Blog

Oct

24
2014

Meet FIDM Social Ambassador Nia Celine Gastelum

Fidm-ambassador-celine-gestalum (1)

Get to know FIDM Social Ambassador Nia Celine Gastelum, studying Merchandise Marketing at our Los Angeles campus. Follow Nia Celine on Twitter @FIDM_Celine for live updates about her life as a student at FIDM.

Q&A with Nia Celine:

Hometown: “Long Beach, CA.”

Describe your style: “The cool prep.”

Currently listening to: “The Kooks, U2, EP2, and Disclosure.”

Favorite brands: “Steve Madden, Michael Kors, Sephora, and Zara.”

An icon who inspires you: “Anna Wintour.”

Favorite place to eat: “Sushi on Fire.”

Dream job: “To become a creative director for a forecasting company at WGSN or Stylesight.”

Best advice for FIDM Students: “Don't say no to your dreams. As long as you see it, it's real.”

LA’s best kept secret: “Open mic nights and running trails.”

Your FIDM experience in three words: “An endless chase.”

You know you went to FIDM when… : “caffeine becomes your best friend and sleep becomes your enemy.”

Connect with Nia Celine:

Twitter: @FIDM_Celine

More about Nia Celine:
“My name is Nia but I like to go by Celine (my middle name). I am a Merchandise Marketing student at the FIDM Los Angeles campus and currently reside in Long Beach where I was born and raised. I have a passion for life and the experiences that comes with it. I have always been a well-rounded person involved in all sorts of clubs and organizations: from helping the community to things solely based on fashion. My curiosity in life has led me to many opportunities that I've taken advantage of. Every day I learn something new that I can add to my skills and interests. My curiosity is what led me to finding out about FIDM, and I decided that I wanted my career to take off here within the fashion industry. FIDM has helped me to explore my interests and fit them into my career plan. I came to FIDM expecting to chase my passion, and leave with it in my hands—and so far my plan has been running smoothly.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.

Oct

24
2014

Recent Merchandise Marketing Grad Working at Zappos' Headquarters (Interview)

Ja'shae

Name: Ja'Shae Jones

Major: Merchandise Marketing

Graduated: June 2014

How did your Zappos paid internship come about? I learned about the Zappos internship through the FIDM Career Network. I applied for the position, and proceeded to follow up through email. I was then was prompted to create a virtual interview video where I had to answer various questions and record myself. I also had to complete a challenge project on the future of consumer shopping.

After the first round I was asked to have a few more phone and Skype interviews with some members of the merchandising team from Zappos. I was soon after offered the position as a merchandising assistant intern.

Where are you based? Did you have to relocate? I am originally from Ohio, but I went to the FIDM Orange County campus my first year, so I lived there for a year then I proceeded to move to Los Angeles where I finished my Merchandise Marketing Degree at the LA campus. For the internship, I had to relocate to Las Vegas, where the Zappos headquarters are located.

What does your internship entail? As a merchandising assistant intern I wear many hats. In addition to normal buying and merchandising responsibilities, I assist in order writing, inventory analysis, inventory management, product selection, product categorization, invoice reconciliation, vendor communication, and marketing discussions. As an intern I also get to shadow other departments and categories, other than fashion merchandising, to really get great insight on how the business is run from start to finish.

What are your impressions of the company so far? Zappos is known for the unique company culture, and it really is an incredible experience. Every day has been a new adventure, and I am constantly surrounded by the most amazing people. Each day gets even better and better. 

Oct

24
2014

Merchandise Product Development Alumna Jean Leoncito Hired at Eileen Fisher and Relocates to New York

JeanL

Name: Jean Leoncito

FIDM Major: Merchandise Product Development

FIDM Grad Year:  June 2014

Company: Eileen Fisher Inc.

Title: Design Operations Associate

Tell us a little about yourself: I’m 28 years old and I’m a mother of two beautiful kids. I just moved to the tri-state area and I’m loving what New York City has to offer.

Where are you working? I’m currently working at Eileen Fisher as the newest addition to the design operations team. Our team specializes in creating detailed style numbers for wholesale and special accounts, creating line sheets for five of Eileen Fisher’s lines, and working alongside the merchandising team, sales team, and designers to maintain a cohesive line that makes sense for the company, customer, and environment.

How do you feel FIDM prepared you for what you are doing now? FIDM’s heavy workload prepared me for the industry’s workload.

How did you find out about FIDM? I inquired about FIDM about three times before I actually decided to enroll. FIDM was the best fit for what I wanted to do in the future.

How did you decide on your major? I wanted to get the best of both worlds—learning both the design and the business side of fashion. There are many career paths that lead from a degree in Merchandise Product Development, and the curriculum appealed to me the most.

Looking back, which classes at FIDM were most valuable to you? Classification & Line Development, Tech Design, and Fabric ID. Without these classes, I wouldn’t have the basic knowledge on how to identify fabric, technical design, and how to create line sheets.

Any advice for current FIDM Students?

1. Network! Make a business card and go to networking events. Don’t be shy. Connect with people on a personal level and you’ll stand out.

2. Intern! Internships are a great way for you to learn as much as you can while building your resume. I recommend interning at companies you’re not even ultimately interested in. The more experience you have, the better. Don’t be too picky. It’s all about the experience and what you’ll take away from there. Just think, there’s one job that you'll want but hundreds of people will be applying for the same exact job. The only thing that will set you apart from the rest is your experience. Knowledge is power.

What is your biggest goal right now? To learn as much as possible and build up my resume so that one day I can be a merchandiser for a menswear line. 

Anything else you’d like to share? Work hard and be positive. It took me awhile to find something that suited me. Be patient in the process. Something is bound to come along! 

Oct

23
2014

From the FIDM Library: Textiles & Materials Quarterly

  Color story copy

The textile story for Fall 2014 is bright color and bold pattern. Abstract and figurative prints and patterns in primary colors splash into every arena: interiors, fashion, art, design, and architecture. Bright hues of vibrant red, magenta, mimosa yellow, container green, and bottle blue excite the eye and the senses.

Patterns that display a color code of numbers, letters, and symbols infused with buoyant, optimistic brights catch the eye. Interior and fashion fabrics display carnival-esque play. Slashes of color bring out texture against texture. Sexy reds from bubble gum to crimson pair up with warm Black Tea, the new neutral.

Interest in travel to distant planets inspires a sci-fi viewpoint, with amber, plum, and the new shade of deep charcoal, Cloak Gray.

by Cynthia Aaron/Textiles & Materials Specialist/FIDM Library

Oct

23
2014

Meet WSA/FIDM Scholarship Winners Anthony Robert and Michael A. Davis II

Winners

WSA@MAGIC and FIDM recently hosted the Footwear Design Scholarship Design Contest 2014. Entrants had to submit one footwear design sketch in the Junior/Contemporary and Evening/Fantasy categories for the Spring 2015 season. The two winners, recent FIDM Graduate Anthony Robert and Footwear Design Student Michael A. Davis II (pictured with Footwear Design Program Coordinator Kathy Bailon), were each awarded $2,350 scholarships at the WSA@MAGIC Show in Las Vegas. 

Anthony is featured on MAGICONLINE's Footwear Blog, where he chats about his inspiration for a career in fashion, citing issues of Vogue, designers such as Marc Jacobs and Alexander McQueen, and watching Sex and the City

Anthony

"My plan and dream is to work for one major brand or if I get the opportunity I’d work for many so that I can gain great knowledge that will help me mature in the industry," he said. "I would love to work for brands like LAMB, Steve Madden, Rag & Bone, Elizabeth and James, Stuart Weitzman and many more. I would truly enjoy working for a brand that I could call home, grow with it and hope to move up within the brand and the industry. With the hard work and dedication that I always put into everything, I dream of having my own line that represents me and the qualities I stand for as a shoe designer. Maybe I’ll even see my shoes in Barneys New York one day."

A veteran of the U.S. Navy and second generation designer (his father attended FIDM in the 1980s and designed for Cross Colours and Dada), Michael began designing custom shoes for celebrities while pursuing a degree in marketing after his enlistment ended. 

Michael

He told the MAGICONLINE's Footwear Blog: "My focus is to work for a brand that I value and could make history with, either through design, management or marketing," says Michael, who has created athletic shoes for Kanye West, Common, Usher, and Nick Cannon, among others. "One of my dreams is to take the basketball division of Under Armour, Li-Ning, or BrandBlack and help them create products that resonate with customers while dominating the market segment the way Nike does." 

Oct

23
2014

Women in Clothes: A New Collection of Essays about Clothes, Hair, and Makeup

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The thinking woman's guide to what other women are really thinking about clothes, hair, and makeup—this new collection of essays, poems, and interviews entitled Women in Clothes is filled with oddball inspiration for fashion design students. Authors Sheila Heti, Heidi Julavits, and Leanne Sharpton gathered about 600 responses to questions like: What is the most expensive thing you ever bought and was it worth it? What is the difference between taste and style? Do you care about lingerie? Have you ever stolen any dressing ideas from friends or family? Then they scattered pictures of personal fashion collections and art throughout. Among the famous responders are: Lena Dunham, Cindy Sherman, Tavi Gevinson, and Molly Ringwald. Provocative reading for the fashion obsessed.

