FIDM Fashion Design Alumni were invited by Macy’s Beverly Center to decorate
Levi’s jeans in celebration of the store’s Grand Reopening Celebration Saturday, September 28. The designs will be on display through Sunday, October 6.
designer was given a $30 budget, a pair of jeans, and the freedom to transform the denim in any way they pleased,
with the exception of altering the length or removing the Levi’s patch.
The participating designer alumni shared their inspirations:
Avanesyan, Advanced Fashion
"I was inspired by solar
transitions from day to night, and I emphasized these variations of darkness
and illumination through the use of ombré painting and dyes. Reflected light is
depicted with the use of embellishments to create edge and elegance to an
otherwise casual item of clothing."
Gomez Ortega, Advanced Fashion
jeans were created for the edgy, Los Angeles glam girl. I was inspired by
runway fashions from the European couture houses and the funky, urban Los
Angeles street style."
Hernandez, Advanced Fashion
"A design inspired by the punk culture. Denim jeans are the classic staple we all have in our
wardrobe and I gave them an extra edge by piercing over 5,000 steel nails
through the denim. The fabric is treated to create a faux leather feel. These
reimagined jeans are a perfect addition to a rebellious wardrobe."
Lawrence, Advanced Fashion
"My Levi’s are kitten-inspired
with a punk flair—a mantrap for sure! These jeans are for the outgoing party
girl who loves to be the center of attention in any crowd."
Sadler, Advanced Fashion
"My inspiration comes from a
handpainted, floral silk fabric. I have appliqued silk onto Levi's jeans and
then embellished the flower with colored stones and ostrich plumes."
Thompson, Fashion Design
"Modern working artists have
consistently inspired my work when designing. I admire the cohesion between classic techniques, decoupaged with
graphic modernity. This stylistic,
painted concept maintains comfortable wearability for work or play, which I
feel are both necessary halves to creative stimulation."
For participation, each designer is receiving a Macy’s gift card.