Fashion

Sep

30
2014

Celebrity Stylist Hires Advanced Fashion Design Student With Help of FIDM Career Center

Johnny

After reaching out to the FIDM Career Center, celebrity stylist Johnny Blueeyes (pictured, left) was recently on campus to interview a group of handpicked students to assist him on a Los Angeles film shoot for Drive, She Said. The London-based, award-winning stylist and costumer is known for his work with clients such as Lana Del Rey (pictured, right), The Guillemots, Charli XCX, and Cocknbullkid. 

Johnny hired Advanced Fashion Design Student Zahra Marchand based on her sewing skills and professionalism. In her new paid position, she will help with story boards, assist with designs, and source and redevelop vintage costumes. 

Sep

25
2014

Fashion Design Grad Designing Multi-Functional Tote Bags

Sara

Fashion Design Alumna Sara Song, who designs multi-functional tote bags under the new label Lunch Time by Sara Song, is already selling at the FIDM Museum Store and has an online shop. We recently chatted with Sara to learn more. 

Why did you begin making your tote bags? I had always dreamed of having my own brand since I started studying Fashion Design at FIDM. When I was a student, I was looking for a fashionable tote bag that I could take every day to school, my work, the gym, or the mall, but I couldn’t find one that really complimented my style. So I started to design tote bags that suited my needs and style.

How are your bags different? Unlike other tote bags, my bags are multi-functional, with insulation inside so that you can use it as a purse when you hang out with your friends, or when you go to work, you can use it as a lunch bag and put your sandwiches and fruits to keep it cool and fresh.

How does it feel to see your product at the FIDM Museum Store? As an Alumna of FIDM, I’m so excited to introduce my bags for the first time at my school. I believe this will be a great opportunity for my line to go forward. I’m so grateful to be able to start my journey with FIDM Museum Store!

Sep

23
2014

Baldwin Jeans Introduces #MYBALDWIN Social Media Campaign

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GQ has a report about Baldwin Jeans, founded by FIDM Graduate Matt Baldwin, and their new social media campaign, #MYBALDWIN. The cult favorite denim brand is asking their fans to upload shots of their beloved jeans, in various states of worn-in-ness. Fans can then vote on which pairs they like best, and the top three washes with the most votes (by December 1) will be put into production and named after the owners, who will win a free pair. 

Hear more from Matt below: 

 

Sep

22
2014

Gap Hired Trish Summerville to Style #DressNormal Ad Campaign

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Gap enlisted L.A.-based costume designer and FIDM Graduate Trish Summerville, known for her work on The Hunger Games and The Girl with the Dragon Tattoo, for its #DressNormal ad campaign. In conjunction with the retailer's newest collection, the company is launching "The Dress Normal Project," a pop-up shop and exhibition of photos styled by Summerville to be held in L.A.'s Venice neighborhood. 

Read a full report in Los Angeles

Sep

22
2014

Interview: FIDM Design Grad Reggie Aguiluz on Inspiration

I had the wonderful opportunity to interview FIDM Alumnus Reggie Aguiluz about his journey from FIDM classroom to downtown LA showroom. Watch as he talks about his inspirations and offers advice for students pursuing a career in the industry. Learn more about Reggie's line at shopvde.com.

Sharing someone's story through video and digital storytelling is such a passion of mine. Hope you are all inspired to be creative and passionate in everything you do because passion and perseverance will truly help you "defeat the odds."

by FIDM Student Brianna Kim, a second year Digital Media major.

Sep

19
2014

Lauren Conrad Weds in Gowns by Badgley Mischka and Monique Lhuillier

 

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FIDM Alumna Lauren Conrad recently wed William Tell in a rustic ceremony in Santa Ynez, California, wearing a custom-made, fitted lace Badgley Mischka gown. For the reception, she chose a strapless mermaid-style silhouette from FIDM Graduate Monique Lhuillier. "I don't know that I have ever been as happy as I was walking down that aisle," the LC Lauren Conrad for Kohl's designer gushed to Us. "It was amazing!"

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Read more about her wedding looks in the new issue of Us Weekly and at Hollywood Life

Sep

17
2014

Alumna Combines Passion For Fashion and Dogs Into a Boutique

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Alumna Carrie Ann Sanders is profiled in the Houston Chronicle for combining her two passions, fashion and dogs, into the Carrie Ann boutique in Houston's Uptown Park neighborhood. Stocking original styles, accessories, "sophisticated West Coast collections," and dog apparel, the shop is having a relaunch party tonight featuring Bravo TV Chef Roble from 6:00 p.m. to 9:00 p.m.  

Sep

15
2014

Vis Comm Alumna Designs Collection Benefitting Animal Organization Jaws & Paws

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Phraseology founder Amber Day, a graduate of the Visual Communications Program at FIDM, is releasing a new collaboration on Wednesday benefiting an organization that helps stop shark finning, Jaws & Paws. Pop artist and animal activist Anjali Ranadive (pictured above) is the face of the new collection, which features shark tees, marine-inspired shorts, and kimonos. 

