FIDM Magazine

Industry Notables Visit Marketing Class at FIDM Orange County

Instructor Kathleen Jaben's Marketing and Brand Development class at FIDM OC was recently treated to a visit from Harveys founder Dana Harvey and the company's marketing director Malia O'Brian. "I was so impressed by the company story, how Dana and his wife started by making one handbag in their garage on a whim, and it's turned into an international product," said student Megan Ilertsen. "I would aspire to have the same level of insight and passion for my product and brand that Harveys does."

On the same day, students also listened to The Age of Engage author and marketing strategist Denise Shiffman speak about social media. She spoke about more productive and positive ways that social media can effect one's life, including posting resumes and networking with professionals.

Photos by FIDM Student William Griffith

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FIDM SF Student Katie Brown Featured in SF Chronicle

 

Her classmates probably didn't know until now, but FIDM student and famed rock climber Katie Brown has just released a book, "Girl on the Rocks: A Woman's Guide to Climbing With Strength, Grace, and Courage," published by Falcon Guides. Katie, who has been called "the Best Female Climber of the Millennium," is attending FIDM to learn design since she has a clothing sponsor and various endorsement deals. "I want to do clothes for climbing, yoga, general fitness," she tells the San Francisco Chronicle. You can read the entire story here.

World Renowned Graffiti Artist SABER Talks -- And Paints -- At FIDM Los Angeles

Legendary graffiti and fine artist SABER spent the day at FIDM, painting, signing his new book Mad Society, and giving a lecture/slide show about his work and his (mis)adventures in graffiti art.

SABER's fine-art and graffiti works will remain in the FIDM Museum & Galleries for another week.

Read more about SABER on Fashion Club Daily. PLUS: Find out more about FIDM's Graphic Design Program.

FIDM Events: Punk Knits Book Signing and Q&A with Share Ross

Meet Share Ross, author of Punk Knits: 26 Hot New Designs for Anarchistic Souls and Independent Spirits, in the FIDM Museum Shop on the Los Angeles Campus tomorrow, Wednesday, August 15th. She'll be signing books from 11-11:30 a.m. A Q&A with Share will begin at noon.