 

Oct

23
2014

Gone Girl Costume Designer Trish Summerville Featured in Variety's 2014 Women's Impact Report

Trish

Costume Designer and FIDM Graduate Trish Summerville, who most recently worked on Gone Girl, was featured in Variety's 2014 Women's Impact Report:

For Summerville, the past 12 months have been the busiest in her 15-year career. Her work on “The Hunger Games: Catching Fire,” in which she styled more than 5,000 extras in addition to principal cast members, earned her a Costume Designers Guild award. Working with Jonathan Nolan on HBO's “Westworld,” Summerville is concerned about audiences' reaction to her latest collaboration with David Fincher on “Gone Girl.” (Summerville previously collaborated with director on “The Girl With the Dragon Tattoo” and “The Game.”) “When doing something contemporary everyone has an opinion of what it should be, which can be quite tricky,” she says. But Summerville was grateful for the challenge. “For me it wasn't hard to get into the industry as a woman, it was just hard getting in and being given an opportunity. That's why I'm so grateful to (Fincher). He saw something in me and gave me the opportunity to do 'Dragon,' which changed my life.”

Oct

23
2014

Jonathan Gitlin Promoted to President of Television and Gaming at Create Advertising Group

Jonathan

Digital Media Alumnus Jonathan Gitlin has enjoyed a thriving career at Creative Advertising, an award-winning agency known for creating key art for the entertainment industry, since graduating from FIDM in 2006. The company recently announced that Jonathan has been promoted to Partner and President of Television & Gaming Advertising. 

After graduating from Notre Dame High School in Sherman Oaks, California, he obtained a BA from UC Santa Barbara before pursuing a degree in Digital Media. Jonathan was the 2005 FIDM Designer of Tomorrow Scholarship winner, and received the Outstanding Digital Media Student award at his 2006 graduation.

Oct

22
2014

Meet FIDM Social Ambassador Zoya Sultan

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Get to know FIDM Social Ambassador Zoya Sultan, a Merchandise Product Development at our Orange County campus. Follow Zoya on Twitter @FIDM_Zoya for live updates about her life as a student at FIDM.

Q&A with Zoya:

Hometown: “Irvine, CA.”

Describe your style: “My style can be defined as trendy, simple, yet somewhat edgy. I like to play it by ear when it comes to picking outfits and see how I feel that day. My wardrobe consists of neutral colors but I accessorize with bright colors to create contrast.”

Currently listening to: “Currently I am obsessed with 'Bang Bang,' by Jessie J, 'Black Widow,' by Rita Ora, and 'All That Bass,' by Meghan Trainor. I prefer songs that have upbeat rhythms that make you dance. I also listen to Bollywood music at times and bring out my other side.”

Favorite brands: “My favorite brands include Express, Michael Kors, and Chanel. They all employ neutral colors with a colorful edge which adapts to my style. Express is professional with an edge, Michael Kors is a staple for accessories, and Chanel is feminine chic.”

An icon who inspires you: “Coco Chanel. Her bold attitude and timeless elegance are qualities I strive to acquire. Her forward thinking and ability to predict trends for women’s wear is a talent I hope to master in the future.”

Favorite place to eat: “My favorite place to eat in Irvine would have to be at Cha for Tea. It's a laid back place for informal dining and highly known for their boba, which is one of my favorite drinks. The place holds a relaxed and upbeat vibe which is a bonus.”

Dream job: “My dream job is to own my own clothing brand one day and have my store in South Coast Plaza, as well as globally. I wish to be featured during Paris Fashion Week and become a designer mentioned alongside Louis Vuitton and Michael Kors.”

Best advice for FIDM Students: “My advice to future FIDM Students would be to always show up for class and to avoid procrastination no matter how tempting it might seem. The work load definitely catches up with you and then you regret delaying. Enjoy every second of FIDM.”

OC’s best kept secret: “Irvine's best kept secret would have to be all the places where you get the best view of the city. For example, Suicide Hill gives you a full view of the city but my friends came to know of it just last year and we've lived here for 12 years!”

Your FIDM experience in three words: “Surprising, unleashing, and inspirational.”

You know you went to FIDM when… : “you wake up and check Snapchat at 4:00 in the morning and your friends are scramming to finish their projects due at 9:30 the same day. Granted, you have to finish your projects too which is why you're up in the first place.”

Connect with Zoya:

Twitter: @FIDM_Zoya

More about Zoya:
“Funny, outgoing, and clumsy: Three words that basically describe me, Zoya Sultan. I am a current Product Development student at FIDM. As an individual, I tend to believe I’m a unique mix but on some level, I believe everyone thinks that. I am a stylist, a choreographer, a dancer, and a designer. Over the last 4 years, I participated and won Project Runway Irvine, styled various clients through friends and family, and choreographed as well as performed in 4 weddings. Therefore, some might say I am on the artistic side of the spectrum. However, I like to keep up with my intellectual side and therefore strive to work hard and earn As in school. I mean Bs are fine too. Furthermore, my horrible jokes and humorous attitude tend to entertain my peers and therefore my life has been highly entertaining so far. Teaching 9th graders at a religious school have been a challenge in itself due to the small difference in age. Furthermore, I just started working at PINK and currently my life has been a roller coaster. Clearly, starting at FIDM was a new chapter in my life and recently I have been adapting to all the different changes such as having a job and teaching. So far I am thoroughly enjoying my experience and learning new things on this journey. Therefore at the end of the day, I am just another student trying to get by, but I’m living each and every second of it because you never know what might come up next.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.

Oct

22
2014

Meet FIDM Social Ambassador Christina Walker

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Get to know FIDM Social Ambassador Christina Walker, a Merchandise Marketing Student at our Los Angeles campus. Follow Christina on Twitter @FIDM_Christina for live updates about her life as a student at FIDM.

Q&A with Christina:

Hometown: “Wilmington, NC now Glendale, CA.”
Describe your style:
 “My style is my identity. It is always based around my mood and sometimes the weather, but never the expectations of others. I wake up, get some coffee running through my veins, and then I dress based on how I feel and who I want to be for that particular day.”
Favorite bands:
 “Arctic Monkeys, Shiny Toy Guns, Queens of the Stone Age, Lana Del Rey, Alt J, Hozier, Tove Lo, and Vance Joy are a few of my favorite bands and artists right now.”
An icon who inspires you:
 “Rachel Zoe is my ultimate style/life icon! She is more than a designer, fashion mogul, and author; she is the one of the chicest business woman in our industry today.”
Favorite place to eat:
 “I lead a Paleo lifestyle so I have to be very careful where I dine! However my all-time favorite lunch spot is Veggie Grill. The meals are so fresh with gluten free options and you can even swap out the carb of the meal (like bread) with kale!”
Dream job:
 “I want to be responsible for the stunning spreads we drool over in Vogue and InStyle or dressing the celebs for those pivotal red carpet moments. Styling is my passion, so my dream job would allow me to flex that muscle as much as possible.”
Best advice for FIDM Students:
 “Work hard now, play later! I was a troubled student who really had to buckle down just to be able to get into FIDM, so this is what drives me every day. This education is like none other and the information is exactly what one needs to have a career in fashion.”
LA’s best kept secret: “The Los Angeles Equestrian Center.”
Your FIDM experience in three words:
 “Much-anticipated, thrilling, and rewarding.”
You know you went to FIDM when… : 
“you feel compelled to correct people on how to pronounce designers names…. its jhee-von-SHEE people!”

Connect with Christina:

Twitter: @FIDM_Christina

More about Christina:

“I am East Coast girl who ventured out West similarly to our gold seeking ancestors (but with Chanel in my eyes rather than coins!) I, too, knew California held my destiny. I embarked on my journey with fashion in an untraditional way. Upon graduating high school, I chose to dive straight into work at a local up-and-coming boutique. I went from being hired on a whim to being promoted to store manager where I also developed a social media platform for the store that I updated and maintained on a daily basis. I conceptualized, organized, and styled seasonal cookbooks and weekly product shots for the store. Furthermore I started a style and lifestyle blog for the store, which I still maintain and promote here in Los Angeles. It was here that I was truly able to spread my wings and was trusted with tasks such as buying, handling customer issues, and managing a full staff. My experiences over the last four years have put me in motion to journey to FIDM and acquire the knowledge I have so desperately craved! I have a very pure outlook on fashion when I style a shoot or even dress myself. I create the look purely on the overall feeling of the outfit. What aurora do the clothes radiate? Where is she going? Is she a power woman or a sleek, off-duty model? And most importantly, is she dressed appropriately for the weather—a personal peeve of mine! I avoid labeling my taste of style and insist on mixing low to high-end labels with vintage finds and fast fashion values. I am thrilled to be in California embarking on a new chapter of my life, in which I know holds nothing but wonderful things for me!”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here.

Oct

22
2014

MPD Alumna Launches Her U.K.-Based Activewear Line 30Fifteen in U.S.

30Fifteen

Merchandise Product Development Graduate Emily Tonkin launched 30Fifteen, a stylish activewear line for women, in the United Kingdom in 2012. Today, the label has offically debuted in the U.S., offering active women high quality and affordable designs with color, flattering fits, and a fun approach.