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Sep

10
2014

Colleen Quen to Show 50+ Couture Gowns at San Francisco Event

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Shark Tank's Robert Herjavec will host Chic Metropolitan magazine's "Fashion& Luxurious" issue release party and fashion show on Saturday, September 13, 2014 at 7:00 p.m. at the Fairmont Hotel in San Francisco. Designer and FIDM Alumna Colleen Quen will showcase over 50 gowns, including art-like pieces that have been worn by Tyra Banks and Paris Hilton. 

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Tickets for the event are available here

Sep

10
2014

Debut Grad Participates in Supima Design Competition During Mercedes-Benz Fashion Week

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Advanced Fashion Design Debut Graduate David Lee represented FIDM in the annual Supima Design Competition, created to give runway exposure to emerging talent. Finalists from six of America's top design schools, including FIDM, were asked to create a capsule collection of women's eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting. The collections were then shown in a fashion show held during New York Fashion Week at Lincoln Center. Kent State University's Anastasia Iafrate took home the top honor. 

Supima Design Competition 2014. from Supima on Vimeo.

Sep

08
2014

Meet L.A.'s Top Fashion Bloggers at Beverly Center Show Us Your Style Challenge

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Beverly Center invites you to join L.A.'s top fashion bloggers--Aimee Song of Song of Style, Adam Gallagher of I am Galla, and FIDM Graduate Chriselle Lim of The Chriselle Factor-- on Thursday, September 18, 2014, from 6:00 p.m. to 9:00 p.m. Celebrate fall fashion with the #BeverlyCenterStyle "Show Us Your Style" challenge hosted by the bloggers. 

AT 7:00 p.m., Los Angeles magazine Style Editor Linda Immediato will offer style commentary, followed by the announcement of the "Show Us Your Style" challenge winners. There will be a meet and greet with the hosts from 8:00 p.m. to 9:00 p.m., cocktails, music, desserts, and more.

RSVP to rsvp@lamag.com by Monday, September 15, 2014.  

Sep

08
2014

Mary J. Blige Wears White Silk Tuxedo Designed By Octavius Terry

 

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Since graduating from the Advanced Fashion Design Program in 2013, Debut Grad Octavius Terry has designed for celebrities such as Ariana Grande, Queen Latifah, Tamar Braxton, Matt Barnes of the LA Clippers, Sean Kingston, and Nick Cannon to name a few. He outfitted Mary J. Blige in this white silk tuxedo for a recent photo shoot. 

Sep

04
2014

Grad is Co-Founder of Michele Marie Public Relations Which Employs Three FIDM Interns

Sara

“FIDM was crucial in the shaping of my career in many ways," says Michele Marie PR's Sara Andréasson. "Due to FIDM's fantastic Career Center and extensive connections, I was able to land an internship with an amazing company, where I eventually got hired, and then I opened my own fashion PR firm--the career of my dreams!”

Sara, who currently employs three FIDM interns, has worked in public relations at Hugo Boss, John Varvatos, and Da-Nang, where she was Director of PR. Michele Marie PR is a full-service public relations agency specializing in editorial, celebrity, and event driven press in the fashion, beauty, and lifestyle industries. 

Aug

26
2014

Lauren Conrad Appears on Cover of Martha Stewart Weddings With New Bridesmaid Dress Collection

 

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Lauren Conrad, formerly a student at FIDM, has designed a collection of bridesmaid dresses for her label Paper Crown. Conrad and five of her bridesmaids model the ethereal and bohemian-style gowns for Martha Stewart Weddings. The bride-to-be says:

I don’t think it has to be too cohesive,” she explains. “It’s too difficult to take a group of girls and put them in the same color and silhouette; everyone has their own style.” So she’s choosing a few hues, then letting her friends pick from “all the different shapes” in her line. “I don’t mind if there are a few girls in the same dress, or if people are all in different ones,” she says.

People Style Watch has the full report. 

Aug

25
2014

FIDM Alumna Living and Working in Dubai, United Arab Emirates (Interview)

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Apparel Industry Management, Advanced Fashion Design, and Business Management Graduate Ariana DaSilva is working in Dubai, United Arab Emirates, as a Senior Fashion Trainer at Sharaf Retail Group, which represents brands such as Agent Provacateur, Forever 21, and Hello Kitty Beauty Spa. 

What is your current job title/responsibilities? As a Sr. Fashion Trainer, I currently develop, revise, improve, and maintain all of the training programs and materials alongside managing newly acquired luxury retail stores in Dubai, Bahrain, Kuwait, Singapore, and Malaysia. I also monitor and report on the progress of trainees, meet with visual merchandising, marketing, and product development to identify and recommend training requirements and conduct training needs analysis as well as evaluating training effectiveness. I am involved in induction, luxury/high-end customer service, brand/product knowledge, upsetting/cross selling, and style training programs.

What led you to living and working in Dubai? Both for personal and professional reasons, I wanted to change my life, and Dubai kept on popping up in my life. From random job offers in my email, to meeting people who live or work in Dubai, I knew I had to go for it. From the time I started at FIDM, I would always talk about how I wanted to live and work abroad, I just wasn’t sure where, or how it would happen. After completing my BS in Business Management at FIDM, I knew I had to pursue my dreams. No risk, no reward.

Have you lived in a  foreign country prior to now? I have never lived or worked in a foreign country, but have always been drawn to people who travel for work. I always knew that it was something that I wanted to do. I don’t like to stay in one place, or do the same thing every single day.

