Fashion Design Alumna's Blackberry Maverick Label to Debut at Phoenix Fashion Week


San Francisco Fashion Design Alumna Lexi Raney is one-half of the design duo behind Blackberry Maverick, a dynamic collection of ready to wear dresses that fuse classic 1950s elegance with the bold force of the 1980s. Lexi and her partner Leslie Robertson were chosen to be one of the emerging design duos for 2014 PHXFW boot camp. 

"Each year our team travels to 10 cities in search of the best emerging designers in the nation," explains PHXFW Executive Director Brian Hill. "When we discovered Blackberry Maverick this year, we were very impressed with the high-quality design and long-term vision; we are honored to add this brand to our line-up." Phoenix Fashion Week 2014 kicks off on October 1, 2014. 

The Blackberry Maverick line, based in Colorado Springs, Colorado, offers flattering, high-waisted silhouettes, billowing skirts, and soft cowls that flow with ease. Details include bold zippers and playful hemlines. "I would be lost in this fashion world without the invaluable information I learned at FIDM," Lexi says. 



Orange Is the New Black and Other TV Costumes Featured at FIDM's L.A. Museum & Galleries


FIDM's Museum & Galleries eighth annual "Outstanding Art of Television Costume Design" exhibition, curated by costume designer Mary Rose, features 100 looks from more than 20 shows, representing more than 90 Emmy nominations. Fashion and TV fans can get up close and personal to costumes from shows such as Orange Is the New Black, Downton Abbey, American Horror Story: Coven, Breaking Bad, Portlandia, True Detective, and Once Upon a Time, among others. 


Over the weekend, guests such as Mad Men costume designer Janie Bryant, Nick Verreos, TV Academy Governor Sue Bub, and Pretty Little Liars costume designer and FIDM Graduate Mandi Line celebrated the opening of the exhibition with FIDM President Tonian Hohberg, which is free and open to the public from 10:00 a.m. to 5:00 p.m., Tuesday to Saturday, through September 20, 2014.


Variety has a story about the exhibition here

Photos by Alex J. Berliner/ABImages



Industrywatch: 5 Trending Girls' Fashion Brands on Instagram

Chill out copy

Trend forecaster WGSN picks these 5 popular Instagram accounts for the latest in Junior girls' fashions:

Pixie Market, an online store,  plays to girly girls looking for head-to-toe looks.

Child of Wild channels a Southern California vibe in its boho accessories shot against stark desert backgrounds.

Chaser Brand, a Los Angeles-based T-shirt company, is known for fashion forward graphic Tees.

Emma Mulholland is an Australian brand with a rebellious streak.

UNIF's tongue-in cheek 90s style is packed with pugs and psychedelic prints.

Want to learn how forecasters pick a trend? FIDM's Visual Communications' majors learn the techniques of professional forecasting.



Meet FIDM Social Ambassador Cara Rimel


Get to know FIDM Social Ambassador Cara Rimel, a Merchandise Marketing Student at our Los Angeles campus. Follow Cara on Twitter @CaraLovesFIDM for live updates about her life as a student at FIDM.

Q&A with Cara:

Hometown: “Corona, California.”

Describe your style: “My style depends on the day. I love the boho chic look, however working at Bebe changed my style. Don't get me wrong I still love my fringe and lace, but now I am wearing bolder colors, and pieces that make more of a statement.”

Favorite brands: “I don't have a favorite brand. I buy whatever catches my eye. However, I love Bebe and F21!”

An icon who inspires you: “Gretchen Rossi! While working with her, it has been so great to learn about her style. She has definitely inspired me for dressy looks, and I have taught her about casual chic.”

Favorite place to eat in DTLA: “My new favorite place is Pieology. It is like Subway or Chipotle.... but for Pizza!”

Dream job: “Celebrity makeup artist, social media manager, creative director for my own company… I plan to be a busy woman!”

Best advice for FIDM Students: “My advice to FIDM Students would be to get involved and make sure everyone knows your name. Get noticed by your teachers, faculty and always remember ‘in sight, in mind.’”

Your hometown’s best kept secret: “My city doesn't have a secret. Corona is quiet boring. That is why I spend most of my time in Orange County or LA.”

Your FIDM experience in three words: “Exciting, educational, and oh-so-fashionable.”

You know you went to FIDM when…: “ have spontaneous photo shoots and wear 5 inch heels to class.”

Connect with Cara:

Twitter: @CaraLovesFIDM

More about Cara:

“My name is Cara Rimel. I am a Merchandise Marketing student about to start my fifth quarter. My road to FIDM began when I was a freshman in high school. A representative came to my school and after that I was hooked. I went home and told my parents where I wanted to attend for college. We took a tour of the FIDM campus and from there I began to attend the FIDM Open House events. The FIDM Open House events are an amazing experience. Each time I met new FIDM grads and instructors who taught me even more about possible career paths. I also attended 3 Days of Fashion four times and had the pleasure of working one at the FIDM OC campus. It was fun meeting prospective students just like I was. After four years of being that "prospective student," I began FIDM in the summer of 2013 at the OC Campus. It was so exciting to finally be attending my dream college. At the OC campus, I joined the student council and FIDM Mode, where I met students whom are now my closest friends. My involvement with FIDM has defiantly paid off. A few months ago I was recommended to intern for Gretchen Rossi (Real Housewife of Orange County). I’m involved in every aspect of her business and learning how to run a company. My life at FIDM has been a rush between balancing life, work, interning, projects and homework and I wouldn't change it for a thing.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 



Meet FIDM Social Ambassador Brianna Kim


Get to know FIDM Social Ambassador Brianna Kim, a Digital Media Student at our Los Angeles campus. Follow Brianna on Twitter @FIDM_Bri  for live updates about her life as a student at FIDM.

Q&A with Brianna:

Hometown: “Orange County, California.”

Describe your style: “I have a pretty conservative, but still really classy style.”

Currently listening to: “I listen to mostly Korean music and a lot of the Korean artists from the ‘90s are coming back, so currently I am listening to an R&B duo called Fly to the Sky.”

Favorite brands: “I am not really big on brands for clothing, but I really love Michael Kors handbags.”

An icon who inspires you: “Jeremy Lin, not only because he is pro athlete, but because he is bold about showing his faith and religion.”

Favorite place to eat in DTLA: “I don't have an all-time favorite place to eat, but how can you go wrong with In-N-Out in SoCal? I also love this build your own pizza place called Blaze Pizza.”

Dream job: “I feel like I am still learning about what career paths there are in digital media. But one dream job that I have is to go work in Korea in the entertainment industry and work on k-pop music videos or the Korean TV shows.”

Best advice for FIDM Students: “Passion, attitude, and talent. This was actually something my Department Chair, Gene LeBrock, once said to our class. 'When you are passionate, it really shows through your work and people will see that.'”

LA’s best kept secret: “Laguna Beach. Newport Beach. Dana Point Harbor (and maybe even In-N-Out?)" 

Your FIDM experience in three words: “Fun, challenging and growth.”

You know you went to FIDM when…: “you choose to take the stairs instead of the elevators.”

More about Brianna:

“My name is Brianna Kim, and I am currently a Digital Media student at FIDM. I recently just finished my first year. Just a few random facts about me… I am an only child and I was born and raised in the OC. I love to sing and I love music, especially Korean music. My all-time favorite TV show is One Tree Hill. For me personally, I place great importance on my Christian faith and my family. At first, I didn’t really know what I wanted to do after high school, but I started taking some graphic design classes and started making videos for my church and I really enjoyed it. So I decided to apply to FIDM and do what I loved. And I am so glad that I decided to attend FIDM because I genuinely enjoy what I am doing and having so much fun learning. Every day at FIDM, I am learning something new and exciting and every day I am learning more about myself and how I can grow as a person to be successful in life overall. I truly enjoy meeting new people and talking/interacting with people and building relationships. Many people believe that I am a conservative person, but one of my goals at FIDM is to really become more adventurous when it comes to projects and experiences. I really want to expand myself and see what I can do. I want to be able to take more risks and really try new things that I have never even thought of. One thing that I have learned here at FIDM is that passion makes a huge difference. When you are passionate about what you do, everything else will fall into place. When you are passionate, you are inspired. When you are passionate, it means you love what you do.”

Connect with Brianna:

Twitter: @FIDM­_Bri

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.



FIDM Style Project: Ashley Fauset of Move Lifestyle Reveals Her Must-Have Fashion Piece


Image: (Left) Fashion blogger of Move Lifestyle, Ashley Fauset in her must-have silhouette dress by Madewell

In this month’s FIDM Style Project series, we reached out to some of our favorite bloggers to ask

“Name one thing in your closet that you couldn't live without and why?”

Managing Editor & Executive Editor of the blog Move Lifestyle, Ashley Fauset weighed in on the subject:

“I simply cannot live without the Silhouette Dress by Madewell. Blue is my favorite color, and this cobalt shade is bold enough to stand out among the sea of LBDs, yet neutral enough to go with everything. The form-fitting blend of viscose, spandex, and lycra feels heavenly and has such a satisfying drape. With a multi-paneled bodice, the dress fits like a glove, and the pin-tucked skirt adds unexpected personality and sass. It’s totally a “wear-anywhere” dress. In the summer, I dress it down with snakeskin sandals and gold bangles, and pair with heels and a striking statement necklace for dressier occasions. In the cooler months, it looks great with leopard-print flats, tights and a cropped jean jacket. No matter the season, I always feel fabulous in this dress. It’s by far my favorite thing to wear.”

