FIDM Magazine

Visual Communications Alumna Featured For Her Work With Banana Republic

Visual Communications Alumna Quenby Go, who studied at the San Francisco campus, was mentioned in a BusinessMirror article for her role in helping Banana Republic execute its fashion-meets-music "Rhythms of Spring" concept. Quenby, who is the lead visual merchandiser at Banana Republic's San Mateo, California store, discusses her roles and responsibilities at the Bay Area store.

Heidi Montag's $20,000 Monique Lhuillier Gown

As mentioned earlier, Heidi Montag chose FIDM Alumna Monique Lhuillier to design her dress for last weekend's wedding to Spencer Pratt. Monique told Entertainment Tonight that the feathery, strapless gown cost $20,000 and the designer only had a little over three weeks to make the dress, which required 250 hours of work. The reality TV duo said "I do" in Pasadena and the entire event was filmed for The Hills.

Graphic Design Alumna Tanya Smith Debuts Whimzie Prints

Graphic Design Alumna Tanya Smith, who has run the successful firm TGS Design, has just opened Whimzie Prints, an online shop stocking fashionable note card sets. All of the products are designed and illustrated by Tanya, who resides in Renton, Washington.

Leonard Simpson of Fashion Forward Visits S.D. Campus

On April 20, Leonard Simpson (shown above with his assistant and FIDM Staff Member Karen Rowley) of internationally known fashion production company Fashion Forward paid a visit to FIDM San Diego to speak to students about his company, how he got to be where he is, and motivate students to continue creating. Leonard has appeared on E!, VH1, and Entertainment Tonight and has appeared live from the red carpets of the Oscars, Golden Globes, and Emmys.

New Season of Living the FIDM Life

In Season 2 of Living the FIDM Life, students in the Digital Media Program brainstorm to come up with a brand new concept for their reality show. Take a sneak peek at what it's really like to go to FIDM and see FIDM Students in action.

High School Students: If you're interested in FIDM's Digital Media & Graphic Design Programs, attend our 2-day Boot Camp, and get an inside look at how Designers are transforming the movie industry.

Nick Sarnicola Tells FIDM Students How to "Arrive By 25"

 

Arrive By 25 author and speaker Nick Sarnicola paid a visit to FIDM's Orange County Campus on Tuesday to speak about pursuing entrepreneurship, goal-setting, giving back, and being inspired to do something big with one's life. The self-made millionaire stressed the importance of networking and "reading everything you can get your hands on."

Sarnicola, who will be a guest speaker at FIDM San Diego on April 28, has earned a reputation as a leader of Generation Y as an expert sales and training strategist. "He motivated me in such a way that no speak has done before," says FIDM Student Cam Pham. "He has such a positive energy that was easy to feed off of."

Interview with FIDM Grad & Stylist Cassey Sawhill

FIDM's FashionClub recently caught up with FIDM Fashion Design Graduate Cassey Sawhill, one of LA's most talented stylists. She's put together fabulous looks for celebs, models, and actors for magazine editorials and more. Recently, she styled Shenae Grimes for the cover of TeenPROM Magazine. Read on for the full interview.

FIDM Alumni Celebrate Earth Day At "Out of the Ordinary" Fashion Event

Tonight, Dita Von Teese and Debi Mazar will celebrate Earth Day in style as hosts of the inaugural "Out of the Ordinary" remade fashion event at L.A. vintage mecca The Way We Wore. Shop owner and vintage maven Doris Raymond rounded up some of her favorite designers, such as Juan Carlos Obando, Jeremy Scott, Current/Elliot, and FIDM Alumni Magda Berliner and Kevan Hall (pictured above) to participate in this earth-friendly fashion event. The designers selected vintage garments that had seen better days and their task was to revamp them however they pleased. The final pieces are available for sale today through May 2, 2009 on eBay, with 100 percent of the proceeds benefitting Future Fashion, an Earth Pledge initiative.

Photos: Evans Vestal Ward

FIDM Grad Is Marie Claire's West Coast Contributing Editor

For FIDM FashionClub's latest Style Scoop Q&A, we quizzed FIDM Merchandise Marketing Grad Talita Silva, Marie Claire magazine's West Coast Contributing Editor and star of TV's Running in Heels. Read on to find out how Talita followed her passion all the way to FIDM and get an inside look at her typical work day.

FIDM Alumna Lourdes Garcia is Featured On Denver Fashion Beat

FIDM Alumna Lourdes Garcia is the designer behind the Denver-based Lourdes Rios brand. Denver Fashion Beat has a fantastic story on Lourdes and her artisanal label.

"Once upon a time, a girl name Lourdes learned to construct garments while watching her cousin cut and sew without a mannequin, her hands instinctively moving through fabric and trimmings as if they had a mind of their own. And so Lourdes decided to go to design school. Being the daughter of immigrant parents in Los Angeles, her father opposed such an idea and tried to dissuade her from such a fanciful, seemingly fruitless idea. But the design bug had bitten her too deeply, and she enrolled at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles to perfect the trade she learned at her cousin’s knee. And thus, one of Denver’s most promising designers evolved."

Click here to read the entire story.