How did FIDM help prepare your for your career? What didn’t FIDM do is the question. The faculty at FIDM have had a huge influence on my life and are an integral part of my present success. I connected with a lot of people at FIDM. In fact, they encouraged me to get my A.A. in Apparel Industry Management, A.A. in Fashion Design, and B.S. in Business Management. FIDM was and still is my family. They cared about me when I had no support and felt alone and helpless.

Those who made a huge impact on my life know who they are, I could not have made it without them. My degrees have given me sound knowledge and the confidence to go out there in the world and use my talent. Never once was I turned away when I needed help, support or encouragement, and I thank all of them from the bottom of my heart.

Any advice you would like to give to FIDM students post graduation? When I was at FIDM, I spoke every quarter to the new incoming college students during the SUCCESS Seminar. I shared with them my own personal tips and tricks on how to survive throughout their college career. I immediately found myself in the position of a role model, and this enhanced my desire to improve and become better, despite my life situation. It’s easy to let life get in the way and bring you down. But what happens after you graduate? My advice: never give up.

Focus on what you love and don’t settle for less. If you want to move, move. If you want to design, design. Do what moves you, do what you are passionate about, and you will be able to move mountains. Don’t ever stop learning, and making yourself better. Evolve and be aware of what’s happening around you. You make the magic happen around you. You make your own reality, and you must believe in your own power.

Aug

21
2014

Town & Country Magazine's September Issue Is Dedicated to Los Angeles

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From the ACE Hotel (pictured above), located just steps from FIDM's Los Angeles campus, and furniture designers Nikolai and Simon Haas to artist Rosson Crow and Rodarte designers Kate and Laura Mulleavy, L.A. is the new "capital of cool," according to Town & Country's September issue, which is dedicated to Los Angeles. 

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Their L.A. portfolio features the best of fashion, film, food, art and galleries, designers, and iconic locations. Here are some interesting quotes from the issue:

"From a designer’s point of view there is a bit of a frontier—or perhaps Hollywood—mentality that anyone can do anything." -- L.A. Times fashion critic Booth Moore

“I never get bored by what’s presented outside of my house—even the freeways. I made a book about them in the nineties that ended up helping people change their community because all of a sudden they’re looking at the geometry of them.” -- Catherine Opie, photographer and UCLA professor

“There are scenes in New York and London and Paris. Here there are individuals.” -- British model Liberty Ross

“Here, culture is nonhierarchical, diverse, and forward thinking. I agree with the director Werner Herzog, who says L.A. is now the world’s cultural center. If you count the number of images and compositions that are made here, he’s probably right.” -- Michael Govan, LACMA Director

“About six years ago I felt it would make sense to move to a place with easier access to nature, more of a creative community, and that wasn’t freezing cold in the winter." -- Moby

Aug

21
2014

FIDM Students: Enter Cotton University's 24 Hour Runway Show Design Contest

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FIDM Students are invited to enter Cotton University's 24 Hour Runway Show Design Contest. College students can submit fashion illustrations for a design they would create for back-to-school looks in cotton. Winners will not only have the chance to see their work in Cotton’s 24 Hour Runway Show, but also attend the show in South Beach Miami, FL on November 7, 2014 to November 8, 2014.

This contest will be judged in two rounds. Please login to read the full contest details. The first submission deadline is Monday, August 25, 2014. Twenty finalists will be chosen and given six weeks to construct their final outfit based on their winning fashion illustration design. Ten Grand Prize winners will receive a 3-day, 2-night trip to South Beach with VIP Treatment at the Runway Show, a $200 AMEX® gift card, and much more.

Aug

20
2014

GUESS Scholars Program Awards Two Scholarships to FIDM Students

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Furthering their commitment to future leaders, the GUESS Foundation and FIDM have launched the GUESS Scholars Program that awards two outstanding students with one year of full academic tuition. Congratulations to this year's inaugural winners, Fashion Design Students Quinton Lovelace and Duston Jasso on their exciting award!

"The story of the Marciano brothers and their success is an incredible inspiration to anyone that is pursuing the American dream, including me," says Quinton. "Receiving a scholarship from GUESS is a feeling that is almost too amazing to fully articulate." Duston adds: "Becoming a GUESS Scholar has opened a door that will allow my dreams to flourish and become reality. I feel such gratitude that GUESS is investing in my future as a young artist and fashion leader, by believing in my raw talents, passion and dedication." 

And we're happy to report that GUESS + FIDM Design Contest winner Francisco Flores' Cold-Shoulder Cropped Denim Jacket and High-Rise Side-Tie Denim Shorts are now available on the GUESS website

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Aug

18
2014

Advanced Fashion Design Grad Is an Associate Designer For Express (Interview)

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Name: Ethan Bartlett

Major: Fashion Design (2010); Advanced Fashion Design (2011)

Job Title: Associate Designer (Women's Knits) for Express.

Location: I am based at their New York Design Studio.

What do you love most about your job and why? I have always had a strong passion for cut/sew knits, and working for a company as big as Express, I really get to utilize my passion and knowledge of knits in a meaningful way and on a enormous scale.

