Garcetti

Join Los Angeles Mayor Eric Garcetti, CD 13 Councilmember Mitch O'Farrell, community members, and volunteers for a Neighborhood Walk on Saturday, March 21, 2015, from 10:00 a.m. to 12:00 p.m. at El Centro Del Pueblo (1157 Lemoyne St., Los Angeles). RSVP here

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Join Los Angeles Mayor Eric Garcetti for a Neighborhood Walk

Join Los Angeles Mayor Eric Garcetti, CD 13 Councilmember Mitch O'Farrell, community members, and volunteers for a Neighborhood Walk on Saturday, March 21, 2015, from 10:00 a.m. to 12:00 p.m....

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  SoIntl

FIDM Graduate Kerstyn Inouye of Dipped in Black is the official catalog/lookbook model and launch partner for So International, a new online retailer specializing in clothes and accessories that are inspired by the street, beach, and festival fashions of the world.

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Grad/Model Kerstyn Inouye of Dipped in Black Partners With New E-Tailer So International

FIDM Graduate Kerstyn Inouye of Dipped in Black is the official catalog/lookbook model and launch partner for So International, a new online retailer specializing in clothes and accessories that are...

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Jenawad

FIDM Graduate Jen Awad's Fall 2015 collection, shown at Los Angeles Fashion Week, is featured in Women's Wear Daily

After two seasons of pursuing minimalistic designs, Jen Awad upped the novelty factor via zippy separates that evoked the Sixties and Seventies. She used jewel-toned suede for biker jackets and miniskirts, sheer metallic lamé for party dresses, ostrich feathers for coats and bronze-tinted paisley brocade for cigarette pants, cropped tops and drop-waist minidresses. But her selection of sleeveless silk dresses seemed too unimaginative — and out of place — in an otherwise fun, youthful collection.

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See Jen Awad's Fall 2015 Collection From LA Fashion Week

FIDM Graduate Jen Awad's Fall 2015 collection, shown at Los Angeles Fashion Week, is featured in Women's Wear Daily. After two seasons of pursuing minimalistic designs, Jen Awad upped the...

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Esefr

Name: Jordan Inglebright

FIDM Major: Merchandise Product Development

Company: ESEF Apparel

Tell us about your company ESEF ApparelESEF Apparel started when I was 17, with a group of friends, originally as a graphic t-shirt company. I would rent out venues, hire bands, and charge a $10 entry fee. With entry to my events you were given a "free" shirts. This is what I was doing during my time at FIDM. The clothing company at the time was more of a fun thing that I enjoyed doing. While at FIDM I learned how to use Illustrator, and Photoshop very fluently. I really utilized the experience I had finding resources to bring down the cost per unit and how to maximize profit from FIDM.

After FIDM, I attended UC Berkeley and majored in Media Studies. Coinciding with my time at Berkeley, ESEF Apparel turned into a screen printing company. I enjoyed the process of creating t-shirts. By nature I am a relationship builder, I love connecting with people, and creating new friendships. At Berkeley, I was able to connect with many of the sororities, school organizations, and local businesses. Many of those first clients are still my current customers.

Since Berkeley, ESEF Apparel has really grown. We have more than tripled in business every year. We finished last year completing 805 screen printing and embroidery jobs. The growth is explosive, excited, exhausting, and scary all at the same time. I now have eight employees and run a full-service garment embellishment facility. This business truly started in the garage and now is in a fairly large warehouse.

How did FIDM help prepare you to run your own business? At FIDM you are given what feels like 150 hours work of work and have to figure out how to do it in 20 hours. This is real life. This is how FIDM makes you successful -- they prepare you for the real working world. Everything you learn can be directly applied to how to work.

Where do you see your business headed in the coming years? Hopefully we will go back the basic foundation of where ESEF started and create an original clothing line. Also, I would like to start making shirts for major corporate companies. Right now we are forecasted to produce 200,000 units this year. Hopefully we will reach around 1 million in the next five years.

Esef Apparel | Feeling Funky from Esef Apparel on Vimeo.

 

Featured Story

MPD Alumna and Business Owner Shares Her Success Secrets

Name: Jordan Inglebright FIDM Major: Merchandise Product Development Company: ESEF Apparel Tell us about your company ESEF Apparel. ESEF Apparel started when I was 17, with a group of friends,...

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15037j David WolfeDSC_7674

Trend forecaster David Wolfe, Creative Director Doneger Creative Services, announced the death of old-style, head-to-toe trends at his lively presentation at the downtown FIDM LA campus Wednesday night. Speaking to alumni and current students at an event hosted by Alumni Director Bill Cliatt, Wolfe shared his observations on the major cultural shifts that will continue to take fashion into the 21st century. Rather than recycling decades past, creative designers will look at folding technology into textiles, garment functionality, and the retail experience. For Spring 2016, Wolfe sees the influences being athleisure, self expression in prints and textures, light ethereal colors in response to all the black, classics like pantsuits with a twist, and relaxed, soft silhouettes. The overall trend is "options"—or many micro trends rather than one big craze that everyone  adopts.

To keep up with the latest tech apparel trends Wolfe recommends students look at the website TechStyleNews.

Student Life

FIDM Speaker: Doneger's David Wolfe Forecasts Rise of Tech Fashion

Trend forecaster David Wolfe, Creative Director Doneger Creative Services, announced the death of old-style, head-to-toe trends at his lively presentation at the downtown FIDM LA campus Wednesday night. Speaking to...

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Wwd cover

Women's Wear Daily, the venerable 105 year-old industry trade fashion publication, is becoming a weekly by the end of April. What does that mean for fashion's news junkies? Subscribers will receive a weekly print edition with global fashion and retail news, juicy features, photography, and "spirited coverage" of the industry. Focus on breaking news and deeper editorial content will switch to the beefed up website WWD.COM. Subscribers will receive a curated digital daily; more global news offices in places like Brazil and China will feed the beast. Access to WWD is available to students and faculty through the FIDM Library.

The Latest Trends

Industrywatch: WWD Goes Weekly

Women's Wear Daily, the venerable 105 year-old industry trade fashion publication, is becoming a weekly by the end of April. What does that mean for fashion's news junkies? Subscribers will...

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