville to be held in L.A.'s Venice neighborhood. 

Read a full report in Los Angeles

Sep

22
2014

Interview: FIDM Design Grad Reggie Aguiluz on Inspiration

I had the wonderful opportunity to interview FIDM Alumnus Reggie Aguiluz about his journey from FIDM classroom to downtown LA showroom. Watch as he talks about his inspirations and offers advice for students pursuing a career in the industry. Learn more about Reggie's line at shopvde.com.

Sharing someone's story through video and digital storytelling is such a passion of mine. Hope you are all inspired to be creative and passionate in everything you do because passion and perseverance will truly help you "defeat the odds."

by FIDM Student Brianna Kim, a second year Digital Media major.

Sep

19
2014

Lauren Conrad Weds in Gowns by Badgley Mischka and Monique Lhuillier

 

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FIDM Alumna Lauren Conrad recently wed William Tell in a rustic ceremony in Santa Ynez, California, wearing a custom-made, fitted lace Badgley Mischka gown. For the reception, she chose a strapless mermaid-style silhouette from FIDM Graduate Monique Lhuillier. "I don't know that I have ever been as happy as I was walking down that aisle," the LC Lauren Conrad for Kohl's designer gushed to Us. "It was amazing!"

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Read more about her wedding looks in the new issue of Us Weekly and at Hollywood Life

Sep

17
2014

Alumna Combines Passion For Fashion and Dogs Into a Boutique

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Alumna Carrie Ann Sanders is profiled in the Houston Chronicle for combining her two passions, fashion and dogs, into the Carrie Ann boutique in Houston's Uptown Park neighborhood. Stocking original styles, accessories, "sophisticated West Coast collections," and dog apparel, the shop is having a relaunch party tonight featuring Bravo TV Chef Roble from 6:00 p.m. to 9:00 p.m.  

Sep

15
2014

Vis Comm Alumna Designs Collection Benefitting Animal Organization Jaws & Paws

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Phraseology founder Amber Day, a graduate of the Visual Communications Program at FIDM, is releasing a new collaboration on Wednesday benefiting an organization that helps stop shark finning, Jaws & Paws. Pop artist and animal activist Anjali Ranadive (pictured above) is the face of the new collection, which features shark tees, marine-inspired shorts, and kimonos. 

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Sep

10
2014

Colleen Quen to Show 50+ Couture Gowns at San Francisco Event

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Shark Tank's Robert Herjavec will host Chic Metropolitan magazine's "Fashion& Luxurious" issue release party and fashion show on Saturday, September 13, 2014 at 7:00 p.m. at the Fairmont Hotel in San Francisco. Designer and FIDM Alumna Colleen Quen will showcase over 50 gowns, including art-like pieces that have been worn by Tyra Banks and Paris Hilton. 

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Tickets for the event are available here

Sep

10
2014

Debut Grad Participates in Supima Design Competition During Mercedes-Benz Fashion Week

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Advanced Fashion Design Debut Graduate David Lee represented FIDM in the annual Supima Design Competition, created to give runway exposure to emerging talent. Finalists from six of America's top design schools, including FIDM, were asked to create a capsule collection of women's eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting. The collections were then shown in a fashion show held during New York Fashion Week at Lincoln Center. Kent State University's Anastasia Iafrate took home the top honor. 

Supima Design Competition 2014. from Supima on Vimeo.

Sep

08
2014

Meet L.A.'s Top Fashion Bloggers at Beverly Center Show Us Your Style Challenge

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Beverly Center invites you to join L.A.'s top fashion bloggers--Aimee Song of Song of Style, Adam Gallagher of I am Galla, and FIDM Graduate Chriselle Lim of The Chriselle Factor-- on Thursday, September 18, 2014, from 6:00 p.m. to 9:00 p.m. Celebrate fall fashion with the #BeverlyCenterStyle "Show Us Your Style" challenge hosted by the bloggers. 

AT 7:00 p.m., Los Angeles magazine Style Editor Linda Immediato will offer style commentary, followed by the announcement of the "Show Us Your Style" challenge winners. There will be a meet and greet with the hosts from 8:00 p.m. to 9:00 p.m., cocktails, music, desserts, and more.

