Eye

Last week, the FIDM Museum hosted the opening of "The Inspired Eye: The Donald and Joan Damask Design Collection," which is on view through Saturday, December 19, 2015. The exhibition honors the Damask's generous donation of their broad design collection to the museum and celebrates an inspirational range of artists throughout the 20th century and beyond. 

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Donald Damask, Barbara Bundy, Joan Beer Damask, Christina Johnson

The free-to-the-public exhibition features over 100 items including works by Cecil Beaton, fashion designs by Christian Dior and Pierre Balmain, and vintage fashion pieces from Vivienne Westwood and Prada. The museum is open Tuesday through Saturday, from 10:00 a.m. to 5:00 p.m. 

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Photos by Alex J. Berliner/ABImages

Featured Story

The Inspired Eye: The Donald and Joan Damask Design Collection at the FIDM Museum

Last week, the FIDM Museum hosted the opening of "The Inspired Eye: The Donald and Joan Damask Design Collection," which is on view through Saturday, December 19, 2015. The exhibition...

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FIDM Grad Cap 2

Whether you're a student at FIDM looking for mortar board inspiration for the 2015 graduation ceremony or a current #FIDM Student just looking to kill time, these 16 creative graduation caps, designed by FIDM Graduates throughout the years, are a must-see.

1) The cap whose owner carried FIDM in their heart...and on their head. 

 

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2) The cap that reminded us to paint our future bright! 

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3) The caps that were twinning. 

 

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4) The cap that reassured us there were no limits to style and wisdom. 

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5) The cap filled with faith & hope. 

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6) The appreciative cap. 

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7) The metaphoric cap. 

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8) That cap that made all FIDM Students & Alumni chuckle at first sight. 

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9) The ambitious cap. 

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10) The cap that measured up to our expectations. 

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11) The cap that reminded us to stop and smell the FIDM Graduation roses. 

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12) The cap that made us want to grab our ears and head to Disney World. 

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13) The reflective cap.

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14) Cap's got your tongue? 

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15) The UP-lifting cap. 

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  16) The cap whose owner is living the life she truly wanted after FIDM. 

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Written by: Kayla Coleman 

Featured Story

16 FIDM Graduation Caps That Will Make You Want To Laugh, Smile, and Create

Whether you're a student at FIDM looking for mortar board inspiration for the 2015 graduation ceremony or a current #FIDM Student just looking to kill time, these 16 creative graduation...

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LRG

FIDM Fashion Design Graduate Robert Wright '94 has been the CEO of LRG, the lifestyle apparel and accessory company for women, men, and kids, since 1999. We recently caught up with the Orange County resident to chat about his start in the industry, time at FIDM, and why LRG has continued to be one of the biggest labels around. 

Do you remember how you first heard about FIDM? I had a friend who was attending FIDM and I happened to be with them when they stopped by the school to grab something that they had accidentally left at the school. I was wearing a pair of jeans of my own design and one of the counselors stopped me in the hall and asked about the jeans. I told her I made them and she said something like "Oh, you're a student here." I said "no" and then she asked me, "Why not?" I ended up enrolling at FIDM about a week later.

How did your interest in fashion and design begin? I have early memories of my mother making clothing and customizing existing clothing. I started customizing and designing some of my own clothing when I was 14 or 15 years old, as a way to individualize my clothing or to create something that I couldn't find in the marketplace. Truthfully though, I had never connected the dots and thought of fashion design as a career option until the day I was approached at the FIDM campus.

Which campus(es) did you attend? I attended the OC campus for my first year and the Los Angeles campus for my second year.

What did you do between graduating from FIDM and co-founding LRG? After graduating, I got a job as a design assistant at Ray's Apparel Group and was promoted to designer within my first couple months at the company. We designed clothing for mass retailers for their individual private label brands. In 1996, I got a job at Quiksilver Inc as a designer for their private label division which entailed designing men's and women's clothing in all categories for mass retail private label programs for accounts like Target.

When they closed down the division, I was hired by the La Jolla Group as a designer for the O'Neill brand. I designed the entire board short and knit categories until 1998. After that I designed for Planet Earth Inc overseeing design of the Katin brand. During this time I also freelance designed for a variety of companies in all categories from technical snowboarding outerwear to denim to woven and knit tops. In 1998, I started working towards starting LRG and by early 1999 we had our first offices and were producing our first collection.

Why do you think LRG took off so quickly and has maintained such a high level of success and brand awareness? I think that there are a lot of different things that have to line up for any brand to be successful. In the case of LRG, we bought a fresh and unique perspective to the market. Up until that time brands were mostly just a name on a shirt, LRG brought a mission statement and thought provoking messages throughout our product and advertisements which really seemed to resonate with people.

In 1999, the market was very separate between so-called "urban" apparel and action sports apparel. LRG was the first company to really successfully bridge those two different youth markets. That crossover market and various distribution channels in many ways created the foundation for what brands call "streetwear" today. I also believe that customers could sense the honesty and truth in the product in that, we were making products that we loved and wanted to wear ourselves. We were not designed for a market, it was just a product that represented who we were and what we were into.

What or who are some of your design influences? My biggest design influence is my mother, whose love of creativity and art set the foundation for me to become a clothing designer. My other biggest influence is my partner Jonas with whom I elevated my design game as a result of our competitive nature and passion for the LRG brand.

How did FIDM help prepare you for the industry and running your own company? FIDM gave me the skill set to be able to achieve my goals of being a fashion designer. Through the Career Center, FIDM helped me land my first design position in the industry. The rigorous schedule at FIDM gave me an appreciation of the importance of hitting deadlines which is something I have carried throughout my career.