"We are thrilled to launch the online store in the U.S.," says Emily, who serves as Creative Director. "It marks a major and exciting milestone for us." 30Fifteen will be holding trunk shows around California leading up to the holiday season. For the latest information follow 30Fifteen on Twitter

Oct

22
2014

Apparel Industry Management Grad Is Founder of Rastaclat Accessory Line (Interview)

Daniel

Name: Daniel Kasidi Nyaggah

Company: Rastaclat

FIDM Major: Apparel Industry Management

Grad Year: 2006 

What led you to start Rastaclat? I had a great love for sneakers, so when I made my first bracelet, it was never a conscious decision that this would become a business. I made my first bracelet out of sheer idle time waiting for a ride from a friend to go skateboarding. I constructed the first bracelet with a pair of extra shoelaces. I braided it and fused the ends untidily with a lighter and wore it to school the following day. To my surprise people noticed it, and 10 schoolmates asked me for a bracelet on that first day. The following day 20 people, then 30, so on and so forth. That’s when I knew I had a great concept that could translate into a business with the right focus and placement.

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You have a lot of celeb fans and online retail accounts. How did you know you had "made it?" You know you’ve made a serious impact not when celebrities start wearing your product, but when you see people you have never met/known wearing your products. My "I have made it" moment is when I saw someone at an airport wearing my product.

Do you plan to introduce any additional product lines in the future? We aim to stay in our own lane and will continue to make accessories that are original and break the barriers of fly-by-night companies. Our goals in the next year is to expand into the licensing and women’s markets while still innovating and further solidifying our premium accessory lines.

Oct

21
2014

Meet FIDM Social Ambassador Victoria Hultquist

Victoria-fidm-social-ambassador

Get to know FIDM Social Ambassador Victoria Hultquist, a Merchandise Product Development at our Los Angeles campus. Follow Victoria on Twitter @FIDM_Victoria for live updates about her life as a student at FIDM.

Q&A with Victoria:

Hometown: “Orange, CA.”
Describe your style:
 “I love classic elegance that is both trendy and comfortable, but by no means do I dress boring. I cannot leave the house without accessorizing head to toe.”
Favorite bands: “If I like them enough to see them in concert they are my favorite. Here are some that I have seen: Jonas Brothers, Bruno Mars, Hot Chelle Rae, Adam Lambert, Aerosmith, Slash, Demi Lovato, and Selena Gomez.”
An icon who inspires you:
 “The Kardashian family.”
Favorite place to eat:
 “Moreno's Mexican Restaurant.”
Dream job:
 “Fashion lawyer.”
Best advice for FIDM Students:
 “Don't let anyone hold you back from what you want to do. You are at FIDM not because you are clueless, but because you know what you want to do. There will be times when you want to give up, but just remember that you are the future.”
LA’s best kept secret: “The Circle in Old Towne Orange.”
Your FIDM experience in three words:
 “Inspiring, challenging, and hopeful.”
You know you went to FIDM when… : 
“every morning is a constant battle between deciding to spend time on your appearance or sleep for just 15 more minutes while trying to remember if you have everything done and packed up for school.”

Connect with Victoria:

Twitter: @FIDM_Victoria

More about Victoria:
“I am a 19 year old female college student living in Orange County.  It sounds so basic and cliché, but in that sentence of a dozen words is the story of a girl trying to make her dreams come true.  Very early in high school, I started forming ideas about what I wanted to do with my life.  I love structure, but I also love being carefree when time allows.  At one point I wanted to join the United States Air Force.  My reality quickly changed after another year in high school lead me to a life in the fashion industry. As a full figured girl, I know that there is room for improvement in the plus size industry, and that was part of my motivation for choosing FIDM.  I was also chosen as vice president of finance for my junior achievement company. For my senior project, I created my first book called Simply Stylish. This experience helped me to apply for the FIDM National Scholarship Competition. I was chosen as one of the runners up for $5,000. Two weeks into my first quarter at FIDM, I volunteered and was chosen to be contributing editor for the Orange County campus contribution in the Fall/Winter 2013 edition of FIDM MODE. Coupled with my desire to debate and constantly have an opinion and discussion about everything in my life, I’ve decided to take my degree in Merchandise Product Development and continue onto law school to study fashion law. I was born and raised in beautiful Southern California. I’m so grateful to my parents for affording me the opportunity to attend FIDM and making my dreams come true.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

 

Oct

21
2014

FIDM Style Project: Jess Guerrero of Blush Confetti Reveals Her Must-Have Fashion Piece

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Image: (Left) Fashion blogger Jess Guerrero of Blush Confetti and her must-have classic A-line dress.

In this month’s FIDM Style Project series, we reached out to some of our favorite fashion bloggers to ask:

“What’s one thing in your closet that you couldn't live without and why?”

Fashion blogger Jess Guerrero of Blush Confetti weighed in on the subject:

“I could not live without a darling A-line dress.  It's a feminine, flirty, and classic piece that can be styled in multiple ways.  You can belt it to accentuate its structured shape for a casual day or add a statement necklace plus heels to achieve a polished look."

More about Jess

Blush Confetti was founded as a creative outlet.  It has grown into a space of inspiration, bringing readers beautiful images and content. The girl behind the blog is Jess - a California native who grew up with the bright sun and beach-y palm trees as her fashion backdrop. Her personal style can be described as effortless, feminine and colorful.

Connect with Jess

Facebook

Twitter

Instagram

Pinterest

About FIDM Style Project

FIDM Style Project is an online editorial collaboration series between the online design community and FIDM/Fashion Institute of Design & Merchandising. Are you interested in participating in the next FIDM Style Project series? Get in touch with us here.

Oct

21
2014

Just Accepted MPD Student Manages Social Media for Jack's Surfboards

 

Ja

Name: Kristina Dougherty

Age: 20

Hometown: Corona Del Mar, CA

Previous College: Irvine Valley College

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, April 2015

Admissions Advisor: Marilyn Moore

How did your advisor help with the process? Marilyn first helped me by getting my Mom on board with FIDM. My Mom and I sat with Marilyn for about an hour and discussed different majors, campuses, and degrees. From there, Marilyn and I emailed back and forth about any little question I had, and we met a few times before my product review. She has been an amazing help.

Tell us a bit about yourself. I am an adventurous and determined woman. If I am not working, you will most likely find me at the beach. I just recently picked up surfing and cannot understand why I did not start sooner. I've worked for Jack’s Surfboards for the past four and a half years. I now manage our social media sites, which includes taking and editing pictures, as well as communicating with companies to work together.

The surf industry is amazing and definitely where I want to expand my career. A friend of mine gave me jewelry making tools for Christmas last year, and I started making and selling my own jewelry. My brand is called Buddha Beads and I am currently selling my pieces at Jack’s Surfboards in Corona Del Mar as well as on Etsy.

What are your proudest accomplishments so far? Starting Buddha Beads as well as the time I have put into Jack’s Surfboards. I have wanted to start my own line since about the 5th grade. So actually creating a mini line of jewelry and selling it was really exciting. My Jack’s Surfboards career has been so amazing. I started out as a shy little 16-year-old girl working dressing rooms and keeping to myself. I then graduated early from high school and started working more. The more I worked the less shy I was.

From there I moved to cashier, then to manager, then to key holder. Throughout that journey I have met some of the most amazing individuals and have had some great times. As we all move on and grow up we all still stay in touch and I am sure we always will. The surf industry makes me happy so why would I leave?

What made FIDM right for you? The environment, the major, and the classes I cannot wait to start. I love the vibe at FIDM. Just seeing the diversity of students walking around campus is fun to be around. Product Development is exactly what I want to major in. I cannot wait to learn everything and see where life takes me with it.

Describe your entrance project. My entrance project was five different swimsuits by Rip Curl, Beach Riot, Tavik Swimwear, Kovey, and L*Space. I altered each of their original pieces to make them my own, including different fabrics for different uses.

What are your career goals? To develop a line for Jack’s Girls or a similar brand in the surf industry. Further down the line I would decide if I want to create my own line.

What do you expect to learn at FIDM? I expect to learn everything I need to produce the best product. I also expect to learn from the experience of others.

Oct

20
2014

Lifetime Launches New Show In Project Runway Franchise: Threads

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The latest show in Lifetime's Project Runway television show franchise is premiering this Thursday, October 23 and will feature skilled teen and tween fashion designers! Don't miss Project Runway: Threads, which was filmed at FIDM, to see young fashion designers competing for a package that includes a scholarship to our prestigious 3 Days of Fashion summer program for high school students.

Project Runway: Threads is hosted by Vanessa Simmons (Run's House), and judges include designer and CFDA member Christian Siriano (Project Runway season four winner), Seventeen magazine fashion director Gina Kelly and accessories cditor Jasmine Snow, and YouTube style guru Ingrid Nilsen (also known as "Miss Glamorazzi"). 

For more details and showtimes, visit Lifetime's website here.

Oct

20
2014

The Blacklist Costume Designer Featured in Q&A With Television Academy

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The Blacklist costume designer Christine Bean was recently interviewed by the Television Academy (the people who bring you the Emmys). The FIDM Graduate chatted about the espionage drama's costumes, working in television versus film, and how she felt when her work was featured in the latest "Outstanding Art of Television Costume Design" exhibition at FIDM's Museum & Galleries: 

"When I was asked if I would be interested in participating, I was excited because I went to FIDM and I used to sneak into the exhibits. So I thought that it would be fantastic to be invited and have my clothes in the exhibit and not have to sneak in."

Oct

20
2014

Erica Thomas Profiled in Apparel News for New Business Model

Erica

California Apparel News has a profile of Merchandise Marketing Alumna Erica Thomas, who recently closed her brick-and-mortar shop in Orange County in favor of an e-commerce and VIP drop-off service. 

