Name: Charlee Escobar
Major: Merchandise Marketing A.A. Degree
Job: Production Assistant / Sample Coordinator at Rocket Dog Brands, Inc.
1. What made you want to study Merchandise Marketing at FIDM?
I wanted to study Merchandise Marketing because I had a love for working with numbers, but I also wanted to be in a creative environment. I thought that being a buyer would be a great marriage between the two and I still believe so, but I started to find myself drifting towards being a planner or working in allocations. Planners work a lot more in Excel with pricing and various spreadsheets. I find my peace in Excel; it’s just relaxing to me.
2. What was the most valuable piece of information you learned during your education at FIDM?
There are two valuable pieces of information I learned at FIDM. One: this is a small industry. Everyone knows everyone! If you can break into this small circle and prove yourself, the places you can go are infinite.
Two: INTERN! All of my teachers preached about internships. I wish I listened when they gave me this advice, it definitely would have made the hunt a lot easier to find a job after graduating because companies look for that entry level experience. It really helps you get started, it gets your foot in the door.
3. What were some of the challenges you faced as a student?
While I was a student I also worked full-time while planning my wedding, so one of the largest challenges was finding time to enjoy my personal life while being successful both at work and school. Learning to prioritize definitely helped me with this challenge. I also completed two years of schooling at my Community College back home, which was in semesters so switching to quarters was a challenge also. You definitely need to stay on top of all of your work or you could end up being extremely behind because quarters fly by much faster. There are also a lot of projects that last throughout the whole quarter, so if I fell behind one week it would sometimes cause a ripple effect.
4.What are some of your proudest FIDM accomplishments?
During my first quarter one of my teachers asked for my essay to use as an example for the following quarter. For me it was a proud moment because I’ve always excelled in Math and Science but never in English. Another accomplishment was putting together my portfolio. It was rewarding to see all of my hard work over the course of this program in one place. It brought back a lot of great memories, and definitely made all of the hard work worth it.
5. Now that you have graduated and earned your degree, where do you work/what do you do?
After graduating from FIDM, I was hired at Rocket Dog Brands, Inc. AKA the most amazing company to work for. I am now their new production assistant / sample coordinator. I focus mainly on sales samples that come in from our factories and stay in communication with the factories to ensure that our samples are going to arrive on time.
When I was hired, I expressed my interest in being a planner, so I have also had the opportunity to run a couple of our spreadsheets each week. Just a little more about my job duties – I enter factory orders, generate GTIN and UPCs, follow up with the designers regarding production spec, manage special make up requests from customers, and I also maintain our showroom display. We are a smaller corporate office so I have had the opportunity to do a lot of various projects around the office.
6. Has your education at FIDM helped prepare you for the work you are doing?
I do believe that my education at FIDM has helped me prepare for the work I am doing. Since I did not intern, FIDM is really the reason why I was hired. FIDM is fast paced, which is also similar to this industry.
Photo Courtesy of Mariya Dondonyan