How did FIDM help prepare you for your career? My Advanced Fashion Design degree really prepared me with the knowledge of construction of garments, and how to make beautiful garments. I am so grateful to have worked with such inspiring instructors during my time at FIDM.

Aug

18
2014

Merchandise Marketing Alumna Erica Thomas Launches New E-Commerce Site

Erica

After years of experience with a trio of brick and mortar stores, Erica Dee, Erica Dee Men, and Erica Dee Kids in Corona del Mar, CA, Merchandise Marketing Alumna Erica Thomas closed her high-end boutiques to launch Harper's, a trend-focused boutique at a more accessible price point. The shop, which opened in 2008, quickly became a Orange County shopping destination. Now Erica has launched a full E-commerce site that includes new merchandise every other day. 

"My beginning in the fashion industry started at the Los Angeles campus," she explains. "My education laid the foundation and gave me the knowledge to be successful in opening multiple retail stores and now launching a mega fashion E-commerce site." 

Aug

11
2014

Former Military MP Aims for Fashion Design Business

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Casey Eby decided to her trade her rifle and body armor for fashion design when she came to FIDM in 2012. Now her sights are set on a BS in Business Management, followed by an MBA, and her own women's fashion/jewelry line. Here's how she does it.

Tell us about your military service.

I served in the U.S. Air Force, where I met my wonderful husband of 4 years. We both served in Texas together, then at Ramstein Air Base, Germany. I loved the military and was passionate about my career as a Military Police officer, though somehow, I was not fulfilled. I would find myself sketching clothing design ideas in my duty notebook and I was always looking at fashion blogs and websites. I dragged my husband to fashion week in Paris, which was about 5 hours away from where we lived, just so I could be around the industry.     

How did you find FIDM?

I originally heard about FIDM in 1999 when a representative came to my high school in Napa, northern California. I took a tour of the San Francisco campus and loved it, but I decided not to pursue a career in the fashion industry because unfortunately my family was negative about my pursuing an artistic career. The consensus was that I would not be able to support myself with a "creative career." Not following my heart is the greatest regret of my life! 

How did you make the transition to fashion college?

I was injured on duty and could no longer serve in the military. This was a blessing in disguise. It took some major prayer and support from my husband, but HE convinced me that Fashion was where I belonged. I hung up my M4 and my body armor, with my GI bill in hand. I applied to FIDM LA while I was still living in Germany, waiting for my official military release paperwork. It was never a question in my mind where I wanted to go to school. I contacted FIDM and Jeanette Guevarra, the counselor who interviewed me in 1999, still had my paperwork on file. It was like it was meant to be!  

What was your major?

I was accepted to FIDM's Fashion Design program within a few weeks of submitting my portfolio. I moved back to LA from Germany and started the Fashion Design program in fall of 2012.  

What did you like best about the program?

I loved that the Fashion Design program gave me a taste of all facets of the industry, from garment construction, pattern making, to Gerber. I graduated with a better idea of what avenue of the industry I wanted to pursue.  I went to FIDM not knowing how to sketch. This was always a huge frustration for me because I had so many ideas in my head, but my hand could not communicate them to paper. Thanks to the amazing guidance and patience of Ms. Nancy Riegelman (My sketching Goddess!), I was able to learn the language of fashion sketching. This has opened up a whole new world of creativity for me.

What was your education experience prior to FIDM?

Prior to FIDM I had taken some college classes at JCs, but it was always a half-hearted attempt. I did not see the general classes offered in a traditional college as applicable to anything I wanted to pursue as a career. I dropped out because I was so frustrated with the traditional college system. It didn't make any sense to me.  

At FIDM, I was able to understand why I was taking the classes in the program and that they all teach useful skills. Even the professional speaking class became an opportunity to get myself comfortable talking about my future business model. 

What are your plans after graduation?

I am currently pursuing my BS in Business Management at FIDM and will have my BS degree July of 2016. I have been thinking of going on for my MBA with Pepperdine School of Business.  

My professor, Dr. Morrison gave me some great advice; he said to make it a graduation present to myself to have a proposal for my first business completed by the time I walk for my Bachelor's. With a solid business plan, and a fire under my butt to get it done, I will be opening a luxury e-commerce site. I have been working on a jewelry line, GalleonJewelry@Etsy.com for the last few years.  I plan to establish my retail brand and eventually expand into an in-house women's ready to wear line coupled with the jewelry. 

Did you do internships in the industry?

I landed my first internship as a design assistant with Heidi Merrick Studio. This was an amazing internship and I worked with her for eight months! The best teacher is hands on! I am a firm believer that if you want something, GO GET IT! Don't wait on anyone else, go pound the pavement and make things happen for your own career.  

Advice to future/current students?

FIDM helped to make my passions for designing clothing and jewelry gel together with my goal of owning a successful business. I would encourage any future FIDM student to treat this education as an investment in yourself. You will learn new skills that may be difficult, but give it all you've got. Eventually those weaknesses will become future strengths.  

Turn your dreams into goals and write them out on paper.  Keep them in front of you until you make them become your reality.  

Aug

11
2014

MPD Graduate Is Director of Fashion Label in Dubai

Mital

Merchandise Product Development Alumna Mital Doshi is the Director of Lemonein FZ, LLC, a fashion label based in Dubai, United Arab Emirates. "Lemonein was my vision at the start of college and seeing it form is like a dream come true," she explains. "We offer not just clothing but unique works of art and rich culture. This essence is what keeps me going and what I love the most. I want to be one of the brands that develop from roots based in the Middle East."

