Industrywatch: Lily Aldridge Designs for Velvet

Lily aldridge T copy

Los Angeles-based T-shirt maker Velvet by Graham & Spencer is launching a new collection of knitwear in collaboration with Victoria's Secret supermodel Lily Aldridge. The 13-piece collection described as "laid-back luxe" combines contemporary basics with the model's signature mix of boho rock 'n roll glamour. Aldridge, who is married to Kings of Leon frontman Caleb Followill, has been the face of Velvet since 2004. Plans are also underway for the California brand's first Los Angeles retail location, set to open at the Brentwood Country Mart in May 2013.

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