More about Ashley Fauset

Ashley Fauset’s sequin obsession began with the donning of her first dance recital costume at the age of four. A classically-trained dancer, Ashley began studying costuming while earning her BA in Dance at Cal State Long Beach. A keen eye for detail and natural knack for sewing earned her the job as a costume technician in the university’s costume shop. Since graduation, Ashley has created costumes for high school dance teams; her more recent work featured a shark costume and spandex capes for her three year old son. Ashley Fauset is the Executive Editor at the e-zine, and shares her tales of mama-hood in her hipster ‘hood at

Connect with Ashley


About FIDM Style Project

FIDM Style Project is an online editorial collaboration series between the online design community and FIDM/Fashion Institute of Design & Merchandising. Are you interested in participating in the next FIDM Style Project series? Get in touch with us here.



Alumni Spotlight: Graphic Design Graduate Candace Peoples

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Name: Candace Peoples
How did you first get into website design/publication design/graphic design?
My freshman year of high school, I took a class called Computer Applications. My teacher at the time, who has become a great friend of mine, showed an interest in the work I was submitting for class assignments. She asked me if I'd ever considered graphic design. I had not; I told her I wanted to be a child psychologist. (Crazy, huh? Who was I?) She introduced me to the Future Business Leaders of America Club where I competed in events like Desktop Publishing, Computer Applications, Spreadsheet Applications, and Electronic Career Portfolio. Since my freshman year, I joined the Yearbook Staff as Layout Editor and continued to take computer classes. My teacher, Mrs. Seiler, is one of the most remarkable and influential people I've met. What a feeling, to have someone see something naturally within you and believe thoroughly in your potential. I thank her endlessly for that. 
What made you want to study Graphic Design at FIDM? 
I thought it would be a great choice to leave the midwest. I had my sights set on either the East or West coasts. I initially heard about FIDM from an old friend who wanted to study Merchandise Product Development. I researched FIDM a little more and to be quite honest, it was the FIDMDigitalArtsBlog that sold me. You can ask a few graphics graduates who'd been featured on the blog. I said hello to a couple of them! 
What was the most valuable piece of information you learned during your education at FIDM?
I've had my share of lessons about the importance of time management. I've also learned how great it was to be involved. I had a great experience as a member of and President of the AIGA Red Dot Student Group and as Art Director of FIDM MODE Magazine for the upcoming issue. The most valuable piece of information for me, however, I just learned recently when speaking to a friend at Graduation. She was giving advice to incoming graphic design students and she said, "Don't think too much outside of the box. Start inside of the box and work your way out." We ended up having a conversation about it right after, and the "Oh my goodness, that's some great advice!" light bulb went on.  
What are some of your proudest FIDM (or non FIDM) accomplishments? 
I absolutely loved Art Directing the latest issue of FIDM MODE. It was a pleasure to work with everyone involved. If there is anything I have to say about the publication is that there is so much potential for the future of that magazine as a representation of all of the talents and gifts, right here at FIDM. Man, I am proud talking about it right now. There was so much I was able to see and create; unfortunately, not all of it could be published but it was still a great experience. Everyone who was apart of the process of creating the magazine from its generation to it being published is important. Thank you for this platform. 
Now that you have graduated and earned your degree, where do you work/what do you do?
I am currently freelancing, but still on the search for full-time work. I was interning briefly at Annex Magazine, but I will be transitioning into the Art Director position within the next few months. 
What is your dream job or ultimate goal?
This questions awakes a tad bit of fear in me because I don't exactly know yet. I foresee art directing to be something that I enjoy very much, and I really love creative collaboration. I just want to design great things. To be fair, I do imagine myself living in New York City having the design time of my life. I just want to do what feels good, and I want people to feel something (which doesn't always have to be good) when they see what I do. 
What inspires you to create?
Culture, really. Whether we want to believe it or not, everything we do as creatives sends messages. We can let the artist in ourselves say "I was compelled to paint this" or "I was feeling this way, so I created that" - there is still a message there. As a designer, we design with intent. There is always a purpose. We are mediums, ourselves. I think that is probably what fascinates me the most about design is how much we control or influence the world around us with the things we create or the messages we send.  
How would you describe your style?
Hmm. Fun. Sometimes trendy. Fresh. Engaging. I like color but I love black and white - especially in photography. Typography is also my #1 everything. 
Current favorite font?
My handwriting, ha! (Seriously, though). I started a Tumblr blog where I just post quotes and sayings with my own handwriting called Sometimes I post things I've written, but mostly little sayings, lyrics, words or whatever comes to mind. I just love handwriting in general. It's my favorite!
Has your education at FIDM helped prepare you for the work you are doing?
Absolutely. For now. 
Do you have advice for incoming students?
Be patient with yourself. One of my favorite writers and a remarkable woman to know, her name is Nayyirah Waheed, wrote about allowing yourself to mature in your craft and taking care of your creative health. Do that. Open yourself to the possibilities of growth without chaining yourself to the expectations of what your gift should look like. It will manifest. You will get there. 
Be sure to check out Candace's Websites: 
See a few snaps from her portfolio below: 



Student Spotlight: Alexis Faber, Merchandise Marketing and FIDM MODE Managing Editor

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Name: Alexis Faber

Major: Merchandise Marketing

Why Did you Choose to Study at FIDM?

I've always loved clothes and I loved the way I felt when I looked at magazines or when I watched runway shows. I 've had a passion for publications because English was a talent that I explored within myself. My interest in words and fashion really comes together in publications and that's where I feel I belong. Fashion was the career path I wanted to explore and FIDM met everything I needed to be happy. 

How Did You Get Involved With The FIDM MODE?

When I first heard about the FIDM MODE upon my acceptance, I knew this was what I wanted to get involved in. I started out on the San Diego campus, attended the first meeting, and we prepared for our first photo shoot. We split up into groups, had a concept in mind and got right into it. We really didn't have much to work with, but we still made it happen. And it was such an amazing experience seeing our work start from nothing and become something extraordinary. 

I have now transferred over to the Los Angeles Campus and have become the Managing Editor on the team and I couldn't be happier. 

What Is Your Ultimate Goal?

I really just want to be involved with fashion publications. I would love to work for a UK publication. 10 Magazine or Harpers Bazaar UK, or publications that aren't well known in the US. I throughouly enjoy how the UK operates their publications. It's much more free spirited and creative, and the way they put together their spreads is much different than how it's done here in the US. Plus traveling is on the agenda, so I'd be accomplishing two goals in one. 

If You Could Give One Piece Of Advice To Future Students:

Soak everything in and try everything and anything that interests you. Don't be afraid to explore your options while you're here at FIDM. Keep an open mind because you might change your mind in what you want to do and that's okay. Just enjoy the journey.  



Merchandise Marketing Student Promoted to Assistant Buyer at Shasa (Interview)


Current Merchandise Marketing Student Valerie Corona will be graduating from FIDM in the Spring of 2015. The eldest of five children, she will be the first in her family to graduate college, and if that wasn't enough of an accomplishment, Valerie was recently promoted Assistant Buyer for the global retailer Shasa, which has over 100 stores worldwide in countries such as Mexico, El Salvador, and Honduras.

How did your promotion come about? I've been working with Shasa for less than a year. I started off as a Fashion Advisor at their first California location in the city of Glendale. My involvement with visual merchandising, store management, fashion advising, and sales, combined with my courses in marketing and buying had me convinced that Merchandise Buying was a a career path I'd love to explore. I was a full-time student, working full-time hours, and worked my butt off.

How did you learn of the Assistant Buyer position? I found the job posting on the FIDM Career Network and checked out the qualifications and I just went for it! I knew what I had to bring to the table and having worked in the environment where the Shasa girl shops definitely came to my advantage. I showed my manager that I was definitely reliable, hardworking, and eager to pick up any opportunity to learn. So when I approached her about the position she was excited for me and sent out a recommendation letter for me to the Shasa headquarters. After that it was all on me!

What are your favorite aspects of the job and why? I love that there is no day in the office where there isn't anything to do. Whether it be processing Purchase Orders for the buyers, visiting the flagship store, or just deciding what clothing will be chosen for our next season, it's been an adjustment, since I was working in the retail store. I'm now in the behind the scenes so I get to be a part of everything that we have going on back our retail stores. It's all worth it!



'Dawn of the Planet of the Apes' Set Decoration Production Assistant Is FIDM Grad


Entertainment Set Design & Decoration Alumna Emma Verdugo, who has past credits as a Set Decoration Coordinator on Saving Mr. Banks and The Campaign, among others, was the Set Decoration Product Assistant on Dawn of the Planet of the Apes, the film that opened on July 11, 2014, and has already grossed over $90 million.

"Working on Dawn of the Planet of the Apes was my first time working on a movie of that magnitude. We had huge sets shooting in both New Orleans and in Vancouver, Canada," Emma explains. "The working environment was fast paced which was very challenging at times, but seeing how great all of the sets looked in the end made all of the hustle worth it. I could not be more grateful for that opportunity." 

Up next, Emma's work will be seen in Alexander and the Terrible, Horrible, No Good, Very Bad Day. She recently moved back home to Baton Rouge, Louisiana where she's currently working on The Fantastic Four as a Set Decoration Production Assistant.

"FIDM has been very beneficial to my career in the film industry," she adds. "I consider the internship opportunities and connections I made throughout the program to be priceless. Being able to work so closely and learn from some of the best people in the industry really prepared me for what working on a show would really be like." 