The 2013 graduate says that FIDM helped her understand how to convert a vision into a reality: "For me, FIDM was place with great inspirations, from teachers to libraries to surrounding fashion industries and markets."

Aug

04
2014

Alyssa Casares Holds Fall 2014 Collection Preview at FIDM SF

Alyssa

Last week, Alyssa Nicole designer and Alumna Alyssa Casares held her Fall 2014 collection preview on the balcony of FIDM's San Francisco campus. Her ethereal and feminine women's label was founded in 2010 with her mother Sonia Casares and has evolved into a demi-couture collection handcrafted in San Francisco and Los Angeles. 

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Alyssa Nicole has been featured in Women's Wear Daily, WGSN, Refinery 29, Racked SF, Daily Candy, and Teen Vogue, among others. 

Alyssa Nicole Fall 2014 from Alyssa Casares on Vimeo.

 

Jul

31
2014

Join Us For the 5th Annual Innovative Materials Conference

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The FIDM Library and Alumni Association invite you to "Recycle, Reuse, Reinvent" in celebration of the 5th annual Innovative Materials Conference, curated by FIDM Textiles & Materials Manager, Kristine Upesleja. 

When: August 18, 2014 to August 22, 2014, from 8:00 a.m. to 5:00 p.m.

Where: FIDM Los Angeles Annex, Room A 332, Standard Oil Building, 605 Olympic Blvd.

Exhibit: See the latest innovations in the textiles and materials industries along with designer Janet Hansen’s LED clothing.

Tours: Sign up classes for a tour with the Textiles & Materials department team; RSVP to Kupesleja@fidm.edu.

Guest Speaker: On Thursday, August 21, 2014, from 6:00 p.m. to 9:00 p.m., hear from Costume Designer Janet Hansen, who designs for Britney Spears, Daft Punk, and the Rockettes. Janet will discuss her LED costumes and clothing among other topics. Enjoy refreshments and network with FIDM Alumni and industry professionals. RSVP by August 19, 2014 to CShay@fidm.com.

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Jul

29
2014

Alumnus Evan Kinori Joins Handcrafted Denim Line Jack/Knife

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FIDM Alumnus Evan Kinori has recently joined the handcrafted denim brand Jack/Knife. The Stylesight blog recently interviewed the clothing company's founders, who say:

"He has helped to solidify the brand’s direction and pushed our design, pattern-making and production capabilities. Through countless hours and studio-overnights, Evan has made a serious commitment to taking the ethos of Jack/Knife and harnessing our potential to become more efficient makers."

 

Jul

29
2014

Apparel Industry Management Grad's Men's Line Now at Urban Outfitters (Interview)

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We recently caught up with Apparel Industry Management graduate Reggie Aguiluz to get an update on his men's line VDE.

What is new with VDE? There's been a few new things going on with VDE. We just launched with Urban Outfitters' Without Walls division, which is a hybrid of contemporary/performance wear. Our bestselling items such as "The Samurai 1.1 Jogger" and "The 3/4 Assassin Short" are available online and in the newly opened Urban Outfitters store in Herald Square New York. We're getting ready to release our new Athletic Samurai Jogger which will be available on Jack Threads this fall as well.

Are you doing the designing yourself? Yes, I've been designing everything myself. I try to keep the collections small, but unique and very dedicated to the detailing of each garment. The brand is manufactured in the U.S. from imported Japanese technical fabrics.

Where do you see the line heading in the future? I see VDE heading towards the athletic street culture. For the competitors, contenders, and challengers in the world, not just in the gym, but from the playing field to their ateliers. The line has a very unique concept mixing street, contemporary, and athletic ingredients, so I see the brand opening up a new alley within the fashion industry and having it's unique niche within the retail world in the near future.

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Jul

28
2014

Nick Verreos Blogging For 'Project Runway' Season 13

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For the 11th season in a row, Nick Verreos is serving as an official blogger for Project Runway and Lifetime. The season 2 veteran, and Project Runway: Under the Gunn winning mentor, offers his fashion expertise and entertaining quips about the reality competition show in his weekly recaps. 

Read Nick's post on the Season 13 Premiere

Jul

23
2014

Lifetime Orders Teen Fashion Competition Show 'Threads' Featuring FIDM Scholarship

ThreadsVanessa Simmons will host Threads, a new teen fashion competition show for Lifetime, according to The Hollwood Reporter. Project Runway alum Christian Siriano, Seventeen Fashion Director Gina Kelly and Accessories Editor Jasmine Snow, and YouTube style guru Ingrid Nilsen will serve as judges. Each week, three contestants will compete to set the new standard for the future of fashion. 

The winner will receive $10,000 to be used at any Jo-Ann’s Fabrics & Crafts store or Joann.com, a scholarship to FIDM, and a top-of-the-line sewing and embroidery studio courtesy of Brother International Corporation.

Special guests this season include television personality and host Kelly Osbourne, actress, singer and dancer Zendaya, and actress and model Jaime King.

