Feb

25
2013

What's New, What's Hot: Rihanna for MAC Cosmetics, USPS to Design Fashion Line

Rihanna
Hot on the heels of launching her fashion collection with River Island, singer Rihanna has inked a deal with MAC Cosmetics. The deal includes four collections under the name RiRi [Hearts] MAC, and will include a signature bright red lip color called RiRi Woo which will launch in May, as well as eye shadows, lipsticks, false lashes, and a special holiday lineup. "When you think of makeup, the brand that pops into your mind—for something legit—is MAC," Rihanna said in an interview with WWD. "I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand." The 25-year old pop star went on to say how much she's learned about makeup since working with the cosmetics brand. "Every little detail is important," she said. This is the first time MAC has collaborated with a celebrity on a breadth of makeup products instead of just a one-off.

USPS
The United States Postal Service is branching out in a decidedly unexpected direction: designing a line of clothing. The USPS has linked up with Cleveland-based clothing company Wahconah Group to license a line called "Rain, Heat & Snow." The line will feature heavy duty coats, jackets, footwear, and clothing, all inspired by mail carriers. But don't worry, according to Wahconah marketing chief Bob Carlston you won't look like you're on the payroll at your local post office. "We don’t want people to look like mailmen," he says. "We’re looking to incorporate iconic elements of their long and rich history of delivering the mail for us." What you may have to worry about, though, is the price; Carlston predicts that a pea coat will retail for around $500, with the USPS receiving a small percentage of the sales. "Think of a pea coat with really nice brass buttons from an old historic postal service uniform," he says.

twitter facebook tumblr youtube feed