Graphic Design Students Help Re-energize Surf/Sport Brand FRINGE

 
FIDM Graphic Design Students Amanda Robinson, Nathalie Mendoza, and Gen Asaki were asked to develop a new look and brand for San Francisco Bay Area action sports company FRINGE. They created the t-shirt and board designs pictured above (click the image for a closer look). Now a FIDM Grad, Gen, who was just hired as at BCBG, is still doing freelance work for FRINGE  and his "Santa Cruz" design is their bestseller.  --Kim