"With the website’s VIP Service, drivers drop off boxes of contemporary clothes for her clients at their homes or offices, mostly in South Orange County. Clients have 48 hours to try on the clothes and make purchases—or return them through the website’s drivers. If they make a purchase, they are charged on credit cards, which Thomas keeps on file.

When Thomas started experimenting with the VIP service last year, the reaction was immediate. The new service typically earned more than 30 percent over the boutique. Despite being located on the main drag of well-off Corona Del Mar, retail traffic was far from predictable.

'Business for the boutique was so up and down,” Thomas said. “Certain days were busy, certain days were slow. It depended on people’s schedules and whether they could find parking.'"

Oct

20
2014

30 FIDM Outfit-of-the-Day Social Media Posts to Inspire Your Wardrobe This Fall

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Juggling school, work, and studying can make for the ultimate time-consuming schedule. Below are 30 great fall looks to inspire your outfits when you're on-the-go posted by current FIDM Students on social media.

 
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Trendy Tuesday✌️ #ootd

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New post up on the blog🌀 || www.stylespoiler.com

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Christine! #Fidm #friends #school #art #plaid #clothes #fashion #girls #fun #f4f #igers #instago #instapic #instacool #photo #pretty #all_shots #smile #happy #life #look #cute

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What's the first day of school without an #ootd post?✨

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Introducing the #PTK #BetaIotaUpsilon President and Vice President! #FidmSF

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Hello fall quarter 🍁 #itsabouttogetcrazy #workit

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Fashion design student @cind_27 still looking super cute with hands full on the first day back to school! ✏️📓 #toomanysupplies #FIDM #streetstyle

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The first step to my future career ❤️👕👞❤️ #fidm

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Oct

17
2014

Meet FIDM Social Ambassador Ariadna "Ary" Morales

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Get to know FIDM Social Ambassador Ariadna "Ary" Morales, a Merchandise Product Development Student at our Orange County campus. Follow Ary on Twitter at @FIDM_Ary for live updates about her life as a student at FIDM.

Q&A with Ary:

Hometown: “Corona, California.”
Describe your style:
 “I like to mix up my outfits depending on my mood and the occasion. I like turning heads when I walk into a room.”
Currently listening to: “
I'm obsessed with the song 'Not Afraid' by Eminem so I have him on repeat.”
Favorite brands:
 “Because I’m a jewelry person, I like Charming Charlie. I also like Guess and Bebe.”
An icon who inspires you:
 “Angelia Jolie– she's overlooked. I believe a powerful woman who is actually using her resources and making a change in third world countries by visiting and lending a hand in any way she can, deserves to be acknowledged.”
Favorite place to eat in OC:
 “I always celebrate a big event with my friends at Ra Sushi! I would definitely recommend it.”
Dream job:
 “I would love to have my own line but I also see myself working as a trend forecaster and a buyer in the merchandise product development field.”
Best advice for FIDM Students:
 “Always give one hundred percent on all your projects, homework, tests, and presentations. Make sure your teachers and advisors know who you are: they are there to assist you with any situation you may need.”
OC’s best kept secret: “There's a park next to my house that shows off the city's skyline and it looks even more beautiful at night.”
Your FIDM experience in three words:
 “Daily fashion show!”
You know you went to FIDM when… : 
“people ask if you are majoring in fashion design or if you could make a dress for them. Oh, and you have at least one FIDM bathroom selfie on your Instagram.”

Connect with Ary:

Twitter: @FIDM_Ary

More about Ary:
“My name is Ariadna Morales but you can call me Ary! I'm a Merchandise Product Development major and I'm about to start my second quarter at FIDM. I've always been involved in at least one sort of extracurricular activity so that has shaped me into the woman I am today. I've been told I'm an outgoing, passionate, driven, and goal-orientated young lady who always strives to do my best at anything I set my mind to. I aspire to be an influential woman who is a world changer in many different ways and I believe with the support of my church, family, and friends I will accomplish all of my dreams!”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

Oct

16
2014

Meet FIDM Social Ambassador KC Cassily

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Get to know FIDM Social Ambassador KC Cassily, a Merchandise Product Development Student at our Los Angeles campus. Follow KC on Twitter at @FIDM_KC for live updates about her life as a student at FIDM.

Q&A with KC:

Hometown: “Grand Rapids, MI.”
Describe your style:
 “I was on the cover of Shore Magazine a few years ago as the Midwest's Style Icon of the Year and they asked me to describe my style as well. Post living in Europe, I would still answer this the same way: I'm a chameleon.”
Currently listening to: “
Currently, I study and relax to Norah Jones and Imogen Heap, I wake up to CHVRCHES, I dance to Gaelic Storm, and I sing to Magic!”
Favorite brands:
 “Brand marketing: Roxy. Designer: Zac Posen. Clothing: Free People.”
An icon who inspires you:
 “Mohamed Nasheed and Angelina Jolie are the two most inspirational to me currently. I love that the former president of the Maldives and marine biologist was not only a founding member of the Maldivian Democratic Party, but for his approach to educating.”
Favorite place to eat in LA:
 “Yojie! I'm a HUGE hotpot fan!”
Dream job:
 “Global Director of Product Development for Snow (outerwear and hard goods).”
Best advice for FIDM Students:
 “Never stop leaning in and working for your goals. Luck is nothing more than preparation-meeting-opportunity, so your luck only runs out when you stop working. ‘Hide not your talents, they for use were made. What's a sundial in the shade?’ - Benjamin Franklin.”
LA’s best kept secret: “It's not really a secret, but I love SUPing the Back Bay in Newport!”
Your FIDM experience in three words:
 “Challenging, eclectic, and inspiring.”
You know you went to FIDM when… : 
“you shop by first feeling the hand of a fabric and then look at garment construction before purchasing.”

Connect with KC:

Twitter: @FIDM_KC

More about KC:
“With over 7 years of work experience spread across three continents, KC has a strong background in international business, process and project management, sales, marketing, and design. She left a career in finance/big data based in Europe, to pursue a career in product development and merchandising in the action sports industry.  Upon finishing her Professional Designation Degree from FIDM in December, she will have degrees in International Business, Chinese, and Merchandise Product Development.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

 

Oct

16
2014

Meet Designer Chris Gimeno Chollet of Alexander 1922 at L.A. Event

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FIDM Graduate Chris Gimeno Chollet, the founder and creative director of Alexander 1922, the menswear brand "for the modern dandy," will be hosting a cocktail party and fashion event at STK Los Angeles on Tuesday, October 28, 2014, from 7:00 p.m. to 11:00 p.m. Ready-to-wear items will be available for purchase and bespoke specialists will be on hand to take measurements for custom pieces. 

You may RSVP for the event here

Oct

15
2014

Trendwatch: Luxe Knitwear the New Leisure Suit

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As activewear continues to grow, trend forecaster WGSN has spotted an offshoot they're calling the "new leisure suit." The look, influenced this season by designers Celine, Michael Kors, and Marc Jacobs, is an elevated version of the popular daytime yoga pants and leggings look: matching tops and pants in fine yarns and intricate stitch patterns. Dubbed luxe-casual, the knitwear suits can be accessorized to "traverse day and night when worn with booties, loafers, sneakers, or heels."

Fashion Knitwear Design is one of 26 specialty majors at FIDM.

Oct

15
2014

Industrywatch: Converse Takes All Stars to Court

Converse copyConverse is taking Walmart, Kmart, Skechers and others to court to halt copying of their iconic Chuck Taylor All Stars. "Trademark infringement is difficult to prove in the fashion world," reports The New York Times. "The law does not allow companies to protect aspects of their design that are functional, and companies must also prove that customers associate the specific design with the manufacturer, not just that a given design is popular." Converse, a Nike company, estimates it has sold about a billion cool Chuck Taylors over the years.

Oct

15
2014

KCON: The Ideal Convention for a K-POP Fan

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KCON, an annual convention held in Los Angeles or South Orange County, was created so that fans could interact and learn more about Korean entertainment and culture with other K-pop lovers. I attended this year with over 42,000 fans at the Los Angeles Memorial Sports Arena.

Korean pop has been taking over the world for the past few years. Its popularity has been spreading like wildfire globally. Fans all over the world express their love and admiration for their favorite K-pop artists and groups. And KCON is just one of the many places where you can see the passion. If you love all things Korean, especially K-pop, Korean entertainment, and culture, you should definitely check out KCON! It will definitely be an experience of a lifetime!

This year, it was a two-day convention with several workshops and panels where fans could learn more about Korean entertainment and culture through professionals. The KCON Market included tons of booths dedicated to fan clubs, food, fashion, art, beauty, music, and other famous Korean companies. Throughout the day, there were various fan events, where fans could see and interact with their favorite artist up close and personal.

And to end each day of the convention, there was an amazing concert, M COUNTDOWN in LA! Some of the top names in Korean entertainment performed: G-Dragon, Girls Generation, CN Blue, IU, and B1A4! This year, they split up the entire event into two nights, so that fans could get the best experience at KCON as possible.

KCON #2

It was my first year attending and honestly, I was so amazed at how many people have a love for K-POP and Korean culture. Although the cost to attend the event is not cheap, I highly recommend the event if you are really passionate about Korean music, drama, entertainment, culture, and more. It is such an awesome way to find out more about what you love and also connect with other people who share the same interests as you. Follow your inner “fan girl” and most importantly, follow your passion!

by FIDM Student Brianna Kim

Oct

13
2014

Textile Design Grad Lands Job at Activewear Start-up

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FIDM Grad Krystelle Braham made a valuable connection at last week's Textile Design & Fashion Knitwear Design Show in Downtown LA. She met Yanira Bugarin, who hired her on the spot to design prints for the new e-commerce venture, Nightfall.