RSVP to rsvp@lamag.com by Monday, September 15, 2014.  

Sep

08
2014

Mary J. Blige Wears White Silk Tuxedo Designed By Octavius Terry

 

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Since graduating from the Advanced Fashion Design Program in 2013, Debut Grad Octavius Terry has designed for celebrities such as Ariana Grande, Queen Latifah, Tamar Braxton, Matt Barnes of the LA Clippers, Sean Kingston, and Nick Cannon to name a few. He outfitted Mary J. Blige in this white silk tuxedo for a recent photo shoot. 

Sep

04
2014

Grad is Co-Founder of Michele Marie Public Relations Which Employs Three FIDM Interns

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“FIDM was crucial in the shaping of my career in many ways," says Michele Marie PR's Sara Andréasson. "Due to FIDM's fantastic Career Center and extensive connections, I was able to land an internship with an amazing company, where I eventually got hired, and then I opened my own fashion PR firm--the career of my dreams!”

Sara, who currently employs three FIDM interns, has worked in public relations at Hugo Boss, John Varvatos, and Da-Nang, where she was Director of PR. Michele Marie PR is a full-service public relations agency specializing in editorial, celebrity, and event driven press in the fashion, beauty, and lifestyle industries. 

Aug

26
2014

Lauren Conrad Appears on Cover of Martha Stewart Weddings With New Bridesmaid Dress Collection

 

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Lauren Conrad, formerly a student at FIDM, has designed a collection of bridesmaid dresses for her label Paper Crown. Conrad and five of her bridesmaids model the ethereal and bohemian-style gowns for Martha Stewart Weddings. The bride-to-be says:

I don’t think it has to be too cohesive,” she explains. “It’s too difficult to take a group of girls and put them in the same color and silhouette; everyone has their own style.” So she’s choosing a few hues, then letting her friends pick from “all the different shapes” in her line. “I don’t mind if there are a few girls in the same dress, or if people are all in different ones,” she says.

People Style Watch has the full report. 

Aug

25
2014

FIDM Alumna Living and Working in Dubai, United Arab Emirates (Interview)

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Apparel Industry Management, Advanced Fashion Design, and Business Management Graduate Ariana DaSilva is working in Dubai, United Arab Emirates, as a Senior Fashion Trainer at Sharaf Retail Group, which represents brands such as Agent Provacateur, Forever 21, and Hello Kitty Beauty Spa. 

What is your current job title/responsibilities? As a Sr. Fashion Trainer, I currently develop, revise, improve, and maintain all of the training programs and materials alongside managing newly acquired luxury retail stores in Dubai, Bahrain, Kuwait, Singapore, and Malaysia. I also monitor and report on the progress of trainees, meet with visual merchandising, marketing, and product development to identify and recommend training requirements and conduct training needs analysis as well as evaluating training effectiveness. I am involved in induction, luxury/high-end customer service, brand/product knowledge, upsetting/cross selling, and style training programs.

What led you to living and working in Dubai? Both for personal and professional reasons, I wanted to change my life, and Dubai kept on popping up in my life. From random job offers in my email, to meeting people who live or work in Dubai, I knew I had to go for it. From the time I started at FIDM, I would always talk about how I wanted to live and work abroad, I just wasn’t sure where, or how it would happen. After completing my BS in Business Management at FIDM, I knew I had to pursue my dreams. No risk, no reward.

Have you lived in a  foreign country prior to now? I have never lived or worked in a foreign country, but have always been drawn to people who travel for work. I always knew that it was something that I wanted to do. I don’t like to stay in one place, or do the same thing every single day.

How did FIDM help prepare your for your career? What didn’t FIDM do is the question. The faculty at FIDM have had a huge influence on my life and are an integral part of my present success. I connected with a lot of people at FIDM. In fact, they encouraged me to get my A.A. in Apparel Industry Management, A.A. in Fashion Design, and B.S. in Business Management. FIDM was and still is my family. They cared about me when I had no support and felt alone and helpless.

Those who made a huge impact on my life know who they are, I could not have made it without them. My degrees have given me sound knowledge and the confidence to go out there in the world and use my talent. Never once was I turned away when I needed help, support or encouragement, and I thank all of them from the bottom of my heart.