Jul

23
2014

Farbod Barsum Collection Featured in Fastlane Lifestyle Magazine

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Alumnus Farbod Barsum's self-titled collection of luxury exotic handbags and accessories is featured in Fastlane Lifestyle magazine:

"The glamour, prestige, and luxury of air travel have not disappeared, and either should the accessories that accompany us on our excursions around the globe. From private jet to first class comfort, FARBOD BARSUM’s collection of travel bags and accessories, made with luxury exotic skins such alligator and ostrich, are the perfect thing for a business trip to Dubai or a romantic getaway to Paris." 

Jul

21
2014

Fashion Design Alumna's Blackberry Maverick Label to Debut at Phoenix Fashion Week

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San Francisco Fashion Design Alumna Lexi Raney is one-half of the design duo behind Blackberry Maverick, a dynamic collection of ready to wear dresses that fuse classic 1950s elegance with the bold force of the 1980s. Lexi and her partner Leslie Robertson were chosen to be one of the emerging design duos for 2014 PHXFW boot camp. 

"Each year our team travels to 10 cities in search of the best emerging designers in the nation," explains PHXFW Executive Director Brian Hill. "When we discovered Blackberry Maverick this year, we were very impressed with the high-quality design and long-term vision; we are honored to add this brand to our line-up." Phoenix Fashion Week 2014 kicks off on October 1, 2014. 

The Blackberry Maverick line, based in Colorado Springs, Colorado, offers flattering, high-waisted silhouettes, billowing skirts, and soft cowls that flow with ease. Details include bold zippers and playful hemlines. "I would be lost in this fashion world without the invaluable information I learned at FIDM," Lexi says. 

Jul

21
2014

Orange Is the New Black and Other TV Costumes Featured at FIDM's L.A. Museum & Galleries

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FIDM's Museum & Galleries eighth annual "Outstanding Art of Television Costume Design" exhibition, curated by costume designer Mary Rose, features 100 looks from more than 20 shows, representing more than 90 Emmy nominations. Fashion and TV fans can get up close and personal to costumes from shows such as Orange Is the New Black, Downton Abbey, American Horror Story: Coven, Breaking Bad, Portlandia, True Detective, and Once Upon a Time, among others. 

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Over the weekend, guests such as Mad Men costume designer Janie Bryant, Nick Verreos, TV Academy Governor Sue Bub, and Pretty Little Liars costume designer and FIDM Graduate Mandi Line celebrated the opening of the exhibition with FIDM President Tonian Hohberg, which is free and open to the public from 10:00 a.m. to 5:00 p.m., Tuesday to Saturday, through September 20, 2014.

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Variety has a story about the exhibition here

Photos by Alex J. Berliner/ABImages

Jul

10
2014

Today: Meet and Greet With Kaya Jones For Girls Empowerment Seminar

Kaya

On July 10, 2014, at 3:00 p.m. at Sweet! Hollywood Candy Shop (at Hollywood & Highland), pop star Kaya Jones will be hosting a Girls Empowerment Seminar and meet and greet. The former Pussycat Dolls member has created her own brand of products, including the Hollywood Doll Clothing line for girls, gourmet chocolate bars, lollipops, popcorn, toy dolls, and more. 

Kaya will speak to young girls and women to inspire and empower them to reach their dreams, overcome obstacles, and give advice on protecting themselves in the entertainment and entrepreneurial worlds.

Jun

24
2014

Meet FIDM Social Ambassador Erica Williams

Erica Williams Photo
Get to know FIDM Social Ambassador Erica Williams, who graduated from FIDM's Fashion Design program and is currently in FIDM's Advanced Study Program in Theatre Costume Design at our Los Angeles campus. Follow Erica on Twitter @FIDM_Erica for live updates about her life as a student at FIDM.

Q&A with Erica:

Hometown: “McKinney, Texas”

Describe your style: “Vintage Made Modern”

Currently listening to: “Iron & Wine, City & Colour”

Favorite brands: “Dior & Elie Saab”

An icon who inspires you: “J.K. Rowling”

Favorite place to eat in DTLA: “Cafe Gratitude - Amazing vegan food with a great vibe!”

Dream job: “Costume Designer on Game of Thrones!”

Best advice for FIDM Students: “When things get stressful remind yourself why you started in the first place. I always stop and think how lucky I am to be living out my passion... it makes losing a little sleep completely worth it!”

LA’s best kept secret: “The Library downtown. I know I know, I'm such a nerd, but it's absolutely gorgeous inside not to mention the garden!”

Your FIDM experience in three words: “Opportunity is everywhere.”

Fill in the blank: “You have a hard time buying anything because you know you could make it yourself”

More about Erica: “I am a Redheaded, Texas born, Art History loving Costume Design Student at FIDM! Follow my crazy adventure as I Tweet for FIDM!”

Connect with Erica:

Twitter: @FIDM_Erica

Erica’s Blog

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here.

Jun

19
2014

DEBUT Grad Carol Wong Profiled in East Valley Tribune

Carol

DEBUT Graduate Carol Wong and her medieval-themed collection are profiled in the East Valley Tribune

"Wong applied her love for fashion design and creation in high school, when she joined Chandler High’s Fashion Club — a program run by FIDM — after a speaker from the design school visited Chandler. Wong’s involvement with the program included the submission of eight or nine outfits, a concept board, an essay, and a full-ride scholarship to FIDM Los Angeles for one year.