"It's great to have connections," jokes Alumna Bugarin ('82 Merchandising, pictured above), who had contacted the school looking for a designer for a new line of direct to consumer activewear and sportswear being launched by industry veteran Paul Shechet of Aaron Corp. Career Advisor Kevin Keele put her in touch with Dept. Chair Anne Bennion, who invited Bugarin to attend the show to scout portfolios. When she saw Krystelle's work, it clicked.

"I was looking for a student with a range of styles and textile knowledge," says the textile specialist. "Krystelle can do ethnic batik, delicate florals, and optical graphics. She can hand paint or do digital. Plus she has a working knowledge of the Mimaki, the printing equipment used in the industry. She understands how to color match the paper print to the result on fabric."

Kudos to Krystelle! She just earned her Textile Design Associates degree and is going on at FIDM for her Bachelor's.

Oct

13
2014

Textile Design & Fashion Knitwear Design Show at Downtown FIDM

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The colorful work of graduating Textile Design and Fashion Knitwear Design students was on display last week at the annual show on the third floor of L.A.'s Downtown campus. With the mentorship of industry partner Natalie Wierzba, Director of Private Label for swimwear company  JY Rays (a division of Beach Rays), students designed prints for swimwear, activewear pants and tops—a growth apparel category. Department Chair Anne Bennion brought it all together and CABFAB supplied the printing.

Swim

After 30 years in the business working for companies like Carole Little and Cole of California, Wierzba loves the positive energy of FIDM Students. "I love the school," she says. "The students don't know how lucky they are to be there."

Portfolos

She enjoys helping students develop their portfolios over the course of three classroom visits. "I support where I see they have the most talent," explains Wierzba, "since most designers have an eye for a particular niche: budget, contemporary, commercial, children's." It's the unusual designer who does it all, she explains; and it can be difficult to see your own strengths.

Her advice on designing portfolios? "Don't leave anything out. Divide your work in categories, and place the odd bits at the end. You never know what people are looking for." Then present your work with authority.

 

Oct

12
2014

Kevan Hall Among Top American Designers at the White House Last Week

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Last week, Michelle Obama hosted a group of American designers including Diane von Furstenberg, Jenna Lyons, Phillip Lim, Thom Browne, and FIDM Graduate Kevan Hall (pictured below with Rachel Roy), among others. The First Lady's Reach Higher Fashion Education Workshop was held in the East Room at the White House. Designers met and mentored aspiring fashion designers to continue their education. "I was honored to be invited to this incredible event where Michelle Obama celebrated American fashion," Hall said. 

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Oct

11
2014

Fashion Design Student Hired to Work on Samsung Commercial

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The Career Center recently hosted wardrobe supervisor Amy Wallenberg, who was working on a Samsung Fashion Week commercial. She viewed the work of eight students and hired Fashion Design major Ally Parel. "They called me in to work on-set and I did illustrations for them," Ally explains of the upcoming spot. "I also made makeup templates for the set as well as model spec sheets and cards." 

 

Oct

10
2014

Meet FIDM Social Ambassador Desiree Kose

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Get to know FIDM Social Ambassador Desiree Kose, a Visual Communications Student at our San Diego campus. Follow Desiree on Twitter at @FIDM_Desiree for live updates about her life as a student at FIDM.

Q&A with Desiree:

Hometown: “Oceanside, CA.”
Describe your style:
 “I have a street/urban vibe with a huge mix of sporty influence. Very tomboyish with just a touch of girlishness.”
Currently listening to: “
Sittin' up in My Room by Brandy.”
Favorite brands:
 “Stussy, 10 Deep, HELLZBELLZ, IN4M, Moschino, and Balmain.”
An icon who inspires you:
 “Kanye West. Even though his recent music kills me, he is PRIME when it comes to fashion.”
Favorite place to eat in San Diego:
 “Yellow Deli. It’s the cutest place to grab a bite and visit or camp out at all night! It's open 24/5 so it becomes a nesting place during finals week.”
Dream job:
 “To become the best showroom manager this world has ever seen.”
Best advice for FIDM Students:
 “Take advantage of every opportunity FIDM and life have to offer. It’s okay to be scared, just don't let that fear hold you back.”
San Diego’s best kept secret: “Our modern art museum is pretty awesome. Many people don’t know that we have a very hip and lively art scene.”
Your FIDM experience in three words:
 “The real deal.”
You know you went to FIDM when… : 
“you have 287 girlfriends. Then there's Sal and Tyler... who are also your girlfriends.”

Connect with Desiree:

Twitter: @FIDM_Desiree

More about Desiree:
“I’m not the typical FIDM student. Most FIDM students grow up knowing that fashion is the only thing they want in life. For me, it wasn’t always fashion. I grew up in a heavily sports-influenced environment. Growing up, I knew everything about football to baseball but I couldn’t tell you the difference between Louis Vuitton and Chanel. In my household, fashion didn’t promise a legitimate career therefore, I wasn’t encouraged to pursue it. Upon graduating high school in 2008, I began to pursue a degree in Child Development. I was planning to become an elementary physical education teacher. I wasn’t in love with the idea but I could make a decent amount of money and help build a better future for kids like myself. This plan fell through because there was no desire in my heart for teaching. Over the course of five and half years, a vicious cycle of indecisiveness and a little taste of the 'real world' held me back. On September 17, 2013 I moved to Las Vegas, Nevada. To me, it was my first official step on my fashion journey. In Las Vegas, I worked a total of three jobs. The main one, being a sales associate at a fashion boutique called HauteChix. It was there, I got a little bit of insight into the fashion world that I had started to search for. Working at HauteChix, I learned the basics of how to run a fashion boutique. I saw the buying process first hand; I was able to create window visuals, style the store and help with social media websites. This wasn’t enough for me– I needed more knowledge. So I decided to look around at different schools. I found FIDM and submitted an interest email. Joni called me the next day and I’ve been down for FIDM ever since. It took me 6 years to gather my true self, discover my soul’s desire, and find the courage to pursue a career in fashion. I don’t plan on wasting any more of my time.”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

Oct

09
2014

Quiksilver, Vans, and Tilly's Among Companies at FIDM OC Alumni Event

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Action sports and fashion industry website Malakye.com has a recap of the first FIDM Alumni Shmooz event that was held at the Orange County campus on October 2nd. More than 100 graduates, guests, and employers such as Quiksilver, DC, Roxy, Tilly's, Vans, Reef, and Michael Kors were in attendance for the event, co-produced with Malakye.com and conceived by FIDM Alumnus Gregg Garcia, Talent Acquisition Manager at Quiksilver.

Oct

09
2014

Meet FIDM Social Ambassador Christine Cenon

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Get to know FIDM Social Ambassador Christine Cenon, a Visual Communications Student at our San Francisco campus. Follow Christine on Twitter at @FIDM_Christine for live updates about her life as a student at FIDM.

Q&A with Christine:

Hometown: “Benicia, CA.”
Describe your style:
 “Beach boho.”
Currently listening to: “
Easier by Anuhea/J Boog/SOJA. On repeat.”
Favorite brands:
 “For Love & Lemons, Free People, Hollister Co., Planet Blue, and ROXY.”
An icon who inspires you:
 “Vanessa Hudgens. I have always related to her, especially when it comes to fashion. She and I definitely have the same taste.”
Favorite place to eat in SF:
 “If you like authentic Hawaiian food, Got Plate Lunch is the place to go! Also, Kaigan Sushi is one of the best Japanese restaurants that I have ever been to hands-down!”
Dream job:
 “I have always wanted to work for Hollywood, whether it's acting or decorating/designing sets or producing/writing. I aim to have my name rolling in the credits someday soon!”
Best advice for FIDM Students:
 “Though you are (most of the time) trying to please a certain target audience, there is no rule where you can't ‘brand’ your own work. Always be yourself and let it show.”
SF’s best kept secret: “You can always find free wine tastings! Feel free to ask me. I know a few wineries around Napa/Sonoma Counties.”
Your FIDM experience in three words:
 “Fast, fun, and unique.”
You know you went to FIDM when… : 
“you start recognizing design elements and principles in everything that you see.”

Connect with Christine:

Twitter: @FIDM_Christine

More about Christine:
“Hello!  My name is Christine Cenon.  I am currently in my fourth quarter of the Visual Communications Program at the FIDM San Francisco campus. Before I applied to FIDM, I had gone through several changes of colleges and majors and was taking non-transferrable classes such as astronomy, nutrition, philosophy, and yoga just for fun. It took me more than a handful of years after graduating high school to finally get my life together. However, I have no regrets.  I had a lot of major life-shaping experiences since then, this definitely being one of them and I wouldn’t have had it any other way. Being at FIDM has definitely changed who I am as a student, as well as who I want to be as I make a living for myself.  I am now more driven and focused than I have ever been in my life, slowly but surely making my life-long dream of working for Hollywood one day come true.  I have been refreshing Pixar Animation’s website every day lately to see if there are any internship openings! After graduation, I will hopefully be accepted to the Advanced Study Program in Entertainment Set Design & Decoration. I aim to become a production designer for film and television and work for Marvel Studios and Walt Disney Studios. I would also be interested in enrolling in a filmmaking program in the future so I can exercise my interests in producing and screenwriting. In case you are interested in my hobbies, I love to longboard (both on land and water).  A lot of my days are spent on the beach (if the weather permits)–you can find me hosting bonfires, playing the ukulele, practicing yoga, and surfing.  I am also an avid Major League Baseball/San Francisco Giants fan.  I follow scores and stats religiously! If you can’t already tell, another major interest of mine is film and television.  I get easily obsessed over feature films and television shows!  If you happen to enjoy a film or show that I also love but haven’t seen yet, trust that my Twitter feed will provide you with live-tweets and reactions! Anything else that you want to know about myself or about FIDM, feel free to contact me!  I am always open to talking to anyone and everyone about anything and everything!”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

 

Oct

08
2014

Vis Comm Alumna Working With Luxury Brands (Interview)

Noriko

We recently caught up with Noriko Roy, a 2013 graduate of the Visual Communications Professional Designation Program to see what she's been up to. 

