Name: Chris Finical
Hometown: Mission Viejo, CA
Previous College: ASU, 2010, Bachelor of Science in Business Administration
FIDM Major: Graphic Design
FIDM Campus and Start Date: LA, Spring 2015
Admissions Advisor: Shirley McDonald
How did your advisor help with the process? Shirley was super helpful in giving me the information I needed to make the right decision. She kept me organized and on track through the admissions process. Based upon my conversations with Shirley I feel extremely prepared for my program to start and taking full advantage of what FIDM has to offer.
Tell us a bit about yourself. Mission Viejo is where I have been fortunate enough to call home. It's where I was born and based upon my experiences growing up, Mission Viejo has shaped me into who I am today. I lived in Arizona for about five years, during which time I graduated from Arizona State University's W.P. Carey School of Business. Both of these locations offer awesome weather year-round, something that I took full advantage of by getting outside as much as possible.
If I am not in the ocean, surfing, or free-diving, or hiking my own trail off the beaten path then you can usually find me doing some art or design project. In the past week I have done the following activities: DIY tile coasters, refinished furniture (for the move to FIDM), hiked, snorkeled, skateboarded, surfed, and snowboarded.
What made FIDM right for you? I have always wanted to involve myself within the retail and action sports industry. FIDM gives me the ability to network with the top professionals in those industries and earn an internship to further my experience in the marketing and graphics field. Also, going back to school to further my education, in general, has always been on my mind. Now, after working in sales for over three years and trying to get my foot into the marketing side of the business, I have realized I need to take an alternative approach.
I have always loved drawing and art, but was afraid to make it my career with the risk of losing a passion of mine by making it work. Then it hit me that to get to where I want to be I need to use my artistic talent and will probably have a lot of fun doing so. Earning a degree from FIDM in Graphic Design puts me in an excellent position to be part of a marketing or creative team. A second degree will just separate me that much more from the competition.
Describe your entrance project. For my entrance project, I decided to make my own company, Ground Roots. Ground Roots is a lifestyle brand that is also looking to redefine today's traditional “Board Shops” and help promote other local businesses. A lot of retail stores are very niche oriented and I wanted to make sure that I appealed to a large demographic so I designed my store to not only include my merchandise, but a couple retail areas for small local companies/pop-up shops that would target females.
This gives the local companies a cheap platform to sell their merchandise and instantly grows the appeal of the store to a different demographic. I was able to increase foot traffic by serving an everyday item incorporating a local coffee or juice shop inside the store. I also came up with a logo to put on a bag, a catalog cover, and an advertisement.
What are your career goals? Upon graduating from FIDM, I will have more than three years of sales experience in online marketing and social media. I will be looking to work for a top-rated company while helping them grow their business through graphic design and online marketing. My goal down the road is to be the Creative Director or Marketing Director with a six-figure annual income. The skills and experience I will gain at FIDM will provide me the ability to start my own business on the side where I would help small businesses flourish and grow successfully. What do you expect to learn at FIDM? I am expecting to learn how to build and code websites. At the same time, I want to really build my skill set when it comes to the Adobe Suite on the graphic design side. Then I will have the ability to build a brand, logo, and advertisements for a business and make sure that the advertisements are linked to the website to be as efficient as possible.
Name: Chris Finical Age: 27 Hometown: Mission Viejo, CA Previous College: ASU, 2010, Bachelor of Science in Business Administration FIDM Major: Graphic Design FIDM Campus and Start Date: LA, Spring...