Tom Julian Visits FIDM

FIDM Students had the opportunity to meet Tom Julian, author of Nordstrom Guide to Men's Everyday Dressing and founder of the Tom Julian Group, when he visited FIDM for a book signing and lecture. The Tom Julian Group is comprised of industry experts who provide branding and consumer expertise for clients such as Nordstrom, Lifetime TV, MasterCard, and Liz Claiborne, Inc.

The branding expert explained why he developed the book for Nordstrom and how it helped his client reach out to customers. He also shared some branding insights and gave an overview of upcoming trends in menswear.

After the presentation, I asked Tom for his advice on how students should dress to impress: "It's great for any student to brand themselves. They should create a look that can transition from day to night as well as bridge the business and creative worlds." He added, "It should be one part tailored and one part sportswear."