Any advice you would like to give to FIDM students post graduation? When I was at FIDM, I spoke every quarter to the new incoming college students during the SUCCESS Seminar. I shared with them my own personal tips and tricks on how to survive throughout their college career. I immediately found myself in the position of a role model, and this enhanced my desire to improve and become better, despite my life situation. It’s easy to let life get in the way and bring you down. But what happens after you graduate? My advice: never give up.

Focus on what you love and don’t settle for less. If you want to move, move. If you want to design, design. Do what moves you, do what you are passionate about, and you will be able to move mountains. Don’t ever stop learning, and making yourself better. Evolve and be aware of what’s happening around you. You make the magic happen around you. You make your own reality, and you must believe in your own power.

Aug

21
2014

Town & Country Magazine's September Issue Is Dedicated to Los Angeles

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From the ACE Hotel (pictured above), located just steps from FIDM's Los Angeles campus, and furniture designers Nikolai and Simon Haas to artist Rosson Crow and Rodarte designers Kate and Laura Mulleavy, L.A. is the new "capital of cool," according to Town & Country's September issue, which is dedicated to Los Angeles. 

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Their L.A. portfolio features the best of fashion, film, food, art and galleries, designers, and iconic locations. Here are some interesting quotes from the issue:

"From a designer’s point of view there is a bit of a frontier—or perhaps Hollywood—mentality that anyone can do anything." -- L.A. Times fashion critic Booth Moore

“I never get bored by what’s presented outside of my house—even the freeways. I made a book about them in the nineties that ended up helping people change their community because all of a sudden they’re looking at the geometry of them.” -- Catherine Opie, photographer and UCLA professor

“There are scenes in New York and London and Paris. Here there are individuals.” -- British model Liberty Ross

“Here, culture is nonhierarchical, diverse, and forward thinking. I agree with the director Werner Herzog, who says L.A. is now the world’s cultural center. If you count the number of images and compositions that are made here, he’s probably right.” -- Michael Govan, LACMA Director

“About six years ago I felt it would make sense to move to a place with easier access to nature, more of a creative community, and that wasn’t freezing cold in the winter." -- Moby

Aug

21
2014

FIDM Students: Enter Cotton University's 24 Hour Runway Show Design Contest

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FIDM Students are invited to enter Cotton University's 24 Hour Runway Show Design Contest. College students can submit fashion illustrations for a design they would create for back-to-school looks in cotton. Winners will not only have the chance to see their work in Cotton’s 24 Hour Runway Show, but also attend the show in South Beach Miami, FL on November 7, 2014 to November 8, 2014.

This contest will be judged in two rounds. Please login to read the full contest details. The first submission deadline is Monday, August 25, 2014. Twenty finalists will be chosen and given six weeks to construct their final outfit based on their winning fashion illustration design. Ten Grand Prize winners will receive a 3-day, 2-night trip to South Beach with VIP Treatment at the Runway Show, a $200 AMEX® gift card, and much more.

Aug

20
2014

GUESS Scholars Program Awards Two Scholarships to FIDM Students

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Furthering their commitment to future leaders, the GUESS Foundation and FIDM have launched the GUESS Scholars Program that awards two outstanding students with one year of full academic tuition. Congratulations to this year's inaugural winners, Fashion Design Students Quinton Lovelace and Duston Jasso on their exciting award!

"The story of the Marciano brothers and their success is an incredible inspiration to anyone that is pursuing the American dream, including me," says Quinton. "Receiving a scholarship from GUESS is a feeling that is almost too amazing to fully articulate." Duston adds: "Becoming a GUESS Scholar has opened a door that will allow my dreams to flourish and become reality. I feel such gratitude that GUESS is investing in my future as a young artist and fashion leader, by believing in my raw talents, passion and dedication." 

And we're happy to report that GUESS + FIDM Design Contest winner Francisco Flores' Cold-Shoulder Cropped Denim Jacket and High-Rise Side-Tie Denim Shorts are now available on the GUESS website

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Aug

18
2014

Advanced Fashion Design Grad Is an Associate Designer For Express (Interview)

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Name: Ethan Bartlett

Major: Fashion Design (2010); Advanced Fashion Design (2011)

Job Title: Associate Designer (Women's Knits) for Express.

