Jacob Sigala is the Community Manager at Wild Attire Inc., responsible for the company's social media marketing, doing everything from branding and content creation to campaign strategy and analytics. He graduated from FIDM in 2013 with a Professional Designation Degree in Merchandise Product Development. His advice to FIDM Students? "Do not be afraid to fail. When things don’t go your way, simply take it as a lesson; try again, or move on to the next thing."
Tell us a little about yourself: I grew up in Venice, received my undergraduate degree in media and business from UCR, and graduated from FIDM in 2013. I’m a very opinionated individual, who is always looking for what’s next. Marketing, photography, fashion, and the outdoors, that's basically what I’m about.
Where are you working now and what do you do?
I work at Wild Attire Inc. We’re behind ties.com
. I’m the Community Manager for both brands. This means I’m in charge anything and everything that has to do with social media marketing. A lot of people will assume that this means I’m on Facebook all day, but you’d be surprised to find how much more this type of marketing means. I like to think of it as Mad Men in real-time; it’s branding, content creation, constant campaigns, communication, analytics, and then some.
What made you the ideal candidate for this position? I started with the company as an intern; that helped a lot. (I recommend for everyone to intern!) Additionally, my background is in media, business, and fashion. I’ve been working on making my resume appealing for positions such as these. I had the education, experience, and personality they were looking for. I told them what I could do and they gave me an opportunity to do just that.
How do you feel FIDM prepared you for what you are doing now? From my studies at UCR and into FIDM, I learned that the best way to go about marketing anything is to know it from the ground up. I wanted to do marketing in fashion and FIDM had the perfect major for the matter. On top of marketing and branding, we learned everything from design to sourcing in Product Development. Understanding how everything works and knowing the language to communicate with every department is essential to marketing; you know the brand better. This in turn allows you to communicate better with the customer, overall providing a more fluid experience for everyone.
How did you decide on your major? Based on my philosophy on marketing, which is knowing the product from the ground up. On top of branding and marketing, the major literally had us sewing garments in order to get a feel for what the industry actually is. I had a goal in mind, and the classes the major offered were in line with said goal.
Looking back, which classes at FIDM were most valuable to you? Most of the classes played an important role. However, the classes that I apply the most (given the field I’m in) were the branding and digital design classes.
Any advice for current FIDM students? Do not be afraid to fail. Don’t be afraid to hear, “No.” I’m not saying to expect it. Of course always strive for success, but I know that the fear of failure holds a lot of people back. So let it go. When things don’t go your way, simply take it as a lesson; try again, or move on to the next thing.
What is your biggest goal right now? To become an influencer in a niche community, whether it’s in marketing or menswear. I’m launching a blog in January, which will have men’s fashion as a base. I’m going to use it as a space to experiment strategy, and really just to have fun. I won’t tell you the what the blog is, though. This is because my goal is to have people wonder who’s behind the blog without me having to talk about it.
Anything else you’d like to share? Yep, a bit more advice to students. When opportunity comes knocking at your door, take it. If it doesn’t come to you, then you go to it. Go knock on people’s doors (maybe not literally) but ask for advice, ask questions; really just engage with people. You never know where an opportunity might lead, even if it seems insignificant. For example, if a professor asks you to stay in touch, do it! You might just end up on the FIDM Blog. (Shout out to Prof. Hahn!). I’m only just on the first leg of my career, but if anyone has questions feel free to reach out.