Featured Story

A Chat With LRG CEO and FIDM Graduate Robert Wright

FIDM Fashion Design Graduate Robert Wright '94 has been the CEO of LRG, the lifestyle apparel and accessory company for women, men, and kids, since 1999. We recently caught up...

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Pitch

Retailer EXPRESS, Inc. just announced their partnership with Universal Pictures and Gold Circle Entertainment's Pitch Perfect 2, in theaters May 15, 2015. Beginning this month, EXPRESS will debut a dual-gender collection based on looks from the film and handpicked by the movie's costume designer, Salvador Perez. Expect tropical florals, vibrant summer dresses, and statement accessories for women. The men's collection features denim, crisp suiting, and the brand's bestselling 1MX dress shirt in a limited-edition ombre design.

The collection is available exclusively online

Featured Story

EXPRESS Partners With Universal Pictures and Pitch Perfect 2 For Dual-Gender Collection

Retailer EXPRESS, Inc. just announced their partnership with Universal Pictures and Gold Circle Entertainment's Pitch Perfect 2, in theaters May 15, 2015. Beginning this month, EXPRESS will debut a dual-gender...

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KC Cassily

FIDM Merchandise Product Development Graduate and current Social Alumni Ambassador KC Cassily has been selected as the Valedictorian for the FIDM Class of 2015. Recently profiled in the action sports job site Malakye, KC juggled a full-time position at Roxy's headquarters, as well as her FIDM Social Ambassador membership, all while studying full-time at FIDM. KC now still holds a position at Roxy as a Merchandising & Design Product Analyst.  

How does it feel the be the Class of 2015 Valedictorian?
 
It's pretty crazy! The biggest thing for me is that it confirms I found the perfect major/career fit in a dream industry. I think that you only excel in a program when you are passionate about every aspect of it, and my major was such a strong fit that I was happy and willing to put in the hours to build the skills I needed. My graduation speech focuses on the inspiration I received daily from my diverse classmates, their interesting backgrounds, and their similarly specific goals. I am glad that I get to thank them for sharing their passion and vibrant dreams. I also hope that we leave the ceremony with extra excitement for the future.
 

What's a day in your life as a Merchandising & Design Product Analyst for Roxy? 

I am the numbers person on the Merchandising and Design team. I also assist with many aspects of the planning process. We are a small team and help each other as much as possible. My job description entails analyzing sales to see what's trending, and to create reports & tools used by the Merchandisers to plan out the Apparel, Swim, Outdoor Fitness and Accessory lines. I also assist with forecasting styles and ensuring that our sales goals are being met. Outside of my primary responsibilities, I create the production catalogs for the sales team, provide prototype feedback, manage models for sales conferences, and any other projects that come up.

Did you start working full-time at Roxy while being a full-time FIDM Student?  

I started interning during my third quarter at FIDM, and applied for my current position upon completing the internship. With my analytical background and newly acquired understanding of design, my boss seemed to see a strong enough fit. Roxy made a job offer that allowed me to work part-time during my fourth quarter and full time during my fifth quarter. It was truly amazing to find a boss that would be so encouraging and accommodating, let alone at my dream company!  

Looking back, what classes at FIDM were most valuable to you?

Each class truly had a specific purpose for building a skill set. My final project for my Assortment Planning class landed me my current position at Roxy (it was a product line assortment plan). My final portfolio, a snow outerwear collection, has helped me to convey that I have a creative side. The tech packs demonstrate attention to detail, and my Photoshop and Illustrator classes taught me how to communicate my ideas more clearly. For the goals I had coming into the program, the well-rounded curriculum did not disappoint!

How has FIDM helped in preparing you for what you're doing now?

While my main responsibilities rely heavily on my past experiences, most side projects and conversations (i.e., fittings, prototype feedback, trend forecasting) rely heavily on my knowledge acquired at FIDM. I was not successful changing industries on my own, but FIDM gave me the missing skill sets to easily make the transition. FIDM helped me prove that my background can be applied in the action sports industry. Also, my boss knows that I now have a well-rounded skill set, and has come to me with requests I wouldn't have been able to conquer without FIDM. I literally couldn't sew a button on a shirt before attending FIDM, but by the end of the program I won "Best Technical Execution" in my classes. 

Any advice for future & current FIDM Students?

Find what inspires you, and keep that drive alive to power through the long nights & weekends. Also, make sure that you understand the "big picture" relevance of each class. I had an incredibly specific goal coming into FIDM that was driven by passion. The fire to make it happen really got me through the long nights, and kept me focused throughout the challenging program.

 

Student Life

Social Ambassador Selected as the FIDM Class of 2015 Valedictorian

FIDM Merchandise Product Development Graduate and current Social Alumni Ambassador KC Cassily has been selected as the Valedictorian for the FIDM Class of 2015. Recently profiled in the action sports...

read more

Illusratte

New York Times reports that fashions' flavor du jour is old-fashioned hand-to-paper fashion sketching. "Fashion illustration is again en vogue," reports the Times, "spurred by a crop of artists who are using social media to showcase their work and appealing to brands the way style bloggers have in recent years." Katie Rodgers, Dallas Shaw, and Blair Breitenstein are among the artists making their mark on the current fashion scene.

Did you know that FIDM Instructor Nancy Riegelman is the author of fashion illustration textbook 9 Heads?

photo credit: New York Times

The Latest Trends

Trendwatch: Fashion Illustration en Vogue

New York Times reports that fashions' flavor du jour is old-fashioned hand-to-paper fashion sketching. "Fashion illustration is again en vogue," reports the Times, "spurred by a crop of artists who...

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