Paleviolet

Students from Susan Spencer's Merchandising Strategies class recently visited Merchandise Marketing Alumna Julia Blake's Downtown L.A. boutique Pale Violet. We chatted with the 2010 Graduate to learn more. 

How did FIDM help prepare you for your career? FIDM was the ultimate networking experience! I met so many amazing mentors and classmates who have helped me get to where I am today. There are so many talented individuals who attend FIDM so it was great to collaborate with some of them to help open Pale Violet.
 
How was it having the Merchandising Strategies class visit your shop? 
It was such an amazing experience to get to share my post-FIDM path with people who are working really hard in their program now. I can only hope that I was able to inspire some of the students.

Team
The team of FIDM Graduates who helped open Pale Violet: Chris Toledo, Matthew Mathiasen, owner Julia Blake, and Marina Tia

When did you open your shop? Pale Violet opened in Downtown Los Angeles late November 2013, a month after we launched our online store.  

We hear you may be expanding to NYC? That’s in the plan! I’ve always had a special place for NYC in my heart so it’s in our three-year plan to have an East Coast flagship store in Manhattan.

Featured Story

Merchandising Strategies Students Visit Alumna's Pale Violet Boutique (Interview)

Students from Susan Spencer's Merchandising Strategies class recently visited Merchandise Marketing Alumna Julia Blake's Downtown L.A. boutique Pale Violet. We chatted with the 2010 Graduate to learn more. How did...

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Hunger games

What do Marlene Stewart, Jill M. Ohanneson, Ha Nguyen, Greg LaVoi, Mikael Sharafyan, Trish Summerville, and Mona May have in common? All are at the top of their fields as Costume Designers—and all are involved FIDM Grads who hire and mentor other FIDM Grads and Students.

Marlene Stewart (Tropic Thunder, Hansel & Gretel: Witch Hunters)

Jill M. Ohanneson (Six Feet Under, Revenge)

Ha Nguyen (The Mask, Super 8)

Greg LaVoi (Land of the Lost)

Trish Summerville (The Hunger Games, The Girl with the Dragon Tattoo)

Mona May (Clueless, Enchanted, Stuart Little)

Mikael Sharafyan (Disasteroid)

FIDM offers specialized Advanced Study degrees in Film & TV Costume Design and Theatre Costume Design.

There is still time to see Trish Summerville's amazing costumes from The Hunger Games: Catching Fire at the "Art of Motion Picture Costume Design" exhibition at FIDM Museum & Galleries

Featured Story

7 FIDM Grads Who Are Award-Winning Costumes Designers

What do Marlene Stewart, Jill M. Ohanneson, Ha Nguyen, Greg LaVoi, Mikael Sharafyan, Trish Summerville, and Mona May have in common? All are at the top of their fields as...

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Abigail gallen copy

A Visual Communications degree from FIDM can go many places in the fashion and entertainment industries. Here are just a few examples of the opportunities open to recent FIDM Grads.

Abigail Valentine Gallen (pictured above) is a Costume Assistant on Grey's Anatomy.

Tiffany Royston is a Junior Buyer at Shasa boutique.

Lotta Luolamo is an in-demand entertainment industry Stylist.

Jordan Fox has launched e-commerce site Novus Pulchra.

Sivan Vardi and her partner have launched Styled by Noir, a unique online styling and e-commerce site.

Janinna Figueroa has her own line of bridal designs, featured on The Knot.

Alicia Romo started her own fashion boutique.

Brittany Bush is a Visual Manager for Free People.

Chanelle Kerr has launched e-commerce site SaVous.

Kaitlyn Wood's work as a Hollywood Set Decorator has appeared in feature films The Artist and Hitchcock.

Featured Story

10 Recent FIDM VisComm Grads with Great Careers in Fashion & Entertainment

A Visual Communications degree from FIDM can go many places in the fashion and entertainment industries. Here are just a few examples of the opportunities open to recent FIDM Grads....

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Chloe

Visual Communications Alumna Chloe Asseo has recently joined her family's L'Aventure Winery as the new sales, marketing, and communications director. She previously worked in Paris and Bordeaux with boutique and luxury brands. "I am excited to work with my father to bring to life his passion, motivation, and hard work of making great wines," she says. 

Read more about Chloe and L'Aventure in the Paso Robles Daily News

Featured Story

Alumna Chloe Asseo Joins Family Business at L'Aventure Winery

Visual Communications Alumna Chloe Asseo has recently joined her family's L'Aventure Winery as the new sales, marketing, and communications director. She previously worked in Paris and Bordeaux with boutique and...

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Wine

During the first week of April, select FIDM Students from a variety of majors seized an opportunity to participate in a Fermented Fashion workshop with Australian scientist Gary Cass. Cass discovered a way to grow a cellulosic fabrication from fermented wine and also works extensively with DNA. He shared his processes with students on the LA campus, followed by hands-on creation and manipulation of the fermented wine fabrication in a laboratory setting.

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Impressive final projects from participants included garments, lampshades, a clutch purse, and jewelry made from the fermented fabrication, and a living house and a diorama offering a narrative of innovative materials. The event was organized by Textile Science Chair Amanda Starling and FIDM LA Library’s Textiles & Materials Manager, Kristine Upesleja. The achieved goal of Cass, Starling, and Upesleja was to inspire students to pursue innovation.

Written by Jennifer Blue, Textiles & Materials Specialist

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Student Life

FIDM Students Grow a Red Wine Dress in Fermented Fashion Workshop

During the first week of April, select FIDM Students from a variety of majors seized an opportunity to participate in a Fermented Fashion workshop with Australian scientist Gary Cass. Cass...

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Platforms

The wedge sneaker trend came and went (Isabel Marant may continue for the early adopters), and for today, casual shoes, flats, and sneakers are on the rise. A few trends right now: slip-ons, espadrilles, sneakers of all sorts, and now...drum roll please....the platform shoe.

The common denominator here... women want comfort! We don't like the pain that comes with heels,  and are seeking options to look stylish, and feel powerful at a meeting. Maybe platform shoes are stretching it a bit, but only when you say the words. Take a look at what your options are, and you'll find a way to wear these with your culottes or mid length skirts this summer.

What do you think? Are you in? or out? --Nalini Arora

From top left to right: Opening Ceremony, Robert Clergerie, Stella McCartney, and Kenzo.

FIDM Alumna Nalini Arora is an international footwear and accessory design consultant. Her specialty lies in women's fashion footwear, accessories, and kids shoes. 

The Latest Trends

Trendwatch: The Platform Shoe--Are You In? Or Out?

The wedge sneaker trend came and went (Isabel Marant may continue for the early adopters), and for today, casual shoes, flats, and sneakers are on the rise. A few trends...

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