Location: I am based at their New York Design Studio.

What do you love most about your job and why? I have always had a strong passion for cut/sew knits, and working for a company as big as Express, I really get to utilize my passion and knowledge of knits in a meaningful way and on a enormous scale.

How did FIDM help prepare you for your career? My Advanced Fashion Design degree really prepared me with the knowledge of construction of garments, and how to make beautiful garments. I am so grateful to have worked with such inspiring instructors during my time at FIDM.

Aug

18
2014

Merchandise Marketing Alumna Erica Thomas Launches New E-Commerce Site

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After years of experience with a trio of brick and mortar stores, Erica Dee, Erica Dee Men, and Erica Dee Kids in Corona del Mar, CA, Merchandise Marketing Alumna Erica Thomas closed her high-end boutiques to launch Harper's, a trend-focused boutique at a more accessible price point. The shop, which opened in 2008, quickly became a Orange County shopping destination. Now Erica has launched a full E-commerce site that includes new merchandise every other day. 

"My beginning in the fashion industry started at the Los Angeles campus," she explains. "My education laid the foundation and gave me the knowledge to be successful in opening multiple retail stores and now launching a mega fashion E-commerce site." 

Aug

11
2014

Former Military MP Aims for Fashion Design Business

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Casey Eby decided to her trade her rifle and body armor for fashion design when she came to FIDM in 2012. Now her sights are set on a BS in Business Management, followed by an MBA, and her own women's fashion/jewelry line. Here's how she does it.

Tell us about your military service.

I served in the U.S. Air Force, where I met my wonderful husband of 4 years. We both served in Texas together, then at Ramstein Air Base, Germany. I loved the military and was passionate about my career as a Military Police officer, though somehow, I was not fulfilled. I would find myself sketching clothing design ideas in my duty notebook and I was always looking at fashion blogs and websites. I dragged my husband to fashion week in Paris, which was about 5 hours away from where we lived, just so I could be around the industry.     

How did you find FIDM?

I originally heard about FIDM in 1999 when a representative came to my high school in Napa, northern California. I took a tour of the San Francisco campus and loved it, but I decided not to pursue a career in the fashion industry because unfortunately my family was negative about my pursuing an artistic career. The consensus was that I would not be able to support myself with a "creative career." Not following my heart is the greatest regret of my life! 

How did you make the transition to fashion college?

I was injured on duty and could no longer serve in the military. This was a blessing in disguise. It took some major prayer and support from my husband, but HE convinced me that Fashion was where I belonged. I hung up my M4 and my body armor, with my GI bill in hand. I applied to FIDM LA while I was still living in Germany, waiting for my official military release paperwork. It was never a question in my mind where I wanted to go to school. I contacted FIDM and Jeanette Guevarra, the counselor who interviewed me in 1999, still had my paperwork on file. It was like it was meant to be!  

What was your major?

I was accepted to FIDM's Fashion Design program within a few weeks of submitting my portfolio. I moved back to LA from Germany and started the Fashion Design program in fall of 2012.  

What did you like best about the program?

I loved that the Fashion Design program gave me a taste of all facets of the industry, from garment construction, pattern making, to Gerber. I graduated with a better idea of what avenue of the industry I wanted to pursue.  I went to FIDM not knowing how to sketch. This was always a huge frustration for me because I had so many ideas in my head, but my hand could not communicate them to paper. Thanks to the amazing guidance and patience of Ms. Nancy Riegelman (My sketching Goddess!), I was able to learn the language of fashion sketching. This has opened up a whole new world of creativity for me.

What was your education experience prior to FIDM?

Prior to FIDM I had taken some college classes at JCs, but it was always a half-hearted attempt. I did not see the general classes offered in a traditional college as applicable to anything I wanted to pursue as a career. I dropped out because I was so frustrated with the traditional college system. It didn't make any sense to me.  

At FIDM, I was able to understand why I was taking the classes in the program and that they all teach useful skills. Even the professional speaking class became an opportunity to get myself comfortable talking about my future business model. 

What are your plans after graduation?