"I was honored, they told me a lot of people applied,” she said, “it showed my family, who were a bit on the fence about the fashion industry; it showed them I was capable.

Jun

09
2014

Lucky Magazine Editor-in-Chief Shares Tips on Becoming a Fashion Editor

Eva

Lucky magazine Editor-in-Chief, Eva Chen, recently did a Q&A with HuffPost Style and shares valuable advice on becoming a fashion editor, what to wear to a job interview in the fashion industry, and how to leave an impression.   

"On whether or not you need to go to journalism school to be an editor:

You do not need to go to journalism school if you want to work in the fashion industry. I think high schools condition you to think this way: If you want to be a fashion editor, go to fashion school. If you want to be a writer, you should study journalism."

Jun

04
2014

Two Business Management Students Launch Contemporary Women's Collection (Interview)

Half

Fashion Design Graduates and current Business Management Students Johnny Townsend and Aysha Rahim recently launched a women's wear collection, Half-Brother

What is your mission for Half-Brother? We really set out to create a lifestyle more than just a clothing label. Not only do we want to create an experience for our customers that goes beyond a single garment, but we are also committed to manufacturing exclusively within the United States and predominantly within Los Angeles.

When did you start the line? Half-Brother was officially formed in March of this year. The concept for the line originated in 2010 but we have only recently been able to make this dream a reality. As of right now our collection is contemporary women's wear however we also create custom tailored menswear independently of the collection.

Where does the name come from? The name is derived from the relationship between the gods Anubis and Horus. In some accounts of Egyptian mythology the two are the sons of Osiris. The significance of their relationship lies not only in the balance of light and dark, but also in the way in which the two are connected. The relationships we form with one another may not have a basis in genetics but the modern family really is made up of friends, neighbors, colleagues, and in some way we are brothers and sisters.

Tell us about your Spring/Summer 2014 capsule collection. It is heavily influenced by our love of the 1960s and 70s Americana style. There was a lot of Fleetwood Mac playing while the collection was being designed. There is definitely an ethereal feel to the garments; the colors are derived from succulents, stone, and clay. We wanted to design clothing with a vintage feel that was wearable by contemporary women. The fabrics are all natural and we’re using a lot of silks and cottons. We want our women to feel feminine and strong.

How did you meet one another? We met at FIDM San Francisco. We both started the Fashion Design program in 2009, and graduated in 2011. We met during our first day of the program and somehow we just knew it was meant to be. After graduating from the Fashion Design program we both ended up working for technology companies, Johnny for Apple and Aysha for Intuit.

These experiences gave us a unique perspective on technology and business and reaffirmed that we needed to complete our education. Once armed with the knowledge we would be able to successfully pursue our passion for design. We had a vision for a label that we believed in deeply but we wanted to have the business acumen to back it up.

Jun

02
2014

FIDM Graduates Featured in L.A. Blogger Roundup on Racked LA

Bloggers

Merchandise Marketing Graduate Chriselle Lim of The Chriselle Factor (pictured, left) and Apparel Industry Management Alumna Karla Deras of Karla's Closet (pictured, right) were both featured in a L.A. blogger fashion roundup on Racked LA

Chriselle is wearing a Lovers + Friends top, a Nasty Gal skirt, Proenza Schouler shoes, a Judith Leibier clutch, and House of Harlow sunglasses. Karla is wearing Armani trousers, a Maison Martin Margiela belt, an American Apparel bodysuit, and Aquazzura shoes.

Jun

02
2014

DEBUT Grad Tylor Purcell Profiled in Hometown Newspaper

Tylor

Advanced Fashion Design Graduate Tylor Purcell, who showed his black, white, and yellow collection of men's and women's wear at DEBUT in March, is profiled in the Daily Miner, his hometown paper.

"The 2011 graduate of Kingman High School will begin a six-month paid internship June 10 with Los Angeles-based GUESS, which makes jeans, clothing and accessories for men and women. He will serve as an assistant to a designer, then will be hired on full-time to sketch clothing designs for young people.

'I had nine months to create 12 different looks in clothing for men and women," said Purcell, 21, about the fashion show. "It was very hard but it was a lot of fun. I made everything by myself, on top of attending my classes. It was overwhelming, but I learned a lot about my work ethic and myself. I'm determined and stubborn, and this is something I love to do.'"

May

27
2014

Recent IMPD Alumna Is Assistant Designer at Sovereign Code

Brodie

International Manufacturing & Product Development Alumna Brodie Silver, who graduated from FIDM in March, is the Assistant Designer at Sovereign Code, a men's and kids line based in Los Angeles and sold at Nordstrom, Bloomingdale's, and Zappos, among others. "Before I found this job, Kevin Keele in the Career Center was such a great help with my resume; he also gave me great advice and insight on different types of companies, which really helped me in my job search process," she explains. 

"I was in the fashion industry for roughly seven years before attending FIDM, and worked in all aspects, most of which I taught myself on the job. I was constantly confronted with people saying, 'Well, if you had gone to school for this, you would know.' So I did just that! FIDM not only prepared me for the fashion industry, but it also reinforced the fact that this was the industry I needed to be in."

