FIDM Magazine

Nick Verreos Stars In Sears Grant-A-Wish Commercial

FIDM Graduate and popular FIDM Instructor Nick Verreos will be starring in a series of confessional-style commercials for Sears "Grant a Wish" campaign this Christmas season. The Project Runway star tells the wonderful story of how his mother gave him his grandmother's sewing machine and explains how it made his dreams come true, helping him become the fashion icon that he his today.

LL Cool J, High School Musical's Vanessa Hudgens, and Extreme Makeover's Ty Pennington will also star in the campaign.

For more behind-the-scenes info about the commercial, head over to Nick's blog. --Kim

Juicy Couture Dedication Wall Unveiled on FIDM Campus

 
FIDM Grad and Juicy Couture co-founder Pamela Skaist-Levy and her friend and business partner Gela Nash-Taylor were honored at a special ceremony on FIDM's Los Angeles Campus last Thursday night when a stunning visual display dedicated to Juicy Couture was unveiled. The duo also received special commendation from the City of Los Angeles during the ceremony and press conference.

FIDM Instructor and Project Runway star Nick Verreos also attended the event, along with industry notables and FIDM founder Tonian Hohberg. Juicy Coutures stores are located around the world, including Los Angeles, Milan, Tokyo, Beijing, Hong Kong, and Dubai. Watch this space for more photos of the Juicy Couture Dedication wall, which will be on permanent display at FIDM's Downtown Los Angeles Campus. --Kim

Beauty Entrepreneur Poppy King Visits FIDM's LA Campus

Last week the FIDM Museum Store hosted the inimitable beauty biz entrepreneur Poppy King for a reading of her book Lessons of a Lipstick Queen: Finding and Developing the Great Idea that Can Change Your Life. Later that evening, Poppy joined FIDM Beauty Industry Merchandising & Marketing Grads for a networking event. 

Poppy launched her lipstick line at age 18 and successfully pitched it to buyers at the high-end department store Barney's, which still carries her products. Just launched: a gorgeous lip stain with the moniker Medieval and Black-Tie Optional, a shade inspired by sheer black stockings. --Kim

FIDM Students Meet Shoe Designer Guiseppe Zanotti

Twelve FIDM Students met renowned Italian Footwear Designer Guiseppe Zanotti recently at a personal appearance at Saks Fifth Avenue in Beverly Hills.  The group of Footwear Design Students were among many of Zanotti's devoted fans, but the shoe virtuoso graciously took time to do sketches and sign autographs for the lucky dozen. --Angel