I am currently pursuing my BS in Business Management at FIDM and will have my BS degree July of 2016. I have been thinking of going on for my MBA with Pepperdine School of Business.  

My professor, Dr. Morrison gave me some great advice; he said to make it a graduation present to myself to have a proposal for my first business completed by the time I walk for my Bachelor's. With a solid business plan, and a fire under my butt to get it done, I will be opening a luxury e-commerce site. I have been working on a jewelry line, GalleonJewelry@Etsy.com for the last few years.  I plan to establish my retail brand and eventually expand into an in-house women's ready to wear line coupled with the jewelry. 

Did you do internships in the industry?

I landed my first internship as a design assistant with Heidi Merrick Studio. This was an amazing internship and I worked with her for eight months! The best teacher is hands on! I am a firm believer that if you want something, GO GET IT! Don't wait on anyone else, go pound the pavement and make things happen for your own career.  

Advice to future/current students?

FIDM helped to make my passions for designing clothing and jewelry gel together with my goal of owning a successful business. I would encourage any future FIDM student to treat this education as an investment in yourself. You will learn new skills that may be difficult, but give it all you've got. Eventually those weaknesses will become future strengths.  

Turn your dreams into goals and write them out on paper.  Keep them in front of you until you make them become your reality.  

Aug

11
2014

MPD Graduate Is Director of Fashion Label in Dubai

Mital

Merchandise Product Development Alumna Mital Doshi is the Director of Lemonein FZ, LLC, a fashion label based in Dubai, United Arab Emirates. "Lemonein was my vision at the start of college and seeing it form is like a dream come true," she explains. "We offer not just clothing but unique works of art and rich culture. This essence is what keeps me going and what I love the most. I want to be one of the brands that develop from roots based in the Middle East."

The 2013 graduate says that FIDM helped her understand how to convert a vision into a reality: "For me, FIDM was place with great inspirations, from teachers to libraries to surrounding fashion industries and markets."

Aug

04
2014

Alyssa Casares Holds Fall 2014 Collection Preview at FIDM SF

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Last week, Alyssa Nicole designer and Alumna Alyssa Casares held her Fall 2014 collection preview on the balcony of FIDM's San Francisco campus. Her ethereal and feminine women's label was founded in 2010 with her mother Sonia Casares and has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles. 

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Alyssa Nicole has been featured in Women's Wear Daily, WGSN, Refinery 29, Racked SF, Daily Candy, and Teen Vogue, among others. 

Alyssa Nicole Fall 2014 from Alyssa Casares on Vimeo.

 

Jul

31
2014

Join Us For the 5th Annual Innovative Materials Conference

Janet

The FIDM Library and Alumni Association invite you to "Recycle, Reuse, Reinvent" in celebration of the 5th annual Innovative Materials Conference, curated by FIDM Textiles & Materials Manager, Kristine Upesleja. 

When: August 18, 2014 to August 22, 2014, from 8:00 a.m. to 5:00 p.m.

Where: FIDM Los Angeles Annex, Room A 332, Standard Oil Building, 605 Olympic Blvd.

Exhibit: See the latest innovations in the textiles and materials industries along with designer Janet Hansen’s LED clothing.

Tours: Sign up classes for a tour with the Textiles & Materials department team; RSVP to Kupesleja@fidm.edu.

Guest Speaker: On Thursday, August 21, 2014, from 6:00 p.m. to 9:00 p.m., hear from Costume Designer Janet Hansen, who designs for Britney Spears, Daft Punk, and the Rockettes. Janet will discuss her LED costumes and clothing among other topics. Enjoy refreshments and network with FIDM Alumni and industry professionals. RSVP by August 19, 2014 to CShay@fidm.com.

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Jul

29
2014

Alumnus Evan Kinori Joins Handcrafted Denim Line Jack/Knife

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FIDM Alumnus Evan Kinori has recently joined the handcrafted denim brand Jack/Knife. The Stylesight blog recently interviewed the clothing company's founders, who say:

"He has helped to solidify the brand’s direction and pushed our design, pattern-making and production capabilities. Through countless hours and studio-overnights, Evan has made a serious commitment to taking the ethos of Jack/Knife and harnessing our potential to become more efficient makers."