Photo credit: Kimberly Genevieve 



After a Degree From UCI This Future Vis Comm Student Is Pursuing Her Childhood Dreams



Name: Reina Tan

Age: 23

Hometown: Hong Kong

Previous College: University of California, Irvine '13

FIDM Major: Visual Communications

FIDM Campus and Start Date: OC/LA, October 2014

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? I had not considered attending FIDM for another two to three years because of my lack of confidence and insecurities in my creative abilities. As I sat down with Shirley, all I had to offer was my honest self in how I am at a crossroads in my life, and I was struggling in pursuing a graduate degree in Psychology verses a professional degree at FIDM. Shirley sought out who I truly am as a person and asked me questions that opened my eyes to an unknown passion within me. Because of her, I decided to take a leap of faith and trust in what she sees in me and pursue a degree at FIDM.

Tell us a bit about yourself. I have worked at Trumpet Behavioral Health as a Behavioral Therapist. For many years, my mind and heart resided in a very dark place of constant contemplation of self-destructive thoughts and ways to punish myself. My heart ached at the sight of people living in the streets, families struggling to raise their children in impossible situations, and innocent children becoming victims of neglect and abuse. I pursued a Psychology degree, volunteered consistently at homeless shelters and street outreach, and spent every summer in a different third-world nation to appease that pain within me. By pouring my heart and soul into “helping others,” I discovered in the process I have destroyed myself.

What are your proudest accomplishments so far? Taking the steps to pursue Visual Communications at FIDM is honestly my proudest accomplishment by far. Realizing that I can use my creative outflow to make a difference in this world has changed my perspective in life. Great fear still resides in my heart due to my complete lack of experience and knowledge of the fashion industry, but the courage that took me to take this step is what I feel most proud of.

What made FIDM right for you? In the four years at UC Irvine, I did not get to know one professor, hardly interacted with my classmates, and experienced a lack of motivation to do my best academically. When I was sitting in the office with Shirley, she shared with me the small class size, the personal mentorship, and the countless opportunities that FIDM has to offer which awoke a spark in me to pursue studies at an institute like FIDM.

Since I was a little girl, I have a great passion in fashion, but I never allowed myself to entertain the thoughts of pursuing such a career. For the first time in my life, I see a hopeful possibility to do what I love and allow creative freedom to flow out of me. FIDM will teach me skills that I lack through classes such as Perspective Sketching and Computer Graphics to better prepare me to become a successful and marketable Visual in the fashion industry.

Describe your entrance project. There are three projects required in the entrance portfolio for the Visual Communications major. The first one is the Circle, Square, and Triangle project. I decided to make a hanging mobile made out of a used lampshade from Goodwill. I wrapped it with burlap and yarn and hung strands of different colored shapes that dangled giving it flowing effect.

The second one is an exterior window display. I wanted to display a vibrant set of colors that would bring life to people as they walk by. I created paper windmills all across the backdrop and decided to have a countryside look to it. I hung the clothing display on a clothesline adjacent to a glass cup holding dried leaves and flowers to give my display a consistent flow.

The last one is an interior store display. I displayed the clothes against a red-laced table and pole in order to bring out its soft floral patterns. Additionally, I created a background using burlap to hang vintage displays. As I completed all three projects, I decided on one theme: free spirit.

What are your career goals? I desire to start by working for companies such as Anthropologie to gain creative experience whether its doing their window displays or styling their photo shoots. On the side I want to volunteer my time in the creative team at my church doing their backdrops and visual displays. Eventually if I start a family, I want to freelance and do weddings, special events, fundraisers, and fashion shows. My goal is to live a life that gives hope to others in pursuing their creative freedom.

What do you expect to learn at FIDM? I expect to learn skills I do not possess and become confident in my abilities in the field of Visual Communications when I graduate. Besides the technicality of education, I look forward to collaborating and getting to know my fellow classmates and teachers in what inspires them, how they’ve struggled, and who they are as real people.



Trend Watch: Natural Beauty - No Fuss Makeup Trend


A new focus for beauty trends is leaning towards au-natural look that simply enhances your features. Wearing light make-up will save your skin in the long run and keeping up a natural beauty look will be easier and, well, more natural.

Here are a few strategies working towards a radiant, true beauty you that are worth trying:

Learn Bare-Faced Confidence.

It all starts with being comfortable in our own skin—whether we think it looks good or not! This may take some time, but that's okay; ease into this process. Start just for a few hours on Saturday mornings when we see nobody but the Starbucks barista, we need to give ourselves makeup breaks. From there we can move into a healthy relationship with makeup and use it to amplify the beauty that is inherent to being female.

Start With Sunscreen, and Eat Your Vegetables.

Healthy skin is the foundation to natural beauty. You must begin now, preparing your skin for longevity while it's still young before it's too late. We do this by the way we protect it and what we put into our bodies. Start each day with sunscreen and eat nutrient-rich, antioxidant-packed food. This keeps our skin looking youthful and glowing, without the need for excess makeup to mimic it.


When you exfoliate, it gives way for new skin cells to emerge and get rid of those dead skin cells. This in turn, will make your skin glow. Invest in a nice facial scrub that has soft beads in it, avoiding products with rough beads or small pieces of nuts in them as they can actually cause small cuts in your skin. Do this twice a week, massaging gently all over the face and avoiding the under eye area.

Keep It Simple.

Daily, when you do wear makeup, keep it incredibly simple. Brush on your favorite blush/bronzer blend to add color to your face and two coats of mascara to make your eyes look awake. My favorite simple add on to add subtle drama is to smudge a thin line of brown eye liner. That’s it. Simple, clean, fresh, and natural. What are your best features? Focus on those.



Dazian Fabrics Partners with Vis Comm Students on Window Designs

Metamorph 2014

Industry partner Dazian Fabrics visited the LA campus recently to see first-hand the results of their collaboration with Visual Communications students. Design Installation students used fabrics and materials donated by Dazian, a top supplier of materials for special events, entertainment, and public spaces, to create imaginative window displays with the theme "Metamorphosis." Company executives Chris Diaz and Steve Weiss were impressed by the creativity on display at the fifth floor windows.

"These windows are beyond what we were expecting," said Diaz, who explains that the trend for big retailers in the junior market is towards more imaginative, attention grabbing window displays."These students will join the working community and inspire retailers," said Diaz.

Meta dazian

Visual Communications Director Cynthia Patino linked with the company at last year's Saks Student Window Challenge. Faculty members Christine Lo Presti and Brad McCall selected the materials and guided students.



36 FIDM Alumni Working in Hollywood Both On-Camera and Behind the Scenes


Did you know that FIDM Students and Alumni work on some of Hollywood's hottest movies and television shows like The Hunger Games: Catching FireThe Fault in Our Stars2 Broke GirlsGleeMan of Steel, Smash, Alice in Wonderland and more. FIDM Alumni graduate with the skills necessary to launch a successful career in the Entertainment Industry. They’re doing everything from designing costumes and managing art departments to creating visual effects and even appearing on-camera. 

Mary Claire Hannan, Costume Designer, The Fault in Our Stars

Marlene Stewart, Costume Designer, Oblivion, Date Night, Night at the Museum: Battle of the Smithsonian

Soyon An, Costume Designer, Step Up: All In 

Mona May, Costume Designer, CluelessAmerican Reunion, Zookeeper

“I constantly tell people about all of the new and amazing programs offered by FIDM. The college is at the forefront of integrating media and technology with the many programs and degrees that they offer.” – Jill Ohanneson, Costume Designer, Revenge

Kyle Brosius (Art Director), Kyle Thorsen (Lead Motion Graphics Designer) and Justin Hamilton, (Lead VFX Designer), Greenhaus GFX creating trailers for films like Maleficent, 22 Jump Street, Oz the Great and Powerful, and HBO series Girls.

Trish Summerville, Costume Designer, Gone Girl, The Hunger Games: Catching Fire, The Girl with the Dragon Tattoo


Jessica Carpenter, Costumer, Ender’s Game, Piranha 3D

Bérénice Eveno, Cinematography Apprentice, The Dark Knight Rises

Shelli Nishino, Costumer, Man of Steel, After Earth

Kaitlyn Wood, Buyer, The Call, Hitchcock

“FIDM is great because almost all of your instructors are currently working in the industry. You can pick their brains and I was able to have some amazing internships.” – Emma Verdugo, Set Decoration Coordinator, Saving Mr. Banks and Alexander and the Terrible, Horrible, No Good, Very Bad Day.

Michelle D’Antonio, Specialty Costumer, The Hunger Games: Mockingjay

Trayce Gigi Field, Costume Designer, 2 Broke Girls

Mandi Line, Costume Designer, Pretty Little Liars


Eileen Cox Baker, Costume Designer, CSI: Crime Scene Investigation 

Suzy Magnin, Key Costumer, The Mentalist

“At FIDM, I learned the diverse aspects of costume design, from history and research to sketching, construction, crafts, budget continuity, and the etiquette of this sophisticated, hands-on profession.” – Francine Lecoultre, Costume Textile Artist, Fast & Furious 7, Girl With the Dragon Tattoo; Textile Artist, Night at the Museum: Secret of the Tomb

Greg LaVoi, Costume Designer, Major Crimes, The Closer 

Kristi Hoffman, Assistant Costume Designer, Dancing with the Stars

Nancy Au, Costume Supervisor, BridesmaidsBlended, Inside Llewyn Davis, This Is 40


Halina Siwolop, Set Decorator, Masters of Sex

Giovanna Ottobre-Melton, Costume Designer, Gang Related, Mob City

Christine Bean, Assistant Costume Designer, Blacklist, Smash

Sarah Stimpson, Art Department Coordinator, The Neighbors

Ali Matilla, Set Decorator, Real Husbands of Hollywood

 “As soon as I walked into the lobby of FIDM I could sense the feeling of creativity and knew that this was where I could acquire and knowledge and develop the skills to achieve my dream.” – Michelle Liu, Set Costumer, Jersey Boys, Glee, The Bling Ring, and Avatar.


