Ja'shae

Name: Ja'Shae Jones

Major: Merchandise Marketing

Graduated: June 2014

How did your Zappos paid internship come about? I learned about the Zappos internship through the FIDM Career Network. I applied for the position, and proceeded to follow up through email. I was then was prompted to create a virtual interview video where I had to answer various questions and record myself. I also had to complete a challenge project on the future of consumer shopping.

After the first round I was asked to have a few more phone and Skype interviews with some members of the merchandising team from Zappos. I was soon after offered the position as a merchandising assistant intern.

Where are you based? Did you have to relocate? I am originally from Ohio, but I went to the FIDM Orange County campus my first year, so I lived there for a year then I proceeded to move to Los Angeles where I finished my Merchandise Marketing Degree at the LA campus. For the internship, I had to relocate to Las Vegas, where the Zappos headquarters are located.

What does your internship entail? As a merchandising assistant intern I wear many hats. In addition to normal buying and merchandising responsibilities, I assist in order writing, inventory analysis, inventory management, product selection, product categorization, invoice reconciliation, vendor communication, and marketing discussions. As an intern I also get to shadow other departments and categories, other than fashion merchandising, to really get great insight on how the business is run from start to finish.

What are your impressions of the company so far? Zappos is known for the unique company culture, and it really is an incredible experience. Every day has been a new adventure, and I am constantly surrounded by the most amazing people. Each day gets even better and better. 

Featured Story

Recent Merchandise Marketing Grad Working at Zappos' Headquarters (Interview)

Name: Ja'Shae Jones Major: Merchandise Marketing Graduated: June 2014 How did your Zappos paid internship come about? I learned about the Zappos internship through the FIDM Career Network. I applied...

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  Color story copy

The textile story for Fall 2014 is bright color and bold pattern. Abstract and figurative prints and patterns in primary colors splash into every arena: interiors, fashion, art, design, and architecture. Bright hues of vibrant red, magenta, mimosa yellow, container green, and bottle blue excite the eye and the senses.

Patterns that display a color code of numbers, letters, and symbols infused with buoyant, optimistic brights catch the eye. Interior and fashion fabrics display carnival-esque play. Slashes of color bring out texture against texture. Sexy reds from bubble gum to crimson pair up with warm Black Tea, the new neutral.

Interest in travel to distant planets inspires a sci-fi viewpoint, with amber, plum, and the new shade of deep charcoal, Cloak Gray.

by Cynthia Aaron/Textiles & Materials Specialist/FIDM Library

Featured Story

From the FIDM Library: Textiles & Materials Quarterly

The textile story for Fall 2014 is bright color and bold pattern. Abstract and figurative prints and patterns in primary colors splash into every arena: interiors, fashion, art, design, and...

read more

Alex

FIDM Graduate Chris Gimeno Chollet, the founder and creative director of Alexander 1922, the menswear brand "for the modern dandy," will be hosting a cocktail party and fashion event at STK Los Angeles on Tuesday, October 28, 2014, from 7:00 p.m. to 11:00 p.m. Ready-to-wear items will be available for purchase and bespoke specialists will be on hand to take measurements for custom pieces. 

You may RSVP for the event here

Featured Story

Meet Designer Chris Gimeno Chollet of Alexander 1922 at L.A. Event

FIDM Graduate Chris Gimeno Chollet, the founder and creative director of Alexander 1922, the menswear brand "for the modern dandy," will be hosting a cocktail party and fashion event at...

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Obama

Last week, Michelle Obama hosted a group of American designers including Diane von Furstenberg, Jenna Lyons, Phillip Lim, Thom Browne, and FIDM Graduate Kevan Hall (pictured below with Rachel Roy), among others. The First Lady's Reach Higher Fashion Education Workshop was held in the East Room at the White House. Designers met and mentored aspiring fashion designers to continue their education. "I was honored to be invited to this incredible event where Michelle Obama celebrated American fashion," Hall said. 

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Featured Story

Kevan Hall Among Top American Designers at the White House Last Week

Last week, Michelle Obama hosted a group of American designers including Diane von Furstenberg, Jenna Lyons, Phillip Lim, Thom Browne, and FIDM Graduate Kevan Hall (pictured below with Rachel Roy),...

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Unnamed-1

Name: Adele Jacobs

Major: Merchandise Marketing

What inspired you to pursue a career in fashion and come to FIDM?

I heard about FIDM during 6th grade from a counselor. Then in junior high I learned more and told everybody, "I'm gojng to FIDM to be a fashion designer!" Then I did my first sketch and realized I have great ideas, but bad execution. Once I entered high school I heard about FIDM Fashion Club and joined and stayed in the club throughout high school. I also took a fashion merchandising and marketing class where I took a field trip to FIDM and then became the fashion club president in my senior year. Lastly, my cousin's girlfriend and her sister went to FIDM and studied Merchandise Marketing where I figured out that was the major for me.

