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October 18, 2007

Juicy Opens Flagship Store On Rodeo Drive

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FIDM Grad Pamela Skaist-Levy
and co-founder Gela Nash-Taylor have opened a 5,000 square foot Juicy Couture flagship store on Beverly Hills' famed Rodeo Drive. The store, which features a VIP room and a gold suit of armor, will sell the duo's Couture Couture and Juicy lines, as well as a menswear collection. "Couture Couture speaks to that Rodeo customer and Juicy Couture brings a new younger customer. We are bringing life into Rodeo and it's exciting for our customers to see how we express it," Skaist-Levy tells WWD. --Kim

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