Danielle Colding, Winner, HGTV’s Design Star

Desiree Hartsock, Star, The Bachelorette

Casey Noble, Host, HGTV’s Design on a Dime

Jonathan Gitlin (Creative Director), Mario Hernandez (Senior Motion Graphics Designer), and Ryan Verseman (Motion Graphics Producer) at Create Advertising developing trailers for Tammy, Alexander and the Terrible, Horrible, No Good, Very Bad Day, and Netflix original series Orange is the New Black.

Daniel Musto, Stylist and Costume Designer, Fashion Star and The Kris Jenner Show

Feeling inspired? Click here to request more information about attending FIDM College. 



Meet FIDM Social Ambassador Lauren Hemmingsen

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Get to know FIDM Social Ambassador Lauren Hemmingsen, a Visual Communications Student at our San Francisco campus. Follow Lauren on Twitter @FIDM_Lauren  for live updates about her life as a student at FIDM.

Q&A with Lauren:

Hometown: “Santa Rosa, CA.”

Describe your style: “Urban street style meets California boho.”

Currently listening to: “Anything by John Mayer.”

Favorite brands: “Marc Jacobs, Fresh Cosmetics, Madewell and Zara.”

An icon who inspires you: “Carrie Bradshaw.”

Favorite place to eat in San Francisco: “King of Thai Noodle House.”

Dream job: “Fashion editor of a big fashion publication.”

Best advice for FIDM Students: “Take advantage of all the opportunities FIDM offers, it'll make your experience worthwhile.”

San Francisco’s best kept secret: “The best shops and restaurants are hiding in the places you'd never expect!”

Your FIDM experience in three words: “Exhausting, creative and inspiring.”

You know you went to FIDM when…: “You know you went to FIDM when your desk looks like an art supply store exploded on it.”

Connect with Lauren:

Twitter: @FIDM­_Lauren

More about Lauren:

“If anyone who knew me was asked, ‘How would you define Lauren?’ I'm sure the first word that would come to their head is ‘fashion.’ And primarily, I agree. However, if I were to define myself, the first word to come to my mind would be ‘passion.’ My life is built upon endless amounts of passion—my love for my family and friends, my home, and of course my career and future.

Being from Northern California, I've learned to appreciate the natural wonders that surround me. The beautiful mountains, the tall trees, and swaying bays. But as I grew up, I also learned to appreciate the other side of the spectrum: the fast-paced city life and the glam fashion industry. My passion for that world defines me, but my roots in California ground me.

Attending FIDM is helping me reach my goals of becoming a part of the industry that I admire so much. Getting to pursue my dream is incredible and I am so excited to progress in my career and find my own glamorous, fabulous, and fashionable pathway.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.



500+ People Attend The Glitter Plan Book Signing & Reception at the FIDM LA Campus

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The FIDM LA Campus was filled with chatter and excitement of more than 500 visitors, including fashion bloggers, and FIDM Students and Alumni who attended an intimate Q&A session with the founders of Juicy Couture, Pamela Skaist-Levy and Gela Nash-Taylor, on Friday, June 27 at the FIDM LA Campus. The inspiring Q&A session, moderated by Los Angeles Times Fashion Critic Booth Moore, was followed by a book signing by the founders who were promoting their book, The Glitter Plan: How we Started Juicy Couture for $200 and Turned it Into a Global Brand.

Skaist-Levy, who is a graduate of FIDM, became best friends with Nash-Taylor after meeting as coworkers in a retail store in Los Angeles and they set out to create a fun brand that reflected their personalities. Skaist-Levy and Nash-Taylor began with $200 in a one-bedroom Hollywood apartment, which evolved into a global phenomenon with Juicy Couture, defining a new genre of “California Cool” contemporary clothing, and putting LA style at the forefront of the international fashion scene. Although the duo has since parted ways with Juicy, they have launched a new collection of edgy, feminine clothing Pam & Gela, which debuted in March 2014.

The two best friends gave inspiring advice and Skaist-Levy also touched on her FIDM experience.

“On the first day of FIDM in 1985, the teacher asked the class, ‘What is the job of a designer?’ Some people said, ‘To make patterns.’ Others said, ‘To be creative.’ But the right answer was this: The job of a designer is to solve problems,” said Skaist-Levy.

“To have a business in fashion, you have to have a product that other people want to buy,” said Nash-Taylor. The duo also mentioned how when it came to making business decisions, whatever they did, they both had to like it.

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Above: Juicy Couture founders Gela Nash-Taylor (left) and FIDM Grad Pamela Skaist-Taylor outside of the FIDM Museum & Galleries at The Glitter Plan Book Signing and Reception on June 27, 2014.

Nash-Taylor also emphasized the importance of following your passion to find your future career. “Follow your passion. It’s like a sickness: we can’t help it, we have to do it,” said Nash-Taylor.



Ashley Fauset of the blog Move Lifestyle attended the event and was inspired by hearing the Juicy Couture founders speak about following their passion.

“One concept was mentioned repeatedly throughout the interview: Be true to yourself and do what you love. I think that piece of advice translates to every aspect of life, whether it be career, art or otherwise,” said Fauset.

For more information about The Glitter Plan: How we Started Juicy Couture for $200 and Turned it Into a Global Brand visit the FIDM Museum Shop here.

Skaist-Levy and Nash-Taylor shared the following video on their Instagram profile stating "Just a little thankyou/shoutout to our #fidm and #juicycouture family!"



MPD Alumna Is Senior Licensing Manager at Sony PlayStation


Merchandise Product Development Alumna Hykeema "Keema" Moorer is now Senior Licensing Manager at Sony PlayStation (Sony Computer Entertainment America) after working as a Licensing Manger at The Walt Disney Company (Disney Consumer Products.). We recently caught up with the 2000 graduate to talk about her career: 

What do you love about your new job and why? First, I am a huge gamer and PlayStation is the company of my dreams.(I have been playing PlayStation since the launch of the console.) Coming from a huge entertainment company like Disney, I learned that content and merchandise go hand-in-hand; I was waiting for the gaming industry to catch up and my company of choice did just that. I get to bring in licensees who can capture the essence of our IP’s and the PlayStation brand through consumer merchandise.

It is very much like being an entrepreneur where I get to look for white space opportunities in the marketplace while managing and growing a business as if it were my own. I also get to work on contract negotiations, retail presentations, educating our studios on what licensing is and how it can benefit our company, as well as attend trade shows to scout out new licensing opportunities. And let’s face it who doesn't like play at work--and I mean that in the literal sense.

How did FIDM help prepare you for your career? My education was essential in grooming me for the world of licensing. I started my career working in product development for American Apparel and Rock & Republic. From there, I applied for a job at MGA Entertainment as a licensing coordinator. I had no idea what licensing was at the time but decided to give it a shot either way. About three months into this new world I decided that licensing was the place for me. It allowed me to use more of what I learned at FIDM: Merchandise Marketing, Product Development, and Retail Buying to name a few.

What are your career goals? My ultimate career goal is to become President of Licensing. I would love to one day manage a team of eager professionals who are looking to grow a business from the ground up by turning content (movies, TV Shows, video games, etc.) into physical goods (apparel, toys, accessories, etc.).



Trendwatch: Graphic Designers Reinvent Movie Studio Logos

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Six animated logos for entertainment industry production companies are featured in a New York Times roundup of creative screen logos—the less-than-a-minute sequences that play between the major studio logo and film title in a movie's opening credits. Not to be outdone by the major studios "powerful production companies and financiers have increasingly followed suit with elaborate cinematic logos of their own," says the Times. Featured logos include: Skydance, Jerry Bruckheimer, Seth Rogen's Point Grey Pictures, and more.

The FIDM Graphic Design program offers an Entertainment Industry option.



Meet FIDM Social Ambassador Natalie Ellen


Get to know FIDM Social Ambassador Natalie Ellen, a Merchandise Marketing Student at our San Diego campus. Follow Natalie on Twitter @FIDM_Natalie for live updates about her life as a student at FIDM.

Q&A with Natalie:

Hometown: “Sheridan, Montana… a ranching community that didn’t even have one stoplight.”

Describe your style: “Keep it classy.”

Currently listening to: “Beyonce, Madonna, CCR.”

Favorite brands: “Kate Spade, Chanel.”

An icon who inspires you: “Audrey Hepburn.”

Favorite place to eat in San Diego: “Snooze. Totally worth the wait.”

Dream job: “Fashion Consultant.”

Best advice for FIDM Students: “Just keep going.”

San Diego’s best kept secret: “The thrift stores and coffee shops of North Park.”

Your FIDM experience in three words: “Totally worth it.”

You know you went to FIDM when: “You know exactly which designer inspired that dress hanging in the store window.”

Connect with Natalie:

Twitter: @FIDM­_Natalie

Blog: Think Fashionably

More about Natalie:

“Hello! I’m a Merchandise Marketing student at FIDM in sunny San Diego. I was born and raised in a tiny town in Montana and I grew up on a ranch. Wearing heels to school was definitely different in a sea of boots and Wranglers. Even though I never really felt like I belonged, at FIDM I felt at home - now no one asks why I’m all dressed up! I moved to California by myself, and it has been the best adventure. I am all about trying new things and having new experiences. I love to travel, as I have a severe case of wanderlust. I want to use fashion as an avenue to see the world. I am starting my own company so that I can be a part of many different aspects of this industry. What we wear affects so many areas of our lives and I want to help people understand the importance that fashion plays.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDMSocial Ambassadors here.



