This week, FIDM Merchandise Marketing Grad Samantha Zahn celebrated the launch of fashion retailer Clad Cavalier at a press event in Culver City. Samantha graduated in 2010, and she's now the Marketing Director and Buyer for the Los Angeles-based menswear retailer.
Tell us a little about yourself: I currently live just outside of Seattle, with a day job as the Marketing Manager for LevelUp, a tech startup, in Seattle. All of my extra time is spent on Clad Cavalier, planning, purchasing and allocating, as well as managing the marketing and publicity. Life is crazy, but I love it!
Where do you work? I work for two startups, LevelUp and Clad Cavalier. LevelUp is my day job. It's a new app that allows you to pay with your phone, and I manage all of the marketing efforts in Seattle. I am a co-owner, Buyer and Marketing Director of Clad Cavalier, a contemporary menswear retailer based in Los Angeles. The store is a collected effort of a handful of people with a goal of creating the new standard for men.
How did you decide on your major? I decided on my major at FIDM, because I am extremely Type A, super organized, and can crank out a spreadsheet in a second! I love marketing and the business side of any product, with a passion for the fashion industry.
How do you feel FIDM prepared you for what you’re doing now? Without FIDM, I would not have been prepared to help open a store or understand marketing or buying. I would't be qualified for any part of my job positions. FIDM taught me everything I need to know, inside and out.
Any advice for current FIDM Students? My advice for current students is to work and/or intern in an industry that you want to be in. I wanted to get into management, so I worked as a retail manager during my entire time at FIDM. It may be hard, but it's worth it to go into the workforce with experience and a good work ethic.
What is your biggest goal right now? My biggest goal is for the store to be successful! So…go shopping!
Anything else you’d like to share? Go check out Clad Cavalier. We offer new and vintage pieces, sold individually, as well as hand-selected curations at a package price.
Clad Cavalier is located in Downtown Los Angeles at 704 S. Spring Street.