In 2011, FIDM Alumna Carla Buchanan launched Business Brandings, a promotional apparel and products company. "I have always dreamed of owning my business, and, with the help of FIDM, I realized that I could combine my talents in art, fashion, advertising, and business," she explains. "My first career was in radio advertising. I wanted to use these skills in my business, which is why I decided on this business-to-business concept."
Carla loves getting to choose her own clients and enjoys creating art for projects, producing t-shirts and polos, and being involved in the promotional product industry. "I have a very fancy rhinestone system that allows me to 'bling' my art for apparel," she adds. "My clients love it and it makes me different from other distributors."
She adds that her time at FIDM really prepared her to own her own business. "My time at FIDM was much more enriched than anything I could have ever imagined -- it was one of the best decisions that I have made in my life," she adds.