How are you combining your education in Merch Marketing and what you are learning at your job to grow as an individual in the industry?

I hope to own my own store/business, and I think through FIDM I've learned how to understand who my target customer would be. I have a better understanding of pinpointing and figuring out that I need to come up with a unique concept to stand out in this industry. My retail job has helped me have more patience and to listen to the customers needs and wants which I think will help when running my own business.

Where do you currently work?

I work at New York and Company, a women's retail store that sells business and casual wear. We have top sellers which are our 7th Avenue Bootcut pant and Crosby Straight Leg pant. Most women that shop there are looking for those specific styles and I help them figure out which fit is best for them and then help add items to create a whole look. I also unload freight, help display and either fold or hang up new merchandise, and always interact with the customers. 

Why did you choose to work there? Will this job help you get to where you want to be after you graduate? 

I chose to work there mainly because it was familiar to me and a store I love to shop at. Another reason was because I love to learn and hoped to gain insight on what it would be like to work in retail. I hope to own my own clothing store in the future, and I feel that by working in retail I can gain some insight in how to run a store. How the store operates, seeing what sells, what type of customers shop there, and overall learning anything and everything that could help me in the future. 

How has FIDM helped you with your career goals? 

FIDM has helped in so many ways. I love how specific the classes are and that I have learned so much about how to sell, what to sell, knowing trends, understanding target markets, and much more. I like Merchandise Marketing because in the future, I can take the knowledge I've gained and put it towards a career in fashion or outside of fashion.

What are some of your proudest FIDM accomplishments so far?

I would have to say my two marketing class finals. The first was in marketing essentials where my group and I worked together and made a fashion styling app and tablet. Ms. Boylan was so proud of me and being in my first quarter, it was a great accomplishment.

My second would be in my consumer behavior class, again with Ms. Boylan. My group and I did a tribe project and stepped into the lives of tattoo artists. It was so fun, interesting, and insightful. Myself and partner Elizabeth were beyond proud of each other for all we accomplished with that project.

What is the most challenging part about being a wanting to pursue a career that doesn't have a specific degree to learn? What are the advantages of going down a more creative path?

I would say second guessing. My dream is to be a stylist and like so many other people, deciding if Merchandise Marketing is the right major over Visual Communications was hard for me. I did a lot of research with both majors and feel confident with Merchandise Marketing. I think it makes people hesitant and indecisive if there is no set major for their career path. 

Advantages of a creative career path to me would be standing out in a good way. Creativity allows you to be yourself and be unique with your job and out your own touch on assignments.

What are your goals after you graduate?

My ultimate goal is to be stylist or personal shopper, and eventually own my own store. I know there isn't a set major for styling, so I decided on Merchandise Marketing to stick with the more business side of fashion. I have been thinking about possibly being a buyer for a women's clothing  company because I now realize being a buying in a sense is like being a stylist. I think that because as a stylist, you help pick out clothing and accessories for a client. Being a buyer is similar to that, only with buying you obviously have the logistics that go along with it.

Do you have any advice for prospective students who also have aspirations to be stylists?

My advice for them would be to stay positive and stay focused, never give up on your dream. Get as much knowledge as you can from your instructors because they are there to help and they have an amazing background in the fashion industry. Also, to look for internships with stylists, possibly at a showroom, to start getting insight on styling. And to volunteer to be a dresser at fashion shows, Or find a job in retail where you can help people shop and pay attention to the customers needs. Lastly, reach out to fellow students and keep in touch, especially with alums.

Student Life

Student Spotlight: Adele Jacobs

Name: Adele Jacobs Major: Merchandise Marketing What inspired you to pursue a career in fashion and come to FIDM? I heard about FIDM during 6th grade from a counselor. Then...

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  Color story copy

The textile story for Fall 2014 is bright color and bold pattern. Abstract and figurative prints and patterns in primary colors splash into every arena: interiors, fashion, art, design, and architecture. Bright hues of vibrant red, magenta, mimosa yellow, container green, and bottle blue excite the eye and the senses.

Patterns that display a color code of numbers, letters, and symbols infused with buoyant, optimistic brights catch the eye. Interior and fashion fabrics display carnival-esque play. Slashes of color bring out texture against texture. Sexy reds from bubble gum to crimson pair up with warm Black Tea, the new neutral.

Interest in travel to distant planets inspires a sci-fi viewpoint, with amber, plum, and the new shade of deep charcoal, Cloak Gray.

by Cynthia Aaron/Textiles & Materials Specialist/FIDM Library

The Latest Trends

From the FIDM Library: Textiles & Materials Quarterly

The textile story for Fall 2014 is bright color and bold pattern. Abstract and figurative prints and patterns in primary colors splash into every arena: interiors, fashion, art, design, and...

read more
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