Jan

08
2014

Just Accepted Product Development Student Runs Her Own Vintage Clothing Etsy Shop

 

Newja

Full Name: Emily Elizabeth Hedrick

Age: 17

Hometown: Yorba Linda, California

Current year in school: Senior

FIDM Major: Merchandise Product Development

FIDM Campus and Start Date: Los Angeles, July

Admissions Advisor: Margaret Berger

Tell us a bit about yourself. I run my own online vintage clothing Etsy business called Starcrossed Vintage. I love thrifting, which was a part of my inspiration to start the business. A huge passion of mine is fashion and film photography. I also love going to concerts, small local shows, and exploring southern California with my friends. I've been playing guitar since I was around eight years old, and over the years I learned to play bass and ukulele. I feel so lucky to have been raised in such a creative and supportive family.

What are your proudest accomplishments so far? My most recent proud accomplishment was definitely getting accepted into FIDM as it has been my dream school since my sophomore year, and I was extremely happy to accomplish my goal of being accepted! My other proudest accomplishment is probably opening my vintage Etsy business.  I just love how it started out as an idea, and I took the initiative to bring it to life. Last year my business was featured in an awesome magazine called Local Wolves, which I was also really proud of!

What made FIDM right for you? The location and the opportunities given at the school made the college right for me. I was born and raised in California so I love that I get to live in my favorite city, but still not be too far from my family. Other than that, I can't wait to attend FIDM for the amazing internship opportunities, the networking, and most of all being surrounded by people with the same passion as me in my favorite city!

Describe your entrance project. For the Merchandise Product Development entrance project, I had to select five related garments from a magazine or on the internet, and modify them to target a certain customer. I chose five dresses from the Free People brand, and redesigned the dresses for a more affordable look. I decided to name my brand Ivy & Gold, after one of my favorite songs by the band Bombay Bicycle Club. I was really proud of my outcome and was so excited to show my project to the admissions advisors!

What are your career goals? I'm really interested in brand management, social media marketing, fashion journalism, and fashion photography. I'd like to keep my options open at FIDM and experiment in different fashion careers to see what career I like the best.  

What do you expect to learn at FIDM? I expect to learn the behind the scenes of product development, how to market to a certain group of customers, how to be a professional in the fashion industry, time management, and how to network.

Your Mom is a graduate of FIDM. Did she inspire you to attend? My mom has always been an extremely creative woman, and has inspired my sister and I to work hard and be creative since we were born. I grew up seeing my mom sell vintage clothes on eBay, and she also runs a vintage Etsy business herself. When I first started showing interest in fashion, my mom suggested the idea of going to FIDM and getting a job in the fashion industry and I fell in love.  

My mom has definitely inspired me to go to FIDM. It has really helped me having a mom as a VisComm Alumni, because she has already taught me a lot about the fashion industry through stories of her own experiences. She has taught me how important networking and marketing is, has told me all about the reality of the fashion industry, and gives me tips on how to become successful in the fashion industry. I am so thankful to have such a creative, supportive, and insightful Mom, and I definitely would not be where I am today without all of her support and love.

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