What have you been up to since graduating from FIDM? Upon graduation, I began commuting to Newport Beach from Downtown Los Angeles to work for Private Club Marketing and The Luxury Marketing Council of Southern California. Recently, I have begun my shift into contracting with both Private Club Marketing and The Luxury Marketing Council as well as Martin Katz in Beverly Hills.

How was FIDM helpful in preparing you for your career? Naturally gifted in the art of visual design, FIDM truly brought out my creative talents that I had not yet fully explored. I had applied to FIDM after planning my wedding from start to finish and loving every second of it. I took a Marketing & Events class with Mitch Sebolsky and just fell in love all over again with the event world. That class coupled with the luxury brand event planning I was involved with as Creative Director at VinkMedia helped me make my decision as to what field I really wanted to charge into.

I was also enthralled with Brad McCall’s Window Installation class. I felt that this class really encouraged students to use their creative mind to produce ideas that could be translated visually. This class in particular has inspired me to keep the creative side in me, active. Because of this, I have become proficient in the art of graphic design and will continue working with window design in Beverly Hills.

What is your current job title and responsibilities? As I am still in transition with Martin Katz, I am currently in charge of membership marketing, strategic partnerships and events for Private Club Marketing and The Luxury Marketing Council of Southern California where I am the point of contact for the coordination coordination of sponsorships, unique experiences, and co-branded events for the entire Southern California region: Santa Barbara, Los Angeles, Orange County, Palm Desert, and San Diego.

I facilitate marketing initiatives for the company as well as our clientele, oversee social media content, manage and coordinate with a team, and am the sole liaison between prospective clients, current clients, and the Chairman. My confidence, engaging personality, and understanding of the luxury market has allowed me to effectively connect and form trusting relationships with our high net worth clientele.

Oct

08
2014

FIDM Style Project: Dominique Duncan and Tatiana Trent of Apartment 324 Reveal Their Must-Have Fashion Piece

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Image: (Left) Fashion blogger and FIDM Grad Dominique Duncan and fellow fashion blogger Tatiana Trent of Apartment 324 and their must-have overalls.

In this month’s FIDM Style Project series, we reached out to some of our favorite fashion bloggers to ask: 

“What’s one thing in your closet that you couldn't live without and why?”

Fashion bloggers Tatiana Trent and Dominique Duncan of Apartment 324 weighed in on the subject:

“Our first thought was ‘Is this a trick question?’ Then we realized what we love equally is our overalls! You can wear them so many different ways… we don’t even know where to start. One day they go with heels and a clutch and the next day, Chuck Taylors with a flannel tied around the waist. You can take them camping, to the mall, or to a party. Depending on the color, style, and material, overalls can be worn throughout every season. From childhood to adulthood, overalls are timeless."

More about Tatiana and Dominique

“We’re roommates living in Los Angeles mastering beauty and fashion. Dominique is a Merchandise Marketing Alumna of FIDM. Tatiana is a cosmetology student studying at Paul Mitchell The School. We started Apt324 in our apartment over coffee and a bagel. Our blog focuses on fashion that is bold and contemporary as well as beauty that is natural and defined. Apt324 is a platform for sharing ideas and creating charitable events in the future.”

Connect with Tatiana and Dominique

Twitter

Instagram

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About FIDM Style Project

FIDM Style Project is an online editorial collaboration series between the online design community and FIDM/Fashion Institute of Design & Merchandising. Are you interested in participating in the next FIDM Style Project series? Get in touch with us here.

 

Oct

07
2014

Five Irrefutably Valuable Tips for Your First Day at FIDM as Told by Social Ambassador Kayla

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No one can share advice with incoming FIDM Students quite like their own peers– as demonstrated by FIDM Social Ambassador and Visual Communications Student Kayla Coleman who compiled and tweeted these five completely practical back-to-school tips for FIDM Students who start class this Wednesday. 

Stay in touch with Kayla on Twitter for more valuable FIDM tips: @FIDM_Kayla. Read more about the FIDM Ambassador program here, and don't forget to tweet @FIDM with any last minute questions during your first week of class. Enjoy your last day of break, FIDM Students! We can't wait to see you back on campus. 

 

Oct

07
2014

Meet FIDM Social Ambassador Camille Nichelini

Camille FSA Photo

Get to know FIDM Social Ambassador Camille Nichelini, a Visual Communications Student at our Los Angeles campus (and former high school FIDM Fashion Club President). Follow Camille on Twitter @FIDM_Camille for live updates about her life as a student at FIDM.

Q&A with Camille:

Hometown: “Novato, CA.”
Describe your style:
 “My style varies between bohemian and grunge. It’s a kind of weird mash up, I know! I love wearing cool paisley patterns, fringe, and then I love wearing old band shirts and flannels tied around my waist!”
Currently listening to: “
I'm literally the biggest music fanatic. Right now I'm obsessed with Ed Sheeran, Arctic Monkeys, The Killers, Lana Del Rey, Lorde, Foster the People, and One Direction.... don't judge me!”
Favorite brands:
 “I mainly shop at stores like Urban Outfitters, Topshop, Nastygal, and H&M. If I could afford it, I would love to buy all my clothes from Marc Jacobs!”
An icon who inspires you:
 “I'm so inspired by Emma Watson! Even after great success in the movie industry she went to college to further her education AND she can rock any style at the same time.”
Favorite place to eat:
 “There’s a place called Milk on Beverly Boulevard and they make macaroon ice cream sandwiches as well as other lunch foods. It's amazing!”
Dream job:
 “My dream job is being a stylist or set decorator for a band. That way, I would be able to incorporate my love for fashion while being immersed with music and do some traveling as well!”
Best advice for FIDM Students:
 “Just keep working hard and pursuing your dreams! Try to live through as many experiences as you can while you're here too. After all, it’s college!”
LA’s best kept secret: “The people of Los Angeles aren't as mean as they try to make themselves sound.”
Your FIDM experience in three words:
 “Exciting, fulfilling, and rewarding.”
You know you went to FIDM when… :
“you've built arm muscle from carrying all the art supplies around in your giant FIDM tote bag!”

Connect with Camille:

Twitter: @FIDM_Camille

More about Camille:
“My name is Camille Nichelini and I’m a first year student at FIDM! I moved to the Los Angeles campus from my home in the San Francisco Bay area to get my degree in Visual Communications, which I will utilize to become a fashion stylist and set decorator. I’ve always been interested in the fashion and arts industries. It’s amazing living here because there are many different opportunities waiting to be taken advantage of. Besides working hard and getting the best education I can at FIDM, I plan to completely immerse myself in Los Angeles life by visiting all the amazing sights, going to concerts, and meeting new people that I could possibly network with in the future. My dream is to work as a stylist for a band or musician so I can be surrounded by my two loves: fashion and music. I’m also an avid photographer and would love to start freelancing while I’m here. I’ve had one gig so far, taking photos for the FIDM MODE beauty workshop—which was a blast! I’m really excited about finally being student at FIDM and can’t wait to see how my journey here continues!”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

 

Oct

06
2014

New OC Vis Comm Student Dreamed of Attending FIDM Since Sophomore Year in High School

 

Sydney

Name: Sydney Q. Le

Age: 19

Hometown: Garden Grove, California

Previous College: Fullerton Community College

FIDM Major: Visual Communications

FIDM Campus and Start Date: Orange County, October 2014

Admissions Advisor: Shirley McDonald

How did your advisor help with the process? Without Shirley, it would have been impossible to get into FIDM. She was there guiding me through the whole process. She helped me figure out which major was the one for me, she told me everything that there is to know about FIDM, and she helped me a lot with all my financial aid and loans.

Tell us a bit about yourself. I am very open person and I see myself quite accepting of new people and ideas. I truly believe in giving everything a chance, even when it’s tough to in the beginning. I'm all about fashion, art, creativity, ideas, and design. Growing up, I’ve always had an eye for fashion and putting together the perfect outfit. To me, being creative or organizing a visual message for display isn’t a job -- it's fun, relaxing, and stress-free. 

You will never catch me without a smile on my face. I want to influence others with my love and passion for art and fashion. Hopefully my time at FIDM will allow me to convey my most wonderful skills and enlighten others around me. I love fashion and real-world projects more than anything, and I hope everyone can see that through my hard work and dedication here at FIDM.

What are your proudest accomplishments so far? My proudest accomplishment so far would absolutely be getting into FIDM. Sophomore year, a speaker came into my class and told me all of the wonderful things that FIDM had to offer and I knew from that point on it was the school for me. Growing up in an Asian family and also being the youngest, my parents always expected a lot from me and had always hoped for me to become a doctor. I still wanted to make them proud of me so I told them that I would give regular college a try, but after a year at Fullerton Community College, my dreams of attending FIDM still had not changed.