Vis Comm Students to Participate in Saks Fifth Avenue West Coast Student Window Challenge


design:retail, in cooperation with Saks Fifth Avenue, will host the West Coast Student Window Challenge on Thursday, July 31, 2014 in Beverly Hills. Visual Communication Students will compete in a daylong challenge for a mentorship with the Saks window team.

Pictured: Last year's winning Student Team of James Ryerson and Natalie Kunkle



FIDM Los Angeles Photo Featured in L.A. Times


The Los Angeles Times has featured a photo of a hallway at FIDM Los Angeles, snapped by David Patrick Valera, taken while his daughter was participating in a workshop.

"He managed to capture the hallway scene, with a figure walking the halls and students' work from last year displayed in the case on the left side of the frame.

As Valera says: 'I have a camera with me at all times even when I'm taxi dad running them all around town.'"



Today: Meet and Greet With Kaya Jones For Girls Empowerment Seminar


On July 10, 2014, at 3:00 p.m. at Sweet! Hollywood Candy Shop (at Hollywood & Highland), pop star Kaya Jones will be hosting a Girls Empowerment Seminar and meet and greet. The former Pussycat Dolls member has created her own brand of products, including the Hollywood Doll Clothing line for girls, gourmet chocolate bars, lollipops, popcorn, toy dolls, and more. 

Kaya will speak to young girls and women to inspire and empower them to reach their dreams, overcome obstacles, and give advice on protecting themselves in the entertainment and entrepreneurial worlds.



New FIDM San Francisco Students Get Acquainted With The City


A group of 24 new FIDM San Francisco Summer Students joined Student Activities on a San Francisco city bus tour following Orientation. The three-hour tour helped the students get the lay of the land, visiting landmarks such as Golden Gate Park, North Beach, the Marina, Haight Street, Alamo Square, the Golden Gate Bridge, and Union Square (pictured, above.) 



What's Cooking at the FIDM Library?


Stop by the Los Angeles library's Textile & Design Research room to witness the latest eco-friendly experiment—fermented fabric in a jar! After an inspiring workshop with Australian scientist Gary Cass, students and members of the Textiles & Materials Department started growing their own cellulose-like fabric from the bacteria of fermenting wine. Everyone is amazed at the fabric's rapid growth.



From the FIDM Library: Textiles & Materials Quarterly

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Summer 2014 is all about Sustainable Design. Natural, organic, and sustainable brands are gaining popularity with the average consumer requesting products they can feel good about without sacrificing price and performance. German sportswear giant Adidas is producing heel counters made from recycled food containers. London designer Jane Bowler does not throw anything away, but prefers to re-use scraps for new garments and accessories.

Please Recycle

Bionic yarn is transformed into denim from plastic floating in our oceans and on our beaches. Some forward thinking companies are demonstrating that recycling can be fashionable. Conceptual artist Alyce Santoro has created Sonic Fabric, a repurposing of audio cassette tapes, merging art and functionality with a twist: sound.

photo: Jane Bowler design

by Cynthia Aaron/Textiles & Materials Specialist/FIDM Library



Economists Find Bachelor's Degree Pays Off, Reports CNN Money

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A Bachelor's degree is still a good investment, according to a recently published study by Federal Reserve Back of New York economists, reports CNN. "Despite the recent struggle of college graduates, investing in a college degree may be more important than ever before because those who fail to do so are falling further and further behind," says the report. Data showed that over the course of their working lives, college graduates earned 75% more than high school grads. Even with rising tuition costs and student loan debt, the return on investment is considered high at 15%.

photo: FIDM graduation



Interior Design Alumna Featured on the Cover of OC Family Magazine


FIDM Interior Design Graduate Erika Brechtel was recently featured on the cover of OC Family magazine for their "Inspired Mom" issue. An award-winning brand stylist, she specializes in creating unique identities for clients in the fashion, interior design, food and wine, health and beauty, travel, art, photography, and lifestyle industries. Her website features advice and examples for styling your business, home, yourself, and your life.



Meet FIDM Social Ambassador Ashley Consolo

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Get to know FIDM Social Ambassador Ashley Consolo, a Visual Communications Student at our Orange County campus. Follow Ashley on Twitter @FIDM_Ashley for live updates about her life as a student at FIDM.

Q&A with Ashley:

Hometown: “Phoenix, AZ.”

Describe your style: “Bohemian chic, simple and classy.”

Currently listening to: “Whatever is on the radio, I like to go with the flow and just have fun!”

Favorite brands: “I like the brands they carry at Urban Outfitters, Anthropologie, and Free People.”

An icon who inspires you: “Coco Chanel– she's the one who inspired me to love fashion in the first place.”

Favorite place to eat in the OC: “I love eating at the Panini Café.”

Dream job: “Ever since I was younger, it has always been my dream to design celebrities’ houses.”

Best advice for FIDM Students: “Never give up! It will pay off in the end.”

OC’s best kept secret: “During finals, the Starbucks by UCI stays open 24 hours.”

Your FIDM experience in three words: “Anything is possible!”

You know you went to FIDM when: “Every day is like a fashion show and you spend your spare time studying at the local Starbucks.”

More about Ashley:

"Hello! My name is Ashley Consolo. I am a Visual Communications Student at FIDM. I started out at the Orange County campus in Fall 2013 and now I'm headed to the Los Angeles campus to start the Summer 2014 quarter. I was born and raised in Arizona and it has always been my dream to go to school on the West Coast. Not only to get away from the heat, but to study fashion in Downtown LA. My dream is to become an interior decorator or a professional blogger. In my free time I like to get lost in the world of Pinterest and obsess over The Skinny Confidential. If I could give any advice to future FIDM Students, it would be to take up every opportunity FIDM has to offer and to get involved! Whenever something doesn't go as planned, never give up, keep moving forward, and think positive. 'When you think positive, positive things will happen.'"

Connect with Ashley:

Twitter: @FIDM­_Ashley

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.



Follow FIDM Social Ambassador and Alumnus Paul Hagopian Reporting Live from Fashion Culture Trade Fair Fi3


FIDM Alumnus Paul Hagopian founder of premium denim line Shade55 is reporting live from fashion culture trade fair Fi3 today and tomorrow for FIDM Social! 

Fi3, which stands for Fashion x (Innovation x Insight x Influence), is a self-described “trade event, music festival and conference series” focused on the men’s market and taking place at the Barker Hangar in Santa Monica, California – the same venue as FIDM’s annual DEBUT Runway Show

 Hagopian will be acting as a guest Instagram contributor for @FIDMCollege and live-tweeting from @Shade55denim offering a glimpse into this cutting-edge music-festival-meets-fashion mash-up:







Read our exclusive Q&A with Hagopian, whose previous work experience includes William Rast, People’s Liberation and Justin Timberlake prior to launching his own label, currently sold at Nordstrom.







FIDM Style Project: Matthew Mathiasen is Captivated by the Fashion Wit and Charm of Simon Doonan


Image: (Left) FIDM Alumnus and fashion designer of MATHIASEN, Matthew Mathiasen and Creative Ambassador for Barneys New York, Simon Doonan.

In this month’s FIDM Style Project series, we reached out to some of our favorite bloggers to ask “If you could have dinner with any fashion icon, dead or alive, who would it be and why?”

Los Angeles-based FIDM Grad and Fashion Designer Matthew Mathiasen weighed in on the subject:

“Simon Doonan, the Creative Ambassador-at-Large of Barneys,” he says. “I would love to have dinner with Simon for several reasons, mostly for his eccentric wit and creative charm. His experiences in the industry are truly priceless and inspiring. I assume that our dinner would consist mostly of beverages and talking of the wild and fun fashion life he leads - at least I would hope so!”

More about Matthew Mathiasen
Matthew was born and raised in Texas with a jaunt through Virginia before making his trek to Los Angeles. While studying Merchandise Product Development at FIDM, Mathiasen worked at POOL Tradeshow where he gained vital market knowledge and brand building experience. Upon graduation from FIDM, Mathiasen joined the ranks at the LA design house ELMER AVE. As co-designer at ELMER, he brought his flare to the raw and edgy style of the prominent brand, introducing the brand's first women’s collection and retail location.

In 2011, Mathiasen was working for designer Betsey Johnson, managing her Santa Monica retail location as well as a participant of her quarterly collection reviews with the design team.

Since 2013, Mathiasen has been quietly crafting his new women's sportswear and accessories brand simply dubbed MATHIASEN. Every piece of the collection is inspired by Mathiasen's close group of girlfriends, music, and everyday life. MATHIASEN is designed for the woman that wants to smile and enjoy her life.

About FIDM Style Project
FIDM Style Project is an online editorial collaboration series between the online design community and FIDM/Fashion Institute of Design & Merchandising. Are you interested in participating in the next FIDM Style Project series? Get in touch with us here.

Image courtesy of Dan Hallman.



Industrywatch: Vince Names New Creative Director

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As it continues expansion plans, Los Angeles-based Vince has named designer Natalie Ratabesi to the newly created post of Creative Director, Womenswear. CEO Jill Granoff explains to Women's Wear Daily: "We felt it was really important to have a women's creative director who can unify all the women's categories, and that includes ready-to-wear and accessories, under a singular vision." Designer Ratabesi, who has held design posts at Philosophy, Dior, Gucci, and Ralph Lauren, is stoked about the move. "Right now I feel like there's a new energy in LA," she tells WWD.



Wedding Dresses on View at London Museum

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Fashion lovers who travel to London this summer should add the Victoria and Albert Museum to their to do list. Wedding Dresses: 1775-2014, an exhibition tracing the history of that most important dress from its "days as a simple day dress to when it became an elaborate show stopper and a huge moneymaker for designers such as Charles Frederick Worth and Vera Wang," sounds fascinating in the New York Times story. Among the fashion tidbits: Queen Victoria kicked off the white wedding gown trend in 1840. Before her wedding to Prince Albert, brides often wore brightly colored gowns.

photo: Dita Von Teese in her purple Vivienne Westwood bridal gown (from the show). Photo by Robert Fairer, New York Times.



