FIDM Grad Co-Founds Project Ethos

FIDM Graduate Heidi Luerra '07 is the co-founder of Project Ethos, a mega fashion/music/art event in Los Angeles. On February 29, Project Ethos will feature nine designers, 10 artists and three bands for their sixth show. “I am able to take the knowledge of the fashion industry that I learned at FIDM and place it in the hands of the designers showcasing,” says the Merchandise Product Development Graduate. “Most designers don't have an issue being talented or creative but more of an issue on how to be professional, sell themselves, and their product. FIDM taught me these tactics, therefore I am able to pass the information along.”

To buy tickets to the Stars Aligned show at Avalon Hollywood on Feb. 29, or to learn more about Project Ethos show visit Project Ethos. --Victoria