Visual Communications Alumna Alicia Romo had a longtime dream of opening her own boutique. Together with her husband, she is the owner of Gather Boutique, an online women's clothing and accessory retailer of bohemian and vintage-inspired trends with a modern twist.
"We really like to play with whimsical styling and the idea that you can pair hard and soft styles together, and this formula influences each buying decision," Alicia says. "We started the business online only for the time being because we can hit literally any market; we've had extreme success in Europe and Australia, as well as here in the United States." Gather mixes mainstream brands like BB Dakota and MINKPINK alongside smaller known brands such as Warpaint tanks, Ornamental Things, and Vinca jewelry.
"FIDM helped me in preparing for my career because my classes taught me almost every facet of the fashion industry," she adds. "I constantly think about how my products look to the public and am always using the tips my instructors taught in my Visual Communications classes to make my presentation look and flow better online."