My boyfriend, Jimmy, pushed me to apply here even when my parents weren’t so supportive of my decision. As I was going through the interview process, my parents saw how hard I worked on my entrance project and how seriously I took it. That’s when they realized how badly I wanted to get attend FIDM and they slowly started to accept the fact that I was going to attend a fashion college. My hopes and dreams are is to be successful in whatever I decide to do and just to make my parents proud.

What made FIDM right for you? As soon as I stepped foot onto the Orange County campus I knew it was the school for me. I love the vibe that the school has and everyone is just so stylish and friendly. Another thing that I love about FIDM is that they only require you to take the classes that will benefit you in the future. Unlike a typical college, you’re required to take all these unnecessary classes that have nothing to do with your major. You won’t waste time here at FIDM and you’ll be able to graduate in two years.

What are your career goals? I would love to one day become a well-known stylist; working around clothes and celebrities has always been a dream of mine.

What do you expect to learn at FIDM? What I expect to learn at FIDM is all of the necessary information I would need to know to become a successful stylist.

Oct

06
2014

Meet FIDM Social Ambassador Jacqueline Kekos

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Get to know FIDM Social Ambassador Jacqueline Kekos, a Visual Communications Student at our San Francisco campus. Follow Jacqueline on Twitter @FIDM_Jacqueline for live updates about her life as a student at FIDM.

Q&A with Jacqueline:

Hometown: “Tracy, California.”
Describe your style: “My style fluctuates depending on what mood I'm in.”
Currently listening to: “I'm currently obsessed with Iggy Azalea and The Fault In Our Stars album.”
Favorite brands: “Topshop, Urban Outfitters, Zara, and Kate Spade.”
An icon who inspires you: “Jacqueline Kennedy Onassis is my biggest icon. I love her style and timeless outfits.”
Favorite place to eat: “The Melt. I'm a sucker for a good grilled cheese!”
Dream job: “My dream job is to be a stylist for television shows, movies, and editorials. I also would love to run a fashion company's social media account. I want to explore all the options that Visual Communications has to offer.”
Best advice for FIDM Students: “Time manage everything! Organizing your time and keeping track of all of your projects you need to be working on is key. It will keep you a little less stressed as well!”
San Francisco’s best kept secret: “The Inkwells– it's a series of pools/swimming holes located along the Lagunitas Creek.”
Your FIDM experience in three words: “Thrilling, challenging, and fulfilling.”
You know you went to FIDM when..: “you can't sleep because you're constantly thinking about fashion.”

Connect with Jacqueline:
Twitter: @FIDM_Jacqueline

More about Jacqueline:
“Hi my name is Jacqueline! I'm a Visual Communications major at the FIDM San Francisco campus. I just began my second year and still wake up every day loving my FIDM life. After graduation, I aspire to style for a television show and movies, as well as be a part of a social media team for a fashion company. I have experience working as a personal stylist. In my free time I enjoy blogging, living in a fantasy world on Pinterest, and checking the countless amounts of fashion bloggers I follow on Instagram. I love hearing about other students’ stories as well! Follow me and share along with me during the rest of my journey at FIDM!”

More about FIDM Social Ambassadors:

The FIDM Social Ambassador program is a team of FIDM Students who blog, tweet, vlog, photograph, and discuss their first-hand FIDM experience on social media. To apply to be a member of the FIDM Social Ambassador program, click here. Get to know more FIDM Social Ambassadors here. 

 

Oct

06
2014

SF Graphic Design Alumna Wins YES TO Competition

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Recent FIDM Graphic Design Alumna Jenay Valencia is the winner of a competition to design packaging for a limited edition line of  YES TO beauty wipes inspired by beauty vlogger Ingrid Nilsen. The vibrant packs of wipes will be distributed to 20,000 stores nationally in October.

In a project that brought the real world into the classroom, students from Jeanne Thomas's SF Graphic Design class met with YES TO CEO Joy Chen and beauty vlogger Nilsen, and presented several ideas for the bestselling beauty product.

Say-yes

"The entire experience was awesome," says winner Jenay. "It was amazing to work with an actual client, and see how my design grew and evolved with each review... Designing is what I love to do and winning this competition is confirmation that I'm doing what I was meant for."

Join us for a Launch Party on Wednesday, October 15, 11:00 to noon, in the FIDM SF Library. Twenty-four lucky guests will take home the beautiful new packages before they hit the stores. RSVP to lhoffman@fidm.edu if you are not a current FIDM Student.

To watch go here:

short video https://vimeo.com/106873509

long video: https://vimeo.com/106866739

Oct

06
2014

FIDM Graduates and Twin Sisters Are YouTube Stars (Interview)

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FIDM Fashion Design and Business Management Graduates Kyujin Han and Kyuwon Han became active on YouTube around two years ago. What started as a hobby is now a big part of these twin sisters' lives. With more than 83,000 followers and 3.6 million views, Kyujin and Kyuwon's YouTube Channel is a popular destination for DIY-themed videos. 

Are you identical or fraternal twins? Kyujin: We are identical twins born a minute apart!

Where did you grow up? Kyuwon: We were born in South Korea, however, we always had vague, small, and random memories of living in Korea because we traveled frequently to different countries since our childhood. Right after we were born in Korea, our family moved straight to Oklahoma City where we spent our childhood there for seven years.

Although we returned to Korea after seven years, before we knew it, we were living in Washington D.C, then Vancouver, and finally here in the sunny side of southern California in downtown Los Angeles. We spent most of our adolescent years in Vancouver where we completed our high school years. It is also there where we discovered our passion for fashion!

What do you enjoy about sharing DIY content with your audience? Kyujin: Yes, we are DIY enthusiasts! What we enjoy the most about sharing our content with our audiences is the special bond that we are able to create with them. As much as they encourage us with heartwarming and inspiring messages everyday, we want to encourage and inspire young girls and boys who strive for their dream of becoming a fashion designer or anything they devote their heart towards to.

Oct

03
2014

FIDM Students Meet Actions Sports Retail Industry Leaders at Hurley, Volcom, Quiksilver, and More

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Photo | Group shot at Quiksilver

FIDM's Action Sports Tour concluded yesterday in Orange County with in-depth guided tours at Hurley, Volcom, and RVCA after three days of meetings with industry leaders at the world's top surf and skate apparel companies including Obey, Fox Head, Quiksilver, and Oakley.

Fourteen students in the Merchandise Product Development and Merchandise Marketing programs participated in the intensive three-day program to get an overview of top action sports companies and make high level contacts in fashion design, production, technical design, marketing, and human resources.

The students networked with leaders at the action sports retail companies from morning until late afternoon on each day of the industry tour organized and led by Eva Gilbert, Chairperson of the Merchandise Product Development Department.

Among the students who participated were: Alex Neil, KC Cassily, Michelle Link, Avisha Kumar, Erica Valle, Catherine Monaghan, Aylah Gallardo, Lauren Neff, Amanda Guerena, Jenna Kawamura, Brittany Steele, Emily Southwick, and Brittany Bradley.

Each company visited offered an inside perspective on what it's truly like to work in their industry and at their company. The work/life connection is a common theme promoted in the industry. Employees are encouraged to be themselves. In fact, the hallways at Volcom were designed for skateboard use, which was demonstrated by the receptionist who greeted the group.

FIDM Merchandise Product Development Student Erica Valle said, "What was most impressive and inspiring about Hurley is that they design with so much passion."

Hurley's desire to make a positive difference in this world propelled them to launch Waves For Water, providing clean water to communities around the world, and Living the Dream Foundation, inspiring children to live their lives to the fullest despite life-changing illness.

"They give back to the community, which I admire and respect," Erica Valle added. Hurley has one room that they call Town Hall, where they hold company-wide meetings. The room is available for community use. In fact, a local church holds meetings there twice a week.

RVCA

Photo | Group shot at RVCA

The students met FIDM Grads on the tour, as well. Lindsay Keller (pictured third from right in above photo) graduated from FIDM with a degree in Merchandise Product Development in 2009 and is now a buyer and merchandiser at RVCA. At Hurley, the group met fashion designer and FIDM Grad Margo. 

The final stop at each of the companies was a visit to the employee store, where the students enjoyed discounts of 40%-70% off retail. Wetsuits, tops, and jeans found their way into shopping bags at the end of the day, an added bonus of studying and working in the fashion industry.

At the end of a productive three-day tour, Merchandise Product Development Student Catherine Monaghan said, "I really admire the passion of the employees in the action sports retail industry. Despite the incredible demands of their jobs, it's clear how much they enjoy their work life."

Business cards were exchanged, and the students' resumes were personally delivered to the Human Resources departments as the students were encouraged to apply for internships and open positions.

Volcom

Photo | Volcom's indoor skate park

Hurley

Photo | Group shot at Hurley

Oakley-1

Photo | Oakley's building design inspired by Mad Max film

Oct

03
2014

Alumna Trish Summerville is Costume Designer of 'Gone Girl'

Gone

David Fincher's Gone Girl, starring Rosamund Pike and Ben Affleck and based on the wildly successful book by Gillian Flynn, hits theaters today featuring Trish Summerville's costume design. The FIDM Alumna, known for her work on The Hunger Games: Catching Fire and The Girl with the Dragon Tattoo, is currently at work on Westworld, a sci-fi western starring James Marsden, Evan Rachel Wood, and Anthony Hopkins. 