Meet FIDM Social Ambassador Kayla Coleman

Kayla PictureGet to know FIDM Social Ambassador Kayla Coleman, a Visual Communications Student at our Los Angeles campus. Follow Kayla on Twitter @FIDM_Kayla  for live updates about her life as a student at FIDM.

Q&A with Kayla:

Hometown: “Moreno Valley, California. We’re small but we’re coming for the crown!”

Describe your style: “I’m big on comfort, mixing prints, and accessorizing. If I had to give it a name, I’d say Boho-Kardashian-fly girl. I have my whimsical days; I have my sleek and tailored days; and when I’m feeling adventurous, I go for street style and I just channel Jenny from the Block!”

Currently listening to: “Ed Sheeren, Childish Gambino, Paramore.”

Favorite brands: “Free People, Young and Reckless, K and K for Pacsun and Kardashian Kollection.”

An icon who inspires you: “Selena—big fashion, big role model, bigger heart.”

Favorite place to eat in DTLA: “Oh, Panini Café, all the way! FIDM Student 20% discount anyone?”

Dream job: “Celebrity Makeup Artist, Social Media Manager, Creative Director for my own company… I plan to be a busy woman!”

Best advice for FIDM Students: “Don’t leave without making your mark. Even the custodians should be tearing up on your last day!”

LA’s best kept secret: “Blessed. Impressed. Success.”

Your FIDM experience in three words: “Time flies by.”

You know you went to FIDM when…: “your entire month’s bank statement is for Starbucks, band aids and Uber!”

Connect with Kayla:

Twitter: @FIDM­_Kayla

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.



FIDM Alumni Association Presents 'Branding Bootcamp' Workshop


Your logo, photography, web design, social media and other marketing collateral speaks directly to your customer before you have even said a word. We'll take a look at the trailblazing companies and brands that are getting it right so you can be inspired to brand or rebrand yourself or business. Taught by Victoria N. Koch of A Gifted Society. FIDM Alumni, Faculty, Staff, Students, and Guests are invited to attend.

Date: Saturday, July 12, 2014

Time: 11:00 a.m. to 3:00 p.m.

Location: 1010 Wilshire Conference Room, Los Angeles, 90017; Free parking at 637 St. Paul Street

Price: $60 FIDM Alumni; $70 Guests

Included: Rooftop lunch from New Moon, Peddler's Creamery ice cream, Sprinkles cupcakes, and a goody bag. 

Spaces are limited. Please email Victoria at for payment and registration instructions.



National Retail Federation President and CEO Matthew Shay Delivers FIDM Commencement Speech


NRF President and CEO Matthew Shay delivered the FIDM commencement speech to 2,000 FIDM Graduates at the Staples Center in downtown Los Angeles on June 21. posted Mr. Shay's speech in its entirety, included below. Please visit for the complete article.

Thank you for that kind introduction. As Alan Simpson, the former U.S. Senator from Wyoming, once said when taking the stage after a particularly flattering welcome, “Thank you for that kind introduction. My father would have enjoyed it, and my mother would have believed it!”

So thank you, Barbara, and thank you to President Hohberg, Department chair Marlene Dunn, the FIDM board of directors, faculty, staff and all the students who have made me feel so welcome here on campus.

And to the graduating class of 2014 – congratulations! Congratulations to all of you, for making it to a day that many of you thought would never come (I’m talking to you, parents!). I know it hasn’t been easy. Many of you have worked full-time while earning your degrees. In fact, I bet some of you are supposed to be at work right now! You have survived countless all-nighters (and I don’t mean the kind you will pull tonight while you’re celebrating!). Some of you are even celebrating your second graduation here at the Staples Center. So congratulations to you all!

It was just a few days ago that President Obama delivered the commencement address at UC  Irvine, and I’m sure that when FIDM announced that this year’s commencement speaker was “a 52-year-old President from Washington, D.C., who is highly involved in the political process,” many of you naturally thought you were going to get “the other President.” Well, I’m sorry to disappoint you. But as my kids say, you did get the “President of Shopping!”

So thank you for giving me this honor and inviting me to be here today. 

It’s an honor because you had your choice of many other qualified speakers. And it’s an honor because of the incredible reputation of FIDM and the 55,000 graduates it has produced during the past 45 years. But mostly, it’s an honor because of the opportunity to spend a few minutes with the class of 2014 and your families and friends on such an important day in your lives.

And because it’s such an important day, I wanted a member of my family here with me too, so I’m joined by one of our three children, our eight-year-old daughter, Pearson. Pearson is pretty excited to be here for at least two reasons. First, when she was just three years old, she was already dressing herself for preschool, putting together these crazy outfits that somehow managed to match. I knew we were on to something when the preschool teachers would say, “Oh look, here comes Betsey Johnson!” So Pearson loves fashion!

But she may have been even more excited because she got to skip her last day of second grade, escape the heat and humidity of Washington, and see Universal and Disney. I’m just happy to have her here with me to be part of this special day.

When I visited FIDM a few months ago, President Hohberg gave me a tour around campus. She even kept the Annual Exhibition of Motion Picture Costume Design here two extra days so I could see the dress that Keira Knightly wore in “Anna Karenina,” and my personal favorite, the skirt that Keanu Reeves wore in “47 Ronin”!

I was amazed to learn that FIDM offers students 22 different majors, ranging from Merchandise Marketing to Digital Media. The breadth of study and rigorous curriculum provide one of the best launching pads in the country for you to reach the next level of success in your careers.

But what I enjoyed most about my trip was the chance to spend some time with some of the students, just talking to them and learning about why they chose FIDM and what they’ve enjoyed about their experiences. You know, a degree from FIDM is a diploma on one side and a ticket to a great future on the other. And from the conversations that I had, it’s obvious that FIDM students are well on their way to exciting futures. 


In fact, I think you’re all well on your way.

You are poised to be leaders in an industry that supports 42 million jobs – that’s one in four jobs across America.

And retail drives that kind of economic activity because it’s a dynamic industry, an industry that’s always moving and always changing. That’s why, if you have imagination and drive, you can start out in the stockroom, or behind a counter, and wind up in a top job in marketing, management or even in the corner office.

I happen to believe that I’ve got one of the best jobs in Washington, maybe THE best job in Washington, because I have the chance to represent an industry I love and tell the stories about how the retail industry is delivering value for customers every day, creating jobs, serving communities and driving innovation. I also love it because I have the chance to work with dozens of CEOs and senior executives, many of whom have fabulous stories about their careers.

Look at Terry Lundgren, the chairman and CEO of Macy’s, who started his career right here in L.A., delivering china and tableware to local Bullock’s stores from the back of the family station wagon. And Karen Katz, who was turned down for a job at Neiman Marcus in 1985, and was named chairman and CEO of that iconic brand in 2011.

Or our chairman, Steve Sadove, who started in a marketing role with a consumer products company and rose through the ranks to be chairman and CEO of Saks Fifth Avenue.

Or Jim Wright, the former chairman and CEO of Tractor Supply Company. The day he was named CEO in 2000, the investment community welcomed him by dropping TSC’s share price from $1 to 80 cents! But hard work and vision paid off, and Jim saw the share price exceed $120 before he retired as CEO last year.

There are so many career paths in retail. Did you know that retail employs more financial analysts than Wall Street? More software engineers than Silicon Valley? And hundreds of thousands of executives in real estate and construction and supply chain and digital media?

So it’s not only the heights you can reach, it’s the unlimited career paths. That makes the retail industry a pure meritocracy. Everyone has an opportunity to succeed. Talent, hard work, perseverance and sometimes a little luck will take you as far as you want to go.


I’m bullish on the future of retail, too. Because as we enter the “second generation of the digital revolution,” it’s become clear that it’s not “bricks versus clicks.” On the contrary, it’s omnichannel retailers who are winning, retailers who have learned to embrace both online and in-store customer experiences. There’s no other industry in the world that is as consumer-centric and customer-focused as retail, and that’s what makes the future so exciting. That’s also why retail isn’t just entering the second stage of the digital revolution, it’s leading it.

Earlier this year, I spent some time with Jack Dorsey, founder of Square and co-founder of Twitter. We talked about the future of the industry, and how technology can remove the remaining barriers to payments transactions and the interaction between customers and retailers.

The entire business model at Square is based on using technology to remove one of the most stubborn obstacles in the relationship between retailers and their customers – payments. And that, in turn, is helping consumers perceive retail brands as seamless experiences across many channels – online, in-store, digital, mobile – rather than a series of individual, inconsistent, one-off experiences.

Sometime soon, we all will be able to walk into a store, pick what we want and walk out without stopping at the checkout line. Of course, some people do this already – they’re called “shoplifters.” But in the near future, with RFID chips and sensors, we will do this and still be called “valued customers.”

But of all the things to be excited about today, you know the most exciting thing about this bright future for retail? You’re going to lead it.


Let me conclude by sharing a few “Life Lessons” that I’ve learned – mostly the hard way – in the hope that as you begin your careers, I can save you a few mistakes along the way.

When I graduated from college, three of my best friends were headed to Colorado to ski for a year. As much as I wanted to go with them, my dad had already put me through college, and with a younger brother and two younger sisters behind me, I didn’t think it was fair to ask my dad to subsidize a year-long ski trip with my buddies. So I went to law school instead … where he supported me for three years!

The truth is, I wasn’t committed to law school. In fact, I spent most of my student loan money traveling to Colorado to ski with my buddies – and I finished in the bottom 20 percent of my class after my first year.