 

Jul

29
2014

Apparel Industry Management Grad's Men's Line Now at Urban Outfitters (Interview)

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We recently caught up with Apparel Industry Management graduate Reggie Aguiluz to get an update on his men's line VDE.

What is new with VDE? There's been a few new things going on with VDE. We just launched with Urban Outfitters' Without Walls division, which is a hybrid of contemporary/performance wear. Our bestselling items such as "The Samurai 1.1 Jogger" and "The 3/4 Assassin Short" are available online and in the newly opened Urban Outfitters store in Herald Square New York. We're getting ready to release our new Athletic Samurai Jogger which will be available on Jack Threads this fall as well.

Are you doing the designing yourself? Yes, I've been designing everything myself. I try to keep the collections small, but unique and very dedicated to the detailing of each garment. The brand is manufactured in the U.S. from imported Japanese technical fabrics.

Where do you see the line heading in the future? I see VDE heading towards the athletic street culture. For the competitors, contenders, and challengers in the world, not just in the gym, but from the playing field to their ateliers. The line has a very unique concept mixing street, contemporary, and athletic ingredients, so I see the brand opening up a new alley within the fashion industry and having it's unique niche within the retail world in the near future.

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Jul

28
2014

Nick Verreos Blogging For 'Project Runway' Season 13

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For the 11th season in a row, Nick Verreos is serving as an official blogger for Project Runway and Lifetime. The season 2 veteran, and Project Runway: Under the Gunn winning mentor, offers his fashion expertise and entertaining quips about the reality competition show in his weekly recaps. 

Read Nick's post on the Season 13 Premiere

Jul

23
2014

Lifetime Orders Teen Fashion Competition Show 'Threads' Featuring FIDM Scholarship

ThreadsVanessa Simmons will host Threads, a new teen fashion competition show for Lifetime, according to The Hollwood Reporter. Project Runway alum Christian Siriano, Seventeen Fashion Director Gina Kelly and Accessories Editor Jasmine Snow, and YouTube style guru Ingrid Nilsen will serve as judges. Each week, three contestants will compete to set the new standard for the future of fashion. 

The winner will receive $10,000 to be used at any Jo-Ann’s Fabrics & Crafts store or Joann.com, a scholarship to FIDM, and a top-of-the-line sewing and embroidery studio courtesy of Brother International Corporation.

Special guests this season include television personality and host Kelly Osbourne, actress, singer and dancer Zendaya, and actress and model Jaime King.

Jul

23
2014

Farbod Barsum Collection Featured in Fastlane Lifestyle Magazine

Farbod

Alumnus Farbod Barsum's self-titled collection of luxury exotic handbags and accessories is featured in Fastlane Lifestyle magazine:

"The glamour, prestige, and luxury of air travel have not disappeared, and either should the accessories that accompany us on our excursions around the globe. From private jet to first class comfort, FARBOD BARSUM’s collection of travel bags and accessories, made with luxury exotic skins such alligator and ostrich, are the perfect thing for a business trip to Dubai or a romantic getaway to Paris." 

Jul

21
2014

Fashion Design Alumna's Blackberry Maverick Label to Debut at Phoenix Fashion Week

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San Francisco Fashion Design Alumna Lexi Raney is one-half of the design duo behind Blackberry Maverick, a dynamic collection of ready to wear dresses that fuse classic 1950s elegance with the bold force of the 1980s. Lexi and her partner Leslie Robertson were chosen to be one of the emerging design duos for 2014 PHXFW boot camp. 

"Each year our team travels to 10 cities in search of the best emerging designers in the nation," explains PHXFW Executive Director Brian Hill. "When we discovered Blackberry Maverick this year, we were very impressed with the high-quality design and long-term vision; we are honored to add this brand to our line-up." Phoenix Fashion Week 2014 kicks off on October 1, 2014. 

The Blackberry Maverick line, based in Colorado Springs, Colorado, offers flattering, high-waisted silhouettes, billowing skirts, and soft cowls that flow with ease. Details include bold zippers and playful hemlines. "I would be lost in this fashion world without the invaluable information I learned at FIDM," Lexi says. 

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