Oct

03
2014

FIDM Alumna Launching Kismit Fashion Line at Phoenix Fashion Week

Delora

The new fashion label Kismit, designed by FIDM Graduate Delora Fuglem, will be showcasing their Spring 2015 ready-to-wear collection today at Phoenix Fashion Week. This debut will be the pinnacle of the Emerging Designer Boot Camp experience for the 13 fashion brands. The collection will consist of chic conversational creations, crafted from luxe materials and made for the fearless woman looking to uncover her fashion identity through the use of foundational pieces and captivating hardware.

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“The inspiration for Kismit was revealed during my youth. Self-expression and acceptance of who I am, was found through fashion; my desire is to offer an opportunity for discovery by creating a line which merges simplicity with attention to detail” says Delora. Kistmit and other desingers will show their collections today at the Talking Stick Resort in Scottsdale, Arizona, competing for ‘Designer of the Year’ and a $10,000 (value) prize package comprised of goods and services to help launch their brand. Learn more about Delora and Kismit here: 

 

Oct

02
2014

Merchandise Marketing Grad Working at Windsor Fashions (Interview)

Brittney

Merchandise Marketing Graduate Brittney Glenn came to FIDM with a Bachelor's of Science in Psychology Cognitive Science and minor in Political Science from University of California, Irvine. Today, she is the Assistant Buyer for Day Dresses at Windsor Fashions. We caught up with Brittney to learn more. 

What have you been up to since graduating from FIDM in 2012? Since graduation, I have been working at Windsor Fashions and living in Huntington Beach. I started at Windsor as an intern and was hired shortly after FIDM graduation. 

How was FIDM helpful in preparing you for your career? Working in the fashion industry, one learns quickly that it is an extremely fast-paced environment and it is essential to learn to multitask and prioritize tasks efficiently. Through all the extensive projects, presentations, and team projects at FIDM, these attributes became second nature and have helped me perform at my best. Excel is a program that is used a lot in my career and FIDM helped expand my knowledge extensively in this area as well.

Another important aspect of my job is trend forecasting. FIDM’s homework and projects are geared toward learning how to believe in your intuition. As a buyer, it is extremely important to trust in what you believe in and stand by your purchases.

What are some of your responsibilities? I communicate between vendors and buyers to ensure completion of purchases, am instrumental in decisions as to what merchandise will be sold in stores, and manage store stock level and allocate merchandise to stores based on stock to sales analysis. I also manage and allocate back stock weekly based on sales, update weekly reports for buyer’s meetings with management, and ensure completion of all purchase orders to vendors. Those are just some examples of what I do. 

Oct

01
2014

Interview: OWN Director of Communication Joins FIDM Faculty

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Morgan Di Stefano, Director of Communication for OWN: Oprah Winfrey Network is joining the Visual Communications faculty this fall. She took the time to share her story.

What class will you be teaching?

I will be teaching the Entertainment and Fashion PR class for the Visual Communications department.

What made you want to teach at FIDM?

It has always been a dream of mine to start teaching and I’m thrilled that the opportunity presented itself. I’m excited to teach at FIDM because of the creative atmosphere that it encourages and because of how hands-on the teaching style is. I’m thrilled to be able to bring my industry experience into the classroom.

What is your current position at OWN and how will that inform what you bring to the classroom?

Currently I serve as Director of Communication at OWN: Oprah Winfrey Network.  The job is very unique in that the brand centers around one iconic person and everyone who works at OWN and the studio, Harpo, is an ambassador for the brand and, in turn, for Ms. Winfrey herself. 

In my position at OWN, I deal with everything from corporate communications to talent relations to crisis PR to red carpet events and award shows. There is never a dull moment.

I always feel that it’s best to learn from real-life experience. I can now bring my career experiences, both my successes and my mistakes, into the classroom for these students to learn from.  It will give them a very accurate representation of the field and the industry.

Tell us a little about your career arc.

The funny thing is that I never thought I’d work in the PR industry.  I studied Theatre during undergrad and then decided that I wanted to go to graduate school to study a different subject.  I found a program at Emerson College that covered marketing communication, advertising and public relations, so I applied and was accepted there. That graduate program led me to an internship in public relations at B|W|R Public Relations, an agency that specializes in both lifestyle and entertainment public relations. I interned for the corporate lifestyle side and then took a job as an assistant in the talent department, for one of their top publicists.

Life at a PR agency was extremely fast-paced, very cutthroat.  Needless to say, it wasn’t for me.  However, I was working with a lot of TV talent at the time and therefore connecting with people who worked at some of the major broadcast networks.  I ended up hearing about an assistant position in the entertainment publicity department at NBC.  Got the job there and it set me on the right career track. Working at NBC was amazing for many reasons – because of the history of the network and the prestige that went along with working there and because of the amazing people I met there. 

My career started to grow from there. After being an assistant in that department for a little under two years, I was offered the opportunity to become a press manager for the women’s lifestyle network, Oxygen.  I was hired on as the West Coast Press Manager.  After two years there, I was given the opportunity to move to New York, so I did and I worked at the Oxygen headquarters, in the Chelsea Market. I ended up getting promoted and working there for two more years when I was presented with another growth opportunity. 

A production company that I had worked with while at Oxygen, Embassy Row, was looking for somebody to lead PR efforts for them and the head of the company offered the position to me.  I jumped at the opportunity and went to work over there.  It was a whole different ballgame working on the production side of things and I’m fortunate for the time I spent there because I really learned a lot about being a self-starter and creating your own structure (I was the only PR person there – I did not have a team of people around me like at my other jobs).  After about a year at Embassy Row I decided to move back to Los Angeles because a spectacular job offer came my way – it was to work as a Director of Communication at OWN: Oprah Winfrey Network.  I obviously jumped at the chance to work for such an iconic brand and it’s been a wild adventure ever since!

What I will say about my career arc is that I’ve been fortunate enough to have been able to see the PR business from all different sides of the industry – an agency, networks and a production company.  I think it gives me a certain advantage in terms of my relationships and day-to-day problem solving.

Any advice for students seeking a career in PR?

I will warn students that PR isn’t for everyone and that is totally fine, but you have to make sure it’s what you want to do before you take a job in PR. I cannot stress enough how important internships are. Internships are what help you shape your career and find out what you love and also what you hate. There is no shame in taking an internship and realizing that the field or industry is not the right fit for you – it is supposed to be a learning experience. But, whatever you do, if it ends up being in PR or in something else, work hard, be a self-starter, have a positive attitude and never stop learning – from your daily situations and tasks and from the people around you.

Oct

01
2014

FIDM Style Project: Fashion, Beauty and Lifestyle Writer Jasmin Perez Reveals Her Must-Have Fashion Piece

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Image: (Left) Fashion, beauty and lifestyle writer Jasmin Perez and her must-have boyfriend shirt by The Gap.

In this month’s FIDM Style Project series, we reached out to some of our favorite fashion bloggers to ask: 

“What’s the one thing in your closet that you couldn't live without, and why?”

Fashion, beauty and lifestyle writer Jasmin Perez weighed in on the subject:

“My number one go-to is most definitely my worn-in chambray button up from... drumroll... The Gap! Believe it, ladies! Not only is it ultra-soft and the perfect boyfriend fit, but the under $60 price point is also pretty fantastic, too. Plus, it can go from day-to-night in a snap which is essential for busy city girls. You can usually catch me wearing mine with a pair of distressed jeans or leather leggings, and when I'm feeling flirty I tuck it into a ruffled skirt and throw on some heels.”

More about Jasmin

Perez is an LA-based fashion, beauty and lifestyle writer with a penchant for event planning and DIYs. You can usually catch her scouring the web for the best in fashion or hunting the streets for her next favorite coffee shop. Jasmin has contributed to Brit + Co., LuckyMag.com, and StyleBistro.

Connect with Jasmin
Portfolio

About FIDM Style Project

FIDM Style Project is an online editorial collaboration series between the online design community and FIDM/Fashion Institute of Design & Merchandising. Are you interested in participating in the next FIDM Style Project series? Get in touch with us here.

Oct

01
2014

Industrywatch: Anthropologie to Expand Lifestyle Category

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Anthropologie plans on opening 50 super-sized stores in the next five years, according to a report in the San Francisco Chronicle. The larger stores will grow the lifestyle category—home furnishings, wedding, beauty, intimates—that currently supports apparel. "They want to turn them more into destination stores than clothing stores," and give visitors a reason to linger longer, says an analyst at RBC Capital. Urban Outfitters is the parent company.

Oct

01
2014

Alumna Lauren Conrad's Wedding Featured in Us Weekly

 

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FIDM Alumna Lauren Conrad's wedding is the cover story of Us Weekly, featuring behind-the-scenes details on everything from bridesmaids (FIDM Grad Hannah Skvarla was one) to the 50 apple pies that were home baked for the occasion. 

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The magazine describes the dress design process, which had Lauren flying to New York to meet with Badgley and Mischka. The trio compiled an inspiration board, featuring photos of Grace Kelly, and pored over fabric swatches and beading samples. "The Fashion Institute of Design & Merchandising alum even tried on patterns made of muslin," the magazine said. Lauren donned a second dress for the reception by FIDM Graduate Monique Lhuillier. 

View a photo gallery from Lauren's wedding. 

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