And so I learned Life Lesson #1 – When You Make a Decision, Be Committed!

I spent the next couple of years digging myself out of the hole I was in. Law school is very competitive, and no one made way for a guy in the bottom 20 percent of the class. But I worked my way onto the Law Review, improved my grades, and by the third year, I had moved into the top third of the class.

That taught me Life Lesson #2 – Clean Up Your Own Messes!

After graduation, a trade association offered me a job that paid only half of what I was offered by a law firm. And you know what? I went with my heart and accepted the trade association’s lower offer.

That’s when I learned Life Lesson #3 – Happiness Is More Important Than Money.

In my career, I have been fortunate to be mentored by some amazing people. The judge who hired me after law school, the McDonald’s executive who encouraged me to go to Washington and chase my dream 20 years ago, the group of CEOs who hired me for this job, and many others. They’ve opened doors, shown me new ways forward, pointed me in the right direction and kicked me in the rear. I wouldn’t be here without them.

All of that taught me Life Lesson #4 – Find a Mentor.

One of those mentors is a very successful entrepreneur from Houston named Doc Cohen. He has 600 retail employees working for him. Doc once looked at me and said, “The last thing that I ever did by myself was hire my first employee.”

That taught me Life Lesson #5 – No One Ever Accomplished Anything Great By Themselves.


Let me close by making a few final observations. FIDM is an institution that teaches young people to think for themselves, to design for others and to innovate for the world. That ought to come easy for you. After all, you’re Millennials. They say that in addition to being impatient and entitled, you’re generally predisposed to shake things up because you’re so intolerant of the status quo.

So I say, go ahead – shake things up. And remember George Bernard Shaw’s famous quote: “The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

Be unreasonable. Challenge the status quo. Make this a better place. Take some risks. Don’t be afraid to fail, or to fall flat on your face. It’s one the best ways to achieve success in life. And as Winston Churchill, who knew a little bit about falling on his face, observed, "Success is stumbling from failure to failure, with no loss of enthusiasm."

And one final bit of advice: While you’re being unreasonable and challenging the status quo, achieving success – don’t forget to have fun along the way.

To the graduating class, congratulations on your accomplishments. Thank you for letting me be a part of your celebration. And good luck in making the most of the great opportunities ahead.



National Retail Federation President and CEO Matthew Shay Advises FIDM Grads To "Be Unreasonable"


At FIDM Graduation last week at the Staples Center in downtown Los Angeles, FIDM presented the president and chief executive officer of the National Retail Federation, Matthew Shay, with the first honorary degree in our college's history—a Merchandise Marketing Professional Designation Degree. Mr. Shay delivered the commencement speech to the 2,000 FIDM Students receiving their degrees that day.

California Apparel News asked him what he said to the graduates, to which he responded, "Simply put, I told them to be unreasonable, challenge the status quo and don’t accept 'the mess we’re in'—which is the Latin translation of status quo. Today’s graduates are some of the most talented young adults this country has ever seen, and FIDM has an extremely unique model to bring out that talent and make each person shine: FIDM is an institution that teaches young people to think for themselves, to design for others and to innovate for the world. And in speaking to the 2014 graduating class, I took immense pride in being able to tell these already incredibly talented individuals that retail offers exciting, rewarding and unique career opportunities and that where they start almost always isn’t where they end up in retail."

"Of course, I also spent some time telling them my own faults, failures and successes," Mr. Shay continued. "With that I reminded them what Winston Churchill once said about success: 'Success is stumbling from failure to failure with no loss of enthusiasm.'"

"I am extremely humbled and honored to have been a part of the class of 2014’s big day. It is surely something I will never forget."

Read more on California Apparel News. Matthew Shay's entire commencement speech can be found on



Tips for Fashion Bloggers: Mid-Year Blog Check In

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As we head into the second half of 2014, and you've been blogging for a few months, it's the time to pat yourself on the back for the achievements your proud of, work through the things that aren't working for you, and brainstorm exciting new content ideas. Take some time to have a good, hard look at your blog. Taking the time to reflect has always been helpful for me and I encourage you to do it as often as you can. These are a just a few questions I ask myself:

What are your analytics telling you?

Let's take a look at your growth by the numbers. View your Google Analytics dashboard and see your progress month to month over the last six months. Do you see a growth? If you'd like to see more, think about what you're going to do to make that happen.

Look at how people are coming onto your site, if it's through social, other bloggers, a Google search, etc. What keywords are driving them to you? What are your most popular posts?

All of these are great indicators of the kinds of things you could blog about more often.

Have you made a new blog friend?

This helps. A lot. Every blogger needs a friend they can talk to who understands the painstaking effort it takes to edit photos, write posts, pull affiliate links, and organize everything digitally, not to even mention promoting the blog and keeping your content fresh and authentic.

Do you have an editorial calendar and an idea bank?

How are you organizing the posts you publish? Having an 'idea bank' will help you keep track of the things you want to write about. Having an editorial calendar will make it easier to organize those ideas and organize in what order and time to publish them. You can write a batch of posts ahead of time, and go about with your week.

What's working, or not working?

Your analytics will tell you what your readers want, but you should also be thinking about what you want out of your blog. Could your about page use a refresher? Are all of your sidebar links still relevant? Are you creating the kind of content you're proud of? Sometimes we get so into the grind of writing our next post that we forget to take a step back and look at everything else.

Do you need a change?

Blogging should never feel like a chore. If it's starting to become one more thing on your to-list it may be time to spice things up a bit. Maybe you're in need for a blog design makeover or a new logo. If you're no longer interested in the current content you're creating now, brainstorm some new things you can write about. Maybe you need to focus your talents on work or family, and need to take a blog break. Give yourself the space to recognize when you need a change.It can be easy to get lost in the motions, or worse, if you're now only posting for the sake of posting.

You started your blog for a reason, and it’s up to you to define what that looks like and how it makes you feel over time.



Industrywatch: Nordstrom Brings Social In-Store

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E-commerce and brick-and-mortar continue to merge as Nordstrom installs screens in 107 stores featuring updates from Wanelo—a shopping site where users share their favorites and then purchase online. "What's Trending on Wanelo" displays in Juniors' departments will scroll through about 100 products posted by the store's 1.2 million followers. "It's a purely consumer-driven strategy," Bryan Galipeau, Nordstrom's social media director tells Women's Wear Daily. "We take a snapshot of that trending category, and then match that up with our we're providing a good customer experience."



New York Study Tour: Get Inspired at MoMA Design Collection

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Thousands of objects—teapots, spoons, typewriters, armchairs, rugs, wall hangings, a Paris Metro entrance, helicopter, VW bug, iPod—have been selected by the MoMA (Museum of Modern Art) curatorial department as the best of the best in design. An entire floor at this New York institution located near Rockefeller Center is devoted to Architecture & Design, including graphics ranging from iconic album covers, the Google Map pin, type fonts, and the original I Heart NY campaign. And don't forget to stop at the equally iconic MoMA gift shop!

FIDM Students: To join the New York Study Tour go to the FIDM Portal.



Interview with Judd Apatow's Costume Designer

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Leesa Evans, costume designer of Bridesmaids, Neighbors, and 22 Jump Street, talks about getting her first break as an assistant costume designer on Clueless, under FIDM alum Mona May. In Fashionista's great in depth interview with Judd Apatow's go-to costume designer, she explains her comedy/clothes philosophy. "In a contemporary film, you don't want the costumes to be comedic. A lot of it is trying to make the clothes so believable and authentic that they don't take away from the tone that the actor is playing the character in."

Film & TV Costume Design is one of 23 creative majors at FIDM.




Meet FIDM Social Ambassador Erica Williams

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Get to know FIDM Social Ambassador Erica Williams, who graduated from FIDM's Fashion Design program and is currently in FIDM's Advanced Study Program in Theatre Costume Design at our Los Angeles campus. Follow Erica on Twitter @FIDM_Erica for live updates about her life as a student at FIDM.

Q&A with Erica:

Hometown: “McKinney, Texas”

Describe your style: “Vintage Made Modern”

Currently listening to: “Iron & Wine, City & Colour”

Favorite brands: “Dior & Elie Saab”

An icon who inspires you: “J.K. Rowling”

Favorite place to eat in DTLA: “Cafe Gratitude - Amazing vegan food with a great vibe!”

Dream job: “Costume Designer on Game of Thrones!”

Best advice for FIDM Students: “When things get stressful remind yourself why you started in the first place. I always stop and think how lucky I am to be living out my passion... it makes losing a little sleep completely worth it!”

LA’s best kept secret: “The Library downtown. I know I know, I'm such a nerd, but it's absolutely gorgeous inside not to mention the garden!”

Your FIDM experience in three words: “Opportunity is everywhere.”

Fill in the blank: “You have a hard time buying anything because you know you could make it yourself”

More about Erica: “I am a Redheaded, Texas born, Art History loving Costume Design Student at FIDM! Follow my crazy adventure as I Tweet for FIDM!”

Connect with Erica:

Twitter: @FIDM_Erica

Erica’s Blog

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here.



Merchandise Marketing Grad is Buyer at Surf Shop

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Name: Kelsey Hinson

Grad Date: March 2014

Major: Merchandise Marketing

Current Position: Buyer, Ladies footwear, and boys and kids apparel, Huntington Surf & Sport

Where did you go to school before FIDM?

After high school in Costa Mesa, CA, I studied Fashion Merchandising at Orange Coast Community College before transferring to FIDM.

How did you find FIDM?