May

22
2014

SF Start-Up Betabrand Features FIDM Fashion Designs from Students

Use

Sarah James, Director of Betabrand's ThinkTank division, recently approached FIDM to see if students from the San Francisco campus would want to be part of a crowd voting and funding opportunity. "Because Betabrand is a successful start up company who is creating a brand new business model, I wanted our students to experience this exciting opportunity first hand," explains Fashion Design Coordinator Janice Paredes.

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Graduating Fashion Design Students Allegra Buch, Kristen Carter, Teresita Ferro, Dorothy Gilprin, Jessica Gonzales, Elizabeth Irwin, Audrey Kim, Mary Lee, Maihien Nguyen, Nicole Spyt, Aracely Tejeda, Jazmin Van Vynckt, and Wendy Vong all participated in the design challenge under the direction of Alumna and Instructor Tracy Campbell. If a submitted design shows promise, then the concept becomes a crowdfunded prototype.

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Vote and comment on your favorite FIDM Student designs through June 12, 2014

May

15
2014

Celebrity Fashion Designer Ina Soltani Introduces 'Second Skin' Collection

Ina

Fashion Design Alumna Ina Soltani has become a go-to designer for celebrities such as Jessica Chastain, Emily Blunt, Kerry Washington, and Jennifer Lopez, among others. Her latest 'Second Skin' collection for fall 2014 is filled with bold and dramatic pieces such as leather cigarette pants, motorcycle jackets, and snakeskin cut out dresses. 

Ina appeared on Elle Fashion Director Joe Zee's TV show All On The Line where he mentored the L.A.-based designer. 

See more of the fall collection at Apparel News and Women's Wear Daily

May

14
2014

Win a Style-Packed Week at Sole Society and VIP Teen Vogue Fashion Show

Sole

Sole Society and Teen Vogue are partnering to offer an all-expenses paid trip and $1,000 Amex Gift Card to Sole Society's headquarters in Los Angeles. The lucky winner and a guest will spend the week learning all about the shoe, handbag, and accessory company and will receive a VIP experience to Teen Vogue's Back-to-School Saturdays fashion show at The Grove. The winner will enjoy assisting on a photo shoot, sitting in with the buyers for product development, attend trend meetings, and more. 

To enter, email a brief paragraph about why you want to spend the week at Sole Society and how accessories add to your style to weekatsole@solesociety.com. Include a photo of your favorite look complete with accessories, your name, date of birth, where you reside, and the school you are currently attending. 

You may also sign up to be a Teen Vogue "It Girl On Campus."

May

13
2014

Vis Comm Grad Is Celebrity Stylist for Actors and Athletes (Interview)

Victor

Name: Victor Michel

FIDM Degree: Visual Communications

Tell us about your celebrity styling career. I can say it has been nothing but a dream come true. In less then a year, I have worked with magazines such as GQ and Rolling Out. I landed my first cover with Rolling Out as well as a four page spread for my styling of actor Brian White. It’s been a pleasure to have styled Claudia Lee (Actress), Malcom Smith (Super Bowl MVP), Tahj Mowry (Actor), Reggie Bullock (Los Angeles Clippers), Natalie Alyn Lind (Actress), Jahlil Okafor (National Player of the Year), and Kevin Durant (NBA MVP).

How has FIDM helped you succeed? FIDM is not just a higher learning institution; it prepares you for not only a job, but a career. Attending FIDM, I learned many lessons I now use in my professional career, such as time management, patience, punctuality, presentation, and being fashion savvy. Most importantly, FIDM taught me the importance of paying attention to detail, which is reflected in my work. The fashion industry is perhaps one of the most competitive fields you can get into, much like attending FIDM.

Attending FIDM made me think outside the box to compete with very talented students. Now being a fashion stylist I find myself day in and day out challenging myself to find new ideas, concepts, and trends to stand out from everyone else. Week after week, course after course you are learning from professors who work in the fashion industry and know firsthand what it takes to land big opportunities.

We hear you are also working with the men's label MyVice. I became involved with MyVice through a former teammate who I became close with while playing professional basketball. I am a junior designer at MyVice and I help with the concepts and development of new product. I also play a large role in building our celebrity relationships and gifting our product to celebrities. 

May

07
2014

Monique Lhuillier Designs Cocktail Dress Collection For Rent The Runway

ML

Monique Lhuillier has designed a special cocktail dress collection for Rent the Runway, the online dress and accessories rental company. The six dresses come in a palette of mint, coral, royal blue, ombre, and print options and range in price from $300 to $375 for a four-day rental.

View all of the dresses from the exclusive Monique Lhuillier capsule collection, which are available starting today. 

May

05
2014

BCBGMaxAzriaGroup Hosts Retrospective Celebrating 25-Year History

Bcbg

BCBGMaxAzriaGroup turned part of its Vernon, California warehouse into an exhibit space on April 29, for a retrospective of the company's 25 year history designing a mix of "Paris chic with L.A. cool." On display were Max Azria Atelier red carpet dresses, Herve Leger bandage dresses, youthful styles from BCBGeneration, and pieces from BCBGMaxAzria Runway. 

Lubov Azria, the fashion house's creative director, is a graduate of FIDM. 

Read more coverage of the exhibit in Apparel News

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