Instructor Kathleen Jaben's Marketing and Brand Development class at FIDM OC was recently treated to a visit from Harveys founder Dana Harvey and the company's marketing director Malia O'Brian. "I was so impressed by the company story, how Dana and his wife started by making one handbag in their garage on a whim, and it's turned into an international product," said student Megan Ilertsen. "I would aspire to have the same level of insight and passion for my product and brand that Harveys does."
On the same day, students also listened to The Age of Engage author and marketing strategist Denise Shiffman speak about social media. She spoke about more productive and positive ways that social media can effect one's life, including posting resumes and networking with professionals.
Photos by FIDM Student William Griffith
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