FIDM Magazine

Graphic Design and Digital Media Grads Reunite in L.A.

A record 90 grads turned out for the recent Graphic Design and Digital Media Alumni Event at the Target Terrace at The Grammy Museum at L.A. Live. Guests enjoyed cocktails and hors d’oeuvres, while catching up with one another. "Since graduating, I took the top design students in my class and started a small design firm made up of all FIDM students," said new alum Matthew Mau of Undefeated Creative. "What we learned in school is being applied in the real world, so if a client comes to us with a project, we'll sit down and go through the creative process just like we did in school."

Torrid's House of Dreams Event at FIDM

Torrid, the wildly popular plus size retailer, recently held their House of Dreams Model Search event On the Park at FIDM Los Angeles. The seven lucky winners came to L.A. from all over the U.S for a VIP experience that culminated with a runway event that featured Torrid fashions and couture dresses from FIDM Fashion Design students. 

 

Through October 10, fashion fans may bid on these dresses with the proceeds going to the National Breast Cancer Foundation. You can learn more about the FIDM designed "Power of Pink" dresses on the Fashion Club blog. "We were so impressed by the work that the FIDM students did and thank them for their hard work and dedication on this project," said Torrid president Chris Daniel.

FIDM Alumna Fernanda Carneiro Wins Design Competition

Brazilian native and Merchandise Product Development alumna Fernanda Carneiro worked in production and design for major fashion labels like BCBG before striking out on her own in 2008. Fernanda (above in pink) was recently announced as one of the winners of The Los Angeles Emerging Designer Competition presented by The City of LA, the Department of Cultural Affairs, and Downtown LA Fashion Week, where she will show her collection. Mayor Antonio Villaraigosa was on hand for the exciting announcement.

Photo via LookBookLA

Graphic Design Students Create Logo for "What a Pair" Event

Last quarter, students in FIDM's Graphic Design Program worked on the branding for What a Pair, an annual event where stars are paired up to sing duets. The proceeds for the event benefit breast cancer research. Pictured are FIDM Students in front of the logo they created.

Visual Communications Alumna Designs Special Edition Artwork

To commemorate race car driver Brian Wong's 2009 Porsche season, Speed Wong Racing (one of the fastest growing race car teams on the West Coast) collaborated with Visual Communications grad Audrey Jung to create a special edition t-shirt and commemorative poster.

Kat Von D Wears FIDM Alumna Courtney McEntire's Jewelry

FIDM alumna Courtney McEntire sent tattooed superstar Kat Von D some samples from her Trash and Treasures (T.N.T.) line. Much to Courtney's surprise, Kat donned a feather necklace on L.A. Ink and to the 2009 Teen Choice Awards.

"Kat recently dyed her hair platinum blonde and uploaded new pictures on her website and lo and behold there was my necklace!" Courtney exclaims. "Your first bit of press is always the most thrilling and I'm stoked that she loved them!"

FIDM Alumna Featured on "The Brand Show"

FIDM Alumni L.A. Chapter President Vani Kumar, founder of The Suit Closet, was recently featured on The Brand Show. Vani talked about how the suit is making a comeback thanks to the increasing number of businesswomen and even the recession, which has professionals dressed to impress.

Vani reminds listeners to get back to the basics of business and branding, starting with customer service. You may listen to the interview here.

FIDM Alumna Marina Toybina Inspires Juliette Lewis

Actress and rock star Juliette Lewis is know for her eclectic style. Between press, promotion, and live shows, Lewis realized she needed some help with all of those wardrobe changes. Enter Fashion Design grad Marina Toybina, who designs under GLAZA, to help her "up the ante visually." Lewis calls her "a visionary" who "manifests dreams."

You may read more about their collaboration at the L.A. Times.