Merchandise Marketing alumna Jordan
Stolch has a full-time career as a Los Angeles freelance stylist for film,
television, editorial, commercial, celebrity/red carpet, and performance. She shares her passion and tips for breaking into the business.
“Currently I am working on a wide
variety of projects, all of which are on the highly creative styling end. I'm
focusing a considerable amount of my time with new artists, working with their
labels to create highly brandable images that will set the groundwork for their
careers. I am very interested in this process as well as collaborating with
directors, producers, and everyone else involved in the creative team.”
How did Merchandise Marketing lead to
Much of what I do as a freelance
stylist is about maintaining my own business and having the wherewithal to run
it successfully. As creative as this field is, it is just as essential to be
able to properly negotiate contracts, solidify future work, and maintain a
strong rapport with clients. Merchandise Marketing gave me many of these skills while also
focusing on trend awareness and direction. Although the Merchandise Marketing degree is focused on
careers in buying and management, there are so many other areas where it is
relevant. I understand that FIDM has recently brought Luke Storey on to the
faculty to teach a styling course. I think this was a fantastic decision and
well overdue. There are so many self-taught stylists working here in LA who
would really benefit from something like this.
Did you use the Career Center?
I used the FIDM Career Center more than
anyone else in my program! I visited the Career Center on my very first
day of school because I didn't want to waste any time. I started my first
internship in my second month of school. So much of where we get in this
industry is based on who we know and what we've worked on (especially in
styling), so I knew I had to begin immediately.
Can you tell us about your internships?
I did four internships while at FIDM,
all of which helped me get to where I am now. I interned with Jessica Paster (celebrity
stylist), Luke Reichle (costume designer for Castle, Secrets of the Red Carpet),
at California Apparel News and then at American Idol under FIDM alumna Soyon An. When I started working with her we did So You Think You Can
Dance, day-to-day styling for Cher Lloyd as well as all of her music videos and
performances, Taylor Swift for the American Music Awards, Shania Twain's show in Vegas and
Pink's "Truth About Love" tour. With Soyon, I worked 7 days a week
and put everything I had into what I was doing. I made sure to learn as
much as possible, take note of everything, and absorb everything I would need to be successful on my own.
How did FIDM help you in the industry?
My education not only taught me the ins
and outs of the fashion industry, but more importantly showed me what kind of
work ethic is required to succeed. This is a very tough industry to
survive in and I feel like FIDM made us privy to that. Many people will give
up, many people will decide that they just aren't cut out for it. I think FIDM
taught me how to be persistent, strong and determined.
Any advice to aspiring stylists?
My advice to all stylists is to never
let yourself get complacent and never feel like you are doing enough. There is
always something more you can be doing to better yourself and thus better your
career. It could mean reading more blogs, catching up on new designers, getting
more familiar with the season's trends, or looking for more work. It is a very
competitive industry and if you aren't willing to give it 200%, there will
always be someone behind you who is.