I looked into FIDM originally 6 years ago when I was in high school, but because there wasn’t a Bachelor program at the time, I decided to go to community college. When I was looking to transfer to a 4-year school, I stumbled upon FIDM. It was the right place at the right time.

What was the most rewarding part of your FIDM experience?

Getting the chance to work with teachers who have so much industry knowledge and experience has been very rewarding. I really like working with teachers who challenge me to be a better student.

What advice would you give to future FIDM students?

My advice is to prepare for a lot of work. People comment that fashion school is easy, and all you do is draw. However I’ve never had to utilize time management skills more than when class is in session at FIDM.

How has your education at FIDM helped you in your career thus far?

I’ve learned a lot of great industry information, and the real-life scenarios have prepared me for my career so far.

What are your future career goals?  

I want to continue to work as a buyer, however one day I’d love to have my own store.




Merchandise Marketing Grad Develops Products at Chef Works

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Name: Allison Ives

Grad Date: June 2014

Major: Merchandise Marketing

Current Position:  Product Development Assistant, Chef Works


How did you find FIDM?

After graduating from San Diego State, I decided I wanted to look into a more creative career path.  I have always wanted to own my own business, and have always had a love for travel and fashion. 

What was the most rewarding part of your FIDM experience?

The knowledge I gained from amazing and inspiring teachers. The most rewarding part of FIDM was that it taught me to really believe in myself, and that hard work truly does pay off.

What advice would you give to future FIDM students?

Always take advantage of networking events. Put yourself out there, volunteer and be engaged with the FIDM campus and activities.  Be open to trying anything in the industry, because it may lead you on a path that you never imagined. 

How has your education at FIDM helped you in your career thus far?

From intern opportunities to skill sets that I use daily at my job, FIDM has helped me get on an amazing career path. The supportive and inspiring staff at FIDM has made me push myself and pursue my goals. Each class at FIDM has given me knowledge of the industry and has prepared me to apply the skills and knowledge to the workplace.

What are your future career goals?  

I want to be a product developer and design for my own clothing brand in the future.




Merchandise Marketing Grad Earns Two Degrees

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Name: Marissa Blankenship

Grad Date: June 21, 2014

Major: Merchandise Marketing, Professional Designation

Current Position: Sales Associate, Pier 1 Imports


How did you find FIDM?

I had my heart set on FIDM since I was a sophomore in high school in Bakersfield, after a campus representative came and conducted a presentation in my art class. As I continued throughout my high school years it became clear that my parents preferred me to attend a four-year, liberal arts university. During my high school senior year I came across a school in Newberg, OR called George Fox University, that had a program with FIDM. They allowed their Fashion Merchandising/Interior Design students to complete three years at George Fox and attend FIDM during senior year in the Professional Designation program. This was the best of both worlds for my parents and me. As a first generation college student it was amazing to be granted the opportunity to attend both schools and earn two degrees in four years.

What was the most rewarding part of your FIDM experience?

The most rewarding part of my FIDM experience was interacting with the knowledgeable faculty and being offered a variety of classes. I gained valuable new skills in the areas of buying and allocation at FIDM. I completed my first quarter on-campus, but for my second and third quarter I took half of my classes online and commuted to LA from Bakersfield once a week. It was important for me to still have an in-class experience and to be able to interact with professors and classmates. My professors, both online and on-campus, supported me tremendously and challenged me in new areas. I am thankful for the time they gave me when I needed help, the encouragement when I was unsure, and the praise when I succeeded.

What advice would you give to future FIDM students?

Do not limit yourself and try to fit into a box someone else made. Expand and develop based on what you love. It is your mind, your creativity, and your happiness at stake. If you do not stand up for what you desire you’ll end up being shoved into someone else’s box, being bored, because they dictated the direction of your life. Albert Einstein said it well, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” So take the time to find what it is that you love and do what is necessary to pursue it.

How has your education at FIDM helped you in your career thus far?

FIDM has helped me find my passion for the buying and allocating fields, which has provided me with a direction for my life. It has helped me to better understand the buying and merchandising process and has allowed me to excel in my current position at Pier 1. My FIDM education has helped me earn the respect of both my peers and supervisors, as I am often called upon to perform special projects and given more freedom to exercise my creative ability.

What are your future career goals? 

I aspire to stay with Pier 1 Imports and move to their corporate office in Fort Worth, TX as part of their buying and allocation teams. I am currently in the process of partnering with my regional manager to determine positions that would be best for me and to start the transition towards my desired career.




Trendwatch: New Model for Menswear Start-Ups

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A new breed of fashion designer/entrepreneur is popping up in menswear—tech-savvy men who "sell clothes that people want to wear" and reaches men where they want to shop, online. "Transactionally, e-commerce is the best way for men to shop," Ledbury founder Paul Trible tells the New York Times. He and partner Paul Watson went into the custom-shirt business after their jobs in finance disappeared with the collapse of Lehman Brothers. Most of the start-ups in the report specialize in a narrow niche (like pants, shirts, or shorts) that they sell exclusively online.

Do you have designs for menswear? Check out FIDM's Menswear major.

photo credit: New York Times



Just Accepted Vis Comm Student is a Performer at Disneyland



Name: Terecia Baker

Age: 24

Hometown: Sacramento, CA

Previous College: San Francisco State University 

Major: Visual Communications

Campus and Start Date: Orange County, Fall 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Talking to Susan is like talking to one of my aunts; she was so inviting and made me feel right at home and instantly part of the FIDM family. Walking in I had an idea of what I wanted to do but Susan made me more confident in my choice and more excited about becoming a FIDM Student. She's easy to talk to, outgoing, and still calls to check on me. I absolutely love her.

Tell us a little about yourself. I'm such a free spirit and have such a love for life that I can find excitement in almost anything I do! I'm always up to try new things, I love dancing and performing, and I feel so honored to get to do that every day at The Happiest Place on Earth!


What are some of your proudest accomplishments? Having the courage to finally take the dream of the 15-year-old girl in me and not only apply to FIDM, but see it all the way through and commit to the process. Sometimes when I want something so bad I get scared and back out, so I'm beyond proud of myself. Even auditioning for Disneyland multiple times before getting it and living in SoCal without my family got discouraging, but I'm surprising myself more and more and it's such a great feeling.

What made FIDM right for you? From the moment I walked through Susan's glass office doors, I knew this was going to be home for me. Her excitement for FIDM made me excited. When she shared with me all the of the great success stories of past and current students, I knew I wanted to be there. The comforting fact that I don't have to be an expert in my major or and amazing sketch artist is so exciting. I'm going to be in an environment where I can share and express ideas visually and freely and that is how I know and knew FIDM was right for me.

Tell us about your entrance project. For my circle, square, triangle project I had a shadow box where I made little girl hangers into those shapes with some fun yarn. For my display window and interior design, my focus was on little girls so in the window I had a little girl looking in the mirror after dressing herself up and the interior with her going from station to station until you saw her final look and the interior included a nail painting station and other fun things for little girls to do.

What are your career goals? For my career I see myself doing multiple things: I want to work with celebrity styling, work on Broadway shows with costumes, as well as TV and film. With all that Visual Communications has to offer, I look forward to trying things I thought I wouldn't be interested in.

What do you expect to learn at FIDM? I'm hoping to expand knowledge in sketching and computer skills. I'm looking forward to learning to be more confident in my work and trust myself and ideas more as well as expanding my knowledge in world trends. I'm hoping to be pushed and most of all just enjoy learning and diving right in -- hands and feet!



Just Accepted Vis Comm Student Has Worked as a Marketing Coordinator at a Fortune 500 Company



Name: Shane’a Edwards

Age: 25

Hometown: Long Beach, California

Previous College: Long Beach City

FIDM Major: Visual Communications

FIDM Campus and Start Date: Los Angeles, Summer 2014

Admissions Advisor: Susan Pope

How did your advisor help with the process? Susan was tremendously supportive and patient. She stayed in contact with me for nearly a year, while I aimed to discover the perfect major. Susan made my experience with FIDM remarkably memorable.

Tell us a bit about yourself. I am a personable person who isn’t afraid to try new things at least once in my lifetime. I love to paint, volunteer, cook, and entertain. In high school, I was a member of the Madrigals Honor Show Choir and breakdancing team. Our Honor Choir was exceptionally amazing and traveled often for various gigs in Chicago, Seattle, and throughout California.

After high school, I began working as Marketing Coordinator and enjoyed every minute networking with new people. Each year, I have coordinated over 20 successful events with seven to 200 guests, including Angel’s Stadium, Richard Nixon’s Presidential Library, and the Aquarium of the Pacific in Long Beach.

What are your proudest accomplishments so far? My proudest accomplishment thus far would have to be when I moved up in a Fortune 500 company. In 2008, I temped as their receptionist then gradually moved into a position I had no experience in, Marketing Coordinator. Within in a couple years, my hard work and dedication aided our region to rank #1 for Marketing.

What made FIDM right for you? Out of the other schools that I visited, FIDM was the only one that had an inspiring atmosphere, specialized in this major, and provided more hands-on experience with professional companies.

Describe your entrance project. For my interior and exterior views, I focused on women’s summer apparel, jewelry, handbags, and shoes. For my circle, triangle, square project, I chose to make a working clock and paint an image that embraced the beauty of a sunny spring day. Time is such a valuable commodity and I wanted to grasp each minute with an image of my favorite past time.

What are your career goals? To attain knowledge in the Visual Communications major and share my artistic attributes with a professional company as their Visual Director or Public Relations Event Planner.

What do you expect to learn at FIDM? While attending FIDM, I expect to learn techniques that will improve my sketching abilities, knowledge in worldwide trends, and exposure to the industries. These skills will help me implement my artistic ingeniousness into a professional and entertaining vision.

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