Name: Shandel Miranda (Vigil) (@ShandelMiranda)
FIDM Major: Merchandise Product Development
FIDM Grad Year: 2012
Company: VIE AMOR Lingerie (@VIEAMORLINGERIE)
Title: Founder & Designer
Tell us a little about yourself: I'm an actress, model, and designer. I have lived in LA only three years, but have been a Cali girl my whole life. I was born in San Diego, California. I chose to move to LA because I believed in order to pursue all I desire, LA would be the best fit! Plus you can't beat the weather and shopping. :)
I have always been driven and determined all throughout my life, I graduated high school a year early, received a scholarship to UNLV where I studied and graduated with a Bachelor’s in Liberal Arts in 2009, I also studied real estate and was a licensed realtor while I was attending UNLV. Upon graduating, I began to reflect on what would make me happy and what I have always been doing and desired to do and that’s when I choose to make the move and applied to FIDM. I remember the day I got accepted I felt as though the stars where aligning and I remember shedding tears of joy!
I chose to work with lingerie because I felt that it was a market where I could really have the freedom to design what I wanted without any influence and I had and continue to have many ideas on how to make the lingerie market different. (Some, I cannot talk about yet, because they are patent pending—shhh…lol.)
I also feel that lingerie is a necessity and a luxury and my brand showcases the luxurious aspect. Lingerie is often reserved for personal intimate moments and when those moments arise I want my products to make women feel confident, sexy, and beautiful, regardless of their size or imperfections, because none of us are perfect! My pieces are offered in custom sizes for every woman to showcase their greatest and most favorable assets. I also use only the best quality in fabrics, so that there is comfort you can feel in every piece and the garments will last longer.
Tell us about the lingerie brand you're launching: The brand in called VIE AMOR, which means LIFE & LOVE. I chose that name because I feel those are the principles of living and because life and love go into every uniquely designed piece.
The style aesthetic one can look to expect from the brand is French influenced vintage. Everyday elegance.
How do you feel FIDM prepared you for what you are doing now? Simply put, I don't know how I would of done it without FIDM.
Long version, FIDM has been a supportive influence in my pursuit. The teachers and staff continue to make me feel that anything is possible though dedication and hard work and putting it your 100%.
The knowledge, skill set, and connections I've learned and made are extremely vital to the fashion apparel industry.
How did you find out about FIDM? When I finally decided what I wanted to do, a good friend of mine at the time told me that her sister was a buyer for Old Navy and went to FIDM in San Francisco, and recommended I look into it. I took her advice and did my research and well you know how the rest goes...
How did you decide on your major? I originally considered the Fashion Design program, but after speaking with my advisor about my goal of having my own line and business, the Product Development program seemed to be a better fit and made more sense to me.
Looking back, which classes at FIDM were most valuable to you? Sketching, Patternmaking, Textile science, Texting Testing, Retail Math and Costing, Sourcing, Branding, Portfolio, Illustrator, Photoshop—basically all of them!
Any advice for current FIDM Students? YES! Intern, intern, intern. Work with people who are already in the industry, gain actual experience, try to work with people who are doing what you want to do and do your best, give every job you take your 100% while you're there. Because sometimes what you give to others can come back to benefit you in ways you would never have imagined and take you places you never would have thought of. Also, don't stay in work environments that you aren't happy in, because a better, happier experience can be right around the corner and will appreciate you! Be strong, the industry can be hard, but whatever you put in you will get back and don't give up if things aren't happening fast enough for you, because it will happen, as long as you believe and work for it! That which is perceivable is achievable! Never be afraid to ask for help and stay positive! xoxo
What is your biggest goal right now? My goal is to have my products carried in stores in Los Angeles, New York, Spain, London, and Paris.
Anything else you’d like to share? The website for the line is www.VIEAMOR.com, email me at info